Did you start your business so you could scrape by and live hand-to-mouth for the rest of your life? Of course not. You want to thrive, not survive.
Nobody would put themselves through the entrepreneurial roller coaster if they weren’t ambitious, or had grand dreams of growth, authority, and success. Where you are today may be great, but it isn’t where you desire to be next month, next year, or five years down the line… right?
I hear you, and it’s a great mindset to have, because it is the only way to thrive in this fast-paced world. However, growth and expansion isn’t all rainbows and happiness. It poses real problems, which I discovered when I interviewed 163 successful people for my latest book, ‘The Successful Mistake.’
The problem with growth is, when you’re growing, everything zooms past you in a flash. You make quick decisions, you plan quick, and you improve quick (so you can continue your journey of growth). It’s a great position to be in, as it proves you’re doing something right.
Nonetheless, because of this you increase your risk. Mistakes, failure, and adversity become a real issue, and the stakes rise each time. Many businesses slip into oblivion during periods of growth, yet this does not mean you have to a statistic.
If you wish to grow and expand while you keep your feet on the ground, listen up. Avoiding these mistakes may save your business (and life):
1. Do Not Buy The Most Expensive Option
During periods of growth, you often have more money to spend. You’re keen to outsource and automate, and improve every aspect of your business. This can be done through tools, hardware, software, or people yet there are other things you should save your money for.
It’s easy to fall into the trap of buying what everyone else in your space has bought. It’s easy to lose sight of what you need, and instead buy what you want. You’re low on time so you buy the enterprise package. You can afford it after all, so why not go ‘all out’ and get the best of the best?
The answer is simple: if you don’t need to spend your money, don’t spend it. Mike McDermott and the Freshbooks team discovered this the hard way, investing over $1 million dollars into software they couldn’t make work for them. They could have gone in at a lower tier or used a different system altogether. In the end, they built their own system to fulfil ‘their’ needs. Just because you can buy the most expensive option doesn’t mean you should.
2. Do Not Listen to The “YES” Men
No matter what industry you’re in, the moment you grow and expand is the moment people start knocking on your door. Everyone offers their help, support, and opinion. It’s easy to lose yourself in your ego, delighted by this newfound attention. Some of these people (and the advice they offer) could help you continue your growth and expansion. However, much of it will be a mere distraction halting you in your place.
Steve Olsher experienced this during the dot.com boom. His business (Liquor.com) grew and grew, and investors and bankers offered their support. They insisted he needed help if he was to continue his growth, so he hired a CEO based on their promises.
These people gave him all the yes’ he could have asked for, but none of it helped as the dot.com crash hit. So if you find yourself surrounded by “yes men”, take a step back and ask yourself if they are the right people to continue your growth and success.
“I have a mentor. I have… guides. I have a lot of guides. Not a lot, but people whose opinions I really respect and who I will turn to.” – Jake Gyllenhaal
3. Do Not Run Before You Walk
Once you build momentum, it’s easy to get carried away. One win leads to another, so it’s important to keep the ball rolling. There is no rest for those in high-growth-mode, but there is a difference between moving quickly and choosing to run before you’re ready to walk.
My friend Arnold du Toit found this out the hard way, as his early version of ‘The Rolley’ went viral amongst the UK golf scene. People loved it. People wanted it. People began to expect it, so Arnold and his team made promises they couldn’t keep.
It lead to launching a subpar and unreliable product at an event where all the key movers-and-shakers attended. It was an opportunity for great press and prestige, but instead of a bang, they found a whimper. Of course, they learned and grew from this.
They improved their product, fine-tuned their target market, and continued to grow and expand. A mere bump in the road, but one that didn’t have to happen had they chose to grow with grace from the beginning.
4. Do Not Take The “Easy” Option
The biggest problem you face during growth and expansion, is the shear volume of decisions you must make. As such, you search for the easy option. This is never more apparent than when you have to build your team because you need people to help you. You’re low on time, high on stress, and this team will help you get through it all. The problem is, it takes time to build an epic team.
Jordan Harbinger faced this issue when he grew ‘The Art of Charm’. What began as a humble podcast developed into courses, events, and workshops. Jordan and his partners needed help, so they turned to those they knew (friends, friends-of-friends, etc…).
It’s not to say you shouldn’t hire a friend, because your friend may be the ideal candidate. But there lies the key: they need to be the right candidate, not the easy one.
To an extent, this is an understandable mistake to make. Regardless, your sole aim as an entrepreneur is to make the “right” decision, not the easy one. To grow and expand your business is the aim of all aims, yet it’s a period thwart with danger. Although now you know what you know, you can tackle it with success built upon success.
“I never wanted to take the easy way, and I was always willing to hustle.” – Bebe Rexha
How do you carefully maneuver challenging times in your business or life? Comment below and let us know!
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