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13 Lessons You Can Learn From An Olympic Champion – Kieren Perkins

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So before interviewing Olympic champion, Kieren Perkins, I was not sure what to expect. Would he be washed up? Would he be old and burnt out? The answer is neither. Next to Tony Robbins I believe he is one of the most inspiring, motivational geniuses of our time.

He is not someone you want to underestimate. He has success oozing from every part of his being, and he knows every form of motivation and personal development skill you could imagine. If you want to know what it takes to be successful, and you have been looking for the answer, then the only thing you need to do is listen to Kieren’s advice!

This interview will stay with me for a very long time. There were so many a-ha moments, and so many quotes (thank god I recorded the audio). I almost had to make the entire article just quotes because there was no filler to anything he said. Everything he learnt by being an Olympian he still uses today, except he does it in the corporate world, not the pool.

For Kieren, he was attracted to swimming and not team sports like Football and Soccer, because his whole life was about beating himself and improving every day, it was not about looking good or trying to be what everyone else wanted him to be.

Below are the thirteen lessons you can learn from Kieren’s life and Olympic success.

1. You know you will win before you even start

If you stand up on the blocks in an Olympic games, and you think you can’t win, you won’t. If you do win, it’s because you knew you would, you prepared, trained, practised, stressed and pushed yourself to your absolute breaking point.

You repeated this process again and again until you got to that moment in your preparation, which aligned with your strategy, that meant that when you stood on the blocks you were ready to go.

2. Develop the mental toughness ingredients

Kieren never worried too much about his competitors. One of the things he got taught when he was very young was that if someone tries to psych you out before a race, that’s great because there worried about you, you need to ignore them and worry about your race.

This thinking was part of the manifestation of the mental toughness that evolved in him. You need all the ingredients such as:

– Being able to stay calm and rational

– Understand what matters and what doesn’t

– Have clarity around what you’re trying to achieve

– Being willing to deal with the issue, not the circumstance so you don’t get caught up in the emotion of a problem

All of these ingredients go into providing a resilience and a clarity of a mindset that enables you not to get dragged down the path of emotions that are destructive and undermine your ability to get the job done.

These destructive emotions are usually not particularly real or helpful; they’re just perceptions that are your reality for that moment in time. If you don’t let that reality dominate you, and you can control it, your chances of being successful are much higher and the resilience you have in moments of stress will be greater.

3. No matter how you’re feeling just get started

No one wakes up every day of their life jumping out of their skin saying, “my life is fabulous, I’m so excited, I can’t wait to get to the pool and swim.” No sane human being is like that. We all have days where we think we’re tired, it’s cold, we can’t be bothered, or we want to just stay in bed.

Inevitably Kieren says, you get to the pool, and you start the activity of training. Within five minutes of starting you are engrossed, engaged, you’re there doing it, and all of that negativity or self-talk that was undermining your reasons for starting the process, disappears, and you get it done.

Next time you feel like you can’t do something, imagine what Kieren went through swimming in a pool every morning, and then just get started on whatever it is that you need to complete. You will be surprised how quickly you can push through any type of negative feeling.

4. Find something more engaging in what you’re doing than just the end

When Kieren used to train, he would see people that were only motivated by competition and winning at all costs. He would think to himself, “how do you drag yourself out of bed every day when your competition is four years away? You have got a lot of training to do between now and that competition. How do you wake up every day absolutely engaged in a sustainable performance mindset when the end goal is so distant?”

To Kieren, you want to have something that’s tangible, every single day that you can grasp, feel, touch, and taste that’s pushing you and motivating you to try and continue to improve, to be better, and get you to wherever you’re going.

Kieren has a view that if you want to be sustainable in your performance, if you want to have long-term out-performance and success in your career, you have to find something in what you’re doing that’s far more engaging and motivating than just the end.

If it’s only about the end, if it’s only about the competition, if it’s only about the opportunity to win an Olympic gold medal, the next time you have to start that process again and you stand on the line of day one, of the next four years of work, to get to the opportunity to try and win the next gold medal, Kieren says “Mount Everest looks pretty bloody big from there and pretty much unattainable.”

Kieren has seen it many times before (athletes who have treated the Olympics like a mountain) and when they have to climb the mountain for the second time or fourth time, they just can’t comprehend pushing themselves through the struggle ever again.

If you have a bit more of a sustainable mindset about those smaller chunks, (eat an elephant one bite at a time kind of an attitude) your chances of being sustainably successful are a lot higher.

5. Dealing with extreme pressure is a skill, unlike fitness

Throughout the interview, I wanted to know how Kieren’s mentors had influenced his success. The lesson Kieren told me that had a profound effect on him was from his swimming coach Mr Carew.

Mr Carew was very technically focused and believed that what made a great athlete was firstly the human being, the values, beliefs and attitudes, but then secondly, their technical ability. His view was that anyone could be fit, and that fitness was not mysterious or difficult.

His coach believed that to be technically perfect, under immense pressure, in an extremely hostile environment, and to challenge yourself and push yourself to do something extraordinary, was where the real skill lied.

This lesson doesn’t just apply to athletes; it also applies to life in general. Most skills and professions can be learned, but the one thing that will determine your success is the way you think and your psychology. Luckily all of this can be learned, and your brain has the ability to evolve.

“Every human being you interact with has got something to teach you and that they know something that you don’t know. The challenge about whether or not you learn anything from them is your capacity to actually listen and ask the right questions”

6. Let someone else show you what’s possible

A lesson we can all learn from Kieren is that often we have no idea what is possible until we see someone else achieve what we think is impossible. These experiences are invaluable and provide us with a blueprint for success.

The moment for Kieren, which showed him what was possible, was seeing Glen Houseman swimming in the 1989 Commonwealth Games Heats, in the 1500m freestyle. As Kieren was talking to his coach in the stands after his own event, he began to hear this amazing noise building from the swim centre which was uncommon for a 1500m swimming race at the time.

800m into the race, the commentator worked out that Glen was under world record pace. Back then, half a dozen records would be broken globally a year, on average. To see a world record at this time was just incredible, and it barely ever happened.

The 1500m race was one that nobody believed a world record could be broken because it was set by an extraordinary Russian athlete that was five generations ahead of his time in terms of what he achieved in the pool.

As Glen touched the wall and broke the world record, it shattered all the beliefs of what Kieran thought was possible, and broke down all the things that he took for granted about what could and couldn’t be done.

It really opened his eyes to the fact that if you think differently, give yourself a chance and dream high, who knows what you might be able to deliver.

7. Your state of mind shouldn’t change no matter how big the event is

For Kieren, one of the things he learned in his sporting career was that when that moment of truth comes, and you’ve got to stand on the blocks and deliver your performance, your capacity at that moment in time is physically set.

At that moment, you’re not getting fitter, stronger or more technically proficient. The struggle for anybody in that moment, when the questions being asked, “how good are you?” is to have the capacity to be realistic about the challenge that’s in front of you and control the emotions that inevitably come with it.

When you’re ten years old, the consequence of failure is nothing. Being able to balance out the reality of the situation versus the emotion of the perceptions that can be created, versus your experience, is really where the skill comes in.

The nerves and the emotion that you feel standing on the blocks, racing in your first school carnival, shouldn’t be any different to the state of mind you’re in when you’re standing on the blocks defending your third Olympic title.

If there is a big variance in your state, then the chances are that variance is going to lead to mistakes and bad performance.

8. In moments of unease, get some perspective and do your best

One of the hardest parts of being a champion is dealing with the huge expectations that are placed on you. These expectations can sometimes create unease and a feeling of sickness. The irony is it’s not about pushing through the sickness it’s about stepping back and getting some perspective.

In the lead up to the swim at the 1996 Atlanta Olympics (the final), Kieren started to panic and get incredibly nervous. There was a moment in time where he recognised that the physical state he was in was going to lead to a guaranteed bad performance.

He was smart enough in that moment, to recognise the reason he was in that physical state was because of his emotions, but he recognised that if he stayed in that physical state he wouldn’t be able to perform well.

It shocked him into stepping back and saying to himself well “you never used to get this nervous as a ten year old, what did you used to do, what was the process, what were the skills you utilised to put yourself in a position as a ten-year-old where you were far more in control and relaxed than you are right now?”

Just breaking it down into chunks and thinking about the things he had control over, and controlling them in the way he had learned over all those years, brought him back to a space where he was really able to get some perspective and unburden himself from the consequence of failure, and of not winning an Olympic gold medal.

It enabled him to bring it back to the thing that had always been the most important view in his life which was saying to himself “if I do my best, it doesn’t matter whether I win, lose or draw as long as I know I have done my best, and I couldn’t do any better, I will be proud and satisfied with my performance.”

9. Allow the adrenalin to dissipate during stressful moments

For Kieren, the main skill that he learned about controlling his emotional state during stressful moments was being able to distract himself. When he felt it getting out of control, he would distract himself and allow the physiological impacts to dissipate, which is essentially the adrenalin.

When you get stressed, adrenalin is produced by your body. Your body needs to first stop producing more adrenalin, and then secondly process the adrenalin that’s in your system, and once that’s been processed, you will be calm and rational again.

What helped Kieren was to distract himself and be able to step away from the pressure of the moment to allow himself to calm down, to allow himself to process that adrenalin, to then build some rational perspective – mentally that was the key. While training for the Olympics, Kieren would experience this phenomenon throughout the entire process.

It might happen while eating, doing stretches or in the middle of a warm up. What helped Kieren greatly was to work hard to focus on the here and now, and focusing on what the most important thing that had to be done, at that moment in time.

10. You’re always in control; there are no lucky charms

One concept Kieren says to drop is the idea of lucky charms. Some athletes have lucky charms like wearing red undies on the day of competition, and they believe that if they don’t, they will lose. When an athlete says “I ate a certain meal on the day of an event, so I knew I was going to win,” Kieren says that’s feeble-mindedness.

If you really think that your success is predicated on what you’re wearing, or what you’re eating, or other external circumstances, then you aren’t in control of what you’re trying to achieve, and that’s madness.

The real skill in being able to deliver your potential is always being in control so that when things go wrong, when you wake up in the morning arrive at the pool, and realise that you didn’t bring your favourite red undies your response isn’t hysteria, or “oh my god I am not going to win.”

Your response needs to be “who cares, it’s not going to make any difference, I am going to do what I need to do today.”  You don’t actually control, the whole process; there will always be stuff that goes wrong.

11. The ultimate feeling of success is pride – replicate these moments

During my time with Kieren, I wanted to know what it was like to achieve the impossible Olympic gold medal dream, what feeling came from it, and what lesson I could learn – I got a great lesson. The lesson he gave me was an analogy that is his blueprint for success and can be used as a winning strategy for anybody’s life.

The analogy Kieren gave is, think back to being in primary school when you got the first assignment that you actually cared about. It was a subject or a topic that you really loved, were curious about, interested you and intrigued you.

When you got that assignment, you were excited. The thought or possibility of what you could achieve was real, and it was tangible because it mattered to you. Then you went through this process of working hard to get the result.

You focused, concentrated, and put in effort to deliver that assignment better than any assignment you’ve done before because you cared about it, and you engaged with it. When you got to the end of that process, and you had finished your assignment – after you had put in more work than you had ever put into anything you had done before in your life – there is a moment of huge anticipation when you hand it to the teacher.

You think to yourself “is it good enough, is it the best I could have done?”  You know you couldn’t have worked any harder, and you wait with bated breath for the result to come through. Inevitably, the mark you get is fabulous. It’s a better mark than you could have anticipated.

In that moment, when you receive that mark, you get a swelling in your chest where you feel your heart pushing on your rib cage, and there is a buzz that goes through your core at that moment in time.

That sense of pride, in knowing that you set yourself a task, you were engaged, motivated and committed to achieving it, you were focused on delivering the result, you worked as hard as you possibly could to get it done, and you have received the rewards for your effort.

That moment of pride is exactly what it’s like winning an Olympic gold medal. If you can find an experience like this in your own life, and break down the components to the things you did that enabled you to deliver that result, you can apply this strategy to anything you want.

12. Understand how to come down from a major high

The only time Kieren had to come down was the day he retired. He describes it as horrific and awful, and it took him a decade to get it through it.  It wasn’t about the buzz of victory or the thrill of competing in the Olympics; it was about the lifestyle, a sense of value, belonging and being, that had disappeared overnight.

Kieren knew he would never have access to that again because the reality of sport at the highest level is that you are surrounded every day by people who have the same level of commitment, motivation, positivity, self-focus, determination, and attitude around what it means to be successful, and an understanding of excellence and what it looks like.

“You have to be able to pick and choose the bits you allow to infect you and the stuff you want to engage with. Try and hold onto those things that make you happy and engage you, and not let other people’s perceptions, values and beliefs drag you down”

Unfortunately, these things just don’t exist in a broad environment. You can’t expect to work in a large organisation with thousands of people, and have everybody turn up knowing with complete clarity, focus and an unwavering spirit to deliver success at their absolute edge of potential and excellence every single day. It’s unnatural, it’s not normal, and it isn’t replicable.

13. Step back from the emotion of not achieving a goal

During Kieren’s career, he admits that there was no doubt he didn’t achieve all of his goals. There were times when the performance was not at all what he wanted to achieve. He says the skill in those moments is to be able to step back from the emotion of it and say, “what worked, what didn’t and what am I going to do better next time?”

If you have got that sense of hope and possibility that it can be done, you can reassert yourself, you can focus, you can adjust, adapt and act, and keep pushing yourself forward to deliver the result.

***Final Thought***

At the end of the interview with Kieren, I only had one last question for him, which was, “what is the one quote that you have lived your entire life by?” Kieren replied by reciting a poem his father gave him when he was young that really resonated with him.

To Kieren, it was one of the things that enabled him to think beyond what everybody else told him was possible; it enabled him to step outside of the norm. IF YOU EVER WANT TO KNOW WHAT THE ONE INFLUENCE WAS THAT MADE KIEREN A WORLDWIDE HERO, THAT WILL NEVER BE FORGOTTEN, THEN HERE IT IS!

The Man Who Thinks He Can – Walter D Wintle

If the advice Kieren gave was beneficial to you, then I encourage you support his passion for helping others, by visiting the Starlight Foundation’s website and getting involved anyway you can.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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6 Comments

6 Comments

  1. Ackii

    Sep 19, 2015 at 5:51 am

    Awsome article Tim, like your previous ones…..

    • Tim Denning

      Sep 26, 2015 at 4:58 am

      Wow thanks Ackii glad you liked it!

  2. Steven

    Sep 3, 2015 at 9:52 am

    Point 1 reminds me of a Sun Tzu quote: ““Every battle is won before it’s ever fought.” Very nice article. Thank you.

    • Tim Denning

      Sep 3, 2015 at 1:38 pm

      I thought of the same thing Steven when I was writing that point. Good pickup.

  3. Dotchamou Zakari

    Sep 2, 2015 at 6:18 pm

    Thank you for this post. The secret behind any success is always the same: always do the best you can do no matter what. Yes, Kieren Perking is truly an exemple to follow for anybody who really wants more for himself .

    • Tim Denning

      Sep 3, 2015 at 5:21 am

      Thanks Dotchamou for leaving your feedback.

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Success Advice

3 Reasons Why Getting Clear Is Important for Your Business

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clarity
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Everyone goes through times in their lives where blue skies and sunshine are a rarity. Too many clouds and storms, whether they involve business or personal issues, become the everyday occurrence and keep people from achieving whatever they want to do.

There have been many times on this business journey of my own where fogginess and haze have sent me to the mat. Trying to kick out at a 2-count when being pinned with all of this stuff seems unbearable.

In taking a holistic view (meaning looking at the entire picture) of where I am, what has changed? Clarity. Getting very clear on what I want to do and where I want to focus my creative direction. Yes, I’m a writer, content writer, copywriter, ghostwriter and creative. That’s one element of my own life. Another one involves being a voice for the voiceless in the craniofacial community around the world.

But this is not to simply focus on what I am doing now. This is about clarity, about getting laser-focused on what you want to do. If you have a coach or mentor in your life, then I’ll bet you have heard them say on one or multiple occasions that you have to “get clear” on what you want to offer.

Here are three core reasons clarity is an important factor for your business:

1. You Stand Out From The Crowd

You cannot go anywhere on social media and not see people putting out content. Some may be good; others are meh. It does not matter, though, if it is good or not. What matters is about conversion. Does the content turn into sales? Does it attract and speak to people’s problems?

Not everyone can be a jack-of-all-trades. You become a master-of-none pretty quick. Theories abound about niching down and finding that sweet spot where you can deliver your mastery to those in need. Think of the millions of niches out there: cannabis, fitness, spirituality, relationships, finances, food, and on it goes.

Every one of these niches need people who can come in and put clarity around their products and services. If these businesses are not clear on what they do and solve to those seeking solutions, then they are not going to have clients and eventually will have to shut the doors.

Learning to stand out from the crowd is going to make you a powerful voice in whatever niche or field you are looking to dominate in all the time.

“It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli

2. You Attract A Lot of Clients

If you wanted to apply one of those ancient universal laws to your business – for instance, like the very popular Law of Attraction – then you would understand what attracts people to you. Nikola Tesla, one of the world’s greatest inventors, once said that if people understood energy and vibration alone and how that works then they’d understand a lot of how things actually work in the world.

Clarity brings out a new energy from your words and actions. You come from a place of total and unbelievable awareness where you look around one day and go, “Dang, look at all of the people who want my services.”

Trust me. This is one of those lessons that I have to come back to over and over again. People might know who I am and what I do from this or that space. Yet is it really crystal clear enough to a targeted section of people? Um, it’s still a work in progress.

In order, though, to actually move forward in business and have the level of success that I desire, then clarity must come into play. Clarity attracts clients. They solidly know what you do and what you offer. There’s no wishy-washy stuff taking place. Understand this core reason to achieve clarity and watch what happens to your very own business and brand.

3. You Begin To Believe In Yourself

There’s this ongoing idea around “imposter syndrome” that folks on the interweb love to discuss. Showing up online like you are a real go-getter and hotshot, but offline that’s not the same person…that’s a problem.

“Imposter syndrome,” to me, starts happening when a person stretches out of his or her comfort zone and it feels miserable. Instead of getting up at 11 a.m. after working a night shift job, you get up at 8 a.m. to get a head-start on tasks and obligations around what you do. Thoughts like “this will never work out” or “I’m never going to succeed and get out of debt” start swirling around your mind like a bunch of chattering monkeys.

Clarity, though, allows you the benefit of starting to truly believe in yourself. In his famous book “The Power of Positive Thinking,” Norman Vincent Peale writes in the first chapter’s first line “Believe in yourself.” That’s it. Then the book goes on to describe different ways of building up your positive mindset through prayer, faith, action, and other real-life examples. Peale’s work may not appeal to you directly, but the mere thought of believing in yourself and your dreams is appealing.

“Clarity comes from action not thought.” – Marie Forleo

Find yourself getting clear on what you want and where you want to go and begin to truly believe in yourself and your abilities. There are lots of people who definitely need your services and work around the world. There might even be people right in your own town who do, too.

When tackling the issue of clarity for your business, take these three factors into account. Think about them seriously. Take stock around where this can be an effective place for you to succeed every single day.

Look for the sunshine and blue skies in your business. They are there. All you have to do is some sightseeing and all of it will pop out very clearly.

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Success Advice

How YOU Can Create a Powerful 10 Year Life Vision

Ashley Hann

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Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.

You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.

Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.

This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.

Joel Brown (Founder of Addicted2Success.com)

Joel breaks it down for you step by step. In this episode, we go over:

  • The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
  • How to define success for yourself and discover what you really want
  • The 8 areas of life to include in your 10-year vision
  • The top, prevalent patterns successful people share and why you should adopt them too
  • The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
  • Why dropping perfectionism is so important and what to do instead
  • …and so much more!

If you’re more of a visual person then you can watch my video interview with Joel Brown here:

This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.

You can connect with Joel Brown @iamjoelbrown on Instagram and Twitter.  Make sure you also check out his popular motivation account @addicted2success on Instagram, Twitter, Facebook and YouTube.

You can listen to the full episode on SoundCloud,Apple Podcasts or Spotify.

OR you can watch it on my YouTube Channel:

RESOURCES:

His event: www.elevatetribe.net

The #1 motivation website he built from scratch: www.addicted2success.com

His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow

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Success Advice

5 Ways You Can Utilize Information Properly and Think More Efficiently

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The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.

A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.

Below are a few ways you can utilize information properly and think more efficiently:

1. Be quiet and listen

We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.

2. Never neglect what your emotions tell you

While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.

Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.

“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders

3. Never think while under pressure

Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.

You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.

4. Never focus on one viewpoint

Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.

In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.

“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust

5. What do you love doing?

According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.

This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.

How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!

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Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

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YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

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