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How to Use a Personal Facebook Profile for Business the Right Way

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Are you struggling with ROI on the time and money you spend on your business page on Facebook? That was me for many years trying to get more clients into my business by posting about it on my business page. I thought I was creating great content by sharing links to online articles highlighting the advantages of hiring someone like me to help local business with their digital marketing strategies. I also spent a lot of money trying to run Facebook ads but did not get a single lead that was worth pursuing.

It felt exhausting, and my business was stuck in the same spot. It affected the way I felt and the way I communicated with the people around me because I felt trapped. One day, my patience ran out as I realised that instead of running a proper business, I was treating myself as a glorified employee. I wasn’t focused on the quality of people and companies I worked with or marketing my own business and getting more and better clients I could serve.

That day, I decided to change the way I do things. I knew I needed to be where more people congregate and Facebook looked like a perfect platform to choose as my center stage. By then, I knew that my business page was not a productive place to reach people. I also knew about Facebook’s policy against using our personal profiles for commercial gain.

What it did not have anything against was building visibility as an expert, growing an audience with quality content and building authority through sharing what people who experienced working with you achieve. This is all I needed to be able to confidently start using the best-kept secret platform – my personal profile on Facebook – for building the business to support the life of my dreams.

Emotional Connection

The first and most important aspect one should focus on when creating content for their personal profile is connecting with others on a truly deeper level. It is only possible when you are showing up authentically and sharing stories of empowerment, growth, and vulnerability. This is how your audience can resonate with you on a personal level.

Why? The truth is that most of the time, people work with people, and they buy into people. They are not even choosing the best of a kind in their field. It is about a personal connection above everything. So for me, or anyone who works with people’s inner worlds as well as whatever else they offer, this connection is paramount!

This is the stage where we separate the right people from the wrong. The stage of attracting the best and repelling the rest – a real human factor based funnel of life. Don’t you want to work only with people you genuinely love and respect? I do! But it is only possible when you are very selective about who shares your world — funnelling the right people from your audience with content focused on emotional connection is the most critical part.

“Carve your name on hearts and not on marble.” – Charles Spurgeon

Trust

After you have an audience of people who are already deeply connected to you based on who you are, you enter the second stage of the funnel – you start building trust with your audience. The ones that may be interested in what you do professionally must trust that you really are an expert in what you do.

How do you achieve that without breaking any Facebook rules?  Simply by talking about your business in a very indirect way, sharing specific strategies and tips. Talking about what is happening behind the scenes. Talking about your achievements, your current projects and your goals.

If you are consistent – and being consistent is the only way to get attention in the busy world of social media – you are not only positioning yourself as a go-to name in your niche with all those fantastic tips you are sharing. You are giving them all that value absolutely free – so people are not feeling pressured by you into a sale.

What happens instead is that the right ones, who need what you do, get excited about the possibility to work with you. Some will already start reaching out or responding to your friendly (and never salesy) private messages in a very positive way. However, to succeed, you need to add one more critical element to your content.

Authority

If you want to convert people, you must come across as an authority and someone worth following. You must be someone who gets results! Otherwise, you face dealing with people who want to “pick your brain,” cannot afford the prices you set or simply disregard all the hard work you are doing and see you as a peer.

And here we face the truth. People do judge the book by it’s cover. Creating the impression of someone important does not need to include something spectacular, like getting featured in Forbes. Start with sharing your client’s testimonials, talk about their wins, create a podcast or a Facebook shoe (like I did) and start showing up as a host interviewing other entrepreneurs or people who compliment your primary line of work.

On top of that, start a blog, write articles regularly (at least two a month) and repurpose those articles to online publications with huge audiences, like Medium.com and Thrive Global. And then start focusing on getting published in the more exclusive publications like Addicted2Success! It is absolutely achievable.

“Read every book, blog, website, whatever, about what you want to be an expert in.” – James Altucher

Adding the positioning of an author or a contributing writer and appearing as a guest on podcasts and social media interviews will definitely create that aura of importance that attracts clients who never argue your expertise or your prices.

Becoming visible, growing your audience and eventually converting by using your Facebook personal profile as a center stage, can boost your business into the stage where struggling with finding clients will be a fading memory. And then you can add some advertising into the mix and scale the whole thing up.

I guess the formula is simple. But it will take commitment, consistency and dedication. It took me under 18 months to completely transform my business, and now I am teaching other entrepreneurs the exact strategies I used to start living the life of my dreams.

What are you prepared to do to make your dream life a reality? Share your ideas and thoughts below!

Juliette is an online visibility strategist, specializing in marketing and business coaching for life, wellness, and business coaches and experts. She is internationally known for her direct, non-traditional methods where the main focus is on using Human Design for positioning yourself as an authority in your niche, making correct for your design choices and decisions in your business, and attracting perfectly aligned clients. Featured in Forbes, she is a contributor to Entrepreneur amongst multiple other prominent publications and the host of Show Up! Stand Out! online visibility show as well as Visibility By Design podcast. She's mentored thousands of coaches and experts, helping them to breathe life back into their marketing, reach and make huge breakthroughs in their businesses, profits, and even their lives. Juliette is a passionate speaker, writer, and thought-leader. You can follow Juliette on Facebook or visit https://juliettestapleton.com

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Success Advice

Why One-Size-Fits-All Leadership Will Always Fail (and What Works Instead)

The surprising truth about leadership styles that can make or break your team’s success.

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Why one-size-fits-all leadership doesn’t work
Image Credit: Midjourney

Leadership has always been as much about people as it is about performance. Ken Blanchard, in his influential book, “The One Minute Manager”, put it simply: different strokes for different folks. (more…)

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Success Advice

What Every New CEO Must Do in Their First 100 Days (or Risk Failure)

Your first 100 days as CEO could define your entire legacy, here’s how to make every move count

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When Tim Cook took over from Steve Jobs at Apple, the world watched with bated breath. Jobs wasn’t just a CEO; he was a visionary, an icon, and a legend of innovative leadership. (more…)

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Entrepreneurs

The Leadership Shift Every Company Needs in 2025

Struggling to keep your team engaged? Here’s how leaders can turn frustrated employees into loyal advocates.

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Bridging the gap between employees and employers
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In workplaces around the world, there’s a growing gap between employers and employees and between superiors and their teams. It’s a common refrain: “People don’t leave companies, they leave bad bosses.”

While there are, of course, cases where management could do better, this isn’t just a “bad boss” problem. The relationship between leaders and employees is complex. Instead of assigning blame, we should explore practical solutions to build stronger, healthier workplaces where everyone thrives.

Why This Gap Exists

Every workplace needs someone to guide, supervise, and provide feedback. That’s essential for productivity and performance. But because there are usually far more employees than managers, dissatisfaction, fair or not, spreads quickly.

What if, instead of focusing on blame, we focused on building trust, empathy, and communication? This is where modern leadership and human-centered management can make a difference.

Tools and Techniques to Bridge the Gap

Here are proven strategies leaders and employees can use to foster stronger relationships and create a workplace where people actually want to stay.

1. Practice Mutual Empathy

Both managers and employees need to recognize they are ultimately on the same team. Leaders have to balance people and performance, and often face intense pressure to hit targets. Employees who understand this reality are more likely to cooperate and problem-solve collaboratively.

2. Maintain Professional Boundaries

Superiors should separate personal issues from professional decision-making. Consistency, fairness, and integrity build trust, and trust is the foundation of a motivated team.

3. Follow the Golden Rule

Treat people how you would like to be treated. This simple principle encourages compassion and respect, two qualities every effective leader must demonstrate.

4. Avoid Micromanagement

Micromanaging stifles creativity and damages morale. Great leaders see themselves as partners, not just bosses, and treat their teams as collaborators working toward a shared goal.

5. Empower Employees to Grow

Empowerment means giving employees responsibility that matches their capacity, and then trusting them to deliver. Encourage them to take calculated risks, learn from mistakes, and problem-solve independently. If something goes wrong, turn it into a learning opportunity, not a reprimand.

6. Communicate in All Directions

Communication shouldn’t just be top-down. Invite feedback, create open channels for suggestions, and genuinely listen to what your people have to say. Healthy upward communication closes gaps before they become conflicts.

7. Overcome Insecurities

Many leaders secretly fear being outshone by younger, more tech-savvy employees. Instead of resisting, embrace the chance to learn from them. Humility earns respect and helps the team innovate faster.

8. Invest in Coaching and Mentorship

True leaders grow other leaders. Provide mentorship, career guidance, and stretch opportunities so employees can develop new skills. Leadership is learned through experience, but guided experience is even more powerful.

9. Eliminate Favoritism

Avoid cliques and office politics. Decisions should be based on facts and fairness, not gossip. Objective, transparent decision-making builds credibility.

10. Recognize Efforts Promptly

Recognition often matters more than rewards. Publicly appreciate employees’ contributions and do so consistently and fairly. A timely “thank you” can be more motivating than a quarterly bonus.

11. Conduct Thoughtful Exit Interviews

When employees leave, treat it as an opportunity to learn. Keep interviews confidential and use the insights to improve management practices and culture.

12. Provide Leadership Development

Train managers to lead, not just supervise. Leadership development programs help shift mindsets from “command and control” to “coach and empower.” This transformation has a direct impact on morale and retention.

13. Adopt Soft Leadership Principles

Today’s workforce, largely millennials and Gen Z, value collaboration over hierarchy. Soft leadership focuses on partnership, mutual respect, and shared purpose, rather than rigid top-down control.

The Bigger Picture: HR’s Role

Mercer’s global research highlights five key priorities for organizations:

  • Build diverse talent pipelines

  • Embrace flexible work models

  • Design compelling career paths

  • Simplify HR processes

  • Redefine the value HR brings

The challenge? Employers and employees often view these priorities differently. Bridging that perception gap is just as important as bridging the relational gap between leaders and staff.

Treat Employees Like Associates, Not Just Staff

When you treat employees like partners, they bring their best selves to work. HR leaders must develop strategies to keep talent engaged, empowered, and prepared for the future.

Organizational success starts with people, always. Build the relationship with your team first, and the results will follow.

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Entrepreneurs

What Makes an Entrepreneurial Leader? Traits of the World’s Best Innovators

Inside the mindset of entrepreneurial leaders who transform risk, passion, and vision into world-changing results.

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entrepreneurial leadership skills and traits
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