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How I Helped Businesses Overcome COVID-19 Difficulties Using Facebook Ads And Online Marketing

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If you’d like to learn how to maximize your time during the current pandemic so you can improve your productivity, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.


By now, it should be clear that COVID-19 has affected businesses worldwide. The global economy has been affected and small to medium sized businesses are really suffering. Beauty salons, retail shops, gyms, and fitness centers are closing down. Business owners are struggling with cash flow issues and have no idea what to do next as most of their walk-in customers stay home. Customers are not allowed to go out due to quarantine in respective countries and some businesses are forced to shut down due to preventive measures set by the government.

You can now agree that it is a challenging period, not just for business owners but for everyone. That’s why I want to help as many people as I can. I am a digital marketing expert who has helped several businesses during these tough times. I managed to help the businesses shift from offline to online completely through webinars and zoom appointments, driving traffic to their portals using Facebook Ads and other means.

“Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain.” – Vivian Greene

I started out when I was only 17 and right now am an entrepreneur setting up my very own advertising agency to help out businesses during this tough period. Today I’d like to share with you what I’m encouraging my clients to do:

1. Make use of Advertising Portals like Facebook Ads 

Right now there are more users on Facebook than even before COVID-19 because they are stuck at home. Some see this as a trend while some see this as an opportunity to enter as an advertiser.

If you are a business owner who has not leveraged the power of Facebook Ads, I really would encourage you to do so because this will allow you to get the reach that you want and help you to get more sales even during the tough times.

I’ve used the Facebook advertising platform to reach out to at least 1 million users during the quarantine period, generating at least 6-figure results in the process. If I can do it, so can you!

2. Resonate and Empathize With Your Audience (Especially when times are tough)

Everyone is going through tough times now and it’s not easy for everyone. I would like to suggest that you be more generous and give out offers that could help someone. For example if you are an F&B outlet, give out more promotions for those who are going through rough times now like seniors. This will help you gain more awareness in the market.

One of the reasons why this will help you more is because you are able to get the correct target audience. If you are running a fitness business and you target people who are struggling to get fit at home and empower them with the idea that they can get fit at home, they will resonate with your message. By doing so, you are able to build a connection and eventually build a thriving community by having connections with several people with similar interest.

Make use of this period of time to connect with those in need of help and you may emerge stronger than before. Look at how technologies evolved since the 2008 crisis, at that period of time Facebook only had 100 million users. Facebook now has at least 1 billion users. 

This current crisis will allow a shift in technology – a simple example is how everyone is going on Zoom and this has changed how people communicate. Instead of working from the office, they are now doing tele-commuting.

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” – Dale Carnegie

3. Use This Opportunity To Upgrade Yourself

If you are stuck at home because the government has told you that you cannot go out or operate your business due to quarantine, this is the best time for you to upgrade yourself and learn a new skill set. It will help you to gain a new perspective which may allow you to come out stronger and better after COVID-19.

What are some of the ways you can upgrade yourself? You can pick up a book regarding the topic that you have always wanted to master, say for example Marketing. I would recommend books like Russell Brunson Dot Com Secret for a start, as it’s one of the easiest ways for you to understand the world of Internet Marketing from there.

Another way you can upgrade yourself is by diving deep into platforms like Udemy where knowledge is abundant. You can learn about coding, gardening, or any new knowledge with a click of a button online! 

Quarantine isn’t so bad. You have the access to the internet where it’s transparent and you can learn just about anything online. Almost everyone has this chance right now so make full use of this opportunity and become a master of your subject!

How have you made sure to stay productive during the coronavirus pandemic? Share your stories with us below!

Lenney Leong is founder of Get Customers, an advertising agency based in Singapore who does guerrilla marketing methods and unconventional videos. He has been featured on several articles and he has worked with seven-figure companies and helped them drive traffic to become market leaders.

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Entrepreneurs

Why Entrepreneurial Innovation Matters More Than Ever

Innovation and disruption are a key part of thought leadership online. But most online business owners today are blinded by tactics

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How to Lose a Team in 10 Days: Are You a True Leader?

The dichotomy between good leadership and poor leadership is that you are either showing up for your people or expecting your people to show up for you.

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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