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How Playing It Safe Can Ruin Your Life

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Have you ever missed out on a great opportunity because you played it safe?

Think about it. Look back over your life and think about the things you could have done. The opportunities you could have taken, the people you could have befriended, the experiences you could have savoured.

But back then those things seemed scary and risky. Wanting to play it safe, you elected to stay in your comfort zone at the time.

From where you sit now, you can easily and clearly see that you should have acted upon some of those things. In retrospect, those things were scary or risky at all – just different and new. They were, in all actuality, blessings that you walked away from.

It’s a sobering and outright sad feeling, isn’t it?

 

Playing It Safe Isn’t About Safety At All

You’re not the only one who has done that. Most of us have a tendency to play it safe.

Some of us equate playing it safe with being sensible and prudent. But most of the time, it’s something else all together.

The real problem isn’t safety or risk at all. The real problem is fear.

As humans, we are hard-wired to allow fear into our decision making. Most of us simply don’t understand fear, where it comes from, or the role it plays in what we choose to do or not do.

By understanding it more, you can prevent fear from clouding your decision-making process.

 

It’s Not Brain Surgery

What if I were to tell you that there was a little tiny part of your brain that pre-wires you to avoid risk and play it safe? Well, there actually is.

It’s called the amygdala and it plays a big part in what motivates us to behave the way we do. One of the functions of the amygdala is processing emotions – particularly those associated with survival. Like the emotion of fear for instance.

When you are in a familiar situation that you know to be safe, your amygdala is happy and secure – and so are you. But when something new or seemingly risky comes along, the amygdala kicks into high gear. It lets you know, “Hey, we’re outside our comfort zone here. Retreat! Withdrawal!”

Sometimes that reaction can save your life. Other times it can hold you back from a more fulfilling life.

The trick is learning to know the difference between valid fears of very real danger to our safety – and invalid fears of something new.

 

Mauled or Embarrassed – The Choice Is Yours

There are basically two types of decisions we make when we perceive danger or consequences. The first type, I call safe decisions – which are survival based. They keep us alive and assure we have adequate food and shelter. The second type I refer to as fearful decisions – which tend to keep us from taking less life-threatening risks and prevent us from spreading our wings.

Let’s take a look at some examples of both.

Safe or Feaurful

Safe decisions come from a very real fear of severe consequences to your health, life, or quality of life – while fearful decisions come from someplace completely different.

Look at that right hand column. If any one of those scenarios goes as badly as it’s capable of going, what happens? Does anyone die, go to prison, or lose their shelter? No. As it turns out the things we fear most seem to be much more about our feelings than they are about very serious consequences.

“I am an old man and have known a great many troubles, but most of them have never happened.” – Mark Twain

 

Our Five Most Common Baseless Fears

In my professional life, I’ve noticed time and time again that there are five major feelings-based fears that people let trip them up on their path to a better life. You’ll notice that they’re all very closely related.

 

1: Fear of failure

Have you ever passed on an opportunity to try something truly exciting because you were afraid you might fail at it? I have. The ironic thing is the fact that if you don’t try, you’ve already failed. So there’s really not much to lose. And yet we talk ourselves into believing that by not risking failure we’re somehow better off.

 

2: Fear of rejection

If you pitched your idea to the boss, or asked out that cute girl you like, or submitted your novel to a publisher, you might get rejected – and rejection hurts. So instead of feeling that emotion, we limit our potential and call it “playing it safe.”

 

3: Fear of inadequacy

This one usually manifests itself as, “I’m not good enough to do this thing I really want to do.” While this fear doesn’t necessarily originate from survival instinct, it’s no less powerful than any of the others.

 

4: Fear of unworthiness

Closely related to the fear of inadequacy, the self-talk associated with the fear of unworthiness sounds like, “Who am I to think that I might achieve that thing?” It comes from a place of humility, which normally is a good thing. But it’s also self-deprecating and destructive.

 

5: Fear of further commitment

This one should sound familiar, because we’re all guilty of it from time to time. We don’t always pass on opportunity because we’re afraid that we’re not good enough. Sometimes we know darn well that we’re good enough, but the ramifications of succeeding and the additional commitment needed after success is achieved scare the bejesus out of us.

 

Fighting Emotion With Logic

So now that you know that these fears are normal and that you’re not the only one who struggles with them, the question becomes: What can you do to get over them?

I find that instead of fighting raw innate human fears head-to-head, it’s best to use logic to take their power away.

When you find yourself letting any of those fears stop you from bettering yourself, run yourself through these three questions:

 

1: What is the worst thing that could happen if I ignored my fear and did this?

Take out a pen and paper and list all the potential (realistic) consequences. Would there be a loss of life, health, or livelihood? Or is the real risk just having to temporarily deal with an uncomfortable emotion like rejection or embarrassment?

 

2: What is the absolute best thing that could happen if I ignored my fear and went for it?

List all these, too. How might your life be different? What things might you learn? Who might you have the opportunity to connect with?

 

3: Are the possible consequences under #1 worth the potential benefits under #2?

Take a good look at both lists and give this question some thought. If the consequence of a particular action is death and the upside is a 10% pay raise – then your choice is simple. Avoid death.

But if the consequence of your action is rejection and the potential benefit is your dream career, swallow your fear and go for it.

 

Logic Tames The Beast

I know this seems incredibly simple – and it is. It’s simple and obvious because we just took an emotional issue and made it logical.

When you take the emotional power away from your fear and look at the situation as data – good decisions become much easier.

Do me a favor. The next time you find yourself “playing it safe”, run yourself through this quick exercise. Reduce the emotional to the logical. Then come back and let us know how things turned out.

 

Time to speak up!

Share a time when you felt fearful but took the leap anyway. Or share a tip about taking calculated risks.

 

Gary Korisko writes about The Art of Genuine Influence on his blog RebootAuthentic.com. Download his free eBook, How to Alienate All The Right People – a real world guide to breaking away from the herd and doing something special.

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24 Comments

24 Comments

  1. James@youdolife

    Sep 29, 2013 at 4:28 pm

    Very interesting article!!! A logical approach is very useful and gives people practical guidance that they can apply immediately!!

  2. Sebastian Hansen

    Jul 26, 2013 at 5:02 pm

    Great article! Unfortunately, sometimes the limitation isn’t fear but rather money which can turn what appears to be a fearful decision such as starting your own business into a safe decision. For some of us, there are very few fearful decisions and a larger amount of safe decisions because of a shortage of money.

  3. Jason B

    Jul 21, 2013 at 8:51 pm

    Best post I’ve read in a moment on here.

    • Gary Korisko

      Jul 24, 2013 at 4:12 am

      Thanks for taking the time to say so, Jason. I really appreciate that!

  4. Gabriel

    Jul 21, 2013 at 2:16 pm

    Wow absolutely amazing! So simple, but powerful. You spoke one million words with only a few.

    Thanks for the great article!

    • Gary Korisko

      Jul 24, 2013 at 4:11 am

      Thank you, Gabriel. Very nice of you to say! I’m always happy to hear when someone finds my posts useful.

  5. Susan R

    Jul 18, 2013 at 5:38 am

    Good distinction between safe decisions and fearful decisions – reminds me of RAAF wartime pilot and Australian cricketer Keith Miller’s perspective on pressure/fear. When Michael Parkinson asked him about pressure in cricket, he answered ‘pressure is a Messerschmitt up your arse, cricket is not.’
    Helps with the logic of fear, especially if you have ever really had reason to be afraid.

    • Gary Korisko

      Jul 18, 2013 at 9:05 pm

      Susan – That’s an awesome quote! As funny as it is, it does a great job of establishing perspective. Thanks for sharing!

  6. Kimberley Grabas

    Jul 18, 2013 at 1:23 am

    Awesome post, Gary! I’m not sure how many times I’ve had to talk myself off the ledge because I’ve let the fear run rampant. Luckily, I’m getting better at recognizing the signs of hysteria, so I can de-escalate the drama (with logic) before it gets out of hand. 🙂

    I can’t think of one time where I worried about something, and then said after the fact: “Phew, good thing I spent some much time freaking out; it really helped!”

    I can, however, think of several occasions where I pushed through the fear and the end result turned out exponentially better then I could have predicted.

    Hmmm, I think you’re on to something, Gary!

    Kimberley

    • Gary Korisko

      Jul 18, 2013 at 9:09 pm

      Hey Kimberly…

      I know all too well the onset of hysteria. I’m one of those people cursed with a 50/50 emotion/logic mix in my brain. You’d think that would make things even, but guess which one always kicks in first??

      You really do need to talk yourself down and look at risk/reward rationally.

      Thanks for jumping in. Nice to see you as always!

  7. Vincas Pikst

    Jul 16, 2013 at 4:33 pm

    Ok,this one is more like a mix of death/bettering self fear.I went to a local lake for a swim.Warm summer day,some people swimming and tanning,not too loud.Everything’s cool.I go for a swim,which I don’t exactly enjoy,but the refreshing is nice.I get out of the water and see that there’s a diving board on the bridge near the shore.It’s a solid structure and at most 10 meters above the water.I decide to try it just for the heck of it.As I go up,I start getting filled up with fear.I’ve had a fear of heights for as long as I remember,so I’ll just say forever.I finally get to the top and come to the edge of the board.As I look down on the water the fear is almost paralyzing.It’s not a fear-excitement mix that you get when you go on an amusement park or something,it’s straight up unpleasant fear.Everything becomes darker for a few seconds,it was almost like there was a dark vortex in front of me.I jumped anyway.The fall was scary,the landing kinda hurt my ass,but it was all good.After a few minutes I came up to the board again,standing on that bridge and looking down to the water,just to check the feeling.The fear was ALMOST gone.
    I didn’t have a strong reason to jump or not to do it.I didn’t think of anything while on the board.I just felt fear and I JUST jumped.Don’t know what the moral of the story is here,because I didn’t feel like a hero afterwards either.And today I learned that I still got some fear of heights.My takeaway point would be that fear really is in the mind.If you don’t think(in my case,I didn’t think,I did all of that a lot of times before,like I thought that what if I fell over from this balcony,I would die,that would activate fear,and this program goes to the subconscious and then whenever you are physically high,you automatically turn on the fear mode,no thinking needed),you don’t fear.Be in the moment,and you will be in a quiet bliss.Thinking forward or even backwards is what activates fear.Being in the moment,just standing there on the edge and even falling into the water does not.
    Thanks for reading,hope you learned something 🙂

  8. karen

    Jul 14, 2013 at 10:14 pm

    Playing safe can keep us in our comfort zone. We need to expand that comfort zone by taking a risk.

    • Gary Korisko

      Jul 15, 2013 at 7:02 pm

      Very true, Karen. It can really stifle creativity… and opportunity.

  9. Laura Leigh Clarke

    Jul 14, 2013 at 10:03 pm

    Hey Gary – awesome post. I love the “logic tames the beast” phrase!

    I was recently fearful about starting acting classes.

    It felt like a good idea when I registered, but then when it came to going to the class a part of me really wanted to chicken out. I actually used it as a test in facing the “little fear” and just experienced what it felt like to be uncomfortable. By the time I got to the class I was completely relaxed and had an awesome time. I’ve since signed up for another course that lasts all summer… and I can’t wait for it to start. 🙂

    • Gary Korisko

      Jul 15, 2013 at 1:56 am

      Hey Laura!

      A great example of another great way to tame fear: Just feel it. You’re amazing at the psychological side of pretty much everything. I am constantly amazed by your insights 🙂

      Thanks for sharing that story.

  10. John-Anthony

    Jul 14, 2013 at 1:51 am

    Starting up my Non-profits.

    • Gary Korisko

      Jul 15, 2013 at 1:53 am

      John-Anthony… That’s sounds like quite a task. Care to elaborate? How are they doing now?

  11. Bobbi Emel

    Jul 13, 2013 at 11:46 pm

    Great post, Gary! I really like your simple, logical approach to getting past our baseless fears. Sometimes you do have to just take emotion out of the process and resort to a more intellectual approach. Good stuff!

    • Gary Korisko

      Jul 14, 2013 at 3:47 am

      Agreed, Bobbi. As an admitted emotional person – I wish I could say it’s easy. It isn’t… but it is effective.

      • Sylva

        Jul 16, 2013 at 1:48 am

        What if your fears are not baseless but rooted in past failed experiences?

        • Gary Korisko

          Jul 17, 2013 at 2:35 pm

          Sylva –

          I think there could be a couple things happening in that situation. Not knowing specifically what you’re speaking of, my first reaction is that just because you failed at something before doesn’t mean you will again. And if that’s the case, that fear really could be baseless. The second, third, or tenth attempt could very well succeed.

          That being said – if you fail at the same thing repeatedly, you probably need to look at how you’re trying to achieve it in the first place. Your approach my need to be changed.

          Also – even if you don’t achieve your goal, there is always a valuable lesson to be had. It’s like a hidden, unexpected success wrapped in what looks like a failure.

        • Gary Korisko

          Jul 17, 2013 at 2:36 pm

          Thanks for sharing that, Vincas.

          Sometimes, it’s just like Nike says: Just Do It

  12. Mary Jaksch | A-List Blogging

    Jul 13, 2013 at 9:26 pm

    Congratulations on an excellent post, Gary.

    I wonder about one point, though: fighting emotion with logic.

    I’m not so sure whether that really works all that well because emotions run deeper than thoughts.

    • Gary Korisko

      Jul 14, 2013 at 3:46 am

      Thanks, Mary. I agree emotions run deeper than thoughts. That’s exactly why it takes some discipline to slow things down and look at the situation logically. In my opinion, that’s what makes emotions so difficult to control. But if you can try to replace the wildly emotional with logic, it sometimes helps to see a situation as it really is instead of how it feels.

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Life

5 Powerful Reasons Why You Should Commit to Lifelong Learning

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learning

Education is commonly equated to an experience for children and young adults, but the reality is that lifelong learning can benefit you in many ways. The world is constantly changing, and this means that you must be open to absorbing and actively seeking new information to stay up-to-date. This, of course, expands far beyond education in your area of professional expertise.

You can enjoy both personal and professional benefits when you make education a lifelong priority, and these are five very powerful factors to consider:

1. Wider Knowledge, More Skills

As you expand your knowledge base in different ways, you can increase your skill set tremendously. Formal education remains important, but it is not fully sufficient because of how rapidly the world around us is evolving. Therefore, you should regularly work to improve your professional skills and to explore new interests and hobbies as well.

For example, you may consider learning a new language which can help you with your professional career, but also assist you in exploring different cultures more easily while traveling. You can widen your computer skills or learn how to play an instrument.

Whatever you choose to pursue, there are many ways to widen your knowledge base: taking up a class, attending a seminar, listening to audio tapes, etc. You can also leverage online educational opportunities, and these include apps and educational websites. Reading books, visiting museums and watching educational programming on television are a few other thoughtful ideas to consider.

2. New Career Opportunities

The job market is increasingly competitive and many employers are focused on finding well-rounded workers to join their team. They want to find people who have expertise in many areas rather than one, so they will be drawn to individuals with various skills and interests.

Education will, therefore, definitely augment your potential of getting promoted or finding a new job: learning that new language may open up job opportunities in a different part of the world. When you improve your skillset, you may even gain knowledge that can help you start your own business or become a consultant. Such opportunities can improve your quality of life and potentially lead to a higher income level. So, if you are unhappy with your job, don’t wait, start honing your skills now!

“Stay positive and happy. Work hard and don’t give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” – Tena Desae

3. Open-Mindedness

In the words of Malcolm Forbes, “Education’s purpose is to replace an empty mind with an open one.” The reality is that constantly seeking knowledge can help you to better understand the world around you, and this includes getting to know new cultures, concepts, and customs. Ultimately, this will make you less prejudice and more open-minded. Your horizons will be expanded and you will start exploring things you were previously unaware of.

Furthermore, education can change your entire outlook on certain topics and help you become a well-rounded and informed citizen. More than that, it can help you to carry on intelligent conversations and make you become an interesting person in the eyes of other people. Overall, your broad world view will help you enjoy a more successful career and foster great personal relationships with friends and colleagues alike.

4. Self-Esteem and Health Benefits

By regularly expanding your knowledge in different areas, you may inadvertently be promoting a healthy level of self-esteem and improving your mental and physical well-being. Educated people naturally feel more confident, and this level of self-esteem can exude from you. It can also boost your productivity and lead to a better overall quality of life with ample happiness.

Constantly seeking knowledge may also ward off the development of dementia and other degenerative memory conditions. You may also learn more about dietary and exercise habits, so you can improve your lifestyle and physical health in different ways.

5. Having a Great Time

Many people struggle to find happiness and a sense of fulfillment in life because they lack balance. Simply working all of the time will not lead to contentment with life, and you need to have fun as well if you want to feel fulfilled on a regular basis.

Learning can actually be enjoyable and even fun, which happens when you explore topics that interest you. While some topics may specifically be explored to boost your professional expertise in your field, you can also spend time learning more about religions, locations, cultures and concepts that have fascinated you on a more personal level.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Acquiring new knowledge and learning new skills should be a lifelong endeavor. It can help you to improve both your professional and private life, leading to increased happiness and fulfillment as well as to an increased money-making potential over the years.

Mahatma Gandhi eloquently stated, “Live as if you were to die tomorrow. Learn as if you were to live forever.” Adopting this philosophy can improve your life tremendously in the years to come.

How do you make sure to always stay open-minded in order to never stop learning? Let us know by commenting below!

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Life

I Want To Be Happy – Only With You

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I only want to be happy with you.

I want you to find love and not be single for the rest of your life because you’ve told me how much you want to settle down and have a family one-day. I know how much you enjoy the company of an intelligent partner who knows how to have a proper conversation. I want to be that partner.

I want you to have time to talk before breakfast and enjoy a healthy meal with me, so you have loads of energy to live your day with passion. I want you to have time to tell me about your workday and what inspired you. I want to hear about how you’ve empowered others to chase their dreams.

I want you to tell me about how you went for drinks after work and had way too many red wines. To tell me the smallest detail about your day knowing that I will still be fascinated because of how much I care about you.

I want to smile when I get a message from you knowing that you inserted the maximum amount of emoji’s and that I will do my best to compete and add in more with my own reply. I’ll try my best to add in even more crazy emoji’s so that you have to think very carefully about what I am trying to say and what each emoji means. Our emoji game can be like a never-ending puzzle that we spend the rest of our lives trying to solve.

I want us to travel all around the world and experience new cultures together. I want us to go to places that scare the hell out of us and defy the ridiculous terrorism warnings that stop people going to beautiful cities like Paris.

“I don’t want us to live in fear; I want us to live with passion”

As part of that travel dream, I want to whisk you away when you least expect it and take you somewhere that will help you remember me forever, even after I’m gone. I want you to have one special place where you can remember me for a single moment and know that I will always be with you. I want that place to make us both smile when we think of it. I want to make these crazy dreams with you.

I want you to feel like you can do whatever you want and there is nothing holding you back. I want you to feel as free as a bird flying over the sea without a care in the world. I want you to know that I will always move obstacles out of your way so you can feel that sense of freedom.

I want to stay home from work when you have the flu and make you yummy soup, even if it means I get sick with you, and we both have to stay home. I want to take you to the doctor’s office when you’re unwell and conquer any medical issue with you. I want us always to believe in hope if the worst happens.

I want to be there for you no matter what.

When our parents are eventually gone one day, I want us both to never forget them. To never forget the dreams they had for our lives and the difference they made. While they may not have got everything always right, they did their best. We’ve both had struggles with a difficult sibling, but that’s not their fault. For their sake, we will do our best to have a relationship with our siblings even if it’s hard. The result of that struggle is the one thing that would make both of our parents proud and we owe them that at the very least.

I may be still single right now, but one day I will find you and we will live happily ever after. That’s a promise to you and to my future self.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Life

3 Ways You Can Awaken Your Positive Spirit

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positivity

It’s 5:30 in the morning, your alarm rings. Do you feel like waking up? Heck no! The pillow is your best friend and at this moment, you wouldn’t mind breaking your phone to shut it up. Nonetheless, responsibilities are calling you. You roll out of bed, making it all the way to the bathroom. It takes you one shower and a giant cup of coffee to wake up.

You hit the road. No gas in the car and you are already running late. You stop at the gas station, rush in the door when you realize you forgot your wallet at home. Current mood: the bomb before the explosion approached by the mental breakdown. Can you resonate?

So, here comes the question. What do you do when nothing seems to go right? Do you bow your head down and get into “Why is this happening to me” mindset? Or do you step up and look at the bright side even when it is hard to spot it?

A positive attitude is a heartwarming topic for me because, for many years, I lived on the negative side. Only by experiencing pain and emptiness, did I start to understand the power of positive thinking in life. The best part is, you can make this switch too.

Here are 3 ways you can awaken your positive spirit in any negative moment:

1. Motion Creates Emotion

Imagine your regular day. You wake up, get ready and head to work. Throughout the day, you deal with all kinds of problems and challenges. Deadlines for your big projects are catching up and your mom just called you, crying that her dog is sick and it doesn’t look good. You work your butt off and by 5pm you are in something that I call exhaustion state. But wait, there is a gym hang out tonight at 7 pm. You already promised your buddy John that you will be there so you show up.

You grab your headset and step on the running belt while playing your favorite song or compilation of motivational speeches. Within 15 minutes of motion, you are feeling better. Your pulse is rising and you start running faster. After 30 minutes of motion and intense exercise, the entire exhaustion is gone and you feel great. Suddenly, the day doesn’t seem so bad and you feel pretty good about yourself. How come? Because of motion.

Every motion creates emotion. One of the things I started to do when I felt under the weather was to exercise or jump and say YES for 60 seconds. I put my hands up like a champ who just won the gold cup and smile. Of course, it looks totally crazy so you won’t see me doing it but the change of my mental state happens in an instant.

“I’m not going to get somewhere and say, ‘OK, I’m done.’ Success is never final; I’ll just keep on going. The same way as failure never being fatal. Just keep going. I’m going to the stars and then past them.” – Conor McGregor

2. Positivity Focus

Let’s take a look at this scenario. One day, two big events. The first is good. You finally closed that deal with a very important client which you were focusing on for months. Great success. But then, you receive an email. It’s from the car company where you applied for your dream car. Unfortunately, your credit score is just a few numbers below their required limit so your application is denied. The question is: Which one are you going to focus on?

The art of happiness isn’t in not having problems or not experiencing losses along the way, it’s all about perspective and your ability to focus on the gains. Life balances itself. I can tell you right now, with solid confidence that you won’t always get what you want or when you want it. Life will often welcome you with re-battles. If you can see your glass half full when things don’t go your way, your positive attitude will save you each and every time.

3. Contribution

Okay, now you may be thinking “What’s up with contribution in this article when we talk about the positive attitude?” I get it so let me explain. Contribution has a highly positive impact on your mental health.

When you give and share, more than likely you’ll receive gratitude from the other person. It makes you feel useful, important and grateful as well. Why? Because there comes the time when you’ll recognize all those things you are taking for granted while others are dying to have or experience them. That’s why we tend to feel more grateful when we contribute.

Gratitude activates positive emotions and directs your focus on the good things. You give and receive at the same time. I call this a double victory.

A positive attitude is both, a corny and classy topic. It becomes corny since we hear it all the time but it stays classy because it always works and definitely saves you from living in misery. Even when you don’t always get what you want, with a positive spirit it will feel like you do.

“It’s not how much we give but how much love we put into giving.” – Mother Teresa

How do you stay upbeat in moments where nothing seems to be going your way? Please let us know by commenting below!

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Life

3 Things to Pay Attention to When Building Your Own Personal Brand

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building a brand

Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?

How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.

When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:

1. Envoke the senses

First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.

When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.

“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack

To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?

Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.

2. Attractive marketing

Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.  

This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?

Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.

3. Build with social media

Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?

One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.

You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.

How do you make sure people understand who you are and follow you? Let us know by commenting below!
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Life

5 Powerful Reasons Why You Should Commit to Lifelong Learning

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learning

Education is commonly equated to an experience for children and young adults, but the reality is that lifelong learning can benefit you in many ways. The world is constantly changing, and this means that you must be open to absorbing and actively seeking new information to stay up-to-date. This, of course, expands far beyond education in your area of professional expertise. (more…)

Helen Eagleton, a freelance blogger from Boston, follows topics in the realm of education, technology, digital marketing, and business in general. When she’s not researching for her next article, she enjoys watching documentaries and exploring the nature. Reach her @eagleton_helen.

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24 Comments

24 Comments

  1. James@youdolife

    Sep 29, 2013 at 4:28 pm

    Very interesting article!!! A logical approach is very useful and gives people practical guidance that they can apply immediately!!

  2. Sebastian Hansen

    Jul 26, 2013 at 5:02 pm

    Great article! Unfortunately, sometimes the limitation isn’t fear but rather money which can turn what appears to be a fearful decision such as starting your own business into a safe decision. For some of us, there are very few fearful decisions and a larger amount of safe decisions because of a shortage of money.

  3. Jason B

    Jul 21, 2013 at 8:51 pm

    Best post I’ve read in a moment on here.

    • Gary Korisko

      Jul 24, 2013 at 4:12 am

      Thanks for taking the time to say so, Jason. I really appreciate that!

  4. Gabriel

    Jul 21, 2013 at 2:16 pm

    Wow absolutely amazing! So simple, but powerful. You spoke one million words with only a few.

    Thanks for the great article!

    • Gary Korisko

      Jul 24, 2013 at 4:11 am

      Thank you, Gabriel. Very nice of you to say! I’m always happy to hear when someone finds my posts useful.

  5. Susan R

    Jul 18, 2013 at 5:38 am

    Good distinction between safe decisions and fearful decisions – reminds me of RAAF wartime pilot and Australian cricketer Keith Miller’s perspective on pressure/fear. When Michael Parkinson asked him about pressure in cricket, he answered ‘pressure is a Messerschmitt up your arse, cricket is not.’
    Helps with the logic of fear, especially if you have ever really had reason to be afraid.

    • Gary Korisko

      Jul 18, 2013 at 9:05 pm

      Susan – That’s an awesome quote! As funny as it is, it does a great job of establishing perspective. Thanks for sharing!

  6. Kimberley Grabas

    Jul 18, 2013 at 1:23 am

    Awesome post, Gary! I’m not sure how many times I’ve had to talk myself off the ledge because I’ve let the fear run rampant. Luckily, I’m getting better at recognizing the signs of hysteria, so I can de-escalate the drama (with logic) before it gets out of hand. 🙂

    I can’t think of one time where I worried about something, and then said after the fact: “Phew, good thing I spent some much time freaking out; it really helped!”

    I can, however, think of several occasions where I pushed through the fear and the end result turned out exponentially better then I could have predicted.

    Hmmm, I think you’re on to something, Gary!

    Kimberley

    • Gary Korisko

      Jul 18, 2013 at 9:09 pm

      Hey Kimberly…

      I know all too well the onset of hysteria. I’m one of those people cursed with a 50/50 emotion/logic mix in my brain. You’d think that would make things even, but guess which one always kicks in first??

      You really do need to talk yourself down and look at risk/reward rationally.

      Thanks for jumping in. Nice to see you as always!

  7. Vincas Pikst

    Jul 16, 2013 at 4:33 pm

    Ok,this one is more like a mix of death/bettering self fear.I went to a local lake for a swim.Warm summer day,some people swimming and tanning,not too loud.Everything’s cool.I go for a swim,which I don’t exactly enjoy,but the refreshing is nice.I get out of the water and see that there’s a diving board on the bridge near the shore.It’s a solid structure and at most 10 meters above the water.I decide to try it just for the heck of it.As I go up,I start getting filled up with fear.I’ve had a fear of heights for as long as I remember,so I’ll just say forever.I finally get to the top and come to the edge of the board.As I look down on the water the fear is almost paralyzing.It’s not a fear-excitement mix that you get when you go on an amusement park or something,it’s straight up unpleasant fear.Everything becomes darker for a few seconds,it was almost like there was a dark vortex in front of me.I jumped anyway.The fall was scary,the landing kinda hurt my ass,but it was all good.After a few minutes I came up to the board again,standing on that bridge and looking down to the water,just to check the feeling.The fear was ALMOST gone.
    I didn’t have a strong reason to jump or not to do it.I didn’t think of anything while on the board.I just felt fear and I JUST jumped.Don’t know what the moral of the story is here,because I didn’t feel like a hero afterwards either.And today I learned that I still got some fear of heights.My takeaway point would be that fear really is in the mind.If you don’t think(in my case,I didn’t think,I did all of that a lot of times before,like I thought that what if I fell over from this balcony,I would die,that would activate fear,and this program goes to the subconscious and then whenever you are physically high,you automatically turn on the fear mode,no thinking needed),you don’t fear.Be in the moment,and you will be in a quiet bliss.Thinking forward or even backwards is what activates fear.Being in the moment,just standing there on the edge and even falling into the water does not.
    Thanks for reading,hope you learned something 🙂

  8. karen

    Jul 14, 2013 at 10:14 pm

    Playing safe can keep us in our comfort zone. We need to expand that comfort zone by taking a risk.

    • Gary Korisko

      Jul 15, 2013 at 7:02 pm

      Very true, Karen. It can really stifle creativity… and opportunity.

  9. Laura Leigh Clarke

    Jul 14, 2013 at 10:03 pm

    Hey Gary – awesome post. I love the “logic tames the beast” phrase!

    I was recently fearful about starting acting classes.

    It felt like a good idea when I registered, but then when it came to going to the class a part of me really wanted to chicken out. I actually used it as a test in facing the “little fear” and just experienced what it felt like to be uncomfortable. By the time I got to the class I was completely relaxed and had an awesome time. I’ve since signed up for another course that lasts all summer… and I can’t wait for it to start. 🙂

    • Gary Korisko

      Jul 15, 2013 at 1:56 am

      Hey Laura!

      A great example of another great way to tame fear: Just feel it. You’re amazing at the psychological side of pretty much everything. I am constantly amazed by your insights 🙂

      Thanks for sharing that story.

  10. John-Anthony

    Jul 14, 2013 at 1:51 am

    Starting up my Non-profits.

    • Gary Korisko

      Jul 15, 2013 at 1:53 am

      John-Anthony… That’s sounds like quite a task. Care to elaborate? How are they doing now?

  11. Bobbi Emel

    Jul 13, 2013 at 11:46 pm

    Great post, Gary! I really like your simple, logical approach to getting past our baseless fears. Sometimes you do have to just take emotion out of the process and resort to a more intellectual approach. Good stuff!

    • Gary Korisko

      Jul 14, 2013 at 3:47 am

      Agreed, Bobbi. As an admitted emotional person – I wish I could say it’s easy. It isn’t… but it is effective.

      • Sylva

        Jul 16, 2013 at 1:48 am

        What if your fears are not baseless but rooted in past failed experiences?

        • Gary Korisko

          Jul 17, 2013 at 2:35 pm

          Sylva –

          I think there could be a couple things happening in that situation. Not knowing specifically what you’re speaking of, my first reaction is that just because you failed at something before doesn’t mean you will again. And if that’s the case, that fear really could be baseless. The second, third, or tenth attempt could very well succeed.

          That being said – if you fail at the same thing repeatedly, you probably need to look at how you’re trying to achieve it in the first place. Your approach my need to be changed.

          Also – even if you don’t achieve your goal, there is always a valuable lesson to be had. It’s like a hidden, unexpected success wrapped in what looks like a failure.

        • Gary Korisko

          Jul 17, 2013 at 2:36 pm

          Thanks for sharing that, Vincas.

          Sometimes, it’s just like Nike says: Just Do It

  12. Mary Jaksch | A-List Blogging

    Jul 13, 2013 at 9:26 pm

    Congratulations on an excellent post, Gary.

    I wonder about one point, though: fighting emotion with logic.

    I’m not so sure whether that really works all that well because emotions run deeper than thoughts.

    • Gary Korisko

      Jul 14, 2013 at 3:46 am

      Thanks, Mary. I agree emotions run deeper than thoughts. That’s exactly why it takes some discipline to slow things down and look at the situation logically. In my opinion, that’s what makes emotions so difficult to control. But if you can try to replace the wildly emotional with logic, it sometimes helps to see a situation as it really is instead of how it feels.

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Life

5 Powerful Reasons Why You Should Commit to Lifelong Learning

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learning

Education is commonly equated to an experience for children and young adults, but the reality is that lifelong learning can benefit you in many ways. The world is constantly changing, and this means that you must be open to absorbing and actively seeking new information to stay up-to-date. This, of course, expands far beyond education in your area of professional expertise.

You can enjoy both personal and professional benefits when you make education a lifelong priority, and these are five very powerful factors to consider:

1. Wider Knowledge, More Skills

As you expand your knowledge base in different ways, you can increase your skill set tremendously. Formal education remains important, but it is not fully sufficient because of how rapidly the world around us is evolving. Therefore, you should regularly work to improve your professional skills and to explore new interests and hobbies as well.

For example, you may consider learning a new language which can help you with your professional career, but also assist you in exploring different cultures more easily while traveling. You can widen your computer skills or learn how to play an instrument.

Whatever you choose to pursue, there are many ways to widen your knowledge base: taking up a class, attending a seminar, listening to audio tapes, etc. You can also leverage online educational opportunities, and these include apps and educational websites. Reading books, visiting museums and watching educational programming on television are a few other thoughtful ideas to consider.

2. New Career Opportunities

The job market is increasingly competitive and many employers are focused on finding well-rounded workers to join their team. They want to find people who have expertise in many areas rather than one, so they will be drawn to individuals with various skills and interests.

Education will, therefore, definitely augment your potential of getting promoted or finding a new job: learning that new language may open up job opportunities in a different part of the world. When you improve your skillset, you may even gain knowledge that can help you start your own business or become a consultant. Such opportunities can improve your quality of life and potentially lead to a higher income level. So, if you are unhappy with your job, don’t wait, start honing your skills now!

“Stay positive and happy. Work hard and don’t give up hope. Be open to criticism and keep learning. Surround yourself with happy, warm and genuine people.” – Tena Desae

3. Open-Mindedness

In the words of Malcolm Forbes, “Education’s purpose is to replace an empty mind with an open one.” The reality is that constantly seeking knowledge can help you to better understand the world around you, and this includes getting to know new cultures, concepts, and customs. Ultimately, this will make you less prejudice and more open-minded. Your horizons will be expanded and you will start exploring things you were previously unaware of.

Furthermore, education can change your entire outlook on certain topics and help you become a well-rounded and informed citizen. More than that, it can help you to carry on intelligent conversations and make you become an interesting person in the eyes of other people. Overall, your broad world view will help you enjoy a more successful career and foster great personal relationships with friends and colleagues alike.

4. Self-Esteem and Health Benefits

By regularly expanding your knowledge in different areas, you may inadvertently be promoting a healthy level of self-esteem and improving your mental and physical well-being. Educated people naturally feel more confident, and this level of self-esteem can exude from you. It can also boost your productivity and lead to a better overall quality of life with ample happiness.

Constantly seeking knowledge may also ward off the development of dementia and other degenerative memory conditions. You may also learn more about dietary and exercise habits, so you can improve your lifestyle and physical health in different ways.

5. Having a Great Time

Many people struggle to find happiness and a sense of fulfillment in life because they lack balance. Simply working all of the time will not lead to contentment with life, and you need to have fun as well if you want to feel fulfilled on a regular basis.

Learning can actually be enjoyable and even fun, which happens when you explore topics that interest you. While some topics may specifically be explored to boost your professional expertise in your field, you can also spend time learning more about religions, locations, cultures and concepts that have fascinated you on a more personal level.

“A good teacher can inspire hope, ignite the imagination, and instill a love of learning.” – Brad Henry

Acquiring new knowledge and learning new skills should be a lifelong endeavor. It can help you to improve both your professional and private life, leading to increased happiness and fulfillment as well as to an increased money-making potential over the years.

Mahatma Gandhi eloquently stated, “Live as if you were to die tomorrow. Learn as if you were to live forever.” Adopting this philosophy can improve your life tremendously in the years to come.

How do you make sure to always stay open-minded in order to never stop learning? Let us know by commenting below!

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I Want To Be Happy – Only With You

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I only want to be happy with you.

I want you to find love and not be single for the rest of your life because you’ve told me how much you want to settle down and have a family one-day. I know how much you enjoy the company of an intelligent partner who knows how to have a proper conversation. I want to be that partner.

I want you to have time to talk before breakfast and enjoy a healthy meal with me, so you have loads of energy to live your day with passion. I want you to have time to tell me about your workday and what inspired you. I want to hear about how you’ve empowered others to chase their dreams.

I want you to tell me about how you went for drinks after work and had way too many red wines. To tell me the smallest detail about your day knowing that I will still be fascinated because of how much I care about you.

I want to smile when I get a message from you knowing that you inserted the maximum amount of emoji’s and that I will do my best to compete and add in more with my own reply. I’ll try my best to add in even more crazy emoji’s so that you have to think very carefully about what I am trying to say and what each emoji means. Our emoji game can be like a never-ending puzzle that we spend the rest of our lives trying to solve.

I want us to travel all around the world and experience new cultures together. I want us to go to places that scare the hell out of us and defy the ridiculous terrorism warnings that stop people going to beautiful cities like Paris.

“I don’t want us to live in fear; I want us to live with passion”

As part of that travel dream, I want to whisk you away when you least expect it and take you somewhere that will help you remember me forever, even after I’m gone. I want you to have one special place where you can remember me for a single moment and know that I will always be with you. I want that place to make us both smile when we think of it. I want to make these crazy dreams with you.

I want you to feel like you can do whatever you want and there is nothing holding you back. I want you to feel as free as a bird flying over the sea without a care in the world. I want you to know that I will always move obstacles out of your way so you can feel that sense of freedom.

I want to stay home from work when you have the flu and make you yummy soup, even if it means I get sick with you, and we both have to stay home. I want to take you to the doctor’s office when you’re unwell and conquer any medical issue with you. I want us always to believe in hope if the worst happens.

I want to be there for you no matter what.

When our parents are eventually gone one day, I want us both to never forget them. To never forget the dreams they had for our lives and the difference they made. While they may not have got everything always right, they did their best. We’ve both had struggles with a difficult sibling, but that’s not their fault. For their sake, we will do our best to have a relationship with our siblings even if it’s hard. The result of that struggle is the one thing that would make both of our parents proud and we owe them that at the very least.

I may be still single right now, but one day I will find you and we will live happily ever after. That’s a promise to you and to my future self.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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3 Ways You Can Awaken Your Positive Spirit

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positivity

It’s 5:30 in the morning, your alarm rings. Do you feel like waking up? Heck no! The pillow is your best friend and at this moment, you wouldn’t mind breaking your phone to shut it up. Nonetheless, responsibilities are calling you. You roll out of bed, making it all the way to the bathroom. It takes you one shower and a giant cup of coffee to wake up.

You hit the road. No gas in the car and you are already running late. You stop at the gas station, rush in the door when you realize you forgot your wallet at home. Current mood: the bomb before the explosion approached by the mental breakdown. Can you resonate?

So, here comes the question. What do you do when nothing seems to go right? Do you bow your head down and get into “Why is this happening to me” mindset? Or do you step up and look at the bright side even when it is hard to spot it?

A positive attitude is a heartwarming topic for me because, for many years, I lived on the negative side. Only by experiencing pain and emptiness, did I start to understand the power of positive thinking in life. The best part is, you can make this switch too.

Here are 3 ways you can awaken your positive spirit in any negative moment:

1. Motion Creates Emotion

Imagine your regular day. You wake up, get ready and head to work. Throughout the day, you deal with all kinds of problems and challenges. Deadlines for your big projects are catching up and your mom just called you, crying that her dog is sick and it doesn’t look good. You work your butt off and by 5pm you are in something that I call exhaustion state. But wait, there is a gym hang out tonight at 7 pm. You already promised your buddy John that you will be there so you show up.

You grab your headset and step on the running belt while playing your favorite song or compilation of motivational speeches. Within 15 minutes of motion, you are feeling better. Your pulse is rising and you start running faster. After 30 minutes of motion and intense exercise, the entire exhaustion is gone and you feel great. Suddenly, the day doesn’t seem so bad and you feel pretty good about yourself. How come? Because of motion.

Every motion creates emotion. One of the things I started to do when I felt under the weather was to exercise or jump and say YES for 60 seconds. I put my hands up like a champ who just won the gold cup and smile. Of course, it looks totally crazy so you won’t see me doing it but the change of my mental state happens in an instant.

“I’m not going to get somewhere and say, ‘OK, I’m done.’ Success is never final; I’ll just keep on going. The same way as failure never being fatal. Just keep going. I’m going to the stars and then past them.” – Conor McGregor

2. Positivity Focus

Let’s take a look at this scenario. One day, two big events. The first is good. You finally closed that deal with a very important client which you were focusing on for months. Great success. But then, you receive an email. It’s from the car company where you applied for your dream car. Unfortunately, your credit score is just a few numbers below their required limit so your application is denied. The question is: Which one are you going to focus on?

The art of happiness isn’t in not having problems or not experiencing losses along the way, it’s all about perspective and your ability to focus on the gains. Life balances itself. I can tell you right now, with solid confidence that you won’t always get what you want or when you want it. Life will often welcome you with re-battles. If you can see your glass half full when things don’t go your way, your positive attitude will save you each and every time.

3. Contribution

Okay, now you may be thinking “What’s up with contribution in this article when we talk about the positive attitude?” I get it so let me explain. Contribution has a highly positive impact on your mental health.

When you give and share, more than likely you’ll receive gratitude from the other person. It makes you feel useful, important and grateful as well. Why? Because there comes the time when you’ll recognize all those things you are taking for granted while others are dying to have or experience them. That’s why we tend to feel more grateful when we contribute.

Gratitude activates positive emotions and directs your focus on the good things. You give and receive at the same time. I call this a double victory.

A positive attitude is both, a corny and classy topic. It becomes corny since we hear it all the time but it stays classy because it always works and definitely saves you from living in misery. Even when you don’t always get what you want, with a positive spirit it will feel like you do.

“It’s not how much we give but how much love we put into giving.” – Mother Teresa

How do you stay upbeat in moments where nothing seems to be going your way? Please let us know by commenting below!

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3 Things to Pay Attention to When Building Your Own Personal Brand

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building a brand

Who are you? Not your name or your business or even what your ethics are, but who are you in the sense of what people see when they look at you? Does your name and your business bring happiness to the minds of people who hear it? Does it bring anger? Does it bring peace and joy? Does it bring sadness?

How people feel when they think of you is your personal brand. We all know who Gary Vaynerchuk, Tony Robbins, and Robert Kiyosaki are. These people have built huge reputations for themselves. We also know who Vladimir Putin, Kim Jong-un, and Adolf Hitler are. These people have also build reputations for themselves; very different reputations than the first names I listed.

When you read these names, a different feeling comes to mind, so below are 3 ways on how to evoke positive emotions when people hear your name:

1. Envoke the senses

First lets understand what a brand is. A brand is a product or service that invokes a feeling or emotion. Building a brand is all about invoking the senses of your Customers, you don’t want people to think of your brand and only think of the logo. We want people to have a scent that reminds them of you, a sight like a logo, and a feel that reminds them of not only your brand, but of you as well.

When people think of your company, what do you want them to think of? What emotion do you want to inspire in your customer base, and what can help you inspire that emotion? When creating your personal brand, you want to invoke all five senses of your target audience. If you own a coffee shop, when people walk in you want them to smell coffee, their mouth to water when they think of fresh pastries, their ears to perk up when they hear the beans being ground up.

“I force people to have coffee with me, just because I don’t trust that a friendship can be maintained without any other senses besides a computer or cellphone screen.” – John Cusack

To create your brand you can’t only think about what you want associated with your business, but also what you don’t want associated with it. Think back to the coffee instead of smelling coffee and pastries, how would you feel about walking in and smelling bleach? Would you rather go to the first coffee shop or the second one?

Think of ways to create a positive experience when a customer walks in by bringing a scent to people, or an interesting sight as they walk through the door. These things will all eventually become part of your brand in the sense that when people think of them, they will think of you.

2. Attractive marketing

Marketing is an amazing way to help boost your company’s sales. But marketing can also hurt your business if it isn’t done correctly. Have you ever given someone your email or phone number and had him or her relentlessly spam you trying to get your business? When someone does that, do you want to use their service, or do you want to throw your phone at the wall every time they message you? When building a brand you also want to think of ways to make your business, and marketing plans more attractive.  

This goes back to what you want people to think of when they think of your brand. Small things can go a long way in creating an attractive image for you and your company. Attractive marketing doesn’t stop at just ads, and endorsement. Thinking of ways to portray yourself in a positive light will help as well. It’s natural to think a person would be doing business with a company, but each customer is doing business with you directly. Now think back to a time you were in a store and had terrible customer service. How likely are you to go back to that store?

Even if that company employs thousands of people, the one bad experience you had with one employee could actually prevent you from going back. People are more likely to go somewhere they think of in a positive light, some place that reminds them of a good experience. A personal brand is not only a brand for your company or product, but it is also a way of branding yourself. The goal of marketing and creating a personal brand should be, to get your customer base to feel like they know you personally.

3. Build with social media

Social media is a great way to get your clients to feel like they know you personally. When a client feels like they know you, like you, and can trust you, they are more likely to buy whatever you are selling. People buy based off of person, product and price. So having that personal relationship with a client can go a long way, especially if they don’t know a lot about the product or price. There are tons of social media platforms to reach your customer base, but what platform gives the most personal, and honest form of your business?

One of the most surprising ways to build fans of your brand is podcasts. A podcast lets your audience hear your voice and speaking your opinions exactly how you meant them to be said. The more a person feels like they know you, the more likely they are to feel like they can trust you, your recommendations on products, and investments.

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner

Unlike most social media platforms, podcasts don’t require someone to scroll through an endless feed, or pay attention to their phone or computer. For a podcast all you have to do is throw on a playlist and listen away while you are driving, cleaning, or just doing day-to-day tasks. The main goal is once you have a playlist of podcasts, someone only needs to hear one, let the playlist go, and suddenly be hooked on your opinions and advice.

You have the power to evoke emotions and feelings from people. In every moment of your life you are building your personal brand. Every time you interact with people and every thing you say makes up how people think and feel about both you and your products/services. When it comes to building your brand, the opportunities are endless but what I stated above is the perfect place to begin that journey. Always remember to create a brand to help your company speak for itself.

How do you make sure people understand who you are and follow you? Let us know by commenting below!
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