Connect with us

Success Advice

5 Ways to Improve Your Audience Engagement

Published

on

audience engagement

When you first thought of your business idea and created your business, you were probably thinking about how much people needed what you had to offer and all of the people you were going to be able to help. Even though none of that has changed, it can be really discouraging to continue to post on social media, do Facebook lives, and try to make any kind of a call to action when all there is are crickets when you do.

Instead of banging your head against the wall, and trying to figure out what is wrong with your idea, let me give you 5 ways to improve your audience engagement:

1. Increase the amount of content you are putting out

Sometimes, the main reason why you are not seeing the engagement you are looking for is because people are not seeing your posts. Each social media platform has its own algorithm.

Even if you posted once or even twice that day, some of those algorithms can still make it possible for your people NOT to see even one of your posts. Posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement.

2. Ask the right questions

Remember when I said that posting a few to several times a day will increase the number of people seeing your posts which should, in turn, increase your engagement? The reason it should but may not increase your engagement is because you are not asking enough of the right questions.

You can post content that you like or are interested in, but you have to remember YOU are not the one buying your products and services. You need to learn what your target audience wants to see and talk about. Learn what gets them engaged and what keeps them engaged by asking the right questions.

“We thought that we had the answers, it was the questions we had wrong.” Bono

3. Switch it up a little

Have you ever had a routine that was so dry and bland it made you dread doing it? That is exactly what your audience feels like when you post the same kind of content all the time. Everyone doesn’t like meatloaf every day. No matter what you are selling, your audience craves interesting, informative, and encouraging content. If you can give this to them consistently, they will fall in love with you and keep on coming back for more.

4. Analyze your data

When you increase the content you put out, you will have a lot more data to analyze so you can understand the people who you are trying to reach. This will help you to understand which kind of content is consumed more by your audience, what platform has better engagement, and what your audience is trying to tell you they want and need.

“It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available.”- Tim Berners-Lee

5. Calls to action are key

The last thing you want to do is to give your audience some amazing content and not have a place for them to go to learn or get more. Inviting yourself somewhere can be very awkward, so why would you want your audience to do that? They may want to connect with you but they don’t know where to go and how to connect. Invite them in and make them feel wanted and welcomed. This will cut out the awkwardness and also the confusion of how they can better connect with you.

Increasing your engagement can be done easily if you are willing to follow these 5 ways to improve your audience engagement. Once you have done that, the engagement will come and the sales are bound to follow.

How are you staying connected to your audience? Make sure to comment below and let us know!

Image courtesy of Twenty20.com

Hi, I'm Denise Damijo, I'm a Business and Lifestyle Strategist and a #1 Bestselling author of "When You're Done Expecting." I love helping other entrepreneur's get laser-focused on plugging the holes in their business so that they can improve their lives. You can find me writing for cool publications like this one, Huffington Post, Thrive Global, and She Owns It. I also love cooking up a good business plan and spending quality time with my family. Connect with me on my Podcast, Mind Money Mogul or on Facebook.

Advertisement
2 Comments

2 Comments

  1. Timo

    Oct 14, 2017 at 10:15 am

    Nice one! Especially 4 was a huge game changer for me. Took some time especially if you are on several different platforms to gather all that data and then work it out but it’s worth it and will save you a lot of time in the long-run!

    • Denise Damijo

      Oct 16, 2017 at 2:47 pm

      Hey Timo! I’m glad that you enjoyed my article! Yes, 4 is key and if you are not doing 4 then you are really spinning your wheels. In business, you always want to know what is working and what is not.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

3 Principles to Help You Transform Your Relationship With Money

Published

on

Image Credit: Unsplash

Money is a cultural obsession. Whether we accept it openly or just silently nod, money is central to our life. Not in a binary sort of way, where when someone likes money, they don’t care about other virtues in life or if they never talk about money, it must make them a saint. But money as means to an end; A channel that takes you to a better place than where you were 12 months ago. As an input to your growth and a resource for creating an enriched life. (more…)

Continue Reading

Success Advice

5 Simple Ways You Can Raise Your Vibration For Success

Published

on

Image Credit: Unsplash

If you’ve ever heard about the Law Of Attraction, then you know that the universe responds to the energy or the frequency at which we vibrate. Like attracts like and positive thoughts result in positive results. So, when we aim to succeed in life or try to attract happiness, love, or abundance, we need to make sure we are vibrating and matching our frequency with that of the universe to be in its alignment. In short, our thoughts can only become our reality when we allow them to be, which is, by raising our vibration.  (more…)

Continue Reading

Success Advice

The Top Habits That Are Stopping You From Becoming Rich and Wealthy

Published

on

Image Credit: Freepik

Did you know, if you put $5 into a savings account every single morning when you woke up for the next ten years, you would have a savings account at the end totalling $18,250? When it comes to being rich, we all love the idea of having millions in the bank, but what most people don’t realise is that it’s not earning a ton of money that makes people rich, it’s the mindset and habits that go with their lifestyle. (more…)

Continue Reading

Success Advice

If You Believe You Have to Fail to Succeed, You Should Quit Now

Published

on

Image Credit: Unsplash

You have probably heard quotes like “ No Pain, No Gain” or “The struggle of life is one of our greatest blessings.” Do you ever pause for a moment and ask yourself if that is true? Where did those beliefs come from? Why is it that early in our lives we are trained to believe that the only pathway to success is through failure first? (more…)

Continue Reading

Trending