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The 7 Biggest Web Design Errors And How You Can Avoid Them

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A web presence is a must-have for any 21st century business, but newcomers to the field can often be led astray by trying to do too much with their site.

In this guide, we’ll help you sidestep some of the common pitfalls that plague those making their first forays into website design.

 

 

 

7 Common Web Design Errors

 

1 – Busy pages make bad pages

Trying to cram too much on to a single page is a sure fire way of putting visitors off. Not only is this practice generally a bad idea, but it can actively impede users logging on via a mobile device (of which there are ever-growing numbers).

White space is a good thing and gives users valuable breathing space to digest content. Make sure you’re spacing out columns, graphics, text and especially links. Above all, don’t try and do too much on one page.

 

2 – Hiding your links away

Links are arguably the most important feature of your website, so don’t hide them away or obscure them. First and foremost, you want to be consistent with how you highlight links, then apply this format across your entire site.

The opposite also applies, so don’t make un-linked text look like linked text. Some easy ways to distinguish links from regular text are with colour, underlining or bolding.

 

3 – Needless navigation is a no-no

It’s hard to overstate the importance of navigation on web design. This element will impact how easy and ergonomic your site is to get around, so spend some serious time putting yourself in the shoes of a new visitor.

While arty navigation (e.g. turning the page on a virtual book) is both pretty and tempting – and was fashionable for a period – it’s remarkably unintuitive to use. When setting out navigation for your site, bear in mind the key tenet of content being easy to find with the least amount of effort.

You should apply this doctrine to every aspect of your site, from drop-down links to images and beyond.

 

4 – Where’s your call to action?

Having a brilliantly designed and easy-to-navigate site is all well and good, but if it doesn’t prompt visitors to do the thing you want (i.e. click on something, share something, sign up to something), then it’s of no use at all.

You need to make sure that you include a clear call to action in a relevant place. However, this should by no means be intrusive, nor should it annoyingly interfere with navigation.

 

5 – Search and ye shall find

If you’re running a website (and particularly an e-commerce site) there is no excuse not to include a search function. Whether you have the resources to create this yourself or outsource it to a specialist, this is a necessity in the 21st century.

Not only will this improve the functionality of your page, but it will also help to keep visitors who couldn’t immediately find what they were looking for on-site. One easy solution for newcomers to site design is Google’s Custom Search. By simply copying over the appropriate HTML code, you can incorporate a custom Google-powered search box for your users.

 

6 – Testing

Like GLaDOS from Portal, this should be your watchword. People will visit your site via a growing variety of means and it’s more important than ever to ensure an ergonomic experience for all.

Some common issues to look out for include being able to view the site in different environments, browsers and with different settings (e.g. having JavaScript disabled). There’s a vast variety of tools for such tasks available for free or at a marginal price, so there’s nothing holding you back from getting stuck in and keeping your website functioning at its peak.

 

7 – Keep your content coming and current

If you do opt to include a news, blog section or social media feed on your site – make sure to keep it up to date. If you fail to keep content relevant, it can make it appear like you’re out of businesses or are vastly behind the times.

Even if you have nothing to say yourself, it’s always possible to curate content you – and ideally your target audience – will find interesting and relevant.

 

Conclusion

Successful web design is more of an art than a science, but what doesn’t mean you can’t be empirical about the process. Look at your competitors’ sites and see what they do well – and badly – and then co-opt or discard these elements as needed.

Test the functionality of the site on those who’ve never used it and above all, have empathy. When viewing your work, try and put yourself in the shoes of a first-time visitor and alter elements accordingly.

 

This article was brought to you by Gerald Heneghan on behalf of Custard, a bespoke online PR agency, which provides a comprehensive range of tailored services.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers

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Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

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Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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