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The Ultimate Guide to Facebook Ads for Hustling Entrepreneurs

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facebook advertising

Having been on Facebook for a while, you must have bumped into a couple of ads. And if you think like a true businessman, then you are definitely wondering how you can also put your ads out there. However, simply being able to put up a Facebook advertisement would not cut it, you would need to be able to create ads that are worth it.

To help you out in your attempt to make it big on Facebook advertising, we have come up with this ultimate guide. We hope this can help you get started with advertising with the most effective social media platform for marketing.

What you need to know about Facebook Ad Types

There are many ways on how you can make use of Facebook for advertising your brand. Facebook has come up with a number of different advertising tools that you can use for spreading the word about your brand and your product offerings. Knowledge of these tools will help you strategize what campaigns you can do using Facebook.

Here are the different types of advertisements that you would be able to do on Facebook:

1. Facebook Feeds

These feeds are where you can see posts from your friends, and pages you follow. Users tend to scroll along with this page in search of something interesting. Because of this, Facebook allowed the placement of in-feed ads.

It is a highly-recommendable ad type because a lot of Facebook users really do cross along the feeds, giving a high opportunity to be read. It is actually the first type of Facebook Ad that you should dive into before trying other ad types.

There is also a variety of in-feed ads for you to choose from: a photo post, a video post, or even a carousel post where you can post multiple photos or videos.  Another variety, canvas ads, is a new addition and is only available for mobile. Canvas ads are full-screen ads that are integrated into the Facebook interface, thereby eliminating the need to trigger the opening of a mobile web browser.

There are also lead ads, which allow you to get the email and name of a user to be able to download an e-book or something, but also right into the Facebook ecosystem. Finally, there are offer ads, which can even notify users in their email address that the offer will be expiring soon enough. This ad is free but you can pay to boost it.

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” – Leo Burnett

2. Instant Articles

Instant articles are those content that would normally open an external website, but instead, opens a window from within the Facebook app, and opens it there. Instant articles help you bring website content into Facebook in an efficient manner. Ads can also be placed in the Instant Articles space.

Instant Articles is great in itself because content that would normally require a web browser can now be easily and quickly opened, and without leaving Facebook at that. Facebook allows you to monetize the use of your ad space, which means you can advertise on other page’s instant articles, and you can also earn for allowing other ads on your own instant articles. It is a good idea to learn more about how Facebook instant articles work so you can maximize its potential for advertising.

3. In-stream Videos

If you like playing videos on Facebook, then you should have bumped into video ads somewhere in the middle of a video. These in-stream video ads are usually 15-30 seconds long and may appear before, during, or after watching a video.

There are in-stream video ads that are non-linear, which means that the ad would not stop the playing of the video that the user is actually watching.  In-stream videos are great because it really gets the attention of the audience. It may sound quite irritating, but it really is an effective way to reach out to your potential customers.

4. Audience Network

A network of apps and websites out of Facebook, Audience Network allows you to share Facebook content outside of the platform. With this, you can also tap into the users of other apps and social networking sites.

Audience Network is basically a network of apps and websites that make use of content from Facebook, including ads. With audience network, you will be able to accomplish the following:

  • Increasing brand awareness
  • Reaching out to your target audience
  • Improving engagement with your target audience
  • Installing apps
  • Playing videos

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” Steve Jobs

5. Messenger Ads

Ads also find their way to the messaging system of Facebook. Facebook messenger can be integrated with messenger bots which can help provide to your potential customers the answer to the following functions:

  • Tell the product offerings of your business.
  • Provide discount coupons
  • Reach out to a potential customer who abandoned his cart

With an ever-increasing user base, messaging apps have in fact surpassed social media apps in number of monthly active users. If you’re looking to start using Facebook Messenger ads, you should take note of the three primary features of Facebook Messenger ads:

  • Messenger Destination – This allows advertisers to make ads that lead people from posts and ads seen in their Facebook Newsfeed into starting a conversation with your page within the Messenger app.
  • Messenger Home Placement – Ads can also be placed in the Messenger homepage, making it more prominent since users immediately see your ads when they open the app. The calls-to-action of Messenger Home Placement ads can be customized and compel users to install your app, shop on your e-commerce site, or get in touch and start a conversation with your page.
  • Sponsored Messages Placement – Considered one of the most straightforward ad types in Messenger, this ad placement actually appears as a message in the Messenger, and is effective in getting the word out about offers and promotions you may currently have.

With a number of different ways to utilize Facebook for advertising purposes, you might end up using the wrong tools for the wrong reasons without doing intensive research first, which may affect your organization. Effectively utilize Facebook Ads for your business with guides like this to help sustain your business’ growth and hit your targets!

What experience have you had using Facebook advertising? Comment below!

Working for an e-commerce fulfillment, Outreach Community Specialist Juliette Anderson is dedicated to educating businesses in internet marketing, e-commerce management, and fulfillment. Equipped with knowledge from managing several e-commerce companies for four years, she knows how important it is for businesses to understand online marketing and more.

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How You Can Start Networking in Style in 2023

By investing your time and effort in networking, you will gain more business through the relationships you make

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

Grow your business

By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.

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