In the last 6 and a half years I have been fortunate enough to network with some of the world’s most successful leaders in my industry, quit my day job, feature in films (Think & Grow Rich comes out Mid October, 2017) and travel half way around the world and this has all been made possible just by blogging about my passion “Personal Development“. I was even offered Millions of dollars to sell Addicted2Success 3 years into my journey but I turned the multiple offers down because I believed that I was just scratching the tip of the iceberg of what was to come with my brands growth and the positive impact we could have on this world.
There has been some ups and downs a long the way, some technical issues and doubts that I have faced, but I am lucky that I stuck it out because I have learned over time, what does and does not work when it comes to creating a successful blog.
So here are 10 things that I have learned along the way that I feel are super important for any blogger out there to know.
1. You Have to Have a Vision
6 and a half years ago I casted my 10 Year Vision for Success whilst sitting in a workshop with Jordan Belfort, The Wolf of WallStreet. I wrote out a 6 page Vision and started with the 10th year and reversed engineered it back to that very day of 14th April, 2011.
By the 6th year I was already living in my original 10 year Vision. This is the power of a Vision Game Plan. Your Vision disciplines you, it chooses your friends for you, it teaches you what to say “Yes” to and what to say “No” to. This plan has kept me on track over the last 6 and a half years and is the core reason why Addicted2Success has become the top Motivation & Inspiration Digital Media company online.
I remember working up in the desert of Western Australia catching snakes, lizards and kangaroos and many other wild Australian animals in the environmental team during some of the hottest days of summer in 130 degree fahrenheit heat. Although the money was good, the shifts were long as I was working 12 hour shifts, 28 days straight and was surrounded by negative people who did not believe in my dreams.
My vision pulled me through the tough times in the beginning and inspired me to work additional hours in my day to overtake my 9-5 income to a point where I had to tell my boss this 9-5 job was costing me too much to be here.
2. Don’t Try and be an Ace at Everything
You will burn yourself out and spread yourself way too thin. Eventually you will want to be covering every angle but to begin with pick one avenue and dominate that field.
Addicted2Success.com was my main focus to begin with. I could have started a podcast, written a book or Vlogged my way to the masses but I knew if I spread myself too thin in the beginning then it would take me 2 – 3x longer to hit my 10 year vision of 10 million views worldwide (which, by the way we are only 6 and a half years into the vision and we have hit 133 Million views so far. Im telling you a 10 Year Vision works!).
When I first started out, I chose Twitter to be the #1 social media platform to promote Addicted2Success.com. I made sure that it was a finally tuned channel, and the traffic from Twitter would then convert into Facebook traffic and mailing list subscribers. I then moved to Facebook and focused on that and so on and so on..
Twitter isn’t what it used to be but it sure did start as a great stepping stone that has lead us to a combined social media following of 2,500,650 followers across all channels to this day.
Find the hottest Social Media platform now and dominate the space so you can elevate from platform to platform like we did at Addicted2Success.
3. Don’t Alienate Yourself
Don’t forget that you are part of a community. The worldwide web is a community of people who are sharing information with one another. If someone has created a great article that you have been inspired by, why not refer to that article by linking to them. Other bloggers love this and in most cases (not all) will link back to you, visit your blog or tell others about you sometime in the future.
I used to think that if I linked out to others that this would take away from my blog. The truth is, people will look at other websites anyway. They will remember that you hooked them up with links to quality articles and bloggers and they are more likely to come back to you out of a loyalty for your quality at the end of the day.
I believe Abundance is a practice and to be honest, I didn’t crack through the lack mentality to reach the land of more abundance until I practiced sharing the success with others.
The Serial Entrepreneur & Best Selling Author “Yanik Silver“ once said to me:
“Why worry about breaking off too many pieces of the pie? When you can just bake more pies”.
So the lesson is, there is more than enough to go around, so share and care and you will be amazed by how many amazing opportunities come back and how many people will be willing to support you in your journey.
4. No More Billboard’n
One big standout mistake that I see a lot of bloggers make is covering their entire site in ads. Choosing to throw an annoying ad that is totally unrelated to the content you post right in your viewers face as soon as they enter the site, or even placing a video ad in the middle of a 200 word article is super douchey and people can tell that you are all about the money and that your priority is not about delivering valuable content to your audience.
You don’t want your site to look like a billboard. It devalues your website and is very distracting. If your viewers wanted to see an overload of ads they would just google a video of Times Square and stare at that.
5. You Can’t Do It All Alone
My good friend and business mentor “Tai Lopez” told me many years ago “You can’t do it all, if you wanna go big-time you need to find a partner that will compliment your weaknesses so you can focus on your strengths.”
Bill Gates had Paul Allen, Warren Buffett has Charlie Monger, Steve Jobs had Steve Wozniak. They all found a strong, skilled partner to take their business to the next level.
I have aligned with a few business partners who are incredible at what they do and this has only added to the business and vision, it has never taken from it. That’s why I love helping others to achieve success online too. I create guides and run mastermind groups to show others how I have been able to achieve this success online so they too can help and inspire others with their journey.
If you haven’t already, make sure you get your hands on my guide, The Formula (The Secret Ingredients of Online Success)
This is the guide that I wish I had 6 and a half years ago. If I had this knowledge back then I would be where I am today in 1 to 2 years.
6. Understand Your Audience
Do you know what niche’ you fall under? A lot of people are just throwing everything out there that they think will stick and they are not holding or attracting their viewer’s attention because their subject is a little too broad.
Work out what your niche is. If it is a website about “The Art Of Hackey Sacking” then stick to hackey sacks. Don’t expand it out to sports of all sorts because it loses its edge and becomes a website that is going to leave you in a cesspool of millions of others that are covering the same old topics.
One guy in the US pulls in $10,000 a month from his blog about fancy cactus designs. If he can make 10k from cactus lov’n, you can just about make it with any creative niche’ that comes to mind.
7. Don’t Copy Your Competition
In most cases in business it is a great idea to study your competition so that you can out compete them. In the world of blogging, don’t do it! The key is to have your own unique flair and to be found by YOUR like-minded peers through search engines.
So if you are just writing articles the way that you would, and you are not writing an article for the sake of competing with an other, then you will position yourself in a place where you have no competition.
Multi Millionaire blogger Pete Cashmore said something that really resonated with me, he said:
“We are really competing against ourselves, we have no control over how other people perform.”
Pete Cashmore hit the nail right on the head with that one. Just do you! and you will be rewarded for it over time.
8. Use Your Blog As Leverage
Once you get a good amount of traffic in place ie..10,000+ a month then you can really start leveraging off that. Reach out to those with a large follower base and exposure than you and ask them if they would like to be featured on your site. Once you feature them, send them a ReTweet link or an e-mail blast out letter of the article that you featured them in so that they can share it with their network.
Dwayne “The Rock” Johnson, among many celebrities who have supported Addicted2Success over the years, seemed to appreciate whenever we would write articles about him and every time he would share our articles on his Twitter channel we would get a flood of 10,000+ viewers.
I have also been able to use Addicted2Success and its reach to build a successful podcast called The Addicted2Success Podcast which is one of the top Business podcasts right now featuring Tony Robbins, Les Brown, Gary Vaynerchuk, Gabby Bernstein, Jack Canfield, Simon Sinek, Grant Cardone and 100+ other incredible leaders.
Start being resourceful. Look for ways that you can platform and leverage yourself off other materials and connections you have in your reach.
9. Minimize Your Page Load Time
Google pays a lot of attention nowadays to page speeds when it comes to SEO. All you need to do is head over to Google’s Page Speed Test and run a test on your domain name and it will give you an idea of what changes are needed to speed up your website load time.
I run Addicted2Success through CloudFlare which not only secures my site from DDoS attacks but surprisingly speeds up my page load time by 20%. Cloudflare is free and easy to set up so you should check it out when you get a chance.
The more graphics, flash and plugins you have on your page, the slower your site is going to load. Sometimes you have to sacrifice big files for a faster load. So it is a good idea to go back through your site and see what is in your sidebar, what plugins are activated and what un necessary old content is taking too long to load.
10. Get In The Zone (a little feng shui blogging)
So this has got to be one of the most important parts of blogging, which I believe has played an important part in my success online.
So before you start your day with blogging make sure you have had something to eat, something to drink and you are comfortable in your environment. Make sure that you have a clear and concise idea of how much time you have to work online for the day. Remove any distractions around you and time block your social media explorations so that you aren’t wasting your time on Facebook, reading ridiculous stories about Justin Bieber and cats.
If you want to inspire the world with your content then you need to live buy the rule of “Create > Consume”. Don’t be ruled by the robots, unplug and create so your content can be consumed by everybody else.
Make sure you start your day right with a little stretching, exercise, hydration and gratitude or prayer. Something that awakens a little energy in you, because you will need it when it comes time to be creative and to shine online. It may sound a little cheesy but if it helps you to feel more professional by wearing a suit, a beanie, or even having a coffee at arm’s length, then do it!
You have to be in the zone to produce your best material.
As you can imagine we are just scratching the surface with what I have written above. So Here’s One of the Facebook LIVE Videos I shot out in Colombia where I answered online business questions that I think you will Love:
If you love this article please don’t forget to share it and if you’d love to learn step by step how I built a blog worth millions with millions of views and millions of followers make sure you get a copy of my guide – THE FORMULA (The Secret Ingredients of Online Success).
Here Are 4 Reasons Why You Should Have a Podcast, Youtube Channel or Online Show
Confidence comes from a place of strong understanding of self. After close to three years on radio, I’ve grown from a shy introvert to a shy introvert with an extrovert persona. When the mic is turned on, I can channel a version of myself that some say is attractive, strong, and of course, confident but it wasn’t always this way.
What I want to share with you is what I discovered on this journey into broadcast that you can apply to your life, your ventures, and your personal development. This doesn’t require any fancy gear. It does require a leap of faith on your part because once you go down the road of media; it can change your life.
1. Perceived Expertise
When you go to a doctor, you expect their knowledge will guide them to a solution to your problems. When you have a show, you become your listeners’ doctor. For all the multiple thousands, maybe millions, of YouTube channels, podcasts, and user-created content in the world, each person that gets behind a mic takes a position on their passion, their opinions, and their themes.
They challenge the status quo for the benefit of their listeners in hopes to entertain and educate. With consistency on your side, those fans place you on a platform and give you permission to influence them.
2. Global Acknowledgement
One of the benefits to increasing confidence is when you receive thank you notes from people you may never meet. The feeling of enriching someone’s life from halfway around the globe, provides validation you’re enhancing someone else’s life with your wisdom and your wit.
The very first time I was told I was making a difference in someone’s life in a country other than my own, I felt like I caused massive impact that transcends my circle of influence. When you experience just how much you can cause impact and it comes back to you, it’ll change your worldview.
“Be grateful for what you have and stop complaining – it bores everybody else, does you no good, and doesn’t solve any problems.” – Zig Ziglar
3. Backed By Numbers
One of the most exciting ways to measure success is to quantify your growth. It’s not enough to just broadcast. Having subscribers and downloads helps to know, numerically, how well you’re doing. Word of caution. This can be a way to set yourself up for distress because of number envy but if you understand what the numbers mean; you can control the narrative of the numbers.
The major number that makes most people smile is 10,000. I’d advise it to be 1. Here’s why. As you grow in your industry, so does your reach. If you learned that the one person that subscribed totally changed for the better because of you, wouldn’t that be worth the effort?
4. Effective Communication
While it’s not talked about much, having a show is documentation. You create a dynamic account of your life, your industry, and the pulse on what’s important simply by having a show. When you find a channel to improve your communication skills, you demand attention and people will listen to you. You become more trusted as a leader and people will follow you once they believe you can lead them to their wants and needs.
“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” – Tony Robbins
These insights have helped many people become leaders and, ultimately, move others to their best selves. It’s worked for me and I hope it works for you. At the end of the day, it’s all about showing up and showing out.
Have you ever thought about having a radio show? If so, what would you talk about? Let us below!
5 Essential Skills to Drive Success in Every Niche
There are many people who don’t have the courage to launch a business in a niche as they think they don’t have the right skills and experience to obtain success. While there are specific skills which determine the success in every niche, there are also some general skills which ensure success in any business you would try.
Below are 5 essential skills you need to drive success in every aspect of your life:
When you launch a new business, you need to be prepared for difficult moments such as fighting the competition and winning your target audience. Moreover, if you follow some successful entrepreneurs, you should keep in mind that they also faced difficulties and continue to experience them. So, how does a successful entrepreneur get over all the difficulties?
The essential skill you need to possess is called ambition. Set small and clear milestones in your development plan and use your ambition to go over each difficulty and finalize what you had in your mind. It doesn’t matter how hard the path is going to be. Visualize your target and put in all the efforts to achieve it. Staying organized and scheduling each step to get things done are some of the techniques you can use to achieve success.
2. Listen to those around you
While listening to your instincts is necessary if you want to be a successful entrepreneur, this is not enough. As your business develops, you will have an entire team to manage and lead to success. Therefore, you cannot be a successful leader and have success in every niche unless you learn how to listen to the people around you.
You should listen to your employees and discover what they are expecting from you. This is the way to follow if you want to keep your team motivated and help them give the best of themselves.
On the other hand, you will need to listen to your customers to improve your products and services and provide excellent customer support. By listening carefully to the voice of your customers, you will be able to stand out of the competition and ensure their loyalty towards your brand.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos
When you decided to become an entrepreneur and build your own business, it means you are a courageous person. Courage will help you harness the power of creativity. Don’t be afraid to take risks if you feel a specific action will bring more success to your business.
Apart from doing intensive research on your ideas and developing the exact steps you are going to follow, you will need the courage to implement them. Not all the ideas will turn out to be successful.
Regardless, you will have something to learn from each success or mistake and this will help you move your business even further. When you have the courage to follow a path which is not very familiar to you, this is going to be the moment when you will widen your horizons and exceed your limits to achieve success.
4. Creativity and imagination
If you already implemented your idea and you see that it works, you most probably think that you don’t need to change anything to achieve more success. You need to keep in mind that customers’ preferences change and your competition is waiting for your mistakes to “steal” your clients.
Therefore, you need to use your creativity and imagination to improve your products and services to meet your customers’ expectations. What is more, creativity can also mean that you are open to talk to new people and use their experience to improve something in your business.
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs
5. Continuous learning
If you want to drive success in every niche you will need to show a willingness to learn. You need to stay updated with what happens in your niche and what your customers expect from you.
Education is not only something for school. It is a lifelong process, and you should be open to seek knowledge and improve your skills with every opportunity. An efficient trick is to stay close to people who are already successful in your industry, ask their opinions on various subjects and learn from their experience.
The above five essential skills will help you build a successful business in every niche. A true leader is ambitious, knows to listen to the people around him, and is always open to learning from others.
No matter the size of your business, you will need to be creative and use your imagination to improve your products and services. These skills will help any leader develop new skills, stand out of the crowd, and strengthen his position on the market.
What skill do you think is most important to be successful in life? Let us know below!
5 Key Investment Principles from Warren Buffett
Warren Buffett is a mentor for a lot of traders. Why shouldn’t he be? After all, his investing principles have earned him the title of the world’s greatest investor. His way of working is a little contradictory to many others in the arena of online trading. He doesn’t invest the way it’s depicted in the popular media. He is the kind of investor who likes buying and holding.
Buffett has taught us that once you buy a stock, hold it no matter what. Forget that there is a recession in the economy or it is at its boom. Whether it’s good times or bad, you’re supposed to hold onto the stock.
Buffett doesn’t just buy stocks for the sake of holding them. He buys them for a specific reason. When those reasons no longer exist, he sells the stocks. He not only looks for good prices but sound management and a competitive advantage. He shared his opinion that companies such as IBM, Sears, and GM are great but they cannot stay competitive for long. Therefore, these companies shouldn’t be a part of your portfolio.
Why not learn from the pro himself and invest the right way? Here are 5 key principles to begin with:
1. Invest In What You Know
Before investing in a stock, it is very important to understand what a company does and how it makes its money. Ever wondered why Buffett has always avoided investing in tech stocks? It’s because he does not completely understand their business model. He sticks to what he knows.
This also explains why he prefers investing in Berkshire’s stocks. It represents a diverse mix of stocks such as utilities, banking, and insurance and consumer products. All of these are businesses that Buffett understands very well. No wonder he has invested a significant amount of money here.
“Beware the investment activity that produces applause; the great moves are usually greeted by yawns.” – Warren Buffett
2. Before Buying a Stock, List the Criteria
It makes sense to buy stocks on the basis of criteria, right? After all, you’re ensuring that you don’t end up investing in something unfavorable. You could be searching for stocks in a certain industry with a set price to earnings ratio.
Buffett never makes the price of the stock the sole criteria of his buying decision. Sometimes, great companies end up taking a price dip because of the market situation. However, holding onto these stocks could still turn out to be favorable.
3. Be Aggressive During Tough Times
Generally, it’s not recommended to time the market. But if you’re a long-term investor, you’ll be fine no matter when you buy. This means that even during the tough economic times, you shouldn’t settle down. Keep on looking for opportunities. This is what Warren Buffett does because he knows that things will eventually turn around.
Buffett is known for capitalizing on opportunities during and after the great recession. Bank of America investment is one of the best examples of this. In his latest annual letter, Buffett said that “dark clouds will fill the sky almost after every decade. But it certainly will rain gold.” So don’t despair, keep on investing.
4. Don’t Worry About the Day to Day Market Movements
Along with other tips, Buffett also said that you must only buy a stock if you are comfortable holding on to it in case the stock market shuts down for a decade. Since you are holding onto the stocks for 10 or more years, there is no point in losing sleep over the minor swings.
Ignore the headlines about the trade wars, the government shutdown, and other chaotic news. Instead, you focus on learning the potential growth of your company over the course of time. The fact is, stock prices keep on changing, but it’s not significant if the company’s business still has a bright future.
“Only buy something that you’d be perfectly happy to hold if the market shut down for 10 years.” – Warren Buffett
5. Buy Buffett’s Stocks
Buffett keeps everything simple when it comes to investing. If you don’t want to do the guesswork and research to figure out which stocks to buy, simply invest in the stocks Buffett already owns. But, make sure you understand the business. Buffett discloses his holdings publically each quarter. He has capital in companies such as Wells Fargo, Apple, and Bank of America. To keep things simple, you can buy the shares of Berkshire Hathaway itself.
Warren Buffett hasn’t been successful all by himself. He has a team of investors who help him do legal work and give him investment tips. He’s also a part of an advisor network because he understands that an investor needs all the help he can get. It’s amazing that a billionaire like him still listens to others.
Now that you know how to invest like Buffett, it’s time you prepare your investment strategy. These principles are not hard and fast criteria, they are simply a discipline strategy all investors should stick to. Along with these, you can use math, technical analysis, fundamental analysis, and even stock charts to make a decision. You may not end up a billionaire, but you will avoid losses and make more profits than your fellows.
Which one of the 5 key investment principles from above resonated with you most? Let us know below!
How to Build a Website That Outranks the Competition
Create a concrete presence within the niche you compete by employing an effective content strategy. Your strategy should:
- Establish expertise, authority and trust through the content you produce on and off site.
- Focus on the client. All of the content you produce should have the client in mind in order to maximize the value you’re offering.
- Implement an editorial calendar for the content your company will produce
Enhance your websites SEO with long-form evergreen content
Long-form content is in-depth pieces of content in which the length is arguably an average of 1200 words or more. When visitors read long-form content it increases the time they spend on your website. Google pays close attention to dwell time because it is a direct indication of how useful a website is to a user.
When we refer to evergreen content we refer to articles that provide value to readers for an indefinite amount of time. These types of articles contain fully developed ideas, in depth analysis or teach a specific skill. They come in a variety of forms but most notably are checklists, how-to guides, interviews, infographics or case studies. If written and optimized correctly, an evergreen post to a company blog will generate positive signals to search engines and contribute to a website’s performance.
Web pages with data-driven, resourceful content can encourage visitors to return to the site. When visitors find value in your content, they’ll share your pages and even feature your content on their own websites.
Returning visitors, longer and dwell time are signs of authority, expertise, and trust which are very important ranking signals that will push your site upwards in the search results. Evergreen content contributes to all of the criteria above.
By producing content that stays current for the foreseeable future, you are investing in the growth of your company. Websites with evergreen content attribute a large percentage of their organic traffic to older blog posts that continue to provide value to readers for an indefinite period. The average return on an evergreen post is 30% on traffic approximately three or four months after the post is published.
“Good content is not storytelling. It’s telling your story well.” – Ann Handley
Here are 11 effective ways to structure evergreen content:
1. Lists & Checklists
Creating a top numbered list is an easy way for people to digest content. The titles are instant hooks if the topic is relatable to the reader because a person immediately understands what they’re getting before reading the article such as “Top 10 Ways To Lose 10 Pounds In 30 Days.”
Including numbers in your titles tend to catch a reader’s eye. It also opens the door to optimize articles to show up in position zero. Google has favoured numbered lists in their featured snippets (position zero) in an effort to make searching for answers easier and more efficient.
Give your list a captivating title to amp up the excitement and get a higher click-through rate such as “Top 5 Reasons Companies Succeed At Marketing.”
2. Best of Lists & Product Reviews
“Best of lists” is a timeless form of evergreen content because it can be updated to remain current. For example, the list “Best SEO Tools and Software” can be updated annually and the post maintains the traffic that has been built up from returning visitors by keeping the same URL intact.
3. Ultimate Guides & “How To” Guides
Ultimate guides serve as evergreen content because they are comprehensive, instructional manuals that teach the reader something actionable. Whether your guide is geared towards beginners or readers with advanced knowledge of a topic, the manual should provide a reader with something they can walk away with and apply immediately.
An ultimate guide should provide step by step, detail oriented advice or instruction on a specific topic. “How To” guides are one of the most popular types of evergreen content because they teach people a skill or give them a way to solve a problem.
4. Expert Opinions or Round Up Articles
Grouping a number of experts together that express similar ideas on a topic can make for a powerfully convincing argument. Using quotes and facts from different sources doesn’t leave much room for rebuttal when you are proving a theory.
5. Statistics & Infographics
Collect a number of statistics that will shock and awe your audience and title it “10 high octane statistics about evergreen content.” Statistics can be listed in point form, but combining your stats into an infographic is an enjoyable way to get readers to digest a piece of content that is primarily facts and figures.
Creating content in this format encourages a large number of shares that can equate to backlinks. Facts, figures, and percentages are always what writers look for to include in their content so attribution will amount to more websites linking to your page.
“What you do after you create your content is what truly counts.” – Gary Vaynerchuk
6. Historical Articles
Writing about the history of a specific person, place or event can be a large-scale effort that readers find interesting. Create a timeline of events and take your reader on a journey of any major developments in chronological order. Historical articles have a particular fan base that enjoys reading about real historical events.
7. Q & A Interviews
Developing an in-depth interview on a person of interest is another option for creating long-form content. Quotes or dialogue can be used to progress through the material covered in a single article. Incorporating video is also a great way to promote user engagement. Include the transcript so search engines can read the entire dialogue for SEO purposes.
When a person is an expert in a specific niche, the interview becomes evergreen since there’s no need to update the content when it is all related to the expert opinion of one person of interest at the time of the interview. Whether their opinion changes over time or not, the interview itself is a standalone event.
8. Frequently Asked Questions
Sometimes quick-fire questions and answers are a great way to bring up the understanding of any given topic. Structure the content with each question being a progressive stepping-stone from the last.
Frequently asked questions can get a lot of interest if the questions are phrased in an easy to read manner considering there will be a lot of consecutive questions. Make the article more engaging by researching forums and come up with the most common objections and concerns people have regarding a specific topic.
9. Case Studies
Case studies demonstrate your expertise and build authority. This type of content provides readers with first-hand experiences, a story, and hands-on data. Case studies can prove a theory or illustrate how you found a solution to a problem. The best part of case studies is you have first hand data with all the evidence to back it up.
10. Optimize your content and drive up your click-through rates
Long-form, evergreen content will rise to the top of the search results for multiple keywords if it is optimized correctly. Load your article with LSI keywords throughout to enhance the key phrases for which you want people to find on your website.
You can also structure your article to be more likely to show up for position zero by incorporating the tags and list formats. Ask questions most likely to be asked by your potential viewers and tag them as titles.
Tag the answers as titles as well or use a list format if its more suitable and easier to read for the user. There is no guarantee Google will select your snippet for position zero but employing the criteria to be eligible for the featured snippet will at least make your page a candidate for selection.
11. Maximize your audience through high authority websites
Producing evergreen articles is not limited to posting on your website. Market your ideas to well-known blogs that publish related content. There are high authority sites that have a large readership to which you gain access to if they agree to publish your article. The referral traffic you receive from these sites is made up of excellent candidates for your business.
Being published on an authority site gives your company credibility and in most cases a backlink. Guest posting builds the authority of your website allowing you to push your way to the top of the search results. The accumulation of quality backlinks from reputable sites will boost your search visibility to another level and drive more prospects to your website.
Long-form, evergreen content is a strategy that is working across the board to increase traffic and conversions. Implement this marketing strategy to influence key metrics on your website that result in positive ranking signals for the search engines.
The expertise you demonstrate through on site and off site content will give readers the confidence to invest in your services. The investment in creating quality, lead-generating content contributes to the long term growth of traffic and new clients.
Have you thought about building a website to sell products or a blog? What’s the best advice you can give to someone who wants to build a competitive website? Let us know your thoughts below!
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