Connect with us

Success Advice

What You Can Learn From “Neil Gaiman’s “Make Good Art” Speech

Published

on

One of the best speeches that will teach you about life is Neil Gaiman’s “Make Good Art” Video on YouTube. I haven’t watched it for some time and was inspired to revisit it after watching a great piece of artistry online. The art that stood in front of my eyes was a group of glow in the dark drones that was combined with beautiful, female, western dancing.

It was truly magnificent, and it made me feel like I was in another world in a far away galaxy. For that moment, everything I was thinking about and all my troubles seemed to disappear – that’s what good art does.

Everything you do in life should be treated like art. Art is something that you respect and something you care about. Your life’s work should tick both of these box’s; otherwise, you will never be fulfilled. Lack of fulfillment is a steep descent into a dark hole of failure that you may never get out of.

So with that said, here is my twist on the 16 lessons you can learn from the “Make Good Art” speech by Neil Gaiman:

1. Make it up as you go along

We have become obsessed with planning our lives and wanting to know how everything is going to turn out. Sometimes, when something doesn’t turn out it can pave the way for another amazing event to happen in your life.

Forget about wanting to know the future, take a moment to think, and then start creating the next few years of your life. Create something that is your art.

2. List down what you want to do and then go do it

Rather than follow a plan, list down what you want to do in life and then just go and do everything on that list. It will take you on an adventure that you will never forget, and you’ll be living life on your terms.

The list you write down should include some activities that involve you making good art and unlocking your creative side.

3. Rules only tell you what is possible

The problem with living life to a set of rules is that rules only allow you to achieve what is currently possible. Success is about doing what is impossible or what seems like a wild dream that will never be achieved. The game of life get’s even harder when you try and follow someone else’s rules.

“When the rules you live by belong to someone else, the goal posts will continue to change, and your life will become a cat and mouse game with happiness.” – Tim Denning

When you forget about having rules you can achieve what seems impossible. That’s how the winners become so successful, and that’s why everyone recognises who they are. No one wants to give a standing ovation to someone who followed the rules.

Rules destroy creativity. Creativity breeds impossible adventures that take your life on a new path. Throw out the concept of rules, form some millionaire habits, and then go crush your goals to smithereens.

4. Ask questions – find out how the world works

Making your life into a masterpiece of art requires you to get some world-class strategies. The habit we all lack is to ask lots of questions. Don’t be afraid to sound dumb.

“Ask questions and learn from those who have achieved the different pieces of the jigsaw puzzle that make up your picture of success in your mind”

Questions require a creative mind to think about what’s missing and to track down the people that can answer those questions with a level of knowledge that is unmatched. Don’t settle for second best and use your hustle to ask good questions to those who have achieved their dreams.

5. Keep walking towards the mountain

Picture the mountain as the dream that your heart longs for. Whenever someone tries to take you on a route that bypasses the mountains trail by asking you to do something that is not you, say no. That mountain that you look at can only be climbed when you make good art to reach its peak.

It will take the creative part of your mind to find a way up the mountain, and it will use all of your physical capacity and emotion. There will be tough times as you try and climb the mountain but once you have reached its peak, the view of your dream from up top will make it all worth it.

Always keep the mountain in your sights by creating good art.

6. Only do things that feel like an adventure

Anything that feels like work will make you feel exhausted. Working hard at your passion doesn’t feel like work at all. Working on your passion feels like an adventure that you never want to stop being on. If you’re telling yourself each day that you have to go to work then you’re not creating art, you’re helping someone else make their art.

Your art is your own quest for adventure. Make that art the best damn way you know how and don’t ever give up!

7. Hundreds of bottles go out for every one bottle that comes back

Your life’s work involves creating lots of pieces of art that you send out into the world. These pieces of art are like putting messages in a bottle and placing them into the ocean in the hope that one bottle comes back.

When you are making art, occasionally one bottle will come back from time to time. Blogging is a great example of this. I write articles every day, and occasionally one hits the spot and gives me the energy I need to go to the next level.

As you become more successful, you then have the opposite problem; too many bottles will come back. At this point, you then need to become more focused on your art to narrow down the bottles that come back.

8. Don’t do it for the money

When you do anything in life only for money and then for some reason you don’t get paid, your mind can feel like you have nothing. If you make good art and do work you’re proud of then if you never get paid, at least you will have the art you created.

The lessons that will take you forward can only be learned from tasks that come from your art. Your art is your life’s journey and without it, you will be trapped in a maze of disappointment, resentment, and fear.

9. None of us know what we’re doing so enjoy the success

When you achieve success, your mind can tell you that you’re a fraud, and eventually the world will work out that you have no idea what you’re doing – none of us do. Don’t let your mind keep lying to you. Your success is a direct result of the art you make. There are no rules on how to achieve beautiful art that the world loves. So, make good art and enjoy any success you get.

10. Making mistakes means you are doing something

If you’re not making mistakes with your art, then you are probably doing nothing and not even trying to climb your mountain. There are so many couch commentators who can tell you everything about how your art should be created – none of them have ever created this so-called artwork themselves, though.

Increase your rate of failure and watch how beautiful your art becomes. Watch people admire you and be inspired by your influence. The art of “doing” is what will make you successful not the art of thinking about what you need to do.

11. When you feel naked, you’re starting to get it right

We all wear a mask, afraid of what others will think of us. The moment you take that mask off and reveal yourself to the world is the moment your art will become phenomenal. The more personal your story gets, the more people will love your art.

The art that doesn’t work out teaches you just as much as the art that causes people’s mouths to drop when they see it. Don’t be afraid to fail. Fail fast and move on.

12. When things get tough make good art

There are so many things that can go wrong in our life. We can lose a family member, have our heart broken by that special someone, or be turned down for the very art we love so much.

No matter what, make good art. Your art is what get’s you through the tough times and it’s what make’s the good times feel so amazing. Without your art, there are no good times. All there is without your art is empty space; empty time.

13. Time takes the sting away

Even if everything goes horribly wrong, you always have your art as long as your mind never forgets this one universal truth. The toughest of times can all be healed through the passing of time. Eventually, your heart will reform, and you will be back to your unstoppable self again.

Nothing lasts forever except true art. Your art, your passion, what you give to the world, and your love for other people are all you’ve got. They are the secret ingredients to the dream that makes up your mountain.

14. Start out by copying and then find your own voice

At first, you will probably start out by copying someone else’s art. That’s okay. The best example I have seen of this is Tony Robbins. Many of you probably don’t know that Tony started out by teaching the works of Napoleon Hill. A lot of Tony’s early work is based on the book “The Law Of Success.”

Through the years, Tony has transformed Napoleons work and made his own unique art. This would never have happened unless he started out by teaching Napoleons artwork first. It’s not about creating art that is different; it’s about creating art that is uniquely you. What do you have to show the world?

15. The Internet only makes your art better

The Internet, software, and data is changing the game. This is perfect for making art because it means no one knows what the future will be like, so you can focus on your art, and create the future yourself. When you realise that change only makes your art better, you will embrace it. You will develop that mental clarity that makes the clouds around your mountain disappear.

16. Pretend you can do it

What stops us from making good art is that we don’t believe we can. If you learn to start making your art and pretend you’re good at it, then one day you will be.

Look at me I’m no blogger. I just pretend I am and pretend my advice is good even if it’s not. In the end, if I believe I can be a blogger then I can be. All it takes is practice and time to be good at your art.

What does making good art mean to you? Let me know on my website timdenning.net or my Facebook.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

Advertisement
6 Comments

6 Comments

  1. Charlene Rhinehart

    Jun 30, 2016 at 4:18 pm

    Don’t be afraid to make it up as you walk your path to success. Thanks for another great article! We don’t need to know all the details. The dots will start connecting with each step we take. That’s the beauty of life. We have a chance to be surprised with a wonderful piece of art and a piece of who we are when we commit to taking a single step every day.

    • Tim Denning

      Jun 30, 2016 at 8:22 pm

      My pleasure Charlene and thanks for reading!

  2. Lawrence Berry

    Jun 25, 2016 at 4:01 am

    Great article. One of things that I love in this article is how you should turn tough times into good art. When you think about it, historically the best pieces of art rather it be music or paintings, they they have from when the person was going through their toughest times. I really believe that tough times are only there to make us stronger, wiser, and better artists in life. One person once told me that they use the pain and tough times that they go through to fuel them to be better and to go after their dreams more ferociously, and I have that same attitude now.

    • Tim Denning

      Jun 25, 2016 at 10:06 am

      Lawrence thanks for highlighting the point again about tough times. It really is true when you go back and study histories greats. There is no success without tough times. Thanks for reading mate!

  3. Toño

    Jun 24, 2016 at 2:06 am

    Woke up today with a heavy heart after a night storm. Haven’t slept well. What’s better way to start your morning off with light and positive article like this 🙂

    I really enjoyed the introduction as I completely agree with you on making our daily life, daily job and the whole journey like an art form. I mean we can literally transform all of our activities into some sort of it. And art requiers open mind and living heart. Obsession with planing, how precise it is. I think often of it, whether to got with the flow or write your goals every time and just plan out everything. Since I started care less about my job and people’s opinion I felt relief and joy, well at least I can feel it more often now. I can clearly see what is wrong around so not be caught into everyday drama to satisfy society 😀

    And rules are there just to create an illusion. From ‘The Matrix’ movie when Morpheus is telling Neo about rules: ‘some of them can can be bent. Others…can be broken.’ We can change rules, we can set them to work for ourselves. We really can and should do.

    You’ve also listed two highly important points for me, Tim, and I hugely appreacite it. Keep walking towards the mountain. You know, I have a t-shirt which says ‘Mountains are calling and I must go’. I love it so much and it has great meaning for me. My mountain has a strong call for me and I can feel it now. I can hear it. And to make it sure, it has to be an adventure, not a daily chore to grind. Only make things that feels like an adventure sounds like sweet sweet fruit haha, I want to taste every day!

    I also like how you said – when you feel naked, you’re starting to get it right – it just feels so right indeed 🙂 Recently I started to feel more comfy at my job, most likely becaue I let it all go and decided not to worry much about. But under the comfort mask I yet begin to feel I am pulling myself into the trap of corporate world again, and as a result, feel more stress. It’s a paradox actually where your comfort bring you your ‘beloved’ stress and pain back, eventually. I want to feel naked again so let’s get off some clothes man! There’s a fantasy book called ‘The Masked Empire’. It’s about one province where people wear masks on reagular basis so to not show who they really are in order to be match others expectation and be someone else. I think this explanation fits well for our world, where most people wear those masks to hide their issues and to hide from the world.

    I also adore the fact you agree on copying things first and then transform them into something unique and you. And I did not know that Tony Robbins was teaching Napoleon Hill’s work. I knew he learned from him, and I admire them both. You see, in the modern world with lots of creative minds it may happen two persons may work on the same thing, or vene more than two. I see nothing wrong in copying someones work as long as if you will create your own as well, travelling down your journey.

    And yes, fake it until you make it! The only thing that matters is our perception of oursleves and ow we beileve we actually good. Days are neutral, it’s only us who make them good or bad.

    Wonderful pice of art, Tim, enoyed every bit of it 🙂 Glad you feel good and find your daily motivation, keep on going, my friend! I very much appreciate what you do!
    Much love, speak soon, my friend~

    • Tim Denning

      Jun 24, 2016 at 6:31 am

      Toño thanks for yet another round up of one of my posts. I am reading Vishen Lakhiani’s book right now and I am convinced the traditional rules are BS. The mountain analogy has also been very powerful for me as well. It’s easy to forget about the mountain and veer of track. Speak soon Toño.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

Published

on

how to create a successful youtube channel
Image Credit: Unsplash

YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

Continue Reading

Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

Published

on

productivity tips
Image Credit: Unsplash

“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

Continue Reading

Success Advice

4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

Published

on

how to be happy and successful
Image Credit: Unsplash

It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

Continue Reading

Success Advice

The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

Published

on

Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

Continue Reading

Trending