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5 Keys That Will Unlock Your Real Potential

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We are all born into this world with a clean slate. The same unlimited potential. Yet, when we get to the end, it may seem that some have been gifted with more potential than others. The only reason this happens is that as we go through our journey of life, we create boundaries and limitations on ourselves.

Most of these began way back as a young child when we were sponges, eager and hungry to absorb information of the world around us, and also that of the world beyond us. We relied initially on our parents, our siblings and our close family, and then expanded to our friends and teachers, and later through relationships at work .

During these crucial developmental stages, we were ultimately imprinted with the beliefs and values of these people, and predominantly based most of our beliefs and values on these foundations.

Unfortunately, as young children we were sometimes told “You’re not smart!”, “You’ll never be good at anything!”, “You’re a loser!”, and so on…..and this stuff sticks. When these words come from people we respect and trust, we then believe it. And when these types of beliefs are carried through life, our confidence, self-esteem, and potential diminish.

So if you are at a point on your journey that you feel you can do more, or be more here are a few simple things you can do to alter your thinking:

1. Accept Where You Are

By knowing where your life is at, and accepting you are exactly where you are meant to be, you are able to create a vision of moving forward. If you feel life owes you for your past, you are going to wait for it to be given to you. And that could take a very long time. Sure, some events might not have been fair, some may have hurt, and some may have been wrong, but if you hold on to them, and more specifically the emotions attached to them, then they will keep you exactly where you are now. You must accept where you are right now, and make a decision to change.

“If you argue for your limitations, you get to keep them” – Richard Bach

2. Grow Your Mindset

Those that live with a Fixed Mindset believe that their personality, their potential, and their intelligence are all framed and determined at birth, whilst those that live with a Growth Mindset believe that their personality, potential, and intelligence can be improved. They believe that we are all born with a ‘clean slate’, and every person on this planet can be whatever they choose to be.

They decide to improve their life situation by learning, applying themselves, and by failing. You need to recognize these two mindsets and ensure you have a Growth Mindset. If you find your mindset is Fixed, it is essential you make a decision to change it.

3. Create A Picture

If you want to make changes, you need to know what it is you want. What is your real potential? What does it look like? What are you doing in the picture? Hear the sounds, feel the feelings. If you don’t visualise your outcome, you will have no idea what you are aiming at, and you will keep hitting nothing. Be very precise with what it is. It doesn’t matter what that picture is right now, as it can (and will) change over time. The important things is that you have something to begin with.

4. Believe You Can

As I mentioned at the beginning, many of our beliefs were imprinted when we were children. We learnt them. And we can equally ‘unlearn’ them if we choose. And from there, new beliefs can be formed. When we do this, our unconscious mind will work with them (that’s what it does with our beliefs) to help create outcomes that will be consistent to them.

Now, you will come across people who are going to judge you and criticise you, and will do what they can to ‘cut you down’, and that is ok. They don’t have the same beliefs as you, nor do they see the same picture as you. So stay focused on your path without stepping on to theirs.

“Whether you think you can or think you can’t, you’re right” – Henry Ford

5. No Excuses

If you make a decision to change, then stick with it. Change can be hard, especially when doing things you have never done before. It means creating new habits that will, at times, be uncomfortable. Every night, plan your next day. What do you need to get done, and how are you going to do it? The least amount of surprises you have each day is going to help stop you from getting side-tracked. Go into each day with a 100% attitude. 99% is making room for an excuse.

Making change can often be hard, but as long as you make a decision to change you will be on your way. Choose to learn. Change to a positive internal language. Embrace the challenges along the way. Be motivated by the setbacks. And if you need some support, then get it.

Some believe we are here for a reason, a specific purpose, whilst others believe we are here just because we are, and with no set agenda. Wherever you fit on that scale is fine, and regardless of where that is, strive to be the best version of you that you can possibly be. That is living to your real potential.

How are you unlocking your real potential? Please leave your thoughts below!

Hamish Bayston is an expert at helping business owners create a powerful mindset, enabling them to get successful outcomes. Key drivers such as values, beliefs, strategies, modelling, goal setting, accountability and mentoring are what gets results for his clients. Hamish's clients include entrepreneurs, business owners, and Network Marketing / MLM business builders. Online training programs, and Skype coaching, allow his local and international clients easy access to resources and coaching. Grab his ebook here and connect with him on his website hamishbayston.com.

Life

5 Tactics to Stay Sharp in a Constantly Changing Environment

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I recently watched a compilation of SpaceX fails, and instantly came to the conclusion that the audacity of private space travel is both compelling and unsettling. I was a kid when the Challenger space shuttle exploded with a civilian on board and like most people at the time, I assumed space travel should be reserved for the government establishment.

Elon Musk, however, views the topic quite differently. Like other forward-thinkers, he adapts to a constantly changing landscape of political, financial, and technical dynamics that would overwhelm the vast majority of humanity. That same ability to adapt and remain sharp resides in you. You may not realize it, but by applying a few tactics, you can remain sharp in your arena of influence, no matter how much it shifts and changes.

Here are 5 tactics to make sure you stay sharp no matter what:

1. Fail Frequently

Every true expert in any field will tell you that failure is a major component to success. Thomas Edison took the sentiment a step further and said, “I have not failed. I’ve just found 10,000 ways that won’t work.” To stay sharp in a shifting environment, you must learn to fail frequently. In doing so, you maintain pace with changes in your environment and adjust your methods, thinking, and implementations to accommodate unpredictability, rather than avoid it. If you’re not willing to fail, you are incapable of success.

2. Embrace the Suck

I have a good friend who is an ultramarathon runner, and noticed she was wearing a hat that said, “Embrace The Suck.” Since I’m a former cross-country runner, I instantly understood the reference: “it’s gonna hurt, but go after it anyway.” How many of us embrace the lack of stability that comes with changing environments? Sadly, most of us do not. We complain, we blame, and we excuse the fact that we never stabilize.

What if we instead embraced the changes? What if we learned to accept the fact that business (and life) is always changing, and it’s a false reality to believe that anything is truly static? When we embrace the suck, we change our psychology. We come to grips with fluctuating terrain as a requisite component of growth. And when that happens, we are able to gain stability in the most uncertain environments. Sailors call it getting your sea legs.

“Failure is only the opportunity to begin again, only this time more wisely.” – Henry Ford

3. Read a Lot

People like Bill Gates, Warren Buffett, and Mark Cuban, as well as most CEOs, read about 50 books per year. In fact, when asked about how he learned to make rockets, Elon Musk claimed he learned from “reading books.” Innovation is always predicated on existing knowledge, and existing knowledge is most often solidified in books. If you want to learn to adapt to shifting environments, you must build a foundation of knowledge that comes from spending a lot of time reading.

Study after study affirms this point. Reading can be accomplished in many ways, and part of remaining sharp requires you to diversify your input. I read about 30 books last year, but I also read several hundred articles, studies, and blog posts. Books tend to provide structural or foundational information, while articles, studies, and blog posts tend to apply knowledge. You need both to succeed in uncertainty.

4. Practice the Uncertain

I remember my first few years practicing law and I often envied attorneys who did personal injury work. In my view, they learned one area of law really well, performed the same tasks every day, the same way, for the same reason, hoping for the same outcome. Then there was me, being asked to advise or draft contracts for situations that had no framework or precedent.

Most of the time, it felt like being dropped out of an airplane into the jungle each morning, having no idea who I would encounter, what they would need, or why they needed it. I learned to adapt by doing the work, which became my practice. There’s an interesting thing that happens when you face uncertainty on a consistent basis: you become comfortable with it.

To this day, I may not know what type of client will walk in my door, or what they will need from me, but I can guarantee that I have practiced enough to have my own framework of reference for how to help a person move forward in whatever circumstances they face. I do this daily in my legal and consulting practices, but you can do this wherever you’re situated.

“Be willing to be uncomfortable. Be comfortable being uncomfortable. It may get tough, but it’s a small price to pay for living a dream.” – Peter McWilliams

5. Visualize the Process

There are times when no panorama exists for what you are facing, and no amount of failing, reading, or embracing will prepare you for the uncertainty you need to conquer. In situations like that, visualization can be the key to progress. Visualization, however, can feel awkward and it’s important to visualize the process before the outcome.

Start where you first encounter the problem and how you might interact with it. Look around (within your visualization) and notice if there are people or other assets available to impact the situation. Visualize yourself dealing with the situation one way and then another. Try many approaches and see if any of them work within your visualization.

The goal here is for your brain to start developing mental pathways towards success, and by visualizing your encounters with uncertainty, your brain collects hypothetical experience. I’ve used this tool with my consulting clients many times to help them process through shifting circumstances.

As an entrepreneur, business owner, CEO, or other leader, you possess the ability to adapt. It may not always feel like it, but it’s innate and simply needs to be activated. When you find yourself troubled by shifting circumstances, take a deep breath and look forward, knowing you now have some tools to navigate.

How to you navigate through uncertainty? Let us know by commenting below!

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Change Your Life Forever With These 30 Strategies

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There are strategies which bring together all happy and successful people who can also use them to improve the quality of your life. Usually when you want to change your life, you don’t know where to start and you risk losing the motivation because you don’t know the best strategies to apply. To change your life forever you have to change yourself. If you want to achieve extraordinary results, you must become an extraordinary person.

Here are 30 ways you can change your life today:

1. Face your fears, first the smallest, then the greatest.

2. Transform gratitude into a daily and constant mood. This will allow you to change your life.

3. Be conscious in every moment of what you think, feel, desire and do. Be Present. Do the exercises of “Remembering yourself” all year round.

4. Engage in realizing your dreams, creating a monthly plan with daily actions to accomplish them.

5. Decide what person you want to become, create a purpose that will guide your life and your days.

6. Practice observing thoughts, without identifying yourself with them.

7. Make your power supply healthier.

8. Read more books and take part in several courses and seminars.

9. Always out of the ordinary, do not imitate the mass.

10. Make gentle gestures to people you don’t know.

11. Imagine yourself while you have realized your dreams.

12. Take more time to be alone and get to know you better.

13. Live with the awareness that nothing is yours, everything is a gift.

14. Stop complaining; stop complaining; stop complaining.

15. Help others with the example.

16. Smile and laugh more often, even without reason.

17. Stay for a longer time in contact with nature.

18. Think, talk and act as the person you want to become.

19. Be punctual and if you make a mistake, please apologize.

20. Say thank you for each gift, learn to receive.

21. Change a habit or recurring reaction.

22. Take responsibility for the successes and failures you achieve, never point your finger at someone else.

23. Admire and bless more often.

24. Strive to perceive perfection and beauty in everything that happens to you.

25. Inwardly love your enemies, even if you don’t talk to them externally.

26. Learn a musical instrument or a new language.

27. Keep promises made.

28. During a difficult period ask yourself “What can I learn from this situation”?

29. Do more often what is right and less what is convenient for you.

30. Change your way of thinking.

If you want to change your life forever, you must act as if you were already the person you want to become. Take action as if you were already sure of yourself, and see what beliefs are held by successful people, great leaders, the best in your industry and those who get great results.

Listening to them, spend time with them, try to understand what they think, how they see each other, and what they think about their activity. Read the books of those who get the same results that you want to achieve, listen to their interviews, read their autobiographies, and find out what their mental attitude is.

All successful people have similar beliefs

I’ll tell you a secret: There is no greater psychological strength than the need we have to remain consistent with our own identity; to remain consistent with who we believe we are. What does that mean? Simple, that everything that anything I put after the words “I am:…” becomes reality.

If you think you are shy, you will do everything you can to act accordingly. If you believe you are extroverted, you will give everything to act accordingly. Listen and pay attention to what you add after the words “I am…”. If you don’t believe you can achieve your goals beyond the objective difficulties, you won’t be able to do it anyway: you will be the first cause of your failure.

Which one of these 30 strategies will you implement in your life today? Let us know in the comments below!

Image courtesy of Twenty20.com

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Life

Lost Your Mojo? Focus on These 3 Areas to Get Back in the Game

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It’s time for some good news! You’re only ever lacking in three areas and guess what? You can turn those 3 things around relatively easily and quickly!

It’s easy to get caught up thinking, that you’re miles behind, that you can’t find your flow or mojo or that you’re just lazy and unmotivated. The good news is you are only a few decisions, actions and days away from finding your mojo again!

Here are 3 things you need to look at when you’re feeling down and out:

1. Energy levels

The first place to look when you lose your mojo is your energy levels. What are you eating & drinking? Are you eating lean, green and light? If you aren’t already, cut your intake down and focus on hydrating your body with water and eating fresh organic food. Being light on your feet and energizing your body is most important.

Also, take a look at your exercise regime. Are you exercising for energy or are you burning your body out at the gym? Make sure you are getting good consistent rest every night and don’t forget to spend some time alone in nature connecting with your inner most self.

“You just got to wake up with a smile and love every minute of building your dream.” – Joe Duncan

2. Production levels

The second place to look is your production levels or more so, your lack of production! Are you producing enough work or activity to get the results you want? That’s usually the real cause of most of your problems; a lack of work, effort and momentum. In many cases a lack of production stems from a lack of energy – but hey, we’re working on that right?

3. Confidence levels

The third place to look when you’re floundering is your confidence levels. But don’t panic, we all lose our confidence from time to time. When you lose your confidence and your sense of certainty, everything else will be impacted, especially your performance.

The best way to get your confidence back is to go back to basics for a few days and try and build some momentum and get your flow back. You lose your confidence when you lose your self belief, so do the simple things you know you can do well, then you’ll start to believe in your ability again!

“You won’t always get it right, but that doesn’t mean you’re never going to get it right.” – Joe Duncan

It’s time to get your mojo back and get back in the game. Remember next time when you get stuck you only have to make adjustments in these three areas and most likely they will only be small tweaks and changes that need to be implemented. 

Click here if you are having trouble finding your flow, lost motivation and need some help to get back on your feet!

Image courtesy of Twenty20.com

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How Never Giving Up Can Lead You From Pain and Suffering to Ease and Joy

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I struggled with many aspects of life early on such as growing up in challenging circumstances and getting bullied at school. I read my first self-development book at 13 and attended many courses and workshops, but nothing I encountered made the difference for me. It was only once I found a set of energetic processes and tools which I now use in my life and my work that I was able to turn things around.

Today, I get to write for you about my experiences, run a thriving mentoring and healing practice and travel to attend classes and events.

Here are some of the things I’ve done/learned along the way:

1. I took responsibility for my actions

I believe we attract all our experiences in order to learn from them. It is tough when we go through things we don’t know how to handle and experience pain, fear and anxiety as a result.  

This leaves us many emotions to release and a skill gap to bridge, which if done right, allows us to develop a level of confidence about how to turn experience into awareness and integrate our learning into wisdom for future ease and higher outcomes.

For me, learning to let go was hard (we are not taught this and I kept feeling like I had to hold onto things to protect myself). After a while, I came to the decision that “It’s not what’s happened to me, it’s how I deal with it that matters”.

Choosing from this space was empowering and allowed me to move from regret and develop a sense of purpose from my experiences.

2. I jumped off the cliff without a parachute and became inspired and trusting on the way down

I had gotten to the point where if I stayed where I was, I would die. I didn’t know how my life would look or who I would become in the process of changing, yet I knew if I was going to survive I had to become a radically different version of me.

Once I made that decision, I found the tools I was looking for that were relatable, fun and powerful. I began to change my thoughts, feelings and emotions and way of viewing the world.

After a while, instead of using personal development to escape the pain of my life, I became addicted to pursuing the highest version of myself and curious how much change and transformation I could create. I was having fun!

I began to ask what was possible for me I’d never imagined and realized that who I actually am is completely different from who I had thought I wanted to become. I discovered my soul purpose was connected to my inner work and my years of struggle and transformation meant that I had something valuable to offer others.

“What we are waiting for is not as important as what happens to us while we are waiting. Trust the process.” – Mandy Hale

3. I had the unshakeable belief something else was possible

As growth, healing, and expansion became my highest goal, the details filled themselves in. The right people and things showed up to trigger my growth and to support me which helped me be less fearful, and more able to give and receive love from others.

I lost layers of accumulated emotional garbage and started to connect with my power and purpose. I stopped telling my victim story (except to inspire others) and I began to trust myself and have faith in life again to have my back.

4. I made heaps of mistakes and instead of feeling bad about it, I felt determined, courageous and free

This part was tough. There were setbacks, embarrassments, discouragements and challenges but I wasn’t going to give in and quit.  

I had to suck at some things in order to get better. Creating a new life from scratch is a great way to lose ego. There were a few hurdles where I would get super upset, yet giving up was never an option.

There’s no point in being upset so I sucked it up and moved on. This takes courage and feels totally weird at first, but it is so worth it.

5. I became a new version of me

In the course of recreating myself, I began to develop new attributes. I was so focusing on changing, I didn’t notice what was different about me at first.

Every few months I would write my goals and it wasn’t until I would check them that I began to realize how much I’d accomplished in the process of changing me.

This became clearer whenever I would run across someone who I once looked up to because their life suddenly looked smaller than I remembered. While they had been comfortable and barely moving, I had plodded past them like the proverbial tortoise. As I stay on this trajectory, the benefits and changes multiply exponentially over time.

“Every day, you reinvent yourself. You’re always in motion. But you decide every day: forward or backward.” – James Altucher

6. I became open to new ideas and concepts

In the process of being cracked wide open by life, I became curious, accepting and interested in different ideas, concepts and techniques.

Things like manifesting, consciousness, spirituality and other ‘strange’ ideas became my friends.  After years of trying to create change via psychological means, effort, willpower and implementing traditional tools of personal development, I found my wheelhouse in the different.

Today I am grateful for my early adversity and my own persistence and determination. Without them, who I am today would have remained undiscovered and I wouldn’t get to do the cool stuff I do with other people. I am grateful for the amazing tools and information around today, which can make the journey so much easier.

What helps you keep moving when you feel like giving up? Let us know in the comments below!

Image courtesy of Twenty20.com

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Why I Had to Drop My Superman Complex and Hire a Marketing Genius

Joel Brown

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For many years I had the Superman Complex. I thought I could handle every aspect of my business, no one could do it better than me, I knew it all and if anyone else put their hands on it, they would stuff it up. I credited much of my business success to the fact that I had done a lot of it myself. The truth was, I had achieved a lot in the first few years utilizing my own skills and creative ignorance, but as the Addicted2Success brand sky rocketed so did the demands for new levels of execution.

So I hired 3 awesome individuals: Tyler, Armando & Joe to help with content management and administration and it wasn’t long after this that I discovered that in order for Addicted2Success and the community to reach the level of impact it deserved I would need to find a marketing analytics and SEO development guy.

That was when I decided to give Joseph Lazukin a shot.

At only 25 years old, this college dropout turned whiz kid has been making a name in all the right circles, and out of good humor and fun, I decided to put Joseph to the test here at Addicted2Success to see if the rumors were true, and here were the results…

Within two weeks of working with Joseph, he doubled our site traffic and increased our revenue by nearly 300%, while at the same time ranking Addicted2Success.com for more keywords than our closest competitor.

Here is our SEO graph :

learn SEO

After having such a massive impact, I decided to interview Joseph and pick his brain on the advice he had for up and coming entrepreneurs struggling to market their businesses, and to also share an exciting announcement to all of our A2S readers…

So what do you ask a million dollar consultant? I had a few ideas, and I think you’ll enjoy the golden nuggets we extracted out of our conversation below:

“What is the biggest mistake you see business owners making today, and what is your advice on how to prevent our readers from making the same mistake?”

The biggest mistakes I see business owners making today is when it comes to social media, hiring the right talent, and technology. Almost every company I’ve ever come across, whether client or a big brand name like Best Buy, Sears, or even Dell, I notice they have all not placed their Facebook pixel or even set up their Google Analytics correctly to make informed decisions, yet they’re spending millions of dollars a year marketing on these social platforms.

I’ve never seen such a waste of revenue, because even the slightest change to the way they integrate those two elements of their digital marketing strategy, would save them millions in annual spend.

It may sound crazy, but what almost every business owner including Fortune500 business owners and CMOs do not know, is that a growing majority of traffic coming through popular ad networks is bot traffic.

It’s why Facebook was sued a few years ago when a questionable amount of traffic was thought to be bot traffic, and why Google just issued a refund to advertisers.

cost of ad fraud 2017

In fact, bot traffic has become such an issue that by 2025 it’s expected to cost advertisers $50BN USD, which I can send you a link to later, and by the simple fact that these major companies aren’t implementing policies to protect against bot traffic, is tell tale that companies are in desperate need of outside consultants to help educate and help them understand the landscape and risks of marketing in the digital age.

Small tweaks, have saved my clients millions of dollars on ad spend, whether it was in the form of implementing services like Siphon to block and potentially get rebates on that bot traffic or simply delaying their tracking pixels to avoid click jackers, bots, and other nefarious traffic sources from being lumped into retargeting campaigns, and increasing CPAs (cost per action). It’s a 10 minute fix, that has a profound effect, but nobody is doing it!

get refund on facebook bot traffic

Analytics showing bot traffic detected by Siphon on a Facebook™ ads campaign

“Every day we see increasing amounts of click fraud coming into our client’s websites, with some clients seeing as little as 8% with their AdWords or up to 40% on Facebook campaigns. This problem is only getting worse and anyone who doesn’t make the effort to stop it on their accounts is throwing money away. “

– Richard Seppala (CEO of Siphon)

how to get refund from bot traffic on google ads

Analytics showing bot traffic detected by Siphon on a Google Adwords™ campaign

As for anyone reading this who is looking into marketing online, the biggest piece of advice I can give you is that you need to be diligent and learn how to read and interpret data. Everything moves a lot quicker in the digital world than it does in the real world, one day you could be at the top of page one on Google or getting a 20x return on ad spend, and the next day an update can come out that wipes away your profits and offsets your quarterly projections. A year in the real world is like four years or seven years on the internet, staying stagnant and not adapting to new marketing practices is dangerous, and in the coming years we’ll see a lot of the big name brands get disrupted if they don’t adapt before another more agile competitor essentially takes their lunch.

“Wow! That was a lot of advice jumbled into one answer, so if I am understanding you right, advertisers are paying more because of bot traffic and they aren’t even aware of it? Or even how to fix it?”

Yes, and I actually have posted about the subject a few times on social media as well as fixes on how to prevent bot traffic from eating away at your margins. One of the biggest discoveries I made recently is when I ran “Engagement” based ads on Facebook vs “Traffic” based ads, and saw a huge disparity between the number of clicks that were being reported and the number of clicks that were being counted by Google Analytics and other 3rd party platforms.

Now I totally understand that there will always be some percentage of drop off, because of people becoming impatient due to load time, and that every analytics platform counts viewers differently, however all things considered when I ran a split test between the two ad types and the number of clicks reported, I saw a much greater disparity in the number of clicks reported by “Traffic” based ads, than I did with “Engagement” based ads, and I’m not talking a few percentage points, I’m talking upwards of 20%, and when I shared my findings, I was turned onto Siphon and other services that have sprung up in the industry that track bot traffic and are accredited for helping customers receive refunds from major ad networks like Facebook and Google and can issue copies of your traffic logs that you can then hand over to your ad network and receive a refund on that malicious traffic.

“Woah! So you can get a refund on your ad traffic?”

Yeah a certain percentage of it, but I would highly recommend companies implement best practices and try to prevent the malicious traffic in the first place.

“That makes sense, it’s better to prevent it than ask for a refund. So what other mistakes have you seen business owners making?”

Honestly, there is a pretty long list of things, but the main thing that businesses hire me for that has been possibly the biggest pain point, would have to be customer experience and follow up on cart abandonment.

So let’s say there is an e-com store that is doing around $10M a year, based on the universal industry average that 2 out of every 3 people abandon their cart, there will be around $20M in cart abandonment. That is an incredible amount of money, and those are not cold leads either, they are warm, they have already been to your site, experienced your brand, and yet when I ask most company owners and CMOs where their marketing dollars are being spent, it’s not on converting this low hanging fruit, it’s on bringing in more hard earned, cold leads.

It is a little insane to me, but hopefully that trend will start to shift as companies continue to adapt with consumer trends, and improve end to end customer experience.

“Interesting, so is that what you do, or what exactly is it that you do?”

I have worn a lot of hats, but most notably I am known as a CRO (conversion rate optimization) specialist. So for example, I’ll come into an e-com or SaaS business that is doing $10M a year in sales, that has $20M in cart abandonment like I mentioned previously, and I’ll use a handful of strategies to recoup around 30% or $6M of those abandoned sales. That is what I am mainly hired for these days, but on the other hand, I can also come in and optimize a site from a technical level so that it ranks significantly higher on Google and other search engines, like I did for Addicted2Success.

It really depends on what the client needs, but mostly companies hire me to recover abandoned cart sales, and put more points on the board to make investors happy. Recently however, I’ve been hired directly by investment groups to speed up their return on investment in the companies they’ve invested in by auditing their portfolios, launching growth hacking campaigns, and implementing the marketing strategies I have bulletproofed across several industries.

Often times, the difference between profitability and ending the year on a deficit could be as simple as implementing a bot filter like I mentioned above, tweaking your site structure to index better on Google, or implementing a solid cart abandonment strategy. If you have ever read Think & Grow Rich and the chapter about being 3 feet from gold, that is where most of the businesses are at when they approach me, I help them achieve those last 3 feet by shifting, optimizing, and re-aligning their marketing efforts.

“That is a really interesting perspective, I myself am a huge fan of Think & Grow Rich and I couldn’t agree with you more a lot of businesses often are on the edge of greatness and may need that fresh pair of eyes and outside perspective or consultant like you to help them achieve it. So all of this is really amazing, and I am glad to make the following announcement, but before I do, where can our readers follow or get in touch with you if they want to learn more about marketing and about what you do?”

The easiest way to follow me would frankly be on Facebook via my personal profile and for anyone interested in learning more about marketing and the strategies I implement for my clients, then joining my strategic marketing group will give you the greatest insight. I cover everything from paid advertising to SEO to social media hacks I use on client campaigns, and every other week I jump in and do a one hour live Q&A where you can ask me anything about marketing or about how to solve a problem you’re experiencing in your business. It’s something of a side project of mine, and although I could charge significantly more for the information I share, I wanted to make it expensive enough for people to pay attention and take action on the content, but low enough for any small businesses, startup, or business professional to be able to afford it.

“That’s a great way to give back, so I guess that leaves us with the big announcement you’ve all been waiting for…”

After working with Joseph and seeing his work ethic and simple dedication to the craft, we are excited to announce that we have brought him in as a permanent partner here at Addicted2Success!

So to all of our followers here at Addicted2Success, please give Joseph Lazukin a warm welcome to our A2S family! We look forward to the growth and expansion of A2S under his direction and the lives we will touch as we continue to grow the world’s #1 site for motivation and inspiration!

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 100 million lives in the last 6 and a half years.

Life

5 Tactics to Stay Sharp in a Constantly Changing Environment

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I recently watched a compilation of SpaceX fails, and instantly came to the conclusion that the audacity of private space travel is both compelling and unsettling. I was a kid when the Challenger space shuttle exploded with a civilian on board and like most people at the time, I assumed space travel should be reserved for the government establishment.

Elon Musk, however, views the topic quite differently. Like other forward-thinkers, he adapts to a constantly changing landscape of political, financial, and technical dynamics that would overwhelm the vast majority of humanity. That same ability to adapt and remain sharp resides in you. You may not realize it, but by applying a few tactics, you can remain sharp in your arena of influence, no matter how much it shifts and changes.

Here are 5 tactics to make sure you stay sharp no matter what:

1. Fail Frequently

Every true expert in any field will tell you that failure is a major component to success. Thomas Edison took the sentiment a step further and said, “I have not failed. I’ve just found 10,000 ways that won’t work.” To stay sharp in a shifting environment, you must learn to fail frequently. In doing so, you maintain pace with changes in your environment and adjust your methods, thinking, and implementations to accommodate unpredictability, rather than avoid it. If you’re not willing to fail, you are incapable of success.

2. Embrace the Suck

I have a good friend who is an ultramarathon runner, and noticed she was wearing a hat that said, “Embrace The Suck.” Since I’m a former cross-country runner, I instantly understood the reference: “it’s gonna hurt, but go after it anyway.” How many of us embrace the lack of stability that comes with changing environments? Sadly, most of us do not. We complain, we blame, and we excuse the fact that we never stabilize.

What if we instead embraced the changes? What if we learned to accept the fact that business (and life) is always changing, and it’s a false reality to believe that anything is truly static? When we embrace the suck, we change our psychology. We come to grips with fluctuating terrain as a requisite component of growth. And when that happens, we are able to gain stability in the most uncertain environments. Sailors call it getting your sea legs.

“Failure is only the opportunity to begin again, only this time more wisely.” – Henry Ford

3. Read a Lot

People like Bill Gates, Warren Buffett, and Mark Cuban, as well as most CEOs, read about 50 books per year. In fact, when asked about how he learned to make rockets, Elon Musk claimed he learned from “reading books.” Innovation is always predicated on existing knowledge, and existing knowledge is most often solidified in books. If you want to learn to adapt to shifting environments, you must build a foundation of knowledge that comes from spending a lot of time reading.

Study after study affirms this point. Reading can be accomplished in many ways, and part of remaining sharp requires you to diversify your input. I read about 30 books last year, but I also read several hundred articles, studies, and blog posts. Books tend to provide structural or foundational information, while articles, studies, and blog posts tend to apply knowledge. You need both to succeed in uncertainty.

4. Practice the Uncertain

I remember my first few years practicing law and I often envied attorneys who did personal injury work. In my view, they learned one area of law really well, performed the same tasks every day, the same way, for the same reason, hoping for the same outcome. Then there was me, being asked to advise or draft contracts for situations that had no framework or precedent.

Most of the time, it felt like being dropped out of an airplane into the jungle each morning, having no idea who I would encounter, what they would need, or why they needed it. I learned to adapt by doing the work, which became my practice. There’s an interesting thing that happens when you face uncertainty on a consistent basis: you become comfortable with it.

To this day, I may not know what type of client will walk in my door, or what they will need from me, but I can guarantee that I have practiced enough to have my own framework of reference for how to help a person move forward in whatever circumstances they face. I do this daily in my legal and consulting practices, but you can do this wherever you’re situated.

“Be willing to be uncomfortable. Be comfortable being uncomfortable. It may get tough, but it’s a small price to pay for living a dream.” – Peter McWilliams

5. Visualize the Process

There are times when no panorama exists for what you are facing, and no amount of failing, reading, or embracing will prepare you for the uncertainty you need to conquer. In situations like that, visualization can be the key to progress. Visualization, however, can feel awkward and it’s important to visualize the process before the outcome.

Start where you first encounter the problem and how you might interact with it. Look around (within your visualization) and notice if there are people or other assets available to impact the situation. Visualize yourself dealing with the situation one way and then another. Try many approaches and see if any of them work within your visualization.

The goal here is for your brain to start developing mental pathways towards success, and by visualizing your encounters with uncertainty, your brain collects hypothetical experience. I’ve used this tool with my consulting clients many times to help them process through shifting circumstances.

As an entrepreneur, business owner, CEO, or other leader, you possess the ability to adapt. It may not always feel like it, but it’s innate and simply needs to be activated. When you find yourself troubled by shifting circumstances, take a deep breath and look forward, knowing you now have some tools to navigate.

How to you navigate through uncertainty? Let us know by commenting below!

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Life

Change Your Life Forever With These 30 Strategies

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There are strategies which bring together all happy and successful people who can also use them to improve the quality of your life. Usually when you want to change your life, you don’t know where to start and you risk losing the motivation because you don’t know the best strategies to apply. To change your life forever you have to change yourself. If you want to achieve extraordinary results, you must become an extraordinary person.

Here are 30 ways you can change your life today:

1. Face your fears, first the smallest, then the greatest.

2. Transform gratitude into a daily and constant mood. This will allow you to change your life.

3. Be conscious in every moment of what you think, feel, desire and do. Be Present. Do the exercises of “Remembering yourself” all year round.

4. Engage in realizing your dreams, creating a monthly plan with daily actions to accomplish them.

5. Decide what person you want to become, create a purpose that will guide your life and your days.

6. Practice observing thoughts, without identifying yourself with them.

7. Make your power supply healthier.

8. Read more books and take part in several courses and seminars.

9. Always out of the ordinary, do not imitate the mass.

10. Make gentle gestures to people you don’t know.

11. Imagine yourself while you have realized your dreams.

12. Take more time to be alone and get to know you better.

13. Live with the awareness that nothing is yours, everything is a gift.

14. Stop complaining; stop complaining; stop complaining.

15. Help others with the example.

16. Smile and laugh more often, even without reason.

17. Stay for a longer time in contact with nature.

18. Think, talk and act as the person you want to become.

19. Be punctual and if you make a mistake, please apologize.

20. Say thank you for each gift, learn to receive.

21. Change a habit or recurring reaction.

22. Take responsibility for the successes and failures you achieve, never point your finger at someone else.

23. Admire and bless more often.

24. Strive to perceive perfection and beauty in everything that happens to you.

25. Inwardly love your enemies, even if you don’t talk to them externally.

26. Learn a musical instrument or a new language.

27. Keep promises made.

28. During a difficult period ask yourself “What can I learn from this situation”?

29. Do more often what is right and less what is convenient for you.

30. Change your way of thinking.

If you want to change your life forever, you must act as if you were already the person you want to become. Take action as if you were already sure of yourself, and see what beliefs are held by successful people, great leaders, the best in your industry and those who get great results.

Listening to them, spend time with them, try to understand what they think, how they see each other, and what they think about their activity. Read the books of those who get the same results that you want to achieve, listen to their interviews, read their autobiographies, and find out what their mental attitude is.

All successful people have similar beliefs

I’ll tell you a secret: There is no greater psychological strength than the need we have to remain consistent with our own identity; to remain consistent with who we believe we are. What does that mean? Simple, that everything that anything I put after the words “I am:…” becomes reality.

If you think you are shy, you will do everything you can to act accordingly. If you believe you are extroverted, you will give everything to act accordingly. Listen and pay attention to what you add after the words “I am…”. If you don’t believe you can achieve your goals beyond the objective difficulties, you won’t be able to do it anyway: you will be the first cause of your failure.

Which one of these 30 strategies will you implement in your life today? Let us know in the comments below!

Image courtesy of Twenty20.com

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Life

Lost Your Mojo? Focus on These 3 Areas to Get Back in the Game

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It’s time for some good news! You’re only ever lacking in three areas and guess what? You can turn those 3 things around relatively easily and quickly!

It’s easy to get caught up thinking, that you’re miles behind, that you can’t find your flow or mojo or that you’re just lazy and unmotivated. The good news is you are only a few decisions, actions and days away from finding your mojo again!

Here are 3 things you need to look at when you’re feeling down and out:

1. Energy levels

The first place to look when you lose your mojo is your energy levels. What are you eating & drinking? Are you eating lean, green and light? If you aren’t already, cut your intake down and focus on hydrating your body with water and eating fresh organic food. Being light on your feet and energizing your body is most important.

Also, take a look at your exercise regime. Are you exercising for energy or are you burning your body out at the gym? Make sure you are getting good consistent rest every night and don’t forget to spend some time alone in nature connecting with your inner most self.

“You just got to wake up with a smile and love every minute of building your dream.” – Joe Duncan

2. Production levels

The second place to look is your production levels or more so, your lack of production! Are you producing enough work or activity to get the results you want? That’s usually the real cause of most of your problems; a lack of work, effort and momentum. In many cases a lack of production stems from a lack of energy – but hey, we’re working on that right?

3. Confidence levels

The third place to look when you’re floundering is your confidence levels. But don’t panic, we all lose our confidence from time to time. When you lose your confidence and your sense of certainty, everything else will be impacted, especially your performance.

The best way to get your confidence back is to go back to basics for a few days and try and build some momentum and get your flow back. You lose your confidence when you lose your self belief, so do the simple things you know you can do well, then you’ll start to believe in your ability again!

“You won’t always get it right, but that doesn’t mean you’re never going to get it right.” – Joe Duncan

It’s time to get your mojo back and get back in the game. Remember next time when you get stuck you only have to make adjustments in these three areas and most likely they will only be small tweaks and changes that need to be implemented. 

Click here if you are having trouble finding your flow, lost motivation and need some help to get back on your feet!

Image courtesy of Twenty20.com

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Life

How Never Giving Up Can Lead You From Pain and Suffering to Ease and Joy

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I struggled with many aspects of life early on such as growing up in challenging circumstances and getting bullied at school. I read my first self-development book at 13 and attended many courses and workshops, but nothing I encountered made the difference for me. It was only once I found a set of energetic processes and tools which I now use in my life and my work that I was able to turn things around.

Today, I get to write for you about my experiences, run a thriving mentoring and healing practice and travel to attend classes and events.

Here are some of the things I’ve done/learned along the way:

1. I took responsibility for my actions

I believe we attract all our experiences in order to learn from them. It is tough when we go through things we don’t know how to handle and experience pain, fear and anxiety as a result.  

This leaves us many emotions to release and a skill gap to bridge, which if done right, allows us to develop a level of confidence about how to turn experience into awareness and integrate our learning into wisdom for future ease and higher outcomes.

For me, learning to let go was hard (we are not taught this and I kept feeling like I had to hold onto things to protect myself). After a while, I came to the decision that “It’s not what’s happened to me, it’s how I deal with it that matters”.

Choosing from this space was empowering and allowed me to move from regret and develop a sense of purpose from my experiences.

2. I jumped off the cliff without a parachute and became inspired and trusting on the way down

I had gotten to the point where if I stayed where I was, I would die. I didn’t know how my life would look or who I would become in the process of changing, yet I knew if I was going to survive I had to become a radically different version of me.

Once I made that decision, I found the tools I was looking for that were relatable, fun and powerful. I began to change my thoughts, feelings and emotions and way of viewing the world.

After a while, instead of using personal development to escape the pain of my life, I became addicted to pursuing the highest version of myself and curious how much change and transformation I could create. I was having fun!

I began to ask what was possible for me I’d never imagined and realized that who I actually am is completely different from who I had thought I wanted to become. I discovered my soul purpose was connected to my inner work and my years of struggle and transformation meant that I had something valuable to offer others.

“What we are waiting for is not as important as what happens to us while we are waiting. Trust the process.” – Mandy Hale

3. I had the unshakeable belief something else was possible

As growth, healing, and expansion became my highest goal, the details filled themselves in. The right people and things showed up to trigger my growth and to support me which helped me be less fearful, and more able to give and receive love from others.

I lost layers of accumulated emotional garbage and started to connect with my power and purpose. I stopped telling my victim story (except to inspire others) and I began to trust myself and have faith in life again to have my back.

4. I made heaps of mistakes and instead of feeling bad about it, I felt determined, courageous and free

This part was tough. There were setbacks, embarrassments, discouragements and challenges but I wasn’t going to give in and quit.  

I had to suck at some things in order to get better. Creating a new life from scratch is a great way to lose ego. There were a few hurdles where I would get super upset, yet giving up was never an option.

There’s no point in being upset so I sucked it up and moved on. This takes courage and feels totally weird at first, but it is so worth it.

5. I became a new version of me

In the course of recreating myself, I began to develop new attributes. I was so focusing on changing, I didn’t notice what was different about me at first.

Every few months I would write my goals and it wasn’t until I would check them that I began to realize how much I’d accomplished in the process of changing me.

This became clearer whenever I would run across someone who I once looked up to because their life suddenly looked smaller than I remembered. While they had been comfortable and barely moving, I had plodded past them like the proverbial tortoise. As I stay on this trajectory, the benefits and changes multiply exponentially over time.

“Every day, you reinvent yourself. You’re always in motion. But you decide every day: forward or backward.” – James Altucher

6. I became open to new ideas and concepts

In the process of being cracked wide open by life, I became curious, accepting and interested in different ideas, concepts and techniques.

Things like manifesting, consciousness, spirituality and other ‘strange’ ideas became my friends.  After years of trying to create change via psychological means, effort, willpower and implementing traditional tools of personal development, I found my wheelhouse in the different.

Today I am grateful for my early adversity and my own persistence and determination. Without them, who I am today would have remained undiscovered and I wouldn’t get to do the cool stuff I do with other people. I am grateful for the amazing tools and information around today, which can make the journey so much easier.

What helps you keep moving when you feel like giving up? Let us know in the comments below!

Image courtesy of Twenty20.com

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