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Success Advice

7 Core Values You Need to Adopt for a Successful Business



Image Credit: Unsplash

The evolution of my business from a bare-bones startup to a robust nationally recognized enterprise has been an impactful lesson in manifesting one’s dream. I’d like to say that it was all part of a grandmaster plan. But it wasn’t.

Through my first 10 years in business, I was my only salesperson. I grew my medical records business by cold calling, taking decision-makers to breakfast or lunch meetings, and more importantly, relying on word of mouth. From my very first client, I established and followed a few business guidelines. These served me well, from the time 22 years ago when I was just starting out with a copy machine at my kitchen table, to eventually providing a foundational set of values for MediCopy’s 200-plus employees across the country. 

Instinctively, I knew when I conceived the business idea that it was important to have basic common sense rules that aligned with the expectations of the customers, clients, and patients I served. These had to address the needs and desires of all three. As MediCopy grew and evolved, the rules eventually turned into our core values. They’ve proven key to the company’s success.  

Every decision made is based on our core values, whether it’s hiring or firing, bringing on new clients, choosing a vendor, or creating KPIs for our team. They guide us in what we do and how we do it.  

These seven core values have been a key to our success:

1. Maintain 100-percent accountability.

This simple, commonsense but effective rule comes down to holding ourselves and our co-workers accountable for deadlines, projects, hiring, sales, and every other element of fulfilling our company’s role. This doesn’t just apply to large projects, but extends to every simple task, such as replying to emails or returning calls in a timely manner and demonstrating/valuing urgency in business and follow through.

2. Offer open and honest communication.

Again, it’s common sense that “honesty is the best policy,” but so many people either hide the truth, lie, or are too timid to express themselves openly. Some may evade the truth for fear of hurting someone, stepping on someone’s toes, or confronting an uncomfortable situation. But dishonesty always makes a difficult situation worse. My motto is to “Live so you don’t have to explain,” and that means adhering to honesty in every situation.

3. Continue personal and professional growth.

Of all our core values, this is my favorite. It’s born out of my own realization that defining and pursuing dreams will make them come true. I believe that the only thing that’s constant is change, and if you’re not growing, you’re dying. What a great feeling to wake up every morning with a vision of what the day can be, what you can accomplish, and what action you can carry out toward fulfilling your vision!

“Try not to become a man of success. Rather become a man of value.” – Albert Einstein

4. Build trust with clients.

After nearly 22 years in business, we still tout our stellar communication and availability in our pitches to clients. All 4,000-plus MediCopy clients have my cell phone number. Communication and accessibility provide the foundation for the trust that MediCopy has built with our clients over the years. People aren’t used to open and honest communication, accountability, and accessibility in their vendor relationships. By providing these as the basis of all our relationship with clients, we establish a rapport that’s appreciated and valued — as evidenced by the enduring allegiance of my first 10 clients throughout the company’s 22 years in business.

5. Honor and nurture staff.

The company’s employees are scattered across the country. We’re a diverse group, with 77 percent women and 49 percent BIPOC. Sixty percent of the management team is BIPOC or LGBTQ. The core value that honors the diversity among our staff is an important part of our culture. We believe it’s important to have all backgrounds at the table to voice their opinions. It’s also important to be compassionate with our team members. From time to time, we all encounter personal issues or hurdles to overcome. The way we react to those situations shows who we are as a company. Showing team members respect and support builds loyalty and makes them likely to reciprocate in kind.

6. Stand out from the competition.

From our combined core values, we’ve created a reputation for our company — what I prefer to call a personality. By living our core values, that personality shines, whether giving a sales presentation, interviewing a potential employee, networking at a tradeshow, or even receiving an award from an association. Adhering to our core values results in projecting our company personality so that, often, when my sales team and I are presenting to prospects, they’re more impressed with who we are, then what services or products we provide.

7. Donate time and resources.

Whether it’s time or money, my staff and I continually step up to provide support where it’s needed. We’ve built houses and playgrounds, we’ve served at the Nashville Rescue Mission and, on one occasion when they needed water, we sent over 3,000 bottles. Giving back to the community is the right thing to do and will always be part of our core values.

Elliott Noble-Holt has devoted his life to the advancement of healthcare information management (HIM). He is the founder and CEO of MediCopy Services, Inc., based in Nashville, Tennessee, that currently provides HIM solutions to more than 4,000 healthcare facilities nationwide. MediCopy and Noble-Holt have received numerous accolades, including the Inc. 5000 “America’s Fastest-Growing Companies in the U.S.” eight times, and Nashville’s Most Admired CEO award. His new book, Bald Bearded Boss: Manifesting Who You’re Meant to Be (Advantage Media Group, Nov. 9, 2021), describes his inspirational story from tragedy to triumph. Learn more at

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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Success Advice

Dead Men Tell No Tales: How to Navigate a Mutiny as a Leader in 10 Steps

You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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Success Advice

How to Think Like a CEO for Your Future Success

A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds



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In this world of distractions due to information overload, it has become a big challenge to focus our minds on positive aspects and constructive activities. Sometimes we waste our precious time mentally and physically due to distractions arising out of technology. We must understand our priorities and learn how to focus on them religiously. (more…)

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