Facts and figures are important in business, but in today’s world people are also looking for that wow experience, that means you have to share your information in a way that excites others instead of in a way that bores them.
People are mesmerized by brands that possess emblematic qualities. The amount of success you will achieve in business is determined by your ability to connect with people in a unique way. If you learn how to captivate your audience it will increase your company’s visibility, increases the sales of your services and products, as well as generate feedback that leads to referrals and repeat business.
To own the art of captivation, you must do these 4 things below:
1. Be a good spin master
You want to be a good Spin Master. Having an ability to spin a story in a way that captivates your audience will make people feel connected to you. If you can keep a captive audience you will elicit an emotional response that motivates people to act with their hearts, minds, and even their wallets.
2. Solve a problem
Be able to eliminate any problematic situations that your future clients might be experiencing. When you focus your attention on delivering the best products or services possible, solving problems will be a byproduct of your actions. You save the day and become the hero! You solved their problems. You saved them time and refuted their thought to look elsewhere.
3. Explain how it works
People like simplicity. Explain how things work so they will be equipped to avoid obstacles. Your ability to simplify complex concepts in an intelligible manner will win over potential clients every time.
“If you can’t explain it simply you don’t know it well enough.” – Albert Einstein
4. Inspire them
People are inspired by actions. Make sure your actions are congruent with those of integrity. Your behavior, your character, and your reputation will inspire people, to invest in you and your business.
A great example of spinning a story, solving a problem, explaining how it works, and inspiring people are the new State Farm commercials. They suggestively tell you in a humorous way that they are going to be there for you. Down to their jingle, ”Like a good neighbor State Farm is there.” They draw you in.
Letting your customers know that no matter what, you will go above and beyond to take care of them is exactly what you want your customers to know about you.