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Why You Should Ignore The LinkedIn Gurus And Communicate Like A Human Again

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There is an increasing number of LinkedIn Guru’s popping up all over the place. They come offering a dream that will almost always guarantee you failure on a platform like LinkedIn. Within my own company, I have been able to make it to the top 1% of experts in my field and reach extraordinary levels of engagement.

I don’t tell you this to impress you; I tell you this because hopefully it will allow you to learn some of the lessons that I found out through trial and error. What I am about to share with you is the no BS approach to creating something on LinkedIn that is truly unique.

LinkedIn can be a powerful tool when used correctly although it requires you to go beyond yourself and think about other people. It requires you to cut through the noise and do something that so few people embark on.

So forget the LinkedIn Guru’s and try my ten tips so you can start communicating like a human again:

1. Emotive posts go viral

Rule number one is emotion is what creates viral posts on LinkedIn and this only comes from acting like a human and not like a robot from a company. The easiest way to prove this is to click the three dots below “publish a post” on your LinkedIn homepage, and click “Top Updates.”

Read through all the posts that have more than 1000 likes and you will see they all have one thing in common: each post is emotive, real, authentic and spreads some form of positivity. This didn’t happen by accident; it’s because LinkedIn gurus have it all wrong – no one cares about self-promotion.

What I do is find something I’m passionate about – like success – and then create posts around this passion that are written in a human way, but have a slight slant towards business. For example, if you are going to post about winning a grand final in your favourite sport then make sure you tie it back to how this experience has helped you at work or in your business.

80% of business is psychology, and only 20% is the mechanics, so content on LinkedIn that taps into our psychology is a great way to get people talking to you and interested in what you do. Two examples of extremely popular posts from my LinkedIn page are:

1. A post I wrote about Addicted2Success raising $50k USD to build two schools in Laos and Africa.
2. A post I wrote about my $100M friend who became homeless and the lessons he taught me.

These posts are straightforward in their approach, but hugely powerful because they deliver emotion on a plate and validate the reason why I do business in the first place.

2. Ignore anyone who says “Personal Brand”

I hear a lot of LinkedIn gurus use the phrase “personal brand” too often. Personal brand really just translates to “I want to promote myself and tell you how good I am.” Again, this way of communicating is boring and no one is interested in this way of talking.

” Your brand will indirectly become more known when you add value to your LinkedIn connections. If you’re not adding value and just promoting yourself, then I promise you, you will be ignored ” – Tim Denning

3. It’s okay to add people you haven’t met

There seems to be this unwritten rule that you can’t add connections on LinkedIn that you don’t know or haven’t met – this is total BS. If you only add people who you know, then you will have a small circle of people in your network, and you will be less likely to find new ideas.

There are some weirdo’s on LinkedIn who get offended when you add them and haven’t met them, and then send you this big long message about why you need to prove yourself to them. Forget those jokers as they only make up .01% of LinkedIn users and don’t let them put you off.

Find people who you don’t know from companies you are interested in and add them so you can start to expand your world. Don’t go crazy though and don’t be a spammer. I have added people a small number of people I don’t know, and it’s got me some great face-to-face meetings because of it.

Humans are curious, so if you add someone you don’t know, and they also realise they don’t know you, they are highly likely to look at your profile, and if what you have to say is interesting, they will probably contact you.

One thing to remember though if you take this approach is to make sure your profile is top notch otherwise it won’t resonate with people you are adding, and they will decline your request.

4. Don’t send spam Inmails

There are lots of nutjobs on LinkedIn that send these giant long spammy Inmails to people they have never met. Don’t be one of these wacko’s, as most people will just ignore you. The rule I follow is no more than nine sentences in an Inmail. The majority of messages are read on people’s mobile phones and 30 lines of words will be too long for them to read.

Secondly, imagine you met someone for the first time and the first thing they did was give you a ten minute sales pitch about their product before you have even had a chance to say your name. You are guaranteed to dislike this person so if you wouldn’t act like this in real life, why would you do this on LinkedIn? The answer – you wouldn’t.

5. Make it not about you

To come across as a human on LinkedIn you need to not make it all about you. When you post, try and think of ways you can add value to your audience and share tips that people will find interesting.

Avoid talking about your company, in fact, shut up about your company as much as possible! No one wants to hear a boy scout or girl scout who keeps waffling on about how great their company is. It’s okay to mention it here or there just don’t over do it.

The LinkedIn gurus I have seen say to post everything that your company ever says and what ends up happening is you have a news feed all about your own interests.

No one will listen to this way of communicating, and you will be ignored by most, except the other people in your company who may write comments of agreement under your post because they have drunk the same cool aid as you.

6. It’s a conversation starter and keep in touch tool only

LinkedIn gurus keep telling me that I should be pitching services and sharing customer testimonials on my feed. They then tell me I should track these prospects in a CRM and mark the source as LinkedIn.

Let me tell you one simple thing to keep in mind: LinkedIn is a conversation starter and a keep up to date with people tool only. Through these two actions, you will get sales prospects but these people won’t become prospects until you take the conversation off LinkedIn.

What LinkedIn does is: establish you as an expert, keeps people up to date with what you’re doing, show others who you really are, help you find new people to talk with, and lastly, it allows you to be you and add value to other people’s lives.

There is not a person in history that I have seen get contacted by someone on LinkedIn, receive one message about an offer or description of a product, and then go on to become a customer shortly after. What I just described is a myth.

7. Help people out

This tip is quite straightforward but easily forgotten. When someone reaches out asking for help, see if you can assist them. It’s not hard to do and it’s a quick way to get people returning the favour and introducing you to cool, new people that you didn’t know before.

I practice this regularly and I often get random introductions to people that are highly valuable and take away all the pain of looking for people to maybe do business with in the future. If someone asks for an intro and you can’t help or add value, just say no, it’s fine to do so.

8. Comment on other people’s posts

It can take a lot of guts to write a post on LinkedIn and share it with your business network. When someone you know takes the plunge and does this, leave them a comment and say thank you if you found their post useful.

It’s a small act, but people will really appreciate it and do the same when you post your own content. Ahhhh…the law of reciprocity comes in handy again ☺

9. Try long form posts

Social media has become saturated with short bursts of content but there is starting to become a trend that is going in the opposite direction.

I’m not saying you tell your life story on LinkedIn, what I am saying is to try and write something now and then that is more than 1000 words, on a topic that you are knowledgeable on. The results of doing this will surprise you.

10. Make your presence human with video

With platforms like Periscope, Snapchat, Facebook Video, Instagram Video and Vine becoming increasingly popular, experiment with a video now and then. It doesn’t have to be shot with a professional camera and your phone should be good enough.

Make sure you are in a quiet spot, the lighting is good, and you pick a topic that you can say off the top of your head. Then, shoot a video of 5-6 minutes and post it on LinkedIn. Video brings a human aspect back to your posts and it’s easy to do.

If you want to go to the next level, try filming a short tutorial on something and then add some screenshots into the video using free software like iMovie. Again, you are showing you’re human and delivering value to people and it will pay dividends if you do it regularly.

What’s your number one tip for LinkedIn? Do you have any cool LinkedIn stories? Let me know in the comments section below or on my website timdenning.net and my Facebook.
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Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

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The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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