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6 Steps To Publishing And Marketing Your Own Book

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6 Steps To Publishing And Marketing Your Own Book

I kept the documentation that identified me as a Special Education Reading and Writing Student. I stopped going to special education between my junior and senior years of high school. After high school I graduated from my dream college (Penn State), and three months later I wrote a book.

My book, How to Find Your Passion, was downloaded on Amazon more than 3,000 times in the first couple months. This is how I became a #1 bestselling author by the age of 22.

Only a small part of this success was due to my writing skills. Most of it came from the methods I used focused on the following three areas:

  1. Increasing my productivity and performance during intense work sessions (especially the writing sessions).
  2. Going into my work sessions with a positive mindset.
  3. How to market a book.

I’ve systemized this process, and today I’m going to share the marketing methods with you. My education came from the mentorship I received from top-level executives in corporate America and start-up founders from around the world. I’ll be forever grateful for these teachings.

 

Book Marketing 101

A book is the best way to turn your passion into income. Once you write a book you’ll gain what we call the book echo. In essence it’s the difference between searching for customers and attracting customers. Roger James Hamilton illustrates this wonderfully: “Searching for customer is chasing after butterflies with a net. Attracting customers is building a garden, the butterflies come to you.

The authority position, leadership status, partnership deals, speaking gigs, blogging, and podcast opportunities you’ll receive after writing a book can be overwhelming.

WARNING: I’m not going to write a lot of “fluff” here. And there’s ONE precursor to all of this. It’s all about community. With the support of a community, your book will reach more people than you ever thought possible. After all, if I can go from being a Special Education Reading and Writing student to being a #1 Bestselling Author by age 22 with my books being bought by readers across the global on a daily basis, you can do it too.

Now, let’s imagine you joined my new Self Publishing System and have a book ready for a go-to market strategy. Here’s how you turn your passion into PROFIT. Please note that skipping any of the steps will unnecessarily complicate things, so stick with the plan. What follows, are proven techniques for publishing a bestseller, with all examples coming from the largest bookstore in the world – Amazon.com:

DISCLAIMER: This an only a blueprintyou must take action in order for this to work!

“If there is a book you want to read, but it hasn’t been written yet; then you must write it.” – Toni Morrison

Book Marketing 101: Bestseller Blueprint:

PART I: Social Media

1. Build A Story

Over the past 2,000 years a lot has changed. However, what has stayed the same is the way we pass on knowledge, which is through storytelling. Storytelling is how we tell our friends about a new product, a favorite athlete, a great meal, or a favorite vacation spot.

Therefore, the fastest way to have your book spread is to tell its story. What does this story look like?

It can be scary to tell this story, in part because it requires you to become vulnerable and be authentic. It requires you to share information you weren’t necessarily asked to share.

It’s about what you say and when you say it. You need three different forms of this story to get great results. The story itself is about WHY you wrote your book.

Here are the three different versions of this story you must create:

     A – The One-Pager on why you wrote your book

Some points to cover in this single page of writing include the following: Start this story with the arch (plop your readers in the most intense part). It can be pulled from the beginning, middle or end of the story.

This will grab the reader’s attention.

Then move into a vulnerable sharing in order to bring depth to the relationship you’re establishing with the reader.

From there you move into motivation, expressing the 3-5 benefits that readers will gain from reading your book.

Finally, inspire readers by showing your vision and allowing them to feel like they are a part of this mission.

     B – Condense your one-pager into a one-paragraph description.

     C – Condense your one-paragraph piece into a 30-second pitch (it may be your subtitle).

 When people ask what you’re up to lately, answer with C, then B, and then A, in that order.

 

2Announcements

There are only a few announcements needed before you launch your book, or for any project for that matter. Tell people about what was created, when they can buy it, and why they should buy it.

The what is a snapshot of what your book is about – version C of your story from above. The when is the release date for launching your book. The why is version A of your story from above.

Here’s a tip to use for your release date: Create an email opt-in page.

This allows you to directly contact people via email. Do this by creating a single webpage that contains a space for visitors to enter their email address. This is called a landing page. Use Weebly or any free website service to create the webpage. Then connect an email service with the landing page such as MailChimp to collect the emails.

The next announcement is a Facebook Event created for the release date. Invite all of your friends and add the link to your opt-in page.

 “The true alchemists do not change lead into gold; they change the world into words.” – William Gass

PART II: AMAZON

3. Upload Your Book To Amazon.com KDP (Kindle Direct Publishing)

If you have uploaded your book more than five days before your release date, press Save as Draft. Once you get within the five-day range, you will want to click Save & Publish. This is because you only have 30 days to be on the Hot New Release List. Once you publish, the clock starts ticking. However, leaving a 5-day window will allow sufficient time for the next task.

After your book is published, you will be sending a PDF copy of your book to 15 close family and friends.

Ask them to read your book, and in return for the sneak peek, ask them to write you a short review. If everyone complies, great! But life does happen, so expect at least several of them to not follow through as you hoped they would.

Aim for 15 reviews.

Overview:

  • Upload your book
    • If it’s 6+ days before launch day – Save as Draft.
    • If you’re within 5 days of your launch day – Save & Publish.
  • Once published, get 15 reviews before your official launch day!

 

4Promotion Types

Free Promotion:

This is a 2-5 day promotion that can be ended at any time. The promotion is best used at the launch of your book, and is the quickest pathway to the bestseller list. I encourage taking this route for any first-time authors.

One unique scenario where you wouldn’t want do this is when you have a strong enough following to provide you with the juice needed to rise through the ranks and sell thousands of book in the first week, in which case I recommend the pre-order promotion for that.

Pre-Order:

You can launch your book through a pre-order route. A benefit of this will be promoting your book for over 90 days.

This would include not needing to have your final version complete until 10 days before the release date.

During your entire promotion period you will be racking up sales. This strategy is fairly new to Amazon, and is best used if you’re confident that your reach is already in the thousands.

6 STEPS
 

5. Free Promotion Strategy

It’s not only what you do and how you do it, but you must consider when you do it. If you choose to do a free promotion strategy, you will have two options to optimize sales. Again, I have tested each method and have found the following to be the best options:

  • 2-3 Day Promotion Launch 

In this strategy, you launch your book on a Tuesday. Two factors in your favor are urgency to download by giving a shorter timeline, and also that Tuesday, statistically speaking, is the best day for a launch.

Avoid the Saturday slump – it’s essentially a dead day for book sales.

  • 3-5 Day Promotion Launch

This is a solid strategy for first-time authors. Mistakes do happen, and with the 2-3 day launch strategy, there’s very little wiggle room for mistakes!

In the 3-5 day launch strategy, you launch your book on a Monday. This allows you to still maximize sales from Tuesday and avoid the Saturday slump.

This strategy works very well towards the end of the day on a Monday. If afternoon sales are dismal on a Monday launch, don’t panic.

Do heavy marketing and promotion on Tuesday for both strategies.

Overview:

  • Pick your launch timeline strategy.
  • Inform your audience of your release date and DON’T CHANGE IT!
  • Promote heavily on Tuesday.

 

6. Pricing Progression

I recommend the following formula, but of course you are entitled to choose any pricing plan you want.

If you decide to do the free promotion, start with a price of $9.99. This will give your book a higher perceived value. 6-8 hours prior to ending your free promo, change your price to $0.99.

Keep this price for a week. Then change to $1.99 and hold that price for a week, then $2.99, and from there you can experiment with prices as you see fit.

Rule of thumb: Any price between $2.99 and $9.99 will get you 70% of that price in royalties. Any price below or above will get you 35% in royalties.

Amazon is running a beta program called KDP Pricing Support. This will show you the relationship between the optimal price, past sales, and author earnings for KDP books similar to yours.

 

Now you have the secret to publishing and marketing your book to make money for you!

If you would like to write a book and publish it with the full support of a whole community, check out selfpublishingsystem.com.


I am happy to answer questions about the process in the comment area below.

Social media start-up marketing expert and Author of the #1 best seller "How to Find Your Passion". Tom is an emerging thought leader on the exciting combination of passion and purpose for performance.

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6 Comments

6 Comments

  1. John Michael

    May 23, 2015 at 11:19 pm

    Thank you very much. You’ve been of great help. I’ve learnt a lot.

  2. john Michael

    May 23, 2015 at 11:15 pm

    Wow, thank you very much Tom. Really needed to know this. I would have probably published my book and not made any substantial money.
    Thank you

  3. Todd

    May 18, 2015 at 6:05 pm

    Good Afternoon Tom, I was unable to download your book off of Amazon “This title is not currently available for purchase” is there another way to purchase it? Thank you for your time and have a great day.
    Todd

    • Tom Ayling

      May 19, 2015 at 1:25 pm

      Hey Todd,

      It will depend where you’re living. Addicted2Success is located in Australia, so they put an Australian link.

      Here’s an link for the US: http://amzn.to/YtXXbl

      If you’re else where, you can type into Amazon.com
      “How to Find Your Passion: 10 Simple Steps to Living A Purpose Driven Life

  4. Tim Denning

    May 17, 2015 at 8:31 am

    Amazing article Tom thanks for sharing. I learnt quite a few things I didn’t know.

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Success Advice

Where Will You Be in 3 Years? How to Strategically Transform Your Life

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Let’s settle the debate once and for all. Which is more important? What you know or who you know? Well, as it turns out, it’s a trick question. The answer: Both.

Progressing in your career or in growing a business is never easy without the right relationships. But, when you finally do get to meet the kind of people who have the power to put you on the fast track to success, you’d better have something to contribute.

By the time we finish college, we’ve spent years and years developing what we know. This knowledge and competence is added upon as we gain on-the-job experience. But, there’s a good chance that you haven’t given nearly as much thought to developing the other side of the equation. Many of us don’t invest sufficient effort to expand who we know. Often, this pattern of behavior persists throughout a person’s entire career.

Don’t Be Random, Be Strategic

We have a tendency to view education very methodically. We plan it out years in advance. Seeing as how that’s only half the battle, shouldn’t we also create a plan to methodically build our network?

Throughout his impressive career, networking expert Keith Ferrazzi has created a method that could change the way you think about developing and nurturing business relationships.

In his bestselling book, Never Eat Alone, Ferrazzi writes: ”The tool I use is something I call the Relationship Action Plan. The most simple version of the plan is separated into three distinct parts: The first part is devoted to the development of the goals that will help you fulfill your mission. The second part is devoted to connecting those goals to the people, places, and things that will help you get the job done. And the third part helps you determine the best way to reach out to the people who will help you to accomplish your goals. This means choosing a medium to connect, but, more important, it means finding a way to lead with generosity.”

For many of us, networking refers to an activity during which we:

  • Congregate in large groups of people (many of whom may be unemployed)
  • Spend a few hours engaging in friendly small talk with strangers
  • Exchanging business cards, followed by never speaking to each other again

There are multiple flaws in this method, not the least of which being that it’s far too random. For the most part, you likely have no idea who’s going to be at the next networking event that you plan to attend. You don’t know if the people that you talk to will be in a position to help you achieve your goals.

“Personal relationships are always the key to good business. You can buy networking; you can’t buy friendships.” – Lindsay Fox

Is Research Creepy?

Take time to plan ahead. Do your best to determine which people have the greatest potential to assist you in accomplishing your professional objectives. Research these people and try to learn how you can meet, connect and build ongoing relationships with them.

As you do so, be sure to keep in mind what Ferrazzi says about “finding a way to lead with generosity”. When reaching out to these people, your first concern should be how to add meaningful value to their lives so that you can establish a positive relationship.

There are those who would probably consider this type of behavior to be borderline stalking. After all, the plan is to diligently study a group of people, some of whom are probably strangers. You want to learn about their likes, dislikes, habits, hobbies, family, friends, etc.

When you think about it this way, it is admittedly a little bit weird. That said, keep in mind that your goal is to create a mutually beneficial relationship by leading with generosity and value. In other words, you’re studying these people in order to learn how to best help them.

Obviously, there are boundaries that you don’t want to cross. Be tactful and respect privacy. Luckily, these days, you can often learn plenty with things like Google, social media and company websites. For the most part, this is information that the person has chosen to publicly share with the world.

In the end, this type of planning may still make you a little uncomfortable. But, honestly, those who refuse to leave their comfort zones tend to have a low propensity for success. If it makes you feel any better, think of yourself as a spy gathering vital intel that will help you accomplish your mission to do good and fight for justice.

What Do You Want Out Of Life?

In your efforts to create and execute your own “Relationship Action Plan” (RAP), remember that this is about achieving your goals… which means you need to have goals. Those goals need to be specific, well thought out and realistic. They also need to have deadlines. (Otherwise they’re just dreams.) 

“I list what I’d like to accomplish three years from today. I then work backward in both one-year and three-month increments to develop mid-and short-term goals that will help me reach my mission.” – Keith Ferrazzi

Where Do You See Yourself In 3 Years?

Imagine what you could accomplish after three years of executing a well thought out Relationship Action Plan!

You probably spent somewhere between one and two decades in school developing and increasing what you know. Now you can add to that knowledge by expanding who you know, so you can achieve the kind of success that we all want.

What do you think is most important: what you know or who you know? Let us know by commenting below!

Image courtesy of Twenty20.com

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Success Advice

The Ugly Truth About Success and Why You’re Not Achieving It

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As human beings, most of us have this tendency to overcomplicate things. Maybe you’ve had this experience of trying to find success, but for some reason, it keeps eluding you.  In our pursuit to win, hardly anyone tells us the ugly truth about why most of our dreams seem to evade us.

Today, I’m going to share with you why so many people are held back from fully realizing their dreams as well as how to overcome those obstacles.   

By creating a resolve to not make these three mistakes and falling prey to these common weaknesses – we can shift our success and assure that our goals are attained. Getting to the finish line isn’t as hard as you think – that is, if you don’t let yourself fall into these three traps.

1. You Don’t Follow A Plan Long Enough

In today’s society, we’re used to microwave results – we are accustomed to zapping our results. Push a button and voila your food is ready. Watch a movie and just like that in two hours the hero has experienced pain, sadness, and triumph. Sadly though, success doesn’t happen with a push of a button or in a two-hour window.

An example of where I fell prey to this ‘fast results mentality’ was when I wanted to create my ideal body. I hired trainers, tried systems, diets, and fads, yet none of it worked…or so I told myself. But the reality was this: I gave up too soon. It was never the plan, the diet, or the trainer. It wasn’t my lack of expertise or lack of potential. The only thing that stopped me was my inability to stick to a plan long enough.

In my conversations with Jack Canfield, Elliott Hulse, Robert Kiyosaki and numerous highly-successful individuals, I’ve learned they all made a plan and stuck to it for years. If you want to achieve greatness, you must make the plan and then work that plan every single day. Be consistent and be willing to let the results blossom with time.

“Plan your work and work your plan.” – Napolean Hill

2. We Don’t Hold Our Belief Long Enough

Einstein was once asked if he was a genius, to which he gave a simple response:  “It’s not that I’m so smart, it’s just that I stay with problems longer.” I love his response.

To live out and embody is one that has taken me a long time to understand. You see, for a long time I’ve had this terrible habit, it’s a habit I don’t want to admit to anyone I ever had. For decades, I’ve been a quitter. Not just outwardly, but in faith, I’ve tended to quit.

If you’re struggling to achieve some great result, it’s likely you’ve also come across this stumbling block. Losing faith too soon can make us quit when in reality a few more steps could mean reaching Graceland.

After working hard at attaining my ideal body, I finally achieved it. The plan was simple when I stuck to it because I ate specific food and worked out. I repeated this process every day for several years. It wasn’t instantaneous or easy, but it was simple. The same goes for writing, creating wealth, and creating just about anything – create a plan and work that system day-after-day.

It’s not sexy, but it’s the truth. Big wins are a bunch of small actions taken on a regular basis. A home is built one nail, one board, one screw at a time. Create a plan and work that plan.

In the world of Hollywood and marketing, we often dress up success in a fancy costume, fancy perfume, and an elegant story. But at the end of the day, every dress is stitched the same with threads of hope, intense hours of sewing, and focused labor.

3. We Don’t Seek Roads That Have Been Paved For Us

One of my favorite coaches of all time is Anthony Robbins. One of my favorite quotes from him is this: “Success leaves traces.” In my desire to achieve greatness, I’ve made one fatal mistake time after time. That mistake was always seeking to get there on my own, in my own way, without the help of anyone.

If I had listened to Anthony, I would have looked for those traces and followed them to the finish line. For those of us who are strong, capable, and want to achieve greatness, the desire to ‘do it our way’ can be our greatest strength or hindrance.

In my case, it made my work a lot harder. When I first tried to sell high-end consulting, I thought I could just figure it out. I didn’t want to listen to anyone, hire anyone, or study. I had achieved so much in business I thought I could do it my way. In doing so, I delayed my success.

Once I admitted to myself and others that I didn’t know how to pave the road to success in this area I opened up new roads to success. I was introduced to people who had already paved a way and thus made my work much easier. Instead of whacking my way through the weeds and wild growth of my own ignorance, I was shown the highway to success, and instead of weed-whacking, it was like driving a Ferrari down I-90.

“Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins

If you’re having a tough time achieving some results, I want you to have a finely tuned mind and heart which will take perseverance, follow-through, and faith. Lastly, it’s going to help you immensely if you can find a pre-paved path. If you want the highway to success, it does exist, it just takes looking for pre-paved paths and then working the plan to get there.

How are you making sure you become successful in life? Please share your thoughts below!

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Success Advice

Always Choose Love, Not Fear

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A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

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Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

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Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
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Where Will You Be in 3 Years? How to Strategically Transform Your Life

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Let’s settle the debate once and for all. Which is more important? What you know or who you know? Well, as it turns out, it’s a trick question. The answer: Both. (more…)

Seth Coyne is a copywriter and branding consultant. He prefers to be addressed as Jedi Master Seth. Click here to download his Innovation Cheat Sheet with 9 hacks to creating an endless stream of brilliant ideas for entrepreneurship, business growth and career advancement.

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6 Comments

6 Comments

  1. John Michael

    May 23, 2015 at 11:19 pm

    Thank you very much. You’ve been of great help. I’ve learnt a lot.

  2. john Michael

    May 23, 2015 at 11:15 pm

    Wow, thank you very much Tom. Really needed to know this. I would have probably published my book and not made any substantial money.
    Thank you

  3. Todd

    May 18, 2015 at 6:05 pm

    Good Afternoon Tom, I was unable to download your book off of Amazon “This title is not currently available for purchase” is there another way to purchase it? Thank you for your time and have a great day.
    Todd

    • Tom Ayling

      May 19, 2015 at 1:25 pm

      Hey Todd,

      It will depend where you’re living. Addicted2Success is located in Australia, so they put an Australian link.

      Here’s an link for the US: http://amzn.to/YtXXbl

      If you’re else where, you can type into Amazon.com
      “How to Find Your Passion: 10 Simple Steps to Living A Purpose Driven Life

  4. Tim Denning

    May 17, 2015 at 8:31 am

    Amazing article Tom thanks for sharing. I learnt quite a few things I didn’t know.

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Success Advice

Where Will You Be in 3 Years? How to Strategically Transform Your Life

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Let’s settle the debate once and for all. Which is more important? What you know or who you know? Well, as it turns out, it’s a trick question. The answer: Both.

Progressing in your career or in growing a business is never easy without the right relationships. But, when you finally do get to meet the kind of people who have the power to put you on the fast track to success, you’d better have something to contribute.

By the time we finish college, we’ve spent years and years developing what we know. This knowledge and competence is added upon as we gain on-the-job experience. But, there’s a good chance that you haven’t given nearly as much thought to developing the other side of the equation. Many of us don’t invest sufficient effort to expand who we know. Often, this pattern of behavior persists throughout a person’s entire career.

Don’t Be Random, Be Strategic

We have a tendency to view education very methodically. We plan it out years in advance. Seeing as how that’s only half the battle, shouldn’t we also create a plan to methodically build our network?

Throughout his impressive career, networking expert Keith Ferrazzi has created a method that could change the way you think about developing and nurturing business relationships.

In his bestselling book, Never Eat Alone, Ferrazzi writes: ”The tool I use is something I call the Relationship Action Plan. The most simple version of the plan is separated into three distinct parts: The first part is devoted to the development of the goals that will help you fulfill your mission. The second part is devoted to connecting those goals to the people, places, and things that will help you get the job done. And the third part helps you determine the best way to reach out to the people who will help you to accomplish your goals. This means choosing a medium to connect, but, more important, it means finding a way to lead with generosity.”

For many of us, networking refers to an activity during which we:

  • Congregate in large groups of people (many of whom may be unemployed)
  • Spend a few hours engaging in friendly small talk with strangers
  • Exchanging business cards, followed by never speaking to each other again

There are multiple flaws in this method, not the least of which being that it’s far too random. For the most part, you likely have no idea who’s going to be at the next networking event that you plan to attend. You don’t know if the people that you talk to will be in a position to help you achieve your goals.

“Personal relationships are always the key to good business. You can buy networking; you can’t buy friendships.” – Lindsay Fox

Is Research Creepy?

Take time to plan ahead. Do your best to determine which people have the greatest potential to assist you in accomplishing your professional objectives. Research these people and try to learn how you can meet, connect and build ongoing relationships with them.

As you do so, be sure to keep in mind what Ferrazzi says about “finding a way to lead with generosity”. When reaching out to these people, your first concern should be how to add meaningful value to their lives so that you can establish a positive relationship.

There are those who would probably consider this type of behavior to be borderline stalking. After all, the plan is to diligently study a group of people, some of whom are probably strangers. You want to learn about their likes, dislikes, habits, hobbies, family, friends, etc.

When you think about it this way, it is admittedly a little bit weird. That said, keep in mind that your goal is to create a mutually beneficial relationship by leading with generosity and value. In other words, you’re studying these people in order to learn how to best help them.

Obviously, there are boundaries that you don’t want to cross. Be tactful and respect privacy. Luckily, these days, you can often learn plenty with things like Google, social media and company websites. For the most part, this is information that the person has chosen to publicly share with the world.

In the end, this type of planning may still make you a little uncomfortable. But, honestly, those who refuse to leave their comfort zones tend to have a low propensity for success. If it makes you feel any better, think of yourself as a spy gathering vital intel that will help you accomplish your mission to do good and fight for justice.

What Do You Want Out Of Life?

In your efforts to create and execute your own “Relationship Action Plan” (RAP), remember that this is about achieving your goals… which means you need to have goals. Those goals need to be specific, well thought out and realistic. They also need to have deadlines. (Otherwise they’re just dreams.) 

“I list what I’d like to accomplish three years from today. I then work backward in both one-year and three-month increments to develop mid-and short-term goals that will help me reach my mission.” – Keith Ferrazzi

Where Do You See Yourself In 3 Years?

Imagine what you could accomplish after three years of executing a well thought out Relationship Action Plan!

You probably spent somewhere between one and two decades in school developing and increasing what you know. Now you can add to that knowledge by expanding who you know, so you can achieve the kind of success that we all want.

What do you think is most important: what you know or who you know? Let us know by commenting below!

Image courtesy of Twenty20.com

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The Ugly Truth About Success and Why You’re Not Achieving It

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As human beings, most of us have this tendency to overcomplicate things. Maybe you’ve had this experience of trying to find success, but for some reason, it keeps eluding you.  In our pursuit to win, hardly anyone tells us the ugly truth about why most of our dreams seem to evade us.

Today, I’m going to share with you why so many people are held back from fully realizing their dreams as well as how to overcome those obstacles.   

By creating a resolve to not make these three mistakes and falling prey to these common weaknesses – we can shift our success and assure that our goals are attained. Getting to the finish line isn’t as hard as you think – that is, if you don’t let yourself fall into these three traps.

1. You Don’t Follow A Plan Long Enough

In today’s society, we’re used to microwave results – we are accustomed to zapping our results. Push a button and voila your food is ready. Watch a movie and just like that in two hours the hero has experienced pain, sadness, and triumph. Sadly though, success doesn’t happen with a push of a button or in a two-hour window.

An example of where I fell prey to this ‘fast results mentality’ was when I wanted to create my ideal body. I hired trainers, tried systems, diets, and fads, yet none of it worked…or so I told myself. But the reality was this: I gave up too soon. It was never the plan, the diet, or the trainer. It wasn’t my lack of expertise or lack of potential. The only thing that stopped me was my inability to stick to a plan long enough.

In my conversations with Jack Canfield, Elliott Hulse, Robert Kiyosaki and numerous highly-successful individuals, I’ve learned they all made a plan and stuck to it for years. If you want to achieve greatness, you must make the plan and then work that plan every single day. Be consistent and be willing to let the results blossom with time.

“Plan your work and work your plan.” – Napolean Hill

2. We Don’t Hold Our Belief Long Enough

Einstein was once asked if he was a genius, to which he gave a simple response:  “It’s not that I’m so smart, it’s just that I stay with problems longer.” I love his response.

To live out and embody is one that has taken me a long time to understand. You see, for a long time I’ve had this terrible habit, it’s a habit I don’t want to admit to anyone I ever had. For decades, I’ve been a quitter. Not just outwardly, but in faith, I’ve tended to quit.

If you’re struggling to achieve some great result, it’s likely you’ve also come across this stumbling block. Losing faith too soon can make us quit when in reality a few more steps could mean reaching Graceland.

After working hard at attaining my ideal body, I finally achieved it. The plan was simple when I stuck to it because I ate specific food and worked out. I repeated this process every day for several years. It wasn’t instantaneous or easy, but it was simple. The same goes for writing, creating wealth, and creating just about anything – create a plan and work that system day-after-day.

It’s not sexy, but it’s the truth. Big wins are a bunch of small actions taken on a regular basis. A home is built one nail, one board, one screw at a time. Create a plan and work that plan.

In the world of Hollywood and marketing, we often dress up success in a fancy costume, fancy perfume, and an elegant story. But at the end of the day, every dress is stitched the same with threads of hope, intense hours of sewing, and focused labor.

3. We Don’t Seek Roads That Have Been Paved For Us

One of my favorite coaches of all time is Anthony Robbins. One of my favorite quotes from him is this: “Success leaves traces.” In my desire to achieve greatness, I’ve made one fatal mistake time after time. That mistake was always seeking to get there on my own, in my own way, without the help of anyone.

If I had listened to Anthony, I would have looked for those traces and followed them to the finish line. For those of us who are strong, capable, and want to achieve greatness, the desire to ‘do it our way’ can be our greatest strength or hindrance.

In my case, it made my work a lot harder. When I first tried to sell high-end consulting, I thought I could just figure it out. I didn’t want to listen to anyone, hire anyone, or study. I had achieved so much in business I thought I could do it my way. In doing so, I delayed my success.

Once I admitted to myself and others that I didn’t know how to pave the road to success in this area I opened up new roads to success. I was introduced to people who had already paved a way and thus made my work much easier. Instead of whacking my way through the weeds and wild growth of my own ignorance, I was shown the highway to success, and instead of weed-whacking, it was like driving a Ferrari down I-90.

“Successful people ask better questions, and as a result, they get better answers.” – Tony Robbins

If you’re having a tough time achieving some results, I want you to have a finely tuned mind and heart which will take perseverance, follow-through, and faith. Lastly, it’s going to help you immensely if you can find a pre-paved path. If you want the highway to success, it does exist, it just takes looking for pre-paved paths and then working the plan to get there.

How are you making sure you become successful in life? Please share your thoughts below!

Image courtesy of Twenty20.com

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Always Choose Love, Not Fear

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A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

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5 Unusual Productivity Tips From Famous Procrastinators

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Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
Continue Reading

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