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10 Online Visibility Strategies for Coaches, Speakers, and Authors

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Writing a book or delivering one speech is not enough to garner the attention you need to boost your business in front of the masses. So what do you do?

You create a PR strategy that helps you get in front of your desired audience and amplifies your brand. There are a variety of ways to do this, as I’m going to show you below. After reading all 10 ideas, draft your own PR plan, craft your pitch and write your bio. Do some research and make a list of all the places you want to show up on.

Write your basic pitch then personalize it for each contact you make. If you get turned down by the first few, keep trying. Make sure to really hone in on outlets that are connected with your desired audience.

Here are 10 ways you can increase your visibility and start gaining more exposure and referrals today.

1. Social Media 

Everywhere you look people are staring at their phones. They are glued to them. The constant need to be fulfilled by little adrenaline rushes that come from every new notification. Well here’s the thing. Those little notifications can be coming from you! From your latest Tweet, Facebook post or Pinterest pin. Maybe Snapchat is your thing or Instagram. Here’s what I tell my clients who are overwhelmed by all the social in social media. Pick one or two social media platforms and master them before moving onto another.

2. Facebook Live Streaming

Unless you’ve been hiding out in the mountains or living under a rock you know how important video is, especially live streaming video. With Facebook going toe to toe with Youtube they are giving live video a lot of play. This is a free way to build a connection with your Facebook audience, establish your credibility and reach more people.

You can stream on your personal profile, onto your page or into a group. You can then turn around and pay to boost your live stream on your Facebook business page to a wider audience for maximizing your reach!

3. Facebook Groups 

With the decline in reach for Facebook pages the past few years, people have gathered in Facebook groups. According to USA Today, this past January Facebook groups reached 1 billion users. If you are strategic with the groups you join and spend time in you’ll be able to reach more of your target market. Groups are tricky, be sure to read their guidelines, be authentic and build relationships. If you only make it all about you, no one will be interested.

4. Recorded Interviews

With new technology like BeLive.Tv and Zoom you can record your own live and recorded shows. Find representatives in your niche and ask them to interview you or host your own series of interviews.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

5. Article Writing

Write high-quality articles for high profile websites. Pick websites that are read by your target audience. For example, if you are a health and body coach submit a few articles to MindBodyGreen or Wellness Today.

6. Podcasts

Some people prefer listening to their favorite celebrities, authors, and entrepreneurs. Podcasters are always on the look out for their next guest. Maybe it will be you!

Do a Google search for Podcasts in your niche and make a list of podcasts you’d like to appear on. Reach out and see if they are looking for new guests. The worst thing they can do is say No. If you are really inspired, create your own podcast and become the host. Increase your own visibility by helping others become more visible at the same time.

7. Radio Shows

According to the Blogtalk radio website, they reach over 46 million Americans every week and have 24 million listens per month! Online radio is generally more live and interactive than podcasts. Listeners have the option of listening live and joining in on the conversation. Visit their website and search under categories for radio shows you could potentially be on.

8. Webinars

Raise your hand if you’ve sat through a few or multiple webinars. Some are live and some are evergreen (pre-recorded). Webinars are an excellent way for you to share your story, provide value and guide your listeners into your next group coaching program or consulting gig.

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson 

9. Videos

Up above I touched on live streaming. These are awesome but don’t forget about regular old fun videos. Videos of you sharing value, teaching on a how-to topic, book trailers or highlights of your latest event. There are so many ways for using video.

Are you shy about using video? If you are a writer or blogger be sure to check out Lumen5. You can turn any blog into a video. They are fairly simple to make. You can use their preloaded photos or upload your own, add some branding and voila, you’ve got yourself a video. Bonus tip: This video can then be uploaded to your Youtube channel, Facebook page, repurposed through your newsletter and turned into a new vlog.

10. Home Base

Make sure you have your own website that includes a bio page, a media page, your services, past places of publicity and possibly a blog. Your website is where people can find you when they do a search for your name or expertise. It builds credibility and offers you a way to stay connected, offering free gifts to build an email list and overall exposure.

How do you create awareness for your brand? Comment below so we can learn new ways to improve.

Carol Lawrence is a professional blogger, social media manager/coach and PR strategist. She runs two websites & blogs including Social Media Help 4 U and Intentional Conscious Parenting. Carol has been amplifying her client's brands for over 8 years. She helps heart-based authors, speakers, and coaches share their message with their desired audience around the world. Visit her website or purchase her book Working From Home As A Virtual Assistant: Real opportunities for people who are serious about working from home, available on Amazon today.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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