Connect with us

Success Advice

7 Common Mistakes That Billionaires Make

Published

on

Billionaire Money

If you are currently working your way to be successful in your own line of business or in your field of profession, one of the most important things you ought to have is a good mentor. Naturally, small and starting entrepreneurs and professionals as well as aspiring millionaires and billionaires all look up to the existing top-grossers in the world today and try to follow their examples. What many fail to realize is that these amazing billionaires at present have also had their share of mistakes in the past that have helped them become what they are today.

What are some of the most common mistakes that most billionaires make? These are also the same blunders that have probably caused them setbacks in their careers or businesses and have even caused great failure for some. The only thing that sets them apart from those who have not reached their level of success is that they chose not to give up and to instead use these slipups to help them achieve more.

 

Billionaire Mistakes

 

Mistake #1: Lack of Research

Sometimes when you are suddenly hit with a striking idea that you deem as a stroke of genius, you jump right into it without doing the proper research involved. Naturally, any idea for a product or service can turn into a great business and can also end up in the opposite direction. No matter how excited you may be to get right into something, you need to research all the details involved first, to study your target market, and do a feasibility review. This is especially important when you are planning to shell out a huge amount of money for a business idea that can turn out as a flop.

Henry Ford Color Automotive PictureHenry Ford, for instance, is a well-known billionaire today in the field of automobiles. He has always been recognized as a man of efficiency, being able to make ordinary things extraordinary. However, Henry Ford has also had his share of gaffes.

One very big and expensive mistake Henry committed was to start up a company town called Fordlandia to serve as his own rubber production plant. Because he was not an expert in putting up a town especially in Brazil, he failed. He made the mistake of not doing sufficient research first before indulging in this project. He also did not hire excellent specialists who could have given him the needed advice and guidance for going about this town.

 

Mistake #2: Focusing on the Wrong Opportunities

It is certainly difficult to tell the right opportunities from the wrong ones, especially if you lack experience. Being a risk-taker is an important characteristic in the business world. However, you ought to weight the risks you take. You also need to know when to quit. Always remember that when you focus too much on one or two things that do not seem to be picking up even after you have given so much, you might not realize that you are actually missing out on other better opportunities for you. Thus, you still have to keep your eyes and ears open for other breaks or prospects while you are trying to work out your existing ones.

Warren Buffett BillionaireOne example is the story of Warren Buffett, one of the most popular billionaires of today. Back in the 1960s, he chose to buy a New England textile mill and ran it for twenty years even though it was not improving at all.

Warren Buffett did not immediately see that the textile business then was truly hopeless. Eventually, when Buffett accepted his mistake and decided to move on, he shut down this company and went on to the insurance arena and to other industries that brought him great fortunes.

 

 

Mistake #3: Miscommunication

It is very important to communicate well with the people you work with and those who work under you. Keep in mind that the people who work for you are your greatest assets. You cannot be as successful if you do not have leverage on these individuals. Thus, it is vital to build a good relationship with them.

Steve Jobs Apple BillionaireSteve Jobs, for example, was known to fail in open lines of communication. Because he always assumed that people ought to instantly understand and grasp his ideas and suggestions, he ended up losing highly talented people who could have made work much easier in the future. When you lose people, you will end up spending more from hiring and training efforts.

Even billionaires cannot just buy people’s loyalties and emotions. Relationships are of essence too.

 

Mistake #4: Cost-Cutting

When you really need to cut on your costs to save your business or to make a greater profit, you have to carefully weigh the pros and cons first. You also need to check if the methods you will be utilizing are worthwhile and will not aggravate many. The successful billionaires today have had their share of cost-cutting decisions.

Ralp Lauren SuitIn the case of Ralph Lauren, he made the huge mistake of having Chinese laborers make the 2012 US Olympics team uniforms under his brand name. Since this event is rooted in a nationalistic aspect, it is imperative that the uniforms bear the sign “Made in the USA”. This wrong decision certainly caused a big stir in the nation, which has provoked tons of people to boycott Ralph Lauren.

Indeed it has caused a stain on the name of this famous clothing company.

 

Mistake #5: Missed Chances

When you are engaged in a certain industry, you have to continuously study the market and its needs. Even if your current products and services are doing well, you still have to be on the lookout for related opportunities in this field. What’s more, it is best to keep up-to-date with the latest innovations.

Bill Gates Microsoft BillionaireWho would have thought that Bill Gates, one of the well-known billionaires at present, would make the mistake of overlooking the great potential of the search engine?

When the Internet was just beginning, Microsoft chose to concentrate on developing a browser or navigator instead of coming up with its own search engine. Hence, Google beat Microsoft to this turf, quickly tripling its revenue shortly after it came out.

Bill Gates admitted that it was a lost billion-dollar opportunity.

 

Mistake #6: Failure to Explore Options

When you see an opportunity that you want to grab, it is crucial for you to check out all your options. Along with the proper research, you have to explore the different ways that you can make this opportunity work out for you. If you fail at one, you have to try another one before someone beats you to it. Would-be billionaires should learn how to weigh opportunities.

Larry Page Google BillionaireOne great story in this regard is that of Larry Page of Google. He already had the idea about the amazing promise of social networking especially when Friendster had become popular. When Google offered to buy Friendster in 2003, Larry Page did not act on developing their own.

Before Larry realized it, it was already too late because Facebook had captured the market and no one else stood a chance against this booming social networking site.

 

Mistake #7: Negative Publicity

In every business and in any industry, publicity is very important. Your public image and that of your brands count. Of course you need to carefully build a positive name that will make people feel good all the time instead of reminding them of negative things. This is why PR is a very important aspect in business too and even in a career that exposes you to the public. Hence, you should learn to be more charismatic and to know how to use the media to your advantage.

Mark Zuckerberg Facebook BillionaireSince young billionaire Mark Zuckerberg has always expressed himself without much regard for what others think, he has made a lot of mistakes already with his statements and actions. Mark Zuckerberg’s cocky, arrogant, and blunt personality has been known to give his company ‘Facebook’ a bad image as he is a representative of the website. As a public figure, he is still in the learning process. Not taking crap from people is good in business, but the thin line between cocky and confident should be something you are very clear on when you are constantly in the public eye.

These are the seven common mistakes that a lot of billionaires have made in the past and have learned from. As an aspiring billionaire, you ought to consider these mistakes and do your best to avoid them and to use them for your own good.

 

I am the the Founder of Addicted2Success.com and I am so grateful you're here to be part of this awesome community. I love connecting with people who have a passion for Entrepreneurship, Self Development & Achieving Success. I started this website with the intention of educating and inspiring likeminded people to always strive for success no matter what their circumstances. I'm proud to say through my podcast and through this website we have impacted over 60 million lives in the last 4 and a half years.

Continue Reading
Advertisement
10 Comments

10 Comments

  1. Nirajan

    Jul 26, 2014 at 11:42 pm

    Brilliant article, thanks

  2. Bubba

    Feb 14, 2014 at 10:30 pm

    Of course the title got your attention to read it. The point is that even the most successful business people screw up and learn from their mistakes to the tune of billions.

  3. DT

    Nov 1, 2013 at 11:35 pm

    Yep

  4. John Spence

    Feb 23, 2013 at 3:50 pm

    The article could have been entitled, “Seven mistakes to avoid in business”. It has little to do with any of the billionaires. …and the examples weren’t that good.

  5. Bernard

    Feb 23, 2013 at 3:34 pm

    I love your advises.keep on with the good work

    Bernard

  6. Jesse LaPrade

    Dec 10, 2012 at 2:48 pm

    This is very good advise for all entrepreneurs. Everyone can learn from this great advise.

    Keep on keeping on!

    Jesse

  7. Sarah

    Dec 4, 2012 at 2:16 pm

    Great article: I should be so lucky to have some of these mistakes and still make it as a billionaire!

  8. Deji R Yusuf

    Dec 3, 2012 at 4:54 pm

    Thanks Bro! Love this article and learnt a lot from it!

  9. darlington

    Nov 30, 2012 at 12:18 pm

    Thanks Joel, this was a brilliant article

    • Zaid

      Dec 10, 2012 at 9:10 am

      This is probably the most pretentious, ironically titled article I’ve read this semester…They’re billionaires you ASS! Mentioning an obviously unforeseeable mistake in hind site and pretending it’s a “common practice” that billionaires do…ugh…

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Always Choose Love, Not Fear

Published

on

A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

Continue Reading

Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

Published

on

procrastination

Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
Continue Reading

Success Advice

The Lie That Is My Overnight Success

Published

on

I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

Published

on

Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!
Continue Reading
Advertisement
Write for A2S

Facebook

Advertisement

Trending

Life

I Want To Be Happy – Only With You

Published

on

I only want to be happy with you.

I want you to find love and not be single for the rest of your life because you’ve told me how much you want to settle down and have a family one-day. I know how much you enjoy the company of an intelligent partner who knows how to have a proper conversation. I want to be that partner.

I want you to have time to talk before breakfast and enjoy a healthy meal with me, so you have loads of energy to live your day with passion. I want you to have time to tell me about your workday and what inspired you. I want to hear about how you’ve empowered others to chase their dreams.

I want you to tell me about how you went for drinks after work and had way too many red wines. To tell me the smallest detail about your day knowing that I will still be fascinated because of how much I care about you.

I want to smile when I get a message from you knowing that you inserted the maximum amount of emoji’s and that I will do my best to compete and add in more with my own reply. I’ll try my best to add in even more crazy emoji’s so that you have to think very carefully about what I am trying to say and what each emoji means. Our emoji game can be like a never-ending puzzle that we spend the rest of our lives trying to solve.

I want us to travel all around the world and experience new cultures together. I want us to go to places that scare the hell out of us and defy the ridiculous terrorism warnings that stop people going to beautiful cities like Paris.

“I don’t want us to live in fear; I want us to live with passion”

As part of that travel dream, I want to whisk you away when you least expect it and take you somewhere that will help you remember me forever, even after I’m gone. I want you to have one special place where you can remember me for a single moment and know that I will always be with you. I want that place to make us both smile when we think of it. I want to make these crazy dreams with you.

I want you to feel like you can do whatever you want and there is nothing holding you back. I want you to feel as free as a bird flying over the sea without a care in the world. I want you to know that I will always move obstacles out of your way so you can feel that sense of freedom.

I want to stay home from work when you have the flu and make you yummy soup, even if it means I get sick with you, and we both have to stay home. I want to take you to the doctor’s office when you’re unwell and conquer any medical issue with you. I want us always to believe in hope if the worst happens.

I want to be there for you no matter what.

When our parents are eventually gone one day, I want us both to never forget them. To never forget the dreams they had for our lives and the difference they made. While they may not have got everything always right, they did their best. We’ve both had struggles with a difficult sibling, but that’s not their fault. For their sake, we will do our best to have a relationship with our siblings even if it’s hard. The result of that struggle is the one thing that would make both of our parents proud and we owe them that at the very least.

I may be still single right now, but one day I will find you and we will live happily ever after. That’s a promise to you and to my future self.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

Continue Reading
Advertisement
10 Comments

10 Comments

  1. Nirajan

    Jul 26, 2014 at 11:42 pm

    Brilliant article, thanks

  2. Bubba

    Feb 14, 2014 at 10:30 pm

    Of course the title got your attention to read it. The point is that even the most successful business people screw up and learn from their mistakes to the tune of billions.

  3. DT

    Nov 1, 2013 at 11:35 pm

    Yep

  4. John Spence

    Feb 23, 2013 at 3:50 pm

    The article could have been entitled, “Seven mistakes to avoid in business”. It has little to do with any of the billionaires. …and the examples weren’t that good.

  5. Bernard

    Feb 23, 2013 at 3:34 pm

    I love your advises.keep on with the good work

    Bernard

  6. Jesse LaPrade

    Dec 10, 2012 at 2:48 pm

    This is very good advise for all entrepreneurs. Everyone can learn from this great advise.

    Keep on keeping on!

    Jesse

  7. Sarah

    Dec 4, 2012 at 2:16 pm

    Great article: I should be so lucky to have some of these mistakes and still make it as a billionaire!

  8. Deji R Yusuf

    Dec 3, 2012 at 4:54 pm

    Thanks Bro! Love this article and learnt a lot from it!

  9. darlington

    Nov 30, 2012 at 12:18 pm

    Thanks Joel, this was a brilliant article

    • Zaid

      Dec 10, 2012 at 9:10 am

      This is probably the most pretentious, ironically titled article I’ve read this semester…They’re billionaires you ASS! Mentioning an obviously unforeseeable mistake in hind site and pretending it’s a “common practice” that billionaires do…ugh…

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Always Choose Love, Not Fear

Published

on

A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

Continue Reading

Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

Published

on

procrastination

Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
Continue Reading

Success Advice

The Lie That Is My Overnight Success

Published

on

I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

Continue Reading

Success Advice

6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

Published

on

Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!
Continue Reading

Trending