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5 Reasons Your Hobby May Not Work as a Business

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turn your hobby into a business

Here’s an experiment you can try, ask any person what business they would love to launch if they had the budget at this very moment. They will probably relate the ideal business to one of their hobbies. People who love reading would love to have their own bookshops, and those who know everything there is to know about herbs would gladly open a teahouse with blends from all around the world. Well, starting a business you’re passionate about is not as easy as it seems.

If you try to grow a business out of your hobby, you’ll start thinking of different ways to make it profitable, so it will slowly lose the beauty you once recognized in it. Don’t worry, that doesn’t mean you cannot start a business related to your interest. You can, but first you have to be aware of the pitfalls, and you need to learn how to avoid the traps.

Here are 5 major obstacles on the way to turning your favorite activity into a successful business:

1. Lack of knowledge and real expertise

When you’re doing something as a hobby, you’re focused on the nice things that come with it. If you like reading books, you have unspoiled love for literature and you know little or nothing about publishers, store management, prices, taxes, and budgeting. If you open a bookstore, the business will be related to literature, but you’ll hardly find any time to enjoy literature the way you used to.

Here are few tips to help you handle this risk and to become a good entrepreneur:

  • Learn everything there is to learn about the type of business you want to start. What expenses will come with it? What connections do you need to start this business? How much money do you need to invest? What’s the demand on the market? What’s the potential for growth? In other words – become an expert not only in the hobby, but in the business as well.
  • Always make time to enjoy the hobby the way you used to. As you learn more about your hobby, you’ll start seeing everything from a theoretical point of view. Let’s say you want to start a fitness center. No matter how much you learn about nutrition, muscles, and different types of physical exercise, you should always engage in your hobby with pure joy, at least for one hour per day.

“If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.” – Elon Musk

2. Deadlines ruin the fun

If you want to start a business, get ready to face some pressure regarding deadlines. You’ll have a deadline for everything; setting up the store, launching a website, organizing a competition, providing documents to your accountant, etc. All that pressure will make you think, maybe this hobby isn’t fun after all.

 

3. Financial and legal matters

Some people love perfumes and they can recognize every note in a scent. They can tell you a lot about a person based on the scent they prefer. Does that mean they can start a successful perfume shop? Not necessarily. The most common pitfall for all passionate people comes in the form of financial and legal matters. You may have enough money to start but it’s not enough without knowing how to invest that money efficiently.

It will take a lot of time for you to understand how everything works, so the best solution would be to take a course related to small business maintenance. You’ll have to be educated on the regulations of your state before you can start a business.

 

4. You’ll find yourself in different hats

First of all, you’ll be the founder of your business. You’ll be responsible for the supplies and organization for the entire company. You’ll also need advanced budgeting skills, and you’ll be the manager of your employees. If you don’t have many employees at the start, you’ll also be a seller. In other words – you won’t even notice the hobby among all those responsibilities.

The best way to surpass the risk of having too much on your mind is delegating. You should consider employing more people or outsourcing certain tasks, such as press release or blog writing, website maintenance, social media management, etc.

“If you really want to grow as an entrepreneur, you’ve got to learn to delegate.”  – Richard Branson

5. Tons of competition

Let’s face it, you’re not the only person on the planet with this hobby. Many people have already thought about starting a similar business, and few of them have succeeded in their goals. Moreover, there are plenty of companies that have worked out the ‘business’ part of this hobby. You’ll see tons of brands producing yoga clothes, but their owners know nothing about yoga.

In simpler words, you have to stand out! You have to master marketing techniques. If you know nothing about marketing, you can always take an online course before starting your business.

Add a twist that makes you different. There are tons of customers for any kind of business, but you need to attract your target audience with brand new ideas and original offers. Since you already have this hobby, think about the things that are missing on the market. How can you make this hobby more enjoyable through the services or products you’ll provide?

With all this serious talk, maybe you started questioning the idea of turning your hobby into a business. You should never doubt yourself! There is great potential in you, but it will take a lot of persistence, dedicated learning, and a wise approach for a successful start.

Have you tried turning your hobby into a business? What are you experiences from doing so? Please share your thoughts in the comment section below!

Rachel Bartee is a blogger and a marketing consultant at EduGeeksClub. She loves to write about things which are on her mind and can be of use to others. She feels inspired by her morning yoga and personal development classes she is attending at the moment. Follow her at Twitter.

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6 Comments

6 Comments

  1. Stefanie

    Jul 27, 2016 at 6:27 am

    Hi Rachel, what a great topic to blog about! Yes, I started with a hobby – yoga and climbing – and then I started to build a business by developing a yoga style for climbers to help them increase their body awareness and become more stronger and flexible (physically and mentally).

    I totally agree with your message: a hobby and a business are two different activities and have different goals.
    I found myself often thinking “What the heck am I doing? Why am I doing it?” when a deadline for my new book or video content required staying up until 2 AM. Sometimes, it’s also difficult to stay inside working on business strategies and implementing, instead of enjoying the sunny day outside climbing.

    From my experience, I can say that you need so much more serious commitment for a business than for a hobby. In my opinion, that’s one of the biggest challenge for most people. Because things will get tough, definitely, and require you to learn, to grow, to change your approach.

    I think that one important point is to get people in your team, as you say. Everybody has different skills and talents. Thus paying someone will get you ahead much faster than trying to do it all on your own.
    At the same time, I think that this is a tough decision to make in the beginning, when there is still not too much revenue.

    As you see, I love this topic and I could write another article about it 😀 Looking forward to more articles from you!

    • Rachel

      Jul 27, 2016 at 1:11 pm

      Hi Stefanie, thanks for sharing your experience. Agree with you, our commitments do make us rethink whether it’s worth doing it. Just curious, are you still in your business? Would love to read your deeper thoughts on the theme. All the best. 🙂

      • Stefanie

        Jul 29, 2016 at 5:03 am

        Hi Rachel, yes, I am. My business partner/husband and I started in 2012, and by now, what I can say is: Woah. This has been a lot of struggling, learning, improving which came along with the successes. For me, this has been a clear mirror of my own mindset which has changed. As we started as students, we did everything by ourselves (except accounting): webdesign, getting familiar with WordPress and member plugins, filming and cutting, book writing, layout, marketing, … Doing everything by ourselves has been the biggest “mistake” (=lesson) of high value.

        In 2013, we were about to give up, since we didn’t see the results we wanted to see. Today, I know it could have been different, if we had had a different design, sales page, funnel, better organized content, a blog, and a better communication.
        On the one hand, I think it’s important to get started quickly instead of making the perfect plan that stays in your head forever. On the other hand, I’m convinced that you get ahead so much faster, if building a strong brand from the beginning (after a test). We have gone through a rebranding last year and are about to reach out to climbers not only in the German speaking market anymore, but also to climbers all over the world. So excited!

        The reason, why we kept going was that our yoga book began to sell even more than it has been downloaded from our website. So another lesson: Test it, take a decision, and then go all in 🙂

        • Rachel

          Aug 2, 2016 at 4:36 pm

          Stefanie, it’s really great to hear that you stayed on track! Nice work!

  2. Rachel

    Jul 18, 2016 at 7:57 am

    Tim, I fully agree with you. Only passion can keep anyone elated and inspired to hit the target. Please let us know about your success as soon as you try. Good luck!

  3. Tim Denning

    Jul 17, 2016 at 7:23 am

    Rachel I haven’t tried turning my hobby into a business yet but I will take onboard your tips. I believe that anything you are passionate about can make money for you if you’re patient enough. Thanks so much for this post!

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Success Advice

The Secret Power of Storytelling That You Need to Know

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What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

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Success Advice

5 Signs You’re on the Right Path to Success

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Every successful person had his own moment(s) of doubt. The road to success is full of obstacles and sweet hardships that will frequently make you stop and ask, ‘Am I on the right track?’ Even legends and billionaires had moments like that. Just imagine how 62 year old Colonel Sanders felt when he was rejected time and time again trying to franchise his famous chicken recipe.

It felt harsh and I bet he stopped, at least for a moment, to question his entire existence, not just the success of his business idea. But I also bet that there were probably some signs that told Sanders —and any other successful person— ‘You`re going to make it, just hang in there.”

Here are the 5 signs that will tell you whether you`re going to be successful or not:

1. You’re good at the consistency game

I don`t like the fable of the Tortoise and the Hare, and I believe that a restless hare would smash them both, but there`s a reason why that slow tortoise crossed the finish line; It`s called consistency.

Success eventually favors the most consistent, and if you`re not disciplined with the things that make you successful, then your chances to succeed are slimmer than Marlon Brando`s chances of winning the lottery (Marlon Brando is dead, and one of every 175 million tickets wins the lotto).  

Systems and routines (i.e., consistency), predict success, so take a look at your habits. Are they positive? Do you practice them regularly? If the answer to both questions is “Yes,” then sooner or later you`re going to be successful.

“The road to success and the road to failure are almost exactly the same.” – Colin R. Davis

2. You stopped having a toxic relationship with money

Success is no longer a zero-sum game to you; opportunities are everywhere, and there`s room for everybody to make money, including you. When you check the news, the success of other people no longer makes you envious. A celebrity buying a new mansion or a $150 million contract for a LeBron or Federer-like athlete, doesn`t bother you but instead makes you believe there`s plenty of money out there for ambitious, hard-working people like you. When you switch from worrying about not having enough money to having faith that you will make the money you want, then you know you`re on the way to success.

3. You know the right people

Another sign is having a big social network. I read it somewhere that business owners prefer to hire those they know over those who are skilled. Sounds skewed, I know, but it helps a lot if you combine your technical skills with excellent people skills. To want success is more like wishing to enter a nightclub on a busy Friday night. If you know the bouncers or have enough skills to befriend them, you won`t stay long in the line. The same thing happens in business, the more people you know, the easier it will be to find the right job, get proper funding and save time waiting in the line.

Social skills will help you more than you can ever imagine. There`s a guy I used to work with, he`s not that good looking, but he`s the slickest I`ve ever seen. When that guy hit rock bottom, he dropped out of school, bought a one-way ticket to Dubai, became a real estate agent and made his first million before reaching 30. I`ve also read about Michael Bloomberg who used to come to work at six in the morning to distribute coffee and tea to CEOs who come to work early when others are sleeping. For $.99 each, Bloomberg befriended at least a dozen bigwigs who later helped him launch a billion dollar business after he quit Wall Street.

4. You know what makes you tick

The successful people are better than most people at understanding themselves and overcoming —to a greater extent—the five foundations of poverty: sleep, fear, anger, laziness, and procrastination. They have worked on themselves so deeply and have made so many mistakes that they now know their soft spots as well as what motivates them.

Do you know what makes you sad, angry or excited? Do you know when you`re more likely to cheat on a diet or skip a workout? What are your strengths? Can you motivate yourself at will? And how? Having answers to most or, preferably, all of these questions will help you tap into your full potential and sets you on the path to massive success.

“All progress takes place outside the comfort zone.” – Michael John Bobak

5. You have faith

Faith in the yet to be seen, is a huge sign of success. When you think about the future, there should be a positive energy around you that says “I`m gonna make it.” You may not know exactly when you`re going to succeed, but you`re sure it’s a matter of time. This faith, or certainty, comes from having a solid plan – It`s when you know your goal, how you`ll achieve it, and how you`re going to react if things go south and deciding to believe in the unknown

If you think about it, hard work doesn`t always come as the first cause of success. It`s the faith that you`ll achieve the goal that makes you work hard, and thus, achieve the goal. I was reading a book on Michael Jordan by Roland Lazenby —who also wrote Kobe Bryant`s biography— and it stopped me that part of Jordan`s extraordinary success goes to expectations.

He expected every single ball he shot to go in. Jordan used that mindset over and over and didn`t stop when one of his shots was missed. He merely understood that even though nobody wins all the time, believing you`ll win every single time makes you win most of the time, which is enough to get a career like his. The most prominent success sign is the certainty. To believe, and act, as if you`re going to succeed, and then let that belief lead manifest into actions.

What are some things you do to say on track? Comment below!

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Success Advice

Instead of Always Trying to Be Right, Do This Instead

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A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop.

Galileo once said, “You cannot teach a man anything, you can only help him find it within himself.” This is especially true when it comes to emotionally charged matters and negotiations.

When you are right, you become attached to that idea. It’s so clear, how can they not see it? Yet, your meticulously clear logic might as well be written in braille as your focus intensifies on proving yourself right, instead of reaching an agreement.

Below are 3 ways you can step out of your emotions and help someone find the right answer when money and time are on the line:

1. Separate the Person From the Issue

Imagine if a four-year-old child was adamant about something. You wouldn’t try to reason logically for hours in such a case. When trying to speak through a person’s emotions, often you might have better luck with the four year old.

In order to break this barrier you must stop seeing them as the problem and see the issue at hand. Instead of seeing the other person as stupid or obnoxious, try viewing them as simply lost or misguided. The job now becomes not to prove them wrong, but to guide them to the truth. Adopting this mindset changes your entire approach as you get out of your own emotions and take control of the situation.

“Each of us guard a gate of change that can only be opened from the inside.” – Stephen Covey

2. Show Them A Mirror

Somewhere in between trying to hammer a point, both sides usually forget to listen. No matter the situation, you must make sure that person is never you. Instead, shift the focus from “me vs you” and make it completely about the other person. Really listen and validate their emotions, creating enough trust and safety to begin a real exchange. Make sure they feel heard and slow the conversation down. When you slow the process down, you also calm down.

Remember, it’s not what you say, but how you say it. About 93% of communication is nonverbal, thus maintaining your body language immediately provides an edge. A playful (not childlike or mocking) voice puts someone in a positive frame of mind, where they are more likely to collaborate and problem solve.

Always remember to repeat back the most important three words from their sentence and make them elaborate on whatever they said. The more a person is allowed to speak, the more they feel heard. The more they feel heard, the more open they are to receive new information.

3. Lead With Empathy, Not Sympathy

Taking the time to make sure the other side feels heard and understood does not mean you bend to their will. It does not mean you give up, agree, feel sorry for, or even compromise. Empathy is the ability to recognize another’s perspective and the vocalization of that recognition. This is the difference between empathy and sympathy.

When you can label a person’s emotions in an argument, you seize the chance to discover what is behind those feelings. As you begin to drill down, you gain leverage. This should be done very gracefully. Instead of saying, I think you’re angry and being stubborn, trying saying, It seems like you are feeling frustrated because you really care about this and wish it was moving along quicker.

“Sometimes all a person wants is an empathetic ear; all he or she needs is to talk it out. Just offering a listening ear and an understanding heart for his or her suffering can be a big comfort.” – Roy T. Bennett

Using labels, you mold their feelings into words, moving information from the emotional part of the brain to the rational. Whatever behavior a person may be presenting, there is always an underlying feeling triggering it. Your job is to make the person aware of that feeling. The faster you do this, the faster you eliminate the risk of a complete breakdown in communication.

After their emotions are labeled, asking how or why calibrated questions allow them to solve their problems for you. In order to do this effectively you don’t need to study every type of calibrated question there is, but rather adopt a specific mindset. You are not their opponent, but a guide, leading the lost to the truth. Your truth.

In my case, the presenting behavior of my colleague was an obnoxious know-it-all attitude. However, the underlying emotion was fear of falling behind. Once I was able to stop asking the question, “Why is he doing this to me?” and focus on looking deeper, the conversation took a turn. The conversation was no longer about my ideas versus his, but about him and his fear.

Instead of arguing with me, he spent the rest of the time, essentially, arguing with himself. After helping him dissect his fear in the rational part of the brain, he realized that many of the worst case scenarios were highly improbable and acting hasty might exacerbate things. Most importantly, at the end of the conversation, he said, “I think I made the right choice.”

He believed that the decision was entirely his. He never acknowledged the fact that I was right and announced to everyone the sudden spark of genius that hit him. Yet, at the end of the day you need to ask yourself what is more important to you; being right or doing whatever it takes to win.  

How do you handle conflict? Let us know your tips and advice in the comments below!

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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5 Viktor Frankl Quotes to Reshape Your Perspective Today

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Highly regarded as one of Viktor Frankl’s greatest works, “A Man’s Search For Meaning” highlights Dr. Frankl’s perseverance and survival through the Auschwitz concentration camp. His insights, both harrowing and enchanting, can be readily applied as a sort of spiritual compass for the modern-day man or woman. (more…)

Dan Whalen is a franchise operator with College Hunks Hauling Junk & Moving, personal development writer, and NLP master practitioner. He has a background in business management and team leadership spanning nearly a decade, and has a deeply-rooted passion for helping people experience fulfilling lives. You can find him on Twitter at @DanielJWhalen.

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6 Comments

6 Comments

  1. Stefanie

    Jul 27, 2016 at 6:27 am

    Hi Rachel, what a great topic to blog about! Yes, I started with a hobby – yoga and climbing – and then I started to build a business by developing a yoga style for climbers to help them increase their body awareness and become more stronger and flexible (physically and mentally).

    I totally agree with your message: a hobby and a business are two different activities and have different goals.
    I found myself often thinking “What the heck am I doing? Why am I doing it?” when a deadline for my new book or video content required staying up until 2 AM. Sometimes, it’s also difficult to stay inside working on business strategies and implementing, instead of enjoying the sunny day outside climbing.

    From my experience, I can say that you need so much more serious commitment for a business than for a hobby. In my opinion, that’s one of the biggest challenge for most people. Because things will get tough, definitely, and require you to learn, to grow, to change your approach.

    I think that one important point is to get people in your team, as you say. Everybody has different skills and talents. Thus paying someone will get you ahead much faster than trying to do it all on your own.
    At the same time, I think that this is a tough decision to make in the beginning, when there is still not too much revenue.

    As you see, I love this topic and I could write another article about it 😀 Looking forward to more articles from you!

    • Rachel

      Jul 27, 2016 at 1:11 pm

      Hi Stefanie, thanks for sharing your experience. Agree with you, our commitments do make us rethink whether it’s worth doing it. Just curious, are you still in your business? Would love to read your deeper thoughts on the theme. All the best. 🙂

      • Stefanie

        Jul 29, 2016 at 5:03 am

        Hi Rachel, yes, I am. My business partner/husband and I started in 2012, and by now, what I can say is: Woah. This has been a lot of struggling, learning, improving which came along with the successes. For me, this has been a clear mirror of my own mindset which has changed. As we started as students, we did everything by ourselves (except accounting): webdesign, getting familiar with WordPress and member plugins, filming and cutting, book writing, layout, marketing, … Doing everything by ourselves has been the biggest “mistake” (=lesson) of high value.

        In 2013, we were about to give up, since we didn’t see the results we wanted to see. Today, I know it could have been different, if we had had a different design, sales page, funnel, better organized content, a blog, and a better communication.
        On the one hand, I think it’s important to get started quickly instead of making the perfect plan that stays in your head forever. On the other hand, I’m convinced that you get ahead so much faster, if building a strong brand from the beginning (after a test). We have gone through a rebranding last year and are about to reach out to climbers not only in the German speaking market anymore, but also to climbers all over the world. So excited!

        The reason, why we kept going was that our yoga book began to sell even more than it has been downloaded from our website. So another lesson: Test it, take a decision, and then go all in 🙂

        • Rachel

          Aug 2, 2016 at 4:36 pm

          Stefanie, it’s really great to hear that you stayed on track! Nice work!

  2. Rachel

    Jul 18, 2016 at 7:57 am

    Tim, I fully agree with you. Only passion can keep anyone elated and inspired to hit the target. Please let us know about your success as soon as you try. Good luck!

  3. Tim Denning

    Jul 17, 2016 at 7:23 am

    Rachel I haven’t tried turning my hobby into a business yet but I will take onboard your tips. I believe that anything you are passionate about can make money for you if you’re patient enough. Thanks so much for this post!

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Success Advice

The Secret Power of Storytelling That You Need to Know

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Image Credit: Fortune

What does the power of storytelling mean to you? Do you visualize your mom or dad telling you a bedtime story, or do you think about an enjoyable summer read? Every single conversation that we have with an individual or group is us sharing a story about the past, present and future. If we have a product or service that we offer to others, we tell a story about it when we do a pitch or a presentation.

The reason why we tell stories is because we know the power of stories. We know how being able to tell a captivating story can affect and change the lives of the people for better or worse. Hitler used stories about the Jews in the 1930’s which caused Germany to rally the youth and the German people to go to war, and in England, the British Prime Minister Winston Churchill, used the power of stories to rally the British in a movement of never surrendering to the Germans.

Not everyone knows how to tell stories

Our abilities to tell captivating stories is one of the greatest assets we possess. However the problem is that not everyone has the skills to be a good storyteller, and the ability to be a good storyteller is critical in our success whether it’s in our personal or business life.

The power of storytelling goes way beyond just our everyday conversations, it goes far beyond simply giving facts and data. Stories emotionalize information. They bring life and depth to otherwise bland material, and they allow people to connect with the message in a deeper, more meaningful way.

Tony Robbins, the world famous motivational speaker and strategist interviewed Peter Guber, the Chairman and CEO of Mandalay Entertainment whose films has earned more than $3 billion and over 50 Academy Awards nomination. Guber stated “emotion combined with information becomes memorable and actionable.  Where were you on 9/11? Chances are that you can remember exactly where you were when you learned about the tragic events that transpired that day. But if you had to think where you were the day before that – that memory is probably hazier. Because information attached to pain or pleasure creates an emotional connection that resonates within you.”

He goes on to also say “Keeping in mind that a story is not a monologue, but a dialogue, helps you to give your audience proprietorship. They become emotional owners of the story you are telling. Then they become advtes –oca of your product, your service, your business, your brand.”

The power of storytelling can transform lives when useful and relevant information is combined with emotions. The next time you speak to another person regardless of the situation, remember you are being a storyteller, because you are in the process of transferring information to that person or group.

“Stories are a communal currency of humanity.” –Tahir Shah

Our most powerful tool

Our ability to communicate effectively is the most powerful tool we have, and when we strategically use our communication skills to transfer bland information into masterful stories we also have the power to transform lives.

If done correctly, our stories will have a massive effect on our listening audience. It will inspire and influence them. It will move them to act. So never underestimate the power of storytelling. Make it relevant–connect emotionally, create a dialogue, and you will see why the power of storytelling is the most powerful tool you have.

Don’t just take my word on for it, Look at some of the greatest leaders throughout history

You will see that they all had the ability to tell stories and bring people together through their words. The greatest motivational speakers in the world use the power of storytelling to emotionalize their audience, because there is no quicker or more effective way to get your audience engaged.

Les Brown who has been one of my mentors and one of the greatest motivational speakers that has ever lived, uses stories masterfully. He shares stories about his upbringing in Miami, and how he and his twin brother were adopted at birth and he is somehow able to transition those stories into whatever relevant topic needs to be heard by his audience, but he first draws them in with his stories.

“Too many of us are not living our dreams because we are living our fears.” – Les Brown

Jim Rohn, Zig Ziglar, Earl Nightingale, Tony Robbins, the list is endless, but one thing they all have in common is their ability to tell stories masterfully. Some of the greatest philosophers have told us that there is a blueprint for success, and obviously storytelling is part of that blue print.

There is no greater power that we possess than the ability to transform regular words into captivating stories that can take your audience on whatever journey you want to take them on.

Being a great storyteller is like being a puppet master, because when you can draw people in to your stories you will have your audience on a string taking them on any emotional roller coaster. The secret power of storytelling is to be treated with respect, because with great power comes great responsibility, and this power should only be used for good.

Do you enjoy storytelling? If so, do you have any techniques or advice to share? Let us know in the comments below!

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Success Advice

5 Signs You’re on the Right Path to Success

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Every successful person had his own moment(s) of doubt. The road to success is full of obstacles and sweet hardships that will frequently make you stop and ask, ‘Am I on the right track?’ Even legends and billionaires had moments like that. Just imagine how 62 year old Colonel Sanders felt when he was rejected time and time again trying to franchise his famous chicken recipe.

It felt harsh and I bet he stopped, at least for a moment, to question his entire existence, not just the success of his business idea. But I also bet that there were probably some signs that told Sanders —and any other successful person— ‘You`re going to make it, just hang in there.”

Here are the 5 signs that will tell you whether you`re going to be successful or not:

1. You’re good at the consistency game

I don`t like the fable of the Tortoise and the Hare, and I believe that a restless hare would smash them both, but there`s a reason why that slow tortoise crossed the finish line; It`s called consistency.

Success eventually favors the most consistent, and if you`re not disciplined with the things that make you successful, then your chances to succeed are slimmer than Marlon Brando`s chances of winning the lottery (Marlon Brando is dead, and one of every 175 million tickets wins the lotto).  

Systems and routines (i.e., consistency), predict success, so take a look at your habits. Are they positive? Do you practice them regularly? If the answer to both questions is “Yes,” then sooner or later you`re going to be successful.

“The road to success and the road to failure are almost exactly the same.” – Colin R. Davis

2. You stopped having a toxic relationship with money

Success is no longer a zero-sum game to you; opportunities are everywhere, and there`s room for everybody to make money, including you. When you check the news, the success of other people no longer makes you envious. A celebrity buying a new mansion or a $150 million contract for a LeBron or Federer-like athlete, doesn`t bother you but instead makes you believe there`s plenty of money out there for ambitious, hard-working people like you. When you switch from worrying about not having enough money to having faith that you will make the money you want, then you know you`re on the way to success.

3. You know the right people

Another sign is having a big social network. I read it somewhere that business owners prefer to hire those they know over those who are skilled. Sounds skewed, I know, but it helps a lot if you combine your technical skills with excellent people skills. To want success is more like wishing to enter a nightclub on a busy Friday night. If you know the bouncers or have enough skills to befriend them, you won`t stay long in the line. The same thing happens in business, the more people you know, the easier it will be to find the right job, get proper funding and save time waiting in the line.

Social skills will help you more than you can ever imagine. There`s a guy I used to work with, he`s not that good looking, but he`s the slickest I`ve ever seen. When that guy hit rock bottom, he dropped out of school, bought a one-way ticket to Dubai, became a real estate agent and made his first million before reaching 30. I`ve also read about Michael Bloomberg who used to come to work at six in the morning to distribute coffee and tea to CEOs who come to work early when others are sleeping. For $.99 each, Bloomberg befriended at least a dozen bigwigs who later helped him launch a billion dollar business after he quit Wall Street.

4. You know what makes you tick

The successful people are better than most people at understanding themselves and overcoming —to a greater extent—the five foundations of poverty: sleep, fear, anger, laziness, and procrastination. They have worked on themselves so deeply and have made so many mistakes that they now know their soft spots as well as what motivates them.

Do you know what makes you sad, angry or excited? Do you know when you`re more likely to cheat on a diet or skip a workout? What are your strengths? Can you motivate yourself at will? And how? Having answers to most or, preferably, all of these questions will help you tap into your full potential and sets you on the path to massive success.

“All progress takes place outside the comfort zone.” – Michael John Bobak

5. You have faith

Faith in the yet to be seen, is a huge sign of success. When you think about the future, there should be a positive energy around you that says “I`m gonna make it.” You may not know exactly when you`re going to succeed, but you`re sure it’s a matter of time. This faith, or certainty, comes from having a solid plan – It`s when you know your goal, how you`ll achieve it, and how you`re going to react if things go south and deciding to believe in the unknown

If you think about it, hard work doesn`t always come as the first cause of success. It`s the faith that you`ll achieve the goal that makes you work hard, and thus, achieve the goal. I was reading a book on Michael Jordan by Roland Lazenby —who also wrote Kobe Bryant`s biography— and it stopped me that part of Jordan`s extraordinary success goes to expectations.

He expected every single ball he shot to go in. Jordan used that mindset over and over and didn`t stop when one of his shots was missed. He merely understood that even though nobody wins all the time, believing you`ll win every single time makes you win most of the time, which is enough to get a career like his. The most prominent success sign is the certainty. To believe, and act, as if you`re going to succeed, and then let that belief lead manifest into actions.

What are some things you do to say on track? Comment below!

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Success Advice

Instead of Always Trying to Be Right, Do This Instead

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A colleague of mine was obnoxious, over eager, and completely out of line. Yet, all of this was overshadowed by the fact he was just plain wrong. If he were to go through with it, it would derail the company by at least 6 months. Yet, arguing with him when he was in this state was of no use. While hitting him over the head with the laptop seemed appealing for a second, it was probably not a great long-term strategy for the business or my laptop.

Galileo once said, “You cannot teach a man anything, you can only help him find it within himself.” This is especially true when it comes to emotionally charged matters and negotiations.

When you are right, you become attached to that idea. It’s so clear, how can they not see it? Yet, your meticulously clear logic might as well be written in braille as your focus intensifies on proving yourself right, instead of reaching an agreement.

Below are 3 ways you can step out of your emotions and help someone find the right answer when money and time are on the line:

1. Separate the Person From the Issue

Imagine if a four-year-old child was adamant about something. You wouldn’t try to reason logically for hours in such a case. When trying to speak through a person’s emotions, often you might have better luck with the four year old.

In order to break this barrier you must stop seeing them as the problem and see the issue at hand. Instead of seeing the other person as stupid or obnoxious, try viewing them as simply lost or misguided. The job now becomes not to prove them wrong, but to guide them to the truth. Adopting this mindset changes your entire approach as you get out of your own emotions and take control of the situation.

“Each of us guard a gate of change that can only be opened from the inside.” – Stephen Covey

2. Show Them A Mirror

Somewhere in between trying to hammer a point, both sides usually forget to listen. No matter the situation, you must make sure that person is never you. Instead, shift the focus from “me vs you” and make it completely about the other person. Really listen and validate their emotions, creating enough trust and safety to begin a real exchange. Make sure they feel heard and slow the conversation down. When you slow the process down, you also calm down.

Remember, it’s not what you say, but how you say it. About 93% of communication is nonverbal, thus maintaining your body language immediately provides an edge. A playful (not childlike or mocking) voice puts someone in a positive frame of mind, where they are more likely to collaborate and problem solve.

Always remember to repeat back the most important three words from their sentence and make them elaborate on whatever they said. The more a person is allowed to speak, the more they feel heard. The more they feel heard, the more open they are to receive new information.

3. Lead With Empathy, Not Sympathy

Taking the time to make sure the other side feels heard and understood does not mean you bend to their will. It does not mean you give up, agree, feel sorry for, or even compromise. Empathy is the ability to recognize another’s perspective and the vocalization of that recognition. This is the difference between empathy and sympathy.

When you can label a person’s emotions in an argument, you seize the chance to discover what is behind those feelings. As you begin to drill down, you gain leverage. This should be done very gracefully. Instead of saying, I think you’re angry and being stubborn, trying saying, It seems like you are feeling frustrated because you really care about this and wish it was moving along quicker.

“Sometimes all a person wants is an empathetic ear; all he or she needs is to talk it out. Just offering a listening ear and an understanding heart for his or her suffering can be a big comfort.” – Roy T. Bennett

Using labels, you mold their feelings into words, moving information from the emotional part of the brain to the rational. Whatever behavior a person may be presenting, there is always an underlying feeling triggering it. Your job is to make the person aware of that feeling. The faster you do this, the faster you eliminate the risk of a complete breakdown in communication.

After their emotions are labeled, asking how or why calibrated questions allow them to solve their problems for you. In order to do this effectively you don’t need to study every type of calibrated question there is, but rather adopt a specific mindset. You are not their opponent, but a guide, leading the lost to the truth. Your truth.

In my case, the presenting behavior of my colleague was an obnoxious know-it-all attitude. However, the underlying emotion was fear of falling behind. Once I was able to stop asking the question, “Why is he doing this to me?” and focus on looking deeper, the conversation took a turn. The conversation was no longer about my ideas versus his, but about him and his fear.

Instead of arguing with me, he spent the rest of the time, essentially, arguing with himself. After helping him dissect his fear in the rational part of the brain, he realized that many of the worst case scenarios were highly improbable and acting hasty might exacerbate things. Most importantly, at the end of the conversation, he said, “I think I made the right choice.”

He believed that the decision was entirely his. He never acknowledged the fact that I was right and announced to everyone the sudden spark of genius that hit him. Yet, at the end of the day you need to ask yourself what is more important to you; being right or doing whatever it takes to win.  

How do you handle conflict? Let us know your tips and advice in the comments below!

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Success Advice

What You Can Learn From My Ultimate “I Am Screwed” Moment.

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When I was 16 years old, I had the ultimate “I am screwed moment.”

Everything from this point on happened in slow motion. What I’m about to describe probably happened in the space of thirty minutes but it felt like five hours.

I was walking down the street with my buddy one night, eating a paddle pop ice cream. Out of the corner of my eye, I saw a group of about twenty teenagers running towards us, dressed in black.

I instantly knew that something was up and as they got closer, we both realized we were screwed and there was nowhere to run to.

Seconds later the gang of teenagers came straight towards us as fast as they could.

“I got lucky and copped a baseball bat to the head. My friend wasn’t so lucky. He was repeatedly stabbed by several different people and there was blood everywhere.”

As I saw what happened to my friend, I knew I’d be next. I was hit so many times with the baseball bat that I was numb from the pain. Everything started to go white.

Then I heard a faint voice. The voice was calling my name out.

I listened to what the young man was saying and realized he was saying that his little brother knew me. All of a sudden, he put out his hand, lifted me off the ground and told me to run in the other direction, or I’d end up like my friend.

I somehow managed to get on my feet and run, but I was not giving up on my friend. I ran around the back of the shopping center that we were standing outside of and entered the building. I ran to the first security guard I saw and told them I needed help.

In my search to get help, miraculously, my friend had made it into the shopping center and he was being treated by a number of bystanders for his massive knife wounds.

I went over and spoke to him. He was okay and things looked better than I expected. I had about sixty seconds of calmness. Then I looked to my left.

Through the glass doors, I could see the same gang of teenagers running into the shopping center. Everyone including the two security guards ran in opposite directions.

My friend with his multiple knife wounds also ran and there were bandages everywhere as he made a run for it (I’m not even sure how he was able to move).

This time I was the unlucky one. I ran into the part of the shopping center that was closed for the night and three of the youths followed me. I’d never been so afraid because I saw what they did to my friend.

I ended up in the shopping centers food court and I hid in the darkness. I tried to control my breathing, but it was hard to silence the fear inside of me. I still remember the white Nike pants I was wearing and the bright red Sean John jumper I had on (I later discarded them because of the memory they left).

Again, through some kind of miracle, the three boys did not see me. They ran off in another direction and I stayed under the table.

The pain of my wounds started to set in. I knew deep down I was safe and so the fight or flight response was turned off. All of a sudden, moving and walking felt very painful.

I could feel broken bits of teeth in my mouth.


The aftermath.

After some time had passed, I manage to reconnect with my friend. By that time there was an ambulance on the scene and he managed to get his knife wounds treated. He got lucky and no vital organs were affected.

The next day I went to school and people could see I had gone through one hell of an ordeal. One of my friends in the year level below, came and found me and explained to me that it was his older brother and friends that attacked me.

They had mistakenly thought that we had come from a party, because of the direction we came from, where he was beaten up. He told me that because they had recognized me, to some degree, I was spared.

The story doesn’t end here though (I wish it did). Even after the brutal event, one of the attackers was still upset with me. I didn’t know why and it made no sense. I had multiple times where he and his friends were waiting for me in certain places and I was told they would harm me.

Through a mutual friend, I was able to resolve the conflict and I found out that a few of them were close friends with a few of my friends. In the coming years, I got to know my attackers.

“They were not the horrible violent people I encountered on that night. They slowly changed their ways and one of them has gone on to do extraordinary kind acts all over the world.”


A revelation from this “I am screwed” moment.

After this horrible event had occurred, I tried to make sense of it. I was not a violent person in any way but in a way, I had created this path for myself.

During my teenage years, I let rap music and violence dominate my life. I thought they were both cool.

The revelation from all of this was that I knew I had to change my life. I knew that the path I was on had led me to this moment and only I could change things. The next time an attack like this happened, I may not be as lucky.

I gave up rap music, I changed my group of friends, I started a business with my brother, I quit smoking and I disengaged from anything that was violent. Looking back, an “I am screwed” moment can be extremely valuable. It’s during these difficult times that we learn about who we are and what we can do to change our lives.

I would never have become obsessed with legacy, giving back and personal development if I hadn’t had this life or death experience.

I’m now fully aware of my mortality and I’m never going to take another day for granted.

Everything can change in a split second for better or for worse. What you do in that moment is up to you.

Nothing happens randomly (even this attack). Everything happens for a reason and when you ensure you get the lesson from it, you can go on to do extraordinary things.

I’m typing these words and reaching millions of people with them, partly because of this “I am screwed” moment.


If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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