You’re an entrepreneur. You’re working on your side-hustle aspiring to be one soon. You’re a dream chaser who thrives on freedom. But what makes you different from the thousands of other entrepreneurs launching their businesses with a laptop and an internet connection?
While the title and the aspirations behind wanting to be an entrepreneur may be the same, no two entrepreneurs are equal. How do you separate yourself from the pack? How do you become a smart entrepreneur in today’s crowded marketplace?
Here are 5 ways to be a stand out entrepreneur:
You’re crazy about your product or service. It may be ‘one-of-a-kind’ and get your customer from A to Z in half the time. As fabulous as it is, stop tooting your own horn. Don’t play the hero who’s waiting to swoop in to rescue your customer.
Donald Miller, Founder of Story Brand says ,“Your brand is not the hero of the story, your customer is. When your brand stops playing the hero and starts playing the role of the guide in your customer’s story, you’ll see dramatic results.”
Articulate the value of your brand and products by keeping your customer or client at the center of it. Ask yourself the following questions:
- Why does the customer need your product? Reflect the customer’s challenges or desires back to him.
- How will it work? Describe the change the product will create. Every product or service has to create a change in your customer. E.g. From scared and intimidated to confident and in control. From overwhelmed and desperate to relaxed and stress-free
- What exactly does your product or service do? Finish with the facts. This is where you bring your customer full-circle and let them know about the benefits and features of your product.
This is a simple formula you can use for your product descriptions and sales and landing pages.
“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos
2. Be an entrepreneur who makes money in their sleep
Those were the words of Richard Branson. Because that’s the dream right? To live the laptop lifestyle. To post pictures from Krabi or Phuket. To work in your pyjamas and bunny slippers from home.
But in reality, most entrepreneurs are freelancers or one-person run companies. They think that working for themselves means being an entrepreneur. They trade time for money.
But this is a model that won’t sustain itself over the long run. If you cut down your hours, you cut down your revenue. If you have sick days, your work suffers.
Your business depends on you for its survival. There’s no denying that most entrepreneurs start off with this model. It’s a necessity when you’re still trying to find your footing.
But smart entrepreneurs don’t get stuck in the ‘time for money’ wheel of trade. They have a vision of how to break out of the cycle and make plans to scale. Their vision for their business is bigger than them.
3. Determine how much energy you have
We live in a society where asking for help is a sign of weakness and being busy and doing everything yourself is a status symbol. You’re no less of an entrepreneur by getting help. There is no shame in outsourcing elements of your business.
You don’t have to keep ‘crushing it’. Ask yourself:How much time and energy do you really have? And what do you want to do in those hours?
When you know the size of your energy basket and the size of your tasks, you find that it’s easier to choose what to do and what not to do. You become aware that saying yes to one task means saying no to something else.
Have a clear picture of tasks that grow your business and tasks that maintain your business. Once you get clear on these, determine what your major time drains are.
These are most likely business maintenance tasks like bookkeeping or website fixes. See if you can outsource these so that you have time to work on tasks that grow your business. Smart entrepreneurs are aware of their limits. They know when to step back and get help.
4. Focus on being different, not better than your competitors
Be different because you’ll never be better. Once you start to compete on ‘better’, you’ll have to add features and benefits to stay in the race. When everyone starts to compete on these, it boils down to who can offer the cheapest price.
The marketplace is flooded with similar products. Just have a look at the number of courses helping you build a profitable blog.
Start analyzing your competitors and gaps in the marketplace and try to find a way to be different. Smart entrepreneurs know how to position themselves in an already crowded marketplace.
“It takes nothing to join the crowd. It takes everything to stand alone.” – Hans Hansen
5. Sell promises
Your brand is not so much what you say it is, as what your customer says it is. What story do they tell themselves by consuming your products and services?
It’s the perception of your brand in their mind that makes them listen to you or buy from you.
People like to buy, but they don’t like to be sold to. And when they do buy, they buy because of the identity your brand gives them. The promise your brand offer gives.
Brand story strategist Bernadette Jiwa says “Because people don’t want to ‘do’ they want to ‘be’. They want to be less busy and more productive, less alone and more connected, less fearful and feel more safe.” Smart entrepreneurs sell promises rather than features and benefits.
Let these points guide you in your business. Align yourself with the true definition of who an entrepreneur is. Because once you do that, you’ll be unstoppable. You’ll be a stand-out entrepreneur.
What do you currently do to stand out from businesses in your industry? Please leave your thoughts in the comment section below!
6 Ways Traveling Will Make You A Better Entrepreneur
Twelve years ago, I flew to Turkey to meet with a potential client who had specifically told me not to bother boarding the plane. My boss dropped the trip in my lap just days before I had to show up because he wasn’t able to close the deal himself. Even though the client said he wasn’t going to work with us and I shouldn’t waste my time, I flew to meet him, made a great pitch, created a genuine connection with him—and got him to sign an agreement to work with my company. It ended up being a seven-figure win for my company. (more…)
5 Simple Systems Successful Entrepreneurs Use to Achieve Massive Success
4 Non-Business Books Every Entrepreneur Must Read
Successful people read a lot. Take a look at any study regarding how successful people differ from everybody else. One characteristic you will find among successful people is that they are constantly reading and learning new things. While this fact is true of people who succeed in any field, it is especially common among those who have mastered the game of business. (more…)
7 Ways You Can Help Keep Employee Passion Alive in Your Company
Starting a new job often begins with a blissful honeymoon phase, in which someone’s best work is consistently produced. Inevitably, this comes to an end sooner or later, when the flaws of the job gradually start to reveal themselves, and it’s natural that an employee’s passion may fade away once they’re comfortable. (more…)
7 Things You Can Do To Motivate Yourself After You’ve Experienced Failure
10 Pieces of Wisdom You Can Find in Popular Young Adult Novels
The Go-To Guide for Creative Problem Solving
A 10 Step Action Plan for Instant Motivation
What Les Misérables Taught Me About Our Values
55 Inspirational Quotes That Will Change Your Life
(Images) 52 Motivational Picture Quotes For An Epic Year Of Success
30 Famous Quotes That Will Inspire Success In You
72 Positive Thinking Quotes For More Inner Strength & Growth
(Images) 56 Inspirational Picture Quotes That Will Motivate Your Mind, Body & Soul
3 Prince EA Videos To Change Humanities Path To Greatness
(Video) What Is Success? An Entrepreneurial Story To Inspire You
(Inspirational Video) What If Today You Knew You Were Going To Take Your Last Breath?
How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin
How Finding Your Passion And Becoming An Entrepreneur Can Lead To Happiness – Chiquita Searle
- Success Advice4 weeks ago
7 Must-Read Books on Self-Development, Wisdom, and Leadership
- Life4 weeks ago
3 Ways To Not Let The Pressure Get The Best Of You
- Success Advice4 weeks ago
Growth Mindset Vs. Fixed Mindset: Which One Do You Have?
- Success Advice4 weeks ago
Self-Awareness Is the Key to Unleashing Your Potential
- Motivation2 weeks ago
5 Highly Effective Strategies to Staying Motivated as a Business Owner
- Life3 weeks ago
5 Things You Can Do to Fend off Boredom and Stay Focused
- Success Advice3 weeks ago
Effectiveness Kills Creativity: 7 Steps to Help Strengthen Your Innovative Thinking
- Success Advice4 weeks ago
How Larry Page Launched Google and Became One of the Richest People in the World