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The Problem Is Not Your Website Or Your Product.

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I spend a lot of my time talking to business owners. They focus on their product, their marketing channels and trying to make more profit.

I met one such business owner who was in the plastic surgery business. Their product (boob jobs and nose jobs) was not working. Their website sucked and people clicked off as soon as they visited it.

People would call their office, get put on hold, listen to the on hold message and hang up.

This business didn’t seem all that special. I’ve talked to many businesses and didn’t think for a microsecond that a plastic surgery clinic could ever teach me anything valuable.

I’ve been to Hollywood on holidays and the issues of body image are all too apparent to me. Anyway, this post is not about body image.

I ended up losing this business as a customer — not that I would ever have sold anything to them if it were up to me. I sat down one afternoon and thought about why we no longer did business with them.

That’s when I realized it’s not about your product or your website. All the issues with this plastic surgery clinic and a lot of other businesses I’ve dealt with stem from one thing. Let me explain in more detail.


Your Google Reviews say you’re an piece of work.

I looked up their Google Reviews and their customers said they were assholes.

They spoke down to clients, they didn’t deliver their clients what they wanted, they argued with their staff in front of customers and they treated people like they were nothing more than a dollar sign.

All I had to do was read their Google reviews to see that the problem wasn’t their product or their website.


Your clients tell you every day that you suck.

I asked the plastic surgery what their clients said.

Many of their clients told them that their services sucked and they would prefer to go to places like Thailand where they could get a better product at a much lower price.

The business owner made the mistake of thinking it was their product that was the problem and that a new website will tell clients a different message.

That wasn’t it.


You abuse your staff and they consistently leave.

I spoke with many staff that worked for this business.

Every single one of them hated the company and were not afraid to say what they thought of the business owner.

The business owner would sit outside on a nice sunny day and look across the street at all the yachts and the people boarding them.

They’d sit there and think that every lead they got was going to take them one step closer to owning their very own yacht.

“If only I could deliver more boob jobs, maybe I could have one of those,” they thought quietly to themselves hoping that no one else could hear how ridiculous this sounded.

I can remember multiple times being on the phone to the business owner and having one of their staff burst into tears halfway through the call.

The first time it happened I didn’t think much. After the third time, I got the message. During the short time I dealt with this business, people consistently left. If you made it to the six-month mark, you were some sort of hero and would probably be given a free surgery to say thank you for your work and make you feel worse about your own body at the same time.

It was free noses and boobs in return for daily abuse.

The problem still wasn’t the website all the product.


You don’t solve real problems; you solve your own problem.

A good business solves a problem.

That problem typically affects human beings and solving it is how you make money in business. Solving problems can start out with a problem that affects you, but at some point, you’ve got to start solving that same problem for other people/businesses.

This owner of this plastic surgery clinic was only trying to solve their own problem which was making more money to buy fancy items like yachts.

Only solving your own problem is not just selfish but bad business.

Good business is solving a big problem or lots of small problems for entire strangers who you don’t know thus doing something valuable for the human race.

Solving only your problem will make you poor.

The problem still wasn’t their website or product.


Creating more problems.

Everything this business owner sold created more problems.

They’d film videos to purposely make people feel like their body wasn’t perfect.

They’d write articles suggesting that everyone needs botox to feel young.

They’d take photos of men and women who were supposed to be perfect so that young people would dream of looking like them.

Not only was their business not solving a real problem; it was also creating more problems every day that it existed.

If your business creates more problems than it solves, you’re in real trouble.You need to take a long hard look at the business and become obsessed with doing everything you can to change it — and do so damn fast to limit the whirlwind of problems you’re creating behind you.


The heart of the problem.

It’s the business owner.

The business I mentioned will fail. That part is certain. The problem with the business is not the website or the product.

The problem is the business has no heart because the business owner has no heart.

You cannot focus on your own selfish desires, create really bad problems in the world, treat other human beings like garbage and expect to go buy a yacht and live happily ever after. It just doesn’t happen like that.

Whether you are a plastic surgery clinic like the one I described or a solo entrepreneur, the problem with your business is you.

Fix the problem of YOU. You can’t get away with being horrible forever.
Being horrible is bad business.

Being respectful, kind and valuable is the final answer to the problem with your business.

<<<>>>

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Startups

I Kept the Books in My Head Until the Number Scared Me. That Is Not Bookkeeping.

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Image Credit: Addicted2success

I kept the books in my head longer than I should have.

Not because I am good with numbers. Because looking at the real one felt like opening a door I could still pretend was closed. A spreadsheet I did not trust. A bank login I checked when I felt brave. A memory of what that client “probably” paid. I called it being close enough.

Close enough is how you find out in March that last year was a different story than the one you told yourself in October.

A company that takes money and cannot say what it kept is not lean. It is guessing with better posture.

The story I used instead of a ledger

I told myself I would clean it up after the next busy stretch.

The busy stretch is the product. It does not end. So the books stayed in a fog I could narrate. Good month, I was a genius. Tight month, the market was weird. Neither version had to survive contact with a list of deposits.

The head is a kind accountant. It forgets the subscription you meant to cancel. It rounds the refund in your favor. It lets a late invoice stay “basically done.” By December you have a feeling and a tax envelope, and those two things do not speak the same language.

I have sat at a kitchen table with a year of the business in a personal feed, scrolling, trying to rebuild a company from memory. That is a stupid way to meet yourself. It is also more common than founders admit, because admitting it sounds like you were not serious. You were serious. You were also avoiding the page.

What I was actually avoiding

The books make the week honest.

You can feel busy and still be leaking. You can feel broke in a month that was fine. You can feel rich in a month that was just timing. Without a ledger, mood does the reporting. Mood is loyal to the identity you want. The ledger is loyal to the bank.

I delayed because a real system means you cannot hide. The dumb tool you forgot. The “I’ll invoice Monday” that became never. The transfer you made to yourself and mentally classified as nothing. The head will protect you from that. A column will not.

I also delayed because bookkeeping feels like a different profession. Something you hire when you are big enough. That sentence has kept a lot of operators blind through the exact years when a clean picture would have changed a decision. You do not wait to be big enough to know whether you are making money. That is how you stay small and confused at the same time.

There is a pride version of this too. You tell yourself you are close enough to the work that you do not need a report. You can feel the company. I thought that. What I could feel was heat. Heat is not a P&L.

The software I still send people to

When the money finally has a business account and you need to see it, I send people to QuickBooks.

Not because it is the only accounting tool on earth. Because it is the one most first-time operators can live in without turning the week into a second career. Invoices. Expenses. A picture of the month that is not a vibe. That is the name I put on the table.

Xero will tell you they are cleaner. FreshBooks will tell you they are built for people who invoice for a living. Wave will tell you free is enough. Bench and Pilot will tell you to stop touching it and hand the whole mess to them. Sometimes those pitches are right for a specific shop. This page is not a software bake-off. It is me saying I stopped using my memory as the general ledger.

You can spend a month watching setup videos and comparing dashboards like you are choosing a religion. The month is the expensive part. The software is a light switch. Flip it before the year gets away from you.

I did not become a bookkeeper the week I opened it. I became someone who could stop arguing with a feeling.

What changes when you can see the month

The number is either there or it is not.

That sounds cold. It is a relief. You can decide from a page instead of from a Sunday-night story. You invoice faster because the tool is sitting there waiting instead of living in a tab you are afraid of. You notice the expense that has been quietly renewing while you were performing being busy. You can answer a simple question from a lender, a partner, or yourself without digging through texts like a detective in your own life.

Getting the money right is not a personality trait. It is a habit with a place to live. I treated it like a talent I either had or did not. That was vanity. I have watched operators who are brilliant at sales and lost in their own cash. Those are different muscles. Pretending they are the same muscle is how you stay impressive and poor.

Seeing the month also kills a certain kind of conversation you have with yourself. The one where you are about to buy a tool, a course, a hire, because the last deposit felt like permission. Permission is not the same as margin. The ledger is the only adult in that room.

Keep the first version smaller than the course you have not taken

Connect the business account. Categorize the next thirty days. That is the whole first week.

Do not rebuild five years of history on a Saturday because a YouTube video made you feel behind. Shame is not a closeout method. If the history is a swamp, pick a start date and go forward. You can hire someone later to excavate. You cannot excavate and run the company and also punish yourself for not having done it in 2022.

The paperwork and the books belong to the same adult. Filing an LLC and then flying blind is how you get a legal name and no idea what the legal name made. I have seen the stack: company filed, money still in personal checking, books still in a head. Three stalls wearing a trench coat.

One operating account. One place the invoices live. The next thirty days recorded even if last year is a blur. That is enough to stop lying.

The part nobody puts on the sales page

You will miss a category. You will call something cost of goods that was just you eating. You will stare at a screen and feel dumb.

Good. Feeling dumb for an hour is cheaper than feeling confident for a year.

I wanted the software to make me look like I had always been this person. It did not. It showed me the months I had been narrating. That was the gift. Unpleasant. Useful.

If you hire a bookkeeper tomorrow, you still need a year that exists in a system they can enter. Handing someone a pile of screenshots and a vibe is how you pay for archaeology.

What belongs on this page and what does not

Accounting software for small business is a loud, expensive phrase. Software companies and bookkeeping firms watch entrepreneur sites that already name a category leader. That is why QuickBooks is on this page once, on purpose.

If you have a product, a bookkeeping service, or a founder story about finally seeing the number that would actually help someone still running the company from memory, I will read it. If the draft is a pricing grid with a keyword in the title, it does not go up.

The reader is trying to stop guessing. Help them or stay off the domain.

If you still think you know the number

I thought I did.

I was close on the good months and wrong on the ones that mattered. The head is loyal to the story. The ledger is loyal to the deposits.

I opened QuickBooks before I felt ready, the same way I have had to do the rest of the grown-up stack. The first month was sloppy. The second month was less sloppy. I did not become a different man. I became harder to fool.

Put the next thirty days in it. Let the month talk. You can hire help later. You cannot hire someone to undo a year you never recorded.

The business was already real. The books just stopped letting me narrate it.

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Startups

I Formed the Company Before I Felt Ready. That Was the Point.

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Image Credit: Addicted2success

I used to think forming the company was something you did after the business felt real.

After the logo. After the site. After a month that looked good enough to screenshot. I treated the paperwork like a graduation. You earned it once the thing stopped looking like a side hustle.

That was a story I told myself so I could keep mixing personal and business money and call it being lean.

A lot of people run a real operation on a personal account for too long. Clients pay. Ads run. Refunds happen. A contractor needs a form. None of that is a hobby anymore. The only thing still unofficial is the name on the account.

I waited because waiting felt responsible. It was not. It was fear with a to-do list.

What I was actually avoiding

Filing an LLC is not complicated for a straightforward shop. That is not why people stall.

They stall because the filing makes the work visible. It says this is no longer a private experiment. There is a state record. There is an EIN. There is a bank that will ask questions. It is harder to quietly quit when the thing has a legal name.

I know that feeling. I have had offers live and still told myself I would “do the company stuff next quarter.” Next quarter is a kind way to say not today.

The cost of that delay is not dramatic on a Tuesday. It shows up when something goes wrong, or when a serious client wants to pay a company instead of a person, or when you look at a year of deposits and realize the whole thing sat on your social security number.

An LLC is not a personality upgrade. It does not make you a founder. It is a box. The box is useful. It keeps the work from living entirely on your personal name.

The company I still send people to

When someone is ready to stop stalling, I do not send them into twenty comparison tabs.

I send them to LegalZoom to form the LLC.

Not because it is the only formation company in America. Because it is the one most first-time operators already recognize, and because it will get a standard filing done without turning the week into a second job. If the structure is weird, if there are partners, if you are holding property or running something regulated, talk to an attorney. For a normal single-member LLC, that is the name I put on the table.

Incfile, ZenBusiness, Northwest, Bizee, and the rest will tell you they are cheaper or faster. Sometimes that is true. I am not running a shootout on this page. I am telling you how I end the stall. I point at a category leader and I get the entity stood up.

You can spend a month deciding who has the nicest dashboard. The month is the expensive part.

What waiting quietly costs

Every contract you sign as yourself. Every payout landing next to your rent. Every unpaid invoice that would be easier to chase from a company name.

None of that feels urgent until it does.

Personal credit still shows up when the business is young. Forming the LLC does not erase that. Lenders and processors will still look at you. What the filing does is stop the pretend version of the story, the one where you talk like a company and bank like a person.

I have watched people delay the paperwork and then spend the delay buying software, a new brand, a course on scaling. The container was still missing. They were decorating a house they had not put a roof on.

Keep the process boring on purpose

Use the state you actually operate in unless you have a real reason not to. “Delaware sounds serious” is not a reason if you are one person with a laptop and a Stripe account.

Get a name you can live with. File the LLC. Get the EIN. Open a business account. The next dollar of revenue goes there. Not some of it. The next dollar.

You do not need a holding company, a trademark package, and a custom operating agreement in the same afternoon unless your situation actually calls for them. That is shiny-object energy looking all legal. It feels like progress because it is expensive and official. It is often just another way to avoid the client work.

The point is a clean container so you can go back to the thing people pay you for.

After the filing

The articles arriving in the mail will not change your life. Tuesday will look like Tuesday.

What changes is the next decision. You can separate the money. You can send a proper invoice. You can hire without everything running through your personal checking. You can stop explaining to yourself why the business is “almost” official.

I used to wait for a feeling. The feeling never showed up first. The filing did. The feeling came later, quieter, when I stopped treating the work like a secret I might take back.

What belongs on this page and what does not

This market spends real money to rank for phrases like form an LLC. Formation companies watch entrepreneur sites that already name a category leader. That is why LegalZoom is on this page once, on purpose.

If you have a filing product, a registered-agent offer, or a founder story about incorporation that would actually help someone who is scared to file, I will read it. If the draft is a brochure with a keyword in the title, it does not go up.

The reader is trying to make a grown-up decision. Help them or stay off the domain.

If you are still “researching”

I know that season. I have lived in it. It looks like diligence from the outside. On the inside it is a loop. One more review. One more YouTube video. One more week until the timing feels clean.

The timing does not get clean. You get tired of carrying the business on your personal name, or you do not.

When I finally filed, nothing mystical happened. I just stopped hiding. The work already existed. The company caught up to it.

That was the point. Not the certificate. The moment I quit waiting to feel ready and put a legal name on what I was already doing.

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Startups

How an LLC Can Help Shield Your Personal Assets

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Image Credit: Addicted2success

You are a freelance designer, and your client sued you over a trademark mistake. If you believe that your personal savings are safe, then you may be wrong. You are operating as a default sole proprietor. You and your business are the exact same person. As a result, your personal bank account, your car, and even your home are legally up for grabs.

However, if you start an LLC, you can build a legal shield between your business liabilities and your personal life. These days, you can easily form an LLC online.

How Does This Legal Shield Work

When you start an LLC, your business gets a distinct legal identity. Now, your LLC can open its own bank accounts, sign contracts, take out loans, buy equipment, and be held responsible for its own actions. You are not liable. This boundary between you and your business is called the “corporate veil.”

Visualizing the Separation

Inside the Shield (Business Assets)

Everything your company owns is included in this shield. If your business faces a debt collector or a lawsuit, only your business assets are at risk, such as:

  • Money in the business bank account
  • Inventory and raw materials
  • Office equipment, computers, and company vehicles
  • Business intellectual property

Outside the Shield (Your Personal Assets)

You don’t have to worry about your personal assets, such as:

  • Your personal checking and savings accounts
  • Your home and personal real estate
  • Your family vehicles
  • Your retirement funds (401k, IRA) and personal investments

What LLC Protection Covers

Business Debts and Contracts

When your LLC signs a commercial lease, hires a contractor, or buys inventory on credit, these are the obligations of the LLC. Your creditors will come after the assets of the LLC if your business can’t pay.

Lawsuits

If your business is sued over a contract dispute, faulty service, or an operational issue, lawsuits will be filed against your business. All your personal assets are safe.

What LLC Protection Does Not Cover

Personal Torts

The term “tort” refers to an act that causes harm or injury to someone else. The LLC shields you from the mistakes of your employees and general business liabilities. However, it never protects you from your own personal actions. For example, if you personally commit fraud, you can be sued personally.

Personal Guarantees

Vendors often hesitate to lend money to new, growing businesses. Such businesses don’t have long credit histories. Lenders often require you to sign a personal guarantee.

How Owners Accidentally Destroy Their Protection

The legal shield provided by forming an LLC only works when you run your business properly. The corporate veil can be pierced when a court decides that your LLC is not legitimate and strips away your protection in a lawsuit. This usually happens when you make one of the following three mistakes.

Commingling Funds

Many small business owners often mix their personal money with their business money. You are commingling funds when you use your business debit card to buy your personal groceries or you deposit a client’s payment directly into your personal checking account. The legal wall crumbles when you don’t treat your business and personal finances as completely separate.

Missing an Operating Agreement

An operating agreement is the legal document that outlines:

  • How your LLC is run
  • Who owns what percentage
  • How profits are handled

If the creditor’s lawyer finds out that an operating agreement is missing, they may argue that your LLC is just a shell.

Falling Out of “Good Standing”

When you start an LLC, you must file annual reports and pay franchise taxes to keep it active. The state will place your business in “Administrative Dissolution” or bad standing if you miss any of these deadlines. You could lose your limited liability protection if you operate a business under an inactive or dissolved LLC.

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Startups

Move Fast without Breaking People: Product Safety Lessons for Ambitious Startups

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Image Credit: Addicted2success

Fast growth can hide product risks until customers get hurt, especially when safety comes late in development. A software bug can be patched, but a chair, charger, or smart device can cause a burn, fall, cut, or crash.

For founders moving from a prototype to mass sales, the cases handled by Michael Kelly Injury Lawyers in Boston show why launch goals should not push testing, warnings, and foreseeable risks aside. A product claim can involve the design, how a unit was made, user instructions, or several firms in the supply chain.

Why Minimum Viable Should Never Mean Minimally Safe

A minimum viable product should test whether people want an idea, not how much danger they will accept. Teams can delay colors or premium finishes, but not guards, safe heat limits, sound wiring, or clear instructions.

Set Safety Rules Before the Build

The product brief should define who will use the item, where, and what could happen during setup, cleaning, storage, wear, or mistakes. It should also consider what a child, guest, tired worker, or first-time buyer might do.

Shared rules help teams move faster. Designers know which guards must remain. Engineers know which parts cannot fail. Suppliers know what cannot change without review.

Test How People Really Use It

A neat demo is not the real world. Users place products on wet counters, soft rugs, or rough ground. They skip a guide, use the wrong cable, or handle an item in unexpected ways.

Testing should cover misuse without predicting every extreme act. When a risk can be reduced through a guard, lock, stop switch, or clear signal, that design change is often greater than a warning alone.

How Design and Manufacturing Risks Differ

Some risks are built into the design. Others arise when production fails to match the approved plan. Teams need to identify the source before choosing a correction.

Design Problems Start with the Plan

A design problem can affect every unit. A base may tip, a blade may sit too close to a hand, a control may activate too easily, or a battery space may trap heat.

Final inspection cannot repair a flawed plan. The team may need a new shape, shield, limit, material, or control, followed by testing before more units ship.

Manufacturing Problems Break the Plan

A manufacturing problem occurs when a unit or batch does not match the approved design. A fastener may be missing, a weld may be weak, a wire may be damaged, or the wrong component may enter production.

Good records help define the scope. The team should know who made each part, which batch used it, what checks occurred, and where units went. Fast trace work can keep one fault from becoming a wider crisis.

When Customer Feedback Signals More Than Dissatisfaction

Support teams hear about delays, difficult setups, strange sounds, and refunds. Most reports are routine. Yet heat, smoke, sparks, breakage, sharp edges, sudden movement, falls, or failed guards require review.

Treat Complaints as Safety Data

One report may lack key facts, but similar reports can reveal a pattern. Staff should record the model, batch, date, use, photographs, and outcome, then alert someone who can pause sales or order testing.

Teams should not blame unusual use before asking whether another reasonable buyer could make the same choice. A support ticket can be the first sign of a hazard that lab testing missed.

Preserve the Product and the Record

After an injury, the product can help explain what failed. A repair, disposal, or undocumented test can remove evidence. The same applies to old labels, manuals, test files, customer messages, and design notes.

Startups should keep relevant items safely, record who examines them, and preserve earlier versions of instructions and warnings. This history can show what changed and why.

Why Warnings Must Reflect Real Use

A warning works only when a user notices it at the right time. Dense text at the back of a manual may not help during setup. The message should name the hazard, explain the harm, and state what reduces the risk.

Placement matters too. A charging risk belongs near the port. A weight limit belongs where weight is added. Even so, warnings should not replace a safer design when the hazard can reasonably be removed.

How Founders Can Preserve Speed without Cutting Safeguards

A delayed launch, redesign, or recall can feel like defeat. In practice, early action can prevent harm, protect trust, and give the team better facts for the next version. The strongest startups move quickly because their systems protect people.

When a product injures someone, legal guidance can help preserve the item, collect design and manufacturing records, identify responsible companies, and examine whether a defect or unsafe choice caused the harm.

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