Success Advice
What It Really Means to Be a High Achiever in a Culture of Lazy
Keeping employees interested in their work has been an increasingly difficult challenge for today’s employers. Whether it’s due to a generational shift of Millennials fully entering the workforce or an increasingly distracted society across the board, the vast majority of American workers are not passionate about their work.
This dispassionate workforce is causing large-scale problems, for both workers and the companies that employ them. When young people become immersed in cultural laziness, it can be hard to become a high achiever, but there is a path for those willing to do what it takes to be a top performer, and it’s simpler than you might think.
Laziness by the Numbers
According to a recent Gallup poll, nearly two-thirds of American workers are either unengaged or actively disengaged in their job. This leaves only a third of Americans who are actively engaged and passionate about their work. This lack of interest has enormous financial ramifications for companies due to all of this lost productivity.
Research from McLean & Company, estimates that a disengaged employee costs a company $3,400 out of every $10,000 in annual salary, or 34% of their wages. That means a disengaged employee who earns $75,000 costs their organization $25,500 per year due to a lack of productivity. If roughly two-thirds of workers are disengaged, this adds up to billions of dollars lost across the economy.
“To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.” – Khalil Gibran
Motivation: Whose Job is it Anyway?
There are two schools of thought when it comes to employee motivation: Either managers need to actively motivate their employees, or employees need to step their game up and figure out what they actually like doing. Stefan Aarnio, a highly successful real estate investor, author, coach, and speaker, falls squarely into the second camp. He attributes his company’s success to the culture of high accountability and high performance he cultivated over the years.
It all began with Aarnio honing his own intrinsic motivation over the years by discovering, and then doing, exactly what he loves to do. In Aarnio’s own words, “you don’t need the resistance of waking up every day and doing things that you hate doing, life is too short for that”, and he expects those he hires to follow the same logic. When you love what you do, you don’t need a manager to constantly poke and prod you to gin up some motivation, however fleeting it might be.
It may seem like common advice that only works for the wealthy, but doing what you love really is the simple solution to the scores of dispassionate workers plaguing the workforce of today. People are trained to believe that they should get the highest paying job they can get regardless of how it makes them feel.
“You don’t build a business, you build people, and then people build the business.” – Zig Ziglar
Aarnio believes this is shortsighted and will ultimately lead to a sad and dispassionate life. By being attuned to what makes him passionate, and expecting the same from his employees, Aarnio has been able to flip the script and develop a culture of passion and high achievement.
How do you motivate your team to want to show up every single day? Comment below!
Image courtesy of Twenty20.com
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How to Choose the Best Affiliate Programs for Your Blog
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers
Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky.
This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for.
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Understanding Affiliate Marketing
Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works.
Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it.
It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.
How to Choose the Right Affiliate Programs for Your Blog
1. Assess Your Niche and Audience
The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:
- Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
- Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.
2. Research Potential Affiliate Programs
Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:
- Affiliate networks like ShareASale, Commission Junction, and ClickBank.
- Direct searches for “[Your Niche] affiliate programs” in search engines.
- Recommendations from other bloggers in your niche.
3. Evaluate the Commission Structure
The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:
- The percentage of commission per sale.
- Whether the program offers a flat rate per action (e.g., per sign-up).
- The cookie duration, which affects how long after a click you can earn commissions on sales.
4. Consider the Program’s Reputation and Sureness
Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:
- Read reviews from other affiliates.
- Check the program’s history and background.
- Look for any complaints or issues reported online.
5. Analyze the Support and Resources Offered
A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.
6. Understand the Terms and Conditions
Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:
- Payment thresholds and methods.
- Any restrictions on how you can promote their products.
- The program’s policy on affiliate marketing on social media platforms.
7. Test the Product or Service
If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.
8. Look for Recurring Commission Opportunities
Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.
Implementing Your Choice
After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:
- Creating valuable content that naturally incorporates affiliate links.
- Disclosing your affiliate affairs transparently to maintain trust with your audience.
- Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.
Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs.
If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers.
The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice.
With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.
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