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7 Things To Remember If You Dream To Have Your Own Business

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7 Things To Remember If You Dream To Have Your Own Business

It is about 7:00 PM Sunday now, and you are getting a sick feeling about going to work tomorrow. You must get up early on Monday morning and get ready for the office. Now even the distraction of the idiot-box could not stop this anxious feeling.

A thought strikes that you may feign sickness tomorrow and take one day – just one smallish day off but the client meetings and responsibilities at your office will not let you do so. You want an extra day’s rest from the dog-eat-dog corporate world but you cannot do so.

This anxiety is simply because you are not able to tap your inner bliss and passion. You are not living up to your best potential. Rather than being in the moment you are living more in the past or future. When you live a fulfilled life you spread happy moments throughout each day.There is something to enjoy even on Mondays, your boss does not look any different on Monday! Does he? Maybe you are not pursuing what you always wanted to do!

Maybe you wanted to have your own business, or become an entrepreneur or open a restaurant near your favourite location. Maybe you wanted to be a writer? Think back, what dreams did you have growing up? I am sure it’s not the Dilbert’s cubicle you dreamt of! Maybe you always a wanted a business which allows you to visit Paris, London, Zurich, Spain, Portugal, whole Europe and live for an extended period of time there. Maybe you wanted to go to wild safaris in Africa, snorkel in Australian reefs or watch Monasteries in Japan.

“Know yourself and you will win all battles.” – Lao Tzu

Due to family pressure and social norms you had to school yourself for ‘a good job’. When I was in college I wanted to have a business, what business? I had no idea. I did start a sales business but could not stick with it. Why? Because parental and social pressure says you must have a ‘good job’. I got into a good job but I always wanted something more, something that gives me freedom and passion.

Think of this freedom like your relationship. Suppose your partner always taunts you for your clothes, what would you do? You will push back like “I don’t need your free advice; I am OK (which you are).” But if your partner bought you brand new Fashion-TV type clothes and marvels how good you look then chances are you will look into the mirror and think “hmm… now this is something I like.”  Which will make the relationship grow strong.

The imperial corporate world is built differently by its ‘champions’ and ‘leaders’, because they mean only business. “Work hard and go home, keep your feelings with yourself.” Most importantly the current profile and enormous responsibility at your office are not translating your dreams into reality. The only hope of getting out of the rat-race in a job is winning the lottery.

I know you can’t just leave your job and get set for your dreams, unless you have a good chance of consistent stream of income. I know it is not that easy – but yeah with correct knowledge and drive we can fulfill our destiny.

Now working at a Fortune 500 Bank in Loans and Credits Department for six years I was always tempted to compare successful companies or businesses and their successful owners to losing companies and their losing owners. I have worked right from the front-line desk guys who consult prospects for loans (and their dreams); to the cabins where dreams of entrepreneurs are presented and sanctioned. I can tell you what I have learnt from many successful entrepreneurs and what I am observing to be working best.

Here are the 7 Lessons I have learned:

 

1. Interact and validate your business idea

If you want to open a restaurant, then go out and meet some successful restaurant owners. Winners are good at heart. You will be surprised by their readiness to teach an open young mind. They can tell you critical information about the suppliers, buyers, market condition and more.

If you wanted to be a real estate agent, then meet few agents in your locality. They will be able to provide you some insider knowledge that you must know to start. They may offer you commissions if you bring business to them, and this way you learn in the process.

You can contact on email or phone first and then take 15-20 minutes appointment. Before becoming a success coach I interacted with lots of people by email and Facebook. Some responded some didn’t, that’s OK. But I met some really nice souls this way and they motivated me to pursue my passion of becoming a success and life coach.

Another shortcut, take your banker out on lunch and ask them, how the industry is doing? Are the loans or other accounts doing well? If most of them are bad, it does not make any sense for you to enter, as many professionals are not making money in the industry.

 

2. Start taking baby steps towards what you want

Do some free work for people and you will discover some new knowledge in the field. You do not have to see the whole stair case to go up the stairs, just climb one step at a time.

Author, Mike Dooley observed that in his earlier business of selling T-shirts whenever he was out for marketing, even if he didn’t sell anything, someone at the office would receive an order. So make a definite plan and start taking action from today.

 

3. Winners are students throughout life

Brace yourself to learn entrepreneurship, marketing, communications, and networking. There are some things that you can outsource, but marketing, communications and maintaining relationships with your clients – you cannot and should not outsource that.

Learn as much as you possibly can about the industry you want to make a career in. A lot of people assume learning stops when you graduate High School or University. Little do they know that is when the learning actually begins.

Reading
 

4. Take a course in communication and marketing

If you did not take the course on communications at your college then take one now. You will be amazed to know how to communicate from your clients’ perspective, what do they want and critical non-verbal communications and body-language.

Most of the companies start with these types of courses during probation so maybe you have already done that. If not then make some arrangements this weekend. It can make or break your chances of success.

 

5. Do not become cocky at your new business

I have made costly mistakes of loaning to cocky people, assuming it is a sort of self-confidence. Cockiness can get you a few dates at the Pub but not long-term repeat clients. Nobody cares how hot your business idea may be.

Venture Capitalists, unlike bankers, are ruthless to break through cockiness and decide if the idea is viable or not. Take care of your clients like your own brothers and sisters and they will take care of your business and expand it.

 

6. Maintain savings for at least two years before you leave your job

Generally speaking new businesses often take somewhere around one to one-and-half years to break-even. You may break into profit even earlier also but it makes sense to have at least two years worth of savings with you.

If it is hard for you maybe due to the high credit card debt in our society then you must first pay off the debt as soon as possible before you even think of leaving your job and becoming an entrepreneur full-time.

“Only the educated are free.” – Epictetus

7. Take your business as a part time hobby first

Now before you go full-time in your business. You must have family responsibilities and rent to be paid. So instead of going all out with that restaurant plan, why not follow another plan and open a food-truck first, this way you accelerate your learning. Or if you want to become an author, complete your novel in free time and try to get it published.

Famous fiction Author, Stephen King, did not leave his teaching job long before he started earning enough from his published books. Thereafter, he churned out over fifty popular fiction books.

You must test the waters first and take an overall view for what it takes to launch a business. You will find water is deep indeed, but like Mr. Darby and his uncle of the famed story ‘Three Feet from Gold’ said, you must persist before you see the success you always wanted. Do remember to have fun throughout the journey.

 

You can visit my website here. I can show you how to live a more fulfilled life!

Thank you for reading my article! Please leave comments below!

Mohinish Nirwal is an upcoming underdog Success and life coach. His upcoming blog www.BoostBliss.com is a platform to interact with evolving souls who want to live a fulfilled life with more freedom.

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22 Comments

22 Comments

  1. satish

    Aug 12, 2015 at 12:00 pm

    Hi,

    when I first start reading your article I was shocked because it seems like I am reading my story from starting.

    All the condition , situation you have mentioned is totally right.

    Your article give me boost to take one step forward to fulfill my dreams.

    Thanks.

    • Mohinish Nirwal

      Aug 13, 2015 at 2:35 am

      I am glad Satish you are moving forward with your dreams..
      Thanks.

  2. Britney

    Jul 12, 2015 at 9:42 pm

    Great post! Thank you for sharing. I applaud your courage to pursue your true passions. My favorite points are #3 and #5. Being a 2014 college graduate, I quickly learned that life learning never stops. As you stated, a person must stay humble to continue to learn and grow. I wish you much continued success!!

    • Mohinish Nirwal

      Jul 13, 2015 at 1:38 am

      thanks Britney,
      I appreciate your attitude.
      thanks
      Mohinish

  3. Tony Kates

    Jul 8, 2015 at 1:49 pm

    I agree with every item on the list especially #3 “Winners are students throughout life”. The only way to win is to learn and the bigger lessons are learned when we failed which means you have to go out there, keep on trying, keep developing yourself and learn from everything.

    • Mohinish Nirwal

      Jul 9, 2015 at 2:32 am

      hello Tony,
      You are spot on. Winners are always on learning curve. And it usually not one subject.. Your thoughts?
      Thanks
      Mohinish

  4. Heather

    Jul 7, 2015 at 2:58 pm

    Hi Mohinish,
    Great post – lots to think about. I’ve run my own small consultancy for nearly 7 years now and can definitely say that #3 – continuing to be a student – has been key in helping me to build the business and adapt to different challenges and opportunities that have come my way.

    I couldn’t start small and build – I had to just make the leap – because my freelance business was in direct competition to what I did as an employee. And I certainly didn’t have 2 years savings as a cushion – although I did have around 6 months. Now I’m in the process of starting a new business, so it is slightly ‘back to the drawing board’. I came across your post at good time!

    Thanks,
    Heather

    • Mohinish Nirwal

      Jul 8, 2015 at 2:09 am

      well good luck for you new endeavor Heather.
      Thanks
      Mohinish

  5. David

    Jul 6, 2015 at 5:19 pm

    Great post thanks!

  6. bestessaysforsale.net

    Jul 6, 2015 at 12:37 pm

    I read this article and must admit it is really great! Thank you for your job!

  7. Radzone

    Jul 6, 2015 at 12:35 pm

    Your post was a great one to look at first thing on a Monday morning. It helps keep the dreams alive. Only one point that I “might” take exception with – it’s the point of having a 2-year cushion since most endeavours take about that long to get going. It’s true it might take that long, but having a fallback plan may allow some to cruise through the plan because there isn’t a sense of emergency. As Hernán Cortés said in 1519 – “Burn the Boats!”. I say go for it.

    • Mohinish Nirwal

      Jul 8, 2015 at 2:13 am

      Yeah I agree with that Radzone, but sometimes when people have to put food on the table they need to have savings. Secure the food part and unleash yourself in other. You can have passive sources of income also.
      Best wishes
      Mohinish

  8. Esther

    Jul 6, 2015 at 8:03 am

    Hi Nirwal,

    Thank you so much for this great post!

    I mostly hear about validation with your future prospects. But it is so true what you write, learning from those who are already successful in what you want to do can be priceless.

    But not everybody dears to reach out to experts. Which brings me to the point that having the right mindset is crucial throughout the 7 points you described.

    What do you think?

    Cheers,

    Esther

    • Mohinish Nirwal

      Jul 8, 2015 at 2:16 am

      Yeah whenever we reach out of our comfort zone our palms are sweaty. But with right mindset and courage an entrepreneur moves forward.
      Thanks
      Mohinish

  9. Dr.Manu

    Jul 6, 2015 at 7:00 am

    Great post and practical approach…Thank you

  10. willy braun

    Jul 6, 2015 at 6:33 am

    Great post

    Love reading the articles

    I have a question.

    What if you already started a business love it too but you didn’t take the these steps and now you find out that the water is way deeper then expected and it’s really hard to keep going. Is it possible to still come up from under it and become successful?
    And what would be most important steps to take?

    • Mohinish Nirwal

      Jul 8, 2015 at 2:37 pm

      hi, sorry for late reply.
      It will be very difficult to specify any action steps without taking a detailed look at your business. However I must add that before you entirely give up – bring in some expert and let him take a look. or if there are other people in your industry who are successful then you can reach out to them. But don’t take adverse decision without exploring all options.
      Thanks
      Mohinish

  11. Heitem Ak

    Jul 5, 2015 at 4:17 pm

    Great Post!

    “You do not have to see the whole stair case to go up the stairs, just climb one step at a time.”

    Sometimes you can try to jump an additional step or two, but if you do it too often, you’re asking for trouble!

    Heitem Ak

  12. KC Stafford

    Jul 5, 2015 at 3:22 pm

    Great post with good information! Thanks for sharing.

  13. Lisa

    Jul 5, 2015 at 12:51 pm

    Excellent post. I think I will be adding #4 Take a Marketing Course to my list of action items very soon…

  14. Anthony Metivier

    Jul 5, 2015 at 7:43 am

    Wow – great post. These are powerful tips that go beyond the usual.

    Validation is a huge one that I think so many people miss. The question is: How do you validate in baby steps if you’ve only got limited time to get just one part of it off your plate?

    • Mohinish Nirwal

      Jul 8, 2015 at 2:40 pm

      Hi Anthony,
      sorry for late reply.
      If you are not able to take out time for validation part then you can outsource or delegate it. Let your assistant collect all the data but you must do the analysis of it on your own. I hope it helps you.
      Thanks
      Mohinish

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Startups

Why You Should Use Pinterest to Grow Your Business

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pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

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5 Steps to Turn Your Business Into a Well Oiled Machine

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how to automate your business
Image Credit: Unsplash

A lot of online business owners that I interact with run “one man” operations. They spend most of their time delivering to their clients, leaving little room to bring in new ones, and generally grow their business. I’ve been there myself, and it’s incredibly easy to get stuck on solopreneur island, because in order to get off you have to jump into the unknown water and swim.

There are a two main problems with being a solopreneur, and if you are one these it may seem very familiar to you. First of all, as mentioned above, it’s easy to get busy delivering to clients, but that doesn’t actually grow your business, getting NEW clients does. The other big problem is that everything depends on you. You can’t get sick, tired, or go on a holiday, because as soon as you take your foot off the gas pedal, everything stops. Funnily enough, many of us start our own businesses in order to get freedom, yet many just end up creating another job for themselves.

The good news is that you can get off solopreneur island. I’ve done it, and here’s how to do it yourself:

Step #1 – Get clarity & package your offers

A lot of solopreneurs offer a wide range of services. They talk to prospects from all angles, and tailor make their services to fit each unique client’s needs. Sounds like a noble thing to do, but it’s not sustainable. A better approach is to look at the common denominator of the clients you’ve already worked with, and see if you can turn that into a front end offer.

I used to talk to prospects, listen to their needs, and then create a proposal, which usually got rejected. Since we sell video production, I told myself that every video is different, and you can’t turn that into a package. That was simply a limiting belief, and we eventually started offering 30, 60, and 90 second videos with either template or custom graphics.

Look at all the things you’re offering, and see if you can turn your offers into a menu, just like at a restaurant.

“Time = life; therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein

Step #2 – Start treating your website like the asset it could be

Your website can get you new clients on autopilot. Don’t hold your website back by having 3 portfolio items and a contact form. Turn it into a salesman.

We get anywhere from 5-20 new clients every single month through our website. The way to accomplish this is to first and foremost realize that people cannot make a purchase if they have unanswered questions. Put all the information they need to make a decision right there on your website. If your prices are less than $1,000 for what you offer, I believe you can make the sale right there on the website. If it’s higher than $1,000 I generally recommend to get people on a phone call first.

These are some things you should do to your website: describe the problem your audience has, describe your solution, show lots of previous work, and tons of testimonials. You should also answer all the frequently asked questions, offer a guarantee, show pictures of your team and most importantly, go for the sale/phone call, not a contact form. Don’t hold your website back, let it work for you.

Step #3 – Build a high quality team

People freak out about hiring. They think hiring means you have to be able to pay someone $60,000 a year, but that’s not true. Like anything else, you can and should, start small. I hired my Project Manager for 3 hours per week when we started.

You’ll also note I wrote “high quality” above. This is crucial. When you hire a $3/hour graphics designer from India, I promise you’ll get $3 quality work. The problem with being cheap when you hire is that you get people that aren’t good at what they do, and can’t solve their own problems. When people can’t solve their own problems it’ll be up to you to do that. You’ll end up working just as much as if you didn’t hire them in the first place, therefore you are effectively paying money to give yourself stress. Does that sound like a good deal to you?

It’s better to hire a $25/h person for 3 hours than a $5/h person for a month. Once I decided to try hiring a high quality freelancer instead of a cheap one, I instantly saw the benefits and have never gone back.

Step #4 – Build systems and procedures

You should have a process in place for everything that is done in your business, especially the stuff that is done repeatedly. Use project management software so that your client facing work always follows the same structure. Use Trello for internal processes. Create documents and checklists showing how to do things.

If you’re training a new employee, record a video rather than doing the training live as you should expect to have to train another person on the same exact thing in the future.  This way a ton of the training will already be ready to go if your employee quits on you (this happened to me and I was able to successfully replace a project manager and have the new one up and running within one week!)

“To be happy, we must not be too concerned with others.” – Albert Camus

Step #5 – Automate when possible

Make a list of every task that happens in your business from when a prospect finds you to when your product is delivered to them. Then, look at how many of those things can actually be done by a computer, and get to work using Zapier and all your other tools. I even recorded a video series where I educate the client along the way.

If you find yourself having the same conversations over and over again, just record a video and save yourself the time! Every automation you put in place is going to save you minutes and eventually hours every single week. This frees up your time so that you can focus on growing your business, instead of just delivering to your clients.

Summary

Getting off solopreneur island is not rocket science. You’ll need to get clear on what your packages are, put your client acquisition on autopilot, get a high quality team in place, document and checklist everything, and finally automate what you can.

Once you actually go through with this you’ll find that your business can run without you, but more importantly you’ll be able to spend your time on growing the business, and not being forced to do the day-to-day operations.

What’s your main takeaway from this article? Comment below!

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Why Your Business Should Focus on Effectively Outwitting Competitors

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Image Credit: Twenty20.com

It shouldn’t be a case of getting out of the kitchen if you can’t stand the heat, it should rather be the case of not venturing into the kitchen. Any brand which was set up with the outlook that there won’t be competitors was started on the wrong premise and will be plummeted into oblivion.

Any road to success is thorny but paved with advantages, which may be fair or unfair. It borders on putting in personal sacrifices which are prone to constant uncertainty, existential threats, and taking a headlong plunge into making terrifying decisions. It’s definitely not a place for the Lilly-minded and nitwits because you are setting out to engage in a fierce competition with the best minds in the business world.

What you should work tenaciously upon is your competitive advantages. Ensure the things you have going for you are brought to the forefront. You will require the right mix of guts, tactics, timing, and the knack for hitting the rod when it’s red hot because opportunities coming your way should be quickly utilized.

Dilly-dallying will be highly disastrous and very devastating. Your brand may not be a pacesetter and you don’t have a carte blanche to do whatever you fancy, yet it behoves on you to gear up to face competition from the onset.

Amazingly, however, you can effectively outwit your competitors in the global market. You just need leveraging on the following steps:

1. Research other winning brands

A lot of people may consider this to be absurd but that is the joker you have. What you do must be entirely different from other brands in the same industry as your brand. When you concentrate on researching your rivals in the same industry, you may only come up with something akin to what they do.

You, however, need to come up with something completely new and stunning, a whole set of nouveau innovations and the only way to get that is by going out of your industry completely. Your ideas must be mind-blowing and eye-opening not minding that you are possibly a newbie in the industry.

It’s of utmost importance that you build with the future in mind, before launching your product into the market. This singular action of yours will quadruple and ironclad your chances of surviving the onslaught in the market.

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto van Bismark

2. Spin your obvious weakness into your strong point

You definitely will have some weak points and your competitors will seek those out to backstab and whip you silly in the market. You shouldn’t, however, be deterred by this. You can swivel this supposedly bad fortune into a huge arsenal for your brand with the attendant result of leaving your competitors on the turf.

A brand’s weak point could be the price. It’s possible your price is on the high side in comparison with others in the market. This is an opportunity to showcase your ingenuity by adding domestic customer service, home delivery, extended warranty, or any other incentive which you know your competitors will chicken out on.

The initial venture will definitely pummel your finances but by the time your prospective customers come to identify these advantages which were supposedly weak points with you, your ROI will skyrocket sensationally. Your competitors who had set out to tailspin you will be wondering what hit them.

3. Stay glued to your clients

The customer is the king and this must be your brand’s watchword. Your taste may be the best in the world but it’s absolute balderdash if it doesn’t resonate with the customer. You must learn to maximize the values your customers hold high and play down other money-grubbing wastes.

To effect this you must stay glued to your customers. Find out what they have going for your products and how you can enhance them. This effort may be a time suck and you may be required to put in odd hours tracking down your customers but it will pay off handsomely.

John C. Maxwell, aptly described this situation when he said “You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Make your customers off-limits to your competitors. You can enhance this by making sure you are constantly in contact with your customers.

“When a customer enters my store, forget me. He is king.” – John Wanamaker

You should be in tune with those things that can make or break your business as well as having the metrics to measure how well you are doing. It’s absolutely necessary that you know your brand’s fundamental metrics like the average customer value (ACV), cost per acquisition (CPA), return on investment (ROI), and break even.

Business is like the art of war and the best form of defence is to attack.

How to you make sure people stay loyal to your brand? Let us know some tips and advice below!

Image courtesy of Twenty20.com

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Startups

Enough With The Word ‘Startup’

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The word ‘startup’ has created a false reality.

When we think of startups we now think of the following:

  • Cool kids wearing their startup t-shirts
  • Co-working spaces
  • Lots of lattes with a picture drawn in the froth
  • San Francisco and how perfect it is (I’ve been there and it’s not perfect:  #HomelessPeopleEverywhere)
  • Unicorns (not the ones you see on kid’s shows)
  • Made up valuations (a GFC fixes this problem nicely)
  • Accelerators (an overload of opinions that are just that)
  • Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing

 

It’s time to bin the word startup.

The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.

“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”

We never know what we’re doing in business completely and that’s a good thing.

Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.

 

The word ‘Startup” means business so let’s call it that.

Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.

Maybe you’re a small business with one employee.

Maybe you’re a large corporation with 35,000 employees

Maybe you work one day a week on a side hustle.

Maybe you have two freelancers working for you one day a month.

It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.

 

Can everyone really be an entrepreneur?

I’ll give it to you straight amigo: no, they can’t.

“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”

This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.

Many of you can’t handle:

  • Risk
  • Stupid amount of stress
  • 12-hour days
  • Managing other people
  • Having to be creative
  • Customers whose demands never stop
  • The game of money
  • Soul crushing failure

The list could go on forever. There are so many components to entrepreneurship.

Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.

You’re human - you’ll be okay.

That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.

Life is not all about startups and entrepreneurship - there’s more to it than that.

 

When does the ‘Startup Phase’ end?

It doesn’t.

Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.

The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.

 

A startup is not a startup; it’s called a business.

No more buzz words.

No more unicorns.

No more thinking you’re smarter than your competitors.

No more BS valuations.

No more naming and shaming people who don’t want to be a founder of a startup like you.

Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.

Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.

There’s more to life than fucking startups and #StartupLife.

 

Business is business. 

  1. You build a product or service with you or a co-founder.
  2. You attempt to see whether it solves a problem
  3. You continue validating the idea beyond your mom & dad, friends and work colleagues
  4. You make some money - $1, $100, $100k - it doesn’t matter
  5. You continuously improve the product to make your customers happier
  6. You make them happy and the business makes more money
  7. You build out a team so you can grow the business to be bigger
  8. Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
  9. You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money

THE END.

 

Final Word On Startups. 

If you want to create a business, then do it. If you don’t then that’s fine too.

Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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5 Viktor Frankl Quotes to Reshape Your Perspective Today

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Viktor Frankl quotes
Image Credit: Intellectual Takeout

Highly regarded as one of Viktor Frankl’s greatest works, “A Man’s Search For Meaning” highlights Dr. Frankl’s perseverance and survival through the Auschwitz concentration camp. His insights, both harrowing and enchanting, can be readily applied as a sort of spiritual compass for the modern-day man or woman. (more…)

Dan Whalen is a franchise operator with College Hunks Hauling Junk & Moving, personal development writer, and NLP master practitioner. He has a background in business management and team leadership spanning nearly a decade, and has a deeply-rooted passion for helping people experience fulfilling lives. You can find him on Twitter at @DanielJWhalen.

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22 Comments

22 Comments

  1. satish

    Aug 12, 2015 at 12:00 pm

    Hi,

    when I first start reading your article I was shocked because it seems like I am reading my story from starting.

    All the condition , situation you have mentioned is totally right.

    Your article give me boost to take one step forward to fulfill my dreams.

    Thanks.

    • Mohinish Nirwal

      Aug 13, 2015 at 2:35 am

      I am glad Satish you are moving forward with your dreams..
      Thanks.

  2. Britney

    Jul 12, 2015 at 9:42 pm

    Great post! Thank you for sharing. I applaud your courage to pursue your true passions. My favorite points are #3 and #5. Being a 2014 college graduate, I quickly learned that life learning never stops. As you stated, a person must stay humble to continue to learn and grow. I wish you much continued success!!

    • Mohinish Nirwal

      Jul 13, 2015 at 1:38 am

      thanks Britney,
      I appreciate your attitude.
      thanks
      Mohinish

  3. Tony Kates

    Jul 8, 2015 at 1:49 pm

    I agree with every item on the list especially #3 “Winners are students throughout life”. The only way to win is to learn and the bigger lessons are learned when we failed which means you have to go out there, keep on trying, keep developing yourself and learn from everything.

    • Mohinish Nirwal

      Jul 9, 2015 at 2:32 am

      hello Tony,
      You are spot on. Winners are always on learning curve. And it usually not one subject.. Your thoughts?
      Thanks
      Mohinish

  4. Heather

    Jul 7, 2015 at 2:58 pm

    Hi Mohinish,
    Great post – lots to think about. I’ve run my own small consultancy for nearly 7 years now and can definitely say that #3 – continuing to be a student – has been key in helping me to build the business and adapt to different challenges and opportunities that have come my way.

    I couldn’t start small and build – I had to just make the leap – because my freelance business was in direct competition to what I did as an employee. And I certainly didn’t have 2 years savings as a cushion – although I did have around 6 months. Now I’m in the process of starting a new business, so it is slightly ‘back to the drawing board’. I came across your post at good time!

    Thanks,
    Heather

    • Mohinish Nirwal

      Jul 8, 2015 at 2:09 am

      well good luck for you new endeavor Heather.
      Thanks
      Mohinish

  5. David

    Jul 6, 2015 at 5:19 pm

    Great post thanks!

  6. bestessaysforsale.net

    Jul 6, 2015 at 12:37 pm

    I read this article and must admit it is really great! Thank you for your job!

  7. Radzone

    Jul 6, 2015 at 12:35 pm

    Your post was a great one to look at first thing on a Monday morning. It helps keep the dreams alive. Only one point that I “might” take exception with – it’s the point of having a 2-year cushion since most endeavours take about that long to get going. It’s true it might take that long, but having a fallback plan may allow some to cruise through the plan because there isn’t a sense of emergency. As Hernán Cortés said in 1519 – “Burn the Boats!”. I say go for it.

    • Mohinish Nirwal

      Jul 8, 2015 at 2:13 am

      Yeah I agree with that Radzone, but sometimes when people have to put food on the table they need to have savings. Secure the food part and unleash yourself in other. You can have passive sources of income also.
      Best wishes
      Mohinish

  8. Esther

    Jul 6, 2015 at 8:03 am

    Hi Nirwal,

    Thank you so much for this great post!

    I mostly hear about validation with your future prospects. But it is so true what you write, learning from those who are already successful in what you want to do can be priceless.

    But not everybody dears to reach out to experts. Which brings me to the point that having the right mindset is crucial throughout the 7 points you described.

    What do you think?

    Cheers,

    Esther

    • Mohinish Nirwal

      Jul 8, 2015 at 2:16 am

      Yeah whenever we reach out of our comfort zone our palms are sweaty. But with right mindset and courage an entrepreneur moves forward.
      Thanks
      Mohinish

  9. Dr.Manu

    Jul 6, 2015 at 7:00 am

    Great post and practical approach…Thank you

  10. willy braun

    Jul 6, 2015 at 6:33 am

    Great post

    Love reading the articles

    I have a question.

    What if you already started a business love it too but you didn’t take the these steps and now you find out that the water is way deeper then expected and it’s really hard to keep going. Is it possible to still come up from under it and become successful?
    And what would be most important steps to take?

    • Mohinish Nirwal

      Jul 8, 2015 at 2:37 pm

      hi, sorry for late reply.
      It will be very difficult to specify any action steps without taking a detailed look at your business. However I must add that before you entirely give up – bring in some expert and let him take a look. or if there are other people in your industry who are successful then you can reach out to them. But don’t take adverse decision without exploring all options.
      Thanks
      Mohinish

  11. Heitem Ak

    Jul 5, 2015 at 4:17 pm

    Great Post!

    “You do not have to see the whole stair case to go up the stairs, just climb one step at a time.”

    Sometimes you can try to jump an additional step or two, but if you do it too often, you’re asking for trouble!

    Heitem Ak

  12. KC Stafford

    Jul 5, 2015 at 3:22 pm

    Great post with good information! Thanks for sharing.

  13. Lisa

    Jul 5, 2015 at 12:51 pm

    Excellent post. I think I will be adding #4 Take a Marketing Course to my list of action items very soon…

  14. Anthony Metivier

    Jul 5, 2015 at 7:43 am

    Wow – great post. These are powerful tips that go beyond the usual.

    Validation is a huge one that I think so many people miss. The question is: How do you validate in baby steps if you’ve only got limited time to get just one part of it off your plate?

    • Mohinish Nirwal

      Jul 8, 2015 at 2:40 pm

      Hi Anthony,
      sorry for late reply.
      If you are not able to take out time for validation part then you can outsource or delegate it. Let your assistant collect all the data but you must do the analysis of it on your own. I hope it helps you.
      Thanks
      Mohinish

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Startups

Why You Should Use Pinterest to Grow Your Business

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pinterest for business

Raise your hand if you’ve been snubbing Pinterest. If your hand is raised, know that you’re not alone because also I used to. Mind you, about two years ago I did actually take the time to set up an account, yet that’s where my Pinterest relationship began and ended. I took a few minutes to look around and checked out. I felt like a squirrel on acid. Too chaotic, too many recipes and so much mom and baby stuff!

This isn’t for me. I’m a personal development blogger and an inspirational/motivational Facebook page owner. I thought Pinterest was no place for me because I post quotes and self help blogs. Due to this, I closed my mind off to it until December 27, 2017.

With the constant urging of a friend, I cautiously opened the Pinterest door again, almost like I was expecting some casserole to come out and smack me upside the head.

I looked around and much to my surprise and delight, there were other bloggers and business peeps just like me on Pinterest. I was instantly hooked. With a new appreciation for this beast, I dove in and got to work. I had 15 followers and no boards. After a few weeks of burning the midnight oil, getting Pin ready images for my blogs, resizing quote images from my Facebook page, creating boards, and joining tribes and other group boards, this happened.

Pinterest statistics

It’s not just babies and crafts

If you are a blogger or business owner, Pinterest has a place for you. Let’s talk a bit about what it is and isn’t.

First and foremost, Pinterest is not a social media platform, it’s a search engine like Google but more colorful and fun. The great thing about Pinterest is that it has its own search engine within it. You can see what your people are searching for. 

Another thing to note is people buy things on Pinterest. Lots of things! Check out this link for Pinterest stats! Now that you know what it’s not, let me tell you what it is. It’s a powerhouse traffic driver.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

  • A pin is 100 times more spreadable than your average tweet
  • Each pin can drive up to 2 page visits and 6 pageviews
  • Ecommerce sites benefit from pinning as each pin can generate 78 cents
  • The life of a pin is one week! Compare that to 24 minutes for Twitter and 90 minutes for Facebook. (source bloggingwizard.com)

In February of this year, my organic reach was just over 1.2 mil views! Remember, I started working it at the end of December with nothing.

pinterest business

It’s not as hard as you think!

It’s time consuming but definitely not hard. Take a minute to think about this, you work hard on your business. You want to reach people, sell things, inspire others, and teach through Pinterest. Don’t you think it would be worth your time and effort to work at something that will actually produce mind blowing results? Of course it would be!

Here are a few tips to get you started on Pinterest:

  • Create a business account. 
  • Have a look around to see what other people in your niche are pinning. Take a look to see what pins attract your attention. 
  • Head over to Picmonkey or Canva and create some pins for your blog or your products. Images are everything! Take extra time on these, you want them to be engaging and you definitely want repins.
  • Create boards and keep them secret until you have enough pins in them to go public. I usually wait until I have about 15 (as I’m creating new boards).
  • Find groups to join so you can share your stuff and repin others. Groups and Tailwind tribes (you should join Tailwind-tons of my traffic comes from there) are key! Think of them as an online networking/marketing event. You need them. I checked out big pinners in my niche, had a look at the group boards they belonged to and then asked to join. 
  • Get active. Pin from other people’s boards, connect with others, join Facebook groups for pinners. Aim to pin 20–50 times a day. It’s really up to you how often you want to, I’ve settled for 30 a day. Don’t let those numbers frighten you. Tailwind takes care of that for you!
  • Keyword your descriptions, boards, pins, everything! Remember, search engine.

Now get going!

Obviously there’s a tad more to it than that but once you get set up and get going, you will quickly become addicted to Pinterest (as I have) and be blown away at the growth of your business.

When you think about it, how much time are you spending (wasting) on social media platforms that just aren’t doing it for you? You’re pulling your hair out wondering why things aren’t working. Stop running the hamster wheel and head on over to Pinterest. It’s not just home decor, breastfeeding pumps and tuna salad recipes. There’s a whole other world you need to explore. If you discount it, you are leaving precious clients and money on the table.

“Social media is about sociology and psychology more than technology” Brian Solis

Have you used Pinterest for your business before? If so, did you like it? Let us know your thoughts in the comments below!

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Startups

5 Steps to Turn Your Business Into a Well Oiled Machine

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how to automate your business
Image Credit: Unsplash

A lot of online business owners that I interact with run “one man” operations. They spend most of their time delivering to their clients, leaving little room to bring in new ones, and generally grow their business. I’ve been there myself, and it’s incredibly easy to get stuck on solopreneur island, because in order to get off you have to jump into the unknown water and swim.

There are a two main problems with being a solopreneur, and if you are one these it may seem very familiar to you. First of all, as mentioned above, it’s easy to get busy delivering to clients, but that doesn’t actually grow your business, getting NEW clients does. The other big problem is that everything depends on you. You can’t get sick, tired, or go on a holiday, because as soon as you take your foot off the gas pedal, everything stops. Funnily enough, many of us start our own businesses in order to get freedom, yet many just end up creating another job for themselves.

The good news is that you can get off solopreneur island. I’ve done it, and here’s how to do it yourself:

Step #1 – Get clarity & package your offers

A lot of solopreneurs offer a wide range of services. They talk to prospects from all angles, and tailor make their services to fit each unique client’s needs. Sounds like a noble thing to do, but it’s not sustainable. A better approach is to look at the common denominator of the clients you’ve already worked with, and see if you can turn that into a front end offer.

I used to talk to prospects, listen to their needs, and then create a proposal, which usually got rejected. Since we sell video production, I told myself that every video is different, and you can’t turn that into a package. That was simply a limiting belief, and we eventually started offering 30, 60, and 90 second videos with either template or custom graphics.

Look at all the things you’re offering, and see if you can turn your offers into a menu, just like at a restaurant.

“Time = life; therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein

Step #2 – Start treating your website like the asset it could be

Your website can get you new clients on autopilot. Don’t hold your website back by having 3 portfolio items and a contact form. Turn it into a salesman.

We get anywhere from 5-20 new clients every single month through our website. The way to accomplish this is to first and foremost realize that people cannot make a purchase if they have unanswered questions. Put all the information they need to make a decision right there on your website. If your prices are less than $1,000 for what you offer, I believe you can make the sale right there on the website. If it’s higher than $1,000 I generally recommend to get people on a phone call first.

These are some things you should do to your website: describe the problem your audience has, describe your solution, show lots of previous work, and tons of testimonials. You should also answer all the frequently asked questions, offer a guarantee, show pictures of your team and most importantly, go for the sale/phone call, not a contact form. Don’t hold your website back, let it work for you.

Step #3 – Build a high quality team

People freak out about hiring. They think hiring means you have to be able to pay someone $60,000 a year, but that’s not true. Like anything else, you can and should, start small. I hired my Project Manager for 3 hours per week when we started.

You’ll also note I wrote “high quality” above. This is crucial. When you hire a $3/hour graphics designer from India, I promise you’ll get $3 quality work. The problem with being cheap when you hire is that you get people that aren’t good at what they do, and can’t solve their own problems. When people can’t solve their own problems it’ll be up to you to do that. You’ll end up working just as much as if you didn’t hire them in the first place, therefore you are effectively paying money to give yourself stress. Does that sound like a good deal to you?

It’s better to hire a $25/h person for 3 hours than a $5/h person for a month. Once I decided to try hiring a high quality freelancer instead of a cheap one, I instantly saw the benefits and have never gone back.

Step #4 – Build systems and procedures

You should have a process in place for everything that is done in your business, especially the stuff that is done repeatedly. Use project management software so that your client facing work always follows the same structure. Use Trello for internal processes. Create documents and checklists showing how to do things.

If you’re training a new employee, record a video rather than doing the training live as you should expect to have to train another person on the same exact thing in the future.  This way a ton of the training will already be ready to go if your employee quits on you (this happened to me and I was able to successfully replace a project manager and have the new one up and running within one week!)

“To be happy, we must not be too concerned with others.” – Albert Camus

Step #5 – Automate when possible

Make a list of every task that happens in your business from when a prospect finds you to when your product is delivered to them. Then, look at how many of those things can actually be done by a computer, and get to work using Zapier and all your other tools. I even recorded a video series where I educate the client along the way.

If you find yourself having the same conversations over and over again, just record a video and save yourself the time! Every automation you put in place is going to save you minutes and eventually hours every single week. This frees up your time so that you can focus on growing your business, instead of just delivering to your clients.

Summary

Getting off solopreneur island is not rocket science. You’ll need to get clear on what your packages are, put your client acquisition on autopilot, get a high quality team in place, document and checklist everything, and finally automate what you can.

Once you actually go through with this you’ll find that your business can run without you, but more importantly you’ll be able to spend your time on growing the business, and not being forced to do the day-to-day operations.

What’s your main takeaway from this article? Comment below!

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Why Your Business Should Focus on Effectively Outwitting Competitors

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business competition
Image Credit: Twenty20.com

It shouldn’t be a case of getting out of the kitchen if you can’t stand the heat, it should rather be the case of not venturing into the kitchen. Any brand which was set up with the outlook that there won’t be competitors was started on the wrong premise and will be plummeted into oblivion.

Any road to success is thorny but paved with advantages, which may be fair or unfair. It borders on putting in personal sacrifices which are prone to constant uncertainty, existential threats, and taking a headlong plunge into making terrifying decisions. It’s definitely not a place for the Lilly-minded and nitwits because you are setting out to engage in a fierce competition with the best minds in the business world.

What you should work tenaciously upon is your competitive advantages. Ensure the things you have going for you are brought to the forefront. You will require the right mix of guts, tactics, timing, and the knack for hitting the rod when it’s red hot because opportunities coming your way should be quickly utilized.

Dilly-dallying will be highly disastrous and very devastating. Your brand may not be a pacesetter and you don’t have a carte blanche to do whatever you fancy, yet it behoves on you to gear up to face competition from the onset.

Amazingly, however, you can effectively outwit your competitors in the global market. You just need leveraging on the following steps:

1. Research other winning brands

A lot of people may consider this to be absurd but that is the joker you have. What you do must be entirely different from other brands in the same industry as your brand. When you concentrate on researching your rivals in the same industry, you may only come up with something akin to what they do.

You, however, need to come up with something completely new and stunning, a whole set of nouveau innovations and the only way to get that is by going out of your industry completely. Your ideas must be mind-blowing and eye-opening not minding that you are possibly a newbie in the industry.

It’s of utmost importance that you build with the future in mind, before launching your product into the market. This singular action of yours will quadruple and ironclad your chances of surviving the onslaught in the market.

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto van Bismark

2. Spin your obvious weakness into your strong point

You definitely will have some weak points and your competitors will seek those out to backstab and whip you silly in the market. You shouldn’t, however, be deterred by this. You can swivel this supposedly bad fortune into a huge arsenal for your brand with the attendant result of leaving your competitors on the turf.

A brand’s weak point could be the price. It’s possible your price is on the high side in comparison with others in the market. This is an opportunity to showcase your ingenuity by adding domestic customer service, home delivery, extended warranty, or any other incentive which you know your competitors will chicken out on.

The initial venture will definitely pummel your finances but by the time your prospective customers come to identify these advantages which were supposedly weak points with you, your ROI will skyrocket sensationally. Your competitors who had set out to tailspin you will be wondering what hit them.

3. Stay glued to your clients

The customer is the king and this must be your brand’s watchword. Your taste may be the best in the world but it’s absolute balderdash if it doesn’t resonate with the customer. You must learn to maximize the values your customers hold high and play down other money-grubbing wastes.

To effect this you must stay glued to your customers. Find out what they have going for your products and how you can enhance them. This effort may be a time suck and you may be required to put in odd hours tracking down your customers but it will pay off handsomely.

John C. Maxwell, aptly described this situation when he said “You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Make your customers off-limits to your competitors. You can enhance this by making sure you are constantly in contact with your customers.

“When a customer enters my store, forget me. He is king.” – John Wanamaker

You should be in tune with those things that can make or break your business as well as having the metrics to measure how well you are doing. It’s absolutely necessary that you know your brand’s fundamental metrics like the average customer value (ACV), cost per acquisition (CPA), return on investment (ROI), and break even.

Business is like the art of war and the best form of defence is to attack.

How to you make sure people stay loyal to your brand? Let us know some tips and advice below!

Image courtesy of Twenty20.com

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Startups

Enough With The Word ‘Startup’

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The word ‘startup’ has created a false reality.

When we think of startups we now think of the following:

  • Cool kids wearing their startup t-shirts
  • Co-working spaces
  • Lots of lattes with a picture drawn in the froth
  • San Francisco and how perfect it is (I’ve been there and it’s not perfect:  #HomelessPeopleEverywhere)
  • Unicorns (not the ones you see on kid’s shows)
  • Made up valuations (a GFC fixes this problem nicely)
  • Accelerators (an overload of opinions that are just that)
  • Pitch nights where investors are made to look like Fortune Tellers and experts when the reality is nothing more than this: they’re guessing

 

It’s time to bin the word startup.

The word has no meaning. Day one is the start and then everything after that is just business. By continually using the word startup we’re implying we’re still at the start when we’re not.

“The word startup makes us feel crappy because it puts us in the amateur, early stage, “I’m still learning” category which never expires”

We never know what we’re doing in business completely and that’s a good thing.

Everything is constantly changing and so we’re going to be lifelong learners in the business world whether we like it or acknowledge it.

 

The word ‘Startup” means business so let’s call it that.

Just like a penis, big or small, it’s a fucking penis. Let’s call it what it is.

Maybe you’re a small business with one employee.

Maybe you’re a large corporation with 35,000 employees

Maybe you work one day a week on a side hustle.

Maybe you have two freelancers working for you one day a month.

It’s all just business. Sorry cool kids, the word ‘startup’ doesn’t make business any easier, different, simpler, funkier or any other description you can give.

 

Can everyone really be an entrepreneur?

I’ll give it to you straight amigo: no, they can’t.

“Some of you suck at entrepreneurship even though Instagram sells you on the dream that you can sit on the beach with your laptop, sip a cocktail, take a selfie and do one hour of work a day”

This is all a lie designed to mess with your head and force you to suffer FOMO thus resulting in social media engagement for someone with a landing page that leads to a digital product where there’s a payment wall for you to insert your credit card number and add money to a bank account that’s not yours.

Many of you can’t handle:

  • Risk
  • Stupid amount of stress
  • 12-hour days
  • Managing other people
  • Having to be creative
  • Customers whose demands never stop
  • The game of money
  • Soul crushing failure

The list could go on forever. There are so many components to entrepreneurship.

Only about 1% of people are truly cut out for it. Just like not everyone can be a leader - otherwise there would be no followers - not everyone can be an entrepreneur. And that’s okay.

You’re human - you’ll be okay.

That doesn’t mean you shouldn’t try entrepreneurship. Sometimes giving it a shot and doing it is the only way to find out.

Life is not all about startups and entrepreneurship - there’s more to it than that.

 

When does the ‘Startup Phase’ end?

It doesn’t.

Some people say Stripe is a startup even though they do billions in revenue now. Some people call my side-hustle a startup even though it’s just me.

The word ‘startup’ keeps getting used because somehow it puts you in a different league where growth hackers (I call it sales), dev-ops, UX designers and a whole bunch of other words that describe a team that does sales or builds software exists.

 

A startup is not a startup; it’s called a business.

No more buzz words.

No more unicorns.

No more thinking you’re smarter than your competitors.

No more BS valuations.

No more naming and shaming people who don’t want to be a founder of a startup like you.

Not everyone is in love with startups and not all of us want to be founders. Some people want to be stay-at-home dads or stay-at-home moms.

Some people want to raise their kids instead of being on the front of Startup Daily with a bunch of cool kids.

There’s more to life than fucking startups and #StartupLife.

 

Business is business. 

  1. You build a product or service with you or a co-founder.
  2. You attempt to see whether it solves a problem
  3. You continue validating the idea beyond your mom & dad, friends and work colleagues
  4. You make some money - $1, $100, $100k - it doesn’t matter
  5. You continuously improve the product to make your customers happier
  6. You make them happy and the business makes more money
  7. You build out a team so you can grow the business to be bigger
  8. Then you either stop at where you are and be bloody happy, or you raise money in some form - VC, bank, angels, parents, ICO (insert trendy way to borrow more money)
  9. You hi-five everyone, sell the business and sit on a beach or you keep going because it becomes about more than money

THE END.

 

Final Word On Startups. 

If you want to create a business, then do it. If you don’t then that’s fine too.

Find a problem, solve it and be humble as hell about it if you succeed. There’s more to this world than the ridiculous label that is startup.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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