Success Advice
Tell a Story, Don’t List Benefits – How the Science of Storytelling Will Transform Your Business
If you’d like to learn how to tell amazing stories so you can influence people to act, sign up for the free 90-Day Master Class hosted by the founder of Addicted2Success.com, Joel Brown.
In 2009, a man bought 200 objects on Ebay for $129 and sold them for $8000. How did he achieve an increase of 6202 percent? He did it by adding a story. He commissioned 200 writers to tell a story about each object. This experiment proved: the power of storytelling is real.
How can anyone justify wearing a pair of sneakers that costs at least four times the manufacturing price? The purchase is not rationalized by some extra rubber or innovative material, nor by a special fit or an extraordinary energy boost. We all know the truth: a sneaker is a sneaker. But by wearing a 100 Dollar sneaker you become part of a story.
At an auction, someone bought a Nike sneaker for $475,500, and it was not because of some rational benefits. It was because the buyer became part of a mythical sneaker history, where the shoes were made by Nike co-founder Bill Bowerman, who used his wife’s waffle iron to create a new kind of running shoe. It’s like owning the Mona Lisa.
Why doesn’t GoPro advertise the cool technical features of its camera on the front page? They could have said, GoPro has an unshakable HyperSmooth 2.0 stabilization and built-in mounting. Instead, they say, GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Of course, they list the benefits. But first, they tell a story.
Many start-ups and entrepreneurs make a fatal mistake. They start with listing the benefits. The result? In a world where everybody is competing for attention—a limited resource to give—their business drowns in the noise. If you want people’s attention, you need to start with a story. Not just any story, but a compelling narrative with three ingredients.
The neurochemical “angel’s cocktail” you need for a good story
Paul Zak did an experiment where he showed people two types of short videos:
- a sad story about a father and son that had an intriguing start, a climax and a compelling ending
- a person walking about aimlessly during the video
The brains of the ones who watched the first video produced two neurochemicals: Cortisol and Oxytocin. Those people also took desired action—they made donations. The second video didn’t engage the audience’s brains in any way.
In a related experiment, people infused with oxytocin turned out to be 80% more generous than others when splitting money. David JP Phillips adds another hormone and calls it the “angel’s cocktail”—the mixture of the three chemicals you need for a compelling story.
“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” – Joe Lazauskas & Shane Snow
Dopamine—the attention hormone
“We discovered that, in order to motivate a desire to help others, a story must first sustain attention—a scarce resource in the brain—by developing tension during the narrative.” – Paul Zak
The release of dopamine motivates us, helps us focus and sustains memory. If you want to stand out from the noise that has become abundant in this world—and will increase in the future—you need this hormone.
In storytelling, dopamine is produced by creating tension and using a cliffhanger. Here’s an example: “You better not tell nobody but God” is the first sentence in Alice Walker’s masterpiece “The Color Purple”. It raises tension and questions you need answered. This way, it triggers the release of dopamine in the brain. We’re instantly paying attention.
Oxytocin—the bonding hormone
Empathy is the key to a story that inspires action. In a brand story, the hero is always the customer. Never make your brand or product the hero. This is a fatal mistake that has cost many businesses and products their existence.
To make the customer the hero, you need to understand him. What is his or her desire? What keeps him awake at night? What are her greatest problems and fears? If you know the answers, you can create a story that evokes empathy—that shows that you understand the customer and releases Oxytocin to build trust and form a bond.
“I’m obsessed with giving the audience something they don’t see coming.” – Jordan Peele
Endorphin—the happiness hormone
There is one ingredient added to the angel’s cocktail. One that explains why we love the Late Night Show, sitcoms and plain entertainment. Research firm PwC anticipates revenue from media and entertainment will reach an estimated $2.2 trillion by 2021.
Why do we spend so much money on being entertained and not informed? Because of endorphins that are released in our brain when humor comes into play. When your story makes the audience laugh, they feel more relaxed and creative. You need this desperately to combat the stress and anxiety of everyday life.
Start with an image
Stories are the pathway to engaging our right brain and triggering imagination. Start your story by creating a powerful image that both grabs the customer’s attention and will be remembered for a long time.
Find an image that triggers the angel’s cocktail by adding tension, empathy and entertainment. Let’s go back to Nike’s campaign: Equality isn’t a game. But achieving it will be our greatest victory.
It raises tension by asking: How can we achieve equality? And will we? It triggers empathy by creating a common cause that matters to the customers: equality. And it provides entertainment by the comparison between sports (‘game’) and a political cause.
Never underestimate the power of storytelling. A compelling story can increase the value of a product by over 6000 percent. If you want to stand out from the noise, use the science of storytelling.
But remember, the story has to be authentic. Storytelling in marketing is not about manipulation because sooner or later, your audience will discover a fake, and it will ruin your company. The power of storytelling means using a privilege and telling a brand story that provides your customers with a value they wouldn’t have found without it.
What do you think about storytelling? Is it something you’re good at & have seen the benefits? Share your stories with us below!
Success Advice
Greatest Internet casino Usa: Finest Internet sites inside the 2025
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The new collected information is up coming used to assess the newest casino’s Security Index. It’s a given one an authorized casino instills a lot more trust as it have to operate in the regulations of the provided jurisdiction. Certain certification government actually wanted casinos to go through third-team game research. Betting sites functioning within the particular says are hit-and-miss on the greeting incentives.
The best Online casinos in the united kingdom by Category
Firstly, all of the casino games is actually designed giving our house a keen virtue, and therefore you’re constantly to play getting left behind. You can get happy and you may earn, but it is almost impossible to become winning on the a lot of time work on. Thus, for those who be able to victory, it is certainly better to withdraw their payouts. Because of the reacting about three simple and quick issues linked to incentives, video game, and you will period of web based casinos you want, you’re served with three best gambling enterprises you to definitely satisfy their conditions. Then it is simply a matter of choosing the one which looks far better your otherwise time for record if the you know you want observe more alternatives after all of the.
Blackjack, baccarat, French roulette, and you may craps will be the higher investing games from the local casino websites. You have to know strategy and you may specific choice models to achieve the highest RTP with our game. EWallets such PayPal and you may Neteller provide quick payouts, usually within 24 hours. However, they aren’t usually available at All of us-based casinos, and they have a charge of about step 3% to possess distributions. Borrowing from the bank and you will debit notes are an easy and you will familiar means for withdrawing finance, but not all casinos offer them.
A knowledgeable Us online casinos will be the web sites which have good licenses, which permit them to operate lawfully in the united states. After that you can score the fresh USA’s best on-line casino web sites founded on the online game, bonuses, percentage alternatives, mobile programs, and other key factors. The brand new professionals can start their travel which have an excellent welcome provide. The brand new casino provides lots of special offers and you will respect perks to have the normal participants. Also, which casino site also provides wagering and online casino poker in a few claims. All of these things have triggered the brand new user’s high ranking to your our very own set of an informed online gambling web sites.
Simple tips to Habit In control Playing at the Better United states of america Casinos on the internet
We love exclusive eighties/1990’s Vegas temper on the site, and therefore contributes a vintage contact to the Vegas Today feel. In both-people and online gambling enterprises inside the Canada for real currency features their attraction. Visa and Mastercard is actually generally accepted at the online casinos in the California for both places and you can withdrawals. Specific harbors is private to certain Canada web based casinos on account of sales produced amongst the operators and game designers. Reload incentives try a common strategy during the Canadian web based casinos, built to keep you motivated to make additional places immediately after stating its invited incentive. When shopping for a knowledgeable commission during the an on-line local casino, it’s crucial that you go through the slots’ advice.
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- Overall, an informed web based casinos provide an incredibly comparable experience so you can actual, brick-and-mortar gambling enterprises.
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- We only give you an informed on-line casino internet sites — as well as the fresh casinos which have made it to our finest rated online casino listing are smart all the-rounders.
It is very important just remember that , RTP may vary across the some other online casino games, and therefore a good casino’s RTP is short for the typical of all their games. Gaming.com recommendations all-licensed casino other sites in order to focus on what kits them apart and provides devices and then make contrasting him or her simple. The casino review try carefully facts-appeared and you will confirmed because of the we of benefits just before guide. We constantly upgrade ratings to keep advice direct, related and up-to-date, adhering to reveal remark strategy and you will article policy. It is extremely important to strategy online gambling inside the a safe and you can in charge method. To quit shedding target to gambling addiction, we advice your comprehend our very own writeup on simple tips to enjoy securely.
You can examine if your gambling enterprise try legit utilizing the UKGC’s searchable public check in to look in the license count. And while your’re there, see if they previously acquired any penalties from the UKGC. This is why we’ve picked to help you highlight a premier-tier Uk gambling enterprise that have an advantage that offers you something additional. Sure, modern jackpots is a part of gaming activity and see harbors which have that one. A few effortless resources will help you to are still aware and you can create your video game for cash reliable.
This lets you decide on the fresh commission method that suits your must-haves to possess rate, functionality, and you may charge. Demo gamble allows you to is harbors, blackjack, roulette, and prior to depositing and you will establishing wagers. Unfortunately, not all gambling enterprises provide demos, and this for a lot of may be a deal-breaker. And given prompt casino earnings without ID monitors, you should also make sure that a casino on the internet to the finest payment handles its site and pro money. Seek out a good padlock from the address club to confirm one to a casino webpages try encoded.
Greatest Online casinos A real income
While the payout speed raise, evident Us iGaming players will be consider often to see which iCasinos provides upped its games. You will find an educated online casinos Us houses right here at the OnlineCasinos.com. You can gamble with confidence from the all of our required web sites, understanding i simply focus on the best of an informed. Near to the gambling pros’ in-depth ratings, we trust current user reviews and quantitative local casino analysis items to send by far the most unbiased, trustworthy, and you will outlined assessments. AMEX is frequently thought to be one of the most secure and overall greatest fee tips within the Canada and you will beyond. It’s convenient to use but not usually supported by casinos on the internet within the Canada, and you may not since the common because the Visa otherwise Bank card.
Success Advice
Dolphin’s Pearl Ports, A real income Casino slot games & 100 percent free Gamble Demonstration
Content
Within the Bovada Gambling establishment, free delight in loans come as opposed to requiring a deposit, taking pros to make use of added bonus financing directly in their online game. Including borrowing can be utilized to the a variety of video clips games, always requiring individuals to satisfy specific words ahead of cashing away one payouts. Instead of many other dolphin games on line, there is a way to earn tons of money – if the smartly starred better – for the Dolphin’s Pearl. Simply because the countless added bonus and you may multiplier have discover to the video game. Among the best and popular have to your Dolphin’s Pearl is the occurrence from spread symbols anywhere across the reel.
Nj-new jersey Goes on Force to help you Control Problem Gaming
To help you etch away pay range wins, make an effort to fall into line some of the a dozen icons on the a working spend line. These are the dolphin, manta beam, crab, water pony, tiger fish, college or university of seafood, An excellent, K, J, Q, 10 otherwise 9 signs. 5, cuatro, otherwise 3 for the pay line tend to trigger a victory in the paytable, which is seen using the ‘Paytable’ option. The brand new dolphin, manta beam, and you may crab will pay whenever 5, cuatro, step three, or 2 signs blend. Set your wagers earliest so you know exactly how much you a paying for every twist. You might choose to wager step one in order to 9 spend-traces after which lay their wager for each range ranging from step 1 and you can a monstrous 5,000 gold coins on every.
Not only will he getting fun team, but he’ll and assist you on the quest in order to house severe winnings which may be credited to the gambling account instantaneously. If the guy swims prior your own win traces, the winnings for the reason that round will be doubled. Furthermore, their symbol brings the highest possible bullet victories in this online game. Rating five complimentary Whales together a winnings range and also you’ll carry aboard 900 times your own bullet bet. If you smack the jackpot, might end up being the manager of your own limitation position win (and it is 900,one hundred thousand credits). You are able to do that in the shape of Dolphins, and this should be to your active line.
You’ve Claimed a no cost Twist
However, the fresh Dolphin’s Pearl position away from Novomatic will be an exception because this game means among the better dolphin slots. There are many dolphin online game free of charge online, however, couple may come nearby the average payout boasted because of the Dolphin’s Pearl. These types of on the internet payment services are ideal for online gambling and they are available around the world, having PayPal being the most popular in history. An educated casinos on the internet one fee to help you Us people have higher video game alternatives, regular bonuses, plenty of withdrawal choices, and you can educated customer service. Overseas websites do below broad certification one allows them suffice of several jurisdictions. Dolphin’s Pearl Luxury serves those who take pleasure in game play who has each other old-fashioned and you can brand-new elements to help you it.
Dolphin’s Pearl™ has
The fresh to play diversity here is good for novices out from the new $0.1-$fifty, it may be hard to focus high rollers the person you’ll desire the new adventure away from huge bets. Dolphin’s Pearl has 5 reels, step 3 rows and 9 manually variable paylines. That have an RTP from 96.2% the probability of large gains is generally highest, although the higher difference might be a cause of question. The regular signs out of A good, K, Q, J, 9, and you can ten offer a variety of 0.2x-12.5x.
Novomatic features packed this game with five reels without a lot more than just 10 paylines and this specific may think do reduce effective possible within this game. It truly is a little a contrast to preferred faith while the Novomatic made sure so you can prepare it with some as an alternative enjoyable features. Wildz Local casino now offers plenty of place guidance while you are the truly because the handmade cards, e-purses and you will monetary transmits. Novomatic, an excellent titan in the gambling enterprise betting industry, provides skilled gamblers which have some legendary ports more latest ages. On the daring Publication away from Ra for the a good fresh fruit-inspired Sensuous, per game brings its novel style for the desk. She already been at the OLBG in the 2014 along with her reputation refers to performing high posts and seeking following selling pastime.
Participants’ conformity with individuals if you don’t all foregoing will maybe not within the people means impact the enforceability for the Waiver and you may Release. Since the advised in case your video game is prepared, excite hop out your own email below. Other Television avenues based in Chișinău is actually Top-notch Television Chișinău, First, Jurnal Television, Publika Tv, CTC, DTV, Euro Tv, TV8, etc. And tv, really Moldovan sent and you may papers groups brings the head office outside of the metropolis. Moldova Authorities Drink Just go and you could potentially Take in Taking was find for each one year in the 1st sunday of Oct, regarding your Chișinău.
A player decides vehicle-spin and wait for the combinations to see if they have won from them. It’s the next from the spread out and will change all of the almost every other simple signs but the new spread. In the event the a new player bets that have 100 gold coins and produces 5 of these symbols, they could unlock 90,000 gold coins. Just in case a gamer gains and you may an untamed symbol is roofed, the rewards are often doubled. Taking about three oysters in a row will give you 15 totally free spins to work alongside.
- A very popular provide to the more knowledgeable casino player, cashback do what it says for the tin.
- The following symbol ‘s the Nuts dolphin symbol that can play as the any icon except the newest Scatter and you may contributes a-two minutes multiplier to the successful contours which can be provided.
- For individuals who’lso are a black-jack specialist, you’ll see plenty of options to choose from, and European and you will Antique names.
- Totally free Game is played with exact same quantity of win traces and you may bet because the game where these were brought about.
Because the a great Spread out it does be involved in a winnings whether or not they doesn’t house to your a win line. In case your right amount out of Pearls appears immediately after a go they lead to the brand new Secure-and-Twist element where also they are important. The full payment and the come back to athlete payment are very decent, specifically due to the fact that all of the collection for the Nuts icon tend to twice as much payment. Whatsoever, actually 12 months produces loads of difference in the brand new field of online game framework. He or she is Hd and are not affected by kind of tool a gamer is using to experience. It compatibility gets people the flexibility away from to play out of one place one to amenities her or him.
Or even Santa’s Riches to possess an excellent 6×5 grid with fifty paylines one help the amount of profitable combinations. You’ll in addition to discover seaside dogs, for instance the lobster, stingray, seahorse, angelfish, and you may quick fish. Meanwhile, unique symbols on the game are the dolphin nuts and you will pearls Give.
Comparable slots
We offer big winning odds within the Thunder Dollars Dolphin’s Pearl to your five reels with 10 outlines and numerous symbols which have a keen oceanic construction. Somebody profitable revolves score addressed in order to an excellent 3x multiplier which have profits trebled. Therefore a good grid packed with wilds will result in a good 27,one hundred x options percentage. The newest RTP rate is 95.13%, that’s below the on the web mediocre out of 96%. But not, it’s based on assets gambling enterprises, in which this video game got its start.
Before you can set the brand new reels in the action, be sure to discover choice value and this increases to €a hundred. The amount will likely be modified because of the really worth for every range very create yes the thing is that the balance you like with this higher volatility slot which can have you ever opting for days as opposed to a single victory. Dolphin’s Pearl Luxury takes you strong regarding the water so you finest keep your own inhale. Novomatic filled the game with epic images and more sensational gameplay that’s merely a spigot of a key away. Which on the internet condition will bring a smooth thus constantly intimate ecosystem, filled with old-fashioned witchcraft and miracle artwork. Here is the first off the newest Werewolf collection video game regarding the Spinomenal one tells the newest Werewolf’s tale.
Did You Know
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Behind every successful skilled migrant career is a mix of resilience, strategy, and navigating systems built for locals.
Moving to a new country for work is exciting, but it can also be unnerving. Skilled migrants leave behind familiar systems, networks, and support to pursue better job opportunities and a better future for their families. (more…)
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