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The 7 Biggest Web Design Errors And How You Can Avoid Them

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A web presence is a must-have for any 21st century business, but newcomers to the field can often be led astray by trying to do too much with their site.

In this guide, we’ll help you sidestep some of the common pitfalls that plague those making their first forays into website design.

 

 

 

7 Common Web Design Errors

 

1 – Busy pages make bad pages

Trying to cram too much on to a single page is a sure fire way of putting visitors off. Not only is this practice generally a bad idea, but it can actively impede users logging on via a mobile device (of which there are ever-growing numbers).

White space is a good thing and gives users valuable breathing space to digest content. Make sure you’re spacing out columns, graphics, text and especially links. Above all, don’t try and do too much on one page.

 

2 – Hiding your links away

Links are arguably the most important feature of your website, so don’t hide them away or obscure them. First and foremost, you want to be consistent with how you highlight links, then apply this format across your entire site.

The opposite also applies, so don’t make un-linked text look like linked text. Some easy ways to distinguish links from regular text are with colour, underlining or bolding.

 

3 – Needless navigation is a no-no

It’s hard to overstate the importance of navigation on web design. This element will impact how easy and ergonomic your site is to get around, so spend some serious time putting yourself in the shoes of a new visitor.

While arty navigation (e.g. turning the page on a virtual book) is both pretty and tempting – and was fashionable for a period – it’s remarkably unintuitive to use. When setting out navigation for your site, bear in mind the key tenet of content being easy to find with the least amount of effort.

You should apply this doctrine to every aspect of your site, from drop-down links to images and beyond.

 

4 – Where’s your call to action?

Having a brilliantly designed and easy-to-navigate site is all well and good, but if it doesn’t prompt visitors to do the thing you want (i.e. click on something, share something, sign up to something), then it’s of no use at all.

You need to make sure that you include a clear call to action in a relevant place. However, this should by no means be intrusive, nor should it annoyingly interfere with navigation.

 

5 – Search and ye shall find

If you’re running a website (and particularly an e-commerce site) there is no excuse not to include a search function. Whether you have the resources to create this yourself or outsource it to a specialist, this is a necessity in the 21st century.

Not only will this improve the functionality of your page, but it will also help to keep visitors who couldn’t immediately find what they were looking for on-site. One easy solution for newcomers to site design is Google’s Custom Search. By simply copying over the appropriate HTML code, you can incorporate a custom Google-powered search box for your users.

 

6 – Testing

Like GLaDOS from Portal, this should be your watchword. People will visit your site via a growing variety of means and it’s more important than ever to ensure an ergonomic experience for all.

Some common issues to look out for include being able to view the site in different environments, browsers and with different settings (e.g. having JavaScript disabled). There’s a vast variety of tools for such tasks available for free or at a marginal price, so there’s nothing holding you back from getting stuck in and keeping your website functioning at its peak.

 

7 – Keep your content coming and current

If you do opt to include a news, blog section or social media feed on your site – make sure to keep it up to date. If you fail to keep content relevant, it can make it appear like you’re out of businesses or are vastly behind the times.

Even if you have nothing to say yourself, it’s always possible to curate content you – and ideally your target audience – will find interesting and relevant.

 

Conclusion

Successful web design is more of an art than a science, but what doesn’t mean you can’t be empirical about the process. Look at your competitors’ sites and see what they do well – and badly – and then co-opt or discard these elements as needed.

Test the functionality of the site on those who’ve never used it and above all, have empathy. When viewing your work, try and put yourself in the shoes of a first-time visitor and alter elements accordingly.

 

This article was brought to you by Gerald Heneghan on behalf of Custard, a bespoke online PR agency, which provides a comprehensive range of tailored services.

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 200 million lives in the last 10 years.

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20 Ways You Can Become a Powerful Communicator

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Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.
 

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.

 

2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.

 

3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.

 

4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.

 

5. Show empathy: Show that you understand and care about the other person’s feelings.

 

6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.

 

7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.

 

8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.

 

9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.

 

10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.

 

11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.

 

12. Cut the fluff: Avoid being long-winded and get straight to the point.

 

13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.

 

14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.

 

15. Take responsibility: Take responsibility for your own actions and feelings.

 

16. Ask questions: Ask questions to clarify any confusion or misunderstandings.

 

17. Avoid interrupting: Allow the other person to finish speaking without interruption.

 

18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.

 

19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.

 

20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.

 

By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at AweBliss.com so you can master your life with more success.

 
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