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6 Steps To Publishing And Marketing Your Own Book

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6 Steps To Publishing And Marketing Your Own Book

I kept the documentation that identified me as a Special Education Reading and Writing Student. I stopped going to special education between my junior and senior years of high school. After high school I graduated from my dream college (Penn State), and three months later I wrote a book.

My book, How to Find Your Passion, was downloaded on Amazon more than 3,000 times in the first couple months. This is how I became a #1 bestselling author by the age of 22.

Only a small part of this success was due to my writing skills. Most of it came from the methods I used focused on the following three areas:

  1. Increasing my productivity and performance during intense work sessions (especially the writing sessions).
  2. Going into my work sessions with a positive mindset.
  3. How to market a book.

I’ve systemized this process, and today I’m going to share the marketing methods with you. My education came from the mentorship I received from top-level executives in corporate America and start-up founders from around the world. I’ll be forever grateful for these teachings.

 

Book Marketing 101

A book is the best way to turn your passion into income. Once you write a book you’ll gain what we call the book echo. In essence it’s the difference between searching for customers and attracting customers. Roger James Hamilton illustrates this wonderfully: “Searching for customer is chasing after butterflies with a net. Attracting customers is building a garden, the butterflies come to you.

The authority position, leadership status, partnership deals, speaking gigs, blogging, and podcast opportunities you’ll receive after writing a book can be overwhelming.

WARNING: I’m not going to write a lot of “fluff” here. And there’s ONE precursor to all of this. It’s all about community. With the support of a community, your book will reach more people than you ever thought possible. After all, if I can go from being a Special Education Reading and Writing student to being a #1 Bestselling Author by age 22 with my books being bought by readers across the global on a daily basis, you can do it too.

Now, let’s imagine you joined my new Self Publishing System and have a book ready for a go-to market strategy. Here’s how you turn your passion into PROFIT. Please note that skipping any of the steps will unnecessarily complicate things, so stick with the plan. What follows, are proven techniques for publishing a bestseller, with all examples coming from the largest bookstore in the world – Amazon.com:

DISCLAIMER: This an only a blueprintyou must take action in order for this to work!

“If there is a book you want to read, but it hasn’t been written yet; then you must write it.” – Toni Morrison

Book Marketing 101: Bestseller Blueprint:

PART I: Social Media

1. Build A Story

Over the past 2,000 years a lot has changed. However, what has stayed the same is the way we pass on knowledge, which is through storytelling. Storytelling is how we tell our friends about a new product, a favorite athlete, a great meal, or a favorite vacation spot.

Therefore, the fastest way to have your book spread is to tell its story. What does this story look like?

It can be scary to tell this story, in part because it requires you to become vulnerable and be authentic. It requires you to share information you weren’t necessarily asked to share.

It’s about what you say and when you say it. You need three different forms of this story to get great results. The story itself is about WHY you wrote your book.

Here are the three different versions of this story you must create:

     A – The One-Pager on why you wrote your book

Some points to cover in this single page of writing include the following: Start this story with the arch (plop your readers in the most intense part). It can be pulled from the beginning, middle or end of the story.

This will grab the reader’s attention.

Then move into a vulnerable sharing in order to bring depth to the relationship you’re establishing with the reader.

From there you move into motivation, expressing the 3-5 benefits that readers will gain from reading your book.

Finally, inspire readers by showing your vision and allowing them to feel like they are a part of this mission.

     B – Condense your one-pager into a one-paragraph description.

     C – Condense your one-paragraph piece into a 30-second pitch (it may be your subtitle).

 When people ask what you’re up to lately, answer with C, then B, and then A, in that order.

 

2Announcements

There are only a few announcements needed before you launch your book, or for any project for that matter. Tell people about what was created, when they can buy it, and why they should buy it.

The what is a snapshot of what your book is about – version C of your story from above. The when is the release date for launching your book. The why is version A of your story from above.

Here’s a tip to use for your release date: Create an email opt-in page.

This allows you to directly contact people via email. Do this by creating a single webpage that contains a space for visitors to enter their email address. This is called a landing page. Use Weebly or any free website service to create the webpage. Then connect an email service with the landing page such as MailChimp to collect the emails.

The next announcement is a Facebook Event created for the release date. Invite all of your friends and add the link to your opt-in page.

 “The true alchemists do not change lead into gold; they change the world into words.” – William Gass

PART II: AMAZON

3. Upload Your Book To Amazon.com KDP (Kindle Direct Publishing)

If you have uploaded your book more than five days before your release date, press Save as Draft. Once you get within the five-day range, you will want to click Save & Publish. This is because you only have 30 days to be on the Hot New Release List. Once you publish, the clock starts ticking. However, leaving a 5-day window will allow sufficient time for the next task.

After your book is published, you will be sending a PDF copy of your book to 15 close family and friends.

Ask them to read your book, and in return for the sneak peek, ask them to write you a short review. If everyone complies, great! But life does happen, so expect at least several of them to not follow through as you hoped they would.

Aim for 15 reviews.

Overview:

  • Upload your book
    • If it’s 6+ days before launch day – Save as Draft.
    • If you’re within 5 days of your launch day – Save & Publish.
  • Once published, get 15 reviews before your official launch day!

 

4Promotion Types

Free Promotion:

This is a 2-5 day promotion that can be ended at any time. The promotion is best used at the launch of your book, and is the quickest pathway to the bestseller list. I encourage taking this route for any first-time authors.

One unique scenario where you wouldn’t want do this is when you have a strong enough following to provide you with the juice needed to rise through the ranks and sell thousands of book in the first week, in which case I recommend the pre-order promotion for that.

Pre-Order:

You can launch your book through a pre-order route. A benefit of this will be promoting your book for over 90 days.

This would include not needing to have your final version complete until 10 days before the release date.

During your entire promotion period you will be racking up sales. This strategy is fairly new to Amazon, and is best used if you’re confident that your reach is already in the thousands.

6 STEPS
 

5. Free Promotion Strategy

It’s not only what you do and how you do it, but you must consider when you do it. If you choose to do a free promotion strategy, you will have two options to optimize sales. Again, I have tested each method and have found the following to be the best options:

  • 2-3 Day Promotion Launch 

In this strategy, you launch your book on a Tuesday. Two factors in your favor are urgency to download by giving a shorter timeline, and also that Tuesday, statistically speaking, is the best day for a launch.

Avoid the Saturday slump – it’s essentially a dead day for book sales.

  • 3-5 Day Promotion Launch

This is a solid strategy for first-time authors. Mistakes do happen, and with the 2-3 day launch strategy, there’s very little wiggle room for mistakes!

In the 3-5 day launch strategy, you launch your book on a Monday. This allows you to still maximize sales from Tuesday and avoid the Saturday slump.

This strategy works very well towards the end of the day on a Monday. If afternoon sales are dismal on a Monday launch, don’t panic.

Do heavy marketing and promotion on Tuesday for both strategies.

Overview:

  • Pick your launch timeline strategy.
  • Inform your audience of your release date and DON’T CHANGE IT!
  • Promote heavily on Tuesday.

 

6. Pricing Progression

I recommend the following formula, but of course you are entitled to choose any pricing plan you want.

If you decide to do the free promotion, start with a price of $9.99. This will give your book a higher perceived value. 6-8 hours prior to ending your free promo, change your price to $0.99.

Keep this price for a week. Then change to $1.99 and hold that price for a week, then $2.99, and from there you can experiment with prices as you see fit.

Rule of thumb: Any price between $2.99 and $9.99 will get you 70% of that price in royalties. Any price below or above will get you 35% in royalties.

Amazon is running a beta program called KDP Pricing Support. This will show you the relationship between the optimal price, past sales, and author earnings for KDP books similar to yours.

 

Now you have the secret to publishing and marketing your book to make money for you!

If you would like to write a book and publish it with the full support of a whole community, check out selfpublishingsystem.com.


I am happy to answer questions about the process in the comment area below.

Social media start-up marketing expert and Author of the #1 best seller "How to Find Your Passion". Tom is an emerging thought leader on the exciting combination of passion and purpose for performance.

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6 Comments

6 Comments

  1. John Michael

    May 23, 2015 at 11:19 pm

    Thank you very much. You’ve been of great help. I’ve learnt a lot.

  2. john Michael

    May 23, 2015 at 11:15 pm

    Wow, thank you very much Tom. Really needed to know this. I would have probably published my book and not made any substantial money.
    Thank you

  3. Todd

    May 18, 2015 at 6:05 pm

    Good Afternoon Tom, I was unable to download your book off of Amazon “This title is not currently available for purchase” is there another way to purchase it? Thank you for your time and have a great day.
    Todd

    • Tom Ayling

      May 19, 2015 at 1:25 pm

      Hey Todd,

      It will depend where you’re living. Addicted2Success is located in Australia, so they put an Australian link.

      Here’s an link for the US: http://amzn.to/YtXXbl

      If you’re else where, you can type into Amazon.com
      “How to Find Your Passion: 10 Simple Steps to Living A Purpose Driven Life

  4. Tim Denning

    May 17, 2015 at 8:31 am

    Amazing article Tom thanks for sharing. I learnt quite a few things I didn’t know.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

5 Neuroplasticity Exercises the Top 3% of the Happy and Successful Do

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Neuroplasticity Exercises

Neuroplasticity means you will no more have to wake up each morning with the dread of having to start a new day of which you already know the outcome. For decades, it’s been the same routine, you get up with negative feelings that your day will turnout just like the day before full of stress and discontent.

Whether it’s concerning your job/career, a relationship, finances, or health, you just know everything will go against you no matter what you do. You may have fallen into the trap of having a fixed mindset where you think your abilities to learn and accomplish more in your life are limited.

The truth is you may have limitations, but you can still envision better solutions. Your brain is ready and willing to go the extra mile to learn how to solve all the issues your facing in life but it’s that doubt, worry, and fear that continually creeps into the thought pattern which acts as the action killer.

Neuroplasticity isn’t some kind of new Play-Doh for kids, it’s the power your brain has to rejuvenate and create the life you want. Neuroplasticity – or brain plasticity – is the brain’s ability to modify its connections or rewire itself. Without this ability, any brain, not just the human brain, would be unable to develop from infancy through to adulthood. It has now been proven the brain continues to learn and rejuvenate itself as new data is received and stored.

You may say, “You’re just wired to be unhappy.” or “You can’t teach an old dog new tricks.” That’s the beliefs and train of thought our culture has today due to our primitive and out of date educational system along with the big corporation’s ideology.

“Brain plasticity is a two-way street. It’s just as easy to generate negative changes as positive ones.”

Here’s the eye-opening truth, you can change and rewire your brain for happiness and success We have habits that turn into beliefs which distort our perceptions of life and the world around us. Habits are strong persuaders to your actions in familiar areas of life so, when you disrupt those habits it sends the brain into a little chaos until change takes place.

That’s fantastic news because if we can create habits that distort our brain, we can also create habits that reveal and rejuvenate clear precise solutions to our challenging issues. So, how do you start retraining your brain for happiness and success?

Start changing habits to increase brain power with these proven neuroplasticity builders below:

1. Aerobic Exercises

A 60-minute intense workout gives the best results but just in case you’re not a fitness addict, taking a leisure stroll through the park will light up different parts of your brain and aid with neuroplasticity.

2. Reading a good book

If you hate sitting down and taking the time to read a good book or magazine, that’s fantastic because doing things you don’t like and are different stimulate your neurons to the max.

3. Playing games

It can be challenging on the brain to try and figure out all the winning strategies to become the champion in a board game. Nonetheless, these will really get the old brain juices flowing.

4. Anything out of the ordinary

Doing something out of the ordinary will trigger the brain plasticity you’re looking for. Things as simple as brushing your teeth with the opposite hand. If your right-handed start brushing with the left or vise-versa.

Learning is thought to be “neuro-protective.” Through neuroplasticity, learning increases connections between neurons, increases cellular metabolism, and increases the production of nerve growth factor, a substance produced by the body to help maintain and repair neurons.”

“Neuroplasticity provides us with a brain that can adapt not only to changes inflicted by damage, but allows adaptation to any and all experiences and changes we may encounter.”

5. Smile

Smiling starts your day off with a BANG and can give those brain cells of yours an extra boost anytime anywhere. It’s like taking a shot of super juice to overcome the stress, worry, and frustrations during the day.

In the mornings when you open those big beautiful sexy eyes of yours put on a smile from ear to ear on your face. This will trigger your brain to release the feel-good neurotransmitter dopamine.

Dopamine is classified as the happy chemical in neuroscience which has the ability to create a state of euphoria throughout your entire body in a matter of seconds. It vanquishes the feeling of stress, worry, and frustration immediately. The great thing is dopamine works every single time and it doesn’t matter if the smile is genuine or fake because the brain can’t distinguish the difference.

The bad thing is statistics show, adults only put a SMILE on their face an average of 4 times a day compared to child who SMILES an average of 400 times a day. If you want to rewire your brain for happiness and success while defusing stress, worry, and frustrations in your life daily it may be wise to start following the examples of our children.

Above are some exciting proven avenues to invigorate neuroplasticity to your brain functions and start living and loving life to the fullest on your own terms.

Would love to hear about your personal exercises being used to rejuvenate your brain for happiness and success in the comments below!

Image courtesy of Twenty20.com

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Success Advice

The 3 C’s of Leadership That Determines Your Success

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leadership

Have you caught the seasonal flu or a common cold this winter season? If so, you likely received advice to drink a glass of orange juice for the benefits associated with consuming Vitamin C. To repair an immune system that has been weakened by the common cold or flu, Vitamin C can provide the body with nutrition that can expedite recovery time. When it comes to exhibiting positive leadership behaviors there exists three qualities that also begin with the letter “C” and are helpful.  

To receive the Vitamin C’s of leadership, you must start with a desire to improve. One camp might endorse that you find mentorship from a senior colleague. Another person or group may recommend that you spend more time reading articles or books discussing leadership experiences and advice. With either point of origin, it can open a path to growth and improvement as a leader. However, you chose to proceed with the second inquiry which is why you are here!

We often believe that leadership is a cumbersome and daunting process. It can be difficult, but if we are strategic about cultivating a few characteristics, the mountain to positive impact is a little more feasible to climb. From school teachers and administrators to business executives and their employees, I have found that all great leaders possess a minimum of three dominant characteristics.

These three dominant features can provide an individual with the strength to continue during the difficult times that often accompany leadership; they are similar to the Vitamin C that can make you feel better when battling a cold or the flu.

Enough already, what are the Vitamin C’s of leadership and success? See below:

1. Confidence

Leaders believe in themselves and the people they serve. This positive self-awareness or confidence that effective leaders have, often radiates in every aspect of their work from communication with others to informed decisions. One strategy you can use to develop confidence is the commitment to being the first one to speak during a meeting or class. Successful leaders are willing to express themselves in a variety of capacities, even when they may possess less common viewpoints or modes of behavior.

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell

2. Competency

Building on the importance of confidence, effective leadership is about being able to create a personal development plan that consistently encourages you to improve. Some of the most revered leaders in our society, strategically make time to read daily. Warren Buffett and Oprah Winfrey are two of the most common examples of this relentless thirst for knowledge.

They have committed to life-long learning that continues, despite reaching nearly every financial and business goal possible. To become more competent, you can create a schedule that allows for the investment in activities such as reading articles and books to stay informed.

3. Charisma

You might call it SWAG or a gift, but the ability to attract other people who support you and your work are essential. It is not necessary to resemble a supermodel to get people to like you, but you do need to carry yourself with a certain level of pride to effectively encourage others to follow your advice and instructions.

Charisma is a byproduct of possessing confidence in yourself to serve as a useful leader. You can build more charisma in your life, by being more mindful to genuinely listen and respond to your colleagues, family, and friends in conversations. Don’t allow yourself to become intimidated by the responsibilities that can come with the roles of a leader.

“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.” – Gary Vaynerchuk

In many cases, you would not be in the position to earn followers without the necessary qualifications or skill set. Excelling in leadership is possible for you when you are consistent with tapping into the power of the Vitamin C’s of leadership and success.

Confidence, Competency, and Charisma can offer a bountiful number of resources to serve others in authoritative roles of professional and personal environments. Confident leaders believe in themselves, their products, and their services. Competent leaders commit to a lifetime of learning. Charismatic leaders make use of their confidence to attract other people who can support the vision of a group or individual. With the engagement of consistent activities and the reinforcement from positive examples of leadership, nothing is impossible for you to achieve!

How do you display confidence, competency, and charisma on a daily basis with people? Let us know your advice below!

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Success Advice

10 Amazing Leadership Lessons From Design Thinking

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design thinking leadership

Leadership is a challenging proposition in a world of disruptions and changes due to the rate of change being overwhelming. How do leaders cope with constant changes, enormous expectations and an unpredictable future? Well, a lot of the top organisations including Pepsi, Nike, Apple and Google use Design Thinking for leadership matters.

Design thinking is coming up with visual patterns that lead to the desired solutions. In other words, it is about connecting the dots to come up with solutions to practical problems that you want to solve. The Design thinking approach is widely appreciated and adopted by leaders around the globe.

Below, we look at 10 intriguing leadership lessons from design thinking:

1. Solution Focused Approach

Design thinking helps leaders to develop a solution centric mindset. The emphasis is on identifying and defining the core problem and then arriving at the best solution. Corporates and teams are looking for leaders who have a solution focused approach. The best leaders understand that they create value by offering solutions to complex problems. They resolve conflicts, solve problems and relish the idea of making the difference.

2. Connect the Dots

Leaders need to look at the complete picture for connecting and correlating things. Design thinking provides visualisation of the problem, constraints, desired solution and complete picture of things. It is a great way leaders can visualise abstract concepts. Leaders can use visual mapping of the assumptions, constraints, existing state and the goal state to align their teams in the right direction.

3. Empathy & Inclusiveness

Leadership starts with empathy. To earn the respect of your team, clients and other people involved, it is important to show empathy and understand their needs. When you care for your team, customers and other stakeholders, they in turn care for you. Design thinking starts with the end users in mind; it creates a thinking framework where you build empathy and inclusiveness.

4. Constant Improvement with Regular Feedback

The design thinking methodology involves iterations and user feedback for continuous improvement of products and services. Feedback is crucial for growth and improvement. Also, what works today may not work tomorrow thus it is important for leaders to touch base with ground reality and ensure consistent improvements. A leader needs to provide constant feedback for improvement of products, services and individuals. Consistent improvement and a growth mindset is crucial for success.

“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou

5. Open Mindedness

Design thinking encourages experiments, creativity and innovation. When working on different concepts and ideas, leaders need to be open minded which helps create an environment of learning and experimentation. They build individuals and teams that take pride in their work. Open minded leaders are continuously seeking ways to improve things, because they welcome divergent ideas that may challenge or stretch them with an open mind.

6. Empower Team and Create Synergy

Design thinking empowers everyone to contribute effectively. It encourages the teams to work collaboratively and creates a synergising effect. When everyone has a say during the development of a product or service, teams feel empowered. The team feels accountable for results and takes complete ownership of things. Leaders can use design thinking for listening to people, getting them to contribute ideas, and empowering them with opportunities to make a difference.

7. Sense of Purpose

In an era of distractions, it is hard for teams to stay focused. People are more focused and productive when they know what they are doing and why they are doing it. Leaders can use design thinking for clarity and articulating their vision. A great leader effectively communicates the purpose & mission of their work to connect everyone. Teams are more likely to achieve their goals when they are given clear and consistent messages.

8. Dealing with Uncertainties

Dealing with change is hard. It gets even harder when you don’t know what is going to change. In the technology driven world, companies need to be well prepared to face competition not just from the competitors but also from digital innovations. With design thinking leaders can evaluate options, see the complete picture of things and choose the best options. Design thinking is a strategy that relies on iterations, feedback and constant improvement to deal with the changing times.

“Uncertainty and expectation are the joys of life. Security is an insipid thing.” -. William Congreve

9. Decisiveness

A leader needs to make decisions all the time. Some of these decisions are crucial in shaping the lives of individuals and organisations. Design thinking helps leaders to improve their decision making by offering alternatives and complete visualisation of information. Leaders can overcome biases and take informed decisions when they are presented with alternatives. Design thinking is now being employed by corporates in different areas of their company to make strategic decisions.

10. Persistence

Great leaders are persistent and never give up their pursuit until they reach their goals. Design thinking is a journey that requires persistence. It is an ongoing process to reach excellence. It is a process that teaches leaders to observe incremental additions, iterate and persist till the desired solution is achieved.

Leaders are learners. They learn from the past, keep an eye on the present and evolve with changing demands of the future. Design thinking is playing an increasingly vital role in creating more effective leaders. These leaders are capable of building strong teams, solve complex problems, show empathy and constantly improvise to unleash great value for everyone involved. Design thinking is a sure fire way for leaders to ensure that the sum total of the team is greater than the sum of their individual parts.

How will you use design thinking for your own business or job? Let us know in the comments below!

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Success Advice

What If You Never Took Another Selfie Again?

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That’s the question I want you to ponder right now.

What if taking a selfie only made the world ignore you?
What if life is not all about you?
What if no one cares who you took a photo with?

And finally, how did we ever live without selfies before the front-facing camera got invented?

Instead of taking a selfie do this:

Try focusing on other people.
Try not to document every moment.
Try to think about life before selfies.

We all take selfies because that’s what we were told to do.
And that’s exactly why we need to question this habitual flaw that we’re now indulging in.

 

I have A/B tested selfies vs. no selfies.

The result? When I took photos of cool stuff like mountains in Japan and shared a profound thought, people liked that more than a selfie with my overly large head in it. I’ve done this test multiple times over the last few years.

The result is always the same. People are over you and your selfies.

 

It’s not about “I” it’s about “We.”

Sounds cliché, and that’s because most brilliant advice is.

Selfies have deluded us into thinking that life is about us and our big audacious goals. Where life will change for you is when you focus on the “We.”

Everything I write is for the audience I want to inspire. It’s not to show off or to share dumb selfies of me in a weak attempt to appear superior.

 

Selfies cause your followers to compare themselves to you.

And that’s not fair. If each of us tried to be the same, then society would be pretty dull.

“We don’t need a selfie to teach us how to copy each other and be jealous little so-and-sos who want to win a beauty pagan of nothingness”

You’re so much better than a selfie.

I believe you care about your followers so let’s stop drowning them in selfies. Selfies are proving nothing to no one. Selfies stop you from standing out in the crowd and inspiring others.

 

The time you spend “selfieing” could be used for…..

Enjoying this current moment and the breath you have in your lungs. One day that breath is going to stop and all that time selfieing won’t matter. You’re literally using up magical moments trying to take a hundred selfies that you filter and post, hoping for perfection.

Perfection is ugly.

“Right now, is the most beautiful thing you’ve ever seen if you’ll only stop selfieing and notice it”

 

Life before selfies….

Life was much the same. The selfie didn’t put us on Cloud 9 with a bunch of our fantasies and an unlimited amount of cash being shot up into the sky via an air cannon.

Life before selfies was fun.
We ate our food instead of looking at it with our phones and letting it get cold.
We had phenomenal conversations with our friends instead of taking endless, mindless selfies.

Life before selfies was not about one’s self.
You took photos of other people. Often, you took two photos max instead of fifty in a row.

I’d like you to imagine a life without selfies.

What does the selfie really mean to you and can you live without it?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

5 Neuroplasticity Exercises the Top 3% of the Happy and Successful Do

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Neuroplasticity Exercises

Neuroplasticity means you will no more have to wake up each morning with the dread of having to start a new day of which you already know the outcome. For decades, it’s been the same routine, you get up with negative feelings that your day will turnout just like the day before full of stress and discontent. (more…)

Gregory (a.k.a. Pappi) Henderson, started the journey to discover the elements to the Lost Art of Happiness which opened doors to eye-opening ancient wisdom practices and the results found by cutting-edge neuroscience research. Today, you can receive this jaw-dropping evidence that happiness and success are a choice and are in your hands by joining him at http://happipappi.com. As you will see first hand, the practices he has implemented himself and has taught to individuals around the world who achieve the same positive insane results, http://happipappi.com/about/.

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6 Comments

6 Comments

  1. John Michael

    May 23, 2015 at 11:19 pm

    Thank you very much. You’ve been of great help. I’ve learnt a lot.

  2. john Michael

    May 23, 2015 at 11:15 pm

    Wow, thank you very much Tom. Really needed to know this. I would have probably published my book and not made any substantial money.
    Thank you

  3. Todd

    May 18, 2015 at 6:05 pm

    Good Afternoon Tom, I was unable to download your book off of Amazon “This title is not currently available for purchase” is there another way to purchase it? Thank you for your time and have a great day.
    Todd

    • Tom Ayling

      May 19, 2015 at 1:25 pm

      Hey Todd,

      It will depend where you’re living. Addicted2Success is located in Australia, so they put an Australian link.

      Here’s an link for the US: http://amzn.to/YtXXbl

      If you’re else where, you can type into Amazon.com
      “How to Find Your Passion: 10 Simple Steps to Living A Purpose Driven Life

  4. Tim Denning

    May 17, 2015 at 8:31 am

    Amazing article Tom thanks for sharing. I learnt quite a few things I didn’t know.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

5 Neuroplasticity Exercises the Top 3% of the Happy and Successful Do

Published

on

Neuroplasticity Exercises

Neuroplasticity means you will no more have to wake up each morning with the dread of having to start a new day of which you already know the outcome. For decades, it’s been the same routine, you get up with negative feelings that your day will turnout just like the day before full of stress and discontent.

Whether it’s concerning your job/career, a relationship, finances, or health, you just know everything will go against you no matter what you do. You may have fallen into the trap of having a fixed mindset where you think your abilities to learn and accomplish more in your life are limited.

The truth is you may have limitations, but you can still envision better solutions. Your brain is ready and willing to go the extra mile to learn how to solve all the issues your facing in life but it’s that doubt, worry, and fear that continually creeps into the thought pattern which acts as the action killer.

Neuroplasticity isn’t some kind of new Play-Doh for kids, it’s the power your brain has to rejuvenate and create the life you want. Neuroplasticity – or brain plasticity – is the brain’s ability to modify its connections or rewire itself. Without this ability, any brain, not just the human brain, would be unable to develop from infancy through to adulthood. It has now been proven the brain continues to learn and rejuvenate itself as new data is received and stored.

You may say, “You’re just wired to be unhappy.” or “You can’t teach an old dog new tricks.” That’s the beliefs and train of thought our culture has today due to our primitive and out of date educational system along with the big corporation’s ideology.

“Brain plasticity is a two-way street. It’s just as easy to generate negative changes as positive ones.”

Here’s the eye-opening truth, you can change and rewire your brain for happiness and success We have habits that turn into beliefs which distort our perceptions of life and the world around us. Habits are strong persuaders to your actions in familiar areas of life so, when you disrupt those habits it sends the brain into a little chaos until change takes place.

That’s fantastic news because if we can create habits that distort our brain, we can also create habits that reveal and rejuvenate clear precise solutions to our challenging issues. So, how do you start retraining your brain for happiness and success?

Start changing habits to increase brain power with these proven neuroplasticity builders below:

1. Aerobic Exercises

A 60-minute intense workout gives the best results but just in case you’re not a fitness addict, taking a leisure stroll through the park will light up different parts of your brain and aid with neuroplasticity.

2. Reading a good book

If you hate sitting down and taking the time to read a good book or magazine, that’s fantastic because doing things you don’t like and are different stimulate your neurons to the max.

3. Playing games

It can be challenging on the brain to try and figure out all the winning strategies to become the champion in a board game. Nonetheless, these will really get the old brain juices flowing.

4. Anything out of the ordinary

Doing something out of the ordinary will trigger the brain plasticity you’re looking for. Things as simple as brushing your teeth with the opposite hand. If your right-handed start brushing with the left or vise-versa.

Learning is thought to be “neuro-protective.” Through neuroplasticity, learning increases connections between neurons, increases cellular metabolism, and increases the production of nerve growth factor, a substance produced by the body to help maintain and repair neurons.”

“Neuroplasticity provides us with a brain that can adapt not only to changes inflicted by damage, but allows adaptation to any and all experiences and changes we may encounter.”

5. Smile

Smiling starts your day off with a BANG and can give those brain cells of yours an extra boost anytime anywhere. It’s like taking a shot of super juice to overcome the stress, worry, and frustrations during the day.

In the mornings when you open those big beautiful sexy eyes of yours put on a smile from ear to ear on your face. This will trigger your brain to release the feel-good neurotransmitter dopamine.

Dopamine is classified as the happy chemical in neuroscience which has the ability to create a state of euphoria throughout your entire body in a matter of seconds. It vanquishes the feeling of stress, worry, and frustration immediately. The great thing is dopamine works every single time and it doesn’t matter if the smile is genuine or fake because the brain can’t distinguish the difference.

The bad thing is statistics show, adults only put a SMILE on their face an average of 4 times a day compared to child who SMILES an average of 400 times a day. If you want to rewire your brain for happiness and success while defusing stress, worry, and frustrations in your life daily it may be wise to start following the examples of our children.

Above are some exciting proven avenues to invigorate neuroplasticity to your brain functions and start living and loving life to the fullest on your own terms.

Would love to hear about your personal exercises being used to rejuvenate your brain for happiness and success in the comments below!

Image courtesy of Twenty20.com

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Success Advice

The 3 C’s of Leadership That Determines Your Success

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leadership

Have you caught the seasonal flu or a common cold this winter season? If so, you likely received advice to drink a glass of orange juice for the benefits associated with consuming Vitamin C. To repair an immune system that has been weakened by the common cold or flu, Vitamin C can provide the body with nutrition that can expedite recovery time. When it comes to exhibiting positive leadership behaviors there exists three qualities that also begin with the letter “C” and are helpful.  

To receive the Vitamin C’s of leadership, you must start with a desire to improve. One camp might endorse that you find mentorship from a senior colleague. Another person or group may recommend that you spend more time reading articles or books discussing leadership experiences and advice. With either point of origin, it can open a path to growth and improvement as a leader. However, you chose to proceed with the second inquiry which is why you are here!

We often believe that leadership is a cumbersome and daunting process. It can be difficult, but if we are strategic about cultivating a few characteristics, the mountain to positive impact is a little more feasible to climb. From school teachers and administrators to business executives and their employees, I have found that all great leaders possess a minimum of three dominant characteristics.

These three dominant features can provide an individual with the strength to continue during the difficult times that often accompany leadership; they are similar to the Vitamin C that can make you feel better when battling a cold or the flu.

Enough already, what are the Vitamin C’s of leadership and success? See below:

1. Confidence

Leaders believe in themselves and the people they serve. This positive self-awareness or confidence that effective leaders have, often radiates in every aspect of their work from communication with others to informed decisions. One strategy you can use to develop confidence is the commitment to being the first one to speak during a meeting or class. Successful leaders are willing to express themselves in a variety of capacities, even when they may possess less common viewpoints or modes of behavior.

“A leader is one who knows the way, goes the way, and shows the way.” – John C. Maxwell

2. Competency

Building on the importance of confidence, effective leadership is about being able to create a personal development plan that consistently encourages you to improve. Some of the most revered leaders in our society, strategically make time to read daily. Warren Buffett and Oprah Winfrey are two of the most common examples of this relentless thirst for knowledge.

They have committed to life-long learning that continues, despite reaching nearly every financial and business goal possible. To become more competent, you can create a schedule that allows for the investment in activities such as reading articles and books to stay informed.

3. Charisma

You might call it SWAG or a gift, but the ability to attract other people who support you and your work are essential. It is not necessary to resemble a supermodel to get people to like you, but you do need to carry yourself with a certain level of pride to effectively encourage others to follow your advice and instructions.

Charisma is a byproduct of possessing confidence in yourself to serve as a useful leader. You can build more charisma in your life, by being more mindful to genuinely listen and respond to your colleagues, family, and friends in conversations. Don’t allow yourself to become intimidated by the responsibilities that can come with the roles of a leader.

“I attract a crowd, not because I’m an extrovert or I’m over the top or I’m oozing with charisma. It’s because I care.” – Gary Vaynerchuk

In many cases, you would not be in the position to earn followers without the necessary qualifications or skill set. Excelling in leadership is possible for you when you are consistent with tapping into the power of the Vitamin C’s of leadership and success.

Confidence, Competency, and Charisma can offer a bountiful number of resources to serve others in authoritative roles of professional and personal environments. Confident leaders believe in themselves, their products, and their services. Competent leaders commit to a lifetime of learning. Charismatic leaders make use of their confidence to attract other people who can support the vision of a group or individual. With the engagement of consistent activities and the reinforcement from positive examples of leadership, nothing is impossible for you to achieve!

How do you display confidence, competency, and charisma on a daily basis with people? Let us know your advice below!

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Success Advice

10 Amazing Leadership Lessons From Design Thinking

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design thinking leadership

Leadership is a challenging proposition in a world of disruptions and changes due to the rate of change being overwhelming. How do leaders cope with constant changes, enormous expectations and an unpredictable future? Well, a lot of the top organisations including Pepsi, Nike, Apple and Google use Design Thinking for leadership matters.

Design thinking is coming up with visual patterns that lead to the desired solutions. In other words, it is about connecting the dots to come up with solutions to practical problems that you want to solve. The Design thinking approach is widely appreciated and adopted by leaders around the globe.

Below, we look at 10 intriguing leadership lessons from design thinking:

1. Solution Focused Approach

Design thinking helps leaders to develop a solution centric mindset. The emphasis is on identifying and defining the core problem and then arriving at the best solution. Corporates and teams are looking for leaders who have a solution focused approach. The best leaders understand that they create value by offering solutions to complex problems. They resolve conflicts, solve problems and relish the idea of making the difference.

2. Connect the Dots

Leaders need to look at the complete picture for connecting and correlating things. Design thinking provides visualisation of the problem, constraints, desired solution and complete picture of things. It is a great way leaders can visualise abstract concepts. Leaders can use visual mapping of the assumptions, constraints, existing state and the goal state to align their teams in the right direction.

3. Empathy & Inclusiveness

Leadership starts with empathy. To earn the respect of your team, clients and other people involved, it is important to show empathy and understand their needs. When you care for your team, customers and other stakeholders, they in turn care for you. Design thinking starts with the end users in mind; it creates a thinking framework where you build empathy and inclusiveness.

4. Constant Improvement with Regular Feedback

The design thinking methodology involves iterations and user feedback for continuous improvement of products and services. Feedback is crucial for growth and improvement. Also, what works today may not work tomorrow thus it is important for leaders to touch base with ground reality and ensure consistent improvements. A leader needs to provide constant feedback for improvement of products, services and individuals. Consistent improvement and a growth mindset is crucial for success.

“If you don’t like something, change it. If you can’t change it, change your attitude.” – Maya Angelou

5. Open Mindedness

Design thinking encourages experiments, creativity and innovation. When working on different concepts and ideas, leaders need to be open minded which helps create an environment of learning and experimentation. They build individuals and teams that take pride in their work. Open minded leaders are continuously seeking ways to improve things, because they welcome divergent ideas that may challenge or stretch them with an open mind.

6. Empower Team and Create Synergy

Design thinking empowers everyone to contribute effectively. It encourages the teams to work collaboratively and creates a synergising effect. When everyone has a say during the development of a product or service, teams feel empowered. The team feels accountable for results and takes complete ownership of things. Leaders can use design thinking for listening to people, getting them to contribute ideas, and empowering them with opportunities to make a difference.

7. Sense of Purpose

In an era of distractions, it is hard for teams to stay focused. People are more focused and productive when they know what they are doing and why they are doing it. Leaders can use design thinking for clarity and articulating their vision. A great leader effectively communicates the purpose & mission of their work to connect everyone. Teams are more likely to achieve their goals when they are given clear and consistent messages.

8. Dealing with Uncertainties

Dealing with change is hard. It gets even harder when you don’t know what is going to change. In the technology driven world, companies need to be well prepared to face competition not just from the competitors but also from digital innovations. With design thinking leaders can evaluate options, see the complete picture of things and choose the best options. Design thinking is a strategy that relies on iterations, feedback and constant improvement to deal with the changing times.

“Uncertainty and expectation are the joys of life. Security is an insipid thing.” -. William Congreve

9. Decisiveness

A leader needs to make decisions all the time. Some of these decisions are crucial in shaping the lives of individuals and organisations. Design thinking helps leaders to improve their decision making by offering alternatives and complete visualisation of information. Leaders can overcome biases and take informed decisions when they are presented with alternatives. Design thinking is now being employed by corporates in different areas of their company to make strategic decisions.

10. Persistence

Great leaders are persistent and never give up their pursuit until they reach their goals. Design thinking is a journey that requires persistence. It is an ongoing process to reach excellence. It is a process that teaches leaders to observe incremental additions, iterate and persist till the desired solution is achieved.

Leaders are learners. They learn from the past, keep an eye on the present and evolve with changing demands of the future. Design thinking is playing an increasingly vital role in creating more effective leaders. These leaders are capable of building strong teams, solve complex problems, show empathy and constantly improvise to unleash great value for everyone involved. Design thinking is a sure fire way for leaders to ensure that the sum total of the team is greater than the sum of their individual parts.

How will you use design thinking for your own business or job? Let us know in the comments below!

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Success Advice

What If You Never Took Another Selfie Again?

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That’s the question I want you to ponder right now.

What if taking a selfie only made the world ignore you?
What if life is not all about you?
What if no one cares who you took a photo with?

And finally, how did we ever live without selfies before the front-facing camera got invented?

Instead of taking a selfie do this:

Try focusing on other people.
Try not to document every moment.
Try to think about life before selfies.

We all take selfies because that’s what we were told to do.
And that’s exactly why we need to question this habitual flaw that we’re now indulging in.

 

I have A/B tested selfies vs. no selfies.

The result? When I took photos of cool stuff like mountains in Japan and shared a profound thought, people liked that more than a selfie with my overly large head in it. I’ve done this test multiple times over the last few years.

The result is always the same. People are over you and your selfies.

 

It’s not about “I” it’s about “We.”

Sounds cliché, and that’s because most brilliant advice is.

Selfies have deluded us into thinking that life is about us and our big audacious goals. Where life will change for you is when you focus on the “We.”

Everything I write is for the audience I want to inspire. It’s not to show off or to share dumb selfies of me in a weak attempt to appear superior.

 

Selfies cause your followers to compare themselves to you.

And that’s not fair. If each of us tried to be the same, then society would be pretty dull.

“We don’t need a selfie to teach us how to copy each other and be jealous little so-and-sos who want to win a beauty pagan of nothingness”

You’re so much better than a selfie.

I believe you care about your followers so let’s stop drowning them in selfies. Selfies are proving nothing to no one. Selfies stop you from standing out in the crowd and inspiring others.

 

The time you spend “selfieing” could be used for…..

Enjoying this current moment and the breath you have in your lungs. One day that breath is going to stop and all that time selfieing won’t matter. You’re literally using up magical moments trying to take a hundred selfies that you filter and post, hoping for perfection.

Perfection is ugly.

“Right now, is the most beautiful thing you’ve ever seen if you’ll only stop selfieing and notice it”

 

Life before selfies….

Life was much the same. The selfie didn’t put us on Cloud 9 with a bunch of our fantasies and an unlimited amount of cash being shot up into the sky via an air cannon.

Life before selfies was fun.
We ate our food instead of looking at it with our phones and letting it get cold.
We had phenomenal conversations with our friends instead of taking endless, mindless selfies.

Life before selfies was not about one’s self.
You took photos of other people. Often, you took two photos max instead of fifty in a row.

I’d like you to imagine a life without selfies.

What does the selfie really mean to you and can you live without it?

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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