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Success Advice

7 Steps to Building Real Relationships With Influencers



building relationships with influencers

They say your net worth is equivalent to the five closest people in your network. This is also true for your level of influence, where your “net influence” is equivalent to the five closest people in your network. So how do you build a network of influential people and start becoming an influencer yourself?

Here are seven steps you need to follow to create real lasting relationships with influential people who will help you increase your net-influence:

Step 1: Know Yourself

Before you can build a relationship, you need to know who you are and the message you want to put out in the world. The worst thing you can do is to start trying to building relationships without any understanding of how that relationship is in line with your interests, goals and objectives.

Step 2: Know them

In order to connect and build a relationship with anyone, you need to understand who they are. This means going beyond the most common information people know about them and digging deeper into their posts, their conversations, their interviews and identifying what they’re really about.

What are some of their un-commonly known interests? What are some topics they consistently talk about that are important to them? What are some of the challenges they’re facing? The more you know about them, the better you can connect and add value to their lives.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Step 3: Show Up

Influencers are often omni-present, meaning that they’re seen and heard on several different channels and venues at the same time. So the more you can show up and add value, the more likely you are to be on their radar. Do some research on the type of content their posting on different social networks, find out which conferences they’re speaking at, listen to interviews and podcasts where they’re being featured on and just show up to support them in whatever they’re doing. Don’t worry, you won’t be considered a stalker if you do this. You’ll be seen as an advocate for their brand and message.

Step 4: Add “Remarkable” Value

Something you hear when discussing building relationships with influencers is the need to “add value”. But an important point that is often missed is that the value you put needs to be “remarkable”. Sometimes it can be as simple as posting engaging comments or questions on one of their social media posts, or as intricate as sending them a care package with something you heard they needed. If you’ve done your homework from Step 2 and know who they are and what makes them tick, then adding value shouldn’t be too difficult.

Step 5: Be human

There is something to be said about people who can act “human” on social media. It’s as if people lose their humanity and become these self-serving, egotistical, monsters who are “too cool for school” putting up a façade of the image they want to give instead of who they actually are. Real relationships come from being authentic, bringing your guard down, letting people in and showing both strengths and weaknesses.

“Relationships are leverage. If you give value to someone else first, you have leverage.” – Gary Vaynerchuk

Step 6: Be consistent

Building real relationships takes time. That’s why it’s important not to get discouraged and to remember that influencers have many people asking for their attention. So if building a relationship with them is important to you then you will need to be consistent and put in the time.

Step 7: Find opportunities to collaborate

Once you’ve had a few meaningful interactions with the influencer you’re trying to build a relationship with, now is the time to reach out with a collaboration offer. Remember this is not about you, it’s about them. So you need to focus your offer on helping them. This is your opportunity to take Step 4 to the next level and become someone remarkable in their lives.  

Follow these steps and you’ll start building real relationships with people who will help you increase your “net influence”.

Which step do you think is the most important? Let us know in the comments.

I’m Sina Fak. I believe the greatest businesses in the world are creating something more than just a product or service. My mission is to understand the motivations behind human decision and work with people and organizations who are out to make the world a better place.  You can learn more about me on my website and connect with me on LinkedIn.

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Success Advice

How to Choose the Best Affiliate Programs for Your Blog

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers



how to choose the best affiliate programs for your blog

Picking the right affiliate programs for your blog is really important. It can make a big difference in how much money you can make and how much your readers get out of your blog. With so many choices out there, deciding which ones to go with can be tricky. 

This guide is here to make it easier for you. It will give you clear steps and helpful tips to choose affiliate programs that fit well with what your blog is about, what your readers like, and what you stand for. 

For more articles on this theme, please head over to this blog

Understanding Affiliate Marketing

Before you start picking affiliate programs, it’s important to really understand what affiliate marketing is and how it works. 

Basically, affiliate marketing is when you promote a product or service on your blog, and then you get paid a little bit every time someone buys something or does something because you recommended it. 

It’s great for both the person selling the product and the blogger, because the seller gets more sales with low risk, and the blogger can make money from their blog.

How to Choose the Right Affiliate Programs for Your Blog

1. Assess Your Niche and Audience

The key to doing well in affiliate marketing starts with really knowing what your blog is about and who reads it. Consider the following:

  • Your blog’s content: What topics do you cover? Ensure the products or services you promote are relevant.
  • Your audience’s interests and needs: What solutions are they seeking? Choose affiliate programs that offer products or services that solve their problems or enhance their lives.

2. Research Potential Affiliate Programs

Once you know what your blog is about and what your readers want, start looking for affiliate programs. Choose ones that are well-known for good products, great customer service, and helpful support for affiliates. Resources to find these programs include:

  • Affiliate networks like ShareASale, Commission Junction, and ClickBank.
  • Direct searches for “[Your Niche] affiliate programs” in search engines.
  • Recommendations from other bloggers in your niche.

3. Evaluate the Commission Structure

The commission structure is a critical factor to consider. Look for programs that offer competitive rates that make your efforts worthwhile. Consider:

  • The percentage of commission per sale.
  • Whether the program offers a flat rate per action (e.g., per sign-up).
  • The cookie duration, which affects how long after a click you can earn commissions on sales.

4. Consider the Program’s Reputation and Sureness

Join affiliate programs with a solid reputation for quality and sureness. This not only ensures that you’re promoting good products but also that you’ll be paid on time. You can:

  • Read reviews from other affiliates.
  • Check the program’s history and background.
  • Look for any complaints or issues reported online.

5. Analyze the Support and Resources Offered

A good affiliate program gives you things like ads to use, training on their products, and helpful managers. Having access to these resources can really help you do a better job at promoting their products.

6. Understand the Terms and Conditions

Before signing up, thoroughly review the program’s terms and conditions. Pay close attention to:

  • Payment thresholds and methods.
  • Any restrictions on how you can promote their products.
  • The program’s policy on affiliate marketing on social media platforms.

7. Test the Product or Service

If possible, test the product or service before promoting it. This firsthand experience allows you to offer genuine charge and build trust with your audience.

8. Look for Recurring Commission Opportunities

Some affiliate programs pay you again and again for subscriptions or services that charge fees regularly. These can provide a more stable income compared to one-time sales commissions.

Implementing Your Choice

After choosing the best affiliate programs, the next step is to smoothly include your affiliate marketing in your content plan. This includes:

  • Creating valuable content that naturally incorporates affiliate links.
  • Disclosing your affiliate affairs transparently to maintain trust with your audience.
  • Tracking your results to understand what works best for your audience and adjusting your strategy accordingly.

Picking the best affiliate programs for your blog involves careful planning, research, and making sure they match what your audience likes and needs. 

If you follow these steps, you can create an affiliate marketing plan that makes money, fits well with your content, and connects with your readers. 

The real key to doing well with affiliate marketing isn’t just about the products you talk about, but also how much your audience trusts and values your advice. 

With enough time, patience, and hard work, your blog can grow into a successful space that earns a good amount of affiliate money and helps your readers choose the right products.

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Crafting a landing page that converts is both an art and a science



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A complete process of creative problem-solving encompasses finding problems, developing creative solutions, and implementing your solutions



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