Entrepreneurs
6 Tips We Used to Start a Booming Ecommerce Business
Starting a business is not easy. If it was, everyone and their mother would have one (spoiler alert: they don’t). According to the US Bureau of Labor and Statistics, 20% of small businesses fail within the first year. The truth is that you need to know how to start a business before you take the risky plunge.
But don’t be discouraged! Our small cosmetics wholesale company has managed to make record sales this year alone despite 2020 being synonymous with doomsday. This serves as the ultimate starting point to turn your side hustle into your full-time business. Here are some simple tips that can increase your chances of success through business prospecting.
Remember the 5 tips below and you are bound to succeed:
1. Refuse to quit when the going gets tough
As the famous Billy Ocean once sang, “when the going gets tough, the tough get going.” Yes, it’s cheesy, cliché, and easier said than done. It’s also an essential mindset of starting a business.
When we started our company, we had to make huge sacrifices. My co-founder had to sell his car. We both only had enough to cover the expenses of our business initially. The employees of our company consisted of just us.
For years we had to keep our goal in mind and have no doubt that this risk would pay off. And it paid off big! Starting a business will always be difficult, no exceptions. Some days will be horrible, some days will be great. Everyday will serve a bigger purpose.
2. Create your site on a platform made for ecommerce
Unless you’re a web developer, please don’t try to craft your store from scratch. Many platforms have built-in functionality to hit the ground running. In particular, they even have the ability to create custom reports. You’ll be able to let customers checkout on your site, you can track their buying patterns, and see where your traffic is coming from.
What’s also good about platforms like these, is that they have easy ways to regulate and boost your search engine rankings. It just makes it simple to update crucial SEO data like your site’s meta description and meta title. Information like this not only lets potential leads know what your company is all about, but it lets search engines know too.
“Chase the vision, not the money; the money will end up following you.” – Tony Hsieh
3. Stay agile and vigilant toward market changes
Now more than ever, small businesses need to stay on top of changes in the market both domestically and internationally. Even in the best years, it’s important to monitor the market and have the ability to quickly make changes in order to survive.
Stay on top of ecommerce trends. Know the supply and demand of the market your ecommerce site is focusing on to stay ahead of the competition. This year especially has served as a good exercise in being flexible. Have a master plan, but leave wiggle room for the unexpected.
4. Make customers your focus from the first day
Your customers are the lifeblood of your company. If you can’t absolutely commit to being empathetic to them, you might as well have no customers.
By focusing on providing as much value as possible to the customer, you will always win. Especially when starting a business, as you enter an area that already has established competitors, one of the easiest ways to begin to take market share is by providing a better experience.
That means having the ability to accept a smaller margin or dedicating more time and resources to areas that influence the customer experience the most. That could be in the form of customer service, pricing, or any other factor.
Use a survey maker to figure out your customers’ different buyer personas. Who are they? What are the problems they face? Tailor your content and strategy to fit each individual’s needs. You do both them and yourself a disservice without knowing this.
“No matter how many customers you have, each is an individual. The day you start thinking of them as this amorphous ‘collection’ and stop thinking of them as people is the day you start going out of business.” – Dharmesh Shah
5. Identify which CRM systems you’ll need
Starting a small business in the modern era has added more obstacles for entrepreneurs to overcome. Make it easy for yourself and use services that allow you to manage your customers. You’ll likely need a software that lets you respond to inquiries and need another to launch robust, segmented campaigns for marketing purposes.
Research what CRMs you’ll need ahead of time, and which ones would be the best fit for you. It will save you time and a headache later when you inevitably expand your business. Also, good CRMs can give your small business the ability to collect key information about your clients. Buyer patterns and problems become apparent with this kind of software.
6. Choose a market you understand
Just because your friend made 6 figures off of selling a certain product doesn’t mean you will. The web is saturated with courses telling you how you can double your salary by selling this one thing. The majority of consumers won’t find success this way alone.
Simply, the more you understand about the products or services you are selling, the easier it is to create a marketing strategy for your business. The same goes for finding suppliers and most importantly, understanding your customers.
Have you ever considered starting a business? If so, what’s stopping you from beginning? Share your stories with us below!
Entrepreneurs
Most Entrepreneurs Fail to Do This and It’s Killing Their Success
Celebrating progress also provides entrepreneurs with the psychological sustenance needed to endure the marathon of building a business
The journey from a mere concept to a tangible reality is one of the most exhilarating yet challenging paths an entrepreneur can navigate. This odyssey is punctuated by milestones that stand as testaments to perseverance, innovation, and relentless hard work. (more…)
Entrepreneurs
9 Ways Augmented Reality Gives Your Business a Competitive Edge
By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success
Leveraging Augmented Reality for Business Advancement: Exploring Applications
In the ever-evolving landscape of business innovation, Augmented Reality in business emerges as a transformative force, reshaping traditional paradigms and unlocking new opportunities for growth and advancement.
Through a comprehensive examination of AR’s capabilities, applications, and business benefits, this article serves as a roadmap for enterprises seeking to harness the full potential of augmented reality to propel their success in the digital age.
UNI.Agency as a forefront developmental agency tailors unmatched digital products and immersive experiences. They help companies outperform their competitors and customers’ expectations. And now, there is time to delve deep into the AR realm.
Gaining Insight into Augmented Reality
From revolutionizing customer experiences to optimizing operational efficiency, AR in retail is poised to drive significant advancements in how businesses operate and engage with their stakeholders.
Augmented Reality (AR) seamlessly integrates digital information and virtual objects into the real-world environment, offering users an immersive and interactive experience through devices like smartphones or AR glasses.
It revolutionizes various industries, from entertainment to healthcare, by enhancing perception and creating innovative opportunities for engagement and exploration in the digital era. AR not only enriches our understanding of reality but also opens up new possibilities for creativity, communication, and problem-solving, making it a powerful tool for businesses seeking to enhance customer experiences and streamline operations in an increasingly digital world.
Differentiating Augmented Reality and Virtual Reality
Augmented Reality (AR) overlays digital elements onto the real world, enhancing the user’s perception of their environment. Virtual Reality (VR), however, immerses users in entirely virtual environments, blocking out the real world. There are some core differences between these two technologies in gear and display approaches:
- AR enriches reality with digital information, while VR creates entirely immersive virtual experiences.
- AR typically requires less specialized hardware, like smartphones or AR glasses, while VR often involves dedicated headsets.
- AR is commonly used for enhancing real-world experiences, such as in gaming, retail, and navigation, encouraging augmented reality shopping. Whereas VR is primarily employed for immersive simulations, training, and entertainment in fully virtual environments.
The Influence of AR on the Customer Experience Journey
As of 2024, Augmented Reality (AR) has evolved into an indispensable tool across various sectors, offering immersive and interactive experiences that seamlessly blend digital elements with the real world.
Stimulating Interest
Augmented Reality (AR) captivates customers by offering visually engaging experiences that spark curiosity and intrigue, enticing them to explore products or services further.
AR’s ability to overlay digital content onto the real world creates an immersive and attention-grabbing experience, drawing customers in and igniting their interest.
Educating and Empowering Users
AR in business empowers users by providing interactive and informative experiences that educate them about products, services, or concepts in a visually compelling manner.
Through AR, customers can interact with virtual models, animations, or informational overlays, gaining a deeper understanding of the features, benefits, or use cases of the offerings.
Exploring Further Depths
AR encourages customers to delve deeper into products or services by offering immersive and interactive experiences that go beyond traditional marketing materials.
By allowing users to explore virtual representations of products in real-world contexts, AR in retail provides a unique opportunity for customers to visualize how offerings fit into their lives, fostering deeper engagement and understanding.
Business Benefits of Augmented Reality
Businesses utilize AR for diverse applications, including product visualization, virtual try-ons, and enhanced customer engagement. In education, AR transforms learning experiences by providing interactive simulations and visualizations.
Additionally, AR has become integral to industries such as healthcare, where it facilitates surgical training and patient education. With advancements in AR technology and widespread adoption, it continues to shape how we perceive and interact with our environment, ushering in a new era of innovation and connectivity.
Let’s look at why AR has become so indispensable as a business tool nowadays.
Revolutionizing Training Methods
AR in business transforms training by offering immersive, interactive simulations that replicate real-world scenarios, enhancing employee learning and skill development.
It’s lucrative for hands-on training experiences. Since there’s no need for physical equipment or environments, reducing costs and logistical constraints while improving knowledge retention and performance.
Boosting Productivity Levels
Augmented Reality in business boosts productivity by providing real-time access to information and guidance, allowing employees to complete tasks more efficiently and accurately.
Through AR-powered tools and applications, workers can streamline workflows, troubleshoot issues, and collaborate effectively, resulting in increased output and operational efficiency.
Implementing Dynamic Marketing Approaches
AR enables businesses to implement dynamic marketing strategies that captivate and engage audiences in unique ways.
By integrating AR into marketing campaigns, companies can create interactive experiences that drive brand awareness, customer engagement, and sales conversions, setting themselves apart in a crowded marketplace.
Fostering Product Development
Augmented reality and marketing foster innovation in product development by facilitating virtual prototyping, design iterations, and collaborative decision-making.
With AR, teams can visualize and test product concepts in 3D, gather feedback from stakeholders, and make informed design decisions faster, leading to faster time-to-market and more successful product launches.
Creating Tailored Customer Experiences
AR creates personalized customer experiences by allowing users to interact with products and services in customized ways.
Through AR-enhanced applications and experiences, businesses can tailor content, recommendations, and promotions to individual preferences and behaviors, enhancing customer satisfaction and loyalty.
Amplifying Brand Recognition
Augmented Reality shopping amplifies brand recognition by providing memorable and shareable experiences that leave a lasting impression on customers.
By incorporating AR into branding initiatives, companies can create immersive brand experiences that spark conversations, increase social media engagement, and strengthen brand loyalty, ultimately driving business growth and success.
Final Thoughts
In conclusion, Augmented Reality in business stands as a transformative force, offering a multitude of benefits across various aspects of operations. From revolutionizing training methods to boosting productivity levels, AR empowers businesses to thrive in an increasingly competitive environment.
By embracing AR technology, companies can unlock new opportunities for growth, innovation, and success, while delivering immersive and engaging experiences that resonate with customers and stakeholders alike.
As AR continues to evolve and integrate into everyday business practices, Uni will incorporate the best practices to promote business advancement and drive meaningful change for the clients. We’re to shape the future of commerce to your benefit.
Entrepreneurs
How Entrepreneurs Are Harnessing LLCs to Launch Successful Startups
LLCs have unique advantages for starting up and growing a successful business
In my entrepreneurial journey, I’ve learned that LLCs have unique advantages for starting up and growing a successful business. But, before delving into the advantages, it’s essential to grasp the fundamentals of what an LLC is and how it operates.
What is an LLC?
An LLC is a hybrid business entity that combines the liability protection of a corporation with the pass-through taxation of a partnership or sole proprietorship. This unique blend provides entrepreneurs with the best of both worlds: personal asset protection and simplified taxation.
One of the most significant advantages of an LLC is its limited liability feature. This means that as the owner, my personal assets are shielded from any liabilities or debts incurred by the business.
In the event of lawsuits or financial obligations, only the assets of the LLC are at risk, offering me peace of mind and protecting my personal wealth.
Advantages of Forming an LLC
Flexibility in Management and Structure
Another aspect of the LLC that appealed to me was its flexibility in management and structure. Unlike corporations, which have rigid hierarchies and formalities, LLCs allow for a more relaxed approach to governance. As the founder, I have the freedom to structure the company in a way that suits the needs and goals of my startup.
For instance, LLCs can choose to be managed by their members (owners) or appoint a manager to oversee operations. This flexibility enables me to maintain full control of the business or delegate management responsibilities to trusted individuals while retaining ownership.
Additionally, LLCs are not bound by strict meeting requirements or extensive record-keeping obligations, reducing administrative burdens and allowing me to focus on building and growing the business.
Pass-Through Taxation and Financial Efficiency
One of the most attractive features of an LLC, particularly for startups, is its pass-through taxation. Unlike corporations, which are subject to double taxation (taxation at both the corporate and individual levels), LLCs pass profits and losses directly to their members’ personal tax returns.
This tax efficiency not only simplifies the filing process but also allows for greater flexibility in managing cash flow and reinvesting profits back into the business. As an entrepreneur, minimizing tax liabilities and maximizing financial efficiency are critical components of long-term success, and the pass-through taxation feature of an LLC aligns perfectly with these objectives.
Enhanced Credibility and Professionalism
Establishing an LLC can also enhance the credibility and professionalism of a startup. Unlike sole proprietorships or general partnerships, which may be perceived as informal or less legitimate, an LLC provides a formal business structure that instills confidence in customers, investors, and partners.
By operating under the umbrella of an LLC, I can present my startup as a reputable and established entity, which can open doors to opportunities such as securing financing, attracting top talent, and forging strategic partnerships.
This enhanced credibility can be a significant advantage, particularly in competitive industries or when seeking to differentiate my startup in the market.
Protection of Intellectual Property and Brand Assets
For startups built around innovative ideas or unique intellectual property, protecting these assets is paramount. An LLC offers an additional layer of protection for intellectual property and brand assets, safeguarding them from infringement or unauthorized use.
By registering trademarks, copyrights, or patents under the name of the LLC, I can establish legal ownership and enforce my rights more effectively in the event of disputes or infringement claims. This protection not only preserves the value of my intellectual property but also enhances the overall stability and longevity of the startup.
Steps to Form an LLC
Let us now look at the general steps to form an LLC for your business:
Step 1: Choose a Name for Your LLC
Selecting a unique and distinguishable name is the first step in forming an LLC. Ensure that the name you choose complies with the rules set by your state’s LLC division. Typically, the name must end with “Limited Liability Company,” “LLC,” or an abbreviation of these terms.
Additionally, the name should not infringe on the trademarks of existing businesses.
Step 2: Designate a Registered Agent
A registered agent is an individual or entity appointed to receive legal documents, such as lawsuits or subpoenas, on behalf of the LLC. The registered agent must have a physical address within the state where the LLC is formed.
For instance, if you are forming an LLC in Texas, ensure that your registered agent has a physical address in Texas.
This role is crucial for ensuring that the LLC remains compliant with legal requirements and maintains good standing.
Step 3: File Articles of Organization
The Articles of Organization, also known as a Certificate of Formation or Certificate of Organization in some states, is a document that formally establishes the LLC. You’ll need to submit this document to the appropriate state agency, usually the Secretary of State or Division of Corporations.
The articles typically include basic information such as the LLC’s name, address, registered agent details, and the purpose of the business.
Step 4: Create an Operating Agreement
While not always a legal requirement, drafting an operating agreement is highly recommended for LLCs. This document outlines the ownership structure, management roles, voting rights, profit-sharing arrangements, and other important aspects of the LLC’s operations.
Even if you’re the sole owner of the LLC, having an operating agreement in place can help clarify expectations and prevent disputes in the future.
Step 5: Obtain an Employer Identification Number (EIN)
An Employer Identification Number (EIN), also known as a Federal Tax Identification Number, is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to identify your LLC for tax purposes.
Even if your LLC doesn’t have employees, obtaining an EIN is necessary for opening a business bank account, filing taxes, and conducting other financial transactions.
Step 6: Obtain Necessary Permits and Licenses
Depending on the nature of your business and its location, you may need to obtain various permits, licenses, or certifications to operate legally. These requirements can vary widely from one industry and jurisdiction to another. Common examples include business licenses, zoning permits, health permits, and professional licenses.
In my entrepreneurial journey, the decision to establish my startups as LLCs has been instrumental in mitigating risks, optimizing financial performance, and positioning my ventures for long-term success.
By harnessing the advantages of the LLC structure, I’ve been able to navigate the complexities of entrepreneurship with confidence and resilience, laying the groundwork for a bright and prosperous future.
Entrepreneurs
Build a Strong IT Team with These Smart Hiring Tips
Without dedicated IT staff, your company may not be able to function as efficiently or effectively
The role of IT staff in your company is not only essential but also ever-evolving. As your business grows, so does the need for qualified IT staff and more robust recruiting solutions.
After all, from maintaining and troubleshooting the computer systems that keep your business running smoothly, IT staff also help employees stay connected and productive by providing technical support at all times. (more…)
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