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Why Tony Robbins Helped Me And Turned My Life Around

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Tony Robbins - What He Taught Me At Unleash The Power Within

Say Yes! Say Yes! Sayyyyyyyyy Yes! This is just one of the famous lines you will hear at a world renowned Tony Robbins event. When I first saw him in 2013, he helped me so much with his learning’s and completely turn my life around.

Since that day, I have been to other events where he has been present and consumed his content religiously to compound my results further. Last week, I was lucky enough to catch Tony at an event in Melbourne, Australia where he delivered a truly unique experience that I wasn’t expecting.

The event was supposed to be two hours of Tony but as always, he over-delivered with value, and it quickly became four hours. With me at the event was a good friend of mine who I never knew had also had his life change by Tony.

Amongst high achievers, Tony’s work (or similar work from figures such as Les, Brown, Brian Tracey, and Eric Thomas) is very common. My friend made a critical decision many years ago to leave his country and go to the Western World, but I never knew why.

On this day, at Tony’s event, he told me that it was because of some Tony Robbins cd’s he listened to at the time that sparked a change in him and led him on a new path.

By reading this post, I want you to get the same spark of inspiration and change in your life. I want to be a small catalyst for you to change something in your life that’s important to you.

Tony Robbins helped me, and turned my life around, by teaching me the following fourteen lessons:

 

1. Positive thinking is BS

Many people mistake Tony Robbins as a positive thinking kind of guy that exists to motivate people. This couldn’t be further from the truth. What Tony Robbins taught me is that positive thinking is BS, and when you force yourself only to think positive, all you end up doing is hiding from your fear.

Rather than telling yourself that you always have to be positive, focus on how your negative thoughts are directly related to things that you fear.

 

2. You don’t get a state of mind you do a state of mind

It’s easy to get pissed off at something that happens. I used to experience the same thing until Tony taught me that states of mind like “pissed of” are not things that we pick up from somewhere, they are states of mind that we physically do and act our in our lives.

If you want to get more love, then you have to do love more often. Act out the state of mind you want and you will get more of that state of mind or feeling in return.

Tim Denning - State Of Mind Quote
 

3. Most of us are already financially rich

Gratitude is a lesson that Tony’s work has taught me many times, in lots of different ways. The statistic that Tony gives is that people that are in my country (Australia) who are considered to be poor are richer than 99% of the planet.

When you think you’ve got it bad you don’t. When you think your life is miserable, there is always someone doing it tougher. It’s how you think about what happens to you and how you think about money that determines your reality.

The other lesson worth mentioning is that just as quick as you can make lots of money you can lose it too. The scary fact is that 99% of people lose money in investing over the long term and all financial markets crash at some point.

So the point is to appreciate what you have right now and realise you are already rich both psychologically and financially.

 

4. Suffering is our own fault

Most suffering, according to Tony, is caused because we are obsessed with ourselves. We have this fear that we have less, or have lost something, or that we will never have something. Suffering is most apparent when we have high expectations that are not met.

The reality is everyone will lose a loved one at some point and experience a horrible tragedy. Whether you suffer from these events is 100% your own fault. The more you allow yourself to suffer, the more it will affect other areas of your life such as your health.

The cure for suffering is to begin to see the miracle in things again like you did as a child. We travel on commercial aeroplanes all the time and yet we forget how amazing this is. Be aware of the tragedy that is going to happen but don’t allow yourself to suffer.

 

5. Stress for achievers is fear in disguise

One distinction that Tony makes in his teachings is that achievers are often not fulfilled which is the ultimate failure in life. Achievers act as if they are invincible, and they are some rare breed that has this superhuman confidence.

These same achievers believe that they have no fear and just deal with varying amounts of stress. The reality is that the stress they experience is really just the same fear everyone has in disguise. Next time you experience stress dig a little deeper and see if it’s related to something that you might fear.

There is nothing wrong with fear, but if you want to be successful, you need to let fear be something that helps propel you forward. You need to tackle your fear head on and realise that all progress involves some level of fear conquering.

 

6. Consuming information must be done with emotion

If you have never been to a Tony Robbins event before then you could easily be convinced that it’s some type of cult when you look in from the outside without any context as to what the heck is going on (I promise you it’s not).

Tony Robbins - Consuming Information Must Be Done With EmotionAt Tony’s events, there is a lot of dancing, cheering, moving around the room, acting stuff out, and talking to complete strangers. The reason for all of this is that Tony says you will never learn anything if you consume the information in a static state.

To get new strategies and truly take action you need to be immersed in a set of positive feelings at the same time. Around every 30 minutes at a Tony event, there is a requirement to listen to music and follow what Tony is doing.

These musical moments create anchors for the human mind to change state subconsciously and create new neural pathways. Quite simply, Tony says that motion creates emotion and that emotion is critical for learning.

Emotion causes you to think differently and get out of your comfort zone. Emotion is the lifeblood of what all humans are really seeking – not money or possessions.

 

7. Anyone can achieve the impossible

An element to Tony’s teachings that has always kept me interested in his work and how it can change my life is his belief (and evidence) that all of us can achieve the impossible.

It’s not the circumstances of our childhood or our past experiences; it’s what we believe right now at this moment that determines if we have what it takes to achieve the impossible.

To turn my life around I used these three steps from Tony to achieve the impossible:

Step One – I became obsessed with one thing and was so hungry for it that I wouldn’t let it go.

Step Two – I took massive action without knowing the answers or what would work.

Step Three – I kept changing my approach until I executed on the one thing I was chasing and I immersed myself in it as much as possible.

 

8. Success without fulfilment is the ultimate failure

One of Tony’s messages that is repetitive in all of his work, which helped me, was to understand that just achieving success is not enough. You have to be able to achieve success and feel a sense of fulfilment at the same time.

Unless what you have achieved – by reaching a dream – makes you feel happy and satisfied, you won’t feel fulfilled and that is the ultimate failure. That’s why if you spent time in places like Hollywood you would quickly see that there is lots of money and lots of success, as well as lots of unhappy people.

These high achievers are unhappy because they have what a lot of us think is everything, but deep down these influential people are unfulfilled and numbing the pain of their life with plastic surgery and drugs.

Don’t just create your dreams, stand back and be happy when you’ve achieved them – you deserve it!

 

9. Happiness is a decision

We all want to be happy but what we forget is that happiness is a decision. The only way you will ever be happy is if you decide to be. Deciding is not enough, though: you must choose to be happy right now in this moment otherwise there is a high chance you will never be happy.

Saying to yourself you will be happy when something transpires in the future, or you achieve some fairytale goal, will see you become miserable and unhappy. Tony taught me that there are always going to be things that pop up from time to time that have the potential to rob you of your happiness.

When these events occur, Tony says he “kills the monster while it’s little.” He further adds that he tries not to let any negative event linger in his mind for more than ninety seconds, so the feeling never has the chance to grow into something huge.

In life, there is always something to worry about every day, but you can be happy by making the decision not to let these worries take over. Overcoming this battle requires persistence because Tony taught me that your brain is not designed to make you happy it’s designed to make you survive.

The only way to be happy is to go against your human programming and decide to be happy no matter what external forces occur. This one lesson has been a big part of my transformation, and it can do the same for you if you commit to it.

Total Success 2016 Melbourne
 

10. Life is about we

Entrepreneurs make one critical mistake all day long: they pitch ideas that are all about them instead of making them all about us. Tony’s entire life is an example of why we should make everything about us and not about ourselves.

When you only try and achieve things that help you, life can become very depressing. Have you ever had the feeling of experiencing something phenomenal and then the first thing you did afterwards was tell someone else?

We have all had this feeling and the reason we do this is because life is so much better when we do things together, and we work in an environment where we do things for others. Doing things for others is how we take life to the next level and make ourselves happy at the same time.

 

11. Don’t film it, experience it

Having seen Tony in lots of different environments, I have noticed one thing about him that always seems to be true; you never see him looking at a mobile phone. He taught me at one of his events that the reason he doesn’t have an obsession with electronic devices is because he would rather experience something in the moment than see it second hand through his phone, or worse still, film it to maybe never play it back later on.

If you want to live an amazing life you need to become more present and resist the temptation to film everything with your phone. Filming something will never feel the same as being there in real life, totally focused, and totally present in the experience.

I am going to contradict this point by posting a video below, but that’s only because I want you to see what Tony’s events are like and why he is able to turn my life, and the lives of everyone he touches, in a more positive direction.

 

12. People seek you out because they want what you know

The highest paid professionals in the world all know one truth; people seek you out because they want what you know. If you want to never have to market your services, then Tony teaches that you need to do more for anyone else than your competition.

You need to redefine your category or niche and concentrate on giving as much value as you can. Adding value to people’s lives is the best form of marketing that exists. Tony taught me this by the sheer power of his events.

When you attend any of Tony’s events not only does your life change, but you feel like you got way more value than you expected! When I saw him a few days ago, I expected two hours of value and I got four, plus a whole heap of new strategies that he didn’t mention at the beginning of the event.

 

13. Courage unused declines

All of us have had times in our life where we have felt courageous for extended periods. I was reminded recently by Tony’s teachings that these periods of courage decline if you don’t continue the practice.

Just like a muscle, you constantly have to find times to be courageous; otherwise, the muscle gets smaller over time, and you can’t use it when you really need it.

For me, this is true when I don’t go and pitch something to a stranger for a while. When I leave the skill idle for a while, I find that the courage needed to approach a stranger with a new idea wears off like a magic potion – practice courage daily.

 

14. Peak performance comes from peak states

To live a life at the elite level, you need to be able to operate at your peak consistently, and Tony teaches that this can only occur from a peak state. In the right state of mind, you will take the right action in the moment.Wonder Woman Power Pose - Tim Denning

It’s impossible to take effective action in the wrong state of mind or an angry state. The secret that Tony teaches is to get into a new state, and this can be done in a matter of seconds. This why at his events there is so much movement because he wants to demonstrate just how quickly your state can change.

After you see your state change over and over again throughout the cause of his fifty-hour plus seminars, you would have to be an idiot not to see how easy it is to do. You don’t need an excuse to feel good you just need to change your state.

Changing your state is as easy as changing your body and your focus to create a new state. A simple hack that Tony has been sharing recently is that you can try one of Harvard Universities approved power poses.

The one I like is called “The Wonder Woman Pose.” You essentially stand like Wonder Woman for twenty seconds and then you will quickly witness a new state being created in your body.

What lessons have you learnt from Tony Robbins? Let me know in the comments section below or on my website timdenning.net and my Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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5 Comments

5 Comments

  1. Christine

    Jun 6, 2016 at 1:44 pm

    Hi Tim, Thanks for this great article! I remember Tony said positive thinking is like going to your garden and say there’s no weeds.

  2. Toño

    May 11, 2016 at 1:42 pm

    Every time I open up A2S page I play a little game – guess who’s the author! As I read lots of articles here I slowly become familiar with style many of you make your titles up and needless to say, when I saw Tony Robbins this morning I told myself : “If this is not Tim Denning there has to be something wrong with this world” 🙂

    Writing this while reading your article I can say that friend of yours is a very brave man. It is never easy to leave the country of your origins and travel to different place, I know that quite well. And this decision been based on Tony Robbins’ cd. Amazing!

    Only recently I learned from Tony’s book that we exactly do our state of mind. We think being depressed is easy and just happend to us the other day, however offer this attitude to a very happy and super positive person and you’ll quickly find out it will be quite hard to ‘infect’ him with such poor behaviour. The reason is simple – you’ve put a lot fo work into your depression and now it can be easily achievable for you after years of practice, and now you can do that exact state of mind. It is so simple!

    I also love how Tony embrace responsibility for our own life, for pretty much every single event, it is our fault or our reward. We so tend to blame people, birds, weather, music, gods around that we become slaves of our environment instead of being powerful makers. It is hard pill to swallow sometimes, but it is what it is.

    I have learnt new things as well here: “you will never learn anything if you consume the information in a static state.” And another thing: ‘your brain is not designed to make you happy it’s designed to make you survive.’ Amazing, isn’t it?

    And lastly, my favourite: Happiness is a decision. Few years ago I’ve watched Independent movie ‘The Tree’. I think it was filmed in Australia actually, with beautiful scenery and wonderful actors play. I would say it was more like theatre, slow actions, not everyone would enjoy it. But I did and watched it more than once. The huge message of this movie came from little girl (amazing Morgana Davies): “I choose to be happy” said the little girl after her father’s death. I’ve got chills down my spine. You have to choose to be happy and emrace your present moment!

    Oh, and I adore the Wonder Woman pose 😀 Gotta use it at my job now and then to show who’s the boss haha!

    Beautiful read, Tim, thank you so very much for article! My eternal gratitude, man. Have a wonderful day, stay healthy!

    • Tim Denning

      May 11, 2016 at 6:47 pm

      Toño you have read so much of my stuff now so it’s no wonder you can spot the headlines…lol. What I have found in recent times that seems to be common amongst all successful people is some form of learning from Tony Robbins whether it be a cd or a seminar. His lessons are simple yet truly groundbreaking in the way he delivers them

      I feel Toño that every time you write a comment you helping to educate yourself by reinforcing the lessons you learning which is cool. Thanks again mate for reading 🙂

  3. Nick depaila

    May 10, 2016 at 11:04 pm

    Thank you for article, Tim. Your work is phenomenal, spot-on and a must read for me. Keep it up, I greatly appreciate it!

    • Tim Denning

      May 11, 2016 at 5:09 am

      Wow thanks Nick for the very nice and unexpected feedback! It’s comments like this that make me love what I do so thank you.

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Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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Success Advice

5 Essential Skills to Drive Success in Every Niche

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There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

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Success Advice

5 Key Investment Principles from Warren Buffett

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Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

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Success Advice

How to Build a Website That Outranks the Competition

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Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

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