As a business owner and entrepreneur, you need to be in the loop on new developments in the business world. You should also be looking for ways to improve your business and motivation for the day to day. You can get all of this and more from following key thought leaders on Twitter.  

Here’s a starting point of some business leaders whose perspectives and insights will help you improve your skills and run your business:

1. Shep Hyken

If you are looking to improve your customer service, then you definitely have to follow Shep Hyken. Hyken is an American customer service expert, bestselling author, and an exceptional public speaker. He works with organizations to create amazing customer experiences which will, in turn, ensure customers are loyal to the company.

To Hyken, customer service and customer engagement hugely determine the success or failure of a business. He says “customers no longer compare you to your competitor. They compare you to the best service they ever had… from anyone.” You, therefore, want to follow this guy so that you can get tips to improve your customer experience.

2. Neil Patel

Any online business owner knows that the more traffic your website has, the better chance you have for high sales. Patel has some great insight on how to increase traffic to your site. If you apply his SEO tips, he says you can generate 1,702,148 visitors a month. Who is Neil Patel you might ask?

He is a digital marketing guru and has an amazing site which offers lots of information on how to grow your business online. Patel is a New York Times best-selling author and has been named a top marketer by Forbes. Patel is also a serial entrepreneur, venture capitalist, Forbes, Inc, Entrepreneur, and Huffington Post columnist and a co-founder of CrazyEgg.

“Someday is a dangerous word.” – Neil Patel

3. Vicki Saunders

Saunders is the founder of SheEO, a company that seeks to change the way women businesses are financed, supported and celebrated. As an entrepreneur, Saunders has been at the forefront of mentoring future entrepreneurs and change makers. She believes entrepreneurship should be widely encouraged as it can offer positive transformation in the world.

Vicki has run and co-founded numerous businesses in Europe, Silicon Valley, and Toronto. In 2015 she was named one of the 100 most influential leaders in the world. Due to her efforts to encourage entrepreneurship among the youth and women, she was selected as Global Leader for Tomorrow by the World Economic Forum. Any entrepreneur can learn a thing or two from this amazing woman.

4. Tim Cook

This man took over from the legendary Steve Jobs, and has continued to lead Apple to greater achievements. Through his team and his efforts, Apple recently became the world’s first trillion-dollar public company. That means Apple’s stock market value is more than a third the size of the UK economy and larger than the economies of Turkey and Switzerland.

Want to know how Apple did it? Follow Tim Cook on Twitter. One of the things you will learn when you follow him is the importance of team effort. Cook is always tweeting messages commending his team for work well done.

As a business owner, you need to recognize your team when they do remarkable work, otherwise their motivation will decrease, and you know what that means to your bottom line. You can also learn how to build and sustain a reputable brand from Cook’s Twitter, which has 11 million followers.

5. Elon Musk

Musk has over 20 million followers. There must be a good reason why all these people love his page. You probably know him as the entrepreneur who wants to take man to Mars by 2024 and the CEO of Tesla. Get a front row seat to the action! He’s an entrepreneur, investor, and inventor, and was a co-founder of Paypal.

He has a lot of insights on how you can create a business that can change people’s lives. If you are in the start-up phase of your business, he has great advice on how to scale your business and overcome setbacks. He certainly knows a thing or two about picking yourself up, because he has faced many challenges in his 23-year journey as an entrepreneur.  

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.” – Elon Musk

6. Jeff Bezos

If you are running a small business, it’s going to take a lot of time and effort to transform it into a big corporation. Jeff Bezos, the founder of Amazon, can offer you insights on what you need to do to grow your business to unimaginable heights.

He has grown Amazon from a small start-up to the second trillion-dollar company in the US. If you are looking for motivation when facing challenges in your entrepreneurship journey, Bezos’ quotes can boost your energy and help you carry on.

7. Eve Mayer

Mayer is the owner and CEO of Social Media Delivered, one of the most respected social media companies worldwide. Mayer is also an author and public speaker who was named one of Forbes’ most influential women on social media, ranking fifth. CNN has named her as one of the 8 women who will inspire, inform and amuse you on Twitter.

Eve is known as Linkedin Queen because of her knowledge of leveraging LinkedIn for B2B sales and recruiting. She tweets on different topics from social media tips, marketing, relationship advice and current events. You will learn a lot from her should you follow her.

Move Forward With A Strong Twitter Feed

Whether you want to learn the ropes on how to run a business well, investment tips, social media, the business leaders on this list will guide you well.

When you follow these individuals, don’t just read their tweets. Try and connect with them by asking them questions directly. They might be too busy, but there’s a chance they’ll see you and respond! If not, you’ll still get connected to an online community that will help you grow your brand. Use these thought leaders to help you achieve your goals.

Which one of these business leaders do you follow and why? Let us know below!

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