Success Advice

Starting A Business On Instagram? Here Are 7 Things You Need to Do

Published

8 years ago

Oct 21, 2017

Kaley Hart

Instagram is one of the hottest social media platforms today with over 700 million monthly active users, a more engaged audience, and less competition than any other social networking giants such as Twitter or Facebook. This presents a golden opportunity for businesses to market their products to a more interested and targeted audience without spending a ton of money on paid advertising.

Whether your business strategy needs an update or you are a social media novice, the following 7 tips to start an Instagram business will be extremely helpful:

1. Beta Testing (And Involve the Community)

When you are launching a new business, it is critical to get feedback on your new concepts, ideas, and product in the early stages. But in order to make your business successful on Instagram, you will want to include Instagram members in your testing for useful feedback.

Beta testing is a type of testing where a sampling of the intended audience tries out the product before it is launched on wide scale. The goal of beta testing is to place your application in the hands of actual users outside of your business development team for the purpose of discovering any flaws or problems in your final version.

2. Make Instagram the Hub of Your Social Media Marketing

If you are planning to launch your business on Instagram, it is important to make your Instagram the one spot to visit with relevant information regarding the product offerings, launch date and anything else you will want to talk about. By diverting all traffic to your Instagram account from emails, blog posts, and your website, you will have a head start on establishing your Instagram community.

Keep in mind that this strategy may not be the best for all businesses – some businesses might want to divert all of their traffic to newsletter sign up page, for instance – however, if your aim is to make a stir on Instagram, your best plan of action is to push everyone to your Instagram profile before you launch your product or service.

“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper

3. Create a Buzz Before You Launch

Keeping your customers interested in your product or service is a key part of any effective marketing strategy. Reward your loyal followers with exclusive content, and let them be the first ones to know about your new products, events or services. Create a range of fun and interesting teaser photos or trailers that will arouse anticipation or satisfy curiosity for your new stores, office openings or releases. This type of screening makes your Instagram followers feel curious and special, and likely to keep coming back for more insider information.

4. Create an Eye-catching Preview of Your Instagram Feed

Before you start attracting new followers through various methods (e.g. relying on Instagram followers app) to your Instagram account, make sure it is in the best condition possible. You shouldn’t have an empty profile when you send your followers, family, and friends to your Instagram channel because it gives off a bad impression. You should have already uploaded 4 to 5 posts to give them an idea of what to expect from you, along with captivating visual content communicating what your brand business is all about. Once that’s done, you can start attracting new followers. Make sure to track your Instagram followers count history over time to evaluate the progress. An easy way is to buy Instagram followers UK from a reliable source and get a targeted audience for your business.

Make a habit of updating your bio section every now and then, and think of creative ways to use that opportunity for your own good. Think, app downloads, purchases or event registrations. Instagram has also introduced an option of adding phone numbers in bios, especially for businesses through Instagram Business profiles.

5. Choose the Right Name

Another important thing that acts a make or break factor for many potential customers is your Instagram name. Besides wanting an Instagram username that is already available, you will also want to think about the hashtags.

Since creative hashtag schemes are rapidly popularizing, having a dynamic branded hashtag that your followers and customers really want to use is the key to success when it comes to establishing an Instagram business. If you are initiating a new business, you need a brand name which doubles as an aspiring hashtag as this could be the pot of gold at the end of your Instagram glory.

6. Offer Instagram-Specific Rewards

Once you have built your Instagram fan base and have a killer Instagram feed, you will want to retain your followers and community, and this can only be done by keeping them engaged and curious about your brand. An easy way to do it is by offering Instagram-specific rewards, incentives discount, or perks. Whether it is a reward that your followers can only find on Instagram, or an Instagram giveaway, giving a little can guarantee a lot.

Another good idea is to host an Instagram contest, as it will help you build a fan base, increase awareness, increase engagement and boost sales. There are various ways to host a contest, and the best one will depend on your audience.

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

7. Don’t Forget Hashtags

Expanding an Instagram business takes determination, patience, and proper planning. Scheduling your Instagram posts beforehand is a good way to keep your business organized and ahead of the competition. Once you have launched your business, you will want to invest in connecting with other Instagrammers with the help of hashtags. To do this, you will first need to find hashtags that your audience is scrolling through. Next, you will need to start using those hashtags in your posts so people can find you.

Hashtagging is a great way to deliver a strong call to action. When you post content for your Instagram account, make sure all posts include a strong call to action in the form of a relevant hashtag. Some of the popular forms of call to action on Instagram that you can ask your followers to incorporate include “double tap”, “tag a friend in the post”, and “sign up today for free” to receive newsletters/emails. Instagram allows a minimum of 30 hashtags per post, but many users fail to make the most out of this ability.

Do you use instagram for social purposes or have you tried to build it into a business? Let us know your thoughts below!

Image courtesy of Twenty20.com

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Kaley Hart

Kaley Hart is a San Diego based digital strategist and writes for Jumper Media social media marketing column. She loves working with small businesses, and telling their stories through social media. Kaley is very talented, but her most impressive quality is the ability to identify any dog breed recognized by the American Kennel Club. Go Bruins! You can connect with her on Twitter @kaleyhearts

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9 Harsh Truths Every Young Man Must Face to Succeed in the Modern World

Before chasing success, every young man needs to face these 9 brutal realities shaping masculinity in the modern world.

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3 weeks ago

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Many young men today quietly battle depression, loneliness, and a sense of confusion about who they’re meant to be.

Some blame the lack of deep friendships or romantic relationships. Others feel lost in a digital world that often labels traditional masculinity as “toxic.”

But the truth is this: becoming a man in the modern age takes more than just surviving. It takes resilience, direction, and a willingness to grow even when no one’s watching.

Success doesn’t arrive by accident or luck. It’s built on discipline, sacrifice, and consistency.

Here are 9 harsh truths every young man should know if he wants to thrive, not just survive, in the digital age.

1. Never Use Your Illness as an Excuse

As Dr. Jordan B. Peterson often says, successful people don’t complain; they act.

Your illness, hardship, or struggle shouldn’t define your limits; it should define your motivation. Rest when you must, but always get back up and keep building your dreams. Motivation doesn’t appear magically. It comes after you take action.

Here are five key lessons I’ve learned from Dr. Peterson:

Learn to write clearly; clarity of thought makes you dangerous.
Read quality literature in your free time.
Nurture a strong relationship with your family.
Share your ideas publicly; your voice matters.
Become a “monster”, powerful, but disciplined enough to control it.

The best leaders and thinkers are grounded. They welcome criticism, adapt quickly, and keep moving forward no matter what.

2. You Can’t Please Everyone And That’s Okay

You don’t need a crowd of people to feel fulfilled. You need a few friends who genuinely accept you for who you are.

If your circle doesn’t bring out your best, it’s okay to walk away. Solitude can be a powerful teacher. It gives you space to understand what you truly want from life. Remember, successful men aren’t people-pleasers; they’re purpose-driven.

3. You Can Control the Process, Not the Outcome

Especially in creative work, writing, business, or content creation, you control effort, not results.

You might publish two articles a day, but you can’t dictate which one will go viral. Focus on mastery, not metrics. Many great writers toiled for years in obscurity before anyone noticed them. Rejection, criticism, and indifference are all part of the path.

The best creators focus on storytelling, not applause.

4. Rejection Is Never Personal

Rejection doesn’t mean you’re unworthy. It simply means your offer, idea, or timing didn’t align.

Every successful person has faced rejection repeatedly. What separates them is persistence and perspective. They see rejection as feedback, not failure. The faster you learn that truth, the faster you’ll grow.

5. Women Value Comfort and Security

Understanding women requires maturity and empathy.

Through books, lectures, and personal growth, I’ve learned that most women desire a man who is grounded, intelligent, confident, emotionally stable, and consistent. Some want humor, others intellect, but nearly all want to feel safe and supported.

Instead of chasing attention, work on self-improvement. Build competence and confidence, and the rest will follow naturally.

6. There’s No Such Thing as Failure, Only Lessons

A powerful lesson from Neuro-Linguistic Programming: failure only exists when you stop trying.

Every mistake brings data. Every setback builds wisdom. The most successful men aren’t fearless. They’ve simply learned to act despite fear.

Be proud of your scars. They’re proof you were brave enough to try.

7. Public Speaking Is an Art Form

Public speaking is one of the most valuable and underrated skills a man can master.

It’s not about perfection; it’s about connection. The best speakers tell stories, inspire confidence, and make people feel seen. They research deeply, speak honestly, and practice relentlessly.

If you can speak well, you can lead, sell, teach, and inspire. Start small, practice at work, in class, or even in front of a mirror, and watch your confidence skyrocket.

8. Teaching Is Leadership in Disguise

Great teachers are not just knowledgeable. They’re brave, compassionate, and disciplined.

Teaching forces you to articulate what you know, and in doing so, you master it at a deeper level. Whether you’re mentoring a peer, leading a team, or sharing insights online, teaching refines your purpose.

Lifelong learners become lifelong leaders.

9. Study Human Nature to Achieve Your Dreams

One of the toughest lessons to accept: most people are self-interested.

That’s not cynicism, it’s human nature. Understanding this helps you navigate relationships, business, and communication more effectively.

Everyone has a darker side, but successful people learn to channel theirs productively into discipline, creativity, and drive.

Psychology isn’t just theory; it’s a toolkit. Learn how people think, act, and decide, and you’ll know how to lead them, influence them, and even understand yourself better.