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Success Advice

7 Powerful Ways Successful People Persuade Their Way to the Top



successful people

Have you ever wondered how successful people always have their way? When they speak, everyone listens. If they have a request, they meet ZERO resistance. Whatever they do, there’s always a crowd to cheer them on.

You can’t attribute it to good looks; not every entrepreneur out there looks like Bradley Cooper or Brad Pitt. You also can’t blame wealth. Some of the most successful people came from poverty. They built their business through sheer effort and work ethic.

So how? In my investigation, I found one common thread: they know how to persuade. They know what “hot buttons” to press to make people act. This is a highly complex skill they mastered to win businesses, create a tribe of fans, and live the 1% life. If you want to be successful, you need to learn how to persuade…because in this world, you’re either the persuader or the persuaded.

The 6 Principles of Persuasion by Dr. Cialdini

Dr. Robert Cialdini’s best-selling book, Influence, became the “go-to” book for influence and persuasion. In his book, he explains the 6 principles of persuasion:

  • Reciprocity
  • Commitment and consistency
  • Social proof
  • Authority
  • Liking
  • Scarcity

Below you’ll see how successful people put these principles into action:

1. They shift your paradigms

A paradigm is how you look at the world. It’s what you perceive as normal or standard. You don’t expect it to change, you believe “this is how things should be.” Now, here comes a person who shifts your paradigm and opens you to a new world where everything is bright, easy, and fun. You’re instantly hooked! And then he constantly supplies you with “aha” moments and epiphanies.

Once your paradigm shifts to theirs, this person becomes your thought-leader, your head-honcho, and the big guy. And we all know we’d do anything for a person we follow, admire, and respect. Hot button pressed: Authority

2. They side with you to fight your enemies

Nothing bonds more than having a common enemy. If a person helps you defeat an enemy, not only will you thank them, but you’ll be grateful for their existence. The enemy doesn’t even have to be a person, it can be a struggle, a challenge, an event, a pain or frustration. Hot button pressed: Liking

3. They confirm your suspicions

We want confirmation about what we want to believe, not just want we currently believe. I know it’s kind of sad, but this is how most of us think. That’s why when an expert finally confirms our suspicions, we latch on to them in a heartbeat. We don’t even think about it. Why? Because we love telling people “I told you so!” We feel superior. The thoughts and opinions we secretly held are now validated and just like #1, the person who confirms our suspicions becomes our thought-leader. Hot button pressed: Commitment

4. They encourage your dreams

The world is full of naysayers. Most of them are losers who haven’t done zilch in their life. They just throw rocks at people who are attempting to transcend mediocrity. Successful people are encouragers, they’re teachers and they want other people to succeed. They don’t bash other businesses or call people names, they elevate all the people around them. That’s why people love to be around them. They have a proven track record of success and are willing to share it to anyone who listens. Hot Button: Consistency

“Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.” – Robert Cialdini

5. They justify your failures

“Every mistake, failure, accident, and misfortune that came your way is not your fault.” You know that’s not true, yet, you want it to be true. You want to shift all the blame to someone or something else.

This is the mentality of 99.9% of the population. If you want to succeed, eliminate this attitude NOW. If you don’t, you’ll always have the *victim mentality* preventing you from succeeding. Once you erase it from your system, tap into this fact to persuade people around you. Successful people always found creative ways to justify a person’s failures without lying or being unethical. Hot button: Reciprocity

6. They want you to belong

Ever since we were born, we wanted to belong. We want to be accepted, to feel safe, and be cared for by a community. Each of us longs for this either consciously or subconsciously.

This need goes back to our ancestors. Back then, if you were kicked out of a tribe you were good as dead. No one is going to protect you against the tigers and have your back while you rested. That’s why we desperately want to belong.

Successful people know this all too well. That’s why they give this as a reward for buying their product, promoting their cause, or anything they want you to do. You’ll finally belong if you do anything he/she says. Hot button: Social Proof

“We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or life-style.” – Robert Cialdini

7. They’re protective of their time

The more limited edition a product is, the more value it has. For example: rare baseball cards, luxury cars, 5-star hotels, 5-star restaurants…the list goes on and on. The same goes with successful people, you can’t get ahold of them quickly, you have to go through hoops, talk to “their people” before you can even request a meeting.

Yet you still do this and desire to grab their attention because you know it’s valuable. Some of them are actually doing this to protect their time. Some are doing this to position themselves as scarce, because the less you have of them, the more you want them. Once they decide to give you their attention, you’re all eyes and ears. Hot button: Scarcity

By doing these 7 things, you’re triggering the 6 principles of persuasion. As you can see, it’s not that hard to do. With a little bit of research and focus, you can persuade ANYONE on the planet. You don’t even have to do all 7, pick one and use it over and over again. You’ll be surprised how effective these methods will be.

Out of the 7, which do you want to apply today? Comment below!

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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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