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3 Ways You Can Create the Right Relationships for Your Business

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Business relationships

If you’re an entrepreneur who has a business online, I would wager one of the most thought about strategies you delve on daily is how to make your business successful.

This is the common denominator which connects us all, no matter what niche you have chosen, or what your target audience is. We are all striving for success. Knowing this, while there are many strategies which make us different, the one which connects us all in business is the power of building relationships.

A great relationship built on behalf of your company could mean sparking the interest of a brand ambassador, a bridge to a new group of clients, or a killer recommendation. The potential of building relationships are to the moon and back, and I would wager you already know this.

But what you might not know is there are “right” relationships you could be building for your brand. Do you understand the differences? Relationship marketing is a time old tradition which has been profited on by many smart entrepreneurs. The one’s who succeeded understood how to determine which relationships were the right relationships to pursue.

For this article, I sat down with Moshik Raccah, Founder and CEO of Silo, a networking and relationship building platform which allows you to share your expertise with new friends and establish a great first impression for your business.

Here are the 3 ways he explained you can in which you can create the right environment to build a powerful relationship for your business:

1. Communicate Frequently

One of the foundational principles every business owner must understand is the power of communication when it comes to building relationships.

Mr. Raccah explained when you are at the potential person’s top of mind with whom you want to build a relationship with, they are more likely to remember you. Consequently, building a top notch relationship doesn’t happen overnight, and some people get this part wrong, even though they DO communicate.

More often than not, their communication comes in the form of an email or message asking you to share their article or hire them for some kind of expertise they say they have.

Honestly, you hardly ever bite do you? One of the reasons you don’t is because you don’t know, like, or trust this person. Frequent communication where this person congregates is your best option. While you may not be speaking to them directly, perhaps someone has asked a question on their social media post in which you can answer.

It’s little things like these which allow the person in question to remember who you are when the time comes to reach out and make an introduction or an offer to help them personally.

“Be genuinely interested in everyone you meet and everyone you meet will be genuinely interested in you” – Rasheed Ogunlaru

2. Develop Mutual Respect

As a business owner, it’s easy to fall into the trap of always wanting people to do something for you. Naturally, you want your business to become successful and if you’re not moving forward, it may feel like you’re sliding backward.

In this scenario, Mr. Raccah says in order to create a great business relationship you have to have mutual respect for your colleague. Unless someone is referred to you by a trusted business associate, this portion of relationship building can take some time to develop.

For them to have trust and respect for you, and you for them, it takes time to prove ourselves over and over in the business world. In any case, if you’re trying to build relationships for the right reasons in your business, you will learn that consistency is the only tool you will need to accomplish this aspect.

Lend a helping hand which has nothing to do with your business success. What happens when someone develops trust in you? More than likely, you have proven yourself trustworthy over and over again. To establish this, you must be willing to help someone else build their business.

This also falls into the Reciprocity Theory developed by Robert Cialdini, where he shares how doing favors for others will, in turn, create favors for your business because the person feels compelled to return the favor to you.

To develop mutual respect means you have to learn to give a lot and take a little over time. This could even mean you know someone who would click perfectly with another colleague of yours. Make the referral and share the relationship. You never know who is friends with someone that could propel your business forward faster than you ever could alone.

3. Serving is Selling

Probably the most powerful part of my conversation with Moshik Raccah was when he described how business owners should be serving their customers and colleagues. In 2010, Trendwatching.com came out with a trend brief which highlighted how brands who were on point with serving others created a shift in selling which is now adopted by a lot of other businesses today.

If you want to make an impact on someone’s life and draw them closer to your business, serve them. When you educate, help, and inspire others with your expertise or knowledge, you are slowly building a bridge for them to connect with your brand and service.

How can your business service its prospective clients and customers today? Social listening is a powerful tool you can use to help you monitor keywords and notify you when your services are needed on any platform. Serve others through engagement and conversations you have on a daily basis. Don’t keep your secret to 100,000 page views from your audience, share how you’ve done it and the steps they need to succeed to.

“If you’re lucky enough to succeed, it’s your responsibility to send the elevator back down.” – Kevin Spacey

Building relationships is going to be the perfect strategy your business should adopt and evolve over time. There will always be opportunities for you to shine and create a valuable impression on someone who needs it today. Just like the massive oak tree, the only way it’s going to fall is if you chop it one stroke at a time.

How do you keep your clients coming back to your business time and time again? Let us know by commenting below!

Jennifer Spencer is a serial entrepreneur who currently serves as Head of Marketing of AppMasters.co, an app marketing agency. She is also the founder of Accelerant PR, a digital branding agency focused on helping startups write and share their stories. She is a passionate storyteller, online marketer and social media specialist.

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1 Comment

1 Comment

  1. KG

    Sep 26, 2017 at 10:07 pm

    Great post! Yes, it’s all about attracting and developing the right relationships whether personal or business. Good insights! Thank you.

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Entrepreneurs

5 Soft Skills Every Entrepreneur Needs to Succeed

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There are countless components that go into building a successful company, but soft skills act as the fundamental building blocks of a functioning business. Hard skills are considered to be job-specific, whereas soft skills are interpersonal skills, like listening and communication. 

Nearly 93% of employers said that soft skills are an “essential” or “very important” factor in hiring decisions. With the right blend of hard and soft skills, an entrepreneur is capable of great things.

Here are five soft skills that can help entrepreneurs scale their growth and lead successful ventures:

1. Confidence

A successful company starts from individual confidence. In order to motivate and inspire others, an entrepreneur must find reassurance in themselves. Other businesses and consumers will believe in your company if you consistently believe in yourself. 

Being confident also means becoming comfortable with being uncomfortable— taking risks will expand your business and place you above competitors. As an entrepreneur, and leader, it’s crucial that you not only possess confidence, but exhibit it throughout every step of your business ventures.

2.Self-Awareness

It is vital that an entrepreneur have a clear insight into their personality, especially their strengths, weaknesses, thoughts,and emotions. 

When an entrepreneur is self-aware, it can lead them to beneficial partnerships and agreements. Without good self-awareness, leaders become easily persuaded and spineless. Self-awareness also includes control. Becoming overly emotional, for example, can lead to detrimental impulsive decision making. 

“Self awareness is the ability to take an honest look at your life without any attachment to it being right or wrong, good or bad.” – Debbie Ford

3. Collaboration

From the day we begin talking, the ability to work well with others is pivotal to any project. As an entrepreneur, it is important to recognize and understand your own responsibilities. To do this, you must identify your business culture and have tools on hand to manage mutually dependent relationships. 

Active listening inspires collaboration within teams and creates learning opportunities. Without open collaboration or sharing and discussing information, the success of your business is  limited.

4. Time Management

Time is the greatest equalizer. No matter who you are or what you do, we all have the exact same amount of time in the day. Successful management of that time separates the great entrepreneurs from the bad ones. 

Entrepreneurs have many responsibilities; they are often jumping between tasks, hopping on calls, and attending events. They also tend to make every decision within the business.

It is crucial for business owners to find an organization system that works for their company and their goals. Creating a long term road map of company ambitions is an excellent way to distinguish high versus low priority initiatives. Entrepreneurs should create prioritization systems that employees can follow each month, ensuring business targets are met.

“Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!” – Tony Robbins

5. Resilience

Throughout your entrepreneurial journey, unexpected hurdles and setbacks are inevitable. The process of starting a business will not be perfect. What matters most is how you progress when the outlook seems bleak. Your ability to stay tough and weather the storm speaks volumes to your leadership— and will lead to a huge payout at the end of the day. 

Maintaining entrepreneurial resilience throughout rocky times will empower your employees while simultaneously building your credibility. Resilience will also inform potential clients and customers that you are willing to fight through thick and thin.

Soft skills are the backbone of every successful entrepreneur. While hard skills like financing and marketing are crucial to conducting business, soft skills provide the essential groundwork. Developing these soft skills will come with time, mindfulness, and an eagerness to grow. Take the initiative to prioritize these skills in yourself. Once you’ve done that, you can then cultivate those same qualities in your business.

Do you think soft skills tend to be more important than hard skills in today’s business world? Share your thoughts with us below!

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The 7 Successful Habits of Entrepreneurs

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habits of entrepreneurs

A while ago, I wrote an article on the 51 mistakes that can sabotage your business. However, that was one piece of the puzzle. You have to run your business well to be a successful entrepreneur, but, what’s more important is that you run yourself so well that your business follows suit. In order to do that, you need some good habits that can seriously boost your chances of success.

Here are the 7 must have habits that most successful entrepreneurs have:

1. Mindfully Meditate Everyday for At least 10 Minutes

Tim Ferris, who has interviewed thousands of world-class performers and entrepreneurs, says that the most common practice of all world-class performers is mindfulness meditation. There are different types of meditation, and each serves its own function.

However, mindfulness meditation is meant for controlling your mind so as to be able to focus more intensely on the task at hand. Higher focus equals higher productivity and becoming more effective at whatever you do.

Working in a distracted state leads to substandard work and also takes up more time. If you want to be able to get in the zone like most top-notch entrepreneurs, you need to mindfully meditate.

Now, there are some caveats you need to be aware of before you begin:

  1. Like medicine, mindfulness meditation has a minimum effective dose and that minimum is 10 continuous days for at least 10 minutes each day.
  2. Practice guided meditation before you try meditating on your own.

2. Read a Lot

Warren Buffett was once asked what the secret behind his wealth was. He pointed to a stack of books and said the secret was to read 500 pages like that everyday. Mark Cuban is also a voracious reader and spends almost 3 hours everyday reading in spite of being busy with his businesses. Bill Gates and Mark Zuckerberg also read a book every week.

Now, I am not telling you to read so much everyday but at least make an effort to finish 2 books every month. This is a very common habit among the top-notch entrepreneurs and as Warren says, “knowledge builds up like compound interest.”

Also try not to read on any digital medium except that of Kindle. In spite of it being convenient to read on your phone or tab or laptop, these devices tend to distract us with their notifications and push us to other procrastinating habits.

“So please, oh please, we beg, we pray, go throw your TV set away, and in its place you can install a lovely bookshelf on the wall.” – Roald Dahl

3. Keep the Phone Away, aka take a Digital Detox EVERYDAY

With multi-national companies all vying for our attention, we need to learn to use our phones less everyday. While it can be extremely tempting to open your phone while you are waiting in line or are taking an Uber ride, you should resist and embrace the boredom. This has two effects:

  1. It teaches you to sit through boring and monotonous tasks for longer periods of time and not get pulled away at the tiniest amount of distraction.
  2. It builds up your will-power and your discipline.

I see a lot of entrepreneurs try to do this and even successfully do this but they don’t build it into a habit. They do it once a week or once a month and think it will have a beneficial effect on their lives. Sadly, just like eating your vegetables once a week is a very stupid idea if you want to live a healthy life, taking a digital detox occasionally is useless.

4. Dump Coffee for Tea

Most Americans are heavy coffee consumers and can’t live their lives without coffee. But wait …The main ingredient behind coffee is caffeine which is a natural stimulant. If you take a stimulant regularly, your body adapts to the stimulant and you fail to get the benefits of coffee such as greater energy and focus which other non-regular drinkers get.

On the contrary, tea’s natural stimulant relaxes your body and enables you to put in more hours of work without the “crash” effect that coffee drinkers face. If you are up to the suggestion of making tea a part of your daily habits, I suggest you try out green tea which has 15% more caffeine than a cup of coffee. It also possesses l-theanine, which helps the consumer put in a greater state of focused awareness into his/her work.

But if you are a newbie tea drinker and can’t stand the taste of coffee (I don’t know how that’s possible though☹), try out flavored tea.

5. Sleep Around 8 Hours Daily

I think the most damaging piece of advice out there is sleep less and do more work. If you do that, all that’s going to happen is that you are going to wake up the next day feeling drowsy. The net result is that your productivity will suffer.

Also, the notion of early to bed and early to rise is not true as your biological clock may be differently tuned than that of others and your biological prime time may be late at night. However, don’t be too late to sleep as that hinders the DNA repair and as a side-effect your mental fatigue remains.

If you can’t get to sleep early, try to not use your phone or watch the TV or any sort of screen whatsoever, as the blue light can slow down your natural sleep cycle.

“It is a common experience that a problem difficult at night is resolved in the morning after the committee of sleep has worked on it.” – John Steinbeck

6. Take Cold Showers

You know what troubles most entrepreneurs? They’re good at planning yet it’s the execution part where almost all of them fall flat. It’s because the execution of ideas throws the harsh realities of the business world onto the face of the entrepreneurs, and they are forced to reconsider if they can actually ever succeed.

It is here that the winners get separated from the losers. And guess what separates them? Willpower. I have the best tactic to help you build it and it’s so simple too! Take cold showers early in the morning or late at night, when it is already chilled outside. If you live in a place that is hot, then this tactic may not have the intended effect on you.

However, try taking cold-showers in the winter. You will see that your brain makes all sorts of excuses so as to not go under the chilling water and if you succeed in pushing your brain to do the work, you will have succeeded. You are then, the master of your mind and not the other way around.

7. Plan and Review Daily

If you want to live a truly productive life and get things done instead of having a mounting pile of to-dos, you need to plan ahead. You need to divide your daily schedule into blocks of time and dedicate tasks to each block.

Parkinson’s Law states that the work we need to do stretches into the time we give ourselves to finish it. Therefore, if you need to get work done and don’t give yourself any time-limit or deadline, you will find your work stretching for enormous amounts of time and eating into the time reserved for other tasks.

However, when you first start planning, you will find most of your plans are utterly useless as most tasks will stretch far beyond the time you have allotted for them. This is where the second part comes along – which is to review the plans and reschedule them.

However, there is a particular style of reviewing and this is how you can go about it. First, you need to make a plan of what you intend to complete in a week and what you intend to complete in a day. Then, before going to bed every night, open your calendar and make a note regarding what you failed to complete today and how you will accommodate them into your weekly goals. This should be done before going to bed daily.

Now, it’s your turn. Share this post and spread the word. What’s the most important habit according to you? Do you have any such habits that you use? Let me know in the comments!

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Build Your Business One Brick at a Time

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A good friend and business associate once approached us asking for business advice. “I have $25,000,” he said. “How do I turn that into $50,000? Actually—wait, how do I turn one million into two million in one year?”

We looked at each other, and then we looked back at him and said “You don’t take a million and turn it into two million. It’s not that easy. There are no shortcuts in life, and there are no shortcuts in business.” We recommended he do things the old-fashioned way.

He understood—and we understood—that, of course, some people do double their money in the blink of an eye. It’s not impossible, but it’s incredibly risky. And it’s also not what we are about. We’re not promoting the Bernie Madoff model of Ponzi and phony, get-rich-quick deals; we all know how well that worked out in the end. Businesses have to have a real economic model that is built one brick at a time.

Start, Build, Sell

Growing your business is an incremental process: you start, you build, and you sell. You build more, you sell more. If you have a viable product or service that customers want, they’ll come back to you again and again. They’ll also tell their friends. 

Positive word of mouth is as important as the product itself, because it helps you continue to grow. As Albert Einstein once said (and Warren Buffet often quotes), “compounding interest is the eighth wonder of the world.”

Buffet, known as the smartest investor of the past century, invests in management teams and products he believes in through his company Berkshire Hathaway. He is also said to only invest in products that he likes and uses, and that fall in his circle of competence. Therefore, as a big holder of both their stocks, you can assume he loves Coke and McDonald’s. He also eats and drinks both regularly. Keep his investment interests in mind as you build your business.

“The only strategy that is guaranteed to fail is not taking risks.” – Mark Zuckerberg

The Value of Viability and Balance

What kind of product or service you decide to build is important, too. You have to be insanely fortunate to have success selling an entirely unique product. It doesn’t mean that you shouldn’t try, but always remember it is easier to sell a product that is easily understood. When you’re just starting out, and even if you’re not, it’s much easier to sell something people completely understand rather than an avant-garde product.

Whatever you want to try in business, whether you have a brand-new type of shop or a nail salon in a strip mall down the street from another nail salon in another strip mall, the essence is the same: work harder, work smarter, and constantly improve.

One challenge you may find at this stage of your entrepreneurial journey is the difficult task of finding balance between preparing and over preparing. As you build and sell, focus on the details, but don’t let them overshadow your big picture.

Spilling the Oil

In The Alchemist, Paulo Coelho writes of a boy who wants to learn about happiness. The boy’s father sent him to the wisest man in the world: the sage. The boy traveled for forty days to reach the wise man, finally finding him in a bustling palace. When the boy asked for the secret to happiness, the sage responded by suggesting the boy take a walk through his palace and come back in two hours.

The sage had one additional request: he handed the boy a teaspoon with two drops of oil and instructed him not to let the oil spill as he walked the grounds. He toured the palace, his eyes never leaving the spoon. When he returned, the sage asked the boy if he had enjoyed the Persian tapestries and the intricate gardens, but the boy replied he hadn’t seen them; his eyes were focused on the spoon. Although he had spilled no oil, he had also seen none of the glories of the palace.

The sage refilled the spoon with two drops of oil, instructing the boy to savor the details of the palace. When the boy returned, he realized he’s spilled the oil, but he was able to describe in detail the colors, tastes, smells of the palace that were beyond his wildest imagination. The sage responded, “The secret of happiness lies in looking at all the wonders of the world and never forgetting the two drops of oil in the spoon.”

“When you want something, all the universe conspires in helping you to achieve it.” – Paulo Coelho

The same is true in business; keep an eye on both the details and the big picture—neither of which you can do if you’re cutting corners or letting the fear of making mistakes stop you from moving forward. Fail often and fail quick. Learn from your mistakes. And, if you are smart, learn from other people’s mistakes, too.

What was your favorite tip from this article? Share your thoughts with us below!

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5 Key Skills to Grow Your Network as an Entrepreneur

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Networking is an essential and important component of the business world. However, as necessary as it may be, business people tend to dread the inevitable task. More often than not, it is because they don’t necessarily find much success throughout the arduous process. 

Surprisingly, much of the secret to networking success lies not in how successful your business is, rather, it is in the personal and character-driven skill sets and qualities of the business person or entrepreneur.

If you struggle with networking, or you’re looking to improve upon your already impressive networking skills, here are the 5 essential personal skills you need to make a lasting, positive impression:

1. Be Authentic and Genuine

Sure, being authentic and genuine isn’t necessarily a ‘skill set’ you can just acquire. There are different practices and habits you can adopt which will paint you as a more earnest and reliable business person. The best thing about adopting these practices is that it’s easy. It only requires a little bit of mindfulness and diligence.

Authenticity and being genuine start at the simplest levels. For example, when meeting a new business contact, don’t jump right into business talk. Talk to them as a person first, rather than someone you can benefit from knowing. In the end, treating someone like a friend rather than an advantageous contact will make them more likely to help and guide you.

Moreover, being genuine is typically something people can sense. Typically in the business world, people get caught up in the work aspect of things and the ‘dog-eat-dog-world’ mentality. 

While you should be looking out for your business and its success, this doesn’t mean you should walk over other people to get there. Character and management styles communicate a lot about a person, and this could turn away contacts if you’re too cutthroat.

Finally, in being authentic and genuine, be mindful of people who maybe can’t provide you with the same opportunities you can provide them. Don’t treat these people any less than the contacts that can give you plenty of opportunities. 

How you treat those who can logistically ‘do nothing’ for you is just as important as how you treat the CEO of a major corporation. This is a key component of having an authentic and likeable character when networking.

2. Make it a Two-way Street

Networking is never about one person making out better than the other party. It takes a joint effort to create a mutually beneficial and lasting business relationship. Typically, selfish people don’t create business contacts because they’re only looking to gain for themselves. The best way to nurture networking relationships is to offer something beneficial to the other party.

Based on the Robert B. Cialdini’s “Influence: The Psychology of Persuasion,” the principle of reciprocation instinctively kicks in and compels us to return the favor. Essentially, you will get more out of networking relationships when you offer up an attractive service, favor, product, or deal to the other party because, generally, they will feel compelled to return the favor.

“The currency of real networking is not greed but generosity.” – Keith Ferrazzi

3. Be Easy to Teach

As an entrepreneur, you’ve probably overcome a handful of trials and tribulations. It’s no secret that to be an entrepreneur you have to be cunning, clever, relentless, dedicated, and driven. 

Generally, entrepreneurs get a lot of credit, but it’s important not to let this get to your head. One important aspect of networking is not only the opportunities available presented to you, but also any lessons or words of wisdom the person offers.

Being easy to teach makes these business contacts more likely to share their experiences with you, what works, what doesn’t, and how to handle different situations. Not only are you encouraging and empowering the person giving you the advice, but you’re also taking in new perspectives and ideas to help you and your business. It’s a win-win situation for both parties.

Moreover, people are more likely to connect with and help people that listen intently and recognize the validity and value of other people’s viewpoints. Receive the advice and ideas contacts give you with an open mind, and you’ll be sure to make a lasting positive impression.

4. Stay in Touch

While staying in touch isn’t necessarily a personality or character trait, it’s extremely important. Business relationships are just like any other relationship: they require constant effort, following up, and reciprocation. Very often, people exchange business cards without ever following back up. Even if the contact isn’t necessarily relevant to your business, you exchanged cards for a reason.

Essentially, you never know who they may know or what advice they may have to help you in your business endeavors. It may seem like a tedious task, but following up and staying in touch with new and old network contacts is one of the most important parts of developing and fostering healthy, beneficial business relationships.

“Success isn’t about how much money you make; it’s about the difference you make in people’s lives.” – Michelle Obama

5. Show your Appreciation and Gratitude

Even though networking is pretty much a universal endeavor, it never hurts to express your appreciation and gratitude to the contact you made. By simply sending a ‘thank you’ email, or better yet a ‘thank you’ card, you’re sure to gain major brownie points with the contacts in your network.

This is because gratitude and appreciation are hard to come by. Even if the act was as simple as exchanging business cards or taking time to have a coffee, you should thank the other party. Not only does it bode well for your character, but it also shows that you respect and value their time, opinions, and any help or advice they may offer.

This should also be kept in mind for contacts you have had for a while. Even if the relationship gets comfortable, it’s still important to thank them every now and again. This helps ensure that the relationship is still appreciated and valued and that neither party is taking the other for granted. By showing your appreciation, people are then more likely to continue to help you. It also might help you be more grateful overall in your day-to-day life!

Networking can seem like a daunting task however, if you go into it with genuine and mindful intentions, you could wind up meeting some fascinating people, developing long-lasting business relationships, and advancing the interests of you and your business.

Often times, formal institutions and coaching focuses on the technical aspects of networking: how to shake a hand, how to deliver an elevator pitch, what to wear, and how to speak. All these aspects are important, but they can come off rather robotic.The key to successful networking lies in the personality and genuineness of your character. 

At the end of the day, if you are shallow and selfish with your interests when networking, you’ll have a much harder time developing lasting, beneficial relationships. Being mindful and down-to-earth should be the main thing in mind when embarking on networking efforts.

How do you network with people and grow your personal brand? Share your thoughts and ideas with us below!

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