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6 Steps To Publishing And Marketing Your Own Book

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6 Steps To Publishing And Marketing Your Own Book

I kept the documentation that identified me as a Special Education Reading and Writing Student. I stopped going to special education between my junior and senior years of high school. After high school I graduated from my dream college (Penn State), and three months later I wrote a book.

My book, How to Find Your Passion, was downloaded on Amazon more than 3,000 times in the first couple months. This is how I became a #1 bestselling author by the age of 22.

Only a small part of this success was due to my writing skills. Most of it came from the methods I used focused on the following three areas:

  1. Increasing my productivity and performance during intense work sessions (especially the writing sessions).
  2. Going into my work sessions with a positive mindset.
  3. How to market a book.

I’ve systemized this process, and today I’m going to share the marketing methods with you. My education came from the mentorship I received from top-level executives in corporate America and start-up founders from around the world. I’ll be forever grateful for these teachings.

 

Book Marketing 101

A book is the best way to turn your passion into income. Once you write a book you’ll gain what we call the book echo. In essence it’s the difference between searching for customers and attracting customers. Roger James Hamilton illustrates this wonderfully: “Searching for customer is chasing after butterflies with a net. Attracting customers is building a garden, the butterflies come to you.

The authority position, leadership status, partnership deals, speaking gigs, blogging, and podcast opportunities you’ll receive after writing a book can be overwhelming.

WARNING: I’m not going to write a lot of “fluff” here. And there’s ONE precursor to all of this. It’s all about community. With the support of a community, your book will reach more people than you ever thought possible. After all, if I can go from being a Special Education Reading and Writing student to being a #1 Bestselling Author by age 22 with my books being bought by readers across the global on a daily basis, you can do it too.

Now, let’s imagine you joined my new Self Publishing System and have a book ready for a go-to market strategy. Here’s how you turn your passion into PROFIT. Please note that skipping any of the steps will unnecessarily complicate things, so stick with the plan. What follows, are proven techniques for publishing a bestseller, with all examples coming from the largest bookstore in the world – Amazon.com:

DISCLAIMER: This an only a blueprintyou must take action in order for this to work!

“If there is a book you want to read, but it hasn’t been written yet; then you must write it.” – Toni Morrison

Book Marketing 101: Bestseller Blueprint:

PART I: Social Media

1. Build A Story

Over the past 2,000 years a lot has changed. However, what has stayed the same is the way we pass on knowledge, which is through storytelling. Storytelling is how we tell our friends about a new product, a favorite athlete, a great meal, or a favorite vacation spot.

Therefore, the fastest way to have your book spread is to tell its story. What does this story look like?

It can be scary to tell this story, in part because it requires you to become vulnerable and be authentic. It requires you to share information you weren’t necessarily asked to share.

It’s about what you say and when you say it. You need three different forms of this story to get great results. The story itself is about WHY you wrote your book.

Here are the three different versions of this story you must create:

     A – The One-Pager on why you wrote your book

Some points to cover in this single page of writing include the following: Start this story with the arch (plop your readers in the most intense part). It can be pulled from the beginning, middle or end of the story.

This will grab the reader’s attention.

Then move into a vulnerable sharing in order to bring depth to the relationship you’re establishing with the reader.

From there you move into motivation, expressing the 3-5 benefits that readers will gain from reading your book.

Finally, inspire readers by showing your vision and allowing them to feel like they are a part of this mission.

     B – Condense your one-pager into a one-paragraph description.

     C – Condense your one-paragraph piece into a 30-second pitch (it may be your subtitle).

 When people ask what you’re up to lately, answer with C, then B, and then A, in that order.

 

2Announcements

There are only a few announcements needed before you launch your book, or for any project for that matter. Tell people about what was created, when they can buy it, and why they should buy it.

The what is a snapshot of what your book is about – version C of your story from above. The when is the release date for launching your book. The why is version A of your story from above.

Here’s a tip to use for your release date: Create an email opt-in page.

This allows you to directly contact people via email. Do this by creating a single webpage that contains a space for visitors to enter their email address. This is called a landing page. Use Weebly or any free website service to create the webpage. Then connect an email service with the landing page such as MailChimp to collect the emails.

The next announcement is a Facebook Event created for the release date. Invite all of your friends and add the link to your opt-in page.

 “The true alchemists do not change lead into gold; they change the world into words.” – William Gass

PART II: AMAZON

3. Upload Your Book To Amazon.com KDP (Kindle Direct Publishing)

If you have uploaded your book more than five days before your release date, press Save as Draft. Once you get within the five-day range, you will want to click Save & Publish. This is because you only have 30 days to be on the Hot New Release List. Once you publish, the clock starts ticking. However, leaving a 5-day window will allow sufficient time for the next task.

After your book is published, you will be sending a PDF copy of your book to 15 close family and friends.

Ask them to read your book, and in return for the sneak peek, ask them to write you a short review. If everyone complies, great! But life does happen, so expect at least several of them to not follow through as you hoped they would.

Aim for 15 reviews.

Overview:

  • Upload your book
    • If it’s 6+ days before launch day – Save as Draft.
    • If you’re within 5 days of your launch day – Save & Publish.
  • Once published, get 15 reviews before your official launch day!

 

4Promotion Types

Free Promotion:

This is a 2-5 day promotion that can be ended at any time. The promotion is best used at the launch of your book, and is the quickest pathway to the bestseller list. I encourage taking this route for any first-time authors.

One unique scenario where you wouldn’t want do this is when you have a strong enough following to provide you with the juice needed to rise through the ranks and sell thousands of book in the first week, in which case I recommend the pre-order promotion for that.

Pre-Order:

You can launch your book through a pre-order route. A benefit of this will be promoting your book for over 90 days.

This would include not needing to have your final version complete until 10 days before the release date.

During your entire promotion period you will be racking up sales. This strategy is fairly new to Amazon, and is best used if you’re confident that your reach is already in the thousands.

6 STEPS
 

5. Free Promotion Strategy

It’s not only what you do and how you do it, but you must consider when you do it. If you choose to do a free promotion strategy, you will have two options to optimize sales. Again, I have tested each method and have found the following to be the best options:

  • 2-3 Day Promotion Launch 

In this strategy, you launch your book on a Tuesday. Two factors in your favor are urgency to download by giving a shorter timeline, and also that Tuesday, statistically speaking, is the best day for a launch.

Avoid the Saturday slump – it’s essentially a dead day for book sales.

  • 3-5 Day Promotion Launch

This is a solid strategy for first-time authors. Mistakes do happen, and with the 2-3 day launch strategy, there’s very little wiggle room for mistakes!

In the 3-5 day launch strategy, you launch your book on a Monday. This allows you to still maximize sales from Tuesday and avoid the Saturday slump.

This strategy works very well towards the end of the day on a Monday. If afternoon sales are dismal on a Monday launch, don’t panic.

Do heavy marketing and promotion on Tuesday for both strategies.

Overview:

  • Pick your launch timeline strategy.
  • Inform your audience of your release date and DON’T CHANGE IT!
  • Promote heavily on Tuesday.

 

6. Pricing Progression

I recommend the following formula, but of course you are entitled to choose any pricing plan you want.

If you decide to do the free promotion, start with a price of $9.99. This will give your book a higher perceived value. 6-8 hours prior to ending your free promo, change your price to $0.99.

Keep this price for a week. Then change to $1.99 and hold that price for a week, then $2.99, and from there you can experiment with prices as you see fit.

Rule of thumb: Any price between $2.99 and $9.99 will get you 70% of that price in royalties. Any price below or above will get you 35% in royalties.

Amazon is running a beta program called KDP Pricing Support. This will show you the relationship between the optimal price, past sales, and author earnings for KDP books similar to yours.

 

Now you have the secret to publishing and marketing your book to make money for you!

If you would like to write a book and publish it with the full support of a whole community, check out selfpublishingsystem.com.


I am happy to answer questions about the process in the comment area below.

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How Your Friends Determine Whether You Succeed or Not

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Can anyone do without having friends? We all have our friends, we share ideas with them, talk together, have fun, and fight. Yes, that’s the baseline of friendship. But, do you know that aside from you, your friends can determine whether you achieve success or not?

There are two things in friendship which are the ability to ”love” and the ability to “influence”. This means you are loved and you are influenced. How do your friends affect your success in life? How are they one of the biggest deciding factors of your success? Let’s find out.

What type of friends do you keep? 

First, what type of friends do you keep? Who do you call your best friend? There are two different kinds of friends, good friends, and bad ones. A lot of people have lost their pathway to success and some have also found their road to success all because of the friends they keep, the people they mingle with. 

Who is your best friend? Answer carefully. Having a best friend means you find each other compatible and understanding. Analyze who your best friend is. If your best friend has not motivated you to do something positive, if who you call your bestie has never given you positive advice, lastly if your best friend has never informed and advised you on your shortcomings, then you don’t have a best friend.

This quote tells us “birds of the same feather flock together”. Countless people have changed from their good nature into a bad one all because of friends. One thing to note is, “negative people move with negative aura”. If your best friend is filled with negativity inside-out then you will surely be affected by his/her negative aura.

They influence your success with positivity or negativity 

The friends you keep can either influence you with positivity or negativity because your friends have the power to change your kind of person completely. 

This is how your friends influence you:

  1. They influence you indirectly with what they do
  2. They influence you directly by teaching and giving you advice 

Yes, that is how they influence you. For instance, you watch a movie and you like the way the actor walks. The question is if you truly like the way the actor walks, won’t you try to imitate the actor? Of course, you will.

Just the way you imitate the actor is the same way your friends can influence you with their character. However, the funny part is, they don’t have to teach you to do things like them. You just find yourself imitating and copying them gradually.

An important question to ask is, are you imitating a good friend or a bad one? If you imitate a good friend then you will be good, but if you imitate a bad person, you will surely become a bad person.

Everyone wants to succeed, a good friend will always teach, enlighten, and motivate you for success. A bad friend will only motivate you to do evil things (smoking, drinking, fight, envy,).

And you should know that things like that are a great enemy of success and even of God. So, if you have these bad elements in your life, how will you achieve success? There is no way!

And also, they can teach and advise you directly. But, what do your friends teach you? When you ask them for advice do they inspire you positively or teach you the bad stuff.? A lot of people have regretted lifelong decisions just by listening to the advice of friends. 

The company you keep has the power to influence and change you. Never forget that a positive influence will teach, motivate, and brush you up for success. While a negative influence will inspire you to become a bad person, change your good nature, and leave you with regrets in the end.

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The 3 Step Process to Building a Profitable Pitch

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As a communication coach, one of the top questions entrepreneurs ask me is how to deliver a winning pitch to potential investors. They want to know if there’s a magic formula to get an investor to say yes and buy into their dream and their business. (more…)

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The 4 Pillars of Wealth and Abundance

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Have you ever wondered what the formula for a wealthy and abundant life is? Many people have. Lots has been written about the subject of wealth creation and living an abundant life. It was a breaking point in my journey and pursuit of success when I found out that there is a clear path to achieve success in life. Thanks to those who have shared their journey, we can clearly see and follow the principles of prosperity. (more…)

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Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show

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why you should have a podcast
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Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.

What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.

1. Perceived Expertise

When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.

They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.

2. Global Acknowledgement

One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.

The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.

“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar

3. Backed By Numbers

One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.

The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?

4. Effective Communication

While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins

These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.

Have you ever thought about having a radio show? If so, what would you talk about? Let us below!

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