Say Yes! Say Yes! Sayyyyyyyyy Yes! This is just one of the famous lines you will hear at a world renowned Tony Robbins event. When I first saw him in 2013, he helped me so much with his learning’s and completely turn my life around.
Since that day, I have been to other events where he has been present and consumed his content religiously to compound my results further. Last week, I was lucky enough to catch Tony at an event in Melbourne, Australia where he delivered a truly unique experience that I wasn’t expecting.
The event was supposed to be two hours of Tony but as always, he over-delivered with value, and it quickly became four hours. With me at the event was a good friend of mine who I never knew had also had his life change by Tony.
Amongst high achievers, Tony’s work (or similar work from figures such as Les, Brown, Brian Tracey, and Eric Thomas) is very common. My friend made a critical decision many years ago to leave his country and go to the Western World, but I never knew why.
On this day, at Tony’s event, he told me that it was because of some Tony Robbins cd’s he listened to at the time that sparked a change in him and led him on a new path.
By reading this post, I want you to get the same spark of inspiration and change in your life. I want to be a small catalyst for you to change something in your life that’s important to you.
Tony Robbins helped me, and turned my life around, by teaching me the following fourteen lessons:
1. Positive thinking is BS
Many people mistake Tony Robbins as a positive thinking kind of guy that exists to motivate people. This couldn’t be further from the truth. What Tony Robbins taught me is that positive thinking is BS, and when you force yourself only to think positive, all you end up doing is hiding from your fear.
Rather than telling yourself that you always have to be positive, focus on how your negative thoughts are directly related to things that you fear.
2. You don’t get a state of mind you do a state of mind
It’s easy to get pissed off at something that happens. I used to experience the same thing until Tony taught me that states of mind like “pissed of” are not things that we pick up from somewhere, they are states of mind that we physically do and act our in our lives.
If you want to get more love, then you have to do love more often. Act out the state of mind you want and you will get more of that state of mind or feeling in return.
3. Most of us are already financially rich
Gratitude is a lesson that Tony’s work has taught me many times, in lots of different ways. The statistic that Tony gives is that people that are in my country (Australia) who are considered to be poor are richer than 99% of the planet.
When you think you’ve got it bad you don’t. When you think your life is miserable, there is always someone doing it tougher. It’s how you think about what happens to you and how you think about money that determines your reality.
The other lesson worth mentioning is that just as quick as you can make lots of money you can lose it too. The scary fact is that 99% of people lose money in investing over the long term and all financial markets crash at some point.
So the point is to appreciate what you have right now and realise you are already rich both psychologically and financially.
4. Suffering is our own fault
Most suffering, according to Tony, is caused because we are obsessed with ourselves. We have this fear that we have less, or have lost something, or that we will never have something. Suffering is most apparent when we have high expectations that are not met.
The reality is everyone will lose a loved one at some point and experience a horrible tragedy. Whether you suffer from these events is 100% your own fault. The more you allow yourself to suffer, the more it will affect other areas of your life such as your health.
The cure for suffering is to begin to see the miracle in things again like you did as a child. We travel on commercial aeroplanes all the time and yet we forget how amazing this is. Be aware of the tragedy that is going to happen but don’t allow yourself to suffer.
5. Stress for achievers is fear in disguise
One distinction that Tony makes in his teachings is that achievers are often not fulfilled which is the ultimate failure in life. Achievers act as if they are invincible, and they are some rare breed that has this superhuman confidence.
These same achievers believe that they have no fear and just deal with varying amounts of stress. The reality is that the stress they experience is really just the same fear everyone has in disguise. Next time you experience stress dig a little deeper and see if it’s related to something that you might fear.
There is nothing wrong with fear, but if you want to be successful, you need to let fear be something that helps propel you forward. You need to tackle your fear head on and realise that all progress involves some level of fear conquering.
6. Consuming information must be done with emotion
If you have never been to a Tony Robbins event before then you could easily be convinced that it’s some type of cult when you look in from the outside without any context as to what the heck is going on (I promise you it’s not).
At Tony’s events, there is a lot of dancing, cheering, moving around the room, acting stuff out, and talking to complete strangers. The reason for all of this is that Tony says you will never learn anything if you consume the information in a static state.
To get new strategies and truly take action you need to be immersed in a set of positive feelings at the same time. Around every 30 minutes at a Tony event, there is a requirement to listen to music and follow what Tony is doing.
These musical moments create anchors for the human mind to change state subconsciously and create new neural pathways. Quite simply, Tony says that motion creates emotion and that emotion is critical for learning.
Emotion causes you to think differently and get out of your comfort zone. Emotion is the lifeblood of what all humans are really seeking – not money or possessions.
7. Anyone can achieve the impossible
An element to Tony’s teachings that has always kept me interested in his work and how it can change my life is his belief (and evidence) that all of us can achieve the impossible.
It’s not the circumstances of our childhood or our past experiences; it’s what we believe right now at this moment that determines if we have what it takes to achieve the impossible.
To turn my life around I used these three steps from Tony to achieve the impossible:
Step One – I became obsessed with one thing and was so hungry for it that I wouldn’t let it go.
Step Two – I took massive action without knowing the answers or what would work.
Step Three – I kept changing my approach until I executed on the one thing I was chasing and I immersed myself in it as much as possible.
8. Success without fulfilment is the ultimate failure
One of Tony’s messages that is repetitive in all of his work, which helped me, was to understand that just achieving success is not enough. You have to be able to achieve success and feel a sense of fulfilment at the same time.
Unless what you have achieved – by reaching a dream – makes you feel happy and satisfied, you won’t feel fulfilled and that is the ultimate failure. That’s why if you spent time in places like Hollywood you would quickly see that there is lots of money and lots of success, as well as lots of unhappy people.
These high achievers are unhappy because they have what a lot of us think is everything, but deep down these influential people are unfulfilled and numbing the pain of their life with plastic surgery and drugs.
Don’t just create your dreams, stand back and be happy when you’ve achieved them – you deserve it!
9. Happiness is a decision
We all want to be happy but what we forget is that happiness is a decision. The only way you will ever be happy is if you decide to be. Deciding is not enough, though: you must choose to be happy right now in this moment otherwise there is a high chance you will never be happy.
Saying to yourself you will be happy when something transpires in the future, or you achieve some fairytale goal, will see you become miserable and unhappy. Tony taught me that there are always going to be things that pop up from time to time that have the potential to rob you of your happiness.
When these events occur, Tony says he “kills the monster while it’s little.” He further adds that he tries not to let any negative event linger in his mind for more than ninety seconds, so the feeling never has the chance to grow into something huge.
In life, there is always something to worry about every day, but you can be happy by making the decision not to let these worries take over. Overcoming this battle requires persistence because Tony taught me that your brain is not designed to make you happy it’s designed to make you survive.
The only way to be happy is to go against your human programming and decide to be happy no matter what external forces occur. This one lesson has been a big part of my transformation, and it can do the same for you if you commit to it.
10. Life is about we
Entrepreneurs make one critical mistake all day long: they pitch ideas that are all about them instead of making them all about us. Tony’s entire life is an example of why we should make everything about us and not about ourselves.
When you only try and achieve things that help you, life can become very depressing. Have you ever had the feeling of experiencing something phenomenal and then the first thing you did afterwards was tell someone else?
We have all had this feeling and the reason we do this is because life is so much better when we do things together, and we work in an environment where we do things for others. Doing things for others is how we take life to the next level and make ourselves happy at the same time.
11. Don’t film it, experience it
Having seen Tony in lots of different environments, I have noticed one thing about him that always seems to be true; you never see him looking at a mobile phone. He taught me at one of his events that the reason he doesn’t have an obsession with electronic devices is because he would rather experience something in the moment than see it second hand through his phone, or worse still, film it to maybe never play it back later on.
If you want to live an amazing life you need to become more present and resist the temptation to film everything with your phone. Filming something will never feel the same as being there in real life, totally focused, and totally present in the experience.
I am going to contradict this point by posting a video below, but that’s only because I want you to see what Tony’s events are like and why he is able to turn my life, and the lives of everyone he touches, in a more positive direction.
12. People seek you out because they want what you know
The highest paid professionals in the world all know one truth; people seek you out because they want what you know. If you want to never have to market your services, then Tony teaches that you need to do more for anyone else than your competition.
You need to redefine your category or niche and concentrate on giving as much value as you can. Adding value to people’s lives is the best form of marketing that exists. Tony taught me this by the sheer power of his events.
When you attend any of Tony’s events not only does your life change, but you feel like you got way more value than you expected! When I saw him a few days ago, I expected two hours of value and I got four, plus a whole heap of new strategies that he didn’t mention at the beginning of the event.
13. Courage unused declines
All of us have had times in our life where we have felt courageous for extended periods. I was reminded recently by Tony’s teachings that these periods of courage decline if you don’t continue the practice.
Just like a muscle, you constantly have to find times to be courageous; otherwise, the muscle gets smaller over time, and you can’t use it when you really need it.
For me, this is true when I don’t go and pitch something to a stranger for a while. When I leave the skill idle for a while, I find that the courage needed to approach a stranger with a new idea wears off like a magic potion – practice courage daily.
14. Peak performance comes from peak states
To live a life at the elite level, you need to be able to operate at your peak consistently, and Tony teaches that this can only occur from a peak state. In the right state of mind, you will take the right action in the moment.
It’s impossible to take effective action in the wrong state of mind or an angry state. The secret that Tony teaches is to get into a new state, and this can be done in a matter of seconds. This why at his events there is so much movement because he wants to demonstrate just how quickly your state can change.
After you see your state change over and over again throughout the cause of his fifty-hour plus seminars, you would have to be an idiot not to see how easy it is to do. You don’t need an excuse to feel good you just need to change your state.
Changing your state is as easy as changing your body and your focus to create a new state. A simple hack that Tony has been sharing recently is that you can try one of Harvard Universities approved power poses.
The one I like is called “The Wonder Woman Pose.” You essentially stand like Wonder Woman for twenty seconds and then you will quickly witness a new state being created in your body.
What lessons have you learnt from Tony Robbins? Let me know in the comments section below or on my website timdenning.net and my Facebook.
10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You
YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.
We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.
There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).
But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?
Here are ten great tips to help you on your way:
1. Identify your YouTube Goals
What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.
There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.
2. Identify the Right Niche for Your Channel
Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.
If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.
3. Trust Yourself
There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.
Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.
4. Be Prepared for Criticism
As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.
And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.
5. Respond to Comments
Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.
6. Follow other YouTubers
You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.
7. Attend Meetups
There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content
8. Keep Measuring Your Performance
Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.
9. Don’t Judge Yourself Too Harshly
Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.
10. Keep at It
If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.
A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.
Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive
“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!
Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.
Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.
Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:
1. Wasting Time
Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.
Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.
“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks
2. Inaccurate Responses
An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.
Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.
3. Constant Back-and-Forth
Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.
Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.
You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.
A Better Approach to Emailing
For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.
Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.
Here are three steps that benefited me without succumbing to the side effects of email:
1. Checking Them Less
I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.
2. Responding Quickly
People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.
“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk
3. The If-Then Technique
The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”
This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”
I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.
The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.
If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.
Do you prefer email or talking on the phone? Share your thoughts below!
4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave
It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.
It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.
Here are the 4 questions you need to answer before you can achieve success and happiness:
1. Where Are You?
No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.
The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.
“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn
2. Where Do You Want to Go?
When you define where you are in life, then you can think of where you want to be.
There’s this saying: When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.
Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.
So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?
3. Why Do You Want It?
Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.
You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.
So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?
“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins
4. How Are You Going to Get There?
And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.
For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”
To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.
In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.
Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.
Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.
Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!
The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work
A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.
The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.
A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”
Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.
Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.
Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:
1. By being unafraid to share her own story
Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.
When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”
Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.
“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson
2. Committing to a strong value system
VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.
With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.
Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.
Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.
3. Listening with action
As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something. As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.
Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.
Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.
“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk
To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:
“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.
I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.
From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.
What’s the last random act of kindness you did for someone? Share with us below!
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