Success Advice
10 Online Visibility Strategies for Coaches, Speakers, and Authors

Writing a book or delivering one speech is not enough to garner the attention you need to boost your business in front of the masses. So what do you do?
You create a PR strategy that helps you get in front of your desired audience and amplifies your brand. There are a variety of ways to do this, as I’m going to show you below. After reading all 10 ideas, draft your own PR plan, craft your pitch and write your bio. Do some research and make a list of all the places you want to show up on.
Write your basic pitch then personalize it for each contact you make. If you get turned down by the first few, keep trying. Make sure to really hone in on outlets that are connected with your desired audience.
Here are 10 ways you can increase your visibility and start gaining more exposure and referrals today.
1. Social Media
Everywhere you look people are staring at their phones. They are glued to them. The constant need to be fulfilled by little adrenaline rushes that come from every new notification. Well here’s the thing. Those little notifications can be coming from you! From your latest Tweet, Facebook post or Pinterest pin. Maybe Snapchat is your thing or Instagram. Here’s what I tell my clients who are overwhelmed by all the social in social media. Pick one or two social media platforms and master them before moving onto another.
2. Facebook Live Streaming
Unless you’ve been hiding out in the mountains or living under a rock you know how important video is, especially live streaming video. With Facebook going toe to toe with Youtube they are giving live video a lot of play. This is a free way to build a connection with your Facebook audience, establish your credibility and reach more people.
You can stream on your personal profile, onto your page or into a group. You can then turn around and pay to boost your live stream on your Facebook business page to a wider audience for maximizing your reach!
3. Facebook Groups
With the decline in reach for Facebook pages the past few years, people have gathered in Facebook groups. According to USA Today, this past January Facebook groups reached 1 billion users. If you are strategic with the groups you join and spend time in you’ll be able to reach more of your target market. Groups are tricky, be sure to read their guidelines, be authentic and build relationships. If you only make it all about you, no one will be interested.
4. Recorded Interviews
With new technology like BeLive.Tv and Zoom you can record your own live and recorded shows. Find representatives in your niche and ask them to interview you or host your own series of interviews.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
5. Article Writing
Write high-quality articles for high profile websites. Pick websites that are read by your target audience. For example, if you are a health and body coach submit a few articles to MindBodyGreen or Wellness Today.
6. Podcasts
Some people prefer listening to their favorite celebrities, authors, and entrepreneurs. Podcasters are always on the look out for their next guest. Maybe it will be you!
Do a Google search for Podcasts in your niche and make a list of podcasts you’d like to appear on. Reach out and see if they are looking for new guests. The worst thing they can do is say No. If you are really inspired, create your own podcast and become the host. Increase your own visibility by helping others become more visible at the same time.
7. Radio Shows
According to the Blogtalk radio website, they reach over 46 million Americans every week and have 24 million listens per month! Online radio is generally more live and interactive than podcasts. Listeners have the option of listening live and joining in on the conversation. Visit their website and search under categories for radio shows you could potentially be on.
8. Webinars
Raise your hand if you’ve sat through a few or multiple webinars. Some are live and some are evergreen (pre-recorded). Webinars are an excellent way for you to share your story, provide value and guide your listeners into your next group coaching program or consulting gig.
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson
9. Videos
Up above I touched on live streaming. These are awesome but don’t forget about regular old fun videos. Videos of you sharing value, teaching on a how-to topic, book trailers or highlights of your latest event. There are so many ways for using video.
Are you shy about using video? If you are a writer or blogger be sure to check out Lumen5. You can turn any blog into a video. They are fairly simple to make. You can use their preloaded photos or upload your own, add some branding and voila, you’ve got yourself a video. Bonus tip: This video can then be uploaded to your Youtube channel, Facebook page, repurposed through your newsletter and turned into a new vlog.
10. Home Base
Make sure you have your own website that includes a bio page, a media page, your services, past places of publicity and possibly a blog. Your website is where people can find you when they do a search for your name or expertise. It builds credibility and offers you a way to stay connected, offering free gifts to build an email list and overall exposure.
How do you create awareness for your brand? Comment below so we can learn new ways to improve.
Success Advice
The 2-Minute Rule: The Secret to Habit Success
By starting with a small, manageable task, it becomes much easier to build consistency

It’s a given fact that we all want to build habits, goals that we want to achieve, and things that we want to change in our lives. However, on the other side of the coin, it can be hard to sustain motivation and consistency. (more…)
Success Advice
20 Ways You Can Become a Powerful Communicator

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.
Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.
1. Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.
2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.
3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.
4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.
5. Show empathy: Show that you understand and care about the other person’s feelings.
6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.
7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.
8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.
9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.
10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.
11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.
12. Cut the fluff: Avoid being long-winded and get straight to the point.
13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.
14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.
15. Take responsibility: Take responsibility for your own actions and feelings.
16. Ask questions: Ask questions to clarify any confusion or misunderstandings.
17. Avoid interrupting: Allow the other person to finish speaking without interruption.
18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.
19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.
20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.
By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.
I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.
Success Advice
Dead Men Tell No Tales: How to Navigate a Mutiny as a Leader in 10 Steps
You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way

You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)
Success Advice
How to Think Like a CEO for Your Future Success
A blueprint for CEOs to draw a disciplined strategy

Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers. (more…)
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