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Success Advice

4 Creative Ways To Own The Art Of Captivation



4 Ways To Own The Art Of Captivation

Facts and figures are important in business, but in today’s world people are also looking for that wow experience, that means you have to share your information in a way that excites others instead of in a way that bores them.

People are mesmerized by brands that possess emblematic qualities. The amount of success you will achieve in business is determined by your ability to connect with people in a unique way. If you learn how to captivate your audience it will increase your company’s visibility, increases the sales of your services and products, as well as generate feedback that leads to referrals and repeat business.


Scott Cook quote

To own the art of captivation, you must do these 4 things below:


1. Be a good spin master

You want to be a good Spin Master. Having an ability to spin a story in a way that captivates your audience will make people feel connected to you. If you can keep a captive audience you will elicit an emotional response that motivates people to act with their hearts, minds, and even their wallets.


2. Solve a problem

Be able to eliminate any problematic situations that your future clients might be experiencing. When you focus your attention on delivering the best products or services possible, solving problems will be a byproduct of your actions. You save the day and become the hero! You solved their problems. You saved them time and refuted their thought to look elsewhere.


3. Explain how it works

People like simplicity. Explain how things work so they will be equipped to avoid obstacles. Your ability to simplify complex concepts in an intelligible manner will win over potential clients every time.

“If you can’t explain it simply you don’t know it well enough.” – Albert Einstein

4. Inspire them

People are inspired by actions. Make sure your actions are congruent with those of integrity. Your behavior, your character, and your reputation will inspire people, to invest in you and your business.


A great example of spinning a story, solving a problem, explaining how it works, and inspiring people are the new State Farm commercials. They suggestively tell you in a humorous way that they are going to be there for you. Down to their jingle, ”Like a good neighbor State Farm is there.” They draw you in.

Letting your customers know that no matter what, you will go above and beyond to take care of them is exactly what you want your customers to know about you.

Thank you for reading my article! Please leave your thoughts in the comment section below!

I am a 5 time stage 4 cancer survivor who founded a company called 2 Dream Productions,Inc. There was a time in my life I did not think I would get to live my own dreams so I created a company to help others live theirs. It was through their dreams I began to live my own. I am contributing writer for places such as the Huffington Post, The Good Men Project, and She Owns It. My goal is to inspire others to live their dreams and to leave a legacy for those who dare to believe that anything is possible. You can find me at and on Facebook at



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Success Advice

20 Ways You Can Become a Powerful Communicator



Emile Steenveld Speaker and Coach

Some people seem to naturally know how to effectively communicate in a group setting. They can express themselves clearly and listen attentively without dominating the conversation.

Being a powerful communicator is important for several reasons, including building and maintaining relationships, achieving goals, resolving conflicts, improving productivity, leading and influencing others, advancing in your career, expressing yourself more confidently and authentically, and improving your mental and emotional well-being. Effective communication is an essential life skill that can benefit you in all aspects of your life.

But, don’t worry if you don’t naturally possess this skill, as effective communication is something that can be developed with practice, planning and preparation.

1.  Listen actively: Practice active listening by giving your full attention to the speaker and responding to what they are saying.


2. Use “I” statements: Speak from your own perspective and avoid placing blame or making accusations.


3. Avoid assumptions: Don’t make assumptions about what the other person is thinking or feeling.


4. Be clear: Express your thoughts and feelings clearly and concisely by getting to the point and avoid using jargon or overly complex language.


5. Show empathy: Show that you understand and care about the other person’s feelings.


6. Offer valuable insights: When speaking in a group, provide a valuable takeaway or actionable item that people can walk away with.


7. Be an active listener: Listen attentively and respond accordingly, incorporating your points into the conversation.


8. Choose the right time: Pick the most opportune time to speak to ensure that you have the group’s attention and can deliver your message without interruption.


9. Be the unifying voice: Step in and unify the group’s thoughts to calm down the discussion and insert your point effectively.


10. Keep responses concise: Keep responses short and to the point to show respect for others’ time.


11. Avoid unnecessary comments: Avoid commenting on everything and only speak when you have something important to say.


12. Cut the fluff: Avoid being long-winded and get straight to the point.


13. Prepare ahead of time: Sort out your points and practice them before speaking in a group.


14. Smile and be positive: Smile and nod along as others speak, to build a positive relationship and be respected when it’s your turn to speak.


15. Take responsibility: Take responsibility for your own actions and feelings.


16. Ask questions: Ask questions to clarify any confusion or misunderstandings.


17. Avoid interrupting: Allow the other person to finish speaking without interruption.


18. Practice active listening: Repeat what the other person said to ensure you have understood correctly.


19. Use your body language too: Use nonverbal cues such as eye contact, facial expressions, and body language to convey your message and build rapport.


20. Be aware of the tone of your voice: it should be calm and assertive, not aggressive or passive.


By keeping these tips in mind, you can improve your communication skills and become a more powerful communicator, which can help you build better relationships, achieve your goals, and lead a more fulfilling life.

I you want to learn how to become more confident in life then you can join my weekly mentorship calls and 40+ online workshops at so you can master your life with more success.

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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way



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You’re the manager. You’re the supervisor. You’re the leader. But maybe your people don’t see it that way and perhaps that has created a divisive and adversarial working environment that makes it difficult for you to influence and inspire your team in a way that meets your vision. (more…)

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A blueprint for CEOs to draw a disciplined strategy



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Strategic thinking helps CEOs build successful businesses. It helps them establish everlasting enterprises. It is one of the key elements of decision-making. It is different from strategic leadership. It differentiates between leaders from managers.  (more…)

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How to Focus Your Mind on Your Goals in 2023 Constructively

In this world of distractions due to information overload, it has become a big challenge to focus our minds



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