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3 Reasons Why Personal Branding Can Impact the Success of Your Career

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There is a lot of buzz surrounding the concept of personal branding amongst entrepreneurs. These days, it seems like just creating a successful business is not enough; you, as the business owner, must be just as famous as your brand.

With examples like Sir Richard Branson and Virgin or Elon Musk with Tesla and SpaceX, it makes many wonder whether it is the person behind the business or the company itself that creates success. Well, maybe it’s a little bit of both.

The real question is whether or not building a personal brand is really worth the effort. An awesome business idea will be successful whether or not a famous name is attached to it. However, having a strong personal brand behind a startup can actually fuel its success.

Here are several reasons why personal branding can impact your success:

1. People Trust People, Not Brands

Consumer trust in businesses has been decreasing year over year as customers are overpromised by brands that simply do not deliver. This makes it especially difficult for companies just starting out to get people to give them a chance. However, people do trust people.

Studies have found that consumers trust recommendations from “real people,” such as friends, families, colleagues, and even peers who appear to be knowledgeable on the subject. In fact, 88% of customers agreed that they would trust an online review from someone they didn’t know more than in-your-face company advertising.

This is why branding yourself as the expert is essential to building trust with your customers. Through the creation of well-articulated content and valuable insight, customers will eventually grow to trust your opinion.

Take Neil Patel’s story as a case study here. He started off as a serial failed entrepreneur who just could not get things going. However, he knew a lot about the digital marketing industry, so when he co-founded his company Crazy Egg, he began to share his expertise through blog posts and interviews.

Since the information he shared was so helpful and relevant to his company’s audience, it helped his startup gain traction. Eventually, his name became so well-known that he launched his own website to sell his marketing services, earning him the title of “marketing influencer” and thought leader in the industry.

Patel’s story is proof that sharing knowledge is the way to build a reputation which can support your business endeavors. By creating quality content that is helpful and informative to your customers, you are in a much better position to earn their trust.

“Trust is built when someone is vulnerable and not taken advantage of.” – Bob Vanourek

2. Followers Can Equal Sales

It seems like everything that the Kardashians (and by extension, the Jenners) touch turns to gold (depending on how you look at it). It’s certainly not because the products they sell are of top-notch quality, nor have they been the first to create a revolutionizing business to change the world. The fact is that they have mastered personal branding and they use it to produce sales.

Fans equal consumers, so attaching any of the Kardashian-Jenner names to a product practically ensures success. For example, when the youngest of the clan, Kylie Jenner, opened up a temporary pop-up shop as a point-of-sale for her online cosmetics company, the event became national news. Fans flooded the store because the experience was more than just trying on lip gloss; it was about meeting Kylie and being a loyal follower of her brand.

This kind of personal branding works because of the psychological effect that a celebrity endorsement has on us “regular” folks. This tactic tricks us into believing that if a product is good enough for a celebrity who is rich, successful, and beautiful, then it must be good enough for us. So, if our favorite actor or model creates a product or features it on their Instagram, we may buy it just because we like who they are as a person.

While you may not reach Kardashian-level celebrity status, gaining notoriety among your colleagues and customers as a reputable name can create the kind of loyalty that equals revenue. If your fans like you and trust your opinion, then it is quite likely they will be willing to buy what you are selling.

3. Personal Branding is Free Marketing

Your social presence is basically synonymous with personal branding success, and it is also one of the cheapest marketing platforms out there. Creating a YouTube channel or maintaining an active Facebook or Twitter account is a marketing strategy that costs practically nothing when it comes to personal branding.

Making yourself a micro-influencer as a way of pushing your own business or product can be highly effective, if executed correctly. In fact, micro-influencers can actually bring in ten times more revenue than big-name endorsements. Using your personal social accounts or blog to advertise your messaging is a super powerful and inexpensive way to market whatever business you are in. The key is getting involved in relevant online communities and staying active.

Keep in mind, your personal brand does not need to be stuck to a single company. If a business goes bankrupt or shuts down, then all of their branded marketing content is essentially useless. However, if you change career paths or start a new venture, your past personal branding efforts still hold a lot of value.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” Sir Richard Branson

In Conclusion

If your career is going to be long and successful (which is hopefully your goal), then investing in personal branding is certainly worth the effort. Not only will it help to build consumer trust and social buzz for your current business venture, it can help to pave the way for any future opportunities that may come your way.

How are you using personal branding to elevate your own success in business and life? Let us know in the comments below!

Mostafa Elbermawy is a seasoned SaaS growth strategist. Over the past 9 years, Mostafa has helped brands such as American Express, P&G and Workzone refine their growth marketing strategies and tactics. Mostafa is also a regular tech contributor for Wired and BBC Arabia. He currently heads marketing at Harver, a leading AI recruitment platform.

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7 Ways to Face Adversity Using the Power of Extreme Ownership

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Adversity is an inevitable part of our lives, and it is an important and defining factor of our personal story. The stories we build for ourselves in the face of adversity will either empower or discourage us emotionally, help us move forward or remain stuck in the past, allow us to grow or to decline. (more…)

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Why Your Confidence Needs to Match Your Competence

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Even if you produce amazing results at your job or in other areas of your life, others may still not see you as being competent if you lack the confidence to back it up. If you are good at your job, exuding confidence will ensure others also recognize your competence in your area of expertise. And research backs this up. (more…)

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5 Things You Can Learn From The 5am Club by Robin Sharma

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It has been said by Robin Sharma, “5 AM is the time of least distraction, highest human glory, and greatest peace.” This also happens to be the central idea or the core value he has discussed in his book, ‘The 5 Am Club.’ Speaking of early mornings, at what time do you wake up? Are you annoyed by the fact that you wake up on the edge of time and then rush to work in haste? 

The life lessons put forth by The 5 AM Club are exactly the learning and motivation you need to challenge your complacency. In your race against time, you may not have the time to read this fabulous book. So, we have summed up the key book’s takeaways for your convenience.

1. The vigor of waking up early

This is what the book’s most fundamental advice to everyone is. Waking up at 5 am every day can work wonders to avert failures and make success a natural habit. When we wake up at 5 am, we have more time on our hands than others. Besides, this is when we have minimum interruptions and maximum powerfulness of the mind. 

To add, the early morning peace is priceless! You can schedule your most important tasks of the day between 5am, and 8am. This book teaches us in the simplest way, how we can train our mind and strengthen it to deliver the highest productivity by waking up early. This energy that you have when you wake up in the morning and the few additional hours in your day are what serve as perfect ingredients for success.

“The secret to productivity is simplicity.” – Robin Sharma

2. The power of finding the right balance in life

The book talks about a precious lesson of finding the right balance within. We often talk about the need for mindfulness and achieving the right mindset to perceive things. But this book goes a few steps ahead of our usual approach to life. It highlights the vitality of mindset and introduces the concepts of heartset, healthset, and soulset.

These terms may seem new, but they are self-explanatory. The idea of heartset endorses the essentialness of emotional stability and well-being. Next, the perspective of healthset indicates the need to look after physical health. At last, soulset is an attribute of spirituality. As explained in this book, success prospects can be enhanced big time by achieving the right balance between these internal virtues.

3. The iconic 20/20/20 modus operandi

What is the first thing you will do if you start waking up at 5 am every day? Did you ever spare a thought about it? This book has the answer to this question, and you will be convinced that it is a great way to begin your day!. The author suggests that you should split the first hour of the day into three equal parts of 20 minutes each.

In the first 20 minutes of the day, you should prioritize your physical fitness and exercise. In the next 20 minutes, you should energize your soul and spirit via self-reflection and soulful meditation. This will prepare you for the rest of the day and will enable you to bolster your commitment and focus. In the last 20 minutes of the first hour, you should read and learn. But what are you going to read about in those 20 minutes? Read about successful people and their inspiring journeys to the pinnacle of success.

4. The significance of a proper sleep schedule

In this book, there is a mention of ‘a ferocious global sleep recession’, which is intriguing and enlightening. It hints at the state of sleep deprivation that this world is sinking into gradually. We often associate success and hard work with the notion of staying up all night and testing our endurance beyond limits. But that is not the right approach to accomplishing success, or rather, it is a flawed methodology.

Sometimes even if we do not have any critical work, we keep whiling our night time on social media or television. What are we gaining from it is the real question, and I am afraid the answer is nothing! We learn from this book that it is critical to look after your sleep cycle and start your day at 5 am afresh. Sleep and rest are indispensable for mental and physical well-being, or your productivity will decline.

“If you want to have the results only 5% have, you must be willing to do and think like only 5% do and think.” – Robin Sharma

5. The art of evolving

The book sheds light on the need to be spiritual and master self-reflection. However, do you realize the purpose that the routine of reflection each morning serves? The idea is to keep learning, keep reflecting on the mistakes and keep evolution an ongoing process. You should evolve every day and strive to be a better version of yourself every day. So, one of your primary goals after waking up should be to reflect on your actions and missed opportunities of the previous day.

To recapitulate, The 5 AM Club is a must-read book if you are a passionate reader. It has the prowess and charm to refurbish your perception of life altogether. Even if you cannot read the book for some reason, make sure you incorporate the above key takeaways into your life. By starting your day at 5 am, you can rediscover your lost soul and enthusiasm, and you would not have complaints to make about the lack of time. If you can own your mornings, you can go places on the ladder of success, for excuses are only for those who are not committed to their goals.

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Prepare Yourself for Prosperity With These 6 Success Habits

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Success stories don’t come from naturally successful people. They come from ordinary people with starry eyes and big dreams who stayed true to their end goal and consistently put in the work. They are just like you and me. What sets them apart is their mindset — a success mindset. (more…)

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