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Little Known Way to Boost Your Client Attraction Results



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If you are struggling to prove that you are that expert your leads and prospects are ought to hire, if you are getting hesitation and confusion on your sales calls – perhaps I can show you another way to become magnetic to the right people in your audience.

In over two decades working with business owners from all walks of life, there is one main obstacle I can pinpoint when it comes to client attraction – where everyone who struggled to grow their business and attract more clients had one thing in common. 

They were trying to follow marketing strategies that were not aligned with WHO they were as people, so there was no human energy in their marketing materials. It simply felt off – and their audiences could sense it. 

People Work With People 

People trust personal brands more than they do generic brands. 

I always believed it, but I also wondered, “Why is that?” mainly when I lived in the countryside of Ireland, where people are not as open to using technology as in some other parts of the world. Why would Mary rather drive to Joe’s shop than order something online? 

The answer was clear. May shopped at Joe’s because she liked him, she trusted him, enjoyed the “vibes,” the little chit-chat she could have when visiting his store, that warm fuzzy feeling that he would look after her. 

And at the same time, she would never go shopping at Pat’s, who she thought was a very “difficult” man to deal with.

In other words, we interact with each other’s vibes that invisible energy more than we tend to give it credit. And in our marketing, our vibes play an even more critical role. If we are doing something we do not feel energetically lit up by (and most business owners I know hate anything to do with marketing) – the audience senses that “void” and simply does not respond to the offers.

After a long search through personality assessments and archetype research, I finally discovered an unusual but highly accurate tool. This discovery enabled me to help my clients magnetize their client attraction by mapping out their energetic potential. And it helps define the type of content that is so perfectly aligned with who they are that it feels easy for them to create and enjoyable to publish for the world to see.

That feeling of ease, inner security, joy, and, as a result, boosted confidence and the conviction with which they make their offers completely change the “vibe” of their marketing and, in turn, attracts a flow of great clients who immediately energetically respond in a very positive way.

My compass for achieving that is founded in a recently devised self-discovery and personal development system called Human Design. Some refer to this system as being given a “user manual” for your life. And it is perfect for aligning your business and marketing strategies with how you are designed to operate in the first place.

Your Business Energetics

Here is a little example of how learning about your Human Design Type, Authority (how you are designed to make decisions), and Profile help create a perfectly aligned marketing strategy. (you can get a free Human Design Chart Generated here.)

I am a Splenic Projector 1/3. A Projector is my Type. (There are also Generators, Manifestors, Reflectors & Manifesting Generators). In terms of my energetics, it describes a particular “shape” of my aura and the way I interact with people. 

Projector’s aura is focused on the other person, one at a time. It is very penetrative. In other words, Projectors are gifted with seeing deep into the other, and they naturally make excellent guides, managers, organizers as they can see what needs to be aligned for achieving more efficiency and creating systems for doing whatever they see better. 

The strategy for a Projector with such a laser-focused aura is to wait for an invitation before giving guidance. If a projector tries advising someone energetically “closed” (who has not “invited” them), it often meets pushbacks and resistance. 

A marketing strategy for a Projector would be to focus on building their positioning as an authority expert in their niche and attract those who are open to concepts and ideas that that Projector is so passionate about. 

Being seen and “recognized” both energetically and simply as an authority on the subject attracts very aligned kind of people. Clients often come to me already presold, so when I discuss enrolling them, the conversation is never about overcoming objections or persuading them I am the next best thing since sliced bread. My visibility does all the heavy lifting, so I can choose from the opportunities and invitations that it brings to ensure I engage in the most aligned ones. 

This has been a winning realization for my own business, and it transformed the way I attract clients and the flow of new leads and new opportunities coming to me. 

I tried to follow more traditional marketing strategies with cold outreach and structured sales calls – it felt utterly humiliating. I was forced into “proving my worth.” 

I am not meant to operate by initiating action, and I am designed to be invited into interaction. Projectors do not see themselves and their worth the same way they see others, so this was always a very traumatic scenario for me.

Needless to say, it had low conversions too. 

And yet, for some of my clients who were Manifestors by Type, cold outreach was perfect because their aura and Human Design are all about igniting the “fire,” starting projects, and initiating others into action. 

For them messaging their connections on Facebook with invitations to join their groups and check out their offers worked seamlessly. 

For me, it just created tension and even being blocked by annoyed recipients!

So the same activity performed by people with two completely different energetics evoked an opposite response, which is why traditional marketing strategies do not work for everyone. In fact, they do not work for most people, only those who have the same energetic type as those who created these strategies and succeeded in implementing them in the first place. 

To my deeply logical mind, this makes perfect sense. I have been experimenting with my design in my own business and helping my clients who have different types of auras to find what works for them and find freedom from the pressure to say yes to offers and strategies that only get them more stuck. And it works every time.

Your Brand Magnetism

Another area of Human Design  I am pretty obsessed with is Profiles. The insight into how we can become magnetic to the right people in our audiences is so powerful. I even developed my Marketing Archetypes based on the Human design profile lines to help create a specific type of content that feels truly enjoyable to create. My profile is 1/3 – it is the most introverted, self-absorbed type of energy that is all about getting deep to the core foundation of the topic and then testing it and finding the path through personal experiences to share one’s findings with others. 

This is how people with 1/3 profile serve the community, through sharing their unique personal perspectives and letting others feel safe in trying new unknown things and learning from mistakes. We are afraid to embrace this in fear of being labeled selfish or self-centered. 

Yet this is not a disadvantage because focusing on self and then sharing what that self sees is how we serve humanity. A very empowering perspective that has changed my life. 

The way it shows up in my marketing it allowing me to focus on sharing personal insights in long-form posts on Facebook, my blog, masterclasses I create, publications I write for, and talks I give. It permitted me not to focus on growing a large community inside a free Facebook group- a typical traditional strategy widely advised by social media marketing gurus. 

Having spent four years growing the group, I always felt that it was not an enjoyable activity for me to do. I somehow even felt more joy sharing my thoughts in a post on my personal profile than specifically creating a value post around the same thoughts for my group. Do you know that feeling if you do not like being the center of attention and are given a task to organize and host an event? You may do a decent enough job at it, but you will feel dead inside all the way through. 

Interestingly, over four years and a couple of thousand total members, I never ever had a client enrolling with me through being “nurtured” in my free group. Most active members were already my clients and had their own exclusive Facebook group, which made me a little annoyed because they were engaging “in the wrong place.” When finally I relieved myself from a need for building a community as it is not where my energy becomes irresistibly magnetic, I felt so satisfied, free, and unstuck. I realized that just because I had this extra task to “post something in my group,” it was toxic for my creativity to write, interview amazing people for my podcasts, share my insights in talks and articles like this. And I did so much less of what brought clients into my business – all those above mentioned activities where I can be sharing what I was so deeply intrigued and excited by, without pressure to hang out, network, and socialize with other people. 

By saying that, I am perfectly happy when I interact with people, I need the visibility to be seen and recognized and feel successful, this is also in my design, but I can achieve all that by being who I am, not who those gurus tell me I need to be to attract clients. 

All one needs to be is to be themselves, to show up as who they are authentically, and everything else, client attraction, business growth, opportunities, and invitations start aligning and appearing as if out of nowhere. 

Human Design is a new concept, it is under 40 years old, but it combines the ancient wisdom of many deep spiritual and practical modalities. What I find fascinating is that, unlike traditional personality assessments, the results do not depend on a bunch of questions that one may not answer while in a fully empowered and authentic state of mind. Hence, the results may not reflect the potential and often have some vagueness in practical application to one’s business strategies. Human Design may be called a pseudo-science by some. Still, I am yet to find anyone who discovered this system, leaned into it, and embraced some of their “user manual” suggestions and had not felt like they were handed permission to be themselves in their business or their lives.

If you need help in realigning your marketing strategies, look me up, but for now, I would love for you to think about all those things that did not work or did not feel right that caused you frustration and burnout. Would you like to never feel that way again in your business? I know I do.

Juliette is an online visibility strategist, specializing in marketing and business coaching for life, wellness, and business coaches and experts. She is internationally known for her direct, non-traditional methods where the main focus is on using Human Design for positioning yourself as an authority in your niche, making correct for your design choices and decisions in your business, and attracting perfectly aligned clients. Featured in Forbes, she is a contributor to Entrepreneur amongst multiple other prominent publications and the host of Show Up! Stand Out! online visibility show as well as Visibility By Design podcast. She's mentored thousands of coaches and experts, helping them to breathe life back into their marketing, reach and make huge breakthroughs in their businesses, profits, and even their lives. Juliette is a passionate speaker, writer, and thought-leader. You can follow Juliette on Facebook or visit

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Success Advice

Mastering Self-Management for Success: Lessons From Peter F. Drucker

With careers no longer following a straight, predictable path, self-awareness and adaptability are essential for success.



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How Your Beliefs Can Supercharge or Sabotage Your Success

Your life is dictated by beliefs and biases that drive your thinking, behaviors, and decisions



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Success Advice

How to Break the Cycles of Mediocrity and Manifest Your Greatness

There is no greatness without becoming and there is no becoming with authenticity



Image Credit: Midjourney

In just a few weeks, we will be wrapping up 2023. Can you believe it? This year has been absolutely incredible for me.

I have seen amazing doors opened, new relationships formed and I am seeing dreams realized in my life. While this seems like the hallmarks of a great year, this has also been the most challenging year of my life. With all of the change happening in my life, I have been forced out of my comfort zone and challenged to grow in every area of my life.

I can truly say that I have made the most of my moments this year and I have used everything as a catalyst for maximizing my greatest potential.

As a revolutionary leader, I have the pleasure of consulting and advising leaders around the world to fulfill purpose, realize their greatest potential and make an impact.

I want to share some insights with you that will help you to break cycles of mediocrity and manifest your greatness

Everything legal must come through the matrix

I am sure that some of you are wondering why I am using the term matrix. However, what you have to understand is that I am trying to make a highly complex spiritual principle practical to understand.

Regardless of your spiritual beliefs, every life has an origin and I believe that origin is divine and begins with eternity. You are birthed from eternity and into time to fulfill a unique purpose and assignment in your lifetime and generation.

The matrix is simply the portal or vehicle that brings something out of the invisible realm and into tangible form. The problem with much of the teaching today is that it excludes the matrix. We are told to believe that success is instantaneous and overnight.

Nobody talks about how a dream progresses through stages beginning with visualization and ultimately culminating in manifestation. Without a matrix or portal then everything that you attempt to birth and build will be illegal.

The matrix not only makes you legal but it gives you the authority and power to function as the greatest expression of who you were created to be. 

Every matrix has an incubation process

While many people admire and respect me today, I remember a time when nobody knew who I was or the significance of my message. How did I get to where I am today? I got here through an incubation process.

In other words, everything that has been destined for your life is incubating and awaiting a set time of manifestation. The problem is that most people live their entire lives idle and never initiate the incubation process.

What do I meany by that? Most people are living reckless and very few people are living intentionally. I am amazed at the number of people I have conversations with that have no vision, goals or strategies for their lives. They show great promise and they have undeniable potential.

However, without development they will die with their dreams still in them.

Everything that has been destined for your life must be incubated and converted to become realities born to time. 

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint and begin to build.” – Robert Collier

You must give expression to that which is not yet born to time

When you think about a matrix or a prophetic incubation process, you have to understand that potential is often unrealized and untapped. In other words, your potential is in raw form and your potential cannot serve you as long as it is untapped.

The thing that makes me valuable is that I have the ability to convert potential into power. I have done it in my own life and I have empowered leaders around the world to do the same. How do you convert potential into power?

First, it is important to note that you have to perceive potential. If you cannot perceive your potential then you can never cultivate your potential. In addition, you must take the time to cultivate your potential. We often get excited about our capabilities; however, we never expand our capacity in order to realize our greatest potential.

In other words, the strength of your potential is only discovered through your willingness to stretch. The more we are challenged the more we are empowered to expand our capacity for greatness. Most of all, you must begin to express your potential. The expression of potential is different for every person.

For example, the expression of my potential is best demonstrated through the thoughts, ideas, products, services, books, etc.

For another person the expression of potential may look like a screenplay, artwork, sports, scientific discoveries, medical breakthroughs, etc.

Regardless of the form of expression, I know that you will live empty and unfulfilled until you make the decision to express your potential. The expression of your potential gives voice to your dreams, life to your vision, significance to your moments and activates your true power.

You must manifest your greatness

As a revolutionary thinker and leader, my work has impacted people around the world. I am grateful that my life is a source of empowerment to so many people. However, before anyone could ever benefit from my life, I had to make a non-negotiable decision to become who I was born to be.

I wish I could tell you that this journey is easy and that you will get there overnight. However, in a world that celebrates us for doing we are often criticized for being. As a result, I wasted a lot of time trying to be who other people wanted me to be instead of being who I was born to be.

There is no greatness without becoming and there is no becoming with authenticity. It is through our bravery to be vulnerable that we ultimately manifest our greatness. We do not bless the world by being a duplicate. We bless the world when we honor our difference. When you honor your difference you honor your potential.

Ultimately, your difference is how you manifest your greatness.

When you present anything but your authentic self to the world, you are playing small and you are robbing the world of your significance. Manifesting your greatness requires you to master your gifts.

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