4 Ways To Own The Art Of Captivation
Image Credit | rantsfromaselfhelpjunkie

Facts and figures are important in business, but in today’s world people are also looking for that wow experience, that means you have to share your information in a way that excites others instead of in a way that bores them.

People are mesmerized by brands that possess emblematic qualities. The amount of success you will achieve in business is determined by your ability to connect with people in a unique way. If you learn how to captivate your audience it will increase your company’s visibility, increases the sales of your services and products, as well as generate feedback that leads to referrals and repeat business.


Scott Cook quote

To own the art of captivation, you must do these 4 things below:


1. Be a good spin master

You want to be a good Spin Master. Having an ability to spin a story in a way that captivates your audience will make people feel connected to you. If you can keep a captive audience you will elicit an emotional response that motivates people to act with their hearts, minds, and even their wallets.


2. Solve a problem

Be able to eliminate any problematic situations that your future clients might be experiencing. When you focus your attention on delivering the best products or services possible, solving problems will be a byproduct of your actions. You save the day and become the hero! You solved their problems. You saved them time and refuted their thought to look elsewhere.


3. Explain how it works

People like simplicity. Explain how things work so they will be equipped to avoid obstacles. Your ability to simplify complex concepts in an intelligible manner will win over potential clients every time.

“If you can’t explain it simply you don’t know it well enough.” – Albert Einstein

4. Inspire them

People are inspired by actions. Make sure your actions are congruent with those of integrity. Your behavior, your character, and your reputation will inspire people, to invest in you and your business.


A great example of spinning a story, solving a problem, explaining how it works, and inspiring people are the new State Farm commercials. They suggestively tell you in a humorous way that they are going to be there for you. Down to their jingle, ”Like a good neighbor State Farm is there.” They draw you in.

Letting your customers know that no matter what, you will go above and beyond to take care of them is exactly what you want your customers to know about you.

Thank you for reading my article! Please leave your thoughts in the comment section below!


  1. Thank you Michelle for this article. Also your comment is so helpful: “ People connect to people. Especially today where everything is so automated and communication is often an email vs a phone call. People crave the human touch and interaction. People will always remember how you made them feel. So… why not make them feel good!”
    It is defiantly not an easy thing to craft a compelling message, but so important, as you say.

    • Esther,

      Thank you so much for the kind words. I think a lot of people either over think a compelling message or they under think it. More people should focus on delivering the best of themselves, and shifting the focus from selling to caring. When people learn the importance of this they will land in the best place…’in the crowd’, where people are listening. People invest in experiences and in other people. If you can convey with your actions that you truly care about them they will buy your services and products. You won’t have to ask them if they want them. They will be asking you what your new thing is.

      I am not sure if you are involved in personal growth and development. I am a PGAD junkie. I buy books, go to seminars on occasion, and love to learn new things. It keeps me inspired. When I hear that one of my favorite gurus is doing something new my ears perk up. I want to know what they are doing. As I think of my favorites they are all ones that took the time to invest in me personally.

  2. Love the article and I especially the like the part where you said you should learn how to spin a story. Stories are great ways to relay a message to your customers and get them to connect with you and your brand. When it comes to business, people will often buy from the people and brands they feel the most connected to.

    • I agree, Lawrence. People connect to people. Especially today where everything is so automated and communication is often an email vs a phone call. People crave the human touch and interaction. People will always remember how you made them feel. So… why not make them feel good!

  3. Hi Cheval,

    Thank you! I think if people spend more time honing in on their unique self vs emulating others then they will attract just the right relationships in their lives to make them successful.

    People like different, people like integrity, people like to be informed etc… If people spend more time on themselves then they can give the best of themselves to others.

  4. Thanks for these awesome tips, Michelle!

    Just curious, do you have any additional tips for how to reach your target audience when starting out?

    • Hi Denny,

      Thanks for reaching out! A tip I can think of for someone starting at zero would be to start showing people what you do and how well you do it. I have found the more you do things the better you get and the more people start to take notice.

      What kind of market are you in?


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