If you’re wondering how powerful branding is then this will help. Building a strong personal brand can set you apart from your competitors, which means that your brand might determine if you fly high or flunk low. This is because your brand acts as your business representative which shows the customers what they are dealing with and if you are good to deal with firsthand.
Thus, whether you are an aspiring entrepreneur or hustling to level up your business, the following tips will help you gain a lasting momentum in the business world:
1. Focusing on the details
There’s no such thing as a small detail to overlook— your consumers are much more observant than some business owners give them credit for. This is why every little detail should be thought about, like the fonts used in your business sign or logo that needs to match the personality of your brand.
Focusing on details is a vital aspect in establishing your brand because some of your clients may not voice it out as to why your brand identity works or doesn’t, but they can and will notice if it’s right or somewhat off. This simple mistake can undermine your brand and company’s image thus making it look like you are unprofessional or unworthy to work with.
Of course, what will your business be without your consumers, right? Which is why your audience determines your status if you are in control in your niche —not you. Thus, know your customers that consume your products and understand their needs or issues. This way, you’ll be able to create solutions through your products or services.
Since the 21st century is the digital age, social media is now one of the most efficient ways to market your brands because of its vast reach. Facebook alone has recently surpassed 500 million members. By simply making Facebook one of your social media outlets for your brand, you’ll be able to reach out to at least a number of potential customers.
4. Personal branding
Notice that most of the commercials right now target the feelings of the consumers by having heartfelt advertisements that can sometimes make you shed tears. Now that’s not exaggerating, countless advertisements use words like empowering, moving, inspirational, or uplifting incorporated with their brand to reach out and gain an impact towards the audience.
According to Ms. Jennifer Kem, a branding and marketing expert who helped entrepreneurs like Lisa Nichols and Steve Harvey, “the key to building personal branding is keeping the feelings associated with your product or brand in mind.”
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
Here’s how you can do that:
1. Creating experiences
You need to create an experience for your customers for them to know what your brand is all about.
For example, you are running a startup café and want to attract an artsy crowd, then why not have some art contests or some pop-up performances? By doing this, you make your consumers a part of a community or will make them feel like they’re co-creating the establishment of the brand.
2. Creating a sense of belonging
As what was previously stated, making your consumers feel like they are a part of a community will speak volumes towards your brand and products. It is a huge mistake if all you do is just create swag with your logo on it. It’s important to embrace connections and ties with them.
“The key is to set realistic customer expectations, and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.” – Richard Branson
3. Communication and relationship
Know your consumers more, this is the type of intangible service which plays an important role in making your customers come back for more other than the product or services that you offer. In this way, you are securing ties and establishing the foundation of your branding.
So, how do you do this? Simple. Just act and communicate like a friend by knowing things about your customers, such as email addresses, or connecting through the use of social media to establish your relationship even more.
The key to building a strong and effective brand identity is developing a game plan with clear goals and vision in mind. Do this as early as possible so that you will be in top shape to compete with other competitors in the vast sea of businesses in the market.
Establish clear goals, and you will be positioned in a consistent brand image throughout your marketing platforms.
How do you make sure to create awareness of your business? Share your tips with us below!
Image courtesy of Twenty20.com
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By investing your time and effort in networking, you will gain more business through the relationships you make
Are you completely new to networking?
Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.
It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?
Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.
Rock up with confidence
If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.
Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!
Where to go networking
If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.
For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!
If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.
Get more leads and referrals
This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.
Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.
When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!
Grow your business
By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.
We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.
2023 is just around the corner, and you have the chance to make it the year you make networking work for your business. And the benefits could be incredibly amazing for your business, just like they have been for ours, and many business owners we have worked with over the years.
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