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Success Advice

Ignite Your Personal Revolution With The Victory Cycle

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It’s time to think seriously about your New Year’s resolution. Maybe this year it’s the goal of losing weight, starting a new career, getting a promotion, launching a new business venture, working on a relationship, or running that marathon you always wanted to run. 

Here’s a thought: let’s take this year’s resolution to the top and make it really stick.  All you need is to actually do it, right?  All too often we come out of New Year’s Day with amazing ideas of change, but what happens a few weeks into your journey? Did you make it happen? Or did you falter once again?

This time it’s going to be different, and here’s why. I’m going to share with you a solution, a system for you to maintain control, make lasting change, and begin a sustainable recipe for personal growth, and change. It’s called “The Victory Cycle.”

This idea is based on a continuous cycle of personal leadership and development. Here’s the truth: none of our New Year’s resolutions, or any goal for that matter, will work without consistent daily actions.  The Victory Cycle is based on small, daily powerful actions towards your “Personal Vision”; as you build your vision, your “Victory” will start to take form. Change your focus, improve your state of mind, and take progressive action today by stepping into The Victory Cycle!

Victory is an acronym for the 7 steps to achieve your goal:
  • V- Vision
  • I- Inspiration
  • C- Commitment
  • T- Timed Steps
  • O-Obstacles
  • R-Rejoice
  • Y-Yearlong Adjustments

1. Vision

Your personal vision is the starting point in the process. It’s a clear, compelling purpose of what you want, or who you want to become. You must see it so clear that you can touch it, smell it, and really feel it in your heart and soul as if it were real.

Leave no detail out of the picture as you create your vision; really see it as if it were right in front of you. All successful people knew who they truly were inside even in what appeared to be defeat. They rose up based on the internal belief and purpose they had within them. Find your purpose, your vision.

“Vision is the art of seeing what is invisible to others.” – Jonathan Swift

2. Inspiration

Your why you are doing this.  All too often we forget why we’re doing what we’re doing. We get stuck in the wrong details, like numbers on a scale or how big our bank account is. Our inspiration centers more on how we feel, specifically, how we would feel if we were living our vision.

So many times our train for success is derailed from the very beginning due to lack of an understanding of why we are doing it and what we really want.

 

3. Commitment

This centers around how badly you really want it.  Without rock-solid determination, you will fail, and lose momentum. Because when it gets difficult, and it will, you need to have a warrior’s level of commitment, a complete “life or death” determination that you will succeed no matter what. This is your “how,” this is you making it happen, no one else, just you.

 

4. Timed steps

This in essence is your plan, small scheduled-out steps towards your vision, your ultimate victory. It starts today, by the way, not tomorrow. Think of what you can do right now! Then, something by the end of the week, next month, and so on.

Write it out so you can hold yourself accountable for the progress, otherwise you lose traction. Naturally you are going to adjust these benchmarks, but you likely already have an idea.

 

5. Obstacles

These are things that pop up, trip you up, and slow you down. Anticipate them beforehand; be ready for them. Don’t worry if you do get knocked down—it’s ok. Dust yourself off and build strength from it. You just learned what not to do.

This is where the fire is, the forging of who you are, and will become. Adversity builds character. Capitalize on what’s gone right and build upon it. Never ever give up on you; if you don’t believe in who you are, who else will?

 

6. Rejoice

Once you start moving forward in your progress, rejoice. Life is about living and enjoying your life right. Celebrate and rejoice in your accomplishments along the way. Just don’t stay there too long, get back to work. Remember: if you stop, it all stops moving forward. Make sure you get back on course.

7. Yearlong adjustments

Yearlong adjustments is just that—a way for you to see what’s going right and what’s going wrong and adjust it. Remember, your victory is a lifelong journey, something that you will continuously work on.

So, this is only going to make you stronger and sharpen the sword for success, your vision, and your ultimate victory. Small steps equal giant leaps over time; remember: it all comes back to your vision. Make sure it all adds up and is on track, and start over again.

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch

Own who you are today and who you want to become; no matter what it is, you can do it.  It is you who needs to believe in YOU first—before you can go out into the world to accept your own victory.  The Victory Cycle is meant to be applied daily; you get up in the morning and say, “How can I take a step towards my Victory?”  And when you lay down at night, ask yourself, “Did I honor my Victory?”

Here’s the reality: you’re accountable for you—no one else is. It’s time to take that New Year’s resolution once and for all and turn it into a personal revolution within your heart and soul. Use The Victory Cycle to ignite your future, stand up and make it happen starting today.

When are you going to start to use The Victory Cycle to Ignite your future? Please leave your thoughts in the comment section below!

Michael Annese is a battalion chief for a South Florida fire department. Originally from the Boston area, he spent years pursuing a career in the music industry before embarking on a career in the fire service. Through fierce determination and practicing the principles he has outlined in his book, The Victory Cycle: 7 Progressive Steps to Forge a Lifetime of Everlasting Personal Growth and Change, Michael has created a successful career and fulfilling life. Michael is now paying it forward by sharing his personal life-tested techniques and experience in leadership within The Victory Cycle. For more information, please visit www.michaelannese.com.

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17 Comments

17 Comments

  1. Leah M.

    Jan 24, 2016 at 3:20 pm

    The Victory Cycle is an inspiring and motivating book. It’s a manual on how to create and achieve your goals, no matter what they are. This book helps you create your map to success, and breaks it down into very manageable steps. The author uses relatable examples and u feel like you’re getting advice from a regular guy, rather than some commercialized, larger than life person who you can’t relate to. The journal suggested by the author is an invaluable resource in your journey. It helps you stay on track and reflect. It’s a fast read and by the time you finish the book you have the tools you need to reach your own VICTORY.

  2. Joe F

    Jan 24, 2016 at 2:20 am

    I have known Mike for 20 years and he is a truthful , humble and respected professional. I had the pleasure of working with Mike in my younger years , even then so many years ago he had wisdom beyond his years. Many quotes and advice that he gave me still stick with me to this day. I serve as a captain at a South Florida fire department and many of my practices have stemmed from the motivational time that I work Mike!
    Respectfully
    Captain Joe

  3. Jack C.

    Jan 23, 2016 at 7:40 pm

    I have to say this is one is a keeper. I’ve seen a lot of this type of self help stuff but this one is on the money! I see the word Victory everyday now and all I can think of is this book and am I doing what I am supposed to do to reach my own Victory. Thank you for showing me something I can finally use and understand. Bravo!

  4. Kenia

    Jan 23, 2016 at 5:31 am

    The Victory cycle , is the most amazing book or personal manual of life, that my hands have touched,my mind and soul has experienced and saved. I have had the opportunity to read several similar books , but none like this one. Victory cycle differs from many other books on the market since every page, every word, every council is full of tenderness and true human quality as if our friend was talking directly to each of us, baring the soul and heart, and filling us with strength and hope in times we need most. Definitely I will continue reading all over, this precious gift of God
    VICTORY CYCLE , have so many beautiful qualities that forces you to take it everywhere with you, it is unique, simple, real, concise with such important content, and , easily to understand that even our children may use and can help them to conquer their victories as well and fill them with knowledge and wisdom to face any obstacle or situation into their further.

    Thank you very much!!!!

    Michael, keep lighting the world…We believe in you….
    Kenia

  5. Amber

    Jan 23, 2016 at 4:02 am

    I was skeptical, I went to the website and signed up for personal coaching. I thought this was going to be another scam but after the session I swear he has put a point on my sword and my vision is now limitless!! Love this guy!!

  6. May

    Jan 23, 2016 at 3:55 am

    YES! This is so to the point! Yes, I am going to put this in motion and start my personal revolution!!! The Victory cycle is truly what I need. I visited the website and I have already ordered the book.Thank you addicted 2 success for brinbing this kind of material to us, this is what we need to make a difference in our lives! Long live the Victory Cycle!!! Cheers and congrats!

  7. Lynn M

    Jan 23, 2016 at 3:54 am

    I love the cycle! It is easy to remember, to do and to be accountable to. Michael is right! It is all up to me! He showed me how to create my vision and work towards it and get results!

  8. Adria

    Jan 23, 2016 at 12:55 am

    The Victory Cycle is an inspiring read! It is a straightforward plan that can be applied to any defeat challenges you face in life or just achieve a personal goal. If you are looking for a new strategy… this is the one!!

  9. Brian Warner

    Jan 22, 2016 at 11:48 pm

    If anyone wants to truly lead themself to a better life, then this is the book to read. Be prepared to learn a simple 7 step process to overcome the obstacles that life presents, all while gaining valuable leadership skills and tips on how to manage and overcome the fear of failing. This book is an easy read that will help you set and obtain goals with tips on how to self analyze and make adjustments along the way to being a more resilient and confident person. I highly recommend this book. The Victory Cycle is a very practical resource on goal setting and being victoriuos in any endeavor you choose while learning to be all you were meant to be in life.

  10. Ernie Ayon

    Jan 22, 2016 at 9:15 pm

    Very creative! I love seeing acronyms like this as they make it easy to remember. I did the same with mine, SHARK Belief. I like where you say “It is you who needs to believe in YOU first—before you can go out into the world to accept your own victory. ” Belief in yourself is paramount to success!

  11. Jeff

    Jan 22, 2016 at 9:01 pm

    I have read this engaging book and am really excited by it’s message. It is easy and fun to read but really puts it out there. The author riles you up for the long run. Thanks for writing it…………

  12. Matt

    Jan 22, 2016 at 8:51 pm

    The victory cycle is awesome. A really helpful strategy for setting goals, keeping them and for inspiration throughout the year. Small change or big, this book is a helpful guide to planning and attaining your goals.

  13. Ida

    Jan 22, 2016 at 5:42 pm

    I read this book twice and get something new from it everytime. Its a Must read!!

  14. Susan Tyne

    Jan 22, 2016 at 5:34 pm

    I absolutely love this story, I love the acronym for Victory! I am ordering my copy today and going to reach my Victory!

  15. Susan

    Jan 22, 2016 at 5:02 pm

    Absolutely love this article!!! It’s really hits a cord with the Victory acronym!! I am planning on getting the book immediately!

  16. Shane Kelly-Woodward CPS, CRSS, BAT, CFE

    Jan 22, 2016 at 4:08 pm

    As a Mental Health/Substance Abuse professional one can never have too many tools to navigate through this complicated thing we call life. This is a well written, easy to read and understand book that would be beneficial to anyone of any age. The principles are simple and easy to understand. I think this book would be helpful to people in recovery from any addiction. The recovery world speaks of KISS (Keep it simple) and this book would be of great benefit to those moving forward in recovery from addiction. In addition people suffering from mild depression to major mental illness may find these simple, easy steps extremely helpful in guiding them towards a more serene and tranquil life. Modern society tends to want to complicate things when in reality taking simple, small steps to improving one’s life whatever may be the rut they may be in. I would highly recommend this book to anyone in general as the principles for daily living and moving forward are nicely defined. Two thumbs up!!

  17. Anthony Sulli

    Jan 22, 2016 at 4:06 pm

    This is a great way to get on the right track to succeed and better yourself in all ways of life! The VC has helped me to eat healthier, have the drive to start and push through workouts and also grow my business in just a short time! Everyone needs to follow these 7 steps!!

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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how to create a successful youtube channel
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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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Success Advice

Why You Should Prefer Emails to Phone Calls if You Want to Be More Productive

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“Email” and “productivity” rarely go together in a sentence. Emails have been declared as one of our largest time wasters. A McKinsey report stated that people spend around 2.6 hours each day responding to emails. That’s 13 hours a week, 52 hours a month and over 60 days a year! Imagine what you could’ve achieved in 60 days!

Emails also negatively affect our cognitive resources. When we think of responding to them while doing other important tasks, it takes up to 23 minutes and 15 seconds after being disrupted to return to full attention to a current task. Imagine how much our cognition and productivity gets fractured when we get distracted over and over again.

Constant emailing also drains us mentally. And at the end of a day, we realize that we’ve achieved nothing worth mentioning. With a phone call, you can sort issues and solve problems quickly, right? In theory, you’re right. But we live in a practical world where many variables come into play.

Below are three variables that make phone calls adversely affect our productivity, and why emails are a better alternative:

1. Wasting Time

Most “five-minute conversations” can quickly turn into 35-minute calls because people ramble about irrelevant aspects. This derailment, several times a day, severely limits the limited time and energy you have for important tasks.

Emails, on the other hand, force writers to streamline their thoughts and stick to the point. Emails can save you plenty of time and energy because you avoid lengthy phone calls. The constant strife to keep your own emails short and crisp also makes you a clearer thinker, which rewards you in other aspects of your life.

“It’s better to waste money, than it is to waste time. You can always get more money.” – Hal Sparks

2. Inaccurate Responses

An unexpected phone call can catch me caught off guard on a topic. I might respond emotionally or give an answer that doesn’t do justice to what I want to share. In a world dominated by panic buttons and fire-fighting, these don’t just stress me out but the caller as well.

Emails give me flexibility to prepare a coherent response and share it when I’m satisfied. If I feel a surge of emotion, I can sleep over the thought and share a better (more rational) response the next day. Many page-long email responses to emails that upset me have turned into a simple “thank you for your email” the next day.

3. Constant Back-and-Forth

Phone calls often are ineffective to solve business problems. Accounting for multiple people, their views, their timelines… One phone call can quickly turn into three.

Emails are quicker and more effective than even conference calls. They let you communicate with multiple people at the same time. You can share information, assign tasks and give status updates while being as specific as possible.

You must be wondering, “What about back-and-forth emails then? Why do we waste precious time on them?” Yes, email has earned a bad rap. But it’s not because of the medium; it’s because we handle it ineffectively.

A Better Approach to Emailing

For most people, constantly refreshing the inbox is part of the daily to-do list. It keeps them busy and gives them a kick of dopamine – the feel-good chemical.

Ironically, this quest to remain busy makes people compromise on taking action that can move them forward. Using emails prudently, rewards you with plenty of energy and mind space to focus on tasks that truly matter.

Here are three steps that benefited me without succumbing to the side effects of email:

1. Checking Them Less

I check emails just 3 times a day – at 9:30 AM, 12:00 PM, and 4:30 PM. If you don’t have the luxury to do the same, you can start by checking your emails for ten minutes at the end of each hour. Most senders expect a response in a little over an hour. So they won’t mind a slightly delayed response. This gives you 45 undisturbed minutes each hour to work on your core tasks.

2. Responding Quickly

People delay responding to emails at least 37% of the time, which turns finding emails and responding to them into additional tasks that cost time and lead to attention residue. Most emails take under two minutes to respond. When you can respond to an email, do so instead of putting it off. This won’t just put your mind at peace, it’ll also reduce the number of “did-you-see-this” follow-up emails in your inbox.

“I do love email. Wherever possible I try to communicate asynchronously. I’m really good at email.” – Elon Musk

3. The If-Then Technique

The If-Then technique helps you address multiple scenarios at once. For instance, an email that says, “Can we meet at 3:00 PM?” becomes, “Can we meet at 3:00 PM? If not, please advise three other times that work for you.”

This technique is also effective when you want to suggest ideas or provide instructions on alternative steps. For example, “Here’s Plan A. If it doesn’t work, connect with [name] and ask for [specific information]. If you don’t get what you need, inform me.”

I’ll admit. This sounds like more work in the current moment, but it drastically cuts down the number of trail mails, confused correspondences, and fire-fighting instances that occur due to miscommunication.

The If-Then formula is the single most effective technique I’ve learned from The 4-Hour Workweek. All of this doesn’t mean that you abandon phone calls, In fact, it’s better to use the phone for sensitive topics or if an email conversation gets dragged. But remain mindful to not let phone calls waste your time.

If you want to pursue a meaningful life, place a premium on your time. Do things that create time for you to pursue meaningful actions and avoid doing what pulls you away from them. In the knowledge economy, this is the key to success.

Do you prefer email or talking on the phone? Share your thoughts below!

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Success Advice

4 Questions You Need to Answer Before You Reach the Level of Success You So Desperately Crave

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It’s normal that every person in the world wants to reach success and happiness. Yet, everyone defines both of these things differently. For some, success is making a whole bunch of money while for others this can be to become a good parent. Happiness is defined differently as well. Some people need to own a jet, boat and 3 cars to be truly happy, while others are happy just to be able to wake up in the morning.

It doesn’t matter how you define success and happiness, the truth is, you want to achieve them both. But, to be able to reach success and happiness, you need to answer 4 questions for yourself.

Here are the 4 questions you need to answer before you can achieve success and happiness:

1. Where Are You?

No, not geographically. It doesn’t matter where you live. What matters is where are you in life. Where are you in your way to success and happiness. Let’s say you are lost in the woods. You know exactly where you want to go, but you don’t know where you are. Even a map doesn’t help you with that.

The same is true in life. You may have a goal, but until you truly define where you are in the moment, you can’t move toward this goal. So, step 1 on your way to success and happiness is to define where you are right now.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

2. Where Do You Want to Go?

When you define where you are in life, then you can think of where you want to be.

There’s this saying:  When you don´t know your final destination, you´ll end up somewhere you didn’t want to be. Until you don’t know clearly where you want to be in life and who you want to become, your life doesn’t have a true purpose.

Without purpose, there´s no motivation. Without motivation, there´s no energy. And without energy, you´re not living, you´re just existing. I am sure you know someone who looks like a walking corpse everytime you see them. Do you think this person lives a successful and happy life? Most likely not.

So, step 2 on your way to success and happiness is to clearly define your goal. What do you want to accomplish and who do you want to become?

3. Why Do You Want It?

Okay, you know the basics. You know where you are and where you want to be. But, as Rocky Balboa said, “The world ain’t all sunshine and rainbows.” And as you already know, life usually doesn’t go according to your plan. There will be hard times and to overcome those and not give up, you need to know WHY you do what you do.

You need to know WHY you want to accomplish your goals. When you answer this for yourself, you don’t struggle so much to motivate yourself. You will be motivated every minute of every day.

So, as a step 3, sit down and think of WHY you want to accomplish your goals. What’s the big purpose?

“We can change our lives. We can do, have, and be exactly what we wish.” – Tony Robbins

4. How Are You Going to Get There?

And finally, how are you going to get there? What’s your plan? You may know where you are, where you want to be and why you want to do it, but until you truly understand how you are going to get there, there won’t be much success and happiness in your life.

For example, you want to become a bodybuilder. You want to do it because you want to have big muscles and you want to look fit. But, you have no idea how to work out, how to build muscle and how to lose fat. Do you think, you´re going to be happy? No. As Tony Robbins says, “true happiness comes from progress.”

To make progress, you need to have a specific plan; how to get from point A (where you are) to point B (where you want to be). So, as a step 4, sit down and make a specific plan for how you’re going to get what you want in life.

In order to reach success and happiness, there are 4 questions you need to answer for yourself. Without answering them, you´re not going to  get ahead in life, you´re just bouncing around. Success and happiness never come from just bouncing around in life.

Good news is, that these questions are really simple. It won’t take much time to answer them. Just be aware of where you are and where you want to be. Don´t forget to understand why you are pursuing your dream and finally, how are you going to get what you want.

Answer these 4 simple questions today and you won’t struggle with finding success and happiness in life anymore.

Which one of the above 4 questions resonated most with you and why? Share your thoughts and ideas below!

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Success Advice

The Empathetic Heart: How The CHO of VaynerMedia Is Changing The Way We Work

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Claude Silver CHO of Vaynermedia
Image Credit: VaynerMedia

A month after I had joined LinkedIn back in July of 2018, I sent Claude Silver a connection request and began following her content. One day she made a post saying “Ask and you shall receive, what can I do to help you today?”. I commented on that post asking for a 5 minute interview and to my surprise she agreed by asking me to send her a message (I was given a full hour). This was the first example of pure kindness I witnessed from Claude.

The first message you see on Claude’s website is: People need people. People need people that listen and then do something. That message spoke to me on an emotional level, and I believe it will speak to you too. I wanted to know how she created such an amazing culture, what being a “culture carrier” meant, and how the employees at VaynerMedia have been changed by her work there.

A culture carrier in Claude’s own words is “someone who is aligned with our values, I can’t teach someone to be kind they have to already be kind. The process of developing a culture carrier takes about 6 months. It’s about bringing people together and having strong core values of kindness and empathy.”

Gary Vaynerchuk, co-founder of VaynerMedia, is often referred to as a combination of hustle and heart. With the hiring of Claude and the work she has accomplished within the company, it speaks to the level of empathy that can be felt throughout the entire operation.

Although business can be a challenging, tough, and often cut-throat terrain, by putting employees first and providing honest feedback the company has grown to include offices in New York, Chattanooga, Los Angeles and London, and continues to dominate the market.

Below we’ll see 3 different ways the CHO of VaynerMedia is changing the way people work:

1. By being unafraid to share her own story

Claude has been an influential part of breaking the stigma surrounding vulnerability in the business arena. Not only does she openly share her own story, but she sits down with employees to better understand their vulnerabilities and how to use characteristics that previously would have been considered weaknesses as strengths.

When asked what her biggest adventure to date was she replied “Having Shalom (her daughter). I have had an amazing life, I moved, worked hard, landed an amazing job and fell in love but it didn’t come without its challenges.”

Claude is openly gay and is living proof your sexual orientation doesn’t matter. Nothing matters but your character, your track record, and if you leave people a little better off than before you met them. From Claude, business leaders, employees and entrepreneurs can learn to be more open both on social media and in person, allowing them to build more meaningful relationships and connect on a deeper level. A deeper connection can mean more leverage but it also means a more lasting impact on the world.

“Everyone has something they can share. I’m not famous. I don’t have anything that would be newsworthy, but I have stories.” – Tafta Johnson Watson

2. Committing to a strong value system

VaynerMedia has some serious values for such a large company and those values are expected to be upheld by every employee and visitor. Values like kindness, empathy, honesty, hustle and the art of not complaining.

With Claude holding the title of Chief Heart Officer, she is the guiding light for others. When recruiting, she says she “takes the time to evaluate an individual’s talents but most importantly their own heart”.  

Gary Vaynerchuk is quoted as saying:”To me, there’s no debate that kindness is a strength. And it breaks my heart to know that so many people believe it’s a weakness. So many people are afraid that other people will take advantage of their kindness or make them feel “used.” But the truth is, those who take advantage of your kindness are weak on the inside. Feel bad for them, don’t let them make you feel bad about yourself“.

Both Claude and Gary teach aspiring entrepreneurs that it is okay to live with an open heart and that having the strength to commit to and live with a strong value system, will be a powerful tool during the hustle journey. It also allows you to go to bed at night actually liking the person that you are, nothing will kill a business faster than going to bed at night and hating yourself.

3. Listening with action

As mentioned above Claude’s slogan is: People need people. People need people that listen and then do something.  As a woman who wears many hats, she is also an Outward Bound Instructor, taking individuals on amazing adventures in the outdoors.

Taking action on any given day can mean a number of different things but it speaks to her own character and driving force that she is able to not only guide people through the world of office politics but also through the serene and sometimes challenging wilderness.

Claude cultivates an environment of trust by first offering individuals her own trust. It is a huge and vulnerable action that leads to a relationship of love – heart – and productivity. Listening as an action is something that has the power to change an entire organization from an unproductive, toxic environment to one that promotes creativity, passion, inclusion and positivity.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

To get the truest sense of how Claude was changing the way people work, I asked her co-workers to tell me what working alongside Claude has done for them. Here is one of the answers I received:

“During my time working alongside Claude, I’ve really come to appreciate her example of being a good listener. As a society, we tend to praise the power of speaking. But Claude demonstrates on a daily basis that the most important thing everybody wants is to be heard.” – Steve Babcock, Chief Creative Officer VaynerMedia.

I tried looking for images of Claude on her website and I think it speaks to how focused she is on holding space for others, because I couldn’t find a single full sized image of her to use. I googled. Writing this piece has opened me up to evaluate my own values and the way I connect with people in my daily life.

From this article, it is my own hope that entrepreneurs come to the understanding that although tenacity and true grit are really important, the whole of what Claude represents is something to strive towards. The “soft” skills you develop are humongous strengths and to truly impact an entire organization.

What’s the last random act of kindness you did for someone? Share with us below!

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