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Success Advice

If You Want to Expedite Your Success, Learn How to Learn

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Learning how to learn has been one of the most important skills I’ve acquired in my life. I learned how to learn in the Dojo (Karate School) and it has led to continued success.

  • I knocked an opponent out in less than 15 seconds to become a bare knuckle Karate Champion
  • I became one of the top break dancers in the country
  • Turned an advertising agency into a multimillion dollar business in less than a year
  • Made AdAge’s coveted 40under40 list

The single thing that led to each of these accomplishments was knowing how to acquire the necessary skills so that I could learn the craft and increase my chances of succeeding.

I focused on developing a new skill every year

I’ll show you how this works in the context of my career and entrepreneurial ambitions.

I’m currently the Global SVP of Search and Content Marketing for the MullenLowe Group.

I slowly gained the skills to get me here. My plan was to develop a new skill every year that compounded to make me the best at digital marketing and eventually become a Chief Marketing Officer (CMO).

  • Skill one: Video Editing: First I picked up a book called Final Cut Pro For Dummies. I read and took action on the lessons. Soon I learned how to shoot and edit videos and started my own film production company.
  • Skill two: Website Design: Then I figured if my clients liked me for film, they would love me for website design. Because of this, I read many articles online which would teach me how to build a website.
  • Skill three: SEO and Social Media: The following year I learned SEO and Social Media marketing to help me increase traffic to the websites I was building.
  • Skill four: Learning to fail: The following years were hard because I had to buy my business partners out and close my video production company. I learned that I didn’t know enough about business to run my own. Learning this skill was not planned but that’s how life goes.
  • Skill five: Learning to recover: I then got a job and found a company that would pay me based on my skills.

“There’s no easy way around it. No matter how talented you are, your talent is going to fail you if you’re not skilled. If you don’t study, if you don’t work really hard and dedicate yourself to being better every single day, you’ll never be able to communicate with people – with your artistry – the way that you want….” – Will Smith

Once I got to the agency world, I learned that most of the people didn’t have the breadth of skills that I had. This made me confident in my client recommendations, confident that I could solve their problems and the results included making them millions doing digital marketing.

The point is that my skills built up overtime toward the goal of being good at digital marketing. The compounded value presented itself in financial reward (my salary), rapid career growth and the satisfaction knowing I helped CEOs and CMOs of major brands find success in digital.

If you are looking to succeed in business, a sport, or your career; then learn the following four tips which will help you be a superstar:

1. Pick a skill

First, chose a skill that aligns with one of your bigger goals. For example, I want to be a Chief Marketing Officer (CMO) one day, so I am slowly building those skills over time like I explained above. Video lead to website design which led to SEO and Social Media. Once I learned the hard lesson that I didn’t know how to run a business that became the new skill I started learning.

Action Step: Pick a skill that aligns with a bigger goal. Overtime, you build up skills that compliment each other and help you accomplish the bigger goal.

2. Deliberate Practice

In William Zinsser’s book On Writing Well he says, “ The only way to learn how to write is by writing.” He is absolutely right. Repetition is the mother of all skill. I learned to fight by fighting. I learned how to edit videos by editing videos. Set some time aside to practice your skill everyday. If your skill is learning to code then use it to build a project that forces you to code everyday. It’s important that you put time into deliberate practice.

Action Step: Put time on a calendar to develop a skill. Find a group of people to practice with and exchange notes. Practicing with other people can help keep you motivated.

“Practice does not make perfect. Only perfect practice makes perfect.” – Vince Lombardi

3. Keep Doing

Confucius said, “I see and I forget. I hear and remember. I do and I understand.” Once you have gained a decent level of aptitude in your selected skill, keep on doing. Chose another skill complementing the one you are developing. This way both skills develop over time and you get a deeper understanding of each. If you are learning how to code then learn SEO. They compliment each other well and people who know how to code don’t necessarily know how to optimize code for search engines.

Action Step: Pick another skill and repeat step two. This time keep in mind how you can apply what you learn in skill one to skill two.

4. Earn while you learn

Getting paid while you learn is the best. Once you are adept enough in the skill you are learning get someone to pay you to apply that skill. This will not only motivate you to keep learning but you are getting paid to practice. I’ve done this with every digital marketing skill I’ve acquired. I learned Local SEO by getting paid to building the Local SEO product for a company called LocalVox. This worked out because I knew general SEO well and I learned how to learn so I knew I could learn Local SEO quickly.

Action Step: Find someone to pay you as you learn your skill.

The repetition of learning a new skill every year teaches you how to learn. You will slowly build up your own tricks and process to make acquiring and retaining new skills easier.

What is a new skill you desire to learn? Let us know in the comments below!

Image courtesy of Twenty20.com

Lavall Chichester is a growth focused digital marketer who has helped brands make millions of dollars on and off line. He made AdAge’s 2015 40 Under 40 list for turning the search group at MullenLowe Profero into a muti-million dollar business in less than a year. He has 13+ years of developing digital marketing strategies for brands like Apple, Western Union, Kaiser Permanente, Vitamin Water and others. Lavall founded adculture.com and GrowthSkills where he gives digital advertising advice to help people grow their careers and businesses.

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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The Power of Ethical Leadership: How Integrity Drives Success

By leading with integrity and ethics, leaders create an environment where employees feel excited to come to work

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What differentiates a positive organizational culture that enjoys a clean reputation and long-term success from a toxic culture drowning in scandals, mistrust, and legal fines?  (more…)

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10 Landing Page Hacks Experts Are Using to Generate Leads

Crafting a landing page that converts is both an art and a science

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If you are in the online marketing world, you know the importance of a high-quality landing page. It’s like a secret sauce that can turn a casual user into a solid lead. I will walk you through ten great tips that have worked wonders for me and could do the same for you in creating landing pages that generate leads. (more…)

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An Easy to Follow 8 Step Strategy for Creative Problem Solving

A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions

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No matter where you look around the world today, entrepreneurs face a common challenge: The need to stand out from their competitors and win over customers. (more…)

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