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18 Must Read Business Books for Emerging Entrepreneurs and Startups

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business books

Reading is both relaxation and training for the mind. Who reads, dives into another world. Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool. That is also, why we wanted to find out which business book you should undertake in the new year.

Here are 18 business books you might not have heard of but you need to read:

1. Prediction Machines by Ajay Agrawal, Joshua Gans, Avi Goldfarb

The book “Prediction Machines” helps to classify the development of artificial intelligence and deal constructively with uncertainty about changes. The book first appeared in October and highlights the changes that AI inevitably brings with it. The three renowned economists give an overview of the possibilities of AI and deal with economic issues related to this technology. This book offers some illustrative examples of use.

2. Growth Hacking with Strategy by Hendrik Lennarz

The book by Hendrik Lennarz provides numerous tips and practical examples for the successful introduction of a growth hacking strategy for companies. The spectrum ranges from organization through product development to marketing and customer loyalty. The growth-hacking-readiness checklist is particularly useful here. In my view, the book is a must for anyone looking to maximize user growth.

3. 7 Ways to Effectiveness by Stephen R. Covey

A classic among the business advisers, which appeared in 1989, but has since lost none of its topicality. Covey describes the habits of successful individuals and derives universal principles from them. They help me both in my professional and personal life and are reflected in the successful development of extremely strong teams. The book is one of the most influential business books of the last 100 years, according to Time Magazine.

4. Digital Offroad by Ulf Bosch, Stefan Hentschel, Steffen Kramer

“Digital Offroad” shows that digitization should not be considered one-dimensional. It touches just every area of a company and must, therefore, be understood as a holistic challenge and an opportunity. The authors argue that digitization has an impact on a variety of factors, including corporate culture. Provocative thesis that reveal important questions, as well as best practices, make “Digital Offroad” an absolute must-read for me.

5. The Startup Code by Johannes Ellenberg

In seven chapters, the book sums up clearly and pragmatically what middle-sized companies can and must learn from startups. It clearly represents startups and why they are better prepared for the future. Johannes Ellenberg, who helped set up the startup scene in Stuttgart, explains how companies have to change their course and adapt to changing market conditions in order to remain sustainable. A new mindset is postulated: cooperation instead of competition!

“Reading is a way for me to expand my mind, open my eyes and fill up my heart.” – Oprah Winfrey

6. From Zero to One by Peter Thiel

“From Zero to One” is full of unconventional perspectives on starting a business. The basic idea of the Silicon Valley veteran Peter Thiel is to build something fundamentally new — a monopoly. He explains what has to happen to ensure long-term success and how to protect this monopoly from imitators. From the book, I was able to draw many valuable ideas for our own startup — a real must-read for anyone who wants to start their own business!

7. The Platform Revolution by Geoffrey Parker, Marshall van Alstyne, Sangeet Choudary

Although the book was published in 2016, the content is more relevant than ever. The authors clarify all important questions about the development of a successful platform business model and the concepts can be applied to both B2B and B2C. The examples are very practice-oriented and the analysis of how established companies can adapt to new requirements in the market is sound. Whether founder of a startup or established player in a changing market, this book is a must for everyone!

8. Artificial Intelligence by Peter Buxmann, Holger Schmidt

Holger Schmidt is an economist and journalist on platform economics and has even developed a stock index exclusively for listed companies with platform business models. In his new title, he and some colleagues are scientifically dedicated to artificial intelligence and its impact on the economy and society. The book deals with many myths and provides exciting facts and case studies. The book is very inspiring for me.

9. Fast thinking, slow thinking by Daniel Kahneman

This excellent book opens your eyes to the countless limitations and influences of your own thinking. It helps to reflect on how decisions and assessments – which you as a founder and entrepreneur must constantly make — actually come about and this often does not go as rationally as you would wish. Admittedly, it takes some time to read — definitely not easy reading — but it is worth it.

10. Founder to CEO by Matt Mochary

I can recommend this book to anyone because it covers the most important start-up and growth topics: competencies and motivation in the team, knowledge transfer and productivity, cash flow, finances and scaling — all in all, the perfect sweeping blow. Founders who are CEOs for the first time will find guidelines and answers for challenges. Long-time CEOs can use the guide to reassess their own and the company’s performance.

11. Rethinking Agility by Klaus Leopold

The book “Agile Rethinking” by Klaus Leopold is my book highlight for 2019. Just 136 pages of concentrated knowledge with precise illustrations of why agile teams alone are not enough if you want to re-think the entire company and be agile. A case study, which shows all the problems and the appropriate solutions in the practical example. My clear recommendation for every leadership team at C-level — from 50 employees to a global corporation.

12. The Startup Way by Eric Ries

Eric Ries is a Silicon Valley entrepreneur who helps large and small organizations with transformation processes. He helps them to focus on their customers and their requirements with little capital and lean processes in order to bring the right products to the market. Based on his experience of the past twenty years, Ries has developed a system of corporate governance that leads to stable growth and sustainable effect.

13. Homo Deus by Yuval Noah Harari

Yuval Noah Harari describes in his bestseller how people have striven to challenge the status quo from the very beginning. At the same time, he explores the question of what a world in which man has become “homo deus” through technological progress looks like. A must-read for the entire tech industry, which deals with future topics and looks for the appropriate modus operandi. Harari points out the potential of innovation and warns to think about developments from the potential end.

14. The Design Thinking Playbook by Michael Lewrick, Patrick Link, Larry Leifer

Design thinking is a great approach that defines customer needs and practical use cases for these needs for constant innovation. Too many companies are still pursuing an “inside out” approach, focusing on internal skills and innovation plans in the development of new services and products. The book provides a playful approach to the methods and tools used. It also provides sufficiently detailed and clear explanations for those who want to get directly involved in the practical application of design thinking.

Reading is to the mind what exercise is to the body.” – Joseph Addison

15. Smart Business – Alibaba’s Strategy Secret by Ming Zeng

Alibaba looks at some digital transformations we are about to face and which an almost unbelievable success is the group’s platforms attract more users than the US, and earn higher margins than Amazon. Alibaba’s chief strategy officer Ming Zeng, who is also a former professor, discusses the guidelines for the world of artificial intelligence. Spoiler: human creativity and innovative ability are essential.

16. Hard Things about Hard Things by Ben Horowitz

The book gives an open and realistic view of entrepreneurship, with all difficulties. Through the own experiences of the author and Silicon Valley investor Ben Horowitz, the tips and advice are very practical and have a real added value for the reader. After reading, you are prepared for the next lows as an entrepreneur. Many books and guides ignore the negative aspects of founding. That is not the case here. A real recommendation for every entrepreneur!

17. Digital Vortex by Michael Wade, James Macauly, Jeff Loucks

A vortex described in fluid mechanics is a mathematically not precisely formable circular flow, which sucks things with increasing speed into their center. Metaphorically transferred to organizations, they whirl chaotically along the flow, collide, merge or dissolve completely. They head for the center of the movement — a digital revolution. For entrepreneurs, the question of what role they play with their company in the wake of digitization is decisive. Therefore, the question of what incumbents should know as they move in the digital vortex is at the heart of the book.

18. Measure What Matters by John Doerr

My must-read for 2019: “Measure What Matters” by John Doerr. He describes how goals and responsibilities can be defined and controlled by means of objectives and key results. In particular, the case studies and knowledge resources in the book help to understand the approach and to find starting points for the implementation in their own environment. In summary, a very practice-oriented book that shows possibilities for direct involvement.

Image courtesy of Twenty20.com

Max Babych is serial entrepreneur and IT professional. Owner of https://spdload.com/. His focus optimizes the business process and increases KPIs. Expert in Growth Hacking, Lean Methodology and Customer Development approach. You can reach him through LinkedIn.

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Entrepreneurs

10 Lucrative Buy and Sell Businesses to Start in 2024

The buy-and-sell business model provides opportunities across many niches

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Businesses to start in 2024

In the dynamic landscape of 2024, starting a business that capitalizes on buy-and-sell models can be incredibly lucrative. This article explores ten different models that entrepreneurs can consider. These ventures range from real estate flipping to trading in domains and luxury items, providing a broad spectrum of opportunities regardless of your initial capital or interest area.

1. Car Flipping

Flipping cars can be a very lucrative business venture for an individual with business acumen, an eye for value, and mechanically adept at cars. It involves buying under-priced cars, restoring, and selling them for a profit. For deeper insights and opportunities in this market, refer to sca.auction.

2. Real Estate Flipping

Flipping real estate—be it houses, condos, or even commercial properties—remains pretty solid business, especially in markets where real estate values are on the way up. Investors buy properties relatively low, do rehab or renovation, then sell at a profit.

The success of the area is endowed with a huge potential spotlight, the ability to juggle various elements such as local real estate market knowledge, and efficient management of renovations.

3. Vintage E-commerce

With the advent of technology, it became easy to sell vintage or retro items over the online selling platform. Be it clothes, furniture, or even collectibles, consumers these days prefer something unique that is eco-friendly and which may have a nostalgia quotient in it. Hence, it brings the opportunity to open an e-commerce shop effectively.

4. Domain Flipping

If you have the skill to predict catchy phrases or business names that would be popular in the future, then buying and selling domain names would be a very profitable business. Register prices are available to purchase domains, which later can be sold at high prices to interested parties or businesses that wish to get an early online identity.

5. Luxury Items

One of the most promising buy-and-sell businesses is the luxury market, and what makes it very attractive is its less sensitivity towards economic downturns. Some of the common items in the luxury market include high-end watches, jewelry, and art, rare cars, all with high yields. Most times, items do appreciate, especially when they are limited editions.

6. Sports Memorabilia

While the sports memorabilia trading business can at times seem lucrative, especially when one focuses on big personae or big events, authenticity and rarity can definitely help items fetch top dollar. Provenance and limited supply both go towards inflating their values.

7. Sneaker Reselling

In recent years, the sneaker resale market has exploded, fueled by a commodity of scarce releases and athletic brand collaborations with a list of celebrities. Today, with operations such as StockX and GOAT, it’s really that easy to break into the worldwide market. It’s pretty easy to find your buyers and make a very good profit if you’re targeting the right trend and releases.

8. Book Flipping

Flipping rare and first editions can become a really meaningful, and yes, one more profitable, business for a book lover. Sometimes the signed ones, rare manuscripts, or those early editions of famous novels could sell for thousands of dollars, usually done by collectors or academic institutions.

9. Furniture Upcycling

Upcycling furniture consists of restoring and using second-hand furniture to sell it at a higher price. For the environmentally aware consumer, this business model has great appeal. It could be pretty profitable if done with good taste and talent in design and restoration.

10. Electronics Flipping

Smartphones, tablets, and laptops resell at values significantly high; hence, business ensues. Buy, refurbish, and sell in better condition to appeal to budget-minded consumers looking for technology at more affordable price points. 

Overall, The buy-and-sell business model provides opportunities across many niches. Be it real estate flipping or vintage item upcycling, you can succeed in both models with market understanding and trend application. That, with careful planning and strategic investment, will throw huge financial returns for these business models in 2024.

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How Your Business Can Outmaneuver Your Competitors by 85%

Did you know that companies that master big data can outmaneuver competitors by 85% in sales

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big data strategy

Did you know that companies that master big data can outmaneuver competitors by 85% in sales and more than 25% in gross margins? Sounds inspiring, right? But the thing is that data alone isn’t enough. Rather, it’s the strategy behind it that unlocks these enviable boosts. So, this article explores how to make the most out of your big data and build a strategy that’s functional and competitive. (more…)

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Most Entrepreneurs Fail to Do This and It’s Killing Their Success

Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business

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celebrate your milestones

The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work.  (more…)

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Entrepreneurs

9 Ways Augmented Reality Gives Your Business a Competitive Edge

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success

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augmented reality in business

Leveraging Augmented Reality for Business Advancement: Exploring Applications

In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.

Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.

UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.

Gaining Insight into Augmented Reality

From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.

Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.

It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.

Differentiating Augmented Reality and Virtual Reality

Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:

  • AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
  • AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
  • AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.

The Influence of AR on the Customer Experience Journey

As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.

Stimulating Interest

Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.

AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.

Educating and Empowering Users

AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.

Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.

Exploring Further Depths

AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.

By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.

Business Benefits of Augmented Reality

Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.

Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.

Let’s look at why AR has become so indispensable as a business tool nowadays.

Revolutionizing Training Methods

AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.

It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.

Boosting Productivity Levels

Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.

Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.

Implementing Dynamic Marketing Approaches

AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.

By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.

Fostering Product Development

Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.

With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.

Creating Tailored Customer Experiences

AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.

Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.

Amplifying Brand Recognition

Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.

By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.

Final Thoughts

In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.

By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.

As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.

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