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10 Online Visibility Strategies for Coaches, Speakers, and Authors

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Writing a book or delivering one speech is not enough to garner the attention you need to boost your business in front of the masses. So what do you do?

You create a PR strategy that helps you get in front of your desired audience and amplifies your brand. There are a variety of ways to do this, as I’m going to show you below. After reading all 10 ideas, draft your own PR plan, craft your pitch and write your bio. Do some research and make a list of all the places you want to show up on.

Write your basic pitch then personalize it for each contact you make. If you get turned down by the first few, keep trying. Make sure to really hone in on outlets that are connected with your desired audience.

Here are 10 ways you can increase your visibility and start gaining more exposure and referrals today.

1. Social Media 

Everywhere you look people are staring at their phones. They are glued to them. The constant need to be fulfilled by little adrenaline rushes that come from every new notification. Well here’s the thing. Those little notifications can be coming from you! From your latest Tweet, Facebook post or Pinterest pin. Maybe Snapchat is your thing or Instagram. Here’s what I tell my clients who are overwhelmed by all the social in social media. Pick one or two social media platforms and master them before moving onto another.

2. Facebook Live Streaming

Unless you’ve been hiding out in the mountains or living under a rock you know how important video is, especially live streaming video. With Facebook going toe to toe with Youtube they are giving live video a lot of play. This is a free way to build a connection with your Facebook audience, establish your credibility and reach more people.

You can stream on your personal profile, onto your page or into a group. You can then turn around and pay to boost your live stream on your Facebook business page to a wider audience for maximizing your reach!

3. Facebook Groups 

With the decline in reach for Facebook pages the past few years, people have gathered in Facebook groups. According to USA Today, this past January Facebook groups reached 1 billion users. If you are strategic with the groups you join and spend time in you’ll be able to reach more of your target market. Groups are tricky, be sure to read their guidelines, be authentic and build relationships. If you only make it all about you, no one will be interested.

4. Recorded Interviews

With new technology like BeLive.Tv and Zoom you can record your own live and recorded shows. Find representatives in your niche and ask them to interview you or host your own series of interviews.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

5. Article Writing

Write high-quality articles for high profile websites. Pick websites that are read by your target audience. For example, if you are a health and body coach submit a few articles to MindBodyGreen or Wellness Today.

6. Podcasts

Some people prefer listening to their favorite celebrities, authors, and entrepreneurs. Podcasters are always on the look out for their next guest. Maybe it will be you!

Do a Google search for Podcasts in your niche and make a list of podcasts you’d like to appear on. Reach out and see if they are looking for new guests. The worst thing they can do is say No. If you are really inspired, create your own podcast and become the host. Increase your own visibility by helping others become more visible at the same time.

7. Radio Shows

According to the Blogtalk radio website, they reach over 46 million Americans every week and have 24 million listens per month! Online radio is generally more live and interactive than podcasts. Listeners have the option of listening live and joining in on the conversation. Visit their website and search under categories for radio shows you could potentially be on.

8. Webinars

Raise your hand if you’ve sat through a few or multiple webinars. Some are live and some are evergreen (pre-recorded). Webinars are an excellent way for you to share your story, provide value and guide your listeners into your next group coaching program or consulting gig.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson 

9. Videos

Up above I touched on live streaming. These are awesome but don’t forget about regular old fun videos. Videos of you sharing value, teaching on a how-to topic, book trailers or highlights of your latest event. There are so many ways for using video.

Are you shy about using video? If you are a writer or blogger be sure to check out Lumen5. You can turn any blog into a video. They are fairly simple to make. You can use their preloaded photos or upload your own, add some branding and voila, you’ve got yourself a video. Bonus tip: This video can then be uploaded to your Youtube channel, Facebook page, repurposed through your newsletter and turned into a new vlog.

10. Home Base

Make sure you have your own website that includes a bio page, a media page, your services, past places of publicity and possibly a blog. Your website is where people can find you when they do a search for your name or expertise. It builds credibility and offers you a way to stay connected, offering free gifts to build an email list and overall exposure.

How do you create awareness for your brand? Comment below so we can learn new ways to improve.

Carol Lawrence is a professional blogger, social media manager/coach and PR strategist. She runs two websites & blogs including Social Media Help 4 U and Intentional Conscious Parenting. Carol has been amplifying her client's brands for over 8 years. She helps heart-based authors, speakers, and coaches share their message with their desired audience around the world. Visit her website or purchase her book Working From Home As A Virtual Assistant: Real opportunities for people who are serious about working from home, available on Amazon today.

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2 Comments

2 Comments

  1. Carol Lawrence

    Jul 12, 2017 at 3:18 pm

    Absolutely Andrea! This builds your credibility.

  2. Andrea Torti

    Jul 11, 2017 at 12:01 pm

    Also, more importantly, never underestimate the power of networking: day by day, piece by piece, people will start looking at you as a trustworthy guide 🙂

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Your email address will not be published. Required fields are marked *

Success Advice

The Three P’s You Need to Master to Become a Better Leader

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Leadership
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I have been a fan and a student of Steve Jobs, Ray Kroc and Jack Welsh for many years. It is very valuable to find similar traits in these great leaders and aggregate them, basically come up with some common denominators of their leadership success. By doing so, we can then begin to reflect their great skills into our own leadership profile. My goal here is to give you some very quick and applicable tools to modify your behavior for greater leadership skills.

Here are the 3 P’s for you to develop greater leadership skills based upon my findings:

1. Passion

If there is one thing that I found in most leaders, it is passion. They love what they do, they love talking about what they do and they love getting others involved in what they do. Passion has different ways of emoting. Some people move very quickly on stage with arms flaying, voice pitching from a diminuendo to a crescendo with 100 giant television screens behind them.

Remember Steve Jobs when the iPhone was being introduced? I’ve seen other people standing behind the podium speaking from written notes but the emotional intensity in the room grew thick and reaching the level of static discharge. I’ve seen everything in between. There is an old saying that we have a leadership theory and that is, “if you think you’re leading and you turn around and no one is following, you’re just taking a walk!” It is passion that prevents that from happening.

“Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller

You may be asking yourself how you can develop more passion in your life and in your leadership repertoire. The answer to that is fairly simple but the application can be somewhat deceptive in its apparent simplicity. If you wait to feel passionate before you act passionate, you’re allowing outside circumstance to control your emotions. However, if you begin to act passionate even if, by chance you don’t feel it, you will begin to. Thus, it is better for us to act our way into a new set of feelings than it is for us to feel our way into a new set of actions.

2. Planning

All leaders are planners; it’s a requirement of the job. By virtue of leading it means that you must be planning for the future. Planning can in fact be learned and is not that difficult of a process. If you want to become a better planner study chess. Notice I did not say play chess, although that will be the natural outcome of your studying. Study chess and notice how the minds of the great masters develop a strategy and implant tactics around that strategy. Chess is an amazing process to develop planning skills.

Another thing you can do is think about how you planned your last vacation, or even a weekend getaway. Think about the steps you took, the research you did based on those steps and their outcomes. Both the study of chess and personal planning will assist you in developing planning for your leadership skills.

3. Persistence

Leaders never give up! If there is something they want, they find a way around, over, or through the obstacle. Too many people never develop their full leadership birthright because of the mental script running through their minds saying, “It’s too tough for me. I Should just go home and get a good nights sleep.” Leaders know that the only possibility of failure is in giving up. If you fall down 10 times but get up on the 11th, you have not failed 10 times – you have succeeded. Period!

You may be wondering how to develop that no nonsense, I will not be denied attitude of persistence. The real question is not how do I develop persistence, but how do I develop the courage to go after what I want? Persistence is a by-product of courage! When there is something that should be yours, developing the impassioned desire to obtain that through raw courage will develop sheer persistence.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell

Maybe I should’ve included a 4th P with this article. That of POWER! The best thing I can say about power is that if you want a more powerful leadership dynamic, develop a repertoire that contains passion, planning and persistence. The three of them combined will be a powerful leadership punch that should lead you to getting what you want and assisting others in believing that they should follow you because there is great value in you leading them.

How do you define a leader? Comment below!

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Success Advice

The Secret Power of Storytelling That You Need to Know

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Image Credit: Fortune

What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

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Success Advice

5 Signs You’re on the Right Path to Success

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Every successful person had his own moment(s) of doubt. The road to success is full of obstacles and sweet hardships that will frequently make you stop and ask, ‘Am I on the right track?’ Even legends and billionaires had moments like that. Just imagine how 62 year old Colonel Sanders felt when he was rejected time and time again trying to franchise his famous chicken recipe.

It felt harsh and I bet he stopped, at least for a moment, to question his entire existence, not just the success of his business idea. But I also bet that there were probably some signs that told Sanders —and any other successful person— ‘You`re going to make it, just hang in there.”

Here are the 5 signs that will tell you whether you`re going to be successful or not:

1. You’re good at the consistency game

I don`t like the fable of the Tortoise and the Hare, and I believe that a restless hare would smash them both, but there`s a reason why that slow tortoise crossed the finish line; It`s called consistency.

Success eventually favors the most consistent, and if you`re not disciplined with the things that make you successful, then your chances to succeed are slimmer than Marlon Brando`s chances of winning the lottery (Marlon Brando is dead, and one of every 175 million tickets wins the lotto).  

Systems and routines (i.e., consistency), predict success, so take a look at your habits. Are they positive? Do you practice them regularly? If the answer to both questions is “Yes,” then sooner or later you`re going to be successful.

“The road to success and the road to failure are almost exactly the same.” – Colin R. Davis

2. You stopped having a toxic relationship with money

Success is no longer a zero-sum game to you; opportunities are everywhere, and there`s room for everybody to make money, including you. When you check the news, the success of other people no longer makes you envious. A celebrity buying a new mansion or a $150 million contract for a LeBron or Federer-like athlete, doesn`t bother you but instead makes you believe there`s plenty of money out there for ambitious, hard-working people like you. When you switch from worrying about not having enough money to having faith that you will make the money you want, then you know you`re on the way to success.

3. You know the right people

Another sign is having a big social network. I read it somewhere that business owners prefer to hire those they know over those who are skilled. Sounds skewed, I know, but it helps a lot if you combine your technical skills with excellent people skills. To want success is more like wishing to enter a nightclub on a busy Friday night. If you know the bouncers or have enough skills to befriend them, you won`t stay long in the line. The same thing happens in business, the more people you know, the easier it will be to find the right job, get proper funding and save time waiting in the line.

Social skills will help you more than you can ever imagine. There`s a guy I used to work with, he`s not that good looking, but he`s the slickest I`ve ever seen. When that guy hit rock bottom, he dropped out of school, bought a one-way ticket to Dubai, became a real estate agent and made his first million before reaching 30. I`ve also read about Michael Bloomberg who used to come to work at six in the morning to distribute coffee and tea to CEOs who come to work early when others are sleeping. For $.99 each, Bloomberg befriended at least a dozen bigwigs who later helped him launch a billion dollar business after he quit Wall Street.

4. You know what makes you tick

The successful people are better than most people at understanding themselves and overcoming —to a greater extent—the five foundations of poverty: sleep, fear, anger, laziness, and procrastination. They have worked on themselves so deeply and have made so many mistakes that they now know their soft spots as well as what motivates them.

Do you know what makes you sad, angry or excited? Do you know when you`re more likely to cheat on a diet or skip a workout? What are your strengths? Can you motivate yourself at will? And how? Having answers to most or, preferably, all of these questions will help you tap into your full potential and sets you on the path to massive success.

“All progress takes place outside the comfort zone.” – Michael John Bobak

5. You have faith

Faith in the yet to be seen, is a huge sign of success. When you think about the future, there should be a positive energy around you that says “I`m gonna make it.” You may not know exactly when you`re going to succeed, but you`re sure it’s a matter of time. This faith, or certainty, comes from having a solid plan – It`s when you know your goal, how you`ll achieve it, and how you`re going to react if things go south and deciding to believe in the unknown

If you think about it, hard work doesn`t always come as the first cause of success. It`s the faith that you`ll achieve the goal that makes you work hard, and thus, achieve the goal. I was reading a book on Michael Jordan by Roland Lazenby —who also wrote Kobe Bryant`s biography— and it stopped me that part of Jordan`s extraordinary success goes to expectations.

He expected every single ball he shot to go in. Jordan used that mindset over and over and didn`t stop when one of his shots was missed. He merely understood that even though nobody wins all the time, believing you`ll win every single time makes you win most of the time, which is enough to get a career like his. The most prominent success sign is the certainty. To believe, and act, as if you`re going to succeed, and then let that belief lead manifest into actions.

What are some things you do to say on track? Comment below!

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Success Advice

Instead of Always Trying to Be Right, Do This Instead

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A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop.

Galileo once said, “You cannot teach a man anything, you can only help him find it within himself.” This is especially true when it comes to emotionally charged matters and negotiations.

When you are right, you become attached to that idea. It’s so clear, how can they not see it? Yet, your meticulously clear logic might as well be written in braille as your focus intensifies on proving yourself right, instead of reaching an agreement.

Below are 3 ways you can step out of your emotions and help someone find the right answer when money and time are on the line:

1. Separate the Person From the Issue

Imagine if a four-year-old child was adamant about something. You wouldn’t try to reason logically for hours in such a case. When trying to speak through a person’s emotions, often you might have better luck with the four year old.

In order to break this barrier you must stop seeing them as the problem and see the issue at hand. Instead of seeing the other person as stupid or obnoxious, try viewing them as simply lost or misguided. The job now becomes not to prove them wrong, but to guide them to the truth. Adopting this mindset changes your entire approach as you get out of your own emotions and take control of the situation.

“Each of us guard a gate of change that can only be opened from the inside.” – Stephen Covey

2. Show Them A Mirror

Somewhere in between trying to hammer a point, both sides usually forget to listen. No matter the situation, you must make sure that person is never you. Instead, shift the focus from “me vs you” and make it completely about the other person. Really listen and validate their emotions, creating enough trust and safety to begin a real exchange. Make sure they feel heard and slow the conversation down. When you slow the process down, you also calm down.

Remember, it’s not what you say, but how you say it. About 93% of communication is nonverbal, thus maintaining your body language immediately provides an edge. A playful (not childlike or mocking) voice puts someone in a positive frame of mind, where they are more likely to collaborate and problem solve.

Always remember to repeat back the most important three words from their sentence and make them elaborate on whatever they said. The more a person is allowed to speak, the more they feel heard. The more they feel heard, the more open they are to receive new information.

3. Lead With Empathy, Not Sympathy

Taking the time to make sure the other side feels heard and understood does not mean you bend to their will. It does not mean you give up, agree, feel sorry for, or even compromise. Empathy is the ability to recognize another’s perspective and the vocalization of that recognition. This is the difference between empathy and sympathy.

When you can label a person’s emotions in an argument, you seize the chance to discover what is behind those feelings. As you begin to drill down, you gain leverage. This should be done very gracefully. Instead of saying, I think you’re angry and being stubborn, trying saying, It seems like you are feeling frustrated because you really care about this and wish it was moving along quicker.

“Sometimes all a person wants is an empathetic ear; all he or she needs is to talk it out. Just offering a listening ear and an understanding heart for his or her suffering can be a big comfort.” – Roy T. Bennett

Using labels, you mold their feelings into words, moving information from the emotional part of the brain to the rational. Whatever behavior a person may be presenting, there is always an underlying feeling triggering it. Your job is to make the person aware of that feeling. The faster you do this, the faster you eliminate the risk of a complete breakdown in communication.

After their emotions are labeled, asking how or why calibrated questions allow them to solve their problems for you. In order to do this effectively you don’t need to study every type of calibrated question there is, but rather adopt a specific mindset. You are not their opponent, but a guide, leading the lost to the truth. Your truth.

In my case, the presenting behavior of my colleague was an obnoxious know-it-all attitude. However, the underlying emotion was fear of falling behind. Once I was able to stop asking the question, “Why is he doing this to me?” and focus on looking deeper, the conversation took a turn. The conversation was no longer about my ideas versus his, but about him and his fear.

Instead of arguing with me, he spent the rest of the time, essentially, arguing with himself. After helping him dissect his fear in the rational part of the brain, he realized that many of the worst case scenarios were highly improbable and acting hasty might exacerbate things. Most importantly, at the end of the conversation, he said, “I think I made the right choice.”

He believed that the decision was entirely his. He never acknowledged the fact that I was right and announced to everyone the sudden spark of genius that hit him. Yet, at the end of the day you need to ask yourself what is more important to you; being right or doing whatever it takes to win.  

How do you handle conflict? Let us know your tips and advice in the comments below!

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Motivation

7 Powerful and Inspiring Words of Encouragement to Help Lift You Up

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When you’re going through tough times, all you need is sympathy. You just need someone to tell you how strong you are and how you can cope with the situation. Essentially, you’re waiting for a soothing voice that can calm your inner storm and genuinely help with your troubles. (more…)

I am Eliana Jags, Co-Founder & Author at beinginsightful.com. I'm passionate about writing motivational and inspirational articles. Before I became a full-time blogger, I was a Software Engineer but left the job to fulfill my dream of becoming a writer and thus I've committed myself completely to my passion of writing. You can connect with me on my Facebook page here.

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2 Comments

2 Comments

  1. Carol Lawrence

    Jul 12, 2017 at 3:18 pm

    Absolutely Andrea! This builds your credibility.

  2. Andrea Torti

    Jul 11, 2017 at 12:01 pm

    Also, more importantly, never underestimate the power of networking: day by day, piece by piece, people will start looking at you as a trustworthy guide 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

The Three P’s You Need to Master to Become a Better Leader

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Leadership
Image Credit: Unsplash

I have been a fan and a student of Steve Jobs, Ray Kroc and Jack Welsh for many years. It is very valuable to find similar traits in these great leaders and aggregate them, basically come up with some common denominators of their leadership success. By doing so, we can then begin to reflect their great skills into our own leadership profile. My goal here is to give you some very quick and applicable tools to modify your behavior for greater leadership skills.

Here are the 3 P’s for you to develop greater leadership skills based upon my findings:

1. Passion

If there is one thing that I found in most leaders, it is passion. They love what they do, they love talking about what they do and they love getting others involved in what they do. Passion has different ways of emoting. Some people move very quickly on stage with arms flaying, voice pitching from a diminuendo to a crescendo with 100 giant television screens behind them.

Remember Steve Jobs when the iPhone was being introduced? I’ve seen other people standing behind the podium speaking from written notes but the emotional intensity in the room grew thick and reaching the level of static discharge. I’ve seen everything in between. There is an old saying that we have a leadership theory and that is, “if you think you’re leading and you turn around and no one is following, you’re just taking a walk!” It is passion that prevents that from happening.

“Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller

You may be asking yourself how you can develop more passion in your life and in your leadership repertoire. The answer to that is fairly simple but the application can be somewhat deceptive in its apparent simplicity. If you wait to feel passionate before you act passionate, you’re allowing outside circumstance to control your emotions. However, if you begin to act passionate even if, by chance you don’t feel it, you will begin to. Thus, it is better for us to act our way into a new set of feelings than it is for us to feel our way into a new set of actions.

2. Planning

All leaders are planners; it’s a requirement of the job. By virtue of leading it means that you must be planning for the future. Planning can in fact be learned and is not that difficult of a process. If you want to become a better planner study chess. Notice I did not say play chess, although that will be the natural outcome of your studying. Study chess and notice how the minds of the great masters develop a strategy and implant tactics around that strategy. Chess is an amazing process to develop planning skills.

Another thing you can do is think about how you planned your last vacation, or even a weekend getaway. Think about the steps you took, the research you did based on those steps and their outcomes. Both the study of chess and personal planning will assist you in developing planning for your leadership skills.

3. Persistence

Leaders never give up! If there is something they want, they find a way around, over, or through the obstacle. Too many people never develop their full leadership birthright because of the mental script running through their minds saying, “It’s too tough for me. I Should just go home and get a good nights sleep.” Leaders know that the only possibility of failure is in giving up. If you fall down 10 times but get up on the 11th, you have not failed 10 times – you have succeeded. Period!

You may be wondering how to develop that no nonsense, I will not be denied attitude of persistence. The real question is not how do I develop persistence, but how do I develop the courage to go after what I want? Persistence is a by-product of courage! When there is something that should be yours, developing the impassioned desire to obtain that through raw courage will develop sheer persistence.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell

Maybe I should’ve included a 4th P with this article. That of POWER! The best thing I can say about power is that if you want a more powerful leadership dynamic, develop a repertoire that contains passion, planning and persistence. The three of them combined will be a powerful leadership punch that should lead you to getting what you want and assisting others in believing that they should follow you because there is great value in you leading them.

How do you define a leader? Comment below!

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Success Advice

The Secret Power of Storytelling That You Need to Know

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Image Credit: Fortune

What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

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Success Advice

5 Signs You’re on the Right Path to Success

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Every successful person had his own moment(s) of doubt. The road to success is full of obstacles and sweet hardships that will frequently make you stop and ask, ‘Am I on the right track?’ Even legends and billionaires had moments like that. Just imagine how 62 year old Colonel Sanders felt when he was rejected time and time again trying to franchise his famous chicken recipe.

It felt harsh and I bet he stopped, at least for a moment, to question his entire existence, not just the success of his business idea. But I also bet that there were probably some signs that told Sanders —and any other successful person— ‘You`re going to make it, just hang in there.”

Here are the 5 signs that will tell you whether you`re going to be successful or not:

1. You’re good at the consistency game

I don`t like the fable of the Tortoise and the Hare, and I believe that a restless hare would smash them both, but there`s a reason why that slow tortoise crossed the finish line; It`s called consistency.

Success eventually favors the most consistent, and if you`re not disciplined with the things that make you successful, then your chances to succeed are slimmer than Marlon Brando`s chances of winning the lottery (Marlon Brando is dead, and one of every 175 million tickets wins the lotto).  

Systems and routines (i.e., consistency), predict success, so take a look at your habits. Are they positive? Do you practice them regularly? If the answer to both questions is “Yes,” then sooner or later you`re going to be successful.

“The road to success and the road to failure are almost exactly the same.” – Colin R. Davis

2. You stopped having a toxic relationship with money

Success is no longer a zero-sum game to you; opportunities are everywhere, and there`s room for everybody to make money, including you. When you check the news, the success of other people no longer makes you envious. A celebrity buying a new mansion or a $150 million contract for a LeBron or Federer-like athlete, doesn`t bother you but instead makes you believe there`s plenty of money out there for ambitious, hard-working people like you. When you switch from worrying about not having enough money to having faith that you will make the money you want, then you know you`re on the way to success.

3. You know the right people

Another sign is having a big social network. I read it somewhere that business owners prefer to hire those they know over those who are skilled. Sounds skewed, I know, but it helps a lot if you combine your technical skills with excellent people skills. To want success is more like wishing to enter a nightclub on a busy Friday night. If you know the bouncers or have enough skills to befriend them, you won`t stay long in the line. The same thing happens in business, the more people you know, the easier it will be to find the right job, get proper funding and save time waiting in the line.

Social skills will help you more than you can ever imagine. There`s a guy I used to work with, he`s not that good looking, but he`s the slickest I`ve ever seen. When that guy hit rock bottom, he dropped out of school, bought a one-way ticket to Dubai, became a real estate agent and made his first million before reaching 30. I`ve also read about Michael Bloomberg who used to come to work at six in the morning to distribute coffee and tea to CEOs who come to work early when others are sleeping. For $.99 each, Bloomberg befriended at least a dozen bigwigs who later helped him launch a billion dollar business after he quit Wall Street.

4. You know what makes you tick

The successful people are better than most people at understanding themselves and overcoming —to a greater extent—the five foundations of poverty: sleep, fear, anger, laziness, and procrastination. They have worked on themselves so deeply and have made so many mistakes that they now know their soft spots as well as what motivates them.

Do you know what makes you sad, angry or excited? Do you know when you`re more likely to cheat on a diet or skip a workout? What are your strengths? Can you motivate yourself at will? And how? Having answers to most or, preferably, all of these questions will help you tap into your full potential and sets you on the path to massive success.

“All progress takes place outside the comfort zone.” – Michael John Bobak

5. You have faith

Faith in the yet to be seen, is a huge sign of success. When you think about the future, there should be a positive energy around you that says “I`m gonna make it.” You may not know exactly when you`re going to succeed, but you`re sure it’s a matter of time. This faith, or certainty, comes from having a solid plan – It`s when you know your goal, how you`ll achieve it, and how you`re going to react if things go south and deciding to believe in the unknown

If you think about it, hard work doesn`t always come as the first cause of success. It`s the faith that you`ll achieve the goal that makes you work hard, and thus, achieve the goal. I was reading a book on Michael Jordan by Roland Lazenby —who also wrote Kobe Bryant`s biography— and it stopped me that part of Jordan`s extraordinary success goes to expectations.

He expected every single ball he shot to go in. Jordan used that mindset over and over and didn`t stop when one of his shots was missed. He merely understood that even though nobody wins all the time, believing you`ll win every single time makes you win most of the time, which is enough to get a career like his. The most prominent success sign is the certainty. To believe, and act, as if you`re going to succeed, and then let that belief lead manifest into actions.

What are some things you do to say on track? Comment below!

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Success Advice

Instead of Always Trying to Be Right, Do This Instead

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A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop.

Galileo once said, “You cannot teach a man anything, you can only help him find it within himself.” This is especially true when it comes to emotionally charged matters and negotiations.

When you are right, you become attached to that idea. It’s so clear, how can they not see it? Yet, your meticulously clear logic might as well be written in braille as your focus intensifies on proving yourself right, instead of reaching an agreement.

Below are 3 ways you can step out of your emotions and help someone find the right answer when money and time are on the line:

1. Separate the Person From the Issue

Imagine if a four-year-old child was adamant about something. You wouldn’t try to reason logically for hours in such a case. When trying to speak through a person’s emotions, often you might have better luck with the four year old.

In order to break this barrier you must stop seeing them as the problem and see the issue at hand. Instead of seeing the other person as stupid or obnoxious, try viewing them as simply lost or misguided. The job now becomes not to prove them wrong, but to guide them to the truth. Adopting this mindset changes your entire approach as you get out of your own emotions and take control of the situation.

“Each of us guard a gate of change that can only be opened from the inside.” – Stephen Covey

2. Show Them A Mirror

Somewhere in between trying to hammer a point, both sides usually forget to listen. No matter the situation, you must make sure that person is never you. Instead, shift the focus from “me vs you” and make it completely about the other person. Really listen and validate their emotions, creating enough trust and safety to begin a real exchange. Make sure they feel heard and slow the conversation down. When you slow the process down, you also calm down.

Remember, it’s not what you say, but how you say it. About 93% of communication is nonverbal, thus maintaining your body language immediately provides an edge. A playful (not childlike or mocking) voice puts someone in a positive frame of mind, where they are more likely to collaborate and problem solve.

Always remember to repeat back the most important three words from their sentence and make them elaborate on whatever they said. The more a person is allowed to speak, the more they feel heard. The more they feel heard, the more open they are to receive new information.

3. Lead With Empathy, Not Sympathy

Taking the time to make sure the other side feels heard and understood does not mean you bend to their will. It does not mean you give up, agree, feel sorry for, or even compromise. Empathy is the ability to recognize another’s perspective and the vocalization of that recognition. This is the difference between empathy and sympathy.

When you can label a person’s emotions in an argument, you seize the chance to discover what is behind those feelings. As you begin to drill down, you gain leverage. This should be done very gracefully. Instead of saying, I think you’re angry and being stubborn, trying saying, It seems like you are feeling frustrated because you really care about this and wish it was moving along quicker.

“Sometimes all a person wants is an empathetic ear; all he or she needs is to talk it out. Just offering a listening ear and an understanding heart for his or her suffering can be a big comfort.” – Roy T. Bennett

Using labels, you mold their feelings into words, moving information from the emotional part of the brain to the rational. Whatever behavior a person may be presenting, there is always an underlying feeling triggering it. Your job is to make the person aware of that feeling. The faster you do this, the faster you eliminate the risk of a complete breakdown in communication.

After their emotions are labeled, asking how or why calibrated questions allow them to solve their problems for you. In order to do this effectively you don’t need to study every type of calibrated question there is, but rather adopt a specific mindset. You are not their opponent, but a guide, leading the lost to the truth. Your truth.

In my case, the presenting behavior of my colleague was an obnoxious know-it-all attitude. However, the underlying emotion was fear of falling behind. Once I was able to stop asking the question, “Why is he doing this to me?” and focus on looking deeper, the conversation took a turn. The conversation was no longer about my ideas versus his, but about him and his fear.

Instead of arguing with me, he spent the rest of the time, essentially, arguing with himself. After helping him dissect his fear in the rational part of the brain, he realized that many of the worst case scenarios were highly improbable and acting hasty might exacerbate things. Most importantly, at the end of the conversation, he said, “I think I made the right choice.”

He believed that the decision was entirely his. He never acknowledged the fact that I was right and announced to everyone the sudden spark of genius that hit him. Yet, at the end of the day you need to ask yourself what is more important to you; being right or doing whatever it takes to win.  

How do you handle conflict? Let us know your tips and advice in the comments below!

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