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3 Ways to Make Yourself More Marketable Overnight

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In today’s business world, your personal brand is everything. It is the first impression you leave with colleagues, superiors, partners, clients, and friends. It can make or break your opportunities while opening new doors and potentially shutting others. Most importantly, it is one thing that you have the power to control.

Whether you’re on the hunt for a new career, launching down the path of entrepreneurship, or just wanting to make sure that you are prepared for any new opportunity crossing your path, a strong personal brand can set you apart from the crowd.

Making yourself marketable means that you are “findable.” It also makes you definable and gives you something that allows people to understand what you are about.

Ready to make yourself more marketable and attractive? Here are three super easy but highly effective ways to get yourself started:

1. Optimize Your LinkedIn Presence

In today’s digitally-forward business environment, your LinkedIn page is truly your virtual resume. It will often be one of the initial points of contact with a potential employer, of which will certainly check out your past skills and education. So it is important that you take the time to make your profile impressive.

Simply entering in your past jobs and a few skills won’t cut it if you want to stand out. While it seems completely unfair (and maybe impossible) to express all of your best qualities on your LinkedIn page, it is still necessary to do if you are going to make yourself marketable. Take the time to talk about what you really did in all of your past work positions.

What did you learn? What were your main responsibilities? What aspects of those positions are most relevant to the type of work you want to do in the future?

Nicole Strecker, the managing director of a large recruitment agency, put it best when she said, “Most people spend so much time crafting their pitch, they forget about how they appear in a search result. It’s the first thing that recruiters look at.

This means that it’s super important that you optimize your use of keywords throughout your profile. LinkedIn even offers a guide to help you find the best buzzwords to communicate your qualities and skills to recruiters. Do your research and see what types of skills and keywords are trending on the job market and be sure to incorporate them accordingly.

“The best way to start connecting with everyone is to import your entire contact list and ask them all to connect with you…once you start receiving 10-20 inbound invitations to connect on a daily basis, then you know your doing a good job marketing yourself.” – Lewis Howes

2. Flex Your Strengths

It’s one thing to say what you’re good at, but it’s another thing to show it. While you may consider yourself a great speaker, writer, or leader, it won’t mean much to other people if you don’t have the content proof to back it up.

While it certainly takes time to establish yourself as a thought leader or build up a following on social media that “proves” your expertise, there is no reason why you can’t get started today. You can easily launch a blog to share some of your writing pieces on whatever your strengths are, or you can start a video channel on YouTube.

You can even reach out to niche blog websites and submit content for publication to start building your name’s searchability (a huge part of making yourself more marketable).

Of course, social media plays a huge role in thought leadership and personal branding these days – as those platforms are excellent tools for reaching wide audiences. But, they can also be highly influential in your professional career. In fact, 70% of recruiters admit that they do look into candidate’s social media activity when considering them for a position. Be sure that your social presence is beneficial to your personal brand.

3. Take Industry-Specific Online Courses

Your education shouldn’t stop after you get your diploma. While you certainly don’t need to have an exhaustive list of degrees to succeed as a thought leader or an entrepreneur, the important thing to remember is that you should never stop learning.

There are plenty of online resources that can help you stay up-to-date with the latest technology and advances in your industry or help you discover new areas of interest. You can even check out some informative videos on YouTube to see if anything piques your interest.

If you prefer a more traditional classroom environment, you can contact local universities or community colleges and see if you can sit in on lectures, or ask about free educational workshops they may offer.

An ambitious learner is extremely attractive to recruiters and professionals. Plus, adding a list of certifications and course completions can certainly boost your resume and provide you with even more skills to market yourself with.

“Shall I tell you a secret of a true scholar? It is this: every man I meet is my master in some point and in that I learn from him.” – Ralph Waldo Emerson

You need to make your personal brand marketable if it is going to attract opportunities, just like you would with a business. Make sure that you are offering a remarkable and memorable first impression with a LinkedIn profile that accurately reflects what you have to offer. Establish your reputation online by making your skills and strengths highly marketable through published content on personal and professional websites. And finally, never stop learning. There are plenty of ways to keep your skillset sharp and learn new things.

Your personal brand could be the vehicle that propels you towards your goals. But you have to remember that success doesn’t just come to those who patiently sit and wait for it; you need to take action.

Do you have any tips on how to build your personal brand? Share them with us below!

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Success Advice

How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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