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Success Advice

Ignite Your Personal Revolution With The Victory Cycle

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It’s time to think seriously about your New Year’s resolution. Maybe this year it’s the goal of losing weight, starting a new career, getting a promotion, launching a new business venture, working on a relationship, or running that marathon you always wanted to run. 

Here’s a thought: let’s take this year’s resolution to the top and make it really stick.  All you need is to actually do it, right?  All too often we come out of New Year’s Day with amazing ideas of change, but what happens a few weeks into your journey? Did you make it happen? Or did you falter once again?

This time it’s going to be different, and here’s why. I’m going to share with you a solution, a system for you to maintain control, make lasting change, and begin a sustainable recipe for personal growth, and change. It’s called “The Victory Cycle.”

This idea is based on a continuous cycle of personal leadership and development. Here’s the truth: none of our New Year’s resolutions, or any goal for that matter, will work without consistent daily actions.  The Victory Cycle is based on small, daily powerful actions towards your “Personal Vision”; as you build your vision, your “Victory” will start to take form. Change your focus, improve your state of mind, and take progressive action today by stepping into The Victory Cycle!

Victory is an acronym for the 7 steps to achieve your goal:
  • V- Vision
  • I- Inspiration
  • C- Commitment
  • T- Timed Steps
  • O-Obstacles
  • R-Rejoice
  • Y-Yearlong Adjustments

1. Vision

Your personal vision is the starting point in the process. It’s a clear, compelling purpose of what you want, or who you want to become. You must see it so clear that you can touch it, smell it, and really feel it in your heart and soul as if it were real.

Leave no detail out of the picture as you create your vision; really see it as if it were right in front of you. All successful people knew who they truly were inside even in what appeared to be defeat. They rose up based on the internal belief and purpose they had within them. Find your purpose, your vision.

“Vision is the art of seeing what is invisible to others.” – Jonathan Swift

2. Inspiration

Your why you are doing this.  All too often we forget why we’re doing what we’re doing. We get stuck in the wrong details, like numbers on a scale or how big our bank account is. Our inspiration centers more on how we feel, specifically, how we would feel if we were living our vision.

So many times our train for success is derailed from the very beginning due to lack of an understanding of why we are doing it and what we really want.

 

3. Commitment

This centers around how badly you really want it.  Without rock-solid determination, you will fail, and lose momentum. Because when it gets difficult, and it will, you need to have a warrior’s level of commitment, a complete “life or death” determination that you will succeed no matter what. This is your “how,” this is you making it happen, no one else, just you.

 

4. Timed steps

This in essence is your plan, small scheduled-out steps towards your vision, your ultimate victory. It starts today, by the way, not tomorrow. Think of what you can do right now! Then, something by the end of the week, next month, and so on.

Write it out so you can hold yourself accountable for the progress, otherwise you lose traction. Naturally you are going to adjust these benchmarks, but you likely already have an idea.

 

5. Obstacles

These are things that pop up, trip you up, and slow you down. Anticipate them beforehand; be ready for them. Don’t worry if you do get knocked down—it’s ok. Dust yourself off and build strength from it. You just learned what not to do.

This is where the fire is, the forging of who you are, and will become. Adversity builds character. Capitalize on what’s gone right and build upon it. Never ever give up on you; if you don’t believe in who you are, who else will?

 

6. Rejoice

Once you start moving forward in your progress, rejoice. Life is about living and enjoying your life right. Celebrate and rejoice in your accomplishments along the way. Just don’t stay there too long, get back to work. Remember: if you stop, it all stops moving forward. Make sure you get back on course.

7. Yearlong adjustments

Yearlong adjustments is just that—a way for you to see what’s going right and what’s going wrong and adjust it. Remember, your victory is a lifelong journey, something that you will continuously work on.

So, this is only going to make you stronger and sharpen the sword for success, your vision, and your ultimate victory. Small steps equal giant leaps over time; remember: it all comes back to your vision. Make sure it all adds up and is on track, and start over again.

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch

Own who you are today and who you want to become; no matter what it is, you can do it.  It is you who needs to believe in YOU first—before you can go out into the world to accept your own victory.  The Victory Cycle is meant to be applied daily; you get up in the morning and say, “How can I take a step towards my Victory?”  And when you lay down at night, ask yourself, “Did I honor my Victory?”

Here’s the reality: you’re accountable for you—no one else is. It’s time to take that New Year’s resolution once and for all and turn it into a personal revolution within your heart and soul. Use The Victory Cycle to ignite your future, stand up and make it happen starting today.

When are you going to start to use The Victory Cycle to Ignite your future? Please leave your thoughts in the comment section below!

Michael Annese is a battalion chief for a South Florida fire department. Originally from the Boston area, he spent years pursuing a career in the music industry before embarking on a career in the fire service. Through fierce determination and practicing the principles he has outlined in his book, The Victory Cycle: 7 Progressive Steps to Forge a Lifetime of Everlasting Personal Growth and Change, Michael has created a successful career and fulfilling life. Michael is now paying it forward by sharing his personal life-tested techniques and experience in leadership within The Victory Cycle. For more information, please visit www.michaelannese.com.

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17 Comments

17 Comments

  1. Leah M.

    Jan 24, 2016 at 3:20 pm

    The Victory Cycle is an inspiring and motivating book. It’s a manual on how to create and achieve your goals, no matter what they are. This book helps you create your map to success, and breaks it down into very manageable steps. The author uses relatable examples and u feel like you’re getting advice from a regular guy, rather than some commercialized, larger than life person who you can’t relate to. The journal suggested by the author is an invaluable resource in your journey. It helps you stay on track and reflect. It’s a fast read and by the time you finish the book you have the tools you need to reach your own VICTORY.

  2. Joe F

    Jan 24, 2016 at 2:20 am

    I have known Mike for 20 years and he is a truthful , humble and respected professional. I had the pleasure of working with Mike in my younger years , even then so many years ago he had wisdom beyond his years. Many quotes and advice that he gave me still stick with me to this day. I serve as a captain at a South Florida fire department and many of my practices have stemmed from the motivational time that I work Mike!
    Respectfully
    Captain Joe

  3. Jack C.

    Jan 23, 2016 at 7:40 pm

    I have to say this is one is a keeper. I’ve seen a lot of this type of self help stuff but this one is on the money! I see the word Victory everyday now and all I can think of is this book and am I doing what I am supposed to do to reach my own Victory. Thank you for showing me something I can finally use and understand. Bravo!

  4. Kenia

    Jan 23, 2016 at 5:31 am

    The Victory cycle , is the most amazing book or personal manual of life, that my hands have touched,my mind and soul has experienced and saved. I have had the opportunity to read several similar books , but none like this one. Victory cycle differs from many other books on the market since every page, every word, every council is full of tenderness and true human quality as if our friend was talking directly to each of us, baring the soul and heart, and filling us with strength and hope in times we need most. Definitely I will continue reading all over, this precious gift of God
    VICTORY CYCLE , have so many beautiful qualities that forces you to take it everywhere with you, it is unique, simple, real, concise with such important content, and , easily to understand that even our children may use and can help them to conquer their victories as well and fill them with knowledge and wisdom to face any obstacle or situation into their further.

    Thank you very much!!!!

    Michael, keep lighting the world…We believe in you….
    Kenia

  5. Amber

    Jan 23, 2016 at 4:02 am

    I was skeptical, I went to the website and signed up for personal coaching. I thought this was going to be another scam but after the session I swear he has put a point on my sword and my vision is now limitless!! Love this guy!!

  6. May

    Jan 23, 2016 at 3:55 am

    YES! This is so to the point! Yes, I am going to put this in motion and start my personal revolution!!! The Victory cycle is truly what I need. I visited the website and I have already ordered the book.Thank you addicted 2 success for brinbing this kind of material to us, this is what we need to make a difference in our lives! Long live the Victory Cycle!!! Cheers and congrats!

  7. Lynn M

    Jan 23, 2016 at 3:54 am

    I love the cycle! It is easy to remember, to do and to be accountable to. Michael is right! It is all up to me! He showed me how to create my vision and work towards it and get results!

  8. Adria

    Jan 23, 2016 at 12:55 am

    The Victory Cycle is an inspiring read! It is a straightforward plan that can be applied to any defeat challenges you face in life or just achieve a personal goal. If you are looking for a new strategy… this is the one!!

  9. Brian Warner

    Jan 22, 2016 at 11:48 pm

    If anyone wants to truly lead themself to a better life, then this is the book to read. Be prepared to learn a simple 7 step process to overcome the obstacles that life presents, all while gaining valuable leadership skills and tips on how to manage and overcome the fear of failing. This book is an easy read that will help you set and obtain goals with tips on how to self analyze and make adjustments along the way to being a more resilient and confident person. I highly recommend this book. The Victory Cycle is a very practical resource on goal setting and being victoriuos in any endeavor you choose while learning to be all you were meant to be in life.

  10. Ernie Ayon

    Jan 22, 2016 at 9:15 pm

    Very creative! I love seeing acronyms like this as they make it easy to remember. I did the same with mine, SHARK Belief. I like where you say “It is you who needs to believe in YOU first—before you can go out into the world to accept your own victory. ” Belief in yourself is paramount to success!

  11. Jeff

    Jan 22, 2016 at 9:01 pm

    I have read this engaging book and am really excited by it’s message. It is easy and fun to read but really puts it out there. The author riles you up for the long run. Thanks for writing it…………

  12. Matt

    Jan 22, 2016 at 8:51 pm

    The victory cycle is awesome. A really helpful strategy for setting goals, keeping them and for inspiration throughout the year. Small change or big, this book is a helpful guide to planning and attaining your goals.

  13. Ida

    Jan 22, 2016 at 5:42 pm

    I read this book twice and get something new from it everytime. Its a Must read!!

  14. Susan Tyne

    Jan 22, 2016 at 5:34 pm

    I absolutely love this story, I love the acronym for Victory! I am ordering my copy today and going to reach my Victory!

  15. Susan

    Jan 22, 2016 at 5:02 pm

    Absolutely love this article!!! It’s really hits a cord with the Victory acronym!! I am planning on getting the book immediately!

  16. Shane Kelly-Woodward CPS, CRSS, BAT, CFE

    Jan 22, 2016 at 4:08 pm

    As a Mental Health/Substance Abuse professional one can never have too many tools to navigate through this complicated thing we call life. This is a well written, easy to read and understand book that would be beneficial to anyone of any age. The principles are simple and easy to understand. I think this book would be helpful to people in recovery from any addiction. The recovery world speaks of KISS (Keep it simple) and this book would be of great benefit to those moving forward in recovery from addiction. In addition people suffering from mild depression to major mental illness may find these simple, easy steps extremely helpful in guiding them towards a more serene and tranquil life. Modern society tends to want to complicate things when in reality taking simple, small steps to improving one’s life whatever may be the rut they may be in. I would highly recommend this book to anyone in general as the principles for daily living and moving forward are nicely defined. Two thumbs up!!

  17. Anthony Sulli

    Jan 22, 2016 at 4:06 pm

    This is a great way to get on the right track to succeed and better yourself in all ways of life! The VC has helped me to eat healthier, have the drive to start and push through workouts and also grow my business in just a short time! Everyone needs to follow these 7 steps!!

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Success Advice

Success Isn’t Rocket Science, but There Is a Simple Equation

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success equation
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People all around the world are looking for the secret to success. There are countless answers out there: personal connections, wealth, good luck, positive mindset, hard work, determination, passion, and on and on.

Some of those things might be true for some people, but I don’t think success comes from just any one variable. I also don’t think there is a single tangible answer that can be replicated by the masses. It seems that the more we look for one, the more questions we tend to find.

What is the secret to success? Is it enough to be passionate and hardworking? Is it enough to have a positive mindset? What steps can we take to become more successful?

Well, if you have been pondering questions like these, look no further. I believe success comes from, not one variable, but a combination of variables, an equation if you will. I’m not talking about anything too complicated or complex, like rocket science. This is an equation so simple it practically solves itself:

(Intrinsic Motivation + Action) x Momentum = Success

“I’m not a math whiz! What does this mean?” Don’t worry, as my high school algebra teacher could attest, this isn’t real math, but I can assure you that it works very well. Allow me to explain each variable.

Intrinsic Motivation

Intrinsic motivation is your internal, innate reason for wanting to do something and it’s the vital first part of the formula for success. Without it, everything we try to do will most likely fail, but what is intrinsic motivation?

Let me ask you a question: what do you like to do in your free time? Do you volunteer because it feeds your soul to help others? Maybe you love doing puzzles because you love the feeling you get when you solve a problem? Do you go hiking because you love to connect with nature?

If no one were paying you, would you still volunteer, solve puzzles, or go hiking? Of course you would! You receive intrinsic rewards when you do those things, and therefore you have a strong, internal motivation to keep doing them.

Another way to look at this is to know your “why.” Your “why” is your deep-rooted reason for doing something. Simon Sinek talks about this a lot, and Tony Robbins says, “If you have a strong enough ‘why,’ you can do anything.” It’s a great concept, but there is another side to this coin.

Having a weak “why,” or no “why” at all, means that you have no intrinsic motivation to speak of. You’re practically a rocket ship with no rocket fuel. I don’t know about you, but I’ve never seen a rocket get too far without fuel.

To achieve success in any endeavor, you must start with your intrinsic motivation – you must start with why. Why do you want to achieve success in your life?

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them, just find a new way to stand.” – Oprah Winfrey

Action

Now that you know what motivates you and you have a strong “why,” you have to take action towards your dreams. Action is the second part of the formula for success because, without action, we wouldn’t get anywhere in life. We might have fuel in our tanks, but we still have to hit the launch button.

I see a lot of people who spend time learning, planning, learning some more, trying desperately to perfect their strategy before they start. But the reality is, you are going to discover the most valuable lessons along the way.

It is impossible to plan for every situation, so trying to do so only delays your success. Author Karen Lamb says, “A Year from Now You May Wish You Had Started Today” and that’s true. “Someday” is a common code for “never.”

Sure, jumping in without having everything figured out will cause you to run into the occasional obstacle or setback, but again, you can’t plan for every obstacle. If you have a strong enough “why,” you’ll overcome obstacles and press on.

So, whether you’re ready or not, you need to take action towards your goals to achieve success. The only way to achieve success is to start taking action and build momentum. What one thing can you do today to take action towards your goals?

Momentum

In my opinion, momentum is the most critical aspect in the formula for success and here’s why: Starting isn’t worth much if you keep quitting. Remember that rocket ship analogy from before? If not having a “why” is like not having any fuel, then starting and stopping is like using up all of your fuel only to land again immediately.

Building momentum, however, is like breaking free of the atmosphere and reaching space. Once there, the zero gravity keeps the rocket afloat, and the pilot only uses relatively small amounts of fuel to propel and steer the rocket through space.

I read an article from The Huffington Post and it said, “In 1967, Apollo mission to the moon, the Saturn V rocket’s needed over 500,000 gallons of fuel just to break free of the Earth’s atmosphere. The final stage of the trip only required 86,059 gallons of fuel. That means it took nearly 5.8 times as much effort to launch as it did to keep the momentum.”

So, the next time you think about quitting, remember how much energy and effort it took to get started in the beginning. Do you want to go through that again? Do you really want to waste that much energy when you could keep going?

Don’t quit! Instead, keep taking action towards your goals, day after day, month after month, and year after year. Doing this will help you create radical momentum in your life and in your goals.

“Momentum solves 80% of your problems.” – John C. Maxwell

So there you have it, the formula for success. It doesn’t matter what you’re trying to do – land on the moon, lose weight, start a business, run a marathon, save a million dollars – you have to know why you want to achieve success. You have to have fuel in the tank.

Once you know what’s propelling you forward, you have to take action every day and never quit. This will allow you to build an unstoppable momentum that will carry you to the success you seek.

It’s not a matter of if, it’s a matter of when. Success takes time. There are no shortcuts. There are no quick fixes. There are no overnight successes. To be successful, you have to intrinsic motivation for the long haul, and no matter what, you cannot quit taking action.

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Success Advice

The Power of Personal Reviews: How It Can Skyrocket Your Success in Life

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Do you want to elevate your personal success? If so, do you know what the number one thing that’s keeping you away from that success? You could be doing everything right in terms of setting goals and going after them, and still not make progress if you’re not doing this.

The secret is personal reviews. As goal-getters, we’re conditioned to take action and work hard to make our goals happen. But if you’re not measuring the effectiveness of your actions, then the outcome may be no better than if you were running around in circles. In order to not be stuck in the same place, you have to be continuously adjusting your strategy.

The key is knowing exactly what to do differently in order to achieve your goals and accelerate your success. This is where personal reviews come in, because they answer the most important questions such as: What parts should you keep on doing? What parts should you do differently? What exactly happened last time that prevented you from reaching your goals? How can you get to your goals even faster the next time?. The victory path often isn’t linear, and reflecting on it will improve the process, which is the most important part for speeding up success.

According to Harvard Business Review, people were shown to be more productive and less burnout after thinking about and planning their day than those who didn’t. Studies cited in the same Harvard Business Review have also shown that employees in call centers who spent 15 minutes at the end of the day reflecting on the lessons learned performed 23% better after 10 days than those who did not reflect. If you work in an even more complex role, imagine the benefits you would gain from consistent reflections. Ready to take on your own review?

Here are the three parts of a personal review and how each part will help you achieve personal and professional success:

1. Get Clear On Where You Are to Make Better Decisions

It’s hard to get to your destination if you don’t know where you are right now. Luckily, personal reviews are similar to a GPS, where it can accurately pinpoint your place in life. By getting clear on your current situation, there are three main benefits that’ll contribute to your success.

One, it reaffirms your goals. As I often find working with clients doing their own personal sprints to success projects, goals can be easily forgotten without regular check-ins. Each personal review helps bring these goals to top of mind, and align all your actions so that each one will move the needle.

Two, it keeps you on track. Once you are clear on your goals, it’ll become much more obvious whether you are on your way to hit your target or if you have strayed off the path. This will help you focus more clearly, and save time from unnecessary distractions and course-corrections.

Three, it builds momentum. By regularly reviewing how things are going, you can celebrate the wins, and improve on areas that didn’t go well. After all, success comes from consistent action and making progress towards your goals.

“What you can measure, you can improve.”  – Peter Drucker

2. Discover the Roadblocks That Are Holding You Back

Now that you have a solid understanding of where you are at, it’s time to get down to the why. Why are you where you are currently, and how can you go even faster? The second part of personal reviews is where you’ll discover the golden nuggets of insights that you can use as your secret weapon.

Maybe you realized that you usually only get one or two important things done each day. Why is that? Is it because there are too many distractions? Or is it because your energy levels are low? And is there a filter you can set up to differentiate between what’s important and what’s not?

These are all incredible insights into the decision-making process and the factors that contribute to your success. If you stumbled, think about what parts you wouldn’t do again next time. If you achieved your goals, think about which parts you can repeat to succeed again. And as you collect more data points, the easier it’ll be to pinpoint how to 10x your productivity and results. And the more frequent you do reviews, the faster you’ll be able to progress. For example, if you conduct weekly reviews, you’ll be able to move four times as fast as someone who does monthly ones. Now, you can work smarter, instead of harder.

3. Fast Track Your Success Through Feedback Planning

Once you have the clear understanding of exactly where you are and what you need to do differently, you can use this feedback to make powerful changes to your plan. This is the last part of personal reviews – setting and prioritizing goals to accomplish by the next review.

These new goals will not be something that you’ve haphazardly put together, but rather it will be a combination of your insights and your vision of success. These reviews can be massively effective productivity tools and accountability structures that you can use to review the past and set in place the steps to take for the future.

For high potential professionals who do not conduct weekly reviews, one of the top reasons is that they either don’t understand the process, or can’t see the benefits. Now that you know how it works and the huge impact it can have, I invite you to take charge of your life, and face your goals and fears head-on.

“Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy.” – Brian Tracy

After all, in order to stay a high performer and relevant, you must grow. And whether you want to become more focused, motivated or productive, personal reviews will carve out the path for you to get there and skyrocket your success.

How do you envision yourself accelerating through personal reviews? Leave a comment below!

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Success Advice

5 Surprising Ways Your Posture Impacts Your Success

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What makes some people successful while others flop, even with the same education, background, and job position? There is no one size fits all formula, but one thing that always stands out is a person’s posture and body language. The way in which you sit, stand, and even walk, tells people so much about you, and you don’t have to utter a word.

I’m a big movie buff, so if I reference a few scenes, you will understand why. Your posture not only tells people about you, but it can make you feel more powerful and confident in your own abilities. Wouldn’t you like to know what your posture is saying to others and how you can change it?

Here are 5 ways your posture impacts your success:

1. Posture is a Nonverbal Sign of Who You Are

Remember in Titanic, when Jack is waiting to have dinner with Rose. When he’s leaning against the staircase, what does his posture say to you? Gangster? Thief? Then Jack sees the distinguished (banker?) walk by. He’s impressed with his posture and manner of walking, which he tries to emulate.

This is a perfect example of the image you are projecting to others. What do you want your image to say to others? When you are in a business setting, you should always be aware of your posture, so you don’t end up leaning on the staircase like Jack.

2. Good Posture Empowers You

Your posture and other body language makes you feel more powerful and boosts confidence.  A study from Ohio State University found that those who sat up straight had more confidence in their own abilities and believed more strongly in positive statements they had written about themselves.

“A strong confident person can rule the room with knowledge, personal style, attitude and great posture.” – Cindy Ann Peterson

3. Your Posture is Vital to Your Health

Anyone who has spent time sitting in front of a computer screen will tell you that it can wreak havoc on your neck, back and shoulders. It’s true that our bodies were not designed to sit for the majority of the day, but when you add poor posture to the mix, you are asking for some serious pain.

You can only imagine what people will think if you take time off work because of back pain or neck pain. Of course, the alternative is to spend your time rubbing your neck, which won’t do much for your image or authority presence. Avoid these issues by practicing good posture!

4. Good Posture Helps You Perform Better

When your body is out of balance, that is to say, when you are hunched over that keyboard or your head is pushed forward when you are standing or walking, you can’t perform to your true potential. This is especially true if you end up with neck or back aches later on in your day because you are slouching. When you feel good, you look good, and you can perform like a champion!

5. Your Posture Affects How People See You

This should be fairly obvious to everyone. Have you ever seen a CEO slumped over their computer? Think of the movie Shawshank Redemption, when escaped prisoner Andy Dufresne sits in front of the bank executive to cash out his account. His posture screams confidence and authority in that scene. Imagine if he had been a quiet mouse, staring at his feet, with slumped over posture. Your posture can make a huge difference in how you are perceived.

“I listen better with earplugs in, so I can see what your body is really saying.” – Jarod Kintz

The Good Posture Problem

Whenever I counsel new employees, I always stress good posture and how important it is to every area of their lives. I see them sit up straight, pull back their shoulders, and sit back in their chair, only to find them slouched over their keyboard or phone a few minutes later.

Let’s face it, keeping good posture after years of neglect can seem like a lot of work and you’re right, it is. However, it only seems that way because we are unaccustomed to how it feels. We are also creatures of habit and slouching at your desk is probably a bad habit you learned many years ago. Habits were meant to be broken, friends, and it’s not as hard as you might think.

Tips for Practicing Good Posture

If you want to come across as Meryl Streep does in every scene where she is walking in The Devil Wears Prada (minus the arrogant attitude, of course), you should think about your posture every day.

You can try setting an alarm on a daily basis to check your posture at work or at home. Try to be mindful of the way you’re sitting, standing and sleeping, and avoid any unnatural positions. Ask friends and family to remind you to stop slouching, too!

Also, check your workstation and make sure nothing is triggering bad posture there. Is your computer screen at eye level? Is your chair comfortable? Make sure your office equipment isn’t negatively affecting your posture.

Finally, some people have great success with a yoga or Tai Chi class, which focus on building strength and flexibility in your postural muscles. If you’re interested, you might sign up to maximize your posture. Otherwise, you can also try a home morning posture routine with different stretches.

In the end, you have the power to change your posture! As your mother might say: sit up straight!

How do you practice having proper posture throughout your day? Share your thoughts below!

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Success Advice

If You Must Work, Work For A Leader You Love

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Let me lay this out nice and simple for you all: it’s not companies, or products, or services that make us go to work.

It’s people. To be more specific, it’s the leader you work for.

I came to this realization when I looked back on my own career. I looked at why I stayed in certain jobs for too long. I looked at why I gave a damn about finance when in my head I hated it.

The answer came to me late one night as I was trying to think about how to get myself out of this crappy career situation I’d found myself in where I literally didn’t give a stuff about business anymore.

Then it hit me: I’m following a leader I love.


It’s not the company.

The company doesn’t make you love your work, sorry.

No video on company culture or fancy office with stand up desks and indoor plants is going to change that. A company is a legal entity which revolves around a group of people who all work together towards a common goal that makes money.

None of us will be inspired by this incredibly dry thing called ‘a company’

A company is a figment of our imagination. Some people in the company rock. Some people in the company suck.

And that applies to all companies including Google, DropBox and any other company you think is sexy because of its uber cool culture and work from home days.


Working for a leader you love.

Why the hell would you bother?

It’s because it’s in our human nature to be led by someone who touches the deepest, darkest places that we don’t want to go to but must in order to survive.

Those dark places look like:

  • Leading a team of people
  • Doing public speaking
  • Admitting you’re wrong in a major argument
  • Quitting your career because it’s wrong
  • And even breaking up with a lover

These are the things a leader made me do. I didn’t want to do any of it although I had to.

This made me want to come to work every day and work for this leader because in the work I was doing, I was discovering myself and finding a way to grow into the person I’d avoided becoming for so long.

No one wants to face the darkness, but when a leader guides you, you’ll find a way and be forever grateful that you did.


From one company to the next.

You see many people go from one company to the next. They’re not chasing the idea of a company or trying to find a better company.

We go from one company to the next because in most cases we’re chasing a leader

Finding that leader you love working for is not easy. You’ll have to work for many useless leaders before you find a couple that are worth dedicating your entire career to.

The process of finding a leader you love working for is so difficult that once your search ends and you find those rare individuals, your standards will be forever raised and anything less will piss you off.

In my own career, I’ve met 1–2 amazing leaders and every other leader that is not them ends up making me want to move on.


Not finding a leader I love.

I end up moving on because the leaders I don’t love working for focus on the following: numbers, email signatures, the share price, managing people into the ground in favor of ‘productivity’ and overcomplicating business.

That last one is the most important. Business revolves around understanding how people think, what motivates them and how to get them to take ownership.

To put the people part to one side is to completely Mess up the most simplest idea that has ever existed in the business world”

The process goes like this:

  • Hire one good leader
  • Support that leader
  • Allow them to hire incredible human beings
  • Stay the heck out of their way

Hiring the right leader and then letting them hire people who love working for them is the number one consistent approach I’ve seen from looking at many of the unicorn tech companies that have gone on to define the future of the human race.

It’s this counter-intuitive, somewhat magical approach that makes us stay working for a leader we love. Until, of course, we may not need to work or decide to go off and start our own thing.


The leader makes it all worth it.

So from this day forth, I’m committed to only working for a leader I love. If you mess that part up, you’ll probably find me saying goodbye.

I’d encourage you to think the same way.

The leader you work for makes it all worth it. It’s knowing someone has your back, someone cares and someone is simultaneously going to push you to the next level whether you like it or not that will not only define your career but your life.

Don’t. Settle. Ever.

Find a leader you love working for.

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