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13 Lessons You Can Learn From An Olympic Champion – Kieren Perkins



So before interviewing Olympic champion, Kieren Perkins, I was not sure what to expect. Would he be washed up? Would he be old and burnt out? The answer is neither. Next to Tony Robbins I believe he is one of the most inspiring, motivational geniuses of our time.

He is not someone you want to underestimate. He has success oozing from every part of his being, and he knows every form of motivation and personal development skill you could imagine. If you want to know what it takes to be successful, and you have been looking for the answer, then the only thing you need to do is listen to Kieren’s advice!

Kieren Perkins - From Swimming To Corporate - Addicted2Success Tim Denning InterviewThis interview will stay with me for a very long time. There were so many a-ha moments, and so many quotes (thank god I recorded the audio). I almost had to make the entire article just quotes because there was no filler to anything he said. Everything he learnt by being an Olympian he still uses today, except he does it in the corporate world, not the pool.

For Kieren, he was attracted to swimming and not team sports like Football and Soccer, because his whole life was about beating himself and improving every day, it was not about looking good or trying to be what everyone else wanted him to be.

Below are the thirteen lessons you can learn from Kieren’s life and Olympic success.


1. You know you will win before you even start

If you stand up on the blocks in an Olympic games, and you think you can’t win, you won’t. If you do win, it’s because you knew you would, you prepared, trained, practised, stressed and pushed yourself to your absolute breaking point.

You repeated this process again and again until you got to that moment in your preparation, which aligned with your strategy, that meant that when you stood on the blocks you were ready to go.


2. Develop the mental toughness ingredients

Kieren never worried too much about his competitors. One of the things he got taught when he was very young was that if someone tries to psych you out before a race, that’s great because there worried about you, you need to ignore them and worry about your race.

This thinking was part of the manifestation of the mental toughness that evolved in him. You need all the ingredients such as:

– Being able to stay calm and rational

– Understand what matters and what doesn’t

– Have clarity around what you’re trying to achieve

– Being willing to deal with the issue, not the circumstance so you don’t get caught up in the emotion of a problem

Kieren Perkins Interview On Addicted2Success - Tim Denning
All of these ingredients go into providing a resilience and a clarity of a mindset that enables you not to get dragged down the path of emotions that are destructive and undermine your ability to get the job done.

These destructive emotions are usually not particularly real or helpful; they’re just perceptions that are your reality for that moment in time. If you don’t let that reality dominate you, and you can control it, your chances of being successful are much higher and the resilience you have in moments of stress will be greater.


3. No matter how you’re feeling just get started

No one wakes up every day of their life jumping out of their skin saying, “my life is fabulous, I’m so excited, I can’t wait to get to the pool and swim.” No sane human being is like that. We all have days where we think we’re tired, it’s cold, we can’t be bothered, or we want to just stay in bed.

Inevitably Kieren says, you get to the pool, and you start the activity of training. Within five minutes of starting you are engrossed, engaged, you’re there doing it, and all of that negativity or self-talk that was undermining your reasons for starting the process, disappears, and you get it done.

Next time you feel like you can’t do something, imagine what Kieren went through swimming in a pool every morning, and then just get started on whatever it is that you need to complete. You will be surprised how quickly you can push through any type of negative feeling.


4. Find something more engaging in what you’re doing than just the end

When Kieren used to train, he would see people that were only motivated by competition and winning at all costs. He would think to himself, “how do you drag yourself out of bed every day when your competition is four years away? You have got a lot of training to do between now and that competition. How do you wake up every day absolutely engaged in a sustainable performance mindset when the end goal is so distant?”

To Kieren, you want to have something that’s tangible, every single day that you can grasp, feel, touch, and taste that’s pushing you and motivating you to try and continue to improve, to be better, and get you to wherever you’re going.

Kieren has a view that if you want to be sustainable in your performance, if you want to have long-term out-performance and success in your career, you have to find something in what you’re doing that’s far more engaging and motivating than just the end.

If it’s only about the end, if it’s only about the competition, if it’s only about the opportunity to win an Olympic gold medal, the next time you have to start that process again and you stand on the line of day one, of the next four years of work, to get to the opportunity to try and win the next gold medal, Kieren says “Mount Everest looks pretty bloody big from there and pretty much unattainable.”

Kieren has seen it many times before (athletes who have treated the Olympics like a mountain) and when they have to climb the mountain for the second time or fourth time, they just can’t comprehend pushing themselves through the struggle ever again.

If you have a bit more of a sustainable mindset about those smaller chunks, (eat an elephant one bite at a time kind of an attitude) your chances of being sustainably successful are a lot higher.


5. Dealing with extreme pressure is a skill, unlike fitness

Throughout the interview, I wanted to know how Kieren’s mentors had influenced his success. The lesson Kieren told me that had a profound effect on him was from his swimming coach Mr Carew.

Mr Carew was very technically focused and believed that what made a great athlete was firstly the human being, the values, beliefs and attitudes, but then secondly, their technical ability. His view was that anyone could be fit, and that fitness was not mysterious or difficult.

His coach believed that to be technically perfect, under immense pressure, in an extremely hostile environment, and to challenge yourself and push yourself to do something extraordinary, was where the real skill lied.

This lesson doesn’t just apply to athletes; it also applies to life in general. Most skills and professions can be learned, but the one thing that will determine your success is the way you think and your psychology. Luckily all of this can be learned, and your brain has the ability to evolve.

“Every human being you interact with has got something to teach you and that they know something that you don’t know. The challenge about whether or not you learn anything from them is your capacity to actually listen and ask the right questions”


6. Let someone else show you what’s possible

A lesson we can all learn from Kieren is that often we have no idea what is possible until we see someone else achieve what we think is impossible. These experiences are invaluable and provide us with a blueprint for success.

The moment for Kieren, which showed him what was possible, was seeing Glen Houseman swimming in the 1989 Commonwealth Games Heats, in the 1500m freestyle. As Kieren was talking to his coach in the stands after his own event, he began to hear this amazing noise building from the swim centre which was uncommon for a 1500m swimming race at the time.

800m into the race, the commentator worked out that Glen was under world record pace. Back then, half a dozen records would be broken globally a year, on average. To see a world record at this time was just incredible, and it barely ever happened.

The 1500m race was one that nobody believed a world record could be broken because it was set by an extraordinary Russian athlete that was five generations ahead of his time in terms of what he achieved in the pool.

As Glen touched the wall and broke the world record, it shattered all the beliefs of what Kieran thought was possible, and broke down all the things that he took for granted about what could and couldn’t be done.

It really opened his eyes to the fact that if you think differently, give yourself a chance and dream high, who knows what you might be able to deliver.


7. Your state of mind shouldn’t change no matter how big the event is

For Kieren, one of the things he learned in his sporting career was that when that moment of truth comes, and you’ve got to stand on the blocks and deliver your performance, your capacity at that moment in time is physically set.

At that moment, you’re not getting fitter, stronger or more technically proficient. The struggle for anybody in that moment, when the questions being asked, “how good are you?” is to have the capacity to be realistic about the challenge that’s in front of you and control the emotions that inevitably come with it.

When you’re ten years old, the consequence of failure is nothing. Being able to balance out the reality of the situation versus the emotion of the perceptions that can be created, versus your experience, is really where the skill comes in.

The nerves and the emotion that you feel standing on the blocks, racing in your first school carnival, shouldn’t be any different to the state of mind you’re in when you’re standing on the blocks defending your third Olympic title.

If there is a big variance in your state, then the chances are that variance is going to lead to mistakes and bad performance.


8. In moments of unease, get some perspective and do your best

One of the hardest parts of being a champion is dealing with the huge expectations that are placed on you. These expectations can sometimes create unease and a feeling of sickness. The irony is it’s not about pushing through the sickness it’s about stepping back and getting some perspective.

In the lead up to the swim at the 1996 Atlanta Olympics (the final), Kieren started to panic and get incredibly nervous. There was a moment in time where he recognised that the physical state he was in was going to lead to a guaranteed bad performance.

Kieren Perkins - Olympic Gold Medalist - Addicted2Succes Tim Denning InterviewHe was smart enough in that moment, to recognise the reason he was in that physical state was because of his emotions, but he recognised that if he stayed in that physical state he wouldn’t be able to perform well.

It shocked him into stepping back and saying to himself well “you never used to get this nervous as a ten year old, what did you used to do, what was the process, what were the skills you utilised to put yourself in a position as a ten-year-old where you were far more in control and relaxed than you are right now?”

Just breaking it down into chunks and thinking about the things he had control over, and controlling them in the way he had learned over all those years, brought him back to a space where he was really able to get some perspective and unburden himself from the consequence of failure, and of not winning an Olympic gold medal.

It enabled him to bring it back to the thing that had always been the most important view in his life which was saying to himself “if I do my best, it doesn’t matter whether I win, lose or draw as long as I know I have done my best, and I couldn’t do any better, I will be proud and satisfied with my performance.”


9. Allow the adrenalin to dissipate during stressful moments

For Kieren, the main skill that he learned about controlling his emotional state during stressful moments was being able to distract himself. When he felt it getting out of control, he would distract himself and allow the physiological impacts to dissipate, which is essentially the adrenalin.

When you get stressed, adrenalin is produced by your body. Your body needs to first stop producing more adrenalin, and then secondly process the adrenalin that’s in your system, and once that’s been processed, you will be calm and rational again.

What helped Kieren was to distract himself and be able to step away from the pressure of the moment to allow himself to calm down, to allow himself to process that adrenalin, to then build some rational perspective – mentally that was the key. While training for the Olympics, Kieren would experience this phenomenon throughout the entire process.

It might happen while eating, doing stretches or in the middle of a warm up. What helped Kieren greatly was to work hard to focus on the here and now, and focusing on what the most important thing that had to be done, at that moment in time.


10. You’re always in control; there are no lucky charms

One concept Kieren says to drop is the idea of lucky charms. Some athletes have lucky charms like wearing red undies on the day of competition, and they believe that if they don’t, they will lose. When an athlete says “I ate a certain meal on the day of an event, so I knew I was going to win,” Kieren says that’s feeble-mindedness.

If you really think that your success is predicated on what you’re wearing, or what you’re eating, or other external circumstances, then you aren’t in control of what you’re trying to achieve, and that’s madness.

The real skill in being able to deliver your potential is always being in control so that when things go wrong, when you wake up in the morning arrive at the pool, and realise that you didn’t bring your favourite red undies your response isn’t hysteria, or “oh my god I am not going to win.”

Your response needs to be “who cares, it’s not going to make any difference, I am going to do what I need to do today.”  You don’t actually control, the whole process; there will always be stuff that goes wrong.

Kieren Perkins Australian Hero & Olympic Champion - Addicted2Success Tim Denning

11. The ultimate feeling of success is pride – replicate these moments

During my time with Kieren, I wanted to know what it was like to achieve the impossible Olympic gold medal dream, what feeling came from it, and what lesson I could learn – I got a great lesson. The lesson he gave me was an analogy that is his blueprint for success and can be used as a winning strategy for anybody’s life.

The analogy Kieren gave is, think back to being in primary school when you got the first assignment that you actually cared about. It was a subject or a topic that you really loved, were curious about, interested you and intrigued you.

When you got that assignment, you were excited. The thought or possibility of what you could achieve was real, and it was tangible because it mattered to you. Then you went through this process of working hard to get the result.

You focused, concentrated, and put in effort to deliver that assignment better than any assignment you’ve done before because you cared about it, and you engaged with it. When you got to the end of that process, and you had finished your assignment – after you had put in more work than you had ever put into anything you had done before in your life – there is a moment of huge anticipation when you hand it to the teacher.

You think to yourself “is it good enough, is it the best I could have done?”  You know you couldn’t have worked any harder, and you wait with bated breath for the result to come through. Inevitably, the mark you get is fabulous. It’s a better mark than you could have anticipated.

In that moment, when you receive that mark, you get a swelling in your chest where you feel your heart pushing on your rib cage, and there is a buzz that goes through your core at that moment in time.

That sense of pride, in knowing that you set yourself a task, you were engaged, motivated and committed to achieving it, you were focused on delivering the result, you worked as hard as you possibly could to get it done, and you have received the rewards for your effort.

That moment of pride is exactly what it’s like winning an Olympic gold medal. If you can find an experience like this in your own life, and break down the components to the things you did that enabled you to deliver that result, you can apply this strategy to anything you want.


12. Understand how to come down from a major high

The only time Kieren had to come down was the day he retired. He describes it as horrific and awful, and it took him a decade to get it through it.  It wasn’t about the buzz of victory or the thrill of competing in the Olympics; it was about the lifestyle, a sense of value, belonging and being, that had disappeared overnight.

Kieren knew he would never have access to that again because the reality of sport at the highest level is that you are surrounded every day by people who have the same level of commitment, motivation, positivity, self-focus, determination, and attitude around what it means to be successful, and an understanding of excellence and what it looks like.

“You have to be able to pick and choose the bits you allow to infect you and the stuff you want to engage with. Try and hold onto those things that make you happy and engage you, and not let other people’s perceptions, values and beliefs drag you down”

Unfortunately, these things just don’t exist in a broad environment. You can’t expect to work in a large organisation with thousands of people, and have everybody turn up knowing with complete clarity, focus and an unwavering spirit to deliver success at their absolute edge of potential and excellence every single day. It’s unnatural, it’s not normal, and it isn’t replicable.


13. Step back from the emotion of not achieving a goal

During Kieren’s career, he admits that there was no doubt he didn’t achieve all of his goals. There were times when the performance was not at all what he wanted to achieve. He says the skill in those moments is to be able to step back from the emotion of it and say, “what worked, what didn’t and what am I going to do better next time?”

If you have got that sense of hope and possibility that it can be done, you can reassert yourself, you can focus, you can adjust, adapt and act, and keep pushing yourself forward to deliver the result.


***Final Thought***

At the end of the interview with Kieren, I only had one last question for him, which was, “what is the one quote that you have lived your entire life by?” Kieren replied by reciting a poem his father gave him when he was young that really resonated with him.

To Kieren, it was one of the things that enabled him to think beyond what everybody else told him was possible; it enabled him to step outside of the norm. IF YOU EVER WANT TO KNOW WHAT THE ONE INFLUENCE WAS THAT MADE KIEREN A WORLDWIDE HERO, THAT WILL NEVER BE FORGOTTEN, THEN HERE IT IS!

The Man Who Thinks He Can – Walter D Wintle

If the advice Kieren gave was beneficial to you, then I encourage you support his passion for helping others, by visiting the Starlight Foundation’s website and getting involved anyway you can.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website



  1. Ackii

    Sep 19, 2015 at 5:51 am

    Awsome article Tim, like your previous ones…..

    • Tim Denning

      Sep 26, 2015 at 4:58 am

      Wow thanks Ackii glad you liked it!

  2. Steven

    Sep 3, 2015 at 9:52 am

    Point 1 reminds me of a Sun Tzu quote: ““Every battle is won before it’s ever fought.” Very nice article. Thank you.

    • Tim Denning

      Sep 3, 2015 at 1:38 pm

      I thought of the same thing Steven when I was writing that point. Good pickup.

  3. Dotchamou Zakari

    Sep 2, 2015 at 6:18 pm

    Thank you for this post. The secret behind any success is always the same: always do the best you can do no matter what. Yes, Kieren Perking is truly an exemple to follow for anybody who really wants more for himself .

    • Tim Denning

      Sep 3, 2015 at 5:21 am

      Thanks Dotchamou for leaving your feedback.

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Success Advice

How to Implement an SEO Strategy Into Your Instagram Account



seo for instagram
Image Credit: Unsplash

Today we are going to be setting up your Instagram profile for success by implementing social media SEO strategy and tactics. You will need two things to get started today: Your laptop or phone handy with your Instagram account and internet access.

Defining your goals

In order to achieve success, we must define the goals that you are working towards accomplishing. Here are three questions to help you define your objectives for your social media strategy:

  • Are you trying to establish a brand? Or are you a brand?
  • Are you trying to or do you currently sell products?
  • Are you working towards becoming an influencer?

If you are establishing a brand, do you have a link to your website in the bio? Is your Instagram account shoppable if you are selling products? Becoming an influencer? Do you have a blog or a means of capturing leads from your account?

All of these goals have different calls to action. Ponder what your goals are and how your account can serve you better. Action item: Implement one of the following onto your Instagram account that best suits your needs:

  • Lead capture form or lead magnet
  • Shoppable feed
  • Website link

“Nothing BIG will happen in your life, until you build off of the many SMALL things” –  John Paul Aguiar

Implementing SEO on your Instagram account

Now that we have clearly defined goals, let’s see how we can incorporate a search engine optimisation strategy into your Instagram account. We will be focusing on your Biography, Username, developing keywords and Handle when implementing a social SEO strategy.

Let’s start within your bio. The biography in your Instagram account is a space where you want to tell your user what to expect when they follow you. Here are a few key points to consider when writing your biography:

1. What is your Instagram account about? Fashion, Marketing, Health or Fitness? Define your niche and stick to it.

2. Establish your authority! Do you have credentials? Perhaps experience? If so, incorporate it into your profile. Give users a reason to increase their trust in your recommendations.

3. Where are you located? This is great to note because other influencers and brands will want to collaborate with other users in the same geographic location. You will also find that when people develop a relationship with your online profile, users will feel more connected if you are in a similar geographic location.

4. How can you be reached? This is really important! I know so many business users that do not have their contact details on Instagram. If you want to make sales or close brand deals you need to provide a way for users to contact you. Either place your email address in the bio or switch to a business profile on IG so that users can contact you with the click of a button.

“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley

Refining your Instagram Handle

Does your Instagram handle show who you are and what you are about? For instance, is it Vanessa123487 or is it StylistVanessa? Tell people exactly who you are and what you are about. Give them an immediate reason to follow you.

Social media SEO Tip: Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword stylist in your username your profile will rank in the search engine when the word stylist is entered.

This also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why? Because I want to come up when people are searching for Aerialists or Aerial arts. Take a moment to think about how can you make your username come up in search rankings. What keywords are your target market using to find information on Instagram?

Notice how health and fitness leader Emily Skye has fit in her username? That is no coincidence! She is using SEO optimisation in her username.

Implementing keywords

Implement keywords into your profile whether it is in your name, profile or user handle. Bonus points if you can incorporate it into all three!

I hope you enjoyed our tips on how to incorporate a search engine optimization strategy into your Instagram account. Which one of the above tips is one that you’re going to start using?

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Success Advice

5 Steps to Financial Mindfulness



financial mindfulness

5Financial mindfulness might sound like some vague abstraction, but it’s really a simple concept. The idea is that when you increase your awareness of not just your spending habits but your thoughts and feelings about money itself, you can have a better relationship with your finances.

Achieving financial mindfulness isn’t linear. It’s a mix of both practical and emotional approaches — building up your financial health with tangible tips, but also decluttering your mind and building up your self-esteem. Essentially, by taking ownership of your actions and thoughts, you can achieve true financial mindfulness.

Here, you’ll find just a handful of tips to get you started on the path of financial mindfulness:

1. Look at your income objectively

We often look at our paychecks disapprovingly. Maybe we wish we had made more; maybe we’re cursing Uncle Sam for taking a bigger chunk than we expected. But when it comes to financial mindfulness, you can’t get caught up in the emotion of your paycheck. When you stop worrying about how much money you don’t have and start focusing on what you do have, you can have a clearer outlook and a better relationship with your financial situation overall.

“You must gain control over your money or the lack of it will forever control you.” – Dave Ramsey

2. Assess what you’ve been avoiding

Whether it’s that credit card bill, student loan or empty savings account, look at it, and I guarantee you’ll feel less stressed about it. How so? Well, whether it’s finances or a fight with your partner, problems seem to get bigger when you avoid acting. So, when it comes to your financial health, be mindful of the things you’ve been avoiding.

For example, maybe you’ve been afraid to look at your credit score because you missed a few payments and think it’s gone down. Today, many credit card companies offer a dashboard to access your credit score and interact with it so it feels less like an arbitrary number and more like something you can control.

Many times, you can even play with metrics to see how making changes to your habits or payments can affect your score. So, whether it’s your credit score or your savings account, by confronting what you’ve been afraid to know or deal with, you put the power to take control back in your own hands.

3. Build up your financial self-esteem

Setting large financial goals are like setting New Year’s resolutions — if they’re too big, you’re never going to get around to doing them. So, if you want to start saving money, start by making the effort to put away just 5% every month. While this might seem like a small amount, the mindful act of doing so is going to kick-start your goal and build up your self-esteem. Once that happens, you’ll be able to set bigger goals, too.

4. Clean house

Literally, clean your house. Make it a seasonal habit of going through your closet, your pantry and your home and taking an assessment of what you already have. When you can see all of your possessions, it’s easier to be mindful of what you actually need and helps eliminate frivolous spending.

“All money is a matter of belief.” – Adam Smith

5. Think before you swipe

A lot of experts will tell you to carry around cash so you can be more mindful of spending. But the fact of the matter is, that’s not always practical. What you can do however, is make a mental note every time you swipe. The action of being more conscious and less distracted while swiping can really help you feel more in control.

Think about it like this — you start buying $4 cappuccinos on your way to work while commuting with a coworker. For the first few swipes, it might seem like just a few bucks. But if you start taking the time to mentally check in while swiping, you’ll start to realize what that money can add up to in the long run.

Either that’s money you could be saving and allocating towards bills, or simply be putting to use on things you’d enjoy more. When you’re mindful, you have more choices.

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Success Advice

How Video Games Made Me A Multi-Millionaire

Joseph Lazukin



How I made $3M in 15 weeks with a brand new business.

And how video game theory made me a multi-millionaire…

First, let me clarify – this isn’t my first company, but that shouldn’t distract you from the true and honest reality that you can replicate what I am about to teach you.

Yet before I lay out a strategy, let me warn you, if you have never played an RPG video game, like Blizzard Entertainment’s Diablo II™, then the following will likely fly right over your head and you should download any RPG game that has a SKILL TREE and here is why…

In life everything you do, unlocks new opportunities, yet every single business strategy, project management system, and business framework I have seen, fail to incorporate this fundamental reality into their daily business operations.

And this is where game theory and specifically the importance of understanding how skill trees in popular RPG video games play a critical role in my past success and soon to be yours.

Every game ever, shows you the ENTIRE skill tree, and allows for you to see the end destination and the beginning of the decision you are about to make.

You put a skill point into “Firebolt” and then level it up to say level 5, and you unlock “Firewall”, repeat, and you unlock “Meteor” and so on and so forth, but because you can see the entire skill tree, you know where to put your skill points in order to unlock the most powerful skills as early as possible.

Now for those of you that are lost in all this video game jargon, essentially in video games, as you level up through quests or fighting monsters you gain experience, similar to how you do in real life reading books and reading or watching “How To” videos and articles on the internet to learn about a new skill, industry, or craft like marketing or copywriting for instance.

The more time you invest, the greater your experience and hopefully your skill, and just like how in real life your resume builds up, you unlock higher and higher paying jobs based on your skill level and accolades; In video games, specifically RPG games, it is the exact same.

This entire methodology however is simplified for children of all ages to play, and that is where the genius of game theory applies to building easy to execute business plans that anyone can follow to achieve wealth and rapid growth, while at the same time avoiding many of the pit falls and traps that kill motivation and businesses before they have a chance to truly thrive in the world.

So what is so genius about this “game theory” I keep referring to?

It is the very categorization by gaming companies and how they layout objectives in such a simple and intuitive way that a child as young as 6 years old, can recognize and make not only the correct decision, but also achieve taking the shortest path to success if they know only the starting point and the desired end result – that is so absolutely genius.

“The definition of genius is taking the complex and making it simple.” – Albert Einstein

As Albert Einstein says, genius is in the simplest of practices, but the irony is that many are mislead by gurus pushing complex solutions to create the illusion of authority and prestige, and as a consequence (even those of you reading this) will overlook simple executable systems that all age ranges and backgrounds can follow, because their simplicity makes you so wary and cautious of their efficacy because of your prior conditioning to look for complex solutions over those that simply and directly solve your problems.

This symptom of being conditioned to only give attention to complex solutions, is a corrosive dogmatic ideology that has created a disease I like to call “analysis paralysis” amongst every day people and especially entrepreneurs and business executives of whom I coach with great frequency, to help recover from this metaphorical paralysis that can cost millions or worse – their business.

So in order to help you now, to help you understand the value of the solution I am about to outline below, you have to consciously make a single commitment to me while reading this, you have to take a deep breath and blink three times.

Right now!

And while I could go into the psychology as to why this will help you remember what I am about to say, I will keep it short – you have been reading this long article of text, straining your eyes, while constantly both consciously and subconsciously connecting different phrases and key points made above against your wealth of personal life experiences to determine how well they either do or do not relate to you. You do this in order to determine if you can exact true actionable value in this post that will help you get ahead or solve a problem – all actions which naturally stress you out and lessen your attention span.

We, humans are natural problem solvers with an innate desire to win.

So by a simple micro-commitment to your future, such as blinking three times to give your eyes a short break and taking a deep breath (which you may or may not have noticed you have decreased the frequency and depth of your breathing when you started focusing on this article,) will all help combat the stress chemical (cortisol) in the brain, and increase overall retention. After all, the classes you were likely best at in high school and perhaps college (if you attended), were the classes you had the most fun in. Where you smiled and laughed the most, both two textbook reactions that release serotonin and dopamine (the happy chemicals) that kill cortisol (the stress chemical) and help you not only narrow in your focus, but also greatly retain more information.

Fascinating, right? Now STOP!

Pay attention or everything you have read to this point will vanish and be forgotten in the void a thousand new experiences, you are bound to experience today. HOWEVER, if you are committed to making a positive change in your life, if you are committed towards your future success, get closer to the screen, stop skimming the text and read WORD by WORD, for I fear if you do anything else, you may miss the simplicity of the solution I am about to provide by your haste to get to the end.

Each word I use from here on out is carefully crafted and I implore you to re-read not only the following section but the entirety of this article again, and then in the company of friends, to thoroughly retain and then talk over the strategy covered until YOU fully understand – this is for YOU – not THEM.

Step 1 – Start with the end in mind, but leap with clear conscious where others misguidedly step

In game theory and in this article, I gave you a glimpse about the depth of the topic we would dive into at the start in order to prepare you for the next set of information and the next and so on. In game theory, this is no different than you having a basic skill such as typing on a keyboard, which aids you in being able to complete more complex tasks such as navigating the internet, blogging, copywriting, and more. Every bit of prior information and experience, unlocks the next opportunity.

For those of you feeling numbed by the common sense above, thinking “of course you need to know how to type before you can navigate the internet” you have already failed this lesson. For you could never type and instead use speech or any variety of inputs such as a simple computer mouse to complete the task… and this is where you need to kill past prejudice about the simplicity of things, to allow for the genius of game theory come to life.

Having a firm and CLEAR understanding of where your starting point is (where you currently are now in your life at the time of reading this), and the resources that are available to you like money, time, and assets in the form of experience or relationships that you can withdraw from ( know that every relationship is like a bank account that can go bankrupt ) for any of the prior mentioned resources, and MAPPING all of these resources out before you, is the single most IMPORTANT action you can EVER do because…

It allows you to identify your ORIGIN, ground zero, your base, the lowest point at which you will ever be if you are truly investing in yourself and have already started taking notes with a pen and paper by this point of the article.

You need to write down, all of the resources I mentioned above, how you spend your time, your income, the valuable assets you have from the device you are reading this on, to your car and any other miscellaneous valuable things in your possession including junk which could be repurposed ( this list will be LONG ) and any valuable connections, etc.

STOP! Remember how I said genius is in simplicity?

Why are you falling into the SAME TRAP of pursuing complex solutions?

Consider for a moment, how can you know what is valuable or what you should write down when you DO NOT EVEN KNOW YOUR GOAL?!

I gave you a NEW PROBLEM disguised as a solution that you believed would advance you closer to your GOALS, without giving any context as to what is considered valuable. Subconsciously in your innate desire to win and solve the problem, you already started thinking of things – or worse, already committed to writing them down without knowing the END GOAL of why you are writing anything down to begin with.

Again, and this is the last time I will test you, as any room for future confusion will only hurt your ability to learn what you need to from this experience, you need to LISTEN and become a student. Kill any and all form of ego, pride, and status you believe you have – only through abandoning those distractions will you reveal your ORIGIN and with complete and total CLARITY, understand that you are truly at the STARTING point and no closer nor farther away.

It is incredibly important that for the purpose of the remainder of this article you think about nothing else but YOURSELF and reflect on everything I will say in the context of where YOU want to go with YOUR LIFE in the context of the two following questions :

What fulfills YOU, makes you HAPPY?

Who do YOU want to be in the FUTURE?

Take your time to answer both of these before continuing to read the remaining steps to understanding the genius of game theory and how to apply it in the context of YOUR LIFE, because any LACK OF CLARITY will cause you to misstep, instead of take the actions that will progress you by LEAPS and bounds closer towards your goal.

Once you have a CLEAR idea of what the answer to both of these questions is, write them down. It doesn’t have to be organized in any way, it doesn’t need to be even in complete sentences or even words at all, it can be in any form that makes sense to YOU. Remember, this is not for others, this is for YOU and how YOU hit your life goals.

Once you have your answers written down, a FUTURE is created. Now we can get to work – as you now have both pieces that are NECESSARY to successfully utilize game theory to it’s fullest extent as I have to achieve success.

You have an ORIGIN and a DESTINATION, the two points that even a 6 year old can connect the dots between to find the shortest path.

Remember how I said ego, pride, and the status you believe you have would only serve to distract you?

Do any of those things truly matter if a 6 year old is on the same playing field as you at being able to connect the dots between two points?

That is why I told you, to be a student, a BLANK SLATE, as are children who are still eager to learn how the world works.

Now get ready for the GAME part of the theory.

Final Step – Work Backwards From Failure

This is how NASA put a man on the moon, they used game theory, defining the two points above, to discover their ORIGIN and their END POINT, and then proceeded to work backwards from failure.

Luckily, achieving your goals is likely easier than putting a man on the moon. If what you are about to read is properly followed, you will learn the system by which even NASA and the billionaire elite operate, as well as 6 year old children who all realize that FAILURE is only the temporary status of a MISUNDERSTOOD dependency of SUCCESS.

Consider for a moment, you have both the INPUT and OUTPUT of a PROBLEM, does it matter what you put in-between as long as the ORIGIN equals the DESTINATION in the end?

If I have a desire to make 382.18 equal 3,000,000 does it matter whether I use multiplication, division, addition, subtraction or any other process in-between to make the numbers equal one another in the end?


And when you realize how powerful that concept is, you will have fully grasped the power of game theory and how anything becomes possible for anyone with the willingness to UNDERSTAND that FAILURE is only a TEMPORARY status of a MISUNDERSTOOD dependency of SUCCESS.

To put it plainly, the secret to success is not wealth, money, status, or power – it is through finding fulfillment through understanding failure.

It may take you a few years to fully grasp that last statement, but if you know the ORIGIN and the desired DESTINATION of any given problem, then all that’s left is to work backwards from failure.

Pay special attention to what I am about to say next.

Most people when they start a project, they just dive in and try to build as they go versus looking at the entire landscape to see where the points of resistance, obstacles, and death traps are.


Furthermore, most business owners and consultants tend to create roadmaps for businesses from the ORIGIN, however this is an incredibly TOXIC and limiting approach to scaling any company.


Consider this, if I asked you how to build a $100M million dollar company right now, would you know which questions to ask yourself and which actions you should do first in order to have the GREATEST IMPACT for the LEAST amount of capital or resources?

No, because you are thinking from the BOTTOM UP, you essentially are forced to think small because you are likely looking at your available resources and going “what can I initially build with X tiny budget to make more money so I can afford the next step”.

And just that question alone, can create “analysis paralysis” where you are so caught up in trying to make the right decision with what little funds or resources you may have, that you unintentionally stress yourself out as a result, and make rash emotionally clouded decisions.

However, if you follow game theory and instead worked BACKWARDS from your DESTINATION/GOAL, and repeatedly asked yourself the question of, “What ways can I achieve this?”, then instead of having to constantly try and figure out what the next step is or even beat yourself up whether you are asking the right question, all you have to do is continuously list actions that are necessary to achieve the last step.

You solve for failure.

To achieve this GOAL, I can do A, B, or C action to get there, and to A,B, or C action, these are the things I need to do in order to make sure those happen, and so on and so forth. You KEEP DOING THIS until you can not break down the dependencies (requirements) of any one action any further.

And without you even knowing it, you will have discovered that the actions that are all listed at the very bottom of what will look like an upside down tree, have become so granular and simple, that any one of them have become STARTING points, that all lead to your DESTINATION.

Do not be afraid to spend a week or more doing this, it is by far a lot more efficient and smarter to spend a day to sharpen your axe to cut down a tree in a few short swings, than spend an entire day hacking away at a tree with a blunt axe.

By the time you get done, it should look like a really large triangle of sorts, with rows that have the least amount of steps at the top and dozens if not hundreds of steps or actions on the very bottom row.

Now, you might consider you are done and that you have the most thought out business plan in the world and there is no possible way you could fail, and while you will certainly out perform others who do not plan, still have skipped an incredibly important step.

You haven’t written down what any of these actions will COST you in terms of time and money.

You likely don’t want to retire and start living your dream life at 65, when you’re so old that you can break a hip riding a jet ski. So now the question becomes, which path will get you to your DESTINATION the fastest for the least amount of time, money, and effort?

Right now, just by looking at the web of possible futures you have created for yourself there is no context or way of telling which path is the easiest and which one will cost you the most or stress you out the most.

What you will read next, is the MOST IMPORTANT step of game theory, and if followed incorrectly will render everything you have done up until this point useless.

In order to add context to this massive web of possible actions and steps before you and to make the entire thing so easy to understand that even a 6 year old can answer the question of “Where do we start?”, we need to add two values.

The first, the time it will take to find and have SOMEONE ELSE do that task.

The second, the amount of money it will cost to have SOMEONE ELSE do that task.

Consider for a moment, what is the #1 trap you hear most entrepreneurs and business owners falling into?

That they get so caught up IN their business instead of ON it, right?

So why would I have you write down the amount of time or money it would cost YOU to do any of the tasks that you have written out?

If you don’t know the time or cost it would take to do a task on your decision tree, ask someone who would know, utilize your network. If you do not have someone in your network, jump on LinkedIn and look up people who are in positions at companies who can.

Make educated estimates, but do not GUESS.

The goal of game theory is to give you the shortest executable path to achieve your end DESTINATION/GOAL and to answer the question that has probably been nagging in the back of your mind of “Where do I start?”.

Once you have filled out the answers to these two questions above for every action you have in your decision tree, have likely made all of your friends feel like you’ve fallen off the deep end and become some mad genius – the real fun starts.

It is time to find the shortest path to success.

You have thousands of ways you can succeed, thousands of ways you can solve the problem of how to get from where you are now to where you want to be, and there is NO WRONG ANSWER, just a series of shorter and longer paths that will get you there.

It’s time to get out a blank notepad and a calculator and get to work. Start adding up which path will take the LEAST AMOUNT OF TIME AND MONEY to get you to your desired end DESTINATION.

Sound like a lot of work? Work smarter, not harder.

Do not calculate paths from the bottom up, start from your DESTINATION and then work backwards yet again. Only follow the path that has the SMALLEST time and monetary commitments, and repeat until you get to the end.

I suggest that you highlight this path as you go in green, as this is the SHORTEST possible path. When you reach the very last action at the bottom, which should be the easiest action you can do today to start on the path of SUCCESS, you have officially found your point of ORIGIN.

In doing everything above, you have literally created a roadmap and system so simple, that if you were to show a 6 year old, they would be able to follow it, and in doing so you have freed yourself from every possible entrepreneurial trap and mental block that would ever get in-between you and the future you are trying to create.

As a consultant, public speaker, and as a serial entrepreneur myself, the greatest barrier I have found that prohibits people from achieving any form of success, is that they (especially business owners and executives) mistake action for progress.

By following game theory and the exercise above, you’ve fundamentally done what 99.9% of people in this world have failed to do. You have predicted the future.

It sounds wild, but in life nearly every person you meet, never considers the consequences of their actions beyond any immediate sense.

That is why 99.9% of people happily exchange time for money, they wake up and go to work because the immediate result is money.

They are too distracted or stressed by relationships, money, how they look and what people think of them, that they never take a moment to step back and consider if the actions they are doing each and every day lead to any true progress. That is the cause of every major world problem.

There isn’t a single school in the nation that teaches you to THINK like this article does. They all teach you to REACT, instead of carefully predict each move you make with calculated precision.

Following the traditional way of thinking will make your life progress no differently than if you were to have a single bow and arrow and fire it with all your might, only to then spend time chasing down the arrow (the direction of your life) to fire it again, only to end up wherever it is that you end up.

Whereas game theory and methodology that I have explained above will allow for you to accomplish each and every desire you ever have in this life.

It is like having that same bow and arrow, but having a clear and defined target to aim for. Instead of exerting all of your effort and strength into aimless progress, your life becomes a series of precise and calculated accomplishments, that all line up to the culmination of the ultimate goal in life – fulfillment.

Whatever you seek in life, whether you seek to create multiple multi-million dollar businesses as I have, to travel the world, to be present with friends and family, or to press the boundaries of human ability or imagination, the drive you have to achieve that goal, the thing you are seeking is called fulfillment.

No book, nor article, nor advice by any “guru” has ever come as close to answering how to achieve the true success or fulfillment as well as game theory does.

This is not just a theory, it is act, the dedicated craft of predictive thinking that is not taught in universities or schools, nor by the internet’s most followed influencers nor business gurus, but the one trend you will find amongst all billionaires and top performers of any industry or craft, is that they all do it.

None of their actions are by chance. Each decision is carefully crafted to set themselves up in the best possible position to achieve the next goal.

If I can give any more of my parting wisdom in this post than I have already, it is that anything easily earned is never truly valued. Our goals are our goals in life because they are hard, because they are worth earning. If they were easily obtained, we wouldn’t task ourselves with trying to accomplish them for they would have no value to us.

The true secret of success, is that success isn’t about having a lot of money, it is about finding fulfillment, a sense of purpose and meaning and pride, in every action you do.

How could you not be happy with a life like that?

A life where you never regret any decision?

That is the true meaning of success, the pursuit of happiness.

Utilizing this way of predictive thinking as I have outlined in the article above, will help you diagnose any problem you have in your life, allow for you to achieve anything you can imagine, and the only limitation of what you can achieve or become in this life, is the belief that you can.

This is the very process I go through with all of my clients, business partners, managers within my companies, and entrepreneurs and executives I coach at private masterminds that I frequently host.

Now that you have the keys to success, and the very blueprint for what has helped me become a multi-millionaire and hit $3M in 15 weeks with my latest company (as was the original title and reason why you clicked on this article), what will you do with it?

Will you study this article and use it to achieve your dreams?

Or will you let life’s distractions distract you from this little gem and will everything you read fade away in time with life’s every day events?

You decide.

Nobody in this world will ever care about your dreams coming true, so if you don’t make them real, who will?

Thanks for reading!

I can’t wait to see how you apply game theory and this model of predictive thinking in your own life, and if you understand the importance of immersing yourself in the right environment and people, and want to immerse yourself deeper in a culture of select people who think this way, then you can use this very theory to figure out how to get ahold of me and become part of the community of people I surround myself with.

Don’t worry it’s not that many steps to achieve success there 😉 I’m pretty easy to get ahold of…

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Success Advice

5 Non-Negotiable Things Millionaires Do Every Day



habits of millionaires
Image Credit: Unsplash

No matter how busy you are, if you’re an entrepreneur, there are some things you should aim to do every single day. With that in mind, there are some habits that millionaires do on a daily basis that you can adopt in your days.

Below are 5 non-negotiables to include in your daily routine every single day:

1. Reviewing Your Goals

Every morning successful people review their goals to keep focused on what they are waking up for; so they can align their tasks for the day with their goals. Viewing your goals means that you have to write them down first so you’re clear on what you want to achieve.

Looking at them only once a week or once a month isn’t good enough because you will lose focus easily since there are many distractions in this day and age. Writing down your goals for the day and viewing them regularly is a good habit to form. When you’re going to set your schedule for the day and have your goals in front of you always ask yourself, “Will this task get me closer to my goals?” If not, then perhaps you shouldn’t be doing it at all.

“Review your goals twice every day in order to be focused on achieving them.” – Les Brown

2. Completing Your MIT First Thing

MIT stands for Most Important Task. This is the task that has the greatest impact on your bottom line and propels you dramatically closer to your goals. This can change throughout your life as your goals change or you and your business go through different stages of maturity.

There’s an important thing to note here, doing your MIT first thing after you wake up and after your morning routine is essential, as you never know what distractions could come up throughout the day. It also keeps you productive since after completing it you will feel fulfilled knowing that you have completed the most important task of the day.

In fact, in most cases, completing your MIT of the day in the morning means that you could do whatever you want for the rest of the day if you choose to do so.

3. Learning

Learning isn’t optional if you want to keep growing throughout your life. Surely, you wouldn’t want to stay in the same spot where you are right now for the next 10 years would you?

Learning is not about just reading books. In fact, many millionaires consume their knowledge through audiobooks on fast speed so they can consume more in less time and during a commute. It’s no wonder audiobooks have become more popular in recent years.

Nonetheless, this isn’t about audiobooks or physical books. It’s about not letting your hate for reading that most people have stop you from learning and growing. You can be creative about the way you consume your knowledge. Ideally you want to spend at least 60 minutes per day learning and growing your mind so you can enhance your skills and creativity to do different things.

4. Physical Wellbeing

If you want to be a high performance individual then you must take care of your body. The last thing we want is for your body to fail you when you most need it. Be careful about what you put into your body and make sure you are active throughout the day to keep your energy up.

One of the ways I’ve found to be helpful to keep your energy up throughout the day is to jump around, do some jumping jacks or some pushups whenever you are feeling a bit low on that energy.

Exercising 2 or 3 times a week is good, yet that’s not what we are talking about here. What I’m talking about here is just being active everyday, whether it’s a rest day or not. You can go out for a walk or do something light each day.

“Training gives us an outlet for suppressed energies created by stress and thus tones the spirit just as exercise conditions the body.” – Arnold Schwarzenegger

5. Viewing Your Finances

Yes, everyday have a look at your bank account. If it depresses you to look at then perhaps that’s something we need to work on, don’t you think? Not looking at them isn’t the solution, it’s just trying to pretend the problem is not there. The point of looking at your finances is similar to when you look at your goals, except with one slight difference.

When you look at your finances it’s not only to keep you focused on growing them, but also to keep track of how you’re doing financially and whether they’re getting better or worse over time.

You can act successful and pretend your business is doing fine but your finances never lie. By looking at your finances you’re giving yourself a reality check and you’ll be able to know if what you’re doing is working or not.

Remember to focus on your daily goals, complete your most important tasks, learn every day, take care of your wellbeing ,and review your finances to ensure you’re progressing every single day.

Which one of these 5 non-negotiable routines resonated with you the most and why? Let us know your thoughts below!

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