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Success Advice

How To Make Your Brand More Impactful

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How To Make Your Brand More Impactful

Entrepreneurship isn’t easy. Many business owners set out to build thriving enterprises. Working day and night, they try to earn enough business to keep them moving forward. But it’s not enough. Instead of growing, they remain stagnant. Or even worse, they decline. If you’re an entrepreneur, you may have found yourself in this situation.

Let’s face it: You have competition. There are other companies that provide an offering similar to yours. Chances are, you’re not the only one who can offer the benefits you provide. In the world of entrepreneurship, success depends greatly on your ability to stand out from the crowd. Achieving your goals requires you to differentiate yourself from the others who are vying to achieve the same objectives.

Fortunately, this doesn’t have to be difficult. There is an easier way to differentiate yourself from others in your industry. Turns out, it’s all a matter of perspective. Your unique brand perspective. By discovering your unique brand perspective, you will be able to become a brand that people gravitate towards.

 

Branding

What is a unique brand perspective?

Simply put, your unique brand perspective is your company’s brand purpose. It’s your reason for existing.

This is a purpose that goes beyond making money. It transcends your products or services. Your unique brand perspective refers to a higher purpose that your company is meant to serve. While this purpose may involve your products or services, it is not defined by them.

Your unique brand perspective is defined by the difference you wish to make in the world. In the current business environment, every successful brand needs to articulate a clear brand purpose. You have to be able to communicate an overall vision that your audience can buy into.

Here’s some examples:

  • Zappos: Sells shoes and other accessories, but their ultimate purpose is to spread happiness to their customers and employees.
  • Dove: Sells soap and other hygiene products, but has also launched movements designed to raise the self esteem of women worldwide.
  • Chipotle: Sells yummy burritos, but also supports healthier and more human ways to source their food through its “Food With Integrity” program.
  • Tesla Motors: Manufactures and sells environmentally friendly vehicles, but is intent on transforming the automobile industry in a way that promotes cleaner energy use.

Makes sense, right? These are just a few examples of how prominent brands pursue a “higher calling.” Kind of makes you feel all warm and tingly inside, doesn’t it?

“If you’re trying to to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.” – Elon Musk

Communicating your brand perspective

Once you have identified your brand’s true purpose, you have to communicate this purpose in a way that is attractive to your audience. Your perspective should be infused into each and every conversation with your audience.

It needs to be present in your marketing and sales approach. Your prospects and customers should be able to easily understand what your company really stands for.

Here are some ways to show your audience what you really stand for:

  • Blog: The content on your website should reflect your company’s vision. It should be present in as many pages on your site as possible. If you have a blog, find ways to insert your vision into each post.
  • Manifesto: A manifesto is a great way to communicate your brand perspective in a way that is concise and easy to digest.
  • Sales interactions: When you’re speaking with your audience, don’t focus only on talking about the features and benefits of your offering. Take some time to tell your audience why you do what you do. Let them see your passion.

These are only a few ways you can use to show your audience what your unique brand perspective is. There’s tons of other ways. Be creative. Think about what would work best for your audience.

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

Two things to remember when determining your unique brand

Identifying your unique brand perspective is important. It will give your company a sense of purpose. However, when determining your unique brand perspective, there are two things you should always remember: It should be something your audience can buy into, something that is easy to agree with and it should be something that inspires and motivates you.

Yes, we all have strong convictions, but choosing a perspective that will turn people off just isn’t a great idea. Also, a weak brand perspective isn’t helpful either. You need a purpose that pushes you to succeed.

Finding your unique brand perspective may involve a bit of soul searching. It’s something every successful entrepreneur goes through. But when you do find your unique brand perspective, it will add something powerful to your sales efforts. It will give your audience something they can connect to.

Conclusion

Getting your audience to connect emotionally to you and your business is one of the most important things you can do for your sales efforts. A unique brand perspective is the best way to establish this connection.

Remember, your business is important. What you do matters, but when it comes to your audience, the reason you do what you do is more important. This will help you stand out from your competition, but more than that, your audience will feel more comfortable with you.

Do yourself a favor and start focusing on your unique brand perspective. Give your audience something to connect to.

What tips would you add to finding your brand’s purpose? Please leave your thoughts in the comment section below!

Jeff Charles is the founder of Artisan Owl Media, which is an Austin-based company that provides sales training for entrepreneurs along with content marketing services. He is passionate about helping “non-salesy” entrepreneurs improve their skills at persuasion and influence. He runs a blog that is dedicated to providing sales tips to entrepreneurs who want to close more deals. He also enjoys spending time with his wife and kids, reading, writing, and all things nerdy. He is an entrepreneur, husband, father, and an avid Star Wars fan.

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7 Comments

7 Comments

  1. DoCrazyStuff

    Aug 14, 2016 at 9:55 am

    I like this one the most:

    “In the world of entrepreneurship, success depends greatly on your ability to stand out from the crowd.”

  2. Evan

    Mar 21, 2016 at 10:42 am

    Jeff,

    What’s up man? Thanks a lot for this article, it’s got a great and unique style to it!

    I like the aspects of incorporating your why into your brand and your movement, because I truly believe that’s what keeps you going. One time I started two businesses at once and the why was very weak: money. I had to shut them both down and continue to search for what I was excited and passionate a bout and I found it.

    Now my why is bigger than ever, my audience is expanding, my blog is ranking and I’m connecting with the other successful individuals in my niche!

    Thanks for this valuable piece.

    – Evan

  3. carlosAGUDELO

    Jan 19, 2016 at 4:02 pm

    Great read with advice Jeff. At the end of our lives, what we recall as memories are emotions that tie into locations, those special places where we experienced certain types of feelings-be it at home or abroad.

    Thats where the right type of branding with the right creatives and amount of investment can truly make a mark. Branding has to merge with human emotion in order to retain its life-or else you will just be a brand of the past.

    The perfect sample of that is Walt Disney…most possibly the best branding on a worldwide level.

    Invest in branding.

  4. Charlene Rhinehart

    Jan 14, 2016 at 5:46 am

    Great entrepreneurship article! I plan to bring my why to the forefront of my business and add it to my blog and conversations. When people can connect with your brand emotionally, they will be loyal. Great advice!

    • Jeff Charles

      Jan 18, 2016 at 2:32 am

      Hello Charlene,

      Thanks so much for your comment! I’m glad that you’re going to incorporate your “why” more into your business. It’s SO important! You’re absolutely right, creating loyalty means developing an brand that your audience can connect to emotionally.

      Thanks again!

  5. stephen osoko

    Jan 8, 2016 at 10:36 pm

    Awesome post Jeff!
    I learned a lot from this.

    • Jeff Charles

      Jan 18, 2016 at 2:31 am

      Hello Stephen,

      Thanks for the comment. I’m so glad you liked the post!

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Success Advice

Practice These 4 No’s for Greater Success

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In much of the success literature and in the applied motivational literature that is developed today, the explicit suggestions contained within are to practice certain behaviors for a certain outcome. So, you may see information with titles such as, “Do these four things for greater happiness”, or, “Perform the seven steps every morning for more focus”.

Not only am I a large proponent of these quick and distilled attributes of behavior change to bring about greater levels of whatever the outcome should be, I am also an author of a great many of them. The notion of cause and effect is explicit in applied motivation. If you want to change and affect then do not work on the effect directly, work on the cause that will invariably change the outcome.

So many of us try to psychologically bully our conscious mind into various effects, when all we really need to do is understand the causes. Thoughts drive behavior. If you change the thought the behavior must change. But can you increase your level of overall well-being by NOT doing certain things? And I know the answer is yes. It all begins with a shift in our perception and the thought process.

“If you realized how powerful your thoughts are, you would never think a negative thought.” – Peace Pilgrim

Here are four NO’s that you may want to stop practicing. And by virtue of not doing these things you will have more mental room, and idea space between your positive notions for greater levels of contentment and well-being.

1. There are no justified discontentment’s

If the laws of cause and effect, and the law of attraction hold true, then we are where we are right now by virtue of our past behaviors, which are a direct result of our past beginning. So don’t be mad over your current situation, you created it! If you want to be happy, change it! But don’t just sit there and bask in your discontentment; bring about the necessary changes that you require.

In the words of James Ray, “a person of power embraces challenges and complete gratitude. No matter the situation life may bring, discontent is never justified, but rather all is experienced as an opportunity and privilege to adventure and grow.”

2. There are no justified excuses

The present is a doorway that balances past events with future circumstances. When we begin to fully grasp the idea that there is no dress rehearsal, we are on Broadway; that there is no scrimmage, today we are in the Super Bowl, we begin to realize that our life is a series of micro adjustments and that we are in total and complete control over them. Instead of wasting time making excuses for poor decisions, spend that time in fine-tuning future decisions to make up for those poor decisions of the past.

3. There are no justified complaints

We complain about a situation for one of two reasons. One, to elicit pity from another and, two, to transfer the issue we are complaining about to somebody else. Either behavior is destructive to the current personal relationship and will only serve to undermine future transactions with that individual.

Be a person of higher self-esteem; handle your issues in silence then speak to another individual about your successful outcomes. By doing so, you have altered your focus on a positive outcome instead of our negative conditions. By the way, there is always a successful outcome! If you can find it, look deeper, it’s there!

“Champions never complain, they are too busy getting better.” – John Wooden

4. There are no justified resentments

None, zip, zilch, zero! That person that borrowed $500 off you and never paid you back, forgive them. That significant other that dropped you like a hot coal just when you needed them the most, forgive them. That business partner that screwed you to the wall and caused you to lose a vast amount of money, forgive them. Remember, forgiveness is not about them, it’s about you. By letting go of the resentments that you have toward other people you open yourself up to the endless possibilities of bountiful manifestations that can occur because of your positive attitude and constructive optimism.

Think of these four big No’s! Number them, with number one being the one which you practice and think about the most. Then answer the following questions:

  • What can I do to alter this behavior and/or thought process?
  • What situations do I encounter and lead me in this behavior and/or thought process?
  • Can I avoid those situations?
  • If so, am I willing to avoid those situations?

Then do that with the second the third and the fourth big No’s. What will happen after enough time is that you will no longer be looking for situations to offend you, rather you will begin to open up to the possibilities of what the world and the universe have to offer you in a positive, enthusiastic, and engaging light.

I look forward to your comments, opinions, and suggestions. Please feel free to write them below.

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Success Advice

9 Ways To Build Unbreakable Confidence From The Outside In

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Build Self Confidence

There are a million different resources and pieces of advice out there from “experts” on how to build confidence, particularly self-confidence.

A vulnerable and anxious population consumes this guidance like they are starving for it… probably because they are. The dream of being able to overcome all fear and self-imposed limits by simply reading some advice is a very tempting dish indeed.

After lifetimes of being subject to images and ideals that they cannot possibly live up to, people start to feel like they are “less than.” This fear of being a substandard human being drives some of us to seek guidance, bringing us into contact with the murky, over-crowded world of self-help products and services.

Look, some of the stuff out there is good – I know, I’ve tried most of it. However, some of it is very misguided and even delusional.

People who lack self-confidence themselves can take a class on basic theoretical knowledge of psychological research, and use it to excrete volumes of garbage about how to build self-esteem and confidence. They then charge copious amounts of money for this drivel, which usually makes you feel great temporarily but does absolutely nothing to change your long term situation.

I’m not going to pretend I know it all, yet what I do have to offer is that I have completed the full journey, from shy, “nice,” and trying to please everyone, all the way through to where I am now.

You may ask, where is that, and what does being confident mean to me? It means that these things now occur in my life where they didn’t before:

  • I regularly seek out opportunities to push boundaries and expand my comfort zone, running towards fear rather than away from it
  • I can go into a situation full of anxiety and quickly push through that to enable me to feel competent and at ease
  • I feel comfortable being honest in all situations. Rather than hide my views, I express them calmly and diplomatically where required, but also without compromise
  • I place my needs above everything else. I am selfish about developing my life and inner-self, because I know that ultimately the people in my life will benefit from me being a better person
  • Most importantly from my point of view, I can’t remember the last time I felt jealousy or envy, and it’s been many, many years since I entertained the idea of wanting to be anyone else

So how did I get to this from being a “nice” guy that did all I could to avoid confrontation and anxiety-provoking situations? Well, it wasn’t easy! I have taken some time to break down the steps I took to achieve this in order to help others out there who are similar to me and serious about developing true, unbreakable inner confidence.

See the secret is really no secret at all – it’s about constantly taking action in a way that pushes your comfort zone further out until you learn how to make any situation feel like it’s in your comfort zone.

Below are 9 ways to build unbreakable confidence from the outside in:

1. Identifying your ultimate dream lifestyle

Something that is a real confidence drainer is not knowing where you’re going in life. The great thing is you don’t even need to be sure about it; you just need to have a direction to travel in.

Try taking 30 minutes to write down a descriptive paragraph or two about what your life would look like if you could wave a magic wand and choose anything. I’ve found with my clients that answering these three questions in detail is a great structure to use:

1What will you have / what will you be doing?

2) How would other people describe you?

3) What will you think about yourself?

Writing down the detailed answers to these questions, using emotional and descriptive language. Once you’ve done this, make sure you re-read it regularly (at least twice per week) to remind yourself constantly about why it is you are getting out of bed.

This will increase your sense of purpose in life, a reason to live in a way, which will increase your confidence. Of course, to actually achieve this dream lifestyle, there are further steps you need to take… (read on).

2. Writing down goals and striving to achieve them

I remember reading about a study at Oxford University: researchers asked all students in a class who had written down their goals. I can’t remember the exact details but about 3% of them did this.

When the researchers revisited the students again 20 years later, the small group who had written down goals were earning a combined income that was greater than the combined income of all 97% of their classmates.

There are plenty of free resources out there on how to write goals (including The Inspirational Lifestyle). The general key I recommend is that rather than write outcome based goals (e.g. “I will get a promotion”) try writing action-based goals that are under your control (e.g. “I will take a management course and then apply for a promotion”).

By making sure the goals are under your control, your confidence is not subject to luck. Remove luck by making sure that nothing and no-one can affect the achievement of your goal except for you.

3. Reading popular self-development books by successful business people

While there are far too many refuse-bin-worthy self-development books out there, your safest bet is to read the memoirs and how-to books which are written by people who have actually achieved something.

It really is simple; if someone like Richard Branson is a billionaire, he’s probably a pretty reliable source of information on how to make money. It’s much better to listen to him than someone fresh from completing an MBA and spilling a bunch of inexperienced theory-based conjecture.

4Learning how to manage your state of mind

Most of the time the reason you feel anxious or nervous about a situation you’re about to go into, such as public speaking, is because you’re in the wrong frame of mind.

Imagine this: you’ve been studying accounting for three straights hours without interruption, when all of a sudden you’re dragged to a party. Straight away you feel anxiety even though going to a party is not an unusual situation for you. So what’s the problem?

Your brain was set into the “studying” state, which is secluded, quiet, and antisocial. You are then thrown into a situation which requires you to be extroverted, talkative and social. This is a really uncomfortable imbalance for your brain to handle. The solution? Taking baby steps.

When you realize you are feeling anxiety about an upcoming situation and you suspect that it is because of being in the wrong state, try to figure out some in-between steps you can take.

Using our example above, rather than going straight to the party, you could have a chat on the phone with some close friends, followed by pre-drinks at your house with just a few people. This way by the time you get to the party your state has gone from withdrawn to outgoing in easy to manage steps.

confidence picture quote

5Understanding the balance between learning, mentoring and action

One of the most common barriers to success is too much thinking and not enough doing. It’s the doing that builds confidence, not the learning.

As a general rule, for every hour you spend reading or watching videos (passive learning), you will benefit most by complementing this with two hours of mentoring or coaching, and seven hours practicing or otherwise taking action. It’s the 10/20/70 rule.

This is why I’ve titled this article “9 ways to build confidence from the outside in,” because building confidence goes far beyond just reading inspirational or educational books. It’s about taking action so you will start seeing results and positive changes.

6. Approaching strangers

This is one of the scariest things for people to do – very few can do it sober without a background in cold-calling or sales of some kind. Doing this is a really powerful way to build confidence, particularly if you’re single and approaching strangers with the intention of potential romance.

If you can get yourself to do this sober and during the day, it makes everything else seem a lot less scary. You can learn to love rejection as the learning and feedback experience it really is.

7. Trying new things regularly

Having a routine can kill your creativity and make your life boring. It’s important to seek new adventures, and always try new things regularly because it can boost your confidence through the following two ways.

1) By learning a range of skills and having varied experiences, you start building up transferable abilities. Over time less situations will seem totally unknown because you will have done something similar before.

For example, I found I really enjoyed salsa dancing despite never having danced before, because it combined my previous experiences of playing in a band and doing martial arts.

2) You will eventually find those things that bring you the most pleasure and satisfaction (in a non-creepy way of course).

Confidence is often also described as “conscious competence,” which basically means that if you are doing something that you are skilled at, and you know that you are skilled, you feel confident.

8. Surrounding yourself with successful people

Successful people always say “how can we do this?” whereas unsuccessful people generally say “why should we do this?

What kind of people do you spend the most time with? Until you develop a strong inner core of confidence that others cannot touch, you need to surround yourself with “can do” people in order to feed on their confidence.

People showing you that anything is possible, and that they believe you are capable of anything will go a long way towards helping you believe this yourself.

9. Making a conscious effort to stop caring about other’s opinions of you

Finally, the biggest lesson I ever really learned about developing true all-round confidence is that the only person I should compare myself to is… myself. There is nothing to be gained in comparing myself to others or trying to live to others expectations.

Confidence comes from setting your own expectations of yourself and then trying your best to live up to them. I am not saying that you shouldn’t compete with others, because that’s a great motivator too, but your results and progress should only be measured against your past self.

Well that’s it. There’s a million other things you can do, but I am sure that if you start with this list and TAKE ACTION rather than just read this and do nothing, then you will start to see big changes in how you feel about yourself.

Which one of the above 9 ways to build unbreakable confidence resonated most with you and why?

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Success Advice

It’s Not How Smart You Are That Defines Your Career — It’s This

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Look around the office you work in. Some people are managers. Some people make six-figure salaries. Some people are senior executives. Some people work in customer service on the frontline.

It’s a big mistake to think that where you are in your career has something to do with how smart you are.

I’ve met many smart people who crash and burn in their careers because they have to be always right or they overthink, or they know a lot about the wrong things or they have very low emotional intelligence causing them to upset many people at the same time.

If being smart made us successful then we’d all go and consume endless information and become millionaires shortly after.

Being smart is not enough.

So what does define your career and the success you have?


1. How badly you want it

The woman/man that became CEO wanted it more.

The person with the 7-figure business wanted it more.

The woman that won an Olympic Gold Medal wanted it more.

You have to want your goals really, really, really bad.

Wanting something so badly that you’re prepared to do anything to get there (ethically) is how you get the energy to overcome the rejection and failure it’s going to take to get reach that point.

I wanted to share my story and inspire people with it very badly. I thought of creating a WordPress website, but I had no idea how to and had zero technical skill. My knowledge of how to market that website was also zero.
I tried creating a Facebook Page and to date, it still has less than 3000 followers which means I fall short by a lot in terms of my target to inspire millions of people.

I tried using Twitter and reaching people that way. I was never able to get any real engagement. I’d tweet Elon Musk. I’d message Tony Robbins. I’d write the best tweet humanly possible. It all led nowhere.

I tried using a blogging platform called Medium. I was able to build a small following, but most people in my area of the world don’t use it. I still came up short of my goal.

Then, I tried writing on a blog that already had lots of viewers called Addicted2Success and began posting on LinkedIn daily.

Everything changed. I wanted to inspire people so badly that I kept trying until I found a platform that worked for what I had to say. Wanting it badly enough was what helped me keep going from 2014 until now. It didn’t stop there, though.

When my career took a turn down a black hole, my motivation died. Suddenly, writing on Addicted2Success and LinkedIn became hard. I didn’t want it as bad because the pain caused by my work life was too much. I let things slip temporarily for about 3 weeks. Engagement went to an all-time low.

It didn’t last long, though. Why? My thinking changed when I reminded myself how upset I would be if I didn’t achieve my goal. It meant far too much and in the back of my mind, I still wanted it badly.

I went back over all the emails from people I’d helped and that spark came back. Deep down, I still wanted it badly. I still wanted to inspire millions of people.

Wanting it bad was what helped me to revive my blogging career and continue helping millions of people.

Wanting it badly will define your career.


2. What you think is possible

I met a guy earlier in the year that came from a farm in the middle of Outback Australia.

He’d sold his digital marketing business for a lot of money and banked a huge amount of coin as a result. He had no tech background. He had no business knowledge. He didn’t have seven-figure friends that drove Bentley’s.

What he had was an uncanny ability to think anything was possible. He saw himself rising above his circumstances even though he had no evidence to prove that he could do so. He worked long hours and built up a team of cult followers. They learned together how to get businesses exposure through social media and search engines.

For many of the people on his team, it was their first job. He didn’t pay them well because he couldn’t. All he thought was that one day, together, they’d do something incredible — and they did.

A lot of what happens in your career is based on how you think. If you think you can never be a manager, entrepreneur or executive, then you won’t be.

If you think you can be good at public speaking, you might.
If you think you can hit your sales target, you might.
If you think you can start a successful business, you might.
If you’re not successful right now, you will be.

It’s only a matter of time until one of the bets in your career pays off

It’s a combination of being ready, being humble, thinking right and having the skills to execute. Not thinking you can achieve big will rob you of whatever it is that you want in your career.

I shouldn’t be a successful blogger because I can’t write that well, I have bad spelling/grammar skills, I don’t own a blog and I’m not filthy rich. Despite all that I’ve achieved my blogging goal.

I saw my goal become possible before anybody else did.

I told myself that every major challenge was necessary for me to eventually get what I wanted. I thought my goal was possible even though all the facts suggested it wasn’t. Instead of relying on data I relied on my own mind to lead me down the right path.

I chose to believe when no one else did.

This very way of thinking is not unique to me. Many of the leaders around the world that shape the human race think in the same way.

What you think is possible in your career will define what goals you can achieve.

Your thinking defines your career.
Being smart isn’t enough.

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Success Advice

How to Create Your Own Version of Success

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Success is in the eye of the beholder. And because every human being sees life and all the things that come with it through their lens of experience, everyone’s individual idea of life, growth and success is defined by what they see, hear, think, feel and taste. This means that you have the power to determine what success means to you.

Many of the greatest thought-leaders, business people and influencers throughout history have provided their thoughts and opinions about success –  how to achieve it, how to manage it and how to be it. They’ve written books that are supposed to share with the world how success is merely a feeling and a wish. While many of the most successful people have warned that success is what you make of it, society has coined “success” as being wealthy, influential, famous, and lavish.

You may be thinking, “I’m not rich, but I’m well off,” or “I’m not a social media influencer, so I don’t have much clout.” But here is the truth: You, just the way you are, are already a success. Here’s why. Think of all the things that have happened in your life – the good, the bad, the ugly and the beautiful. Up until this very moment, you have made a series of choices that have shaped your reality.

Therefore, you have created the life you have, and you have set the terms of how you decide to live your life. Not to suggest that your life is perfect because no ones life is exactly as they want it, but the fact that you have created your reality shows that you are a creator. It also shows that you are in charge of creating the success you desire.

“Success is not in what you have, but who you are.” – Bo Bennett

Even if you feel like you should be so much further along than you are today, you still made it to today and that’s a good thing. If you are reading this feeling like you need to shift things around in your life so that you can feel like a success, try these three things below.

  1. Jot down all the words that you think of when you read the word “success,” and mark the words that align with who you are. Ask yourself what you believe you need to feel like a success. Only write down what resonates with you, not what you think people expect of you. Remember, that you are defining your journey, so you get to make up all the rules.
  2. Now, write down all the words you think about when you read the word “unsuccessful,” and mark all the words that may describe some aspect of you that you want to eliminate. Don’t just consider the big stuff, small stuff matters too! Procrastinating to get out of bed in the morning, drinking too much soda, or even spending too much time watching television are all examples of habits that could in some way affect your personal growth.
  3. Lastly, create an SAP (Success Attack Plan) to align yourself with more of the descriptive words that you associate with success and start to eliminate the characteristics you may possess that depict you as less than who you desire to be.

Your Success Attack Plan doesn’t have to be elaborate. It can start with an actionable idea as simple as, “Read one book this month about personal development,” or “Connect with someone who can mentor me.” Sometimes, you have to look to those who have been where you are to help you get where you desire to be. Just remember, your journey won’t look like theirs so pay attention to your inner being at all times and do what feels natural and right to your situation.

“There are only two mistakes one can make along the road to truth; not going all the way and not starting.” – Buddha

When you create your lists, be as imaginative as possible. Consider those people, places and things around you. Think about what you like and don’t like. Ponder on energy you want to attract that you do not already have and things you want to repel.

Don’t worry about setting a timeline for this. Creating a vision for your life starts with setting an intention at this moment and allowing that intention to lead you in the days to come. To see yourself five years from now, you have to do the things today that will help you get to the future.

Don’t allow others to tell you what you should aspire to be when it comes to success. You are in command, and you are in charge of your present and your future. Own it, own your success and own you.

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Are Your SMART Goals Keeping You Stuck in Mediocrity?

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SMART Goals – they are often seen as the gospel in the personal and professional development industry for goal setting, but are they doing more harm than good? For the most part, I can appreciate the motivation behind setting SMART goals. Do we need goals that are specific, measurable, actionable and time based? Absolutely! My sticking point, however, comes to the “realistic” part. (more…)

Tiffany Toombs is a mindset coach, trainer, and presenter that specializes in helping people rewire their brains to overcome self-sabotage and limiting beliefs that stop them from finding success. Tiffany runs courses and workshops all over the world to empower people to take control of their lives and their minds so they can achieve their true potential in life. She believes that everyone has a message to share and helps her clients reconnect with themselves to find their passion and purpose. Tiffany has a range of valuable resources for people to understand their minds and how to access the power of their unconscious minds on YouTube or in her eBook “Unlocking The Secrets To The Unconscious Mind”.

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7 Comments

  1. DoCrazyStuff

    Aug 14, 2016 at 9:55 am

    I like this one the most:

    “In the world of entrepreneurship, success depends greatly on your ability to stand out from the crowd.”

  2. Evan

    Mar 21, 2016 at 10:42 am

    Jeff,

    What’s up man? Thanks a lot for this article, it’s got a great and unique style to it!

    I like the aspects of incorporating your why into your brand and your movement, because I truly believe that’s what keeps you going. One time I started two businesses at once and the why was very weak: money. I had to shut them both down and continue to search for what I was excited and passionate a bout and I found it.

    Now my why is bigger than ever, my audience is expanding, my blog is ranking and I’m connecting with the other successful individuals in my niche!

    Thanks for this valuable piece.

    – Evan

  3. carlosAGUDELO

    Jan 19, 2016 at 4:02 pm

    Great read with advice Jeff. At the end of our lives, what we recall as memories are emotions that tie into locations, those special places where we experienced certain types of feelings-be it at home or abroad.

    Thats where the right type of branding with the right creatives and amount of investment can truly make a mark. Branding has to merge with human emotion in order to retain its life-or else you will just be a brand of the past.

    The perfect sample of that is Walt Disney…most possibly the best branding on a worldwide level.

    Invest in branding.

  4. Charlene Rhinehart

    Jan 14, 2016 at 5:46 am

    Great entrepreneurship article! I plan to bring my why to the forefront of my business and add it to my blog and conversations. When people can connect with your brand emotionally, they will be loyal. Great advice!

    • Jeff Charles

      Jan 18, 2016 at 2:32 am

      Hello Charlene,

      Thanks so much for your comment! I’m glad that you’re going to incorporate your “why” more into your business. It’s SO important! You’re absolutely right, creating loyalty means developing an brand that your audience can connect to emotionally.

      Thanks again!

  5. stephen osoko

    Jan 8, 2016 at 10:36 pm

    Awesome post Jeff!
    I learned a lot from this.

    • Jeff Charles

      Jan 18, 2016 at 2:31 am

      Hello Stephen,

      Thanks for the comment. I’m so glad you liked the post!

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Success Advice

Practice These 4 No’s for Greater Success

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In much of the success literature and in the applied motivational literature that is developed today, the explicit suggestions contained within are to practice certain behaviors for a certain outcome. So, you may see information with titles such as, “Do these four things for greater happiness”, or, “Perform the seven steps every morning for more focus”.

Not only am I a large proponent of these quick and distilled attributes of behavior change to bring about greater levels of whatever the outcome should be, I am also an author of a great many of them. The notion of cause and effect is explicit in applied motivation. If you want to change and affect then do not work on the effect directly, work on the cause that will invariably change the outcome.

So many of us try to psychologically bully our conscious mind into various effects, when all we really need to do is understand the causes. Thoughts drive behavior. If you change the thought the behavior must change. But can you increase your level of overall well-being by NOT doing certain things? And I know the answer is yes. It all begins with a shift in our perception and the thought process.

“If you realized how powerful your thoughts are, you would never think a negative thought.” – Peace Pilgrim

Here are four NO’s that you may want to stop practicing. And by virtue of not doing these things you will have more mental room, and idea space between your positive notions for greater levels of contentment and well-being.

1. There are no justified discontentment’s

If the laws of cause and effect, and the law of attraction hold true, then we are where we are right now by virtue of our past behaviors, which are a direct result of our past beginning. So don’t be mad over your current situation, you created it! If you want to be happy, change it! But don’t just sit there and bask in your discontentment; bring about the necessary changes that you require.

In the words of James Ray, “a person of power embraces challenges and complete gratitude. No matter the situation life may bring, discontent is never justified, but rather all is experienced as an opportunity and privilege to adventure and grow.”

2. There are no justified excuses

The present is a doorway that balances past events with future circumstances. When we begin to fully grasp the idea that there is no dress rehearsal, we are on Broadway; that there is no scrimmage, today we are in the Super Bowl, we begin to realize that our life is a series of micro adjustments and that we are in total and complete control over them. Instead of wasting time making excuses for poor decisions, spend that time in fine-tuning future decisions to make up for those poor decisions of the past.

3. There are no justified complaints

We complain about a situation for one of two reasons. One, to elicit pity from another and, two, to transfer the issue we are complaining about to somebody else. Either behavior is destructive to the current personal relationship and will only serve to undermine future transactions with that individual.

Be a person of higher self-esteem; handle your issues in silence then speak to another individual about your successful outcomes. By doing so, you have altered your focus on a positive outcome instead of our negative conditions. By the way, there is always a successful outcome! If you can find it, look deeper, it’s there!

“Champions never complain, they are too busy getting better.” – John Wooden

4. There are no justified resentments

None, zip, zilch, zero! That person that borrowed $500 off you and never paid you back, forgive them. That significant other that dropped you like a hot coal just when you needed them the most, forgive them. That business partner that screwed you to the wall and caused you to lose a vast amount of money, forgive them. Remember, forgiveness is not about them, it’s about you. By letting go of the resentments that you have toward other people you open yourself up to the endless possibilities of bountiful manifestations that can occur because of your positive attitude and constructive optimism.

Think of these four big No’s! Number them, with number one being the one which you practice and think about the most. Then answer the following questions:

  • What can I do to alter this behavior and/or thought process?
  • What situations do I encounter and lead me in this behavior and/or thought process?
  • Can I avoid those situations?
  • If so, am I willing to avoid those situations?

Then do that with the second the third and the fourth big No’s. What will happen after enough time is that you will no longer be looking for situations to offend you, rather you will begin to open up to the possibilities of what the world and the universe have to offer you in a positive, enthusiastic, and engaging light.

I look forward to your comments, opinions, and suggestions. Please feel free to write them below.

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Success Advice

9 Ways To Build Unbreakable Confidence From The Outside In

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Build Self Confidence

There are a million different resources and pieces of advice out there from “experts” on how to build confidence, particularly self-confidence.

A vulnerable and anxious population consumes this guidance like they are starving for it… probably because they are. The dream of being able to overcome all fear and self-imposed limits by simply reading some advice is a very tempting dish indeed.

After lifetimes of being subject to images and ideals that they cannot possibly live up to, people start to feel like they are “less than.” This fear of being a substandard human being drives some of us to seek guidance, bringing us into contact with the murky, over-crowded world of self-help products and services.

Look, some of the stuff out there is good – I know, I’ve tried most of it. However, some of it is very misguided and even delusional.

People who lack self-confidence themselves can take a class on basic theoretical knowledge of psychological research, and use it to excrete volumes of garbage about how to build self-esteem and confidence. They then charge copious amounts of money for this drivel, which usually makes you feel great temporarily but does absolutely nothing to change your long term situation.

I’m not going to pretend I know it all, yet what I do have to offer is that I have completed the full journey, from shy, “nice,” and trying to please everyone, all the way through to where I am now.

You may ask, where is that, and what does being confident mean to me? It means that these things now occur in my life where they didn’t before:

  • I regularly seek out opportunities to push boundaries and expand my comfort zone, running towards fear rather than away from it
  • I can go into a situation full of anxiety and quickly push through that to enable me to feel competent and at ease
  • I feel comfortable being honest in all situations. Rather than hide my views, I express them calmly and diplomatically where required, but also without compromise
  • I place my needs above everything else. I am selfish about developing my life and inner-self, because I know that ultimately the people in my life will benefit from me being a better person
  • Most importantly from my point of view, I can’t remember the last time I felt jealousy or envy, and it’s been many, many years since I entertained the idea of wanting to be anyone else

So how did I get to this from being a “nice” guy that did all I could to avoid confrontation and anxiety-provoking situations? Well, it wasn’t easy! I have taken some time to break down the steps I took to achieve this in order to help others out there who are similar to me and serious about developing true, unbreakable inner confidence.

See the secret is really no secret at all – it’s about constantly taking action in a way that pushes your comfort zone further out until you learn how to make any situation feel like it’s in your comfort zone.

Below are 9 ways to build unbreakable confidence from the outside in:

1. Identifying your ultimate dream lifestyle

Something that is a real confidence drainer is not knowing where you’re going in life. The great thing is you don’t even need to be sure about it; you just need to have a direction to travel in.

Try taking 30 minutes to write down a descriptive paragraph or two about what your life would look like if you could wave a magic wand and choose anything. I’ve found with my clients that answering these three questions in detail is a great structure to use:

1What will you have / what will you be doing?

2) How would other people describe you?

3) What will you think about yourself?

Writing down the detailed answers to these questions, using emotional and descriptive language. Once you’ve done this, make sure you re-read it regularly (at least twice per week) to remind yourself constantly about why it is you are getting out of bed.

This will increase your sense of purpose in life, a reason to live in a way, which will increase your confidence. Of course, to actually achieve this dream lifestyle, there are further steps you need to take… (read on).

2. Writing down goals and striving to achieve them

I remember reading about a study at Oxford University: researchers asked all students in a class who had written down their goals. I can’t remember the exact details but about 3% of them did this.

When the researchers revisited the students again 20 years later, the small group who had written down goals were earning a combined income that was greater than the combined income of all 97% of their classmates.

There are plenty of free resources out there on how to write goals (including The Inspirational Lifestyle). The general key I recommend is that rather than write outcome based goals (e.g. “I will get a promotion”) try writing action-based goals that are under your control (e.g. “I will take a management course and then apply for a promotion”).

By making sure the goals are under your control, your confidence is not subject to luck. Remove luck by making sure that nothing and no-one can affect the achievement of your goal except for you.

3. Reading popular self-development books by successful business people

While there are far too many refuse-bin-worthy self-development books out there, your safest bet is to read the memoirs and how-to books which are written by people who have actually achieved something.

It really is simple; if someone like Richard Branson is a billionaire, he’s probably a pretty reliable source of information on how to make money. It’s much better to listen to him than someone fresh from completing an MBA and spilling a bunch of inexperienced theory-based conjecture.

4Learning how to manage your state of mind

Most of the time the reason you feel anxious or nervous about a situation you’re about to go into, such as public speaking, is because you’re in the wrong frame of mind.

Imagine this: you’ve been studying accounting for three straights hours without interruption, when all of a sudden you’re dragged to a party. Straight away you feel anxiety even though going to a party is not an unusual situation for you. So what’s the problem?

Your brain was set into the “studying” state, which is secluded, quiet, and antisocial. You are then thrown into a situation which requires you to be extroverted, talkative and social. This is a really uncomfortable imbalance for your brain to handle. The solution? Taking baby steps.

When you realize you are feeling anxiety about an upcoming situation and you suspect that it is because of being in the wrong state, try to figure out some in-between steps you can take.

Using our example above, rather than going straight to the party, you could have a chat on the phone with some close friends, followed by pre-drinks at your house with just a few people. This way by the time you get to the party your state has gone from withdrawn to outgoing in easy to manage steps.

confidence picture quote

5Understanding the balance between learning, mentoring and action

One of the most common barriers to success is too much thinking and not enough doing. It’s the doing that builds confidence, not the learning.

As a general rule, for every hour you spend reading or watching videos (passive learning), you will benefit most by complementing this with two hours of mentoring or coaching, and seven hours practicing or otherwise taking action. It’s the 10/20/70 rule.

This is why I’ve titled this article “9 ways to build confidence from the outside in,” because building confidence goes far beyond just reading inspirational or educational books. It’s about taking action so you will start seeing results and positive changes.

6. Approaching strangers

This is one of the scariest things for people to do – very few can do it sober without a background in cold-calling or sales of some kind. Doing this is a really powerful way to build confidence, particularly if you’re single and approaching strangers with the intention of potential romance.

If you can get yourself to do this sober and during the day, it makes everything else seem a lot less scary. You can learn to love rejection as the learning and feedback experience it really is.

7. Trying new things regularly

Having a routine can kill your creativity and make your life boring. It’s important to seek new adventures, and always try new things regularly because it can boost your confidence through the following two ways.

1) By learning a range of skills and having varied experiences, you start building up transferable abilities. Over time less situations will seem totally unknown because you will have done something similar before.

For example, I found I really enjoyed salsa dancing despite never having danced before, because it combined my previous experiences of playing in a band and doing martial arts.

2) You will eventually find those things that bring you the most pleasure and satisfaction (in a non-creepy way of course).

Confidence is often also described as “conscious competence,” which basically means that if you are doing something that you are skilled at, and you know that you are skilled, you feel confident.

8. Surrounding yourself with successful people

Successful people always say “how can we do this?” whereas unsuccessful people generally say “why should we do this?

What kind of people do you spend the most time with? Until you develop a strong inner core of confidence that others cannot touch, you need to surround yourself with “can do” people in order to feed on their confidence.

People showing you that anything is possible, and that they believe you are capable of anything will go a long way towards helping you believe this yourself.

9. Making a conscious effort to stop caring about other’s opinions of you

Finally, the biggest lesson I ever really learned about developing true all-round confidence is that the only person I should compare myself to is… myself. There is nothing to be gained in comparing myself to others or trying to live to others expectations.

Confidence comes from setting your own expectations of yourself and then trying your best to live up to them. I am not saying that you shouldn’t compete with others, because that’s a great motivator too, but your results and progress should only be measured against your past self.

Well that’s it. There’s a million other things you can do, but I am sure that if you start with this list and TAKE ACTION rather than just read this and do nothing, then you will start to see big changes in how you feel about yourself.

Which one of the above 9 ways to build unbreakable confidence resonated most with you and why?

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Success Advice

It’s Not How Smart You Are That Defines Your Career — It’s This

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Look around the office you work in. Some people are managers. Some people make six-figure salaries. Some people are senior executives. Some people work in customer service on the frontline.

It’s a big mistake to think that where you are in your career has something to do with how smart you are.

I’ve met many smart people who crash and burn in their careers because they have to be always right or they overthink, or they know a lot about the wrong things or they have very low emotional intelligence causing them to upset many people at the same time.

If being smart made us successful then we’d all go and consume endless information and become millionaires shortly after.

Being smart is not enough.

So what does define your career and the success you have?


1. How badly you want it

The woman/man that became CEO wanted it more.

The person with the 7-figure business wanted it more.

The woman that won an Olympic Gold Medal wanted it more.

You have to want your goals really, really, really bad.

Wanting something so badly that you’re prepared to do anything to get there (ethically) is how you get the energy to overcome the rejection and failure it’s going to take to get reach that point.

I wanted to share my story and inspire people with it very badly. I thought of creating a WordPress website, but I had no idea how to and had zero technical skill. My knowledge of how to market that website was also zero.
I tried creating a Facebook Page and to date, it still has less than 3000 followers which means I fall short by a lot in terms of my target to inspire millions of people.

I tried using Twitter and reaching people that way. I was never able to get any real engagement. I’d tweet Elon Musk. I’d message Tony Robbins. I’d write the best tweet humanly possible. It all led nowhere.

I tried using a blogging platform called Medium. I was able to build a small following, but most people in my area of the world don’t use it. I still came up short of my goal.

Then, I tried writing on a blog that already had lots of viewers called Addicted2Success and began posting on LinkedIn daily.

Everything changed. I wanted to inspire people so badly that I kept trying until I found a platform that worked for what I had to say. Wanting it badly enough was what helped me keep going from 2014 until now. It didn’t stop there, though.

When my career took a turn down a black hole, my motivation died. Suddenly, writing on Addicted2Success and LinkedIn became hard. I didn’t want it as bad because the pain caused by my work life was too much. I let things slip temporarily for about 3 weeks. Engagement went to an all-time low.

It didn’t last long, though. Why? My thinking changed when I reminded myself how upset I would be if I didn’t achieve my goal. It meant far too much and in the back of my mind, I still wanted it badly.

I went back over all the emails from people I’d helped and that spark came back. Deep down, I still wanted it badly. I still wanted to inspire millions of people.

Wanting it bad was what helped me to revive my blogging career and continue helping millions of people.

Wanting it badly will define your career.


2. What you think is possible

I met a guy earlier in the year that came from a farm in the middle of Outback Australia.

He’d sold his digital marketing business for a lot of money and banked a huge amount of coin as a result. He had no tech background. He had no business knowledge. He didn’t have seven-figure friends that drove Bentley’s.

What he had was an uncanny ability to think anything was possible. He saw himself rising above his circumstances even though he had no evidence to prove that he could do so. He worked long hours and built up a team of cult followers. They learned together how to get businesses exposure through social media and search engines.

For many of the people on his team, it was their first job. He didn’t pay them well because he couldn’t. All he thought was that one day, together, they’d do something incredible — and they did.

A lot of what happens in your career is based on how you think. If you think you can never be a manager, entrepreneur or executive, then you won’t be.

If you think you can be good at public speaking, you might.
If you think you can hit your sales target, you might.
If you think you can start a successful business, you might.
If you’re not successful right now, you will be.

It’s only a matter of time until one of the bets in your career pays off

It’s a combination of being ready, being humble, thinking right and having the skills to execute. Not thinking you can achieve big will rob you of whatever it is that you want in your career.

I shouldn’t be a successful blogger because I can’t write that well, I have bad spelling/grammar skills, I don’t own a blog and I’m not filthy rich. Despite all that I’ve achieved my blogging goal.

I saw my goal become possible before anybody else did.

I told myself that every major challenge was necessary for me to eventually get what I wanted. I thought my goal was possible even though all the facts suggested it wasn’t. Instead of relying on data I relied on my own mind to lead me down the right path.

I chose to believe when no one else did.

This very way of thinking is not unique to me. Many of the leaders around the world that shape the human race think in the same way.

What you think is possible in your career will define what goals you can achieve.

Your thinking defines your career.
Being smart isn’t enough.

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Success Advice

How to Create Your Own Version of Success

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Success is in the eye of the beholder. And because every human being sees life and all the things that come with it through their lens of experience, everyone’s individual idea of life, growth and success is defined by what they see, hear, think, feel and taste. This means that you have the power to determine what success means to you.

Many of the greatest thought-leaders, business people and influencers throughout history have provided their thoughts and opinions about success –  how to achieve it, how to manage it and how to be it. They’ve written books that are supposed to share with the world how success is merely a feeling and a wish. While many of the most successful people have warned that success is what you make of it, society has coined “success” as being wealthy, influential, famous, and lavish.

You may be thinking, “I’m not rich, but I’m well off,” or “I’m not a social media influencer, so I don’t have much clout.” But here is the truth: You, just the way you are, are already a success. Here’s why. Think of all the things that have happened in your life – the good, the bad, the ugly and the beautiful. Up until this very moment, you have made a series of choices that have shaped your reality.

Therefore, you have created the life you have, and you have set the terms of how you decide to live your life. Not to suggest that your life is perfect because no ones life is exactly as they want it, but the fact that you have created your reality shows that you are a creator. It also shows that you are in charge of creating the success you desire.

“Success is not in what you have, but who you are.” – Bo Bennett

Even if you feel like you should be so much further along than you are today, you still made it to today and that’s a good thing. If you are reading this feeling like you need to shift things around in your life so that you can feel like a success, try these three things below.

  1. Jot down all the words that you think of when you read the word “success,” and mark the words that align with who you are. Ask yourself what you believe you need to feel like a success. Only write down what resonates with you, not what you think people expect of you. Remember, that you are defining your journey, so you get to make up all the rules.
  2. Now, write down all the words you think about when you read the word “unsuccessful,” and mark all the words that may describe some aspect of you that you want to eliminate. Don’t just consider the big stuff, small stuff matters too! Procrastinating to get out of bed in the morning, drinking too much soda, or even spending too much time watching television are all examples of habits that could in some way affect your personal growth.
  3. Lastly, create an SAP (Success Attack Plan) to align yourself with more of the descriptive words that you associate with success and start to eliminate the characteristics you may possess that depict you as less than who you desire to be.

Your Success Attack Plan doesn’t have to be elaborate. It can start with an actionable idea as simple as, “Read one book this month about personal development,” or “Connect with someone who can mentor me.” Sometimes, you have to look to those who have been where you are to help you get where you desire to be. Just remember, your journey won’t look like theirs so pay attention to your inner being at all times and do what feels natural and right to your situation.

“There are only two mistakes one can make along the road to truth; not going all the way and not starting.” – Buddha

When you create your lists, be as imaginative as possible. Consider those people, places and things around you. Think about what you like and don’t like. Ponder on energy you want to attract that you do not already have and things you want to repel.

Don’t worry about setting a timeline for this. Creating a vision for your life starts with setting an intention at this moment and allowing that intention to lead you in the days to come. To see yourself five years from now, you have to do the things today that will help you get to the future.

Don’t allow others to tell you what you should aspire to be when it comes to success. You are in command, and you are in charge of your present and your future. Own it, own your success and own you.

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