Connect with us

Success Advice

The Only Way To Attract And Maintain High-Performing Salespeople: Understand How They Think.

Published

on

High Performing Salespeople

A recruiter approached me to do some business development work for a tech company as a side gig. I told him to setup a face-to-face meeting to discuss the opportunity with the Sales Director.

Oddly enough, the Sales Director told the recruiter that he didn’t like “My Kind Of People” and thought that people in Financial Services were weak salespeople.

I assertively went back to the recruiter and told him my background and skillset, and asked him to chat again with the Sales Director.

This time the Sales Director came back and asked for the following:

1. What companies had I worked with?
2. What end-to-end sales opportunities had I done myself?
3. What partnerships had I been involved with?

For someone running a sales business, I was surprised by the response.

“There’s no list of computer-generated questions that will attract a quality salesperson to a business”

 

Sales is about human interaction.

The only way you’ll ever know a candidate’s ability to influence is by meeting them in person. The moment you try and screen out quality candidates that come highly recommended, with genuine references, you’re screwed!

Fifteen minutes with a salesperson will tell you more than 6 hours of recruiter/internet research.

 

Don’t treat salespeople like revenue generating robots – otherwise, you’re F**KED.

The treatment I received from this company made me feel like a robot. It was if they were asking the following:

“Can you comply with blunt orders because our private equity firm needs to make money?”
Why are you challenging my emails? Just be a robot and follow orders.

The moment a salesperson gets a sniff that you only care about how much money they can make you, you’re up sh*t creek without a paddle as we like to say in Australia, mate.

Whether we like it or not salespeople want to be treated like human beings – just like everyone else. We’re searching for a human connection and too much focus on “NUMBERS, NUMBERS, NUMBERS” shows a lack of understanding when it comes to the science of achievement.

Obviously, salespeople care about making money, but just looking at spreadsheets all day with revenue numbers won’t tell you the whole story. Revenue is affected by:

– The culture
– The other sales members
– The product or service being sold
– Perception of the company from the outside
– Perception of the company on social media
– The way staff treat their customers
– The values of the organization
– How the company gives back to the community outside of just “PROFIT, PROFIT, PROFIT”

The simple fact is that if you don’t understand the non-revenue factors of a business like people, you shouldn’t be in sales – you should be counting widgets in a factory and filling out a card that says “Successfully shipped to customer, next order please.”

 

Discrimination is an ugly business – especially in sales.

What this Sales Director showed me was just how naive people can be when they discriminate. Your business could be missing out on amazing sales talent just because you’re using binary decision-making skills to find talent.

Quick story:

The best salesperson I ever hired worked for one of my companies. He came to the interview wearing a stained red jumper, old faded cargo pants, a pair of tradesman boots and a ciggie in his mouth. He was currently working for a charity cold-calling people and asking them for money.

He was homeless and living in his car – which I later found out. After four weeks working for us, he made zero sales. We went down to fire him one Friday afternoon and he’d gone home early. We decided to do it on Monday instead.

On Monday morning I went to the Snake Pit (the name of the sales room at the time) to find him. To my surprise, I interrupted him writing his sales on the whiteboard which he’d been saving until all the contracts were signed. In 4 weeks he’d outsold the entire sales team!!!

He went on to be the top-performer working only a few hours per day because of his incredible sales skill. Later on, I found out this man used to be worth more than $100M and he went on to be a friend, mentor, top salesperson and the best guy I’ve ever met in sales.

On face value, he looked like a bum and was unimpressive. My immaturity at the time (and youth) nearly made me miss the best candidate I was ever going to find.

Discrimination and pigeon-holing people is a nasty business. The cost of missed opportunity by being a total idiot and ignoring people based on surface level nonsense is a game you don’t want to play.

Algorithms and surveys can’t determine sales talent – people do that!

 

The bigger the ego, the bigger the problem later on.

I remember a sales guy I worked with who was nicknamed “The Maverick.”

He had the biggest ego you could ever imagine and at the start, it was a little funny. As time went on, his ego got even more out of control.

He was hitting on the female staff, upsetting the other salespeople, trying to steal sales, undermining management for his own selfish interests and doing anything he could to look good.

An out of control ego at the start should be a massive red flag. It only gets worse later on. Selfish pursuits of power and success always end in tears – even in sales. High-performing salespeople are leaders in the making and want to duplicate their qualities in the up and coming sales staff.

 

That doesn’t mean confidence should be ignored.

Yes, a heavily inflated ego is a problem in sales but lack of confidence is too. You want some level of confidence so that when you put a newly hired salesperson into the field, they have the guts, belief in themselves and determination to succeed.

You can’t spoon-feed a salesperson; they need the ability to have control of their destiny. Control takes confidence to wake up every day and execute on an outcome.

 

Order takers vs. salespeople.

I want to dispel a myth: there’s nothing wrong with order takers. The field of sales often put down people who work in big companies and take orders.

There’s a need for these people though in most businesses. These individuals can follow orders, sell off a script, are often cheaper to hire and can use the brand of the company to sell.

Salespeople, on the other hand, can use rapport and human interaction to make a potential customer feel something about a product or service. This feeling can then be translated into real business and a repeat customer down the line.

Neither the salesperson or the order taker are evil people; they just have different skills and perform a different function. I’ve even seen order takers be trained into salespeople later on if they have the growth mindset to believe they can crossover to the dark side.

 

A word on execution.

There’s plenty of great salespeople out there but what separates the good from the incredible (the same goes for entrepreneurs) is execution. We can all get a client excited for a few brief minutes but translating that into revenue for the business and an ongoing relationship is much harder.

Hiring for execution as well as sales ability is an important combination. When the skill of execution is lacking, you’ll often have salespeople that fall into the trap of making big promises and expecting “The Rest Of The Business” to deliver on these promises.

This lack of ownership creates lots of sales business and a poor customer experience which does more damage. The best way to find salespeople who can sell and execute is to understand how they manage their day – in other words, can they demonstrate the skill of productivity.

An easy hack I use is to take a look at their diary for the last few weeks. Just because they are back-to-back with meetings, does not mean they are productive. Most sales meetings are unproductive and don’t lead to any tangible business outcomes.

I look for blank space in diaries, and salespeople that time-box slots in their diary for thinking and empty space. These rare gems do less, have time to see shifts in the market and can see the broader vision of the business.

 

A gun salesperson can say NO.

Not all business is good business. Some sales opportunities cost more than they bring back to the company in value.

A high-performing salesperson can focus on good business and say no to business too. A weak salesperson says yes to every sales opportunity which ultimately means they’ll drown themselves in unproductive work later on.

No business can be all things, to all customers.

 

Avoid being deceived by looks.

Any salesperson can buy a nice suit, roll up in a luxury car, drink a cafe latte and talk a big game. Don’t let looks cloud your judgment.

“Looks can be faked; human nature and emotional intelligence cannot be. Phenomenal salespeople understand these two traits like the back of their hand”

 

Empathy and compassion wins every time in sales.

Understanding how a potential salesperson thinks is about getting inside their head. You can do this through the use of deliberate questions that focus on whether they can be empathetic and compassionate.

Given that salespeople all deal with humans, the ability to be aware of a person’s feelings will be the guiding skill they need to influence an individual to make a decision.

“People buy off feelings and so you want your salespeople to be experts at feeling and understanding human emotion”

All sales solutions solve a problem and with any challenge comes emotion. If you solve a problem as a salesperson but don’t understand the emotion, you’ll probably lose the deal. The feelings and emotions attached to the problem drive the outcome more than the problem itself.

“Again, machines can solve problems; humans solve the emotions and feelings that come bundled with the problem”

 

Coach-ability and open-mindedness.

The Sales Director that missed out on hiring me was focused on the fixed results I’d already achieved. The thing is that the best salespeople can be coached and are open-minded. These two skills are fundamental for the following reasons:

– Industry changes quickly so a fixed mindset will ignore these changes
– Salespeople that know everything hold business back
– The problem a salesperson can solve is often missed if they’re not open-minded enough to see it
– The problem can be solved using the wrong solution if the salesperson has a fixed mindset

 

Experience can sometimes be the worst attribute.

Some of the worst candidates I’ve ever interviewed come with five or more years’ experience. This is because experience can often lead a salesperson to adopt a fixed mindset. Too much experience can cause a candidate to want to do things the way they’ve always been done.

Taking someone who’s got no experience can be a blessing in disguise.

A famous example of this is the founders of Airbnb. They had no experience in the hotel industry which is how they were naive enough and bold enough to use skills from other industries like tech to completely rethink the industry.

Maybe the salespeople you’re hiring with years of experience are the problem.

 

The answer is there is no perfect sales candidate.

I know what you’re thinking: “Damn it Tim! Why do you keep speaking so much truth?”

Just like there is no easy way to predict which startup will become the next billion-dollar unicorn -there are so many factors to consider and sometimes you’ve got to take a chance and stop thinking you know it all.

None of us have all the answers and your predisposed bias of the past is holding you back from hiring perfectly good candidates.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

Published

on

why you should have a podcast
Image Credit: Unsplash

Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

Continue Reading

Success Advice

5 Essential Skills to Drive Success in Every Niche

Published

on

skill building
Image Credit: Unsplash

There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.

Below are 5 essential skills you need to drive success in every aspect of your life:

1. Ambition

When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?

The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.

2. Listen to those around you

While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.

You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.

On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

3. Courage

When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.

Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.

Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.

4. Creativity and imagination

If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.

Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.

“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs

5. Continuous learning

If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.

Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.

The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.

No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.

What skill do you think is most important to be successful in life? Let us know below!

Continue Reading

Success Advice

5 Key Investment Principles from Warren Buffett

Published

on

Warren buffett investment tips
Image Credit: Forbes

Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.

Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.

Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.

Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:

1. Invest In What You Know

Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.

This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.

“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.”  – Warren Buffett

2. Before Buying a Stock, List the Criteria

It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.

Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.

3. Be Aggressive During Tough Times

Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.

Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.

4. Don’t Worry About the Day to Day Market Movements

Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.

Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.

“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett

5. Buy Buffett’s Stocks

Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.

Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.

Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.

Which one of the 5 key investment principles from above resonated with you most? Let us know below!

Continue Reading

Success Advice

How to Build a Website That Outranks the Competition

Published

on

building a website
Image Credit: Unsplash

Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:

  • Establish expertise, authority and trust through the content you produce on and off site.
  • Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
  • Implement an editorial calendar for the content your company will produce

Enhance your websites SEO with long-form evergreen content

Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.

When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.

Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.

Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.

By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.

“Good content is not storytelling. It’s telling your story well.” – Ann Handley

Here are 11 effective ways to structure evergreen content:

1. Lists & Checklists

Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”

Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.

Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”

2. Best of Lists & Product Reviews

“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.

3. Ultimate Guides & “How To” Guides

Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.

An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.

4. Expert Opinions or Round Up Articles

Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.

5. Statistics & Infographics

Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.

Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.

“What you do after you create your content is what truly counts.” – Gary Vaynerchuk

6. Historical Articles

Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.

7. Q & A Interviews

Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.

When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.

8. Frequently Asked Questions

Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.

Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.

9. Case Studies

Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.

10. Optimize your content and drive up your click-through rates

Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.

You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.

Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.

11. Maximize your audience through high authority websites

Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.

Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.

Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.

The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.

Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!

Continue Reading

Trending