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How to Overcome Entrepreneur “Shiny Object Syndrome” In 4 Simple Steps

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Entrepreneur Ideas

In Alice in Wonderland, Alice tells the Queen, “One can’t believe impossible things” and the Queen confidently replies, “I daresay you haven’t had much practice. When I was younger, I always did it for half an hour a day. Why, sometimes I’ve believed as many as six impossible things before breakfast.”

Without a doubt, the Queen must be an entrepreneur.

Entrepreneurs are like idea machines. Churning out ideas like candy coming from the Willy Wonka factory. We are creators. Innovators. But there’s a problem that most entrepreneurs face somewhere down the line—having too many ideas.

At first, it seems like having a constant influx of great ideas isn’t a terrible thing, but when you have tons of new ideas flooding into your brain day after day, you can run into two problems:

1. You become stalled. You never take action on any of your ideas because you don’t know how to get started or even what to start.

2. You get easily side-tracked. You’re always chasing the white rabbit. You start project after project and you’re always onto the next thing before you’ve even completed the first.

The latter is what I like to call “Entrepreneur Shiny Object Syndrome”—always chasing that next “shiny” idea. Many of the entrepreneurs that I know (including myself) suffer from this “disorder”. If you’re one of these people, sometimes having only 6 impossible ideas would feel like a relief.

The issue with having Shiny Object Syndrome is that you run the risk of not using your time wisely and not being able to operate your business efficiently. Since your time and energy is money (especially if you’re a solopreneur who’s in charge of everything), your business’s bottom line will undoubtedly suffer if you can’t stay focused.

As a business owner, you need to get really good, really fast, at effectively filtering through your fishing net of ideas and only selecting the right ones to work on.

Below is a helpful 4-step process that you can use to get a handle on this “disorder” and continue to stay on track and focused every time a new idea arises…

 

Step 1: Create a running list of all your ideas

Write down every business/marketing/blogging/etc idea that you have throughout the day by keeping a running list in a journal or on your Smartphone. When something new pops into your head, jot it down and then immediately go back to whatever you were doing.

Keep in mind that just because this certain idea magically occurred to you in the moment does not mean that…

1. It is top priority
2. It needs your full attention
3. It needs to be implemented straight away

When you write everything down, you can come back and build on an idea later without worrying about forgetting it. Try scheduling 30 minutes a day for “idea time” to think through some of your recent ideas. This way, you won’t get distracted from your current tasks, but you’ll still give the necessary attention to your innovative thoughts.

 

Step 2: Pause before you start anything

This is a lesson that I find myself having to learn over and over again. When you have a new idea, take a pause. Don’t execute it right away. It doesn’t matter if it’s a small idea like “I should send a Twitter message to so-and-so” or a big idea like “I need to do a complete overhaul on my business website”—both ideas can wait.

Decide on a specific delay time between your idea conception and execution. For example, every time a “big idea” for my business occurs to me, I let it sit and think about it for 7 days before giving myself permission to consider implementing it. If in 1 week, I’m still excited about the idea and certain that it will help my business, I will make a plan to execute it. If not, then the idea falls onto the backburner and I don’t have to worry about it.

Find delay times that work best for you and do your best to stick with them.

 

Step 3: View your new ideas through the lens of your long-term goal(s)

After you’ve written all your ideas down and given them a little space, it’s time to figure out if a specific idea is worth implementing.

To do this, you have to look at your new ideas through the lens of your long-term goals. With every idea, ask yourself the question: “Does this idea take me closer to reaching my ultimate business goals?” If it does, go for it. If it doesn’t, let it sit on your idea list a little longer.

Some ideas might need to stay on your business’s backburner until you get more important things accomplished. In the meantime, if something does seem urgent (maybe you really really hate your website design), try outsourcing the task and continue to spend your time working towards your ultimate goals.

 

Step 4: Don’t make crucial business decisions every day

If you attempt to make important decisions about the long-term objectives of your business on a daily basis, you run the risk of falling off track every time you have a new killer idea (or something bad happens like a revenue dip or you receive negative feedback). Instead of making these important decisions on the fly, have a 6-month or yearly plan that spells out the direction that you want to take your business.

Think about it this way—say, for instance, you want to drive away from Los Angeles and be on the road for 2 days. Well, you have two options:

1. You could choose which way to turn each time you encountered a stop light, on-ramp or fork in the road
2. You could choose your destination to be New York City in advance which would influence every directional decision you make along the way

With the first option, you could end up anywhere in the country, or even back where you started. When you make business decisions based on the specific circumstances that you face each day—this is unlikely to lead you to your final (desired) destination. With the second option, you will arrive at your destination in 1 day and 16 hours and find yourself exactly where you want to be.

Writing out the overall plans and ultimate goals for your business will help you stay steadfast and focused in the long-term.

In the end, in order to overcome Entrepreneur Shiny Object Syndrome, you should always be filtering your ideas through these 4 steps to keep yourself and your business moving towards your ultimate goals and on target for success.

Laurel Staples runs a popular blog & podcast called Go Fire Yourself that gives you the insider secrets to successfully escape your day job, grow your own business and live life on your terms. Connect with Laurel and download her free ebook: Income Switch: How to Replace Your 9-to-5 Income by Building a Profitable (& Unstoppable) Online Platform by visiting her website: www.gofireyourself.com

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16 Comments

16 Comments

  1. Wendie Kause

    Nov 23, 2016 at 2:11 pm

    Great article, great steps that I will apply, starting right now. But do you know what I like most about it? Knowing that this syndrome is not mine alone. It’s as if there’s a little gremlin in my brain, clicking on all these ideas all the time. I thought perhaps I was alone with these little guys! It’s good to know there are others!

    Thanks much!

  2. Pat Royston

    Jan 1, 2016 at 1:14 am

    Such good information. You pegged me!

  3. Michael Levanduski

    Feb 22, 2014 at 2:35 am

    Excellent post. This is a very big problem for anyone working online! These are great tips for everyone, especially those just starting out.

  4. Janine Gilmour (@JanineGilmour1)

    Jan 11, 2014 at 12:08 am

    I’m thinking “all that glitters isn’t gold” … and knowing I gravitate to my own shiny objects when I’m doing something difficult. Nice to know I’m in good company. Better still to working with a process that staves off starting 50 things and not finishing many. Thanks for the perspective on how to see my big goals over the finish line. Thanks!

  5. Curt

    Jan 6, 2014 at 3:47 am

    I am so glad you wrote this article, Laurel. My friends have described me as a serial entrepreneur…I thought they were just being nice. I seem to come up with a new idea with each breath I take. I own several successful small businesses. I am blessed with good employees to run each business. I have list upon list of additional projects that I am working on that are not related to my businesses: titles of nearly thirty books to be written, a producer has ask me to develop two of my ideas for TV programs, my multiple real estate projects that are in various states of completion and valued from $240K to $29M, and a list of twenty-two additional ideas that I would love to develop. To say the least, I am spread thin. The best thing I have done recently is to start working with a business coach that helped me to focus. I now write thoughts on my list and revisit the list every 30 days. Since starting this, I have not started one new project…and I have been able to finish, or make subtancial headway, on several of my pending high-priority projects. I don’t know if everyone will have the same success, but for me, I now prioritize, focus and accomplish. Without my business coach helping me to understand how I think/work, I would still feel like I had severe ADHD. I sincerely appreciate reading that others face these same hyperactive idea issues, and appreciate your efforts to assist us. Your writings are spot-on!

  6. Goodtogo

    Dec 29, 2013 at 6:14 pm

    I’m cleared, thanks Laurel.

  7. Diana Schneidman

    Nov 29, 2013 at 5:38 am

    Laurel,

    I heartily endorse Step 1, maintaining a running list.

    I keep a list in Word every time I come across another idea for marketing my business. Sometimes I simply list a website to revisit; other times it’s a big concept.

    Once I have captured an idea, I free myself up to go on to the day’s work, comforted that the new, shiny idea won’t be lost.

    I rarely look at the list, but I know where to find all my ideas when I want them.

    -Diana

  8. Micah

    Nov 28, 2013 at 2:55 am

    Great article. I love the idea of a running list. I often have to remind myself to focus on what I need to focus on right then… And spend time researching all of my “great” ideas later.

  9. Laurel Staples

    Nov 28, 2013 at 2:28 am

    Thanks! So glad you enjoyed it!

  10. Ahmed Muse

    Nov 28, 2013 at 1:36 am

    Very useful tips here. Thanks!

  11. Margaux Dela Cruz (@Margaux_Dela)

    Nov 26, 2013 at 11:54 am

    These are practical suggestions to help entrepreneurs stay focused on the more important things. True, once ideas come running in, there’s no way to stop entrepreneurs. But another thing I learned to help me focused on the priorities is segmenting. It would help if entrepreneurs learn to visualize their business on a map. By adding data by category, they can analyze each category individually and identify which is the most important. Then, they can analyze the connections between each data set – another simple and practical way to ignite more ideas but this time, in a more systematic way.

    • Laurel Staples

      Nov 28, 2013 at 2:26 am

      Thanks for your awesome tip! That’s a really great way to stay focused on your objectives. I’ve known many entrepreneurs who do that it say it works wonders.

  12. Abe Stone

    Nov 25, 2013 at 7:00 am

    Excellent… It really helps to acknowledge the issues and then create an understanding of how to fix it… So many times we don’t want to admit that some of our ways of living are problems and they never go away.. I think coaching helps in this too.
    Having someone who can objectively help you question the ideas and ask new questions you may not be thinking of…

    • Laurel Staples

      Nov 28, 2013 at 2:23 am

      Great points Abe! I think in business, we get too close to our own situation and it’s hard to see things from an objective point of view. Thanks for sharing!

  13. Jodi Barthold

    Nov 25, 2013 at 5:46 am

    Great article – I’m going to memorize these and use them.

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Success Advice

How to Use the “Small Victories” Method to Avoid Burning Out

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Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun.

The journey from novice to rockstar is filled with a thousand small victories. Each victory increases your skill, your confidence, your positive expectation, and is ultimately the only way to really do something truly great.

Imagine you have a band in which everything was fun- fun to practice, fun to get together and create. The first victory was writing your first song. Afterwards, some friends come to watch you practice, and they cheer you on giving you another boost. Then you play your first show, do your first band photoshoot, and create a band website. After all this hard work, you record your first song as a band, have your first major show, your first tour, and develop the best thing so far which are your first true fans.

Each victory gives you the energy to get to the next victory

If you told the kid, it was going to take ten years of work to get to the end goal, without celebrating the small important victories in between, it would be illogical for any human to hunker down and work 10 years to get there. So how is this relevant? When starting a business or following your dream, incentivizing yourself with small victories will make you far more likely to make you continue on to your end goal. Without it, your willpower only lasts so long.

The small victories are the positive fuel to make it to the next milestone. You create small victories by finding a way to interact with people as a way to have an impact even if it’s small. For example, when people try to start businesses, often they try to get everything together before selling their first product. It could be months or years of work before they are at the level of their competition.

I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here. Charles Bukowski

Say you’re creating a bakery, it could be a year before anyone tried your first baked good if you go the traditional brick and mortar route without any small victories. This comes with great financial cost and energy. You also lose out on the opportunity to improve your craft, your products, your image and your connections with others who can take your business to greater heights.

However, if you go with the method of small victories instead, you would start by creating a cult following amongst friends and family with your decadent treats. Next, you would bake them at home and sell them at local events, farmers markets, and maybe even at local businesses. This can give you the opportunity to create a strong local and social media following well before the opening of your first actual store.

Work and effort without small victories lead to burnout

We need to build rewards along the way into our endeavors, because this provides encouragement to keep going. Each moment is a separate gift, an experience where something was fulfilled, where something was accomplished, no matter how small, and being a recluse until the grand unveiling will have so many missed opportunities along the way.

Small victories are also an opportunity to develop your skills, get feedback – positive or constructive – and considerably increase opportunities. Small victories increase your credibility by showing a track record and the trajectory you’re on by increasing your ability to attract investors and partners.

“Success is rarely the result of one swell swoop, but more often the culmination of many, many small victories.” – Joseph M. Marshall III

The idea of celebrating small victories can be applied to any subject. In weight loss, for instance, seeing pounds melt away will give you the positive mindset to continue and even improve the choices you make to enhance your physique. Sharing your success with others will bring in the element of positive encouragement. It can also motivate others to come with you on the journey. Your small victories can inspire others to start their own journey.

What small victory did you achieve today which will bring you a step closer to your goals? Let us know below!

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Success Advice

Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths.

So how do you set the mindset to win? Here are 5 suggestions to get you started:

1. When You Can’t Achieve a Goal, Get Help

Have you heard of Paul Bocuse? He was one of the most famous chefs of his time, and he was named as the chef of the century. This is a good example of the point we’re about to make. Even the best are not almighty, they have to learn from someone. Paul Bocuse learned from another famous chef. He constantly worked to improve his skills and he learned along the way.

The lesson is: you cannot do everything on your own. This is the first thing you have to do: learn and find the right person to learn from. Are there any books by the champions of your chosen niche? Get them and read them. Can you get a mentor? Of course, you can! Start connecting with people on LinkedIn. Your alumni network is a great source of mentorship opportunities, too. Don’t be afraid to reach out and say that you want to learn from someone.   

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Work on Your Resilience

Here’s the most important life lesson you’ll ever learn: things don’t always go as expected. When you strive towards a particular goal, the chances of failure are real. When Usain Bolt started training, he wasn’t the fastest man on Earth. He worked towards that goal and he was resilient enough to go through all the obstacles he faced. We couldn’t possibly assume that such success came easily for him.

The journey towards a successful life is not a straight line, it’s a bumpy road full of difficulties and setbacks. The average person would give up along the way, but a champion would stay resilient. It’s the mindset that makes a true difference. The good news is that the more obstacles you overcome, the more resilient you become.

3. Focus

What do you want in your career and in your life? This is not something that can go with the flow. You cannot simply live your life one random day after another and expect great things to come your way. You have to focus on particular goals and work your way up there.

Ken Chenault, CEO of American Express, has a nice tip for everyone who wants to become successful: “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.”

Simple and straight to the point, right? So set your goals! Find that major goal you want to achieve and break it up into smaller achievements. Then, start accomplishing things on a daily basis. You need to devote your life to achieving that goal.

4. Be Bold

Steve Jobs wasn’t focused on getting an average job, achieving average results and living an average life. He had big dreams and bold goals. All successful people have something in common at the starting point, a bold dream. Being afraid to dream big is a huge mistake. Set your imagination free! What’s the biggest thing you’d like to achieve? If you believe in yourself and you start working towards that goal one day after another, you’ll unlock your true potential. You’ll realize that not many things are impossible. You can achieve much more than you believe you’re capable of.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. If You Fall, Get Back Up

Have you ever wondered why Richard Branson became so successful? The answer is simple: never gave up, no matter what hardships he faced. His first company didn’t make money. The test flight of Virgin Atlantic Airlines almost crashed because of a flock of birds. Virgin Cola, his soda company, failed miserably. He almost got himself killed during his trip around the world. Richard Branson has done many things, but do you know what he never did? Give up. No matter how serious the failure was, he always found the strength to get back up on his feet and carry on with life. That’s the mindset of a champion!

Never allow yourself to get disappointed from failure. Do not fall back into average just because your big dream doesn’t seem to be working. Failure is not a big deal. It’s just part of the journey, and everyone has to face it. If you carry on, you’ll find success along the way.

So you want to be a champion? You better start working towards that goal without wasting any time. The first step is changing your mindset. Hopefully, the tips above inspired you to do that.

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3 Important Principles You Need to Know That All Billionaires Have in Common

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I’ve always been highly interested in the similarities amongst the world’s wealthiest. Their habits, successes, mindset, and failures have fascinated me. The journey to great prosperity can seem overwhelming, but if you apply success principles to any endeavor you can quickly and efficiently overcome challenges and expand.

Michael J. Gabrielli, founder of WeRunAds, has spent hundreds of hours and tens of thousands of dollars studying billionaires and their habits. Michael has also studied over 2000 different billionaires and from this experience he’s found three principles they all had in common.

Here are the 3 principles the billionaires all had in common:

1. Be in a rapid growth industry at the right time

Timing is so important. Billionaires know when the time is right to enter a market. Most billionaires do not enter first or second into a market because of the inherent risks involved. Many billionaires let the pioneers pave the way and then leverage the knowledge gained to innovate and optimize in order to create something that works.

The key is to find an industry that is soon to take off. Stepping in at the right time is important. Let’s take a real life example that is known all too well– the founder and CEO of Facebook, Mark Zuckerberg. When he entered the scene, the idea of a social network was moderately known, but it was still not quite predicted to be the monster it is today.

Others like Friendster, Myspace, etc. had made some headway into this fledgeling industry and then Facebook entered leveraging the knowledge and expertise gained from the early pioneers. Zuckerberg saw the huge potential of social networking, took what was done previously and made it better.

He is presently worth over $66 Billion and the company has surpassed the 2 billion users mark with 1.4 billion using the platform daily. Not surprisingly, many billionaires were not the first to pioneer the industry they would later find success in. They came in at the right moment, learned from the mistakes and triumphs of their predecessors, and made a lasting final product.

Here’s a practical 3 question exercise you can do to judge if you have the right timing with your current venture:

  1. Look at your industry and say—is this brand new?
  2. Am I trying to invent something that doesn’t exist?
  3. Am I too late to the party?

2. Position yourself better

In addition to finding the right industry and getting in at the right time, billionaires position themselves in the best way. They provide the solution to the need and they think outside the box to do it. Optimal positioning is a commonality amongst billionaires. For example, during the California Gold Rush, people rushed to mine for the gold itself blinded by the promise of large profits.

However, it turned out that Sam Brannan had the better idea for how to position himself for success. He knew the chances of finding gold were risky, so instead he committed to a sure thing. He manufactured the tools that were needed by all the miners to mine gold. As each new miner migrated West, they were happily met by Brannan and his company who were ready and waiting to sell these new hopefuls the shovels and tools they’d need to strike it rich.

Digging for gold seemed to be the most profitable route, however, greater returns were yielded in the supplying of materials required to mine for gold! A good company that also illustrates this concept is Microsoft. They did not seek to create their own computer, but the software that computers would run on. Most people mistakenly think they have to “go for the gold” to attain wealth, but it’s evident in history that selling the necessary tools to the gold miners can be far more profitable.

The two questions you need to ask yourself to see how you could position yourself correctly are, “What industries will need the supplies that I could provide? And, “Am I following the trend instead of innovating?

“Big shots are only little shots that keep shooting. I can see your sun rise out of obscurity. Keep shooting” – Ikechukwu Joseph

3. Take calculated risks

Most people choose the safe bet that is secure, however, this is not common among billionaires. Billionaires take big calculated risks in order to propel themselves to higher levels of influence and success. The most important thing to note here is that while to others the risks seem big—to billionaires, they are calculated.Risk and Calculated Risk are not the same. Calculated risk is measured and well-thought-out. Risk is impulsive and immeasurable. Understanding the difference between the two is a commonality among billionaires. The world’s most prominent figures have at some point in their lives disagreed with the ordinary and took a shot at the unknown. Proper calculation and clever thinking certainly accompanied the bold moves they made in their careers.

Howard Schultz, the CEO of Starbucks, is a great example of this. He had grown up in poverty and made his way out to earn a comfortable wage as an executive at a company that manufactured coffeemakers.

“Risk more than others think safe.” – Howard Schultz

He risked it all when he discovered a small coffee shop named “Starbucks” in Seattle that prompted him to quit his job and step out to create a company that was inspired by the Italian coffee culture and personal relationship people could have with their coffee.

Of the 242 people he spoke to, 217 said no to investing with him. Despite the discouragement, lack of agreement, and investment, Schultz kept pushing on. Fast forward to present time, and Starbucks’ is a massive success. Strong intuition and unshakeable belief is common among high achievers. Many successful billionaires risked their safe jobs, personal assets, and even their reputation to take calculated risks that they knew would pay off huge in the end.

The questions you need to ask yourself now are, “where can I take a calculated risk? Am I holding back when I should be going forward? What tangible steps can I take today to move forward?”

These 3 success principles are staple elements that are common among many billionaires. Now, there are more principles that you must discover and implement in order to become a billionaire. Work diligently and do all that can be done each day. Be inquisitive and study those that you wish to emulate.

Which one of these principles do you need to work on more this year? Let us know in the comments below!

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One Question You Must Answer to Ensure Personal Success

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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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4 Ways of Handling a Mental Illness for the Optimists

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Not everyone is accepting of mental illnesses, especially when it’s people they don’t know. However, it’s important to understand how to better handle mental illness in order to get ahead in life. Below, are the four best ways to better handle mental illness conditions if you consider yourself an optimistic person: (more…)

Alex Moore is a psychology blogger and keen observer of human nature. Through his work, he tries to appeal to people of all types and help them realize that they can all change for the better.

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16 Comments

16 Comments

  1. Wendie Kause

    Nov 23, 2016 at 2:11 pm

    Great article, great steps that I will apply, starting right now. But do you know what I like most about it? Knowing that this syndrome is not mine alone. It’s as if there’s a little gremlin in my brain, clicking on all these ideas all the time. I thought perhaps I was alone with these little guys! It’s good to know there are others!

    Thanks much!

  2. Pat Royston

    Jan 1, 2016 at 1:14 am

    Such good information. You pegged me!

  3. Michael Levanduski

    Feb 22, 2014 at 2:35 am

    Excellent post. This is a very big problem for anyone working online! These are great tips for everyone, especially those just starting out.

  4. Janine Gilmour (@JanineGilmour1)

    Jan 11, 2014 at 12:08 am

    I’m thinking “all that glitters isn’t gold” … and knowing I gravitate to my own shiny objects when I’m doing something difficult. Nice to know I’m in good company. Better still to working with a process that staves off starting 50 things and not finishing many. Thanks for the perspective on how to see my big goals over the finish line. Thanks!

  5. Curt

    Jan 6, 2014 at 3:47 am

    I am so glad you wrote this article, Laurel. My friends have described me as a serial entrepreneur…I thought they were just being nice. I seem to come up with a new idea with each breath I take. I own several successful small businesses. I am blessed with good employees to run each business. I have list upon list of additional projects that I am working on that are not related to my businesses: titles of nearly thirty books to be written, a producer has ask me to develop two of my ideas for TV programs, my multiple real estate projects that are in various states of completion and valued from $240K to $29M, and a list of twenty-two additional ideas that I would love to develop. To say the least, I am spread thin. The best thing I have done recently is to start working with a business coach that helped me to focus. I now write thoughts on my list and revisit the list every 30 days. Since starting this, I have not started one new project…and I have been able to finish, or make subtancial headway, on several of my pending high-priority projects. I don’t know if everyone will have the same success, but for me, I now prioritize, focus and accomplish. Without my business coach helping me to understand how I think/work, I would still feel like I had severe ADHD. I sincerely appreciate reading that others face these same hyperactive idea issues, and appreciate your efforts to assist us. Your writings are spot-on!

  6. Goodtogo

    Dec 29, 2013 at 6:14 pm

    I’m cleared, thanks Laurel.

  7. Diana Schneidman

    Nov 29, 2013 at 5:38 am

    Laurel,

    I heartily endorse Step 1, maintaining a running list.

    I keep a list in Word every time I come across another idea for marketing my business. Sometimes I simply list a website to revisit; other times it’s a big concept.

    Once I have captured an idea, I free myself up to go on to the day’s work, comforted that the new, shiny idea won’t be lost.

    I rarely look at the list, but I know where to find all my ideas when I want them.

    -Diana

  8. Micah

    Nov 28, 2013 at 2:55 am

    Great article. I love the idea of a running list. I often have to remind myself to focus on what I need to focus on right then… And spend time researching all of my “great” ideas later.

  9. Laurel Staples

    Nov 28, 2013 at 2:28 am

    Thanks! So glad you enjoyed it!

  10. Ahmed Muse

    Nov 28, 2013 at 1:36 am

    Very useful tips here. Thanks!

  11. Margaux Dela Cruz (@Margaux_Dela)

    Nov 26, 2013 at 11:54 am

    These are practical suggestions to help entrepreneurs stay focused on the more important things. True, once ideas come running in, there’s no way to stop entrepreneurs. But another thing I learned to help me focused on the priorities is segmenting. It would help if entrepreneurs learn to visualize their business on a map. By adding data by category, they can analyze each category individually and identify which is the most important. Then, they can analyze the connections between each data set – another simple and practical way to ignite more ideas but this time, in a more systematic way.

    • Laurel Staples

      Nov 28, 2013 at 2:26 am

      Thanks for your awesome tip! That’s a really great way to stay focused on your objectives. I’ve known many entrepreneurs who do that it say it works wonders.

  12. Abe Stone

    Nov 25, 2013 at 7:00 am

    Excellent… It really helps to acknowledge the issues and then create an understanding of how to fix it… So many times we don’t want to admit that some of our ways of living are problems and they never go away.. I think coaching helps in this too.
    Having someone who can objectively help you question the ideas and ask new questions you may not be thinking of…

    • Laurel Staples

      Nov 28, 2013 at 2:23 am

      Great points Abe! I think in business, we get too close to our own situation and it’s hard to see things from an objective point of view. Thanks for sharing!

  13. Jodi Barthold

    Nov 25, 2013 at 5:46 am

    Great article – I’m going to memorize these and use them.

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Success Advice

How to Use the “Small Victories” Method to Avoid Burning Out

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Have you had a goal you begin to work toward only to run out of steam? Do you know what you need to do to get to where you want to be, but the necessary work feels overwhelming? “Small Victories” is the method to eliminate procrastination, dramatically increase productivity, and to make every part of the process not just bearable, but fun.

The journey from novice to rockstar is filled with a thousand small victories. Each victory increases your skill, your confidence, your positive expectation, and is ultimately the only way to really do something truly great.

Imagine you have a band in which everything was fun- fun to practice, fun to get together and create. The first victory was writing your first song. Afterwards, some friends come to watch you practice, and they cheer you on giving you another boost. Then you play your first show, do your first band photoshoot, and create a band website. After all this hard work, you record your first song as a band, have your first major show, your first tour, and develop the best thing so far which are your first true fans.

Each victory gives you the energy to get to the next victory

If you told the kid, it was going to take ten years of work to get to the end goal, without celebrating the small important victories in between, it would be illogical for any human to hunker down and work 10 years to get there. So how is this relevant? When starting a business or following your dream, incentivizing yourself with small victories will make you far more likely to make you continue on to your end goal. Without it, your willpower only lasts so long.

The small victories are the positive fuel to make it to the next milestone. You create small victories by finding a way to interact with people as a way to have an impact even if it’s small. For example, when people try to start businesses, often they try to get everything together before selling their first product. It could be months or years of work before they are at the level of their competition.

I am a series of small victories and large defeats and I am as amazed as any other that I have gotten from there to here. Charles Bukowski

Say you’re creating a bakery, it could be a year before anyone tried your first baked good if you go the traditional brick and mortar route without any small victories. This comes with great financial cost and energy. You also lose out on the opportunity to improve your craft, your products, your image and your connections with others who can take your business to greater heights.

However, if you go with the method of small victories instead, you would start by creating a cult following amongst friends and family with your decadent treats. Next, you would bake them at home and sell them at local events, farmers markets, and maybe even at local businesses. This can give you the opportunity to create a strong local and social media following well before the opening of your first actual store.

Work and effort without small victories lead to burnout

We need to build rewards along the way into our endeavors, because this provides encouragement to keep going. Each moment is a separate gift, an experience where something was fulfilled, where something was accomplished, no matter how small, and being a recluse until the grand unveiling will have so many missed opportunities along the way.

Small victories are also an opportunity to develop your skills, get feedback – positive or constructive – and considerably increase opportunities. Small victories increase your credibility by showing a track record and the trajectory you’re on by increasing your ability to attract investors and partners.

“Success is rarely the result of one swell swoop, but more often the culmination of many, many small victories.” – Joseph M. Marshall III

The idea of celebrating small victories can be applied to any subject. In weight loss, for instance, seeing pounds melt away will give you the positive mindset to continue and even improve the choices you make to enhance your physique. Sharing your success with others will bring in the element of positive encouragement. It can also motivate others to come with you on the journey. Your small victories can inspire others to start their own journey.

What small victory did you achieve today which will bring you a step closer to your goals? Let us know below!

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Success Advice

Setting Up Your Mindset to Win: How to Achieve Success in Your Life and Career

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How did Usain Bolt become so successful? He seems superhuman, doesn’t he? Richard Branson, Steve Jobs, Paul Bocuse… all these people have something special in them. They became the stars in their niche. Have you ever wondered why? No, they do not have any superhuman capacity. They are simple people, just like you and I. They, too, had flaws. Their mindset, however, is what set them apart. If you want to win in your career and in life, generally, you need the mindset of a winner. You have to think like a true champion, so you’ll overcome your flaws and emphasize your strengths.

So how do you set the mindset to win? Here are 5 suggestions to get you started:

1. When You Can’t Achieve a Goal, Get Help

Have you heard of Paul Bocuse? He was one of the most famous chefs of his time, and he was named as the chef of the century. This is a good example of the point we’re about to make. Even the best are not almighty, they have to learn from someone. Paul Bocuse learned from another famous chef. He constantly worked to improve his skills and he learned along the way.

The lesson is: you cannot do everything on your own. This is the first thing you have to do: learn and find the right person to learn from. Are there any books by the champions of your chosen niche? Get them and read them. Can you get a mentor? Of course, you can! Start connecting with people on LinkedIn. Your alumni network is a great source of mentorship opportunities, too. Don’t be afraid to reach out and say that you want to learn from someone.   

“Don’t let the fear of losing be greater than the excitement of winning.” – Robert Kiyosaki

2. Work on Your Resilience

Here’s the most important life lesson you’ll ever learn: things don’t always go as expected. When you strive towards a particular goal, the chances of failure are real. When Usain Bolt started training, he wasn’t the fastest man on Earth. He worked towards that goal and he was resilient enough to go through all the obstacles he faced. We couldn’t possibly assume that such success came easily for him.

The journey towards a successful life is not a straight line, it’s a bumpy road full of difficulties and setbacks. The average person would give up along the way, but a champion would stay resilient. It’s the mindset that makes a true difference. The good news is that the more obstacles you overcome, the more resilient you become.

3. Focus

What do you want in your career and in your life? This is not something that can go with the flow. You cannot simply live your life one random day after another and expect great things to come your way. You have to focus on particular goals and work your way up there.

Ken Chenault, CEO of American Express, has a nice tip for everyone who wants to become successful: “Dedicate yourself to a core set of values. Without them, you will never be able to find personal fulfillment, and you will never be able to lead effectively.”

Simple and straight to the point, right? So set your goals! Find that major goal you want to achieve and break it up into smaller achievements. Then, start accomplishing things on a daily basis. You need to devote your life to achieving that goal.

4. Be Bold

Steve Jobs wasn’t focused on getting an average job, achieving average results and living an average life. He had big dreams and bold goals. All successful people have something in common at the starting point, a bold dream. Being afraid to dream big is a huge mistake. Set your imagination free! What’s the biggest thing you’d like to achieve? If you believe in yourself and you start working towards that goal one day after another, you’ll unlock your true potential. You’ll realize that not many things are impossible. You can achieve much more than you believe you’re capable of.

“If you really look closely, most overnight successes took a long time.” – Steve Jobs

5. If You Fall, Get Back Up

Have you ever wondered why Richard Branson became so successful? The answer is simple: never gave up, no matter what hardships he faced. His first company didn’t make money. The test flight of Virgin Atlantic Airlines almost crashed because of a flock of birds. Virgin Cola, his soda company, failed miserably. He almost got himself killed during his trip around the world. Richard Branson has done many things, but do you know what he never did? Give up. No matter how serious the failure was, he always found the strength to get back up on his feet and carry on with life. That’s the mindset of a champion!

Never allow yourself to get disappointed from failure. Do not fall back into average just because your big dream doesn’t seem to be working. Failure is not a big deal. It’s just part of the journey, and everyone has to face it. If you carry on, you’ll find success along the way.

So you want to be a champion? You better start working towards that goal without wasting any time. The first step is changing your mindset. Hopefully, the tips above inspired you to do that.

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Success Advice

3 Important Principles You Need to Know That All Billionaires Have in Common

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I’ve always been highly interested in the similarities amongst the world’s wealthiest. Their habits, successes, mindset, and failures have fascinated me. The journey to great prosperity can seem overwhelming, but if you apply success principles to any endeavor you can quickly and efficiently overcome challenges and expand.

Michael J. Gabrielli, founder of WeRunAds, has spent hundreds of hours and tens of thousands of dollars studying billionaires and their habits. Michael has also studied over 2000 different billionaires and from this experience he’s found three principles they all had in common.

Here are the 3 principles the billionaires all had in common:

1. Be in a rapid growth industry at the right time

Timing is so important. Billionaires know when the time is right to enter a market. Most billionaires do not enter first or second into a market because of the inherent risks involved. Many billionaires let the pioneers pave the way and then leverage the knowledge gained to innovate and optimize in order to create something that works.

The key is to find an industry that is soon to take off. Stepping in at the right time is important. Let’s take a real life example that is known all too well– the founder and CEO of Facebook, Mark Zuckerberg. When he entered the scene, the idea of a social network was moderately known, but it was still not quite predicted to be the monster it is today.

Others like Friendster, Myspace, etc. had made some headway into this fledgeling industry and then Facebook entered leveraging the knowledge and expertise gained from the early pioneers. Zuckerberg saw the huge potential of social networking, took what was done previously and made it better.

He is presently worth over $66 Billion and the company has surpassed the 2 billion users mark with 1.4 billion using the platform daily. Not surprisingly, many billionaires were not the first to pioneer the industry they would later find success in. They came in at the right moment, learned from the mistakes and triumphs of their predecessors, and made a lasting final product.

Here’s a practical 3 question exercise you can do to judge if you have the right timing with your current venture:

  1. Look at your industry and say—is this brand new?
  2. Am I trying to invent something that doesn’t exist?
  3. Am I too late to the party?

2. Position yourself better

In addition to finding the right industry and getting in at the right time, billionaires position themselves in the best way. They provide the solution to the need and they think outside the box to do it. Optimal positioning is a commonality amongst billionaires. For example, during the California Gold Rush, people rushed to mine for the gold itself blinded by the promise of large profits.

However, it turned out that Sam Brannan had the better idea for how to position himself for success. He knew the chances of finding gold were risky, so instead he committed to a sure thing. He manufactured the tools that were needed by all the miners to mine gold. As each new miner migrated West, they were happily met by Brannan and his company who were ready and waiting to sell these new hopefuls the shovels and tools they’d need to strike it rich.

Digging for gold seemed to be the most profitable route, however, greater returns were yielded in the supplying of materials required to mine for gold! A good company that also illustrates this concept is Microsoft. They did not seek to create their own computer, but the software that computers would run on. Most people mistakenly think they have to “go for the gold” to attain wealth, but it’s evident in history that selling the necessary tools to the gold miners can be far more profitable.

The two questions you need to ask yourself to see how you could position yourself correctly are, “What industries will need the supplies that I could provide? And, “Am I following the trend instead of innovating?

“Big shots are only little shots that keep shooting. I can see your sun rise out of obscurity. Keep shooting” – Ikechukwu Joseph

3. Take calculated risks

Most people choose the safe bet that is secure, however, this is not common among billionaires. Billionaires take big calculated risks in order to propel themselves to higher levels of influence and success. The most important thing to note here is that while to others the risks seem big—to billionaires, they are calculated.Risk and Calculated Risk are not the same. Calculated risk is measured and well-thought-out. Risk is impulsive and immeasurable. Understanding the difference between the two is a commonality among billionaires. The world’s most prominent figures have at some point in their lives disagreed with the ordinary and took a shot at the unknown. Proper calculation and clever thinking certainly accompanied the bold moves they made in their careers.

Howard Schultz, the CEO of Starbucks, is a great example of this. He had grown up in poverty and made his way out to earn a comfortable wage as an executive at a company that manufactured coffeemakers.

“Risk more than others think safe.” – Howard Schultz

He risked it all when he discovered a small coffee shop named “Starbucks” in Seattle that prompted him to quit his job and step out to create a company that was inspired by the Italian coffee culture and personal relationship people could have with their coffee.

Of the 242 people he spoke to, 217 said no to investing with him. Despite the discouragement, lack of agreement, and investment, Schultz kept pushing on. Fast forward to present time, and Starbucks’ is a massive success. Strong intuition and unshakeable belief is common among high achievers. Many successful billionaires risked their safe jobs, personal assets, and even their reputation to take calculated risks that they knew would pay off huge in the end.

The questions you need to ask yourself now are, “where can I take a calculated risk? Am I holding back when I should be going forward? What tangible steps can I take today to move forward?”

These 3 success principles are staple elements that are common among many billionaires. Now, there are more principles that you must discover and implement in order to become a billionaire. Work diligently and do all that can be done each day. Be inquisitive and study those that you wish to emulate.

Which one of these principles do you need to work on more this year? Let us know in the comments below!

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Success Advice

One Question You Must Answer to Ensure Personal Success

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I don’t believe in quick fixes, in get-rich-quick schemes, or any other system that guarantees instant success with only a modicum of effort. But, I do believe it’s possible to condense great strings of logical thought and intellectual algorithms into basics. I like to keep things simple! Many of my clients love the fact that I don’t overly complete things, and frankly, so do I! I like to ask simple questions whose answers can be had quickly but require some focus in obtaining the outcome.

Here’s the question I always ask: What is standing between your current reality (where you are now) and your ultimate vision (where you want to be)? Are the impediments psychological, physical, emotional or some other reason?

Until you answer what is causing the difference between your AS IS and your SHOULD BE, you will be stuck spinning your wheels in the mud and the muck of the former. This is an important question that requires a level of mental self-examination. And the answer to this question may require a lifetime of introspection. It is an important question to answer because if you know where you want to go that provides direction but examining why you are not there yet can provide momentum. (In other words, by answering the question it may get you there faster!)

“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston S. Churchill

It’s just like following a road map. A map is useless unless you know two things, where you are, and where you want to go. What might be stopping you (or at least slowing you down) from the ultimate destination of your passion and life’s fulfilment?

I’ve asked many people about this over the years and have heard these four reasons that keep people from moving forward.

1. Lack of vision

How do you plan to get there, if you don’t know where “there” is? The most difficult undertaking in the world is to sit quietly with a blank sheet of paper and chart out your life. I know, I have many blank sheets of paper to prove it. However, I also found out that it only takes one sheet, with a few well-crafted lines of thought to give you the direction you need. But you need to start!

2. Lack of goals

So, you know where you want to go, you just don’t know how to get there. The second hardest thing in the world is to have a sheet of paper with your ultimate destination on top, and the rest blank as you ask yourself, now what or how do I get to my vision? The process of functional decomposition means breaking down the larger process into steps that are both actionable and motivational. In other words, the steps are small enough to do and you remain motivated because they are so small.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” – Jim Rohn

3. You don’t believe you can get there

You want to, but there is a script running through your head telling you to go home, make some chicken soup and don’t leave the house until these foolish notions of greatness are gone. Think about it, your parents never did what you are trying to do, no one in your family has ever done it, you are far too old (or too young) to do that, you don’t have the right education…your rationalizing can go on for a lifetime! Here is my suggestion when it comes to running those self-deprecating scripts: STOP IT!

4. You are lazy

You won’t admit this to yourself, but perhaps you are just plain lazy. I’ve seen it so many times; individuals majoring in minors. Performing high fun, low payoff activities instead of the low fun, high payoff activities. (And, by the way, who ever said that a high payoff activity can’t be fun? There’s that darn script again.) As a species we are inclined to take the path of least resistance, but that path may not lead us to our vision, but you must admit, we are having a great time NOT moving toward our vision! Laziness is not “doing nothing.” It’s doing the wrong thing because that’s what you want to do, and, very often, we know it’s the wrong thing to do!

There you have the four possible things that might be holding you back from the realization of your vision. Are any of them hitting home? Answer this question before you move on:

What is standing between my current reality and my ultimate vision of success?

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