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5 Lessons I Learned About Success From Europe’s Strongest Man

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As many of you know, season 5 of Game of Thrones is starting soon. In my nerdy excitement, I started reading about the guy who plays The Mountain, Hafthor Bjornsson.

It turns out this guy who crushes skulls on TV is also officially Europe’s Strongest Man.

As I watched this behemoth lift immensely heavy weights, I realized that he actually has a lot to teach us entrepreneurs about success.

But first, just to give you some context for how freakishly strong Bjornsson is in real-life…

  • He can bench press 510 pounds, squat 770 pounds and deadlift 925 pounds.
  • He recently broke a 1,000 year-old strongman record by carrying a 1,433 pound log on his back for 5 steps
  • He’s been Iceland’s strongest man for four straight years, and has a good shot of winning the Arnold Strongman Classic this year (one of the most competitive strongman events in the world).

Even if you know nothing about health or fitness, you can probably tell that this is a man who has mastered his craft.

What Can We Learn about Success from Europe’s Strongest Man?

At 26 years-old, Bjornsson is a strongman prodigy. As you continue reading, you’ll learn how you can use the same principles and philosophies that he’s applied to strength training to become a better, more effective entrepreneur.

 

Lesson 1. Make Your Habits Match Your Goals

If you watch any of Hafthor’s Youtube videos (here’s his channel):

You’ll see a recurring theme – he only does exercises that have a direct correlation with a strongman event. That means he only lifts really heavy weights and focuses primarily on developing his legs and shoulders.

Why?

Because he’s training for a competition where the goal is to lift really heavy stuff with his legs and shoulders.

Pretty straightforward when you think about it. But, what does this mean for us entrepreneurs?

It means that you need to take a careful look at your goals compared to your daily habits. Make sure that what you do on a daily basis directly relates to the specific goals you want to achieve.

For example, if you want to build the most popular blog in your niche, then you should probably focus the majority of your effort on creating better, more helpful and more engaging content than your competition and telling as many people about it as possible. If every single thing you do during your work day doesn’t align with one of those two objectives, cut it out.

 

Lesson 2. Be Overconfident

I’ve talked to way too many timid entrepreneurs; more than I can count. These are people who have a truly great idea, but they’re just too afraid to get out and make it happen.

After Bjornsson broke the 1,000 year Icelandic log-carry record, he shared his opinion of himself with a post on Instagram: “NOTHING CAN STOP ME!! NOTHING CAN BREAK ME!!”

He’s made a similar proclamation after winning Europe’s Strongest Man: “I… AM THE FUTURE… OF STRENGTHHHH!!!!!”

Yeah, pretty intense guy, but that’s the kind of mentality you need to be the best.

Nothing can stop you.

Nothing can break you.

You have to tell yourself that you’re the best even before you’ve gotten there. Plus, if you’re putting in the hours into endeavors that directly align with your goals, then there really is nothing that can stop you.

Which brings us to…

 

Lesson 3. There’s No Such Thing as a Setback

At 6’ 9” tall and over 400 lbs., it’s obvious that Bjornsson is well-suited for lifting heavy stuff, but he wasn’t always a strongman.

He actually grew up playing basketball. In fact, he was a starting center for the D2 Icelandic National Basketball Team in 2006-07, and then he played on a professional team called FSu Selfoss from 2007 to 2008.

Unfortunately, just as his professional basketball career was starting to take off, he sustained a debilitating knee injury that put an abrupt end to his dreams of playing pro ‘ball. Losing even a few months for recovery in such a competitive sport is a literal death blow to any possible career.

And yet, despite the knee injury, Bjornsson wasn’t done showing the world what he could do. Later that year he met an old-time Icelandic strongman legend, Magnus Ver Magnusson, who convinced him to give strongman competitions a try.

Two years later he was the Strongest Man in Iceland. Six years later he was Europe’s Strongest Man. This teaches us one very important lesson about setbacks

There’s no such thing as failure; just doorways to new, better opportunities.

 

Lesson 4. Leverage Your Unique Talents

This brings us to another point, which is that Bjornsson latched onto something he was good at and never looked back.

Think about it… There’s no doubt that he made less money in those intermittent two years between his basketball career and strongman career. Yet he stuck with what he knew he was good at and it paid off big time.

All of us have something that we’re really, really good at…

  • Maybe you’re really good at writing engaging content
  • Maybe you’re really good at finding profitable niches or keywords
  • Maybe you have a knack for project management or working with contractors
  • Maybe building an audience on social networks is one of those things you “just get” how to do

Either way, figure out what your natural strengths are, and then never let those talents out of your sight.

Hone your strengths until you’re so good at what you do that it eclipses your weaknesses.

 

Lesson 5. Work Hard & Conquer

Above all, the lesson to be learned from Bjornsson’s immense success in the strength training world is that hard work pays off.

There isn’t a moment of any day that goes by where Bjornsson isn’t thinking about his goal – to be the strongest man in the world.

Everything he does throughout each day is geared toward this one goal. What he eats (all 8,000 calories of it), how much he sleeps, how and when he trains, who he talks to… These are all 100% optimized to enable him to work as hard as possible, recover as fast as possible and compete at the highest level possible.

Do you have this same laser-like focus?

Do you have this same undying work ethic?

If not, what’s holding you back? What habits, people or problems are keeping you from devoting yourself to your goal?

Do you even know what that one goal is?

When you can answer these questions, you’ll be able to achieve the same success with your startup that Bjornsson’s achieved in strongman.

 

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Entrepreneurs

The One Brutal Mistake That Keeps Most Entrepreneurs Stuck at Six Figures (And the Fix That Unlocks Seven)

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Image Credit: Joel Brown - Addicted2success

You built something real. Customers are coming in. Revenue is growing. But no matter how hard you grind, it feels like you’re hitting an invisible ceiling. The business owns you more than you own it, and scaling feels like a distant dream instead of the next logical step.

I’ve seen it destroy too many sharp founders. They’re doing everything “right”—working longer hours, chasing every opportunity, saying yes to every client. And yet the growth stalls while their stress skyrockets.

The mistake isn’t effort. It’s identity.

Most entrepreneurs still see themselves as the indispensable hero who has to touch every single part of the business. They built it with their own hands, so they believe only they can run it at the highest level. That belief is exactly what caps them at six figures.

The shift that changes everything is deciding you are now the leader of a system, not the worker inside it.

You stop being the best operator and start becoming the best owner. That means ruthlessly auditing where your time is spent and handing off everything that doesn’t move the needle on growth. Yes, it feels scary. Yes, it feels like you’re losing control. But the entrepreneurs who break through are the ones who trust the process more than their ego.

Here’s what that actually looks like in practice.

First, identify your $10,000-an-hour activities

The ones only you can do that truly grow the company. Everything else gets documented, delegated, or deleted. Most founders I know are shocked when they finally track their time for two weeks straight. They discover they’re spending 60-70% of their week on things that could be handled by someone else at a fraction of the cost. The ego loves to whisper that “no one can do it as well as me.” That voice is expensive. It costs you leverage, it costs you time with your family, and it costs you the mental bandwidth to actually think strategically about the future of the business.

Second, build repeatable systems for the rest.

Not fancy software. Simple checklists, processes, and people who own outcomes. Your team stops waiting for your approval on every little thing. This is where most entrepreneurs get stuck—they hire help but never actually transfer ownership. They create bottlenecks because every decision still funnels back to them. The fix is to document the process once, train someone thoroughly, then step back and let them own it. Yes, there will be mistakes in the beginning. That’s the cost of building something that can eventually run without you. Every mistake becomes a better system.

Third, measure what matters.

Revenue per employee. Customer acquisition cost. Lifetime value. Stop celebrating busywork and start obsessing over leverage. I’ve watched founders go from celebrating “we’re so busy” to celebrating “we added three new team members and revenue per person went up 40%.” That’s the shift. When you start measuring the right things, your decisions change. You stop hiring to offload tasks and start hiring to multiply output.

The hard truth is that most entrepreneurs never make this transition.

They stay the bottleneck in their own business. They become the ceiling. And the business grows to the exact size that one person can manage with heroic effort… then it plateaus. The ones who break through are willing to feel uncomfortable for a season so they can build something that actually scales.

You didn’t start this journey to trade one boss for another… especially when that boss is you. Let go of the need to be the smartest person in every room. Your job now is to build something bigger than yourself. The ceiling isn’t real. It’s just the point where your old identity stops serving you. The question is whether you’re willing to let that old version of you die so a new one can lead.

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