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How To Make Your Brand More Impactful

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How To Make Your Brand More Impactful

Entrepreneurship isn’t easy. Many business owners set out to build thriving enterprises. Working day and night, they try to earn enough business to keep them moving forward. But it’s not enough. Instead of growing, they remain stagnant. Or even worse, they decline. If you’re an entrepreneur, you may have found yourself in this situation.

Let’s face it: You have competition. There are other companies that provide an offering similar to yours. Chances are, you’re not the only one who can offer the benefits you provide. In the world of entrepreneurship, success depends greatly on your ability to stand out from the crowd. Achieving your goals requires you to differentiate yourself from the others who are vying to achieve the same objectives.

Fortunately, this doesn’t have to be difficult. There is an easier way to differentiate yourself from others in your industry. Turns out, it’s all a matter of perspective. Your unique brand perspective. By discovering your unique brand perspective, you will be able to become a brand that people gravitate towards.

 

Branding

What is a unique brand perspective?

Simply put, your unique brand perspective is your company’s brand purpose. It’s your reason for existing.

This is a purpose that goes beyond making money. It transcends your products or services. Your unique brand perspective refers to a higher purpose that your company is meant to serve. While this purpose may involve your products or services, it is not defined by them.

Your unique brand perspective is defined by the difference you wish to make in the world. In the current business environment, every successful brand needs to articulate a clear brand purpose. You have to be able to communicate an overall vision that your audience can buy into.

Here’s some examples:

  • Zappos: Sells shoes and other accessories, but their ultimate purpose is to spread happiness to their customers and employees.
  • Dove: Sells soap and other hygiene products, but has also launched movements designed to raise the self esteem of women worldwide.
  • Chipotle: Sells yummy burritos, but also supports healthier and more human ways to source their food through its “Food With Integrity” program.
  • Tesla Motors: Manufactures and sells environmentally friendly vehicles, but is intent on transforming the automobile industry in a way that promotes cleaner energy use.

Makes sense, right? These are just a few examples of how prominent brands pursue a “higher calling.” Kind of makes you feel all warm and tingly inside, doesn’t it?

“If you’re trying to to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.” – Elon Musk

Communicating your brand perspective

Once you have identified your brand’s true purpose, you have to communicate this purpose in a way that is attractive to your audience. Your perspective should be infused into each and every conversation with your audience.

It needs to be present in your marketing and sales approach. Your prospects and customers should be able to easily understand what your company really stands for.

Here are some ways to show your audience what you really stand for:

  • Blog: The content on your website should reflect your company’s vision. It should be present in as many pages on your site as possible. If you have a blog, find ways to insert your vision into each post.
  • Manifesto: A manifesto is a great way to communicate your brand perspective in a way that is concise and easy to digest.
  • Sales interactions: When you’re speaking with your audience, don’t focus only on talking about the features and benefits of your offering. Take some time to tell your audience why you do what you do. Let them see your passion.

These are only a few ways you can use to show your audience what your unique brand perspective is. There’s tons of other ways. Be creative. Think about what would work best for your audience.

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

Two things to remember when determining your unique brand

Identifying your unique brand perspective is important. It will give your company a sense of purpose. However, when determining your unique brand perspective, there are two things you should always remember: It should be something your audience can buy into, something that is easy to agree with and it should be something that inspires and motivates you.

Yes, we all have strong convictions, but choosing a perspective that will turn people off just isn’t a great idea. Also, a weak brand perspective isn’t helpful either. You need a purpose that pushes you to succeed.

Finding your unique brand perspective may involve a bit of soul searching. It’s something every successful entrepreneur goes through. But when you do find your unique brand perspective, it will add something powerful to your sales efforts. It will give your audience something they can connect to.

Conclusion

Getting your audience to connect emotionally to you and your business is one of the most important things you can do for your sales efforts. A unique brand perspective is the best way to establish this connection.

Remember, your business is important. What you do matters, but when it comes to your audience, the reason you do what you do is more important. This will help you stand out from your competition, but more than that, your audience will feel more comfortable with you.

Do yourself a favor and start focusing on your unique brand perspective. Give your audience something to connect to.

What tips would you add to finding your brand’s purpose? Please leave your thoughts in the comment section below!

Jeff Charles is the founder of Artisan Owl Media, which is an Austin-based company that provides sales training for entrepreneurs along with content marketing services. He is passionate about helping “non-salesy” entrepreneurs improve their skills at persuasion and influence. He runs a blog that is dedicated to providing sales tips to entrepreneurs who want to close more deals. He also enjoys spending time with his wife and kids, reading, writing, and all things nerdy. He is an entrepreneur, husband, father, and an avid Star Wars fan.

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7 Comments

7 Comments

  1. DoCrazyStuff

    Aug 14, 2016 at 9:55 am

    I like this one the most:

    “In the world of entrepreneurship, success depends greatly on your ability to stand out from the crowd.”

  2. Evan

    Mar 21, 2016 at 10:42 am

    Jeff,

    What’s up man? Thanks a lot for this article, it’s got a great and unique style to it!

    I like the aspects of incorporating your why into your brand and your movement, because I truly believe that’s what keeps you going. One time I started two businesses at once and the why was very weak: money. I had to shut them both down and continue to search for what I was excited and passionate a bout and I found it.

    Now my why is bigger than ever, my audience is expanding, my blog is ranking and I’m connecting with the other successful individuals in my niche!

    Thanks for this valuable piece.

    – Evan

  3. carlosAGUDELO

    Jan 19, 2016 at 4:02 pm

    Great read with advice Jeff. At the end of our lives, what we recall as memories are emotions that tie into locations, those special places where we experienced certain types of feelings-be it at home or abroad.

    Thats where the right type of branding with the right creatives and amount of investment can truly make a mark. Branding has to merge with human emotion in order to retain its life-or else you will just be a brand of the past.

    The perfect sample of that is Walt Disney…most possibly the best branding on a worldwide level.

    Invest in branding.

  4. Charlene Rhinehart

    Jan 14, 2016 at 5:46 am

    Great entrepreneurship article! I plan to bring my why to the forefront of my business and add it to my blog and conversations. When people can connect with your brand emotionally, they will be loyal. Great advice!

    • Jeff Charles

      Jan 18, 2016 at 2:32 am

      Hello Charlene,

      Thanks so much for your comment! I’m glad that you’re going to incorporate your “why” more into your business. It’s SO important! You’re absolutely right, creating loyalty means developing an brand that your audience can connect to emotionally.

      Thanks again!

  5. stephen osoko

    Jan 8, 2016 at 10:36 pm

    Awesome post Jeff!
    I learned a lot from this.

    • Jeff Charles

      Jan 18, 2016 at 2:31 am

      Hello Stephen,

      Thanks for the comment. I’m so glad you liked the post!

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Success Advice

One Question You Must Answer to Ensure Personal Success

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personal success
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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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4 Character Traits Blocking Success From Entering Your Life

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Some days you wake up full of energy and ready to face the day. The challenges you gave yourself the day before seems almost too easy. However, there are also other days where you find yourself without the desire and energy to move forward. Operating from this mindset, you lose productive time, counted first in minutes, then hours. Sometimes your loss of productivity can be measured in days, weeks and months of missed opportunities.   

Since you will not wake up every day bursting with excitement, you must find a way to summon the energy necessary to pound out another story for a publication, work on your social media content plan and write new copy for your website.

To understand why you are unable to take the actions required for success, you must first identify what blocks you. You can’t overcome challenges you aren’t aware of, and this is the juncture separating those who succeed from those who don’t.

Here are the four main character defects that block success:

1. Apathy

Apathy is exhibited as a lack of concern. It shows up when you are tired or stretched too thin. Many entrepreneurs work one or more jobs while attempting to launch a business, whether online or brick and mortar. When progress can’t be seen, it is easy to stop caring and give up.

2. Procrastination

Procrastination can occur when you get up ready to give all you’ve got to your endeavor, but first you check out an episode of your favorite Netflix show while you have coffee. After eight hours of binge-watching, your productive mindset is gone which leaves you demoralized. This in turn brings you back to apathy, triggers fear and causes more procrastinating.

3. Fear

Fear is a corrosive emotion everyone struggles with, and if you are not careful, it will absolutely stop you in your tracks. Fear will say you cannot obtain your dreams. The most successful entrepreneurs and business leaders grapple with anxiety, worry and apprehension, yet you rarely see them paralyzed by their fearfulness. Like them, you can’t defeat your fear unless you identify it. With an insightful mentor, you can easily determine what you are afraid of. Once it is recognized, you’ll find the strength to walk through it.   

“Curiosity will conquer fear even more than bravery will.” – James Stephens

4. Overwhelm

Overwhelm occurs when you commit to more than you are capable of doing. Balance and giving the appropriate amount of time to all aspects of life is a tremendous challenge. Have you found yourself overwhelmed when a friend asks a favor of you while you are trying to meet a deadline at work and maintain focus on your entrepreneurial side project? Do you worry how you’ll ever find the time to get it all done? Often when this occurs, we may mentally shut down and accomplish nothing.

To counter the deficits listed above, you must identify, then develop the opposite, positive traits necessary for success. It’s important to understand the “why” of each attribute because only then can you fully tap into the power they offer to help you accomplish your goals.

Here are the four traits to counter the above traits with:

1. Purpose

Purpose gives voice to why you are alive. It tells you and others what you are working toward and why. Living out your purpose is the single greatest weapon against apathy. Knowing your purpose gives you a standard with which you can measure your progress. It motivates you to think, act and ultimately, to succeed.

2. Action

Action is the opposite of procrastination. When your effort is focused on achieving an objective, action propels you forward. Breaking a large project down into small, manageable steps, you’ll gain the needed traction to successfully reach your goal!

3. Courage

Courage is built by first facing, then walking through your fears. Courage gives you strength to do what you think is impossible. Developing a relationship with a mentor, someone willing to tell you the truth about what they see, is crucial to success in this area. With help, you can first identify, then make the adjustments necessary to identify and release the fear blocking you.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston S. Churchill

4. Focus

Focus is the final attribute. What you give your attention to is the single most important factor influencing your success. You become what you focus on. When you focus on your purpose, take the necessary actions and develop the courage to bust through, you win!

This is not an all-inclusive list, it’s simply a starting point. As you tackle and overcome your grosser defects, the subtler ones will begin to surface. Slowly, with help from your trusted mentor, you will work and grow through these challenges.  

As you become stronger, you’ll be able to withstand additional demands. You meet them head-on with the new skill set you’ll develop as you let your old ones go. You will be more effective, positive and energetic along with ready to take any action necessary. You are a winner!

Which one of the character traits above do you need to focus on most in order to achieve success? Let us know in the comments below!

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6 Important Decisions to Make to Have a Successful Career

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Would you rather paint your bedroom blue or beige? What is your usual coffee go-to order: a mocha or a macchiato? Should you take the bus or the train to work today? Decisions are everywhere. They are the ones behind our choices and the ones behind all consequences that we face for those choices.

Life is riddled with decisions at every intersection, and some say that those who are the best decision-makers can actually make the most of their time on this planet. Sure, inspirational and spiritual speakers have a lot to say when it comes to the matters of fate, luck or destiny, but only the successful know that a man is truly capable of shaping their own as per their choices.

From choosing on whom to delegate that difficult task to knowing when to bring up a tricky topic during a meeting with shareholders, decisions have the potential to shape your careers as well. If you have been wondering about the ways that you can improve your career, you can consider bringing in some smart decisions in your life right now.

What are the decisions that can help you have a successful career? Since decisions play such a huge role in shaping our lives and careers, you may wish to pick up a few that help you scale higher in your career as well.

Here are 6 of the most important decisions to bring into your life today so that you can take your career to newer heights:

1. Put your goals on paper

Sure, it’s great to have goals for your career, but simply letting them wander about in your mind is not going to help you achieve them, you know. That is why you need to have a list of goals that you have set for yourself – on paper.

Maintain a journal (virtual or offline, whichever works for you) that enlists your career objectives and goals according to short-term and long-term ones. For example, you can put upskilling in short-term goals and moving to a higher managerial position by the end of three years as a long-term goal.

Establish parity in the short-term and long-term goals so that you can synthesise them when the time comes. Jotting down the objectives will help you have a clear idea of where you stand and the way that you should go to bring about the positive changes in your career.

2. Bring in a daily dose of positivity

Let’s face it, all of us have encountered setbacks in our professional lives. The most important lesson to take from those setbacks is to never become pessimistic about what you can achieve. Positivity has helped many to soar the skies when it comes to their careers, and with a conscious decision to eliminate all sorts of negative thoughts from your mind can help you in doing the same too.

You will find a bunch of success stories that all start and end with how important it is to persevere in the face of adversities and letting your positive aura shine through in dark times. One of the smartest things that you can thus do for your career is to decide to chuck all negativity (as well as toxic acquaintances) that make you doubt your abilities and pull you down.

“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney

3. Hone your writing skills

No matter which industry you belong to, an impressive writing style in this fast-paced age of digital communication truly has the power to take you places when it comes to becoming more successful in your career.

The blessing that is the web has brought on a range of online tools and resources that you can put to good use for improving your writing skills. If you need to review your official documents and emails, then try online tools to edit and proofread your documents efficiently. You can also use online tools and tutorials to pick up tricks that help you sharpen your writing and make it devoid of common mistakes we all prone to making.

4. Upskill yourself proactively

Whether it is learning to code or taking up creative writing classes, you should decide to upskill proactively throughout your career. Upskilling has benefited more than one, and when the time comes for a job switch to move on to better prospects, you can always leverage the additional skills picked up earlier. As we move towards a faster and more digitised work sphere, it is best to attune oneself to the latest trends and in-demand skills of your industry and beyond to make sure that you are prepared when it is time to take the plunge.

5. Reflect on each day

When you are at work, the days seem to go by in a dizzying blur, leaving you breathless from the sheer pressure of work and tasks that you have to manage throughout the day. Deciding to spare time for yourself despite your busy schedule ensures both personal and professional growth, as leading psychologists opine.

Treat each day as a lesson, and you will end up with a long list of things that you learnt from each of them as they went by. An excellent way to do this is to keep a journal, but if you do not feel up to writing at the end of the busy day, you can always unwind while listening to your favourite music and reflect on the day that was.

6. Pick up a healthy lifestyle

Lastly, it is important to decide to be healthy and fit for only by that will you be at your productive peak to help you achieve all that you want to in your professional sphere. Devote some time to exercise every day and have a healthy diet.

You are sure to find many benefits of having a healthy lifestyle when you rise and shine to go to work with renewed vigour every day that helps you create innovative designs or brainstorm for killer marketing tactics. You never know which hidden potential of yours gets unlocked by facing work with a positive and beaming attitude every day, so why not take a leap of faith?

“Strength and growth come only through continuous effort and struggle.” – Napoleon Hill

Staying ahead of the competition, working overtime, managing piles of emails and getting stuck in the daily conundrums of work may sometimes leave you wondering as to where it is that you are headed when it comes to your career. Cruise through your career like a pro as these six decisions present a world of benefits for your personal and professional growth.

What decisions have you made that have helped you grow professionally? Comment below!

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Success Advice

4 of the World’s Greatest Thinkers Share Their Secrets to Living the Good Life

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worlds greatest thinkers

It takes a lot of effort, dedication, and open-mindedness to lead a good life of excellent health, wealth, love and happiness. As a personal trainer, and a human being, part of my life revolves around understanding how the human mind works and how to help myself, and the people around me, make decisions that put their lives on the right track.

We only live once thus we have to make the best out of our journey. One of the greatest ways to learn how to live is by learning from those who have lead the good life themselves.

Here are four of the greatest thinkers secrets to live a good life:

1. Jordan Peterson: Treat yourself like someone you’re responsible for helping

Ever heard of the term, ‘Treat yourself like you treat your best friend?” As corny as it sounds, this tip holds water. You need to be kind to yourself, and you must be compassionate. In fact, studies suggest that self-compassion is more critical to your well being than self-esteem.

If this is true, why is it hard for many people to make friends with themselves? The answer, according to Jordan Peterson, lies in the fact that you`ve been around your imperfect self for so long that all you can see is a flawed human being.

A person, still according to Peterson, will deride his whole existence just because, in his eyes, he’s the ugly, ashamed, frightened, worthless, inadequate, insignificant, resentful, defensive descendant of Adam. Peterson suggests you will gain inner peace when you see yourself through the eyes of a loving coach trying to lead their imperfect mentee to the best possible results.

2. Leonardo da Vinci: Understand how your mind works

Michael J. Gelb, the author of How to Think Like Leonardo da Vinci: Seven Steps to Genius Every day, believes Dimostrazione – the Italian translation of demonstration – is one of Da Vinci`s seven principles to his unmatched intelligence. The Italian sculpture, inventor, musician, geologist, and mathematician had a special knack for examining how things work, including his mind, and he made sure to document his musings on paper so he could understand himself better. Before he died, Da Vinci left one of his trustees a 10,000-paper journal full of notes, questions, designs and even jokes and fables.

To reap the benefits of dimonstrazione, you need to regularly detach yourself from the digital world for a few minutes of ruminating and journaling. Question your thoughts, beliefs, and why you/people do things in specific ways. Doing this will spark your creativity and help you solve deeply-rooted problems much easier.

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci

3. Richard Dawkins: Avoid the trial/error trap

Some may think making lots of mistakes is the best way to learn how to do something. According to Richard Dawkins, making so many mistakes is a waste of time and can sometimes be fatal. In his opinion, most of what you learn should come from “simulation.” He believes one should study the best and worst types of people, emulate their good and avoid their bad.

Most of the time, all you need is to follow someone else`s wheel instead of trying to invent your own – at least until you`re strong enough to lead your way. Additional tip: Get coaching or a mentor who`s 20 years older than you. A good one will save you lots of time, effort and money.

4. Carl Sagan: The universe is not required to be in harmony with ambition

Be flexible and formless, then adapt to the universe instead of trying to bend it to your will – which may not happen. To Carl Sagan, a man should understand that life won’t always give him what he wants, but he must use what life gives him for his better good. If life throws you a  tomato, make a soup of it. Many successful people spent decent parts of their lives drifting between careers only to realize later that they wouldn’t have made it without those career wanderings.

You must also understand that the purpose of a goal isn’t to hit the target but to evolve into the type of person who can achieve his goals. You won’t always win if you swing for the fences with every shot, but your track record will be far better than someone who plays it safe not because of your extraordinary genes but because the type of goal you chose for yourself forced you to step out of your shell and grow.

“Imagination will often carry us to worlds that never were. But without it we go nowhere.” – Carl Sagan

Take great care of your mind. Read good books, understand your cognitive biases and take courses in lateral thinking and problem solving. Your mind is your most important asset and it’s a great shame if you fail to use it well.

What is your secret to living the good life? Let us know your secrets in the comments below!

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One Question You Must Answer to Ensure Personal Success

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personal success
Image Credit: Twenty20.com

I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome. (more…)

Biagio Sciacca, known to his friends as Bill, was a lifelong resident of Pittston, PA. He is the owner of Intelligent Motivation, Inc. a global consulting and training firm specializing in management and leadership training as well as psychological assessment for hiring and staff development. He is the author of several books relating to goal setting, and his third book, Provocative Leadership, is publishing soon. Now residing in Tamarindo, Costa Rica, he divides his time between his international coaching and training clients, writing his next book and wandering aimlessly on the beach. Feel free to contact Bill at bill@intelligentmotivationinc.com or schedule a call with him by going to www.intelligentmotivationinc.com and clicking on the “set up a call” tab.

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7 Comments

7 Comments

  1. DoCrazyStuff

    Aug 14, 2016 at 9:55 am

    I like this one the most:

    “In the world of entrepreneurship, success depends greatly on your ability to stand out from the crowd.”

  2. Evan

    Mar 21, 2016 at 10:42 am

    Jeff,

    What’s up man? Thanks a lot for this article, it’s got a great and unique style to it!

    I like the aspects of incorporating your why into your brand and your movement, because I truly believe that’s what keeps you going. One time I started two businesses at once and the why was very weak: money. I had to shut them both down and continue to search for what I was excited and passionate a bout and I found it.

    Now my why is bigger than ever, my audience is expanding, my blog is ranking and I’m connecting with the other successful individuals in my niche!

    Thanks for this valuable piece.

    – Evan

  3. carlosAGUDELO

    Jan 19, 2016 at 4:02 pm

    Great read with advice Jeff. At the end of our lives, what we recall as memories are emotions that tie into locations, those special places where we experienced certain types of feelings-be it at home or abroad.

    Thats where the right type of branding with the right creatives and amount of investment can truly make a mark. Branding has to merge with human emotion in order to retain its life-or else you will just be a brand of the past.

    The perfect sample of that is Walt Disney…most possibly the best branding on a worldwide level.

    Invest in branding.

  4. Charlene Rhinehart

    Jan 14, 2016 at 5:46 am

    Great entrepreneurship article! I plan to bring my why to the forefront of my business and add it to my blog and conversations. When people can connect with your brand emotionally, they will be loyal. Great advice!

    • Jeff Charles

      Jan 18, 2016 at 2:32 am

      Hello Charlene,

      Thanks so much for your comment! I’m glad that you’re going to incorporate your “why” more into your business. It’s SO important! You’re absolutely right, creating loyalty means developing an brand that your audience can connect to emotionally.

      Thanks again!

  5. stephen osoko

    Jan 8, 2016 at 10:36 pm

    Awesome post Jeff!
    I learned a lot from this.

    • Jeff Charles

      Jan 18, 2016 at 2:31 am

      Hello Stephen,

      Thanks for the comment. I’m so glad you liked the post!

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

One Question You Must Answer to Ensure Personal Success

Published

on

personal success
Image Credit: Twenty20.com

I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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4 Character Traits Blocking Success From Entering Your Life

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Some days you wake up full of energy and ready to face the day. The challenges you gave yourself the day before seems almost too easy. However, there are also other days where you find yourself without the desire and energy to move forward. Operating from this mindset, you lose productive time, counted first in minutes, then hours. Sometimes your loss of productivity can be measured in days, weeks and months of missed opportunities.   

Since you will not wake up every day bursting with excitement, you must find a way to summon the energy necessary to pound out another story for a publication, work on your social media content plan and write new copy for your website.

To understand why you are unable to take the actions required for success, you must first identify what blocks you. You can’t overcome challenges you aren’t aware of, and this is the juncture separating those who succeed from those who don’t.

Here are the four main character defects that block success:

1. Apathy

Apathy is exhibited as a lack of concern. It shows up when you are tired or stretched too thin. Many entrepreneurs work one or more jobs while attempting to launch a business, whether online or brick and mortar. When progress can’t be seen, it is easy to stop caring and give up.

2. Procrastination

Procrastination can occur when you get up ready to give all you’ve got to your endeavor, but first you check out an episode of your favorite Netflix show while you have coffee. After eight hours of binge-watching, your productive mindset is gone which leaves you demoralized. This in turn brings you back to apathy, triggers fear and causes more procrastinating.

3. Fear

Fear is a corrosive emotion everyone struggles with, and if you are not careful, it will absolutely stop you in your tracks. Fear will say you cannot obtain your dreams. The most successful entrepreneurs and business leaders grapple with anxiety, worry and apprehension, yet you rarely see them paralyzed by their fearfulness. Like them, you can’t defeat your fear unless you identify it. With an insightful mentor, you can easily determine what you are afraid of. Once it is recognized, you’ll find the strength to walk through it.   

“Curiosity will conquer fear even more than bravery will.” – James Stephens

4. Overwhelm

Overwhelm occurs when you commit to more than you are capable of doing. Balance and giving the appropriate amount of time to all aspects of life is a tremendous challenge. Have you found yourself overwhelmed when a friend asks a favor of you while you are trying to meet a deadline at work and maintain focus on your entrepreneurial side project? Do you worry how you’ll ever find the time to get it all done? Often when this occurs, we may mentally shut down and accomplish nothing.

To counter the deficits listed above, you must identify, then develop the opposite, positive traits necessary for success. It’s important to understand the “why” of each attribute because only then can you fully tap into the power they offer to help you accomplish your goals.

Here are the four traits to counter the above traits with:

1. Purpose

Purpose gives voice to why you are alive. It tells you and others what you are working toward and why. Living out your purpose is the single greatest weapon against apathy. Knowing your purpose gives you a standard with which you can measure your progress. It motivates you to think, act and ultimately, to succeed.

2. Action

Action is the opposite of procrastination. When your effort is focused on achieving an objective, action propels you forward. Breaking a large project down into small, manageable steps, you’ll gain the needed traction to successfully reach your goal!

3. Courage

Courage is built by first facing, then walking through your fears. Courage gives you strength to do what you think is impossible. Developing a relationship with a mentor, someone willing to tell you the truth about what they see, is crucial to success in this area. With help, you can first identify, then make the adjustments necessary to identify and release the fear blocking you.

“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston S. Churchill

4. Focus

Focus is the final attribute. What you give your attention to is the single most important factor influencing your success. You become what you focus on. When you focus on your purpose, take the necessary actions and develop the courage to bust through, you win!

This is not an all-inclusive list, it’s simply a starting point. As you tackle and overcome your grosser defects, the subtler ones will begin to surface. Slowly, with help from your trusted mentor, you will work and grow through these challenges.  

As you become stronger, you’ll be able to withstand additional demands. You meet them head-on with the new skill set you’ll develop as you let your old ones go. You will be more effective, positive and energetic along with ready to take any action necessary. You are a winner!

Which one of the character traits above do you need to focus on most in order to achieve success? Let us know in the comments below!

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6 Important Decisions to Make to Have a Successful Career

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Would you rather paint your bedroom blue or beige? What is your usual coffee go-to order: a mocha or a macchiato? Should you take the bus or the train to work today? Decisions are everywhere. They are the ones behind our choices and the ones behind all consequences that we face for those choices.

Life is riddled with decisions at every intersection, and some say that those who are the best decision-makers can actually make the most of their time on this planet. Sure, inspirational and spiritual speakers have a lot to say when it comes to the matters of fate, luck or destiny, but only the successful know that a man is truly capable of shaping their own as per their choices.

From choosing on whom to delegate that difficult task to knowing when to bring up a tricky topic during a meeting with shareholders, decisions have the potential to shape your careers as well. If you have been wondering about the ways that you can improve your career, you can consider bringing in some smart decisions in your life right now.

What are the decisions that can help you have a successful career? Since decisions play such a huge role in shaping our lives and careers, you may wish to pick up a few that help you scale higher in your career as well.

Here are 6 of the most important decisions to bring into your life today so that you can take your career to newer heights:

1. Put your goals on paper

Sure, it’s great to have goals for your career, but simply letting them wander about in your mind is not going to help you achieve them, you know. That is why you need to have a list of goals that you have set for yourself – on paper.

Maintain a journal (virtual or offline, whichever works for you) that enlists your career objectives and goals according to short-term and long-term ones. For example, you can put upskilling in short-term goals and moving to a higher managerial position by the end of three years as a long-term goal.

Establish parity in the short-term and long-term goals so that you can synthesise them when the time comes. Jotting down the objectives will help you have a clear idea of where you stand and the way that you should go to bring about the positive changes in your career.

2. Bring in a daily dose of positivity

Let’s face it, all of us have encountered setbacks in our professional lives. The most important lesson to take from those setbacks is to never become pessimistic about what you can achieve. Positivity has helped many to soar the skies when it comes to their careers, and with a conscious decision to eliminate all sorts of negative thoughts from your mind can help you in doing the same too.

You will find a bunch of success stories that all start and end with how important it is to persevere in the face of adversities and letting your positive aura shine through in dark times. One of the smartest things that you can thus do for your career is to decide to chuck all negativity (as well as toxic acquaintances) that make you doubt your abilities and pull you down.

“Growth is never by mere chance; it is the result of forces working together.” – James Cash Penney

3. Hone your writing skills

No matter which industry you belong to, an impressive writing style in this fast-paced age of digital communication truly has the power to take you places when it comes to becoming more successful in your career.

The blessing that is the web has brought on a range of online tools and resources that you can put to good use for improving your writing skills. If you need to review your official documents and emails, then try online tools to edit and proofread your documents efficiently. You can also use online tools and tutorials to pick up tricks that help you sharpen your writing and make it devoid of common mistakes we all prone to making.

4. Upskill yourself proactively

Whether it is learning to code or taking up creative writing classes, you should decide to upskill proactively throughout your career. Upskilling has benefited more than one, and when the time comes for a job switch to move on to better prospects, you can always leverage the additional skills picked up earlier. As we move towards a faster and more digitised work sphere, it is best to attune oneself to the latest trends and in-demand skills of your industry and beyond to make sure that you are prepared when it is time to take the plunge.

5. Reflect on each day

When you are at work, the days seem to go by in a dizzying blur, leaving you breathless from the sheer pressure of work and tasks that you have to manage throughout the day. Deciding to spare time for yourself despite your busy schedule ensures both personal and professional growth, as leading psychologists opine.

Treat each day as a lesson, and you will end up with a long list of things that you learnt from each of them as they went by. An excellent way to do this is to keep a journal, but if you do not feel up to writing at the end of the busy day, you can always unwind while listening to your favourite music and reflect on the day that was.

6. Pick up a healthy lifestyle

Lastly, it is important to decide to be healthy and fit for only by that will you be at your productive peak to help you achieve all that you want to in your professional sphere. Devote some time to exercise every day and have a healthy diet.

You are sure to find many benefits of having a healthy lifestyle when you rise and shine to go to work with renewed vigour every day that helps you create innovative designs or brainstorm for killer marketing tactics. You never know which hidden potential of yours gets unlocked by facing work with a positive and beaming attitude every day, so why not take a leap of faith?

“Strength and growth come only through continuous effort and struggle.” – Napoleon Hill

Staying ahead of the competition, working overtime, managing piles of emails and getting stuck in the daily conundrums of work may sometimes leave you wondering as to where it is that you are headed when it comes to your career. Cruise through your career like a pro as these six decisions present a world of benefits for your personal and professional growth.

What decisions have you made that have helped you grow professionally? Comment below!

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4 of the World’s Greatest Thinkers Share Their Secrets to Living the Good Life

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It takes a lot of effort, dedication, and open-mindedness to lead a good life of excellent health, wealth, love and happiness. As a personal trainer, and a human being, part of my life revolves around understanding how the human mind works and how to help myself, and the people around me, make decisions that put their lives on the right track.

We only live once thus we have to make the best out of our journey. One of the greatest ways to learn how to live is by learning from those who have lead the good life themselves.

Here are four of the greatest thinkers secrets to live a good life:

1. Jordan Peterson: Treat yourself like someone you’re responsible for helping

Ever heard of the term, ‘Treat yourself like you treat your best friend?” As corny as it sounds, this tip holds water. You need to be kind to yourself, and you must be compassionate. In fact, studies suggest that self-compassion is more critical to your well being than self-esteem.

If this is true, why is it hard for many people to make friends with themselves? The answer, according to Jordan Peterson, lies in the fact that you`ve been around your imperfect self for so long that all you can see is a flawed human being.

A person, still according to Peterson, will deride his whole existence just because, in his eyes, he’s the ugly, ashamed, frightened, worthless, inadequate, insignificant, resentful, defensive descendant of Adam. Peterson suggests you will gain inner peace when you see yourself through the eyes of a loving coach trying to lead their imperfect mentee to the best possible results.

2. Leonardo da Vinci: Understand how your mind works

Michael J. Gelb, the author of How to Think Like Leonardo da Vinci: Seven Steps to Genius Every day, believes Dimostrazione – the Italian translation of demonstration – is one of Da Vinci`s seven principles to his unmatched intelligence. The Italian sculpture, inventor, musician, geologist, and mathematician had a special knack for examining how things work, including his mind, and he made sure to document his musings on paper so he could understand himself better. Before he died, Da Vinci left one of his trustees a 10,000-paper journal full of notes, questions, designs and even jokes and fables.

To reap the benefits of dimonstrazione, you need to regularly detach yourself from the digital world for a few minutes of ruminating and journaling. Question your thoughts, beliefs, and why you/people do things in specific ways. Doing this will spark your creativity and help you solve deeply-rooted problems much easier.

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci

3. Richard Dawkins: Avoid the trial/error trap

Some may think making lots of mistakes is the best way to learn how to do something. According to Richard Dawkins, making so many mistakes is a waste of time and can sometimes be fatal. In his opinion, most of what you learn should come from “simulation.” He believes one should study the best and worst types of people, emulate their good and avoid their bad.

Most of the time, all you need is to follow someone else`s wheel instead of trying to invent your own – at least until you`re strong enough to lead your way. Additional tip: Get coaching or a mentor who`s 20 years older than you. A good one will save you lots of time, effort and money.

4. Carl Sagan: The universe is not required to be in harmony with ambition

Be flexible and formless, then adapt to the universe instead of trying to bend it to your will – which may not happen. To Carl Sagan, a man should understand that life won’t always give him what he wants, but he must use what life gives him for his better good. If life throws you a  tomato, make a soup of it. Many successful people spent decent parts of their lives drifting between careers only to realize later that they wouldn’t have made it without those career wanderings.

You must also understand that the purpose of a goal isn’t to hit the target but to evolve into the type of person who can achieve his goals. You won’t always win if you swing for the fences with every shot, but your track record will be far better than someone who plays it safe not because of your extraordinary genes but because the type of goal you chose for yourself forced you to step out of your shell and grow.

“Imagination will often carry us to worlds that never were. But without it we go nowhere.” – Carl Sagan

Take great care of your mind. Read good books, understand your cognitive biases and take courses in lateral thinking and problem solving. Your mind is your most important asset and it’s a great shame if you fail to use it well.

What is your secret to living the good life? Let us know your secrets in the comments below!

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