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Why You Should Stop Calling Yourself an Expert

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Everyone is trying to position themselves as the ‘experts’ in their field. I saw a marketing post by a social media coach for a Facebook course he was offering and it said “since social media is a new field and no one knows much about it, it’s quick and easy to be able to call yourself an expert in the field.”

It seems that today many hold the view that as long as you know a little more than the average Joe you can call yourself an expert. And the word ‘expert’ is carelessly thrown into marketing and advertising pieces; drowning the actual meaning and integrity of the word. It’s similar to using the words ‘research’ and ‘science’ to back up bogus claims.

Since so many are positioning themselves as experts, the word no longer brings the trust and assurance to potential customers as it may have before.

“The expert knows more and more about less and less until he knows everything about nothing.” – Mahatma Gandhi

Being an ‘expert’ used to mean that you’ve seen almost everything that your field has to offer. True expertise takes years of research, trial and error, and working in the field. It’s much more than merely telling people that you are an expert. But it seems a lot of people these days are faking it in hopes of making it.

For business owners, thinking of ourselves so highly is dangerous, especially if we start to believe they are truly that good. Putting oneself in such a position of power brings down our ability to be good listeners and perspective-seekers. We go from listening to and working with customers to shoving our opinions down their throat, because after-all, we are the experts! We’ve become closed off to criticism, admitting mistakes, or anything else that challenges our “expertise”.

A few years ago when I was calling around looking to hire a marketing strategist I kept being told that I should position myself as the expert in my field. Although they didn’t know much about me or my business they all seemed to be convinced that that’s the way to go in order to get more clients.

Adam Galinsky at Northwestern University studied the relationship between power and being able to see other people’s perspective. He divided the participants into two groups, each group was asked to do something different before the experiment. One group performed exercises that made them feel powerful. The other group partook in activities that emphasized their lack of power.

“Never become so much of an expert that you stop gaining expertise. View life as a continuous learning experience.” – Denis Waitley

When they brought them into the experiment they realized that those who got a sense of power became less able to perceive someone else’s point of view. The conclusion of the study was that there is an inverse relationship between how much power people feel and how open they are to see other’s perspective. Feeling powerful can backfire because it often distorts messages and signals that you need to pay attention to when trying to motivate or to move others.

I like to see myself as a life long learner, always seeking new ideas, always trying new strategies and always learning. No matter how many years I spend in my field, there is always more to learn. And that’s what is great about not being an expert. You’re always open to expanding your knowledge, sharing ideas, adopting new strategies and in the process truly helping your clients rise above their challenges.

How have you been able to deal with the new mainstream “expert” of the field? Leave your thoughts below!

Image courtesy of Twenty20.com

Mehrnaz Bassiri is the founder and director of MyGradeBooster Tutoring Services. In 2014 she was the recipient of the Youth Entrepreneur Award sponsored by Futurpreneur Canada. Mehrnaz graduated from the University of British Columbia with a Master of Science. She is passionate about education and its impact on our society.

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How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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