Success Advice
13 Lessons You Can Learn From An Olympic Champion – Kieren Perkins
So before interviewing Olympic champion, Kieren Perkins, I was not sure what to expect. Would he be washed up? Would he be old and burnt out? The answer is neither. Next to Tony Robbins I believe he is one of the most inspiring, motivational geniuses of our time.
He is not someone you want to underestimate. He has success oozing from every part of his being, and he knows every form of motivation and personal development skill you could imagine. If you want to know what it takes to be successful, and you have been looking for the answer, then the only thing you need to do is listen to Kieren’s advice!
This interview will stay with me for a very long time. There were so many a-ha moments, and so many quotes (thank god I recorded the audio). I almost had to make the entire article just quotes because there was no filler to anything he said. Everything he learnt by being an Olympian he still uses today, except he does it in the corporate world, not the pool.
For Kieren, he was attracted to swimming and not team sports like Football and Soccer, because his whole life was about beating himself and improving every day, it was not about looking good or trying to be what everyone else wanted him to be.
Below are the thirteen lessons you can learn from Kieren’s life and Olympic success.
1. You know you will win before you even start
If you stand up on the blocks in an Olympic games, and you think you can’t win, you won’t. If you do win, it’s because you knew you would, you prepared, trained, practised, stressed and pushed yourself to your absolute breaking point.
You repeated this process again and again until you got to that moment in your preparation, which aligned with your strategy, that meant that when you stood on the blocks you were ready to go.
2. Develop the mental toughness ingredients
Kieren never worried too much about his competitors. One of the things he got taught when he was very young was that if someone tries to psych you out before a race, that’s great because there worried about you, you need to ignore them and worry about your race.
This thinking was part of the manifestation of the mental toughness that evolved in him. You need all the ingredients such as:
– Being able to stay calm and rational
– Understand what matters and what doesn’t
– Have clarity around what you’re trying to achieve
– Being willing to deal with the issue, not the circumstance so you don’t get caught up in the emotion of a problem
These destructive emotions are usually not particularly real or helpful; they’re just perceptions that are your reality for that moment in time. If you don’t let that reality dominate you, and you can control it, your chances of being successful are much higher and the resilience you have in moments of stress will be greater.
3. No matter how you’re feeling just get started
No one wakes up every day of their life jumping out of their skin saying, “my life is fabulous, I’m so excited, I can’t wait to get to the pool and swim.” No sane human being is like that. We all have days where we think we’re tired, it’s cold, we can’t be bothered, or we want to just stay in bed.
Inevitably Kieren says, you get to the pool, and you start the activity of training. Within five minutes of starting you are engrossed, engaged, you’re there doing it, and all of that negativity or self-talk that was undermining your reasons for starting the process, disappears, and you get it done.
Next time you feel like you can’t do something, imagine what Kieren went through swimming in a pool every morning, and then just get started on whatever it is that you need to complete. You will be surprised how quickly you can push through any type of negative feeling.
4. Find something more engaging in what you’re doing than just the end
When Kieren used to train, he would see people that were only motivated by competition and winning at all costs. He would think to himself, “how do you drag yourself out of bed every day when your competition is four years away? You have got a lot of training to do between now and that competition. How do you wake up every day absolutely engaged in a sustainable performance mindset when the end goal is so distant?”
To Kieren, you want to have something that’s tangible, every single day that you can grasp, feel, touch, and taste that’s pushing you and motivating you to try and continue to improve, to be better, and get you to wherever you’re going.
Kieren has a view that if you want to be sustainable in your performance, if you want to have long-term out-performance and success in your career, you have to find something in what you’re doing that’s far more engaging and motivating than just the end.
If it’s only about the end, if it’s only about the competition, if it’s only about the opportunity to win an Olympic gold medal, the next time you have to start that process again and you stand on the line of day one, of the next four years of work, to get to the opportunity to try and win the next gold medal, Kieren says “Mount Everest looks pretty bloody big from there and pretty much unattainable.”
Kieren has seen it many times before (athletes who have treated the Olympics like a mountain) and when they have to climb the mountain for the second time or fourth time, they just can’t comprehend pushing themselves through the struggle ever again.
If you have a bit more of a sustainable mindset about those smaller chunks, (eat an elephant one bite at a time kind of an attitude) your chances of being sustainably successful are a lot higher.
5. Dealing with extreme pressure is a skill, unlike fitness
Throughout the interview, I wanted to know how Kieren’s mentors had influenced his success. The lesson Kieren told me that had a profound effect on him was from his swimming coach Mr Carew.
Mr Carew was very technically focused and believed that what made a great athlete was firstly the human being, the values, beliefs and attitudes, but then secondly, their technical ability. His view was that anyone could be fit, and that fitness was not mysterious or difficult.
His coach believed that to be technically perfect, under immense pressure, in an extremely hostile environment, and to challenge yourself and push yourself to do something extraordinary, was where the real skill lied.
This lesson doesn’t just apply to athletes; it also applies to life in general. Most skills and professions can be learned, but the one thing that will determine your success is the way you think and your psychology. Luckily all of this can be learned, and your brain has the ability to evolve.
“Every human being you interact with has got something to teach you and that they know something that you don’t know. The challenge about whether or not you learn anything from them is your capacity to actually listen and ask the right questions”
6. Let someone else show you what’s possible
A lesson we can all learn from Kieren is that often we have no idea what is possible until we see someone else achieve what we think is impossible. These experiences are invaluable and provide us with a blueprint for success.
The moment for Kieren, which showed him what was possible, was seeing Glen Houseman swimming in the 1989 Commonwealth Games Heats, in the 1500m freestyle. As Kieren was talking to his coach in the stands after his own event, he began to hear this amazing noise building from the swim centre which was uncommon for a 1500m swimming race at the time.
800m into the race, the commentator worked out that Glen was under world record pace. Back then, half a dozen records would be broken globally a year, on average. To see a world record at this time was just incredible, and it barely ever happened.
The 1500m race was one that nobody believed a world record could be broken because it was set by an extraordinary Russian athlete that was five generations ahead of his time in terms of what he achieved in the pool.
As Glen touched the wall and broke the world record, it shattered all the beliefs of what Kieran thought was possible, and broke down all the things that he took for granted about what could and couldn’t be done.
It really opened his eyes to the fact that if you think differently, give yourself a chance and dream high, who knows what you might be able to deliver.
7. Your state of mind shouldn’t change no matter how big the event is
For Kieren, one of the things he learned in his sporting career was that when that moment of truth comes, and you’ve got to stand on the blocks and deliver your performance, your capacity at that moment in time is physically set.
At that moment, you’re not getting fitter, stronger or more technically proficient. The struggle for anybody in that moment, when the questions being asked, “how good are you?” is to have the capacity to be realistic about the challenge that’s in front of you and control the emotions that inevitably come with it.
When you’re ten years old, the consequence of failure is nothing. Being able to balance out the reality of the situation versus the emotion of the perceptions that can be created, versus your experience, is really where the skill comes in.
The nerves and the emotion that you feel standing on the blocks, racing in your first school carnival, shouldn’t be any different to the state of mind you’re in when you’re standing on the blocks defending your third Olympic title.
If there is a big variance in your state, then the chances are that variance is going to lead to mistakes and bad performance.
8. In moments of unease, get some perspective and do your best
One of the hardest parts of being a champion is dealing with the huge expectations that are placed on you. These expectations can sometimes create unease and a feeling of sickness. The irony is it’s not about pushing through the sickness it’s about stepping back and getting some perspective.
In the lead up to the swim at the 1996 Atlanta Olympics (the final), Kieren started to panic and get incredibly nervous. There was a moment in time where he recognised that the physical state he was in was going to lead to a guaranteed bad performance.
He was smart enough in that moment, to recognise the reason he was in that physical state was because of his emotions, but he recognised that if he stayed in that physical state he wouldn’t be able to perform well.
It shocked him into stepping back and saying to himself well “you never used to get this nervous as a ten year old, what did you used to do, what was the process, what were the skills you utilised to put yourself in a position as a ten-year-old where you were far more in control and relaxed than you are right now?”
Just breaking it down into chunks and thinking about the things he had control over, and controlling them in the way he had learned over all those years, brought him back to a space where he was really able to get some perspective and unburden himself from the consequence of failure, and of not winning an Olympic gold medal.
It enabled him to bring it back to the thing that had always been the most important view in his life which was saying to himself “if I do my best, it doesn’t matter whether I win, lose or draw as long as I know I have done my best, and I couldn’t do any better, I will be proud and satisfied with my performance.”
9. Allow the adrenalin to dissipate during stressful moments
For Kieren, the main skill that he learned about controlling his emotional state during stressful moments was being able to distract himself. When he felt it getting out of control, he would distract himself and allow the physiological impacts to dissipate, which is essentially the adrenalin.
When you get stressed, adrenalin is produced by your body. Your body needs to first stop producing more adrenalin, and then secondly process the adrenalin that’s in your system, and once that’s been processed, you will be calm and rational again.
What helped Kieren was to distract himself and be able to step away from the pressure of the moment to allow himself to calm down, to allow himself to process that adrenalin, to then build some rational perspective – mentally that was the key. While training for the Olympics, Kieren would experience this phenomenon throughout the entire process.
It might happen while eating, doing stretches or in the middle of a warm up. What helped Kieren greatly was to work hard to focus on the here and now, and focusing on what the most important thing that had to be done, at that moment in time.
10. You’re always in control; there are no lucky charms
One concept Kieren says to drop is the idea of lucky charms. Some athletes have lucky charms like wearing red undies on the day of competition, and they believe that if they don’t, they will lose. When an athlete says “I ate a certain meal on the day of an event, so I knew I was going to win,” Kieren says that’s feeble-mindedness.
If you really think that your success is predicated on what you’re wearing, or what you’re eating, or other external circumstances, then you aren’t in control of what you’re trying to achieve, and that’s madness.
The real skill in being able to deliver your potential is always being in control so that when things go wrong, when you wake up in the morning arrive at the pool, and realise that you didn’t bring your favourite red undies your response isn’t hysteria, or “oh my god I am not going to win.”
Your response needs to be “who cares, it’s not going to make any difference, I am going to do what I need to do today.” You don’t actually control, the whole process; there will always be stuff that goes wrong.
11. The ultimate feeling of success is pride – replicate these moments
During my time with Kieren, I wanted to know what it was like to achieve the impossible Olympic gold medal dream, what feeling came from it, and what lesson I could learn – I got a great lesson. The lesson he gave me was an analogy that is his blueprint for success and can be used as a winning strategy for anybody’s life.
The analogy Kieren gave is, think back to being in primary school when you got the first assignment that you actually cared about. It was a subject or a topic that you really loved, were curious about, interested you and intrigued you.
When you got that assignment, you were excited. The thought or possibility of what you could achieve was real, and it was tangible because it mattered to you. Then you went through this process of working hard to get the result.
You focused, concentrated, and put in effort to deliver that assignment better than any assignment you’ve done before because you cared about it, and you engaged with it. When you got to the end of that process, and you had finished your assignment – after you had put in more work than you had ever put into anything you had done before in your life – there is a moment of huge anticipation when you hand it to the teacher.
You think to yourself “is it good enough, is it the best I could have done?” You know you couldn’t have worked any harder, and you wait with bated breath for the result to come through. Inevitably, the mark you get is fabulous. It’s a better mark than you could have anticipated.
In that moment, when you receive that mark, you get a swelling in your chest where you feel your heart pushing on your rib cage, and there is a buzz that goes through your core at that moment in time.
That sense of pride, in knowing that you set yourself a task, you were engaged, motivated and committed to achieving it, you were focused on delivering the result, you worked as hard as you possibly could to get it done, and you have received the rewards for your effort.
That moment of pride is exactly what it’s like winning an Olympic gold medal. If you can find an experience like this in your own life, and break down the components to the things you did that enabled you to deliver that result, you can apply this strategy to anything you want.
12. Understand how to come down from a major high
The only time Kieren had to come down was the day he retired. He describes it as horrific and awful, and it took him a decade to get it through it. It wasn’t about the buzz of victory or the thrill of competing in the Olympics; it was about the lifestyle, a sense of value, belonging and being, that had disappeared overnight.
Kieren knew he would never have access to that again because the reality of sport at the highest level is that you are surrounded every day by people who have the same level of commitment, motivation, positivity, self-focus, determination, and attitude around what it means to be successful, and an understanding of excellence and what it looks like.
“You have to be able to pick and choose the bits you allow to infect you and the stuff you want to engage with. Try and hold onto those things that make you happy and engage you, and not let other people’s perceptions, values and beliefs drag you down”
Unfortunately, these things just don’t exist in a broad environment. You can’t expect to work in a large organisation with thousands of people, and have everybody turn up knowing with complete clarity, focus and an unwavering spirit to deliver success at their absolute edge of potential and excellence every single day. It’s unnatural, it’s not normal, and it isn’t replicable.
13. Step back from the emotion of not achieving a goal
During Kieren’s career, he admits that there was no doubt he didn’t achieve all of his goals. There were times when the performance was not at all what he wanted to achieve. He says the skill in those moments is to be able to step back from the emotion of it and say, “what worked, what didn’t and what am I going to do better next time?”
If you have got that sense of hope and possibility that it can be done, you can reassert yourself, you can focus, you can adjust, adapt and act, and keep pushing yourself forward to deliver the result.
***Final Thought***
At the end of the interview with Kieren, I only had one last question for him, which was, “what is the one quote that you have lived your entire life by?” Kieren replied by reciting a poem his father gave him when he was young that really resonated with him.
To Kieren, it was one of the things that enabled him to think beyond what everybody else told him was possible; it enabled him to step outside of the norm. IF YOU EVER WANT TO KNOW WHAT THE ONE INFLUENCE WAS THAT MADE KIEREN A WORLDWIDE HERO, THAT WILL NEVER BE FORGOTTEN, THEN HERE IT IS!
The Man Who Thinks He Can – Walter D Wintle
If the advice Kieren gave was beneficial to you, then I encourage you support his passion for helping others, by visiting the Starlight Foundation’s website and getting involved anyway you can.
Success Advice
The Success Trap of Waiting Until Something Feels Wrong
After enough years in medicine, you start to notice a pattern that has nothing to do with biology and everything to do with psychology. The most driven, capable people in the room are often the last ones to deal with a problem.
Not because they are careless. Usually it’s the opposite. They have built successful lives by pushing through discomfort, solving problems, and staying in motion when other people stop.
I still think about one patient from time to time, although the truth is I’ve seen versions of her story more times than I could count. She was building a company, or maybe it was her career, I don’t remember anymore, and she’d been ignoring a symptom for months. She knew it wasn’t normal. She’d caught it early, but there was always a reason to put it off. A launch, a deadline, an important meeting she couldn’t miss. In her mind, stopping even for a day felt like falling behind.
By the time she finally came in, the problem had grown into something much harder to treat than it needed to be. I never thought of her as careless, and I don’t think denial is the right word either. She was doing what had always worked for her: keep pushing, don’t get distracted by small problems, and deal with them later.
That habit that serves you so well at work doesn’t always serve you everywhere else. When it comes to your health, it can become part of the problem.
Why Ignoring Small Problems Feels Like Discipline
People who accomplish a lot usually learn early on that not every ache, inconvenience, or setback deserves their attention. If they stopped every time something felt a little off, they’d never get anything done. After a while, pushing through just becomes second nature, and that habit doesn’t stay at work. It follows them everywhere else.
The problem is that this instinct doesn’t know the difference between grit and denial. Grit is choosing to endure something hard that you understand and have decided is worth enduring. Denial is ignoring a signal you never actually evaluated. They can feel identical in the moment, which is exactly why so many capable people confuse them.
This happens constantly, and not just when it comes to personal health. A founder notices the same customer complaints showing up every month, but keeps writing them off because fixing them would mean admitting there’s a problem with the product. An executive is surviving on four hours of sleep because it’s “just a busy season,” even though that season has lasted the better part of a year. Someone else has been living with the same symptom for months because making an appointment feels like one more thing they don’t have time for.
None of them are being careless. They’re using the same mindset that helps them succeed at work in a situation where it just doesn’t fit.
The Hidden Cost of Living Reactively
The real cost of reactive living isn’t the eventual crisis. It’s everything that happens before the crisis, which is usually invisible even to the person paying for it.
Living reactively means a portion of your attention is always spent managing something you haven’t dealt with yet. That’s a tax you pay daily, in the form of decisions made from a place of low-grade dread instead of clarity, in the form of energy that should be going toward your best work instead going toward keeping a problem contained. You don’t usually notice this tax because it doesn’t announce itself. It just quietly reduces how much of you is available for the things that matter.
This pattern plays out with health the same way it does in business. Very few of the serious conditions I’ve treated appeared overnight. Most started small, were easy to dismiss, and stayed that way for longer than people expected. Your body usually gives you plenty of chances to notice something is wrong before it forces you to pay attention.
Prevention Is the Highest Leverage Work You’ll Ever Do
Meanwhile, we celebrate the comeback, the turnaround, the crisis survived. Nobody publishes a book about the disaster that never happened because someone handled it early.
But prevention is the harder, more advanced skill. Crisis response gets you sympathy and a story. Prevention requires you to act on something before it’s demanding your attention, with no audience and no applause, purely because you understand what will happen if you don’t. That takes a kind of self-management that most people never develop, because it isn’t rewarded the way heroics are.
The best leaders and founders don’t actually handle crises better than everyone else, they just have fewer of them because they treat maintenance as a strategy rather than as something to get to eventually. They ask what a version of themselves with more information would already know, and then they go find that information instead of waiting for it to force its way in.
What This Looks Like in Practice
If any of this sounds familiar, you don’t need to turn your life upside down. Start small. Every few months, take a little time to think about the things you’ve been putting up with instead of dealing with. It could be your health, something at work, your finances, or even a relationship that’s been quietly wearing you down.
The most useful question to ask yourself is a simple one: Am I choosing to put up with this, or am I just avoiding it? Those two things can feel surprisingly similar when you’re in the middle of them, but they aren’t the same. One is intentional. The other usually catches up with you sooner or later.
A Different Definition of Strength
We tend to define strength as the ability to endure. I’d argue the more useful definition is the ability to notice early and act before you have to endure anything at all.
The people I’ve seen build businesses, careers, and even healthy lives over the long term usually aren’t the ones who can take the biggest hit. More often than not, they’re the ones who dealt with small problems before those problems had a chance to grow. It isn’t the most exciting approach or the one that tells the grandest story, but it’s the reason they stay healthy and keep moving forward.
Next time you brush off a small warning sign, ask yourself why you’re ignoring your body’s signals. Most of the time, you’ll likely find that it has less to do with your schedule and more to do with clinging to the identity of being someone who never needs to slow down.
Success Advice
How Teams Create Their Own Legacy Systems and How to Leave Them Behind
Legacy systems are not only old software left by someone else. Many teams create their own legacy after a fast launch. The product still works, but every change takes longer. People work hard, and delivery still slows down.This article explains how that happens, how to spot it, and how to plan a rewrite without stopping the business.
What a Legacy System Looks Like in Practice
A legacy system is software that costs more to change than it should. Age is not the main test. The real test is whether the team can still deliver at a normal pace.
Common signs are practical. The tech stack is hard for the current team to work with. Unused parts of the product stay in place because nobody is sure what will break. Tests exist, but they do not catch real problems. Only a few people understand how the system works. Small features take several sprints, and the team spends more time fighting the system than improving the product.
When effort goes up and output goes down, the system has become legacy for your team.
How a Fast Start Turns Into Legacy
Many teams do not inherit legacy. They create it while trying to move fast.
A common path looks like this. You need users quickly, so you build on an existing solution instead of starting from scratch. In the first months, that works. You ship. You get feedback. The decision looks smart.
Later, the same decision slows you down. The base system was not built for your roadmap, your team’s skills, or your quality needs. What helped you launch now blocks simple changes.Teams often stay with that base too long because the early result was real. Rewriting feels like throwing away progress. So they keep the old foundation even after it stops helping.
Why Teams Keep Patching
Most teams do not decide to live with legacy. They decide to make one more fix.
A patch looks cheaper and safer than a rewrite. It also avoids a hard discussion about stopping work on the current system. For a while, that can be the right call.
After a point, patches add more complexity than they remove. Each fix creates new constraints. The team spends its best time keeping the old system stable instead of building useful product work.
One clear signal is when a basic feature can no longer reach production in a normal cycle. There may be no major outage. There is just steady delay. At that point, the choice is usually simple: keep paying the cost of the current system, or test a rewrite under clear rules. If delivery has already stalled, some teams also need help to stabilize a software project before the next big decision.
Treat a Rewrite as an Experiment
A full rewrite can fail if it has no limits. Some rewrites never reach users and waste months. That risk is real. Staying in legacy forever has a cost too.
A better approach is to treat the rewrite as an experiment. Set a clear scope for the first version. Review progress every week with demos people can see. Track how much work actually gets finished, not only how busy the team looks. Keep the old system running until the new one is ready. Do not freeze the business while the team rebuilds in private.
This makes the decision easier to manage. Stakeholders can judge real progress. If pace and quality improve, continue. If not, stop before the rewrite becomes its own long project with no end date.
Describe the Product You Want Before You Rebuild
Many rewrite projects fail because the team copies the old system as it is.
Legacy code shows how the product works today. It does not always show why a feature exists, or which parts are leftovers from old decisions. If you rebuild only from the old code, you may also rebuild old bugs and unused paths.
A clearer method is to describe the product you want first. Who uses it. What should happen. What you will leave out. Write that down so business and engineering share the same scope. Then decide how to build it.
This matters even more when teams can generate code quickly. Fast output without a clear product description can create a new legacy system sooner. Speed helps only when the goal is clear and shared.
Keep the Old System Running Until the New One Is Ready
Leaving a legacy system does not mean turning it off on day one. Customers still need a working product.Keep the old system live while the new one is built and checked. Release small pieces that prove the new system works. Review quality and pace often. Switch when the new product can support real use, not when the plan looks good on paper.
The goal is a clean handoff, not a dramatic shutdown.
Conclusion
Legacy is not only software you inherit. It is often software your own fast start created.If the team is busy and delivery keeps slowing down, do not assume another patch will solve it. Look at the cost of staying. If a rewrite makes sense, run it as a short, visible experiment. Describe the product you want. Keep the old system online until the new one can take over.
The useful skill is noticing when the system that once helped you launch now blocks progress, and changing course before that cost gets worse.
Success Advice
Why Efficiency is Overrated (And How to Actually Get Things Done)
If you look at someone like Tim Ferriss, you might assume he is a hyper-productive, super-optimized efficiency machine. After all, he authored The 4-Hour Workweek and built a massive empire around deconstructing world-class performance.
But according to Ferriss, if you were to act as a fly on the wall in his house, he would often look like he is “doing a whole lot of nothing” or flailing like a “drowning monkey.”
The truth is, Ferriss isn’t obsessed with efficiency. He is obsessed with effectiveness. And there is a massive difference between the two.
In a recent deep-dive interview, Ferriss broke down how he structures his life, why he relies on “mini-retirements” to prevent burnout, and the exact protocols he uses to pull himself out of a low mood.
Efficiency vs. Effectiveness: The Ultimate Trap
Most people are trapped in the default mode of the universe: productivity theater. They do things that pass as productive to themselves and others (“Look at how busy I am!”), but they aren’t actually moving the needle.
- Effectiveness is what you do.
- Efficiency is how you do it.
As Ferriss explains, doing something well does not make it important. If you choose the wrong task and execute it flawlessly, you have wasted your time. It is far better to choose the absolute highest-leverage task (the “lead domino” that knocks over everything else) and execute it at a B-minus level than to efficiently accomplish tasks that don’t matter.
“If you’re running a marathon, you’re not going to take a taxi from point A to point B. Sure, that’ll be efficient, but that sort of defeats the purpose of the whole exercise,” Ferriss says.
How to Choose the Right Projects (The “Successful Failure” Method)
If what you work on is more important than how you work on it, how do you choose what to tackle? Ferriss uses a very specific filter for evaluating 3-to-6-month projects: “Can I succeed even if I fail?”
When evaluating opportunities, he chooses the projects that will allow him to develop rare skills or deepen valuable relationships, regardless of the external outcome.
When he launched his podcast in 2014, people told him it was too late. But he didn’t care about immediate external success; he used the podcast as a tool to reduce his verbal ticks, improve his interviewing skills for future books, and build deeper relationships with friends. Even if the podcast had “failed” commercially, he would have succeeded in leveling up his personal operating system.
The Architecture of a High-Leverage Day
Ferriss doesn’t rigidly structure every minute of his day. Instead, he focuses on a weekly architecture. By setting rigid days for specific tasks (e.g., all team calls on Tuesdays, all recordings on Mondays and Fridays), he creates a scaffolding that absorbs the chaos of daily life.
When it comes to his daily routine, he follows two main rules:
- Do Not Rush the First Hour: If he feels rushed in the morning, he will feel rushed all day.
- State, Story, Strategy: To change his mindset, he starts with his physical state. He uses a 3-to-5-minute cold plunge immediately upon waking to release norepinephrine, followed by a hot tub for hyper-dilation. This state change creates a more enabling internal “story,” which allows him to formulate a better “strategy” for the day.
“If you can single-task for two to three hours a day… you’re going to be ahead of 90% of the population,” Ferriss advises.
Managing Low Mood and Hypervigilance
Even top performers battle anxiety, rumination, and low mood. Ferriss refers to his mind as a “border collie”—if you leave it inside too long, it will chew the couch.
To prevent depressive spirals, Ferriss relies on a few non-negotiable protocols:
- Prophylactic Scheduling: An ounce of prevention is worth a pound of cure. Ferriss schedules regular group dinners with friends and multiple week-long group trips a year to ensure he always has something to look forward to.
- Identity Diversification: If your podcast, startup, or job is the sole barometer of your self-worth, you are incredibly vulnerable. Ferriss diversifies his identity through rock climbing, archery, writing, and investing. If his business has a terrible week but he hits a PR in the gym, his overall week is still a win.
- Protecting Sleep: Ferriss notes that his low moods are almost always preceded by compromised sleep and excessive caffeine intake.
Beware the “High Achiever Complex”
When operating in a permissionless environment (where you can work whenever and wherever you want), the biggest risk is that you will end up working all the time.
Ferriss combats this by taking mini-retirements—scheduling 3 to 4 weeks where he is entirely offline.
“If you do that, you have to set up systems and policies that will persist after you return,” Ferriss explains. If your business requires your constant input, it is broken. Stepping away forces you to build systems that scale, ultimately saving you from your own desire to constantly be in control.
In the end, you are going to die with items left on your to-do list. Stop trying to efficiently clear the deck, and start focusing on the few critical actions that actually make you feel alive.
I had the pleasure of interviewing Tim Ferriss 11 years ago:
Success Advice
How to Achieve Massive Success Without Crushing Your Soul
Most highly ambitious people suffer from a dangerous illusion: the belief that if they can just achieve one more milestone—a funding round, a promotion, an exit—they will finally feel like they are enough.
Entrepreneurs and leaders will sacrifice their sleep, relationships, and sanity to reach that distant horizon. But when the big payday or the massive accolade finally arrives, a terrifying reality sets in: nothing changes. The external world shifted, but the internal emptiness remained. Trying to find internal validation through external achievement is like drinking saltwater to quench your thirst; it seems like it will work, but it only leaves you thirstier.
High achievers are always playing two games in parallel:
- The External Game: Your career, your income, your accolades, and your status.
- The Internal Game: Your relationship with yourself, your peace, and your self-worth.
You can have white-hot ambition, make incredible money, and build a meaningful legacy without burning out. But to win without crushing your soul, you must master metacognition—the ability to reflect on and control your own thinking.
Here are three profound internal shifts you must make to beat high achiever burnout and build a life you actually enjoy.
1. Fire Your Internal Coach
Most ambitious people are driven by a ruthless inner monologue. This internal “coach” constantly whispers that your value is strictly tied to your performance. If you fail, you are worthless.
Many high achievers justify this abusive inner voice. They believe it gives them their edge and keeps them motivated. But if you step back and truly observe that voice, you will notice something profound: your inner critic rarely offers actionable solutions or brilliant ideas. It only offers fear.
That toxic internal coach is simply your own fear incarnated—fear of failure, fear of rejection, and fear of not being enough. Worse, this doesn’t just hurt you. When you operate from a place of self-loathing and fear, you project that negativity onto your team, your business partners, and your family.
You cannot cultivate healthy relationships with others if your relationship with yourself is toxic. To reach the next level of leadership, you must fire that coach. Give yourself permission to stop beating yourself up, and consciously shift from being your own harshest critic to being your strongest ally.
2. Pull the Nails Out of Your Head
Imagine a person complaining about a blinding, chronic headache while completely ignoring the obvious iron nail sticking out of their forehead.
In business and in life, we all accumulate metaphorical nails. Your nail is the obvious problem you are actively avoiding. It might be a co-founder relationship that has turned toxic. It might be a failing product line you are too stubborn to cut. It might be a destructive personal habit, or a deep-seated trauma you have refused to address.
We leave these nails in our heads for one simple reason: pulling them out hurts.
To reach the next peak of success, you have to realize that growth is not a straight upward line. To get off a stagnant plateau, you must first traverse a valley. If you fire a toxic client, you will face temporary financial stress. If you quit a bad habit, you will face temporary discomfort.
Something has to get worse before it gets better. But everything you truly want is on the other side of that temporary valley. Facing your fears and pulling out the nails is a superpower. Endure the short-term pain, and watch how fast you elevate once you are finally free of the friction.
3. Trust Your Second Voice
The voice of fear and criticism is not the only voice in your head. You have a second voice—your intuition.
Unlike your inner critic, your intuition does not speak through panic or fear; it speaks through energy. Energy is the language of your true ambition.
When you think about a project you feel obligated to do out of societal pressure, your energy lags. You feel a heavy sense of dread. But when you think about an idea you are secretly terrified of but deeply passionate about, your energy spikes. You feel electricity.
In almost every major business or life decision, you already know the answer. Your intuition has already told you what to do; your hesitation is simply a negotiation with your fear.
How do you conquer that fear? Write it down. Fears are incredibly dangerous when they lurk as nebulous clouds in your subconscious. When you put them on paper, they lose their paralyzing power. They cease to be monsters and simply become standard problems to be solved. And as an entrepreneur, you are an expert at solving problems.
Stop Waiting for the Destination
It is easy to look at the grind of building a business and think, “I’ll be happy when I finally sell this company,” or “I’ll relax when we hit $10 million in ARR.”
But the point of the journey is not the destination. The point of the flight is not simply to land; it is to experience the magic of being in the air.
Stop postponing your happiness for a future that is not guaranteed. Fire your toxic internal coach, do the hard work of pulling out your nails, and follow the energy of your intuition. You have already arrived. You are living in the “good old days” right now—make sure you are actually present enough to enjoy them.
Here is a great speech by Graham Weaver about How to Win Without Crushing Your Soul
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