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5 Strategic Ways to Connect With Influential People

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When I started to connect with top influencers in online marketing, millionaire entrepreneurs, New York Times bestselling authors and renowned media personalities, my life and my business were transformed.

First, I changed my own beliefs about what was possible for me. I realized that if I followed the same steps those influencers had followed, I would have the opportunity to achieve and exceed my highest goals.

Second, because of my powerful connections, those around me started to perceive me as someone with the authority to guide them to achieve their own success. That created a significant positive impact in my business.

How did I gain those invaluable connections? I didn’t just get lucky or paid thousands of dollars for an introduction. Instead, I followed the set of simple strategies below, which you can use to build strong relationships with pretty much anyone, including influencers.

1. Become their advocate on social media

Most influencers and personalities directly access their social media pages. And believe it or not, they’re paying attention to who supports them, especially if those supporters pop up on a constant basis.

If you’re on Twitter, not only retweet their best content, but share it with your network along with an insightful comment. If you’re on LinkedIn, comment on their articles and share the articles with your network. If you’re on Facebook, set up notifications for when they post new content and be the first person to post a comment.

Keep in mind that your comments must add value to the social share, which means you will have to read the article or watch the video they created. “Great article” alone doesn’t cut it.

“Social media is not about the exploitation of technology but service to community.” – Simon Mainwaring

2. Send them a personalized invitation on LinkedIn

Once you have interacted on social media with your potential new connections, send them a personalized invitation to connect on LinkedIn.

In your message, you could mention the most recent social media interaction you had with them or something you loved about the most recent article they published. If you read their book, reference the chapter you found most useful.

Finally, explain why you believe it would be beneficial for both parties to connect. Remember that they might have the influence, but you also have valuable experience, insights, and knowledge to contribute.

3. Have them as guests on your podcast, blog, or summit

My online radio show has been one of my most powerful tools to connect with entrepreneurs, authors and media personalities. What if your ideal connections became your guests? What would that do to your relationship with them?

If you don’t have or intend to have a podcast, you might invite your potential connections to post one of their articles on your blog, or to be guest speakers in your online summit.

Keep in mind that influencers have gotten to where they are thanks to media exposure. If you have a media outlet for them to expand their reach, you will become an ally and trusted resource to them.

4. Recommend them on LinkedIn or post an Amazon review of their book

Most people, including influencers, will appreciate a written recommendation on LinkedIn. Be sure to craft your recommendation based on the value that the influencer has brought into your life or business. You might have been inspired by their book or one of their programs. Your audience might have loved the message they shared on your podcast, blog or summit. Add this information to the recommendation.

By recommending your new connection, you’re delivering value and strengthening the relationship. Another option to be valuable to the influencer is to post an honest review of their book on Amazon. What was most useful about the book? What made their book stand out? Once you post the review, be sure to email them to let them know about it.

“Showing that if a good face is a letter of recommendation, a good heart is a letter of credit.” – Lytton

5. Send them your ideas

Have you come up with new ways for an author to reach ten times more readers? Do you have a strategy an influencer could use to grow his or her business?

If your answer is yes, then share your ideas! Not only will you become an authority in the eyes of the person you want to connect with, but you’ll also become a trusted ally. You’ll be paving the path for a deeper connection with someone who will in time lead you to unprecedented success.

Regardless of what you choose to do to initiate and nurture your connection with an influencer, remember that your own belief in your ability to achieve what you desire is the most important ingredient to succeed.

Also remember that having more influence doesn’t mean to be superior or to have more value. You already have value to offer regardless of your level of influence. All you need to do now is create awareness of what you can do, and take action to realize your dearest goals.

What are some things you have done to connect with influential people? Please leave your thoughts below!

Cloris Kylie, Marketing MBA, helps coaches, consultants, and service-based professionals to attract the right clients so that they skyrocket their impact and revenue. A sought-after speaker, trainer, and author, Cloris has been featured on various television and radio shows, including the #1 podcast for entrepreneurs, "Entrepreneur On Fire." Cloris's articles have been published on websites with millions of followers. Visit her website here https://www.cloriskylie.com and get her free eBook to build authority and grow your audience here: https://myplatform.info/free-pdf-ebook.

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3 Comments

3 Comments

  1. Deepak Ghimire

    Feb 23, 2017 at 12:23 am

    hi cloris I like this article

  2. Joel S.

    Oct 24, 2016 at 2:34 pm

    One of the secrets to implementing these excellent tips is to, first, make a habit of monitoring and regulating your own self talk. Why? Because I think a lot of people would talk themselves out of following your advice. They will tell themselves they’re not important enough to connect with someone who’s ultra-successful or famous. That, of course, is a self-defeating and false belief. Aspiring entrepreneurs need to make sure they’re not being their own worst enemy by undermining their confidence and berating themselves into thinking they’re not good enough to reach out to someone who’s influential.

  3. Akhand Pratap Singh

    Oct 14, 2016 at 11:31 am

    Hi Cloris, a well-explained article that will help us in connecting with people and that’s exactly how it will make an impact to both. Thanks for sharing 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

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Success Advice

Capitalize on the 80% of Business That You Are Missing Out on Right Now With This Method

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referral marketing
Image Credit: Unsplash

Most of us are aware of Pareto’s Principle, the 80/20 rule. This principle states that 20% of the input gives us 80% of the output. The top 20% of your salespeople account for 80% of your business. The top 20% skills you have, account for 80% of your success. The top 20% of our customers will give us 80% of business. When we use this principle it allows us to narrow in and focus on the most important clients who are in our target market.

You’ll find that most people tell you to focus on your top 20%. Here’s the big question: What do you do with the other 80% of people who you do not work with?

Most of us let this 80% of potential business fall to the wayside because they are not our target market and we have no system set up to still do some form of business with them. However, this is not the case for Tim Johnson.

Just last year, he generated $11 million dollars from REFERRALS! He is the master of building a referral based business. By sending clients that he cannot work with to his friends and referral partners, he is able to receive commission for the introduction and new business.

Imagine having the potential to make money from EVERY business conversation! Tim speaks to about 3,000 people per year, and if he cannot help them personally, he knows someone in his Global Renegade network who can.

The thing is, we can all do this if we are intentional about it. As Tim puts it, “We need to date our referral partners. We put so much time and effort into people that do nothing for our business, yet we do not build strong relationships and invest time into our referral partners.”

Tim is a speaker, author, real estate developer, and business coach who is well known around the world. He starts each business conversation by saying, “Is it okay with you that if at anytime during this conversation I realize that I am not the right fit for you, I introduce you to someone in my network who is?”

Each time he is met with a resounding YES! Who would say no to this offer? This strong referral network has built Tim a net worth of over $4 million dollars. Tim uses a framework called SOLD and if you use this framework you can build a strong referral network as well.

Below, is the exact SOLD framework Tim uses:

Strategy

According to Tim, everything is mathematical. He approaches each conversation looking to learn and serve. When you approach conversations in this way, you focus on relationship building instead of feeling like you have an agenda to do business.

Ask great questions here and give the person you’re speaking with an opportunity to share their situation and what they are going through. Tim always asks, “What do you need and how can I serve you?” This is a powerful question that most people neglect and it’s the reason they are not experiencing as much sales success as Tim.

“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell

Objections = Opportunities

As the old wise quote states, “We were given two ears and one mouth for a reason.” This means we need to speak less and listen more.

Too often, people pitch and become salesy instead of being human and having a conversation where they are listening to the person they are sitting with. When you are listening, you give yourself the opportunity to learn their problems, obstacles, and needs in order to identify new opportunities.

Leverage referral partners

As you are gathering information you will identify if you are able to provide the solution that your prospect needs. If you cannot, it is time to leverage your referral partners and make the introduction.

By starting out the conversation saying, “Is it okay with you that if at anytime during our conversation I realize that I am not the right fit that I introduce you to someone who is?” you have already pre-framed yourself appropriately to leverage your referral network if you cannot provide a solution that is needed.

Your prospect will be very appreciative for your honesty and will trust your judgement. You get a lot of brownie points when you have the integrity to say that you are not the right fit, but let me introduce you to someone who is.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Duplicate

Rinse and repeat this process. Having conversations in this way will enable you to work with the top 20% of people you speak with, and still provide value to the other 80%. In this way, every conversation opens up the opportunity for new business.

SOLD is business growth through asking great questions, active listening, and leveraging referral partners. Start to capitalize on the 80% of business that you are missing out on by referring these people to other service providers in your network.

If you think about providing value in service of others first, then you can leverage the SOLD framework for increased revenue in your business by simply being a connector and receiving commissions of 10%-25%.

Do you have referral partners in your business? Would love to hear your experience in the comment section below!

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A 5 Step Morning Routine That Leads to Explosive Growth and Success

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Have you ever noticed that how your day starts can dictate how the rest of your day goes? If you start your day on a positive and productive note, you feel a sense of excitement, pride, and accomplishment. And then those feelings power you through the rest of your day. You knock things off your to do list and find yourself in a great mood. Yet, when you wake up later than you were planning on, it can throw your entire day off. So make a decision to take control of your mornings and come up with a routine that will set you up for success.

When trying to construct a morning routine that fits your life, one thing to take into consideration is how important the night before is. Most people with winning morning routines, also take nighttime rituals into consideration. Before going to bed each night, plan your next day out in a journal, so you know exactly what you’re getting into. Nothing is worse than going into a day without a plan, and that’s a great way to lose control of the day.

Here’s a list of some of the most important things you can start each morning with to get off to a good start:

Step 1: Hydration: The elixir of life

One of the most important things you can do each morning is start your day off by drinking at least one glass of water. After 6-8 hours without any water, it’s essential to hydrate your body when you wake up and get it ready for the day. Your body is composed of mostly water and a lot of times, the importance of water is overlooked. Dehydration can lead to fatigue and headaches, so starting the day with water can help prevent dehydration. Because of that, staying hydrated means more energy and a lot of times, clearer thinking. There are a lot of health benefits to staying hydrated.

“Your day is pretty much formed by how you spend your first hour. Check your thoughts, attitude and heart.”

Step 2: Priming: The key to self transformation

Anthony (Tony) Robbins, one of the biggest motivational speakers, always talks about the importance of starting your day with priming. His priming exercise combines two important elements; gratitude and visualization. The priming exercise is about 15 minutes and the purpose is to get you into a good mental and physical state before you start your day. First, Tony asks you to think about 3 things that you are grateful for, and to step into those memories like you are there.

Next, he asks you to think of three things that you want to accomplish (short or long term). The purpose of these exercises is simple; start your day with gratitude and visualizing yourself accomplishing what you want to accomplish, whether it’s a short term goal or a long term goal.

If you don’t want to do that exact exercise, you can also do a combination of meditation and visualization. There are a lot of guided audios that you can use to help you get the most out of meditation and visualization.

Step 3: Exercise/Movement – Jumpstart your brain and your body

Exercise has massive benefits, both physical and mental. Starting your day with even 30 minutes of movement can give you increased energy and endorphins. It’s also a great way to start your day on a positive note. Think of how amazing you feel after you finish a good workout.

Step 4: Journaling – Create your future and write your goals into existence

Everyone has their own way of journaling; you need to find what works best for you. Some things you can do while journaling are making a list of 3-5 things you are grateful for, writing your goals down (daily or long term goals), or setting your intention for the day. Journaling can make you more productive as well as remind you what your goals/ targets are so that you stay focused on what you need to get done.

“Your morning routine generates a 10x return for good or for bad. Make it good.” – Todd Stocker

Step 5: Attack the day- conquer your biggest task that you have to do first thing

A lot of people tend to procrastinate on their most important task of the day. They’ll find any excuse to push it off. “Later” becomes “tomorrow.” And then somehow, the end of the week rolls around and the task still isn’t complete. However, if you prioritize your most important task and get it accomplished first thing in the morning, it gives you a sense of discipline and accomplishment.

Starting your morning with a routine can help transform your day. It can help you build new habits but even if you start with 2 or 3 of these, you will begin to see a big difference in how your days go. If you already have a morning routine but you are missing some of these steps, test them out and see what kind of an impact they have on your days.

What is your morning routine like? Comment below!

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Success Advice

Here’s Why Goals Are for Losers

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If you enter the word “goals” into your browser, more than 1.6 BILLION search results pop up. Safe to say, there’s no shortage of goal setting advice as a stepping-stone on your path to success. Yet, there’s a contrarian willing to risk criticism, challenge the status quo, and debunk goals at face value.

In his book “How To Fail At Almost Everything And Still Win Big,” Scott Adams is an author, cartoonist and Periscope streamer, who sees goals differently than most everyone else. Adams observes that if you study people who succeed, you’ll see most of them follow systems, not goals.

Goals vs. Systems

Adams defines goals as “reach it and be done objectives.” Whereas systems, is what you do on a regular basis with an expectation that you’ll build on and improve your chances of success.

In Adams book, he says he didn’t have a goal to write it by a specific date. He had a “process” that included blogging daily (for practice) believing this consistency would lead him down a path to where he wanted to be.

Other examples:

  • dieting to lose 10 lbs. is a goal. Learning to eat right, and doing so on a regular basis, is a system.
  • making a million dollars is a goal. Being a serial entrepreneur, is system.
  • running a marathon in under 3 hours is a goal. Exercising daily, is a system (forming a habit).

Could goals create tunnel vision? The problem with goals, says Adams, is that they’re laser-focused and could block awareness of other opportunities around you. If you have your head down pursuing a goal, you may miss better opportunities that could potentially advance you, perhaps even faster.

In contrast, says Adams, systems are flexible, leaving you wide open for new and better ways of doing things. “A system, performed daily, is moving you from a place with low odds to a place with better odds.”

Adams concedes, goals aren’t completely off the table. Goals are useful in “simple” situations that are “narrow, simplistic and have predictable pursuits.” They’re ok for short tasks with a clear purpose.

Two examples of different goals would be an “ok goal,” which would be entering a contest, while a “great goal” is to win. “It’s simple, it’s near term, it’s manageable.” Nonetheless, for success, goals are terrible for long-term endeavors like personal health and career success goals.

So are goals for losers? Adams says goals are psychological. If you haven’t reached your goal, you could be in a perpetual state of frustration and disappointment, possibly feeling like a failure.

Goals proceed with blinders on, expecting certain results at the end of weeks, months or years. Then once you’ve achieved that goal, what are you prepared for? Whereas systems are skill-based that add up, and can serve you on future projects.

“Never settle for average.” – Steve Jobs

Talent Stacking for Success

Talent stacking is the process of increasing your personal value by “layering together several mediocre skills” until you have something unique.

Although Adams says most of his undertakings can be considered failures from the standpoint of goals, they’re actually successes from the standpoint of systems. Gaining transferable skills has allowed him to achieve success in the long run.

In a Wall Street Journal interview, Adams shares how he stacked his talents of “mediocre artist, an ok writer, somewhat humorous, and some business knowledge” to create the wildly successful comic strip Dilbert (seen online in 2,000 newspapers, 65 countries in 25 languages) and substantial economic value.

Previously we outlined the four principles of success. Here, we add talent stacking, allowing you to capitalize on the array of opportunities that come your way. Adams recommends choosing to acquire ‘talents’ that build assets you can apply to future projects.

The assets you build will lead you down the path of eventual success over time. In today’s fast-paced world, Adams feels we’d all benefit from adding t­he following skills to your main talent:

  • public speaking
  • persuasion (to understand psychology)
  • some business sense
  • some technology sense

Adams recommends to not worry about the end result. Focus on daily execution and over time, there will be a payday.

Passion will follow

Ask a billionaire what’s the most important element to success and he’ll likely say “passion.” Adams disagrees. He says someone’s passion may not be realistic. In addition, he feels you can develop passion with success.

Adams’ observation is that people who have a good business plan probably do well. As things start working, and you start making money, suddenly passion appears!

The crossroads of luck

Adams believes the flexibility of systems increases your odds of luck finding you. By adding to your talent stack, more opportunities cross your path, with success following close behind.

There are many kids today with better programming skills than Bill Gates had. Yet, Gates was born in a time in history where he had access to computers when other people didn’t, and that luck has made him billions and billions of dollars. Adams says go where the luck is, tune yourself into the vibration of luck and increase the chances you’ll get it.

“Success is luck multiplied by the skills you obtain” – Scott Adams

So there you have it, systems are better if you have a complicated situation and a long time frame. Goals are fine if you have a simple situation and a short time frame.

The thread that ties this highly recommended book together is that if you develop good systems and follow them daily, then your efforts eventually overlap with luck.

What do you think about goals now? Looking forward to hearing from you in the comments area below.

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How You Can Effectively Achieve Your Goals by Using the Puzzle Analogy

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Image Credit: Twenty20.com

I was building a 500 piece puzzle the other day with many tiny little pieces. When I opened the box, I was completely overwhelmed. There were so many pieces and many of them were very similar in color. I took a breath and thought “just do one piece at a time”. I knew that I had to come up with a plan and organize the pieces into groups before I got started. This helped me to focus and take away some of the overwhelming feelings that were coming up. I came up with a plan and executed that plan. (more…)

Meghan Olsgard is the creator and writer of www.infinitesoulblueprint.com where she writes articles about self-empowerment and creating a fulfilling life. She shares her personal experiences and the obstacles she has overcame to help and inspire others to do the same. You can get more information at her website or follow her on Facebook.

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3 Comments

3 Comments

  1. Deepak Ghimire

    Feb 23, 2017 at 12:23 am

    hi cloris I like this article

  2. Joel S.

    Oct 24, 2016 at 2:34 pm

    One of the secrets to implementing these excellent tips is to, first, make a habit of monitoring and regulating your own self talk. Why? Because I think a lot of people would talk themselves out of following your advice. They will tell themselves they’re not important enough to connect with someone who’s ultra-successful or famous. That, of course, is a self-defeating and false belief. Aspiring entrepreneurs need to make sure they’re not being their own worst enemy by undermining their confidence and berating themselves into thinking they’re not good enough to reach out to someone who’s influential.

  3. Akhand Pratap Singh

    Oct 14, 2016 at 11:31 am

    Hi Cloris, a well-explained article that will help us in connecting with people and that’s exactly how it will make an impact to both. Thanks for sharing 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

Are You Really a Leader? 3 Questions That Will Help You Find the Answer

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leadership
Image Credit: Unsplash

Being a leader is a lot of responsibility. People look to you to make decisions, direct them, provide support, and get results. A true leader is an amazing presence: a humble yet confident person who inspires those around them.

Unfortunately, a lot of people think they’re leaders, but really aren’t. In fact, according to talent scientist Tomas Chamorro-Premuzic, 80% of people believe they are better-than-average leaders, which is objectively impossible. I see people claiming to be leaders all the time, but they’re all talk and no substance.

What is Leadership?

A lot of the people I talk to seem to think that you become a leader just by having a job managing people. That’s simply not true. Leadership is a balancing act that would make a master juggler impressed.

True leadership involves making sure that there is a happy balance between employees’ needs and the company’s needs. If only the employees’ needs are prioritized, the company won’t be profitable. Likewise, if only the company’s needs are considered, employees will leave.

True leaders have the self-awareness and strategic skills to understand this delicate balance and understand their role in creating those key compromises.

“The key to successful leadership today is influence, not authority.” – Ken Blanchard

Can You Be a True Leader?

Although there are a number of different leadership styles and theories out there, leadership boils down to a few essentials. Leaders need the emotional intelligence to navigate difficult and uncomfortable situations while being able to inspire others to take action. There’s a big difference between saying you’re a leader and acting like one.

If you want to increase your self-awareness and find out if you’re a leader others can rely on, start by asking yourself these three questions:

1. Do you want to be a leader?

It may seem unfair, but in my experience, the people who make the best leaders don’t necessarily want to be. You only want what you don’t have, and same rings true here. If you want to be a leader then you probably aren’t focusing on the right aspects of leadership.

True leaders are natural trail-blazers, but they don’t set out to lead anyone. People just happen to take note of their talents and confidence and look to the person for advice and guidance.

2. Do you have an original vision, or are you just power-hungry?

Why do you want to be a leader? Is it so you have the final say, or do you have actual goals you want to accomplish with a team? True leaders don’t feel threatened by others—they’re too busy getting stuff done. Leaders typically don’t need to test or confirm their power.

If you think good leaders give directions and just want others to listen, you’ve got it wrong. The best leaders often don’t need to speak a whole lot—they listen and observe, they think deeply, and when they do speak, it’s meaningful.

A true leader acts and others follow those actions because they trust and respect the leader. It isn’t about a power battle or an ego trip. Leaders have a true vision.  

3. Are you willing to do the dirty work?

You don’t get to be a leader if all you do is sit around, give orders, and let other people do the dirty work. Real leaders are humble, and no work is “beneath” them.

They want to know what’s going on at the ground level, and they want to help their people when they’re struggling. If you’re not willing to talk to a customer or back your employee up in a bad situation, you don’t get to call yourself a leader.

“Leadership is a choice, not a position.” – Stephen Covey

Becoming a Self-Aware Leader

How did you do? Maybe you’re not cut out to be a leader. Maybe you are. Maybe you need to work on a few things first.

Real talk: being a good leader isn’t easy. However, becoming a true leader benefits everyone around you and can be extremely fulfilling. If you’re more determined than ever to become the best, most self-aware leader you can be, that’s great news: we need more leaders out there.

What are the characteristics of a great leader in your opinion? Share with us below!

Continue Reading

Success Advice

Capitalize on the 80% of Business That You Are Missing Out on Right Now With This Method

Published

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referral marketing
Image Credit: Unsplash

Most of us are aware of Pareto’s Principle, the 80/20 rule. This principle states that 20% of the input gives us 80% of the output. The top 20% of your salespeople account for 80% of your business. The top 20% skills you have, account for 80% of your success. The top 20% of our customers will give us 80% of business. When we use this principle it allows us to narrow in and focus on the most important clients who are in our target market.

You’ll find that most people tell you to focus on your top 20%. Here’s the big question: What do you do with the other 80% of people who you do not work with?

Most of us let this 80% of potential business fall to the wayside because they are not our target market and we have no system set up to still do some form of business with them. However, this is not the case for Tim Johnson.

Just last year, he generated $11 million dollars from REFERRALS! He is the master of building a referral based business. By sending clients that he cannot work with to his friends and referral partners, he is able to receive commission for the introduction and new business.

Imagine having the potential to make money from EVERY business conversation! Tim speaks to about 3,000 people per year, and if he cannot help them personally, he knows someone in his Global Renegade network who can.

The thing is, we can all do this if we are intentional about it. As Tim puts it, “We need to date our referral partners. We put so much time and effort into people that do nothing for our business, yet we do not build strong relationships and invest time into our referral partners.”

Tim is a speaker, author, real estate developer, and business coach who is well known around the world. He starts each business conversation by saying, “Is it okay with you that if at anytime during this conversation I realize that I am not the right fit for you, I introduce you to someone in my network who is?”

Each time he is met with a resounding YES! Who would say no to this offer? This strong referral network has built Tim a net worth of over $4 million dollars. Tim uses a framework called SOLD and if you use this framework you can build a strong referral network as well.

Below, is the exact SOLD framework Tim uses:

Strategy

According to Tim, everything is mathematical. He approaches each conversation looking to learn and serve. When you approach conversations in this way, you focus on relationship building instead of feeling like you have an agenda to do business.

Ask great questions here and give the person you’re speaking with an opportunity to share their situation and what they are going through. Tim always asks, “What do you need and how can I serve you?” This is a powerful question that most people neglect and it’s the reason they are not experiencing as much sales success as Tim.

“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell

Objections = Opportunities

As the old wise quote states, “We were given two ears and one mouth for a reason.” This means we need to speak less and listen more.

Too often, people pitch and become salesy instead of being human and having a conversation where they are listening to the person they are sitting with. When you are listening, you give yourself the opportunity to learn their problems, obstacles, and needs in order to identify new opportunities.

Leverage referral partners

As you are gathering information you will identify if you are able to provide the solution that your prospect needs. If you cannot, it is time to leverage your referral partners and make the introduction.

By starting out the conversation saying, “Is it okay with you that if at anytime during our conversation I realize that I am not the right fit that I introduce you to someone who is?” you have already pre-framed yourself appropriately to leverage your referral network if you cannot provide a solution that is needed.

Your prospect will be very appreciative for your honesty and will trust your judgement. You get a lot of brownie points when you have the integrity to say that you are not the right fit, but let me introduce you to someone who is.

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg

Duplicate

Rinse and repeat this process. Having conversations in this way will enable you to work with the top 20% of people you speak with, and still provide value to the other 80%. In this way, every conversation opens up the opportunity for new business.

SOLD is business growth through asking great questions, active listening, and leveraging referral partners. Start to capitalize on the 80% of business that you are missing out on by referring these people to other service providers in your network.

If you think about providing value in service of others first, then you can leverage the SOLD framework for increased revenue in your business by simply being a connector and receiving commissions of 10%-25%.

Do you have referral partners in your business? Would love to hear your experience in the comment section below!

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Success Advice

A 5 Step Morning Routine That Leads to Explosive Growth and Success

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Have you ever noticed that how your day starts can dictate how the rest of your day goes? If you start your day on a positive and productive note, you feel a sense of excitement, pride, and accomplishment. And then those feelings power you through the rest of your day. You knock things off your to do list and find yourself in a great mood. Yet, when you wake up later than you were planning on, it can throw your entire day off. So make a decision to take control of your mornings and come up with a routine that will set you up for success.

When trying to construct a morning routine that fits your life, one thing to take into consideration is how important the night before is. Most people with winning morning routines, also take nighttime rituals into consideration. Before going to bed each night, plan your next day out in a journal, so you know exactly what you’re getting into. Nothing is worse than going into a day without a plan, and that’s a great way to lose control of the day.

Here’s a list of some of the most important things you can start each morning with to get off to a good start:

Step 1: Hydration: The elixir of life

One of the most important things you can do each morning is start your day off by drinking at least one glass of water. After 6-8 hours without any water, it’s essential to hydrate your body when you wake up and get it ready for the day. Your body is composed of mostly water and a lot of times, the importance of water is overlooked. Dehydration can lead to fatigue and headaches, so starting the day with water can help prevent dehydration. Because of that, staying hydrated means more energy and a lot of times, clearer thinking. There are a lot of health benefits to staying hydrated.

“Your day is pretty much formed by how you spend your first hour. Check your thoughts, attitude and heart.”

Step 2: Priming: The key to self transformation

Anthony (Tony) Robbins, one of the biggest motivational speakers, always talks about the importance of starting your day with priming. His priming exercise combines two important elements; gratitude and visualization. The priming exercise is about 15 minutes and the purpose is to get you into a good mental and physical state before you start your day. First, Tony asks you to think about 3 things that you are grateful for, and to step into those memories like you are there.

Next, he asks you to think of three things that you want to accomplish (short or long term). The purpose of these exercises is simple; start your day with gratitude and visualizing yourself accomplishing what you want to accomplish, whether it’s a short term goal or a long term goal.

If you don’t want to do that exact exercise, you can also do a combination of meditation and visualization. There are a lot of guided audios that you can use to help you get the most out of meditation and visualization.

Step 3: Exercise/Movement – Jumpstart your brain and your body

Exercise has massive benefits, both physical and mental. Starting your day with even 30 minutes of movement can give you increased energy and endorphins. It’s also a great way to start your day on a positive note. Think of how amazing you feel after you finish a good workout.

Step 4: Journaling – Create your future and write your goals into existence

Everyone has their own way of journaling; you need to find what works best for you. Some things you can do while journaling are making a list of 3-5 things you are grateful for, writing your goals down (daily or long term goals), or setting your intention for the day. Journaling can make you more productive as well as remind you what your goals/ targets are so that you stay focused on what you need to get done.

“Your morning routine generates a 10x return for good or for bad. Make it good.” – Todd Stocker

Step 5: Attack the day- conquer your biggest task that you have to do first thing

A lot of people tend to procrastinate on their most important task of the day. They’ll find any excuse to push it off. “Later” becomes “tomorrow.” And then somehow, the end of the week rolls around and the task still isn’t complete. However, if you prioritize your most important task and get it accomplished first thing in the morning, it gives you a sense of discipline and accomplishment.

Starting your morning with a routine can help transform your day. It can help you build new habits but even if you start with 2 or 3 of these, you will begin to see a big difference in how your days go. If you already have a morning routine but you are missing some of these steps, test them out and see what kind of an impact they have on your days.

What is your morning routine like? Comment below!

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Success Advice

Here’s Why Goals Are for Losers

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If you enter the word “goals” into your browser, more than 1.6 BILLION search results pop up. Safe to say, there’s no shortage of goal setting advice as a stepping-stone on your path to success. Yet, there’s a contrarian willing to risk criticism, challenge the status quo, and debunk goals at face value.

In his book “How To Fail At Almost Everything And Still Win Big,” Scott Adams is an author, cartoonist and Periscope streamer, who sees goals differently than most everyone else. Adams observes that if you study people who succeed, you’ll see most of them follow systems, not goals.

Goals vs. Systems

Adams defines goals as “reach it and be done objectives.” Whereas systems, is what you do on a regular basis with an expectation that you’ll build on and improve your chances of success.

In Adams book, he says he didn’t have a goal to write it by a specific date. He had a “process” that included blogging daily (for practice) believing this consistency would lead him down a path to where he wanted to be.

Other examples:

  • dieting to lose 10 lbs. is a goal. Learning to eat right, and doing so on a regular basis, is a system.
  • making a million dollars is a goal. Being a serial entrepreneur, is system.
  • running a marathon in under 3 hours is a goal. Exercising daily, is a system (forming a habit).

Could goals create tunnel vision? The problem with goals, says Adams, is that they’re laser-focused and could block awareness of other opportunities around you. If you have your head down pursuing a goal, you may miss better opportunities that could potentially advance you, perhaps even faster.

In contrast, says Adams, systems are flexible, leaving you wide open for new and better ways of doing things. “A system, performed daily, is moving you from a place with low odds to a place with better odds.”

Adams concedes, goals aren’t completely off the table. Goals are useful in “simple” situations that are “narrow, simplistic and have predictable pursuits.” They’re ok for short tasks with a clear purpose.

Two examples of different goals would be an “ok goal,” which would be entering a contest, while a “great goal” is to win. “It’s simple, it’s near term, it’s manageable.” Nonetheless, for success, goals are terrible for long-term endeavors like personal health and career success goals.

So are goals for losers? Adams says goals are psychological. If you haven’t reached your goal, you could be in a perpetual state of frustration and disappointment, possibly feeling like a failure.

Goals proceed with blinders on, expecting certain results at the end of weeks, months or years. Then once you’ve achieved that goal, what are you prepared for? Whereas systems are skill-based that add up, and can serve you on future projects.

“Never settle for average.” – Steve Jobs

Talent Stacking for Success

Talent stacking is the process of increasing your personal value by “layering together several mediocre skills” until you have something unique.

Although Adams says most of his undertakings can be considered failures from the standpoint of goals, they’re actually successes from the standpoint of systems. Gaining transferable skills has allowed him to achieve success in the long run.

In a Wall Street Journal interview, Adams shares how he stacked his talents of “mediocre artist, an ok writer, somewhat humorous, and some business knowledge” to create the wildly successful comic strip Dilbert (seen online in 2,000 newspapers, 65 countries in 25 languages) and substantial economic value.

Previously we outlined the four principles of success. Here, we add talent stacking, allowing you to capitalize on the array of opportunities that come your way. Adams recommends choosing to acquire ‘talents’ that build assets you can apply to future projects.

The assets you build will lead you down the path of eventual success over time. In today’s fast-paced world, Adams feels we’d all benefit from adding t­he following skills to your main talent:

  • public speaking
  • persuasion (to understand psychology)
  • some business sense
  • some technology sense

Adams recommends to not worry about the end result. Focus on daily execution and over time, there will be a payday.

Passion will follow

Ask a billionaire what’s the most important element to success and he’ll likely say “passion.” Adams disagrees. He says someone’s passion may not be realistic. In addition, he feels you can develop passion with success.

Adams’ observation is that people who have a good business plan probably do well. As things start working, and you start making money, suddenly passion appears!

The crossroads of luck

Adams believes the flexibility of systems increases your odds of luck finding you. By adding to your talent stack, more opportunities cross your path, with success following close behind.

There are many kids today with better programming skills than Bill Gates had. Yet, Gates was born in a time in history where he had access to computers when other people didn’t, and that luck has made him billions and billions of dollars. Adams says go where the luck is, tune yourself into the vibration of luck and increase the chances you’ll get it.

“Success is luck multiplied by the skills you obtain” – Scott Adams

So there you have it, systems are better if you have a complicated situation and a long time frame. Goals are fine if you have a simple situation and a short time frame.

The thread that ties this highly recommended book together is that if you develop good systems and follow them daily, then your efforts eventually overlap with luck.

What do you think about goals now? Looking forward to hearing from you in the comments area below.

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