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The Absolute No No’s Of Social Media: Break These And Everybody Tunes Out.

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Everyone talks about what to do on social media. No one talks about the things that don’t work. What not to do is where the recipe for success on social media lies.

I’ve spent the last 12 months getting more engagement on social media than ever so that I can spread more good in the world.

Here is my absolute list of no no’s for social media:

Too much self-promotion.

“Here’s a selfie with the Alibaba founder.”

“Here’s me at blah blah blah exhibition.”

“Here’s me taking a break after working so hard.”

This nonsense doesn’t work. It’s all about you and it comes across as self-promotion. I still want you to share photos of inspirational people you met. I still want you to talk about taking a break and the places you’ve visited. I still want you to share events you attend.

There’s a subtle difference though – share the lessons and value these experiences gave you rather than sharing your ego’s proximity to them.

“Make your social media posts about how you can help and add value rather than putting your name on everything and trying to sound important”

Tagging people without permission.

Ever seen one of those posts where there are twenty names at the bottom that are tagged?

Ever wondered why you’re tagged in someone’s post who you’ve never met?

This careless tagging occurs because the originator wants to reach more people. They think by tagging strangers with lots of followers, they’ll reach more people and get more attention for their ego.

“Tagging without permission is rude and doesn’t work”

I want you to tag people and reach more people. I want you to do it with respect. How?

Reach out and tell the person you’re going to tag them first and why the post is relevant to their audience. Don’t be lazy and tag them because they’ll do nothing and most likely unfollow you. Also, don’t overdo it. Aim to tag three people or so instead of twenty. Less is more.

Linking out.

If I only teach you one thing it’s this: Don’t link out.

In plain English, this means that you should avoid posting a link that takes people off the social media platform they are viewing your post on. For example, if you’re on Facebook, don’t put a link in your post that takes me to YouTube.

Always post natively.

In plain English again, post your content directly on the platform. Instead of linking to YouTube, upload the video to Facebook directly.

Scheduling doesn’t work as well. It’s all about live.

We’ve all used software like Buffer to schedule posts and make people think that we are content machines that write something new every 2.5 hours and then upload it at peak times of the day.

The algorithm that runs a lot of these social media platforms and decides who see’s your content has figured out the game. Live, original content that is unplanned will always get priority. Try doing things on the fly. Upload your content in real time. Better yet, create your content in real time.

Polished is getting old.

Joel Brown taught me this lesson. One day, he was getting ready to shoot a video in the park. He was going to get a haircut beforehand, so he looked good for the camera. Laziness took over and he decided to shoot the video on his iPhone, with messy bed hair.

This video got lots of engagement because he shot it in a moment of passion and it was unpolished.

We’ve all seen the polished YouTube videos with perfectly positioned product placement, special lighting and high definition cameras. All of this pre-preparation kills the idea and the creativity that is attached to it.

Try being raw.
Try being authentic.
Try keeping it simple.
Try to avoid the temptation of becoming a gear/technology junkie.

Be original (thoughts on resharing).

I get people I work with all the time saying “How do you get so many people to engage with your posts?” I then click their social media profiles and look at their own posts. Every one of them is a reshare of someone else’s content.

At least 70% of the posts you put up should be original. Just resharing someone else’s stuff is boring. Create original pieces. When you reshare, put some detail around why you liked the content and how it helped you. Make your resharing personal.

You can’t just regurgitate other people’s content and then expect to get noticed.

Don’t post the same piece on every social platform.

Every social platform has a different voice and different functionality. Creating one piece of content and then sharing it on every social platform doesn’t work.

For starters, focus your attention on one or two platforms. Go deep on a few social channels rather than going wide and posting on many.

The time of day.

Consider the time of day when you post but don’t be obsessed with it. Good content will get people sharing it regardless of when it’s posted. Great is great and the time of the day won’t change that.

With that said, early shares of your posts is important for gaining traction and getting the social platforms algorithm to let you be seen by more people. Consider avoiding times like Sunday nights when people are having family dinners and not on social media.

What you’re forgetting is what not to do.

So to wrap all this up, it’s what you don’t do on social media that will elevate your success to the next level. Breaking this list of no no’s will see the social media platforms you’re posting to limit your audience. Play by these rules, and you’ll have more engagement than you can poke a stick at it.

Use this engagement to do good in the world.

PS.

I don’t shoot videos of me driving in a Lamborghini or taking selfies with Oprah. I’m just a humble guy from Australia who’s living the dream, working hard and trying to inspire all of you to do big things, and use social media to elevate your message.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Mindful Productivity: How Top Achievers Combine Focus and Balance

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The Art of Convincing: 10 Persuasion Techniques That Really Work

The knack for persuading others can act as a catalyst for change, open doors, forge alliances, and effect positive change

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Persuasion is not as complicated as it may sound. In fact, it is something that we have been practicing since childhood. Do you remember convincing your parents to let you skip school, asking your teacher not to assign homework, or persuading your boss to give you a day off? Well, these are just small examples of what persuasion looks like. (more…)

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Overcoming Plateaus: 6 Powerful Strategies for Breakthrough Success

A plateau is not a full stop; it’s a comma that allows you to pause, reflect, and shift gears

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In the pursuit of personal and professional growth, plateaus are inevitable. They appear when progress seems to halt, despite your continuous efforts. But remember, a plateau is not a full stop; it’s a comma that allows you to pause, reflect, and shift gears. This article provides six powerful strategies to overcome plateaus and achieve breakthrough success.

1. Find Out the Root Cause

When facing a plateau, there is likely something causing you to sabotage your progress. Identify the root cause. What is sabotaging your progress? Examine your daily routine and how you spend your time. Are you wasting time on unnecessary activities? Or are you taking on too many tasks that you can’t handle?

Often, adding more tasks overloads your already tight routine and distracts you from focusing on the most important tasks. Therefore, often eliminating unnecessary activity will work to overcome plateaus. However, be cautious of not doing things right, such as tasks you have not yet undertaken or missing something. What actions do you need to take or improve to achieve your goal? Are you avoiding them, or have you not started yet?

2. Never Tolerate Problems

Once you’ve identified the root cause, never tolerate problems. If you tolerate them, you’ll end up staying stuck. You get what you tolerate. Once you recognize the problem you’re facing, never tolerate it. Instead, address and improve the situation.

3. Focus on a 100% Solution and 0% Problems

To overcome a challenge, it’s essential to plan how to get through it. Yet, people often find themselves asking, ‘Why is it bad?’ or ‘What is wrong with it?’ Questions of this nature limit our thinking, leading our brains to generate responses like ‘Because you’re not good enough’ or ‘Everything is wrong with you.’ These limited answers tend to resonate with the situation and drag you down further.

Instead, ask empowering questions without limits, such as ‘What is not perfect yet, and how can I turn things around while making a more positive impact?’ By asking unlimited empowering questions, you’ll shift your focus from the problem to the solution. Additionally, you will also notice that asking empowering questions can expand available options and allow you to see from an angle you couldn’t see before.

Focusing on problems rarely yields positive outcomes. The key to positive results lies in concentrating on the solution. The next time you face adversity and notice getting caught by unresourceful thoughts, snap out of it and direct your focus to a 100% solution and 0% problems.

“Obstacles are those frightful things you see when you take your eyes off your goal.” – Henry Ford

4. Cultivate Success-Driven Traits

Identify the traits you need to have and get rid of to become the person you aspire to be. Consider your specific goals – for instance, attracting positive relationships. To achieve this, note down the traits you need to embrace, such as being open-minded, gentle, healthy, and treating others the way you want to be treated.

Cultivate a positive mindset. Simultaneously, get rid of traits like criticizing others, having a short temper, and engaging in unhealthy habits like taking drugs.

Learn from individuals who have achieved similar goals. Study their traits, both the ones they have and those they’ve consciously avoided. Implement these traits to align with the person you want to become.

Once you have your lists of traits to embrace and eliminate, diligently follow them. Place the list on your desk or the door of your room, ensuring you read it at least once a day to reinforce your commitment to these traits.

5. Track Your Habits

Carry a notepad to track your habits throughout the day, especially those contributing to plateaus, as well as your new habits or traits aligned with achieving your goals. For instance, if your root cause is excessive internet use, record instances of mindless scrolling on social media. Note when you engage, the emotional state prompting it, and the approximate duration.

Calculate the total minutes wasted at the end of the day. This habit tracking makes you aware of the emotions triggering these behaviors (stress, boredom, and frustration) and the time wasted.

Additionally, track positive new habits, like reading good books and exercising. Document what you’ve learned from the book and the time spent exercising. This practice helps you build new positive habits by enabling you to compare today’s results with those from yesterday or a week ago. 

Moreover, consistently sticking to new habits for around 18 months transforms them into lifelong habits. Even if you take breaks, you will find yourself naturally returning to those habits.

6. See Obstacles as Opportunities

Every obstacle can be an opportunity to turn things around. If the economy is in a downturn, it’s time to recognize it as an opportunity to thrive while everyone else is struggling and focused on the problem. If someone makes fun of you or causes you trouble, ask yourself, ‘What can I learn from this experience?’

Alternatively, consider that the person underrating you is setting low expectations, which are easier to exceed. If your business receives a bad review from a customer, see it as free feedback that guides you on how to improve and take your business to the next level.

Always try to see different angles that others may overlook. This perspective can reveal aspects you might be missing. When you view a problem as an opportunity, it has the potential to foster growth.

In the journey toward success, plateaus are just temporary pauses, not dead ends. So, keep moving, keep growing, and make your breakthrough.

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