Success Advice
Little Known Way to Boost Your Client Attraction Results
If you are struggling to prove that you are that expert your leads and prospects are ought to hire, if you are getting hesitation and confusion on your sales calls – perhaps I can show you another way to become magnetic to the right people in your audience.
In over two decades working with business owners from all walks of life, there is one main obstacle I can pinpoint when it comes to client attraction – where everyone who struggled to grow their business and attract more clients had one thing in common.
They were trying to follow marketing strategies that were not aligned with WHO they were as people, so there was no human energy in their marketing materials. It simply felt off – and their audiences could sense it.
People Work With People
People trust personal brands more than they do generic brands.
I always believed it, but I also wondered, “Why is that?” mainly when I lived in the countryside of Ireland, where people are not as open to using technology as in some other parts of the world. Why would Mary rather drive to Joe’s shop than order something online?
The answer was clear. May shopped at Joe’s because she liked him, she trusted him, enjoyed the “vibes,” the little chit-chat she could have when visiting his store, that warm fuzzy feeling that he would look after her.
And at the same time, she would never go shopping at Pat’s, who she thought was a very “difficult” man to deal with.
In other words, we interact with each other’s vibes that invisible energy more than we tend to give it credit. And in our marketing, our vibes play an even more critical role. If we are doing something we do not feel energetically lit up by (and most business owners I know hate anything to do with marketing) – the audience senses that “void” and simply does not respond to the offers.
After a long search through personality assessments and archetype research, I finally discovered an unusual but highly accurate tool. This discovery enabled me to help my clients magnetize their client attraction by mapping out their energetic potential. And it helps define the type of content that is so perfectly aligned with who they are that it feels easy for them to create and enjoyable to publish for the world to see.
That feeling of ease, inner security, joy, and, as a result, boosted confidence and the conviction with which they make their offers completely change the “vibe” of their marketing and, in turn, attracts a flow of great clients who immediately energetically respond in a very positive way.
My compass for achieving that is founded in a recently devised self-discovery and personal development system called Human Design. Some refer to this system as being given a “user manual” for your life. And it is perfect for aligning your business and marketing strategies with how you are designed to operate in the first place.
Your Business Energetics
Here is a little example of how learning about your Human Design Type, Authority (how you are designed to make decisions), and Profile help create a perfectly aligned marketing strategy. (you can get a free Human Design Chart Generated here.)
I am a Splenic Projector 1/3. A Projector is my Type. (There are also Generators, Manifestors, Reflectors & Manifesting Generators). In terms of my energetics, it describes a particular “shape” of my aura and the way I interact with people.
Projector’s aura is focused on the other person, one at a time. It is very penetrative. In other words, Projectors are gifted with seeing deep into the other, and they naturally make excellent guides, managers, organizers as they can see what needs to be aligned for achieving more efficiency and creating systems for doing whatever they see better.
The strategy for a Projector with such a laser-focused aura is to wait for an invitation before giving guidance. If a projector tries advising someone energetically “closed” (who has not “invited” them), it often meets pushbacks and resistance.
A marketing strategy for a Projector would be to focus on building their positioning as an authority expert in their niche and attract those who are open to concepts and ideas that that Projector is so passionate about.
Being seen and “recognized” both energetically and simply as an authority on the subject attracts very aligned kind of people. Clients often come to me already presold, so when I discuss enrolling them, the conversation is never about overcoming objections or persuading them I am the next best thing since sliced bread. My visibility does all the heavy lifting, so I can choose from the opportunities and invitations that it brings to ensure I engage in the most aligned ones.
This has been a winning realization for my own business, and it transformed the way I attract clients and the flow of new leads and new opportunities coming to me.
I tried to follow more traditional marketing strategies with cold outreach and structured sales calls – it felt utterly humiliating. I was forced into “proving my worth.”
I am not meant to operate by initiating action, and I am designed to be invited into interaction. Projectors do not see themselves and their worth the same way they see others, so this was always a very traumatic scenario for me.
Needless to say, it had low conversions too.
And yet, for some of my clients who were Manifestors by Type, cold outreach was perfect because their aura and Human Design are all about igniting the “fire,” starting projects, and initiating others into action.
For them messaging their connections on Facebook with invitations to join their groups and check out their offers worked seamlessly.
For me, it just created tension and even being blocked by annoyed recipients!
So the same activity performed by people with two completely different energetics evoked an opposite response, which is why traditional marketing strategies do not work for everyone. In fact, they do not work for most people, only those who have the same energetic type as those who created these strategies and succeeded in implementing them in the first place.
To my deeply logical mind, this makes perfect sense. I have been experimenting with my design in my own business and helping my clients who have different types of auras to find what works for them and find freedom from the pressure to say yes to offers and strategies that only get them more stuck. And it works every time.
Your Brand Magnetism
Another area of Human Design I am pretty obsessed with is Profiles. The insight into how we can become magnetic to the right people in our audiences is so powerful. I even developed my Marketing Archetypes based on the Human design profile lines to help create a specific type of content that feels truly enjoyable to create. My profile is 1/3 – it is the most introverted, self-absorbed type of energy that is all about getting deep to the core foundation of the topic and then testing it and finding the path through personal experiences to share one’s findings with others.
This is how people with 1/3 profile serve the community, through sharing their unique personal perspectives and letting others feel safe in trying new unknown things and learning from mistakes. We are afraid to embrace this in fear of being labeled selfish or self-centered.
Yet this is not a disadvantage because focusing on self and then sharing what that self sees is how we serve humanity. A very empowering perspective that has changed my life.
The way it shows up in my marketing it allowing me to focus on sharing personal insights in long-form posts on Facebook, my blog, masterclasses I create, publications I write for, and talks I give. It permitted me not to focus on growing a large community inside a free Facebook group- a typical traditional strategy widely advised by social media marketing gurus.
Having spent four years growing the group, I always felt that it was not an enjoyable activity for me to do. I somehow even felt more joy sharing my thoughts in a post on my personal profile than specifically creating a value post around the same thoughts for my group. Do you know that feeling if you do not like being the center of attention and are given a task to organize and host an event? You may do a decent enough job at it, but you will feel dead inside all the way through.
Interestingly, over four years and a couple of thousand total members, I never ever had a client enrolling with me through being “nurtured” in my free group. Most active members were already my clients and had their own exclusive Facebook group, which made me a little annoyed because they were engaging “in the wrong place.” When finally I relieved myself from a need for building a community as it is not where my energy becomes irresistibly magnetic, I felt so satisfied, free, and unstuck. I realized that just because I had this extra task to “post something in my group,” it was toxic for my creativity to write, interview amazing people for my podcasts, share my insights in talks and articles like this. And I did so much less of what brought clients into my business – all those above mentioned activities where I can be sharing what I was so deeply intrigued and excited by, without pressure to hang out, network, and socialize with other people.
By saying that, I am perfectly happy when I interact with people, I need the visibility to be seen and recognized and feel successful, this is also in my design, but I can achieve all that by being who I am, not who those gurus tell me I need to be to attract clients.
All one needs to be is to be themselves, to show up as who they are authentically, and everything else, client attraction, business growth, opportunities, and invitations start aligning and appearing as if out of nowhere.
Human Design is a new concept, it is under 40 years old, but it combines the ancient wisdom of many deep spiritual and practical modalities. What I find fascinating is that, unlike traditional personality assessments, the results do not depend on a bunch of questions that one may not answer while in a fully empowered and authentic state of mind. Hence, the results may not reflect the potential and often have some vagueness in practical application to one’s business strategies. Human Design may be called a pseudo-science by some. Still, I am yet to find anyone who discovered this system, leaned into it, and embraced some of their “user manual” suggestions and had not felt like they were handed permission to be themselves in their business or their lives.
If you need help in realigning your marketing strategies, look me up, but for now, I would love for you to think about all those things that did not work or did not feel right that caused you frustration and burnout. Would you like to never feel that way again in your business? I know I do.
Success Advice
The Success Trap of Waiting Until Something Feels Wrong
After enough years in medicine, you start to notice a pattern that has nothing to do with biology and everything to do with psychology. The most driven, capable people in the room are often the last ones to deal with a problem.
Not because they are careless. Usually it’s the opposite. They have built successful lives by pushing through discomfort, solving problems, and staying in motion when other people stop.
I still think about one patient from time to time, although the truth is I’ve seen versions of her story more times than I could count. She was building a company, or maybe it was her career, I don’t remember anymore, and she’d been ignoring a symptom for months. She knew it wasn’t normal. She’d caught it early, but there was always a reason to put it off. A launch, a deadline, an important meeting she couldn’t miss. In her mind, stopping even for a day felt like falling behind.
By the time she finally came in, the problem had grown into something much harder to treat than it needed to be. I never thought of her as careless, and I don’t think denial is the right word either. She was doing what had always worked for her: keep pushing, don’t get distracted by small problems, and deal with them later.
That habit that serves you so well at work doesn’t always serve you everywhere else. When it comes to your health, it can become part of the problem.
Why Ignoring Small Problems Feels Like Discipline
People who accomplish a lot usually learn early on that not every ache, inconvenience, or setback deserves their attention. If they stopped every time something felt a little off, they’d never get anything done. After a while, pushing through just becomes second nature, and that habit doesn’t stay at work. It follows them everywhere else.
The problem is that this instinct doesn’t know the difference between grit and denial. Grit is choosing to endure something hard that you understand and have decided is worth enduring. Denial is ignoring a signal you never actually evaluated. They can feel identical in the moment, which is exactly why so many capable people confuse them.
This happens constantly, and not just when it comes to personal health. A founder notices the same customer complaints showing up every month, but keeps writing them off because fixing them would mean admitting there’s a problem with the product. An executive is surviving on four hours of sleep because it’s “just a busy season,” even though that season has lasted the better part of a year. Someone else has been living with the same symptom for months because making an appointment feels like one more thing they don’t have time for.
None of them are being careless. They’re using the same mindset that helps them succeed at work in a situation where it just doesn’t fit.
The Hidden Cost of Living Reactively
The real cost of reactive living isn’t the eventual crisis. It’s everything that happens before the crisis, which is usually invisible even to the person paying for it.
Living reactively means a portion of your attention is always spent managing something you haven’t dealt with yet. That’s a tax you pay daily, in the form of decisions made from a place of low-grade dread instead of clarity, in the form of energy that should be going toward your best work instead going toward keeping a problem contained. You don’t usually notice this tax because it doesn’t announce itself. It just quietly reduces how much of you is available for the things that matter.
This pattern plays out with health the same way it does in business. Very few of the serious conditions I’ve treated appeared overnight. Most started small, were easy to dismiss, and stayed that way for longer than people expected. Your body usually gives you plenty of chances to notice something is wrong before it forces you to pay attention.
Prevention Is the Highest Leverage Work You’ll Ever Do
Meanwhile, we celebrate the comeback, the turnaround, the crisis survived. Nobody publishes a book about the disaster that never happened because someone handled it early.
But prevention is the harder, more advanced skill. Crisis response gets you sympathy and a story. Prevention requires you to act on something before it’s demanding your attention, with no audience and no applause, purely because you understand what will happen if you don’t. That takes a kind of self-management that most people never develop, because it isn’t rewarded the way heroics are.
The best leaders and founders don’t actually handle crises better than everyone else, they just have fewer of them because they treat maintenance as a strategy rather than as something to get to eventually. They ask what a version of themselves with more information would already know, and then they go find that information instead of waiting for it to force its way in.
What This Looks Like in Practice
If any of this sounds familiar, you don’t need to turn your life upside down. Start small. Every few months, take a little time to think about the things you’ve been putting up with instead of dealing with. It could be your health, something at work, your finances, or even a relationship that’s been quietly wearing you down.
The most useful question to ask yourself is a simple one: Am I choosing to put up with this, or am I just avoiding it? Those two things can feel surprisingly similar when you’re in the middle of them, but they aren’t the same. One is intentional. The other usually catches up with you sooner or later.
A Different Definition of Strength
We tend to define strength as the ability to endure. I’d argue the more useful definition is the ability to notice early and act before you have to endure anything at all.
The people I’ve seen build businesses, careers, and even healthy lives over the long term usually aren’t the ones who can take the biggest hit. More often than not, they’re the ones who dealt with small problems before those problems had a chance to grow. It isn’t the most exciting approach or the one that tells the grandest story, but it’s the reason they stay healthy and keep moving forward.
Next time you brush off a small warning sign, ask yourself why you’re ignoring your body’s signals. Most of the time, you’ll likely find that it has less to do with your schedule and more to do with clinging to the identity of being someone who never needs to slow down.
Success Advice
How Teams Create Their Own Legacy Systems and How to Leave Them Behind
Legacy systems are not only old software left by someone else. Many teams create their own legacy after a fast launch. The product still works, but every change takes longer. People work hard, and delivery still slows down.This article explains how that happens, how to spot it, and how to plan a rewrite without stopping the business.
What a Legacy System Looks Like in Practice
A legacy system is software that costs more to change than it should. Age is not the main test. The real test is whether the team can still deliver at a normal pace.
Common signs are practical. The tech stack is hard for the current team to work with. Unused parts of the product stay in place because nobody is sure what will break. Tests exist, but they do not catch real problems. Only a few people understand how the system works. Small features take several sprints, and the team spends more time fighting the system than improving the product.
When effort goes up and output goes down, the system has become legacy for your team.
How a Fast Start Turns Into Legacy
Many teams do not inherit legacy. They create it while trying to move fast.
A common path looks like this. You need users quickly, so you build on an existing solution instead of starting from scratch. In the first months, that works. You ship. You get feedback. The decision looks smart.
Later, the same decision slows you down. The base system was not built for your roadmap, your team’s skills, or your quality needs. What helped you launch now blocks simple changes.Teams often stay with that base too long because the early result was real. Rewriting feels like throwing away progress. So they keep the old foundation even after it stops helping.
Why Teams Keep Patching
Most teams do not decide to live with legacy. They decide to make one more fix.
A patch looks cheaper and safer than a rewrite. It also avoids a hard discussion about stopping work on the current system. For a while, that can be the right call.
After a point, patches add more complexity than they remove. Each fix creates new constraints. The team spends its best time keeping the old system stable instead of building useful product work.
One clear signal is when a basic feature can no longer reach production in a normal cycle. There may be no major outage. There is just steady delay. At that point, the choice is usually simple: keep paying the cost of the current system, or test a rewrite under clear rules. If delivery has already stalled, some teams also need help to stabilize a software project before the next big decision.
Treat a Rewrite as an Experiment
A full rewrite can fail if it has no limits. Some rewrites never reach users and waste months. That risk is real. Staying in legacy forever has a cost too.
A better approach is to treat the rewrite as an experiment. Set a clear scope for the first version. Review progress every week with demos people can see. Track how much work actually gets finished, not only how busy the team looks. Keep the old system running until the new one is ready. Do not freeze the business while the team rebuilds in private.
This makes the decision easier to manage. Stakeholders can judge real progress. If pace and quality improve, continue. If not, stop before the rewrite becomes its own long project with no end date.
Describe the Product You Want Before You Rebuild
Many rewrite projects fail because the team copies the old system as it is.
Legacy code shows how the product works today. It does not always show why a feature exists, or which parts are leftovers from old decisions. If you rebuild only from the old code, you may also rebuild old bugs and unused paths.
A clearer method is to describe the product you want first. Who uses it. What should happen. What you will leave out. Write that down so business and engineering share the same scope. Then decide how to build it.
This matters even more when teams can generate code quickly. Fast output without a clear product description can create a new legacy system sooner. Speed helps only when the goal is clear and shared.
Keep the Old System Running Until the New One Is Ready
Leaving a legacy system does not mean turning it off on day one. Customers still need a working product.Keep the old system live while the new one is built and checked. Release small pieces that prove the new system works. Review quality and pace often. Switch when the new product can support real use, not when the plan looks good on paper.
The goal is a clean handoff, not a dramatic shutdown.
Conclusion
Legacy is not only software you inherit. It is often software your own fast start created.If the team is busy and delivery keeps slowing down, do not assume another patch will solve it. Look at the cost of staying. If a rewrite makes sense, run it as a short, visible experiment. Describe the product you want. Keep the old system online until the new one can take over.
The useful skill is noticing when the system that once helped you launch now blocks progress, and changing course before that cost gets worse.
Success Advice
Why Efficiency is Overrated (And How to Actually Get Things Done)
If you look at someone like Tim Ferriss, you might assume he is a hyper-productive, super-optimized efficiency machine. After all, he authored The 4-Hour Workweek and built a massive empire around deconstructing world-class performance.
But according to Ferriss, if you were to act as a fly on the wall in his house, he would often look like he is “doing a whole lot of nothing” or flailing like a “drowning monkey.”
The truth is, Ferriss isn’t obsessed with efficiency. He is obsessed with effectiveness. And there is a massive difference between the two.
In a recent deep-dive interview, Ferriss broke down how he structures his life, why he relies on “mini-retirements” to prevent burnout, and the exact protocols he uses to pull himself out of a low mood.
Efficiency vs. Effectiveness: The Ultimate Trap
Most people are trapped in the default mode of the universe: productivity theater. They do things that pass as productive to themselves and others (“Look at how busy I am!”), but they aren’t actually moving the needle.
- Effectiveness is what you do.
- Efficiency is how you do it.
As Ferriss explains, doing something well does not make it important. If you choose the wrong task and execute it flawlessly, you have wasted your time. It is far better to choose the absolute highest-leverage task (the “lead domino” that knocks over everything else) and execute it at a B-minus level than to efficiently accomplish tasks that don’t matter.
“If you’re running a marathon, you’re not going to take a taxi from point A to point B. Sure, that’ll be efficient, but that sort of defeats the purpose of the whole exercise,” Ferriss says.
How to Choose the Right Projects (The “Successful Failure” Method)
If what you work on is more important than how you work on it, how do you choose what to tackle? Ferriss uses a very specific filter for evaluating 3-to-6-month projects: “Can I succeed even if I fail?”
When evaluating opportunities, he chooses the projects that will allow him to develop rare skills or deepen valuable relationships, regardless of the external outcome.
When he launched his podcast in 2014, people told him it was too late. But he didn’t care about immediate external success; he used the podcast as a tool to reduce his verbal ticks, improve his interviewing skills for future books, and build deeper relationships with friends. Even if the podcast had “failed” commercially, he would have succeeded in leveling up his personal operating system.
The Architecture of a High-Leverage Day
Ferriss doesn’t rigidly structure every minute of his day. Instead, he focuses on a weekly architecture. By setting rigid days for specific tasks (e.g., all team calls on Tuesdays, all recordings on Mondays and Fridays), he creates a scaffolding that absorbs the chaos of daily life.
When it comes to his daily routine, he follows two main rules:
- Do Not Rush the First Hour: If he feels rushed in the morning, he will feel rushed all day.
- State, Story, Strategy: To change his mindset, he starts with his physical state. He uses a 3-to-5-minute cold plunge immediately upon waking to release norepinephrine, followed by a hot tub for hyper-dilation. This state change creates a more enabling internal “story,” which allows him to formulate a better “strategy” for the day.
“If you can single-task for two to three hours a day… you’re going to be ahead of 90% of the population,” Ferriss advises.
Managing Low Mood and Hypervigilance
Even top performers battle anxiety, rumination, and low mood. Ferriss refers to his mind as a “border collie”—if you leave it inside too long, it will chew the couch.
To prevent depressive spirals, Ferriss relies on a few non-negotiable protocols:
- Prophylactic Scheduling: An ounce of prevention is worth a pound of cure. Ferriss schedules regular group dinners with friends and multiple week-long group trips a year to ensure he always has something to look forward to.
- Identity Diversification: If your podcast, startup, or job is the sole barometer of your self-worth, you are incredibly vulnerable. Ferriss diversifies his identity through rock climbing, archery, writing, and investing. If his business has a terrible week but he hits a PR in the gym, his overall week is still a win.
- Protecting Sleep: Ferriss notes that his low moods are almost always preceded by compromised sleep and excessive caffeine intake.
Beware the “High Achiever Complex”
When operating in a permissionless environment (where you can work whenever and wherever you want), the biggest risk is that you will end up working all the time.
Ferriss combats this by taking mini-retirements—scheduling 3 to 4 weeks where he is entirely offline.
“If you do that, you have to set up systems and policies that will persist after you return,” Ferriss explains. If your business requires your constant input, it is broken. Stepping away forces you to build systems that scale, ultimately saving you from your own desire to constantly be in control.
In the end, you are going to die with items left on your to-do list. Stop trying to efficiently clear the deck, and start focusing on the few critical actions that actually make you feel alive.
I had the pleasure of interviewing Tim Ferriss 11 years ago:
Success Advice
How to Achieve Massive Success Without Crushing Your Soul
Most highly ambitious people suffer from a dangerous illusion: the belief that if they can just achieve one more milestone—a funding round, a promotion, an exit—they will finally feel like they are enough.
Entrepreneurs and leaders will sacrifice their sleep, relationships, and sanity to reach that distant horizon. But when the big payday or the massive accolade finally arrives, a terrifying reality sets in: nothing changes. The external world shifted, but the internal emptiness remained. Trying to find internal validation through external achievement is like drinking saltwater to quench your thirst; it seems like it will work, but it only leaves you thirstier.
High achievers are always playing two games in parallel:
- The External Game: Your career, your income, your accolades, and your status.
- The Internal Game: Your relationship with yourself, your peace, and your self-worth.
You can have white-hot ambition, make incredible money, and build a meaningful legacy without burning out. But to win without crushing your soul, you must master metacognition—the ability to reflect on and control your own thinking.
Here are three profound internal shifts you must make to beat high achiever burnout and build a life you actually enjoy.
1. Fire Your Internal Coach
Most ambitious people are driven by a ruthless inner monologue. This internal “coach” constantly whispers that your value is strictly tied to your performance. If you fail, you are worthless.
Many high achievers justify this abusive inner voice. They believe it gives them their edge and keeps them motivated. But if you step back and truly observe that voice, you will notice something profound: your inner critic rarely offers actionable solutions or brilliant ideas. It only offers fear.
That toxic internal coach is simply your own fear incarnated—fear of failure, fear of rejection, and fear of not being enough. Worse, this doesn’t just hurt you. When you operate from a place of self-loathing and fear, you project that negativity onto your team, your business partners, and your family.
You cannot cultivate healthy relationships with others if your relationship with yourself is toxic. To reach the next level of leadership, you must fire that coach. Give yourself permission to stop beating yourself up, and consciously shift from being your own harshest critic to being your strongest ally.
2. Pull the Nails Out of Your Head
Imagine a person complaining about a blinding, chronic headache while completely ignoring the obvious iron nail sticking out of their forehead.
In business and in life, we all accumulate metaphorical nails. Your nail is the obvious problem you are actively avoiding. It might be a co-founder relationship that has turned toxic. It might be a failing product line you are too stubborn to cut. It might be a destructive personal habit, or a deep-seated trauma you have refused to address.
We leave these nails in our heads for one simple reason: pulling them out hurts.
To reach the next peak of success, you have to realize that growth is not a straight upward line. To get off a stagnant plateau, you must first traverse a valley. If you fire a toxic client, you will face temporary financial stress. If you quit a bad habit, you will face temporary discomfort.
Something has to get worse before it gets better. But everything you truly want is on the other side of that temporary valley. Facing your fears and pulling out the nails is a superpower. Endure the short-term pain, and watch how fast you elevate once you are finally free of the friction.
3. Trust Your Second Voice
The voice of fear and criticism is not the only voice in your head. You have a second voice—your intuition.
Unlike your inner critic, your intuition does not speak through panic or fear; it speaks through energy. Energy is the language of your true ambition.
When you think about a project you feel obligated to do out of societal pressure, your energy lags. You feel a heavy sense of dread. But when you think about an idea you are secretly terrified of but deeply passionate about, your energy spikes. You feel electricity.
In almost every major business or life decision, you already know the answer. Your intuition has already told you what to do; your hesitation is simply a negotiation with your fear.
How do you conquer that fear? Write it down. Fears are incredibly dangerous when they lurk as nebulous clouds in your subconscious. When you put them on paper, they lose their paralyzing power. They cease to be monsters and simply become standard problems to be solved. And as an entrepreneur, you are an expert at solving problems.
Stop Waiting for the Destination
It is easy to look at the grind of building a business and think, “I’ll be happy when I finally sell this company,” or “I’ll relax when we hit $10 million in ARR.”
But the point of the journey is not the destination. The point of the flight is not simply to land; it is to experience the magic of being in the air.
Stop postponing your happiness for a future that is not guaranteed. Fire your toxic internal coach, do the hard work of pulling out your nails, and follow the energy of your intuition. You have already arrived. You are living in the “good old days” right now—make sure you are actually present enough to enjoy them.
Here is a great speech by Graham Weaver about How to Win Without Crushing Your Soul
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