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Success Advice

5 Ways to Magnetize Your Audience

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You’re putting yourself out there, which is brave. However, like many business owners, executives, and speakers, you may be struggling with this one question running on repeat — “How do I get them to…” (fill in the blank). That could be anything from, “buy my course”, to “pay attention to me”, to “listen to what I have to say”, and so many more. Regardless of what makes you nervous speaking to your audience, you’re not alone.

Here are 5 powerful ways to magnetize your audience so you can get and keep your audience’s attention:

1. Know Your Audience

First, you have to create your content for the audience you’re talking to. The presentation you give to your team should not be the same exact presentation you give to your investors. They have different interests, values, and concerns. If you tried to speak to those two different audiences in the same way, you’d leave everyone confused.

It’d be like trying to speak to computer programmers and makeup artists at the same time. They might both understand what you’re saying, but you’re not likely to get either audience to buy into your perspective without direct, focused attention on their issues, their values, and their unique solutions.

That’s why every time you speak, your signature talks must be tweaked to the demographic you are addressing. Business owners often show up looking for actionable advice and lean into stories that will help them shift their mindset to reach their goals. Executives, on the other hand, are looking for data-driven processes that will help them grow, while facing the unique challenges that come with a corporate setting.

2. Storytelling

There is one skill that will always keep your audience wanting more, that translates across every communication medium there is storytelling. When you’re talking facts and figures, people usually tune out. Storytelling helps your audience connect and engage with the information you’re sharing.

Plus, storytelling actually helps your audience remember what you shared with them. All of a sudden, the ten tin shingles Ben got engraved with ten powerful memories for his 10th wedding anniversary for his spouse just became a much more powerful visual than the simple fact of “10th wedding anniversaries are represented by tin”. When you tell stories, you make memories.

“I’ll tell you a secret. Old storytellers never die. They disappear into their own story.” – Vera Nazarian

3. Look The Part

Seven seconds…that’s all the time you have to make a lasting impression on the audience you’re speaking to. This means that your outfit better be on point and fit the occasion. There are few things worse for a first impression than wearing something inappropriate or poorly put together. 

You’ve got to remember that your clothes reflect your personality, awareness level, and authority. That means when people look at you, they’re subconsciously assessing if they can depend on your or not — if you can be trusted.

To avoid potentially negative on-sight first impressions, make sure your outfit is properly fitted and flatters your figure. You want to be comfortable so you can move with confidence. If you want to take it up a notch and truly command the space, choose the right color so no matter where you are in the room, eyes gravitate toward you.

Most importantly, you must look and feel like you—even when your look needs to be elevated. For example, if you wear jeans and a t-shirt most days but need to be suited up, find a suit you love. Otherwise you may feel restricted or inauthentic which will be apparent to everyone watching you. In fact, 55 percent of your presentation will be your body language so if you don’t feel confident in your attire, it will show in how you walk, stand, and move.

4. Create An Emotional Bond

Whether you are presenting to five people or 5,000 people, you must connect with your audience. Here are just a few ways to up your emotional bond game and magnetize your people.

  • Start with a story instead of a “this is who I am” introduction. For example, walk them through how you have failed miserably with the first business you launched and then found success. Tie that back to what you’re going to teach them.
  • Use silence for impact. Just a few seconds of pause after a key point or shocking statistic is essential. It’s also the perfect place for a visually engaging slide.
  • Look into people’s eyes while you speak, especially if it looks like what you are saying is resonating with them. Keep individual eye contact between three to five seconds.
  • Ask connection questions like “Has anyone here ever…”, then raise your hand to encourage the audience to do the same. This will increase inclusion and create authority.
  • After asking the audience a question, ask someone to share. This will require you to respond on the fly so you must be ready.
  • Tell a joke. Don’t worry if you aren’t the funniest person in the world. What is important is that the audience gets the reference. Inside jokes are often the best because they connect with the audience. For example, if you are presenting to video game designers, you could reference Cheetos and D&D and they would get it.

“There’s always room for a story that can transport people to another place.” – J.K. Rowling

5. End With A Bang

Your audience will always remember how your speech ended and how it made them feel. You’re either going to end with a bang, creating a surge of people who want to work with you, or you are going to end with crickets. 

It’s all about a compelling ending. This might be a climax you’ve been building up to. A challenge or call to action. A final inspirational story. One last laugh. Whatever it is, make sure it’s scripted. It’s the final take away, the lasting impression, and you don’t want to leave it to chance. 

Do you like to do public speaking? What’s your best piece of advice for someone who’s scared to speak in public? Share with us below!

Tara Hooper is a communication consultant and stylist, working with business owners, companies, and corporations to create dynamic teams with the power to communicate beyond boundaries or barriers for enhanced productivity, profitability, and presence, using the G2 Communication Method™. Tara's consulting and genius is trusted by global brands such as Toyota Financial Services and Liberty Mutual. She uses her over 20 years of experience in leadership, communication, and presence, to enhance team dynamics, increase effective leadership, and build strong interpersonal skills so they can close more deals and create more bottom line profit. If you are interested in exploring the next steps you need to take to make your mark in any room, check out Tara’s guide for owning the room and making a lasting impression.

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Success Advice

11 Mark Manson Lessons That’ll Redefine Success in the Digital Age

Success in the digital age isn’t about hacks, it’s about the raw, real lessons Mark Manson actually lives by.

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In 2016, Mark Manson released The Subtle Art of Not Giving a F*ck, a brutally honest, thought-provoking book that redefined self-help for a new generation. (more…)

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Change Your Mindset

The Secret Daily Routines Behind History’s Most Brilliant Thinkers

Uncover the daily rituals and hidden habits that powered history’s most brilliant minds to success.

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Why Daily Rituals Matter

Every great achiever has one thing in common: discipline. Behind the novels, inventions, discoveries, and masterpieces are small, consistent habits repeated daily. (more…)

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Did You Know

How to Turn a Simple Link-in-Bio Into a Powerful Brand Hub

Transform your forgotten bio link into a high-impact gateway that fuels engagement, clicks, and conversions across every social platform.

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Personal Development

These 11 Habits Will Make You More Productive, Successful, and Confident

Boost your focus, confidence, and results with 11 powerful habits successful people use every day.

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Successful people love to help beginners. They have an incredible work ethic and rarely complain. As a result, others naturally look up to them and want to follow in their footsteps.

But here’s the truth: there’s no success without sacrifice. You’ll need to give up comfort, excuses, and sometimes even social approval to accomplish your goals.

Value comes from solving problems, and these 11 powerful tips will help you become more productive, successful, and confident, starting today.

1. Take Short Breaks After Finishing a Task

Psychology shows it’s important to reward positive behaviour.

After completing a big task or finishing a book, take five minutes to walk, stretch, or simply breathe. This quick reset helps your brain recharge and strengthens focus.

Many great writers swear by morning walks, solitude, and reflection can unlock creativity.

But if you refuse to take breaks, don’t be surprised when burnout hits. Your brain needs recovery time just as much as your body does.

2. Schedule Your Most Important Tasks First

Multitasking kills productivity. If you want to get more done, try time blocking, a method where you dedicate set periods for specific tasks.

Productivity expert Caitlin Hughes explains, “Time blocking involves scheduling blocks of time for your tasks throughout the day.”

For example, if you’re a writer:

  • Research your topic at night.

  • Write your first draft in the morning (don’t worry if it’s rough).

  • Edit in the afternoon, great writing comes from rewriting.

You can’t buy more time. Use it intentionally and without regret.

3. Eliminate Distractions from Your Workspace

Focus is the foundation of success.

According to Inc. Magazine, it takes an average of 23 minutes to recover from a distraction. That’s nearly half an hour of lost productivity every time you check your phone.

Put your phone away. Close unnecessary tabs. And yes, limit your Netflix binges.

Meeting deadlines consistently is one of the fastest ways to stand out and earn respect.

4. Take Full Responsibility for Your Life

Entrepreneur Derek Sivers once said, “Everything is my fault.”

This mindset doesn’t mean self-blame; it means self-ownership. Stop pointing fingers, making excuses, or waiting for others to change.

If your habits (like smoking or drinking too much) hold you back, it’s time to make better choices. Your friends can’t live your dreams for you; only you can.

5. Invest an Hour a Day in Learning New Skills

Knowledge compounds over time.

Whether you read books, take online courses, or practise a craft, consistent learning gives you a competitive edge.

I used to struggle with academic writing, but I improved by studying the work of great authors and applying what I learned.

Your past doesn’t define you; your actions do. Every new skill adds another tool to your arsenal and makes you more unstoppable.

6. Develop a Growth Mindset

Psychologist Dr. Carol Dweck introduced the concept of fixed vs. growth mindset.

  • A fixed mindset believes success is based on natural talent.

  • A growth mindset believes success comes from effort and learning.

Choose the growth mindset. Embrace challenges. See failures as feedback. In today’s fast-moving digital world, adaptability is your biggest advantage.

7. Learn Marketing to Reach People Who Need You

I once believed marketing was manipulative, until I realised it’s about helping people solve problems.

If your work provides genuine value, marketing is how you let others know it exists. Even Apple spends billions on it.

Don’t be ashamed to promote your skills or business. Without visibility, your ideas will never reach the people who need them most.

Creative professionals who understand marketing and sales have an unfair advantage.

8. Ask Your Mentor the Right Questions

Good mentors can fast-track your growth.

While mentorship often costs money, it’s one of the best investments you can make. Great mentors don’t care about titles; they care about your progress.

If you don’t have access to a mentor yet, books are your silent mentors. Read the best in your field, take notes, and apply what resonates.

9. Build Confidence Through Action, Not Affirmations

Author Ryan Holiday once said, “I don’t believe in myself. I have evidence.”

Confidence doesn’t come from shouting affirmations into the mirror; it comes from proof. Doing hard things, keeping promises to yourself, and following through.

When you consistently take action, your brain gathers evidence that you can handle whatever comes next. That’s real confidence, grounded, earned, and unshakable.

10. Focus on Your Strengths

Your strengths reveal where your greatest impact lies.

If people compliment you on something often, it’s a clue. Lean into it.

A former professor once told me I was creative, and that simple comment gave me the confidence to go all in. I studied creativity, applied it daily, and turned it into my career advantage.

Double down on your strengths. That’s how you build momentum and mastery.

11. Identify and Challenge Your Limiting Beliefs

Your beliefs shape your reality.

For years, I believed I couldn’t be a great writer because of my chronic tinnitus and astigmatism, sensory challenges that made concentration difficult. But over time, I realised those struggles made me more disciplined, observant, and empathetic.

Your limitations can become your greatest motivators if you let them.

Avoid shortcuts. Growth takes time, but it’s always worth it.

Final Thoughts

Becoming productive, successful, and confident isn’t about working harder than everyone else. It’s about working smarter, consistently, and intentionally.

You don’t need to overhaul your life overnight. Start small: take a break after your next task, schedule your priorities, or spend one hour learning something new.

Every habit you change compounds into long-term success. Remember, true change comes from practising new behaviours.

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