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4 Steps to Creating Epic Content According to Stan Lee

content builds relationships, relationships are built on trust and trust drives revenue.

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content creation tips
Image Credit: Marvel Studios

According to Andrew Davis (bestselling author), content marketing is important because “content builds relationships. Relationships are built on trust and trust drives revenue.”

In line with this, Disney’s documentary on Stan Lee (aptly named after him) is a masterclass on exactly what it takes to achieve those results in your business, as it relates to the following principles.

#1 Authenticity

In order to build relationships with others, we must first get to know ourselves. This is because “a healthy relationship only thrives when two people can show up as themselves” (Ibinye Olayide (Marriage and Family Therapist)). 

We see this in action through Lee’s life in that he describes himself as being “miserable” before he eventually decided to write the kinds of comic books that he would want to read. 

Not only did this cause him to fall in love with the comic book industry again, it attracted a like-minded readership that has gone on to span multiple generations which has led to adaptations to multiple mediums (including film and television). 

This can be incorporated into your content marketing strategy by taking note of the kind of content that grabs your attention or that you enjoy and finding a way to put your own spin on it. 

If you already have a preferred platform you can do that there or, like Stan Lee, don’t be afraid to create something new that is more true to who you are.

#2 Relatability

Another key piece to the puzzle of building know, like and trust with potential clientele is the ability to tell relatable stories. 

This is because “neuroscientific research shows that narratives trigger the release of oxytocin, the neurochemical associated with empathy and connection [causing] our brains [to] sync up, or ‘neuro couple,’ with that of the storyteller” (Caitlin Bell (psychologist and copywriter)). 

Not only did Lee achieve this by writing the kinds of stories that he would want read, he also did it by focusing on making his characters more relatable and representative of his audience. 

With this example in mind, it becomes clear that it is important, not only to be authentic, but to weave your story into your content in order to build connections with your audience. 

This relatability factor can also be taken a step further by highlighting audience members through testimonials and/or case studies so that they can see themselves in those stories and feel represented.

“To me, writing is fun. It doesn’t matter what you’re writing, as long as you can tell a story.” – Stan Lee

#3 Bucking trends

According to Steven Bartlett (entrepreneur, podcast host and author), “Habituation is a phenomenon in which the brain adjusts to repeated stimuli by ignoring or downgrading their significance [which] is the enemy of effective and successful storytelling and marketing”. The antidote? “Tell stories in an unrepetitive, unfiltered and unconventional way”. 

In other words, buck trends. As previously mentioned, Lee did this by making his characters more relatable. For example, although they were superheroes, he gave them flaws and “real life problems”. 

He also made them more representative of his audience by creating characters who were teenagers, female and from other ethnic backgrounds (e.g. Spiderman, Captain Marvel and Black Panther respectively). 

In addition to this, he grounded them in the real world by setting them in places like New York, rather than fictional cities, like Gotham City, and “made their dialogues more sophisticated” instead of using the simplified language that was traditionally used in comic books. 

What this demonstrates is that sometimes jumping on bandwagons does more harm than good. While it can be tempting to fall in line with algorithms, challenges and other types of trends that we may see pop up, it is important to innovate in order to set yourself apart and remain distinct from others within your industry.

#4 Impact

Another way that Stan Lee bucked trends was by tackling real life issues such as bigotry, drugs and war. This is because he believed “if you really want to change things and make them better, you’ve got to plunge in”. 

Hence why Marvel always “tried to find some little moral besides [characters] running around and fighting”. This is in line with, mental and emotional advocate, Michelle Stinson Ross’ thoughts that “…your content has to be more than just brilliant– it has to give the people consuming that content the ability to become a better version of themselves”. 

Such impact can also be made in your work by highlighting larger issues in your content. You could then take it a step further by showing your audience how partnering with your organisation can help to either alleviate or eradicate them in the long run.

Storytelling “helps create bonds with the reader and get complex information across,” making it “a powerful tool for content marketing” (Caitlin Bell). This can be achieved in a number of ways including being authentic, relatable, innovative and having a deeper why (mission/vision) that acts as the north star of your content. 

It is my hope that this article will help you to implement this within your current content marketing strategy.

Nina Dafe is an award-winning content marketer, PR specialist, international speaker, and co-author of the #1 international bestselling book- The Art of Unlearning; Top Experts Share Personal Stories on the Courage to Step Out of Your Comfort Zone. She champions individuals to get more visible, attract their dream clients, and get paid what they want through content marketing and PR at Faraboverubiescollection.com!

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Success Advice

15 Essential Habits to a Stronger, Healthier, and Happier You

The journey towards transformation is not about perfection but about progress

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building positive habits

What habits can truly transform your life? That’s what you’re here to uncover. In our no-nonsense guide, we’ll introduce you to 15 habits to change your life, each with the power to improve your day-to-day existence.  (more…)

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19 Common Characteristics All Visionary Leaders Have

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visionary leadership qualities

When you look at business leaders like Bill Gates, Sam Walton, Sir Richard Branson, and philosophers like Bertrand Russell, Martin Heidegger, Ludwig Wittgenstein, David Bohm,  C. S. Peirce and inventors like Nikola Tesla, Paolo Soleri, Harvey W. Bailey, Thomas Edison, Alexander Graham Bell and Wright brothers and political leaders like Mahatma Gandhi, Martin Luther King, Jr. and Aung San Suu Kyi, it becomes very clear that they are all connected through one leadership—visionary leadership. (more…)

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Wealth Lessons Everyone Should Hear for Every Stage of Your Life

Do you have the courage to rewrite your story?

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what i would tell my younger self

Do you see what I see? Likely not, as we each see ourselves through the lens of our own story. (more…)

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog https://blog.partners1xbet.com/.

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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