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How To Start An Online Business With No Experience – Julie Stevanja



Recently Addicted2Success attended Pause Fest, which is a creative tech conference that a lot of entrepreneurs attend. I was lucky enough to catch up at the conference with Julie Stevanja, who is the founder of the very well known women’s activewear website Stylerunner.

Julie’s business is an Australian icon because it grew 30%-50% month on month in the first few years and this has resulted in her startup now being valued ten’s of millions of dollars.

A lot of that success has been due to the more than 450K of followers that the brand attracts and the eye-catching web presence that is hard to avoid.

Check out my interview with Julie on YouTube below.

Here are 7 takeaways from Julie Stevanja’s interview:

1. Know if you want to be an entrepreneur

One of the keys to starting an online business that Julie taught me is to first of all work out if you want to be an entrepreneur. Now we all know this, but what Julie taught me is that when you start to become eager to do something more creative, that’s a really great sign that you probably have the entrepreneur bug.

I often tell people that with all the automation happening in the economy, the one scarce resource is creativity which is usually entrepreneurship. Julie recommends that if this happens to you, try working in a tech startup like she did for a few years to gain some knowledge, then consider starting an online business.

2. Find a niche

The secret sauce to Stylerunner in the early days was that fashion was crowded, but what Julie discovered was that there was no niche within this category that did women’s active wear well. The mistake a lot of entrepreneurs make is that they pick a crowded category to launch a business into.

To find the niche that might work for you, start looking at blogs, social media, and other online businesses. Think about your niche from the consumer point of view. Is there something that you have to buy that is always hard to find online, or that is done poorly?

Once you find your niche, launch with a very lean product, test the market and then iterate your product based on customer feedback.

3. You don’t need to have a tech background

One of the first things I noticed about Julie was that she started an online business with no tech background. She did what most people are not prepared to do and jumped straight into the deep end. If you don’t have tech expertise, you can build it by bringing it into your team.

In Julie’s case, early on, she used a freelancer platform to build her first website that was very basic. Once she had something up on the web, she then spoke with web developers on the cheap side and the expensive side.

She spoke with as many as she could to then drill down to the main concepts they were all saying. From there, she began work on a better site using what she had learned.

“Every problem has a solution” – Julie Stevanja

4. Use social proof to sell products

Upon looking at Stylerunners Instagram account, it’s very clear that Julie understands social proofing. Social proof makes customers feel like other people like Stylerunner’s products, and they are not alone.

Many of the photos that Stylerunner uses are taken by other Instagrammers and people that seem genuine, and relatable. These photos make it very easy to see what the active wear might look like on a real person who is not a supermodel.

Stylerunner’s social media reflects a community and not just a brand or product. If you can achieve this goal with your own online business, then you will be well on your way to having a successful startup.

“If something doesn’t work that’s data” – Julie Stevanja

5. Try some simple social media tricks

Julie taught me some really quick and easy tips that work well for most of the social media platforms. She said in all content you should have a call to action. So if you use Instagram, then your picture description should have a question to get people talking about your post.

We all think we know how important content is for creating an online business, but Julie says you need to go the extra mile. The only content that goes viral is a post where you go out of your way to create value. If that value is relevant to your end customer as well, then you will see an increase in sales from it.

The simple way to test if a social media post works is by seeing how many likes and comments it gets. Over time, you will figure out what’s working and what’s not, and then you can adjust your social media strategy accordingly.

6. Build relationships with investors early

Dealing with Venture Capital or Private Equity firms can be a challenge and if you want to scale your online business later on, you need to know how to deal with them. Julie explains that a relationship with an investor is a bit like a marriage; you are going to spend a lot of time with them so you have to make sure you like them and you feel they are good for your startup.

Start by creating a wishlist of investors (use your competitors investors if you don’t know any) and then introduce yourself to each of them. “You must do this early on” Julie explains, “otherwise, if you wait until you need them to invest, they will know nothing about you, and so they are unlikely to put money in.”

Julie described it to me like this; investors are a bit like converting customers on your website. You need to have a large funnel of them to begin with because only a few of them will convert. Investors are also like customers in the sense that they too want social proof.

If your funnel of investors is too small, then an investor might be wondering why there are no other interested investors. So, to sum up, engage investors early on, and send them regular updates of how your online business is tracking.

7. Get some practical education

In Julie’s case, she has a traditional business degree but what she found is that the education she did was missing a lot of practical advice. The basics of setting up a business and managing it day to day were just not covered so Julie joined an unconventional entrepreneur course run by The Entourage.

She said that the benefit was not only the knowledge but the opportunity to build a network of great entrepreneurs and thought leaders. These people are going through the same struggle so they can often help with highly relevant solutions.

Now if unconventional entrepreneur education is not for you, then there are plenty of other ways to meet like-minded entrepreneurs, you just have to put yourself out there!

Check out Julie’s startup Stylerunner to find out more about her company or follow @Stylerunner on Instagram


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10 Ways Your Life is Like a Video Game



life is a video game
Image Credit | Joel Brown

Watch this amazing TED presentation by Steve Kamb to find out how you can live your life like an awesome video game. (more…)

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3 Prince EA Videos To Change Humanities Path To Greatness



If you haven’t heard of Prince EA, then you should of. He’s the guy who delivers amazing spoken word rhymes over the top of inspirational soundtracks. His YouTube channel has millions of views, and the video’s he produces are some of the best quality and most creative you will find.

The production that goes into these videos has to be seen to be believed. If you’re looking for a millennial with a different view of the world who is not afraid to ask the questions nobody is asking or the questions nobody wants to answer, then Prince EA is for you.

If you’re pursuing any level of success, then Prince EA is a must.

Below you will find what I believe are his top three videos that will change humanities path to greatness!

1. Why Most People Die Before Age 25

This is a heartfelt video about how people stop chasing their dreams before the age of twenty-five and how they die inside even if they live a long life. Prince EA talks about how people make excuses for their dream and delay their dreams.

He says that life shouldn’t be something that you just get on with. Everyone can relate to this video, and the challenges Prince EA talks about are real for all of us whether we like to admit it or not.

“You will never start this video again with the same perspective you had when you clicked play”

2. I Am NOT Black, You are NOT White

This video will seriously change your perspective on the world and the many different races that co-exist. Prince EA presents the idea that our race is nothing more than a label and that labels cause racism and wars.

He explains that who we really are is not skin deep and that we are all global citizens. He uses a brilliant analogy about our bodies being like cars that we get from a dealership called society. Our race is nothing more than a model of car but at its core, we are all the same.

I love how Prince EA says in this video that who we are is found inside, not on the outside. You’ll find this video will move you and challenge your current view of the world. This simple idea that is presented in this video is the key for all of us to have global success.

This idea is what has the power to bring us all together and create as one team rather than in silos. Burn the freakin labels!

“Who would you be if the world never gave you a label?”

3. Can We Auto-Correct Humanity?

Prince EA’s most popular video with more than 17 million views is all about changing our relationship with technology. The myth we have been sold is that technology has made our lives better. In reality, technology has caused us to lose the human connection between each other.

Yes, technology has many advantages, but what it has done is exacerbate the flaws of the human blueprint. The digital age, as Prince EA puts it, has become obsessed with taking selfies and creating content that is about “I” instead of “we” or “us.”

This digital disease has been caused by a choice. Choice is at the centre of every one of life’s significant challenges. Prince EA says it the best when he says that our choices cannot be autocorrected. It’s time for all of us to have a regular digital detox.

What is one lesson you learnt from Prince EA’s inspiring videos? Let me know in the comments section below or on my website or my Facebook. 
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(Video) What Is Success? An Entrepreneurial Story To Inspire You



Going back a few years I was lucky enough to be part of a very successful business. At the time, everyone told me that I was successful and living a dream life. While the money, cars, clothes, and nightclubs may have made others think I was successful, I felt I was anything but successful.

I was low on energy, depressed, anxious, and uninspired. As I recently reflected back on this entrepreneurial journey that most never get to have, I asked myself the question “what is success?”

It’s a question I want all of you to ask yourselves and answer truthfully. Everyone’s answer will be different but strangely enough, the fundamentals of our answer will be similar.

The reason I made this video for all of you is to get you thinking about your version of success and show you how you can get it so very wrong using my own story. The good news is my story has a happy ending. I won’t share with you what that is cause you have got to watch the video to get that.

Let’s just say that all of the walking around late at night listening to Tony Robbins Tapes helped me to discover something new during my ultimate low. It’s in these times of severely low inspiration and shocking heartache that you can discover something new.

“As quick as you can make lots of money and have lots of success, it can be taken right from underneath you, so be humble” – Tim Denning

All it takes is a new idea (a seed) to come your way (and be planted), and it can blossom into something totally unexpected. Who knew that listening to something could take me down a whole new path that I never expected.

You’re smarter than you think you are, and you will never have all the answers no matter how hard you try. As you get older, you will realise that you can’t plan any activity or control it, so when you learn to just go with the flow and be on the lookout for something great, phenomenal things can happen to you.

Whatever you put out into the world comes back at you ten times harder. My hope is that if you put out nothing but good vibes then you can do some seriously cool stuff. Firsthand, I can say that the more good I put out, the more good comes back.

There is a platform for all of you to achieve what you have always dreamed of and you just need to find it. It’s hiding somewhere where you least expect it so keep an eye out and don’t dismiss any idea without thinking it through.

When people try and reach you on social media, be humble and respond to them if you can. Be grateful for what you have because nothing lasts forever my friends and remember it’s not all about you. 

I made this video for all of you, so I hope ya’ll enjoy it and get inspired by my story! 
What’s your story? Let me know in the comments section below or on my website or my Facebook. 
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(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?



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