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7 Powerful Ways Successful People Persuade Their Way to the Top

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Have you ever wondered how successful people always have their way? When they speak, everyone listens. If they have a request, they meet ZERO resistance. Whatever they do, there’s always a crowd to cheer them on.

You can’t attribute it to good looks; not every entrepreneur out there looks like Bradley Cooper or Brad Pitt. You also can’t blame wealth. Some of the most successful people came from poverty. They built their business through sheer effort and work ethic.

So how? In my investigation, I found one common thread: they know how to persuade. They know what “hot buttons” to press to make people act. This is a highly complex skill they mastered to win businesses, create a tribe of fans, and live the 1% life. If you want to be successful, you need to learn how to persuade…because in this world, you’re either the persuader or the persuaded.

The 6 Principles of Persuasion by Dr. Cialdini

Dr. Robert Cialdini’s best-selling book, Influence, became the “go-to” book for influence and persuasion. In his book, he explains the 6 principles of persuasion:

  • Reciprocity
  • Commitment and consistency
  • Social proof
  • Authority
  • Liking
  • Scarcity

Below you’ll see how successful people put these principles into action:

1. They shift your paradigms

A paradigm is how you look at the world. It’s what you perceive as normal or standard. You don’t expect it to change, you believe “this is how things should be.” Now, here comes a person who shifts your paradigm and opens you to a new world where everything is bright, easy, and fun. You’re instantly hooked! And then he constantly supplies you with “aha” moments and epiphanies.

Once your paradigm shifts to theirs, this person becomes your thought-leader, your head-honcho, and the big guy. And we all know we’d do anything for a person we follow, admire, and respect. Hot button pressed: Authority

2. They side with you to fight your enemies

Nothing bonds more than having a common enemy. If a person helps you defeat an enemy, not only will you thank them, but you’ll be grateful for their existence. The enemy doesn’t even have to be a person, it can be a struggle, a challenge, an event, a pain or frustration. Hot button pressed: Liking

3. They confirm your suspicions

We want confirmation about what we want to believe, not just want we currently believe. I know it’s kind of sad, but this is how most of us think. That’s why when an expert finally confirms our suspicions, we latch on to them in a heartbeat. We don’t even think about it. Why? Because we love telling people “I told you so!” We feel superior. The thoughts and opinions we secretly held are now validated and just like #1, the person who confirms our suspicions becomes our thought-leader. Hot button pressed: Commitment

4. They encourage your dreams

The world is full of naysayers. Most of them are losers who haven’t done zilch in their life. They just throw rocks at people who are attempting to transcend mediocrity. Successful people are encouragers, they’re teachers and they want other people to succeed. They don’t bash other businesses or call people names, they elevate all the people around them. That’s why people love to be around them. They have a proven track record of success and are willing to share it to anyone who listens. Hot Button: Consistency

“Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.” – Robert Cialdini

5. They justify your failures

“Every mistake, failure, accident, and misfortune that came your way is not your fault.” You know that’s not true, yet, you want it to be true. You want to shift all the blame to someone or something else.

This is the mentality of 99.9% of the population. If you want to succeed, eliminate this attitude NOW. If you don’t, you’ll always have the *victim mentality* preventing you from succeeding. Once you erase it from your system, tap into this fact to persuade people around you. Successful people always found creative ways to justify a person’s failures without lying or being unethical. Hot button: Reciprocity

6. They want you to belong

Ever since we were born, we wanted to belong. We want to be accepted, to feel safe, and be cared for by a community. Each of us longs for this either consciously or subconsciously.

This need goes back to our ancestors. Back then, if you were kicked out of a tribe you were good as dead. No one is going to protect you against the tigers and have your back while you rested. That’s why we desperately want to belong.

Successful people know this all too well. That’s why they give this as a reward for buying their product, promoting their cause, or anything they want you to do. You’ll finally belong if you do anything he/she says. Hot button: Social Proof

“We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or life-style.” – Robert Cialdini

7. They’re protective of their time

The more limited edition a product is, the more value it has. For example: rare baseball cards, luxury cars, 5-star hotels, 5-star restaurants…the list goes on and on. The same goes with successful people, you can’t get ahold of them quickly, you have to go through hoops, talk to “their people” before you can even request a meeting.

Yet you still do this and desire to grab their attention because you know it’s valuable. Some of them are actually doing this to protect their time. Some are doing this to position themselves as scarce, because the less you have of them, the more you want them. Once they decide to give you their attention, you’re all eyes and ears. Hot button: Scarcity

By doing these 7 things, you’re triggering the 6 principles of persuasion. As you can see, it’s not that hard to do. With a little bit of research and focus, you can persuade ANYONE on the planet. You don’t even have to do all 7, pick one and use it over and over again. You’ll be surprised how effective these methods will be.

Out of the 7, which do you want to apply today? Comment below!

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How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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