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3 Ways You Can Create the Right Relationships for Your Business

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Business relationships

If you’re an entrepreneur who has a business online, I would wager one of the most thought about strategies you delve on daily is how to make your business successful.

This is the common denominator which connects us all, no matter what niche you have chosen, or what your target audience is. We are all striving for success. Knowing this, while there are many strategies which make us different, the one which connects us all in business is the power of building relationships.

A great relationship built on behalf of your company could mean sparking the interest of a brand ambassador, a bridge to a new group of clients, or a killer recommendation. The potential of building relationships are to the moon and back, and I would wager you already know this.

But what you might not know is there are “right” relationships you could be building for your brand. Do you understand the differences? Relationship marketing is a time old tradition which has been profited on by many smart entrepreneurs. The one’s who succeeded understood how to determine which relationships were the right relationships to pursue.

For this article, I sat down with Moshik Raccah, Founder and CEO of Silo, a networking and relationship building platform which allows you to share your expertise with new friends and establish a great first impression for your business.

Here are the 3 ways he explained you can in which you can create the right environment to build a powerful relationship for your business:

1. Communicate Frequently

One of the foundational principles every business owner must understand is the power of communication when it comes to building relationships.

Mr. Raccah explained when you are at the potential person’s top of mind with whom you want to build a relationship with, they are more likely to remember you. Consequently, building a top notch relationship doesn’t happen overnight, and some people get this part wrong, even though they DO communicate.

More often than not, their communication comes in the form of an email or message asking you to share their article or hire them for some kind of expertise they say they have.

Honestly, you hardly ever bite do you? One of the reasons you don’t is because you don’t know, like, or trust this person. Frequent communication where this person congregates is your best option. While you may not be speaking to them directly, perhaps someone has asked a question on their social media post in which you can answer.

It’s little things like these which allow the person in question to remember who you are when the time comes to reach out and make an introduction or an offer to help them personally.

“Be genuinely interested in everyone you meet and everyone you meet will be genuinely interested in you” – Rasheed Ogunlaru

2. Develop Mutual Respect

As a business owner, it’s easy to fall into the trap of always wanting people to do something for you. Naturally, you want your business to become successful and if you’re not moving forward, it may feel like you’re sliding backward.

In this scenario, Mr. Raccah says in order to create a great business relationship you have to have mutual respect for your colleague. Unless someone is referred to you by a trusted business associate, this portion of relationship building can take some time to develop.

For them to have trust and respect for you, and you for them, it takes time to prove ourselves over and over in the business world. In any case, if you’re trying to build relationships for the right reasons in your business, you will learn that consistency is the only tool you will need to accomplish this aspect.

Lend a helping hand which has nothing to do with your business success. What happens when someone develops trust in you? More than likely, you have proven yourself trustworthy over and over again. To establish this, you must be willing to help someone else build their business.

This also falls into the Reciprocity Theory developed by Robert Cialdini, where he shares how doing favors for others will, in turn, create favors for your business because the person feels compelled to return the favor to you.

To develop mutual respect means you have to learn to give a lot and take a little over time. This could even mean you know someone who would click perfectly with another colleague of yours. Make the referral and share the relationship. You never know who is friends with someone that could propel your business forward faster than you ever could alone.

3. Serving is Selling

Probably the most powerful part of my conversation with Moshik Raccah was when he described how business owners should be serving their customers and colleagues. In 2010, Trendwatching.com came out with a trend brief which highlighted how brands who were on point with serving others created a shift in selling which is now adopted by a lot of other businesses today.

If you want to make an impact on someone’s life and draw them closer to your business, serve them. When you educate, help, and inspire others with your expertise or knowledge, you are slowly building a bridge for them to connect with your brand and service.

How can your business service its prospective clients and customers today? Social listening is a powerful tool you can use to help you monitor keywords and notify you when your services are needed on any platform. Serve others through engagement and conversations you have on a daily basis. Don’t keep your secret to 100,000 page views from your audience, share how you’ve done it and the steps they need to succeed to.

“If you’re lucky enough to succeed, it’s your responsibility to send the elevator back down.” – Kevin Spacey

Building relationships is going to be the perfect strategy your business should adopt and evolve over time. There will always be opportunities for you to shine and create a valuable impression on someone who needs it today. Just like the massive oak tree, the only way it’s going to fall is if you chop it one stroke at a time.

How do you keep your clients coming back to your business time and time again? Let us know by commenting below!

Jennifer Spencer is a serial entrepreneur who currently serves as Head of Marketing of AppMasters.co, an app marketing agency. She is also the founder of Accelerant PR, a digital branding agency focused on helping startups write and share their stories. She is a passionate storyteller, online marketer and social media specialist.

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Are you completely new to networking?

Then this article is a great place to start. Networking isn’t hard on paper…you go along to online and in-person meetings, make new connections and build relationships, and those relationships lead to more work so you can grow your business! The challenge is that in reality, it isn’t quite so straightforward, as our emotions get involved and make things much tougher.

It’s incredibly common for nerves to creep in and to feel overwhelmed and apprehensive when it comes to networking – even when it isn’t new to you. But how can you become more successful at it, feel less self-conscious, and make networking work for you and your business?

Here’s a few tips to help you embrace every business networking opportunity you get, so you can grow your business and achieve your goals.

Rock up with confidence

If you want to keep those nerves at bay and ooze confidence at networking get-togethers, you’ll need to downplay it rather than seeing it as a big occasion. Try not to put pressure on yourself and see it as a casual meet-up with a bunch of people with similar goals to you. To help you relax in the run-up to the event, be sure to set achievable goals and expectations before you go.

Keep your chin up and your goals in mind – positivity is key. One easy goal for your first networking meeting is very simply to speak to one other person and see where the conversation goes. Introduce yourself and your business, but take the time to listen to their story, too. It’ll only take a few minutes and will be over before you know it, so it’s nothing to fear. You may even enjoy it and want to speak to a few more people, too!

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” – Dale Carnegie

Where to go networking

If you’ve never been networking before, it might not be very easy to find a group – but only because there’s so much choice and you don’t know where to start your search! Groups come in different sizes and styles, so it’s important to find one that suits you and your business. Informal, formal, big, small… the choice is yours.

For your first meeting, start small to ease yourself in – a big group could prove too daunting, and stop you from feeling comfortable enough to get involved. After all, you want to make a strong first impression!

If you’re wondering which group to opt for in the long-term, give a few a go! Get a feel for them, speak to as many people as you can, and see which one suits! You’ll know when a group feels right for you, and you can see where those all-important relationships are most likely to be built. If a group doesn’t feel like the right for you, give a different one a go.

Get more leads and referrals

This will happen for you, as long as you put the effort into building those relationships. If you take the time to get to know people, and then check in with them and support them, they’ll see you as a trustworthy and reliable contact who they can call on. And when they feel that way, those leads and referrals you’re looking for will come a-knocking.

Once you’ve made relationships with people who you trust, and they’ve had a positive experience working with you, you can even ask for referrals! But don’t rush this, as you don’t want to inadvertently push people away or try and force the relationship along too quickly.

When you do get an opportunity to work with someone you’ve met at a networking group, go above and beyond to offer more value than they’re expecting, as then, they’ll be much more likely recommend you and introduce you to more of their contacts!

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By investing your time and effort in networking, you will gain more business through the relationships you make, and you will be able to grow your business.

We know that it’s not easy, going networking for the very first time. And that’s why we want to give you all the advice and tools that you need so you can walk in with confidence and make the most of the opportunity.

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