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10 Ways To Become A Millionaire Coach – Scott Harris

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Scott Harris Interview - Tim Denning Addicted2Success

Many of us who are interested in the personal development industry and are entrepreneurial minded, have thought about being a coach. With this in mind, I interviewed Scott Harris, who is a millionaire coach himself and delivers Tony Robbins business mastery courses all over the world.

During the interview, I asked Scott what was one of the things that enabled him to achieve so much success, and his response was “look to be not ordinary, look to be extraordinary!” Seek out extraordinary people and find a way to hang out with them. You can do that through books, seminars and researching them online.

Seek to not be ordinary because there are enough ordinary people

Seek to be extraordinary in your finances and be able to live comfortably

Seek to be extraordinary in your relationships (peer group, partner, siblings)

Seek to be extraordinary in the example you set for other people

Seek to be extraordinary in the difference in your community

Scott started his company Ultimate Coach because there are not a lot of places out there that will hold coaches to a high standard and who can train coaches to be at the elite level.

From Richard Branson to Warren Buffet, to Tony Robbins, to Donald Trump, all of these high achievers share one thing in common; they all think coaching is very important. It’s optional to be successful, but if you want to be successful then having coaching and mentoring is not optional.

 

***The Tony Robbins Connection***

One thing I was keen to understand was how Scott came across Tony Robbins and became involved with his business. He said it all started when his mum stumbled across this thing called personal development and began traveling the world to attend Tony’s seminars, and then returning excited, motivated, using weird language and hugging everyone.

At the age of twenty-five, after seeing his mum change from the seminars, he decided that there was more to life than his luxury house, nice car, good job and successful business (at this time it was the mid ninety’s and Tony was still wearing the dorky suit and had bad hair).

The most dangerous thing that can happen to somebody in their life is that they can get some success, which makes them think they know everything. For the next twelve months Scott attended eighteen of Tony’s seminars – this started his transformation.

Scott Harris & Tony Robbins Addicted2Success - Tim Denning

Left: Scott Harris Right: Tony Robbins

At the time, he didn’t know what his life purpose was going to be but he was very clear on what his life purpose was not. – that’s equally as powerful. Scott says, “never do anything ever again that you don’t love, that doesn’t make your heart sink, even if you are really good at it, and it makes you lots of money.”

About twelve years ago Scott was at one of Tony’s seminars as a helper and trainer when he had a knock on his door one night from one of Tony’s team. They asked Scott if he could fill in for a few hours at 9 am the next day.

Before accepting, Scott was very conscious that the point of going to a personal development event is that it’s called personal development for a reason. With this in mind he agreed, and they handed him a big binder with 300 pages of content to learn.

Luckily for Scott, he was already using Tony’s work in his life and was comfortable in teaching people how to use the skills Tony teaches. The relationship has grown over the years and now Tony is one of Scott’s closest friends, and they even speak on Christmas Day.

Below are the ten ways to become a millionaire coach just like Scott.

 

1. Start with personal congruency

The foundation of being a great coach is having personal congruency. Personal congruency refers to a state in which a person’s values and beliefs are consistent with the way he or she lives their life. So many people in personal development are not congruent.

This is not to be confused with perfection. It’s not about being a millionaire, having 10% body fat, owning twenty properties or having the perfect marriage, but you certainly want to be moving in the direction that makes you proud of who you are.

 

2. Pick up some skills and tools (don’t worry about certificates)

The next step to be a coach is to go and get some skills and tools – these are simple to get. You don’t have to have any formal training to be a coach, and Scott says anybody who thinks you do is an idiot.

The reason is that you can pay for a certification, and then you’re done; that does not mean that you can coach. Formal training to be a coach is not necessarily a bad thing to have, but right now the coaching industry worldwide is an unregulated industry, and any of the formal certifications are actually just internally certified.

It’s kind of like “join our gang and we will certify you.” The proof is that Scott is making a multiple seven-figure income, and he doesn’t have it, and Tony is making a very significant nine-figure income and he doesn’t have it either. Most of the great coaches Scott knows don’t have a certification either.

This is not to say you can’t learn skills and tools from institutions because you can. What you really need though is personal congruency, some skills and tools, and an ability to market and present yourself well to your ideal client, to be able to attract, keep, and service your ideal client.

Scott Harris Coaching Quote

3. Work out how much you can charge

In the beginning, you want to make sure that what you are getting out of the coaching experience is what you need to have – that may not be money. When Scott started twenty years ago he was only getting paid $21 a session.

He was doing 50-60 sessions a week, which was much more valuable to him than the $1000 he was getting. By doing this many sessions, Scott was getting scar tissue, muscle memory, and experiences and references that you can’t get from having five clients a week.

So how much to charge depends on what it is that you want out of the experience. There is no point charging someone $3000 an hour if that means you are only going to have two clients a week. It’s better to have fifty clients paying you fifty dollars than five clients paying you $500. In that first 6-12 months, you want to get references and experiences.

“ Charging is like skiing, if you go skiing for a week and not once do you crash and burn, then you have probably skied too easily. If you ski, and every single day you nearly have a crash and die, then you are probably skiing too hard. The goal of going skiing for a week is to find that sweet spot where you ski comfortably and have a great time, and then occasionally you push yourself so hard that it gets a little hairy. It’s kind of the same as charging, you want to charge not so much that you scare people away, but enough that just a few people are scared away. It’s a bit of a dance, and your fees should always change. “

 

4. Collect money efficiently and always use contracts

The way you collect money from your clients is crucial. The best way is to decide how many months of coaching the client needs (let’s pretend they need six months) and then get the payment up front. The key is always to get the money before you deliver the coaching and to always offer a 100% money-back guarantee – this ensures that you stand by the results you have promised.

If you can’t get the money up front for 3-6 months of coaching, then give people three options to pay you in advance of a session or group of sessions (never offer payment plans). As well as payments you need to also offer a contract to your client otherwise there are no rules to the game (not good).

The contract needs to have the rules of the game, their expectations, and your obligations. Before playing the game of coaching with a client, it’s good to talk about the rules before you begin coaching.

The worst thing that can happen is either their expectations are above and beyond or underneath of what it is that was set. Think of the contract like this with your client; here are the rules of the game, here are the consequences of the game, here are the results of the game, if you want to play the game, here is the fee to play the game.

If they agree with this then great, play the game, but if anything was confusing then start again. Once the rules are agreed between both of you, then you are finally ready to play the game!

 

5. Decide on how much of your time you want to coach

Most people that come to coaching come part time because they are in transition and have come from doing something else, and secondly they come with commitments to other people. Generally there is an uncomfortable phase of transition because you have two plates spinning, your job / business that is no longer serving your needs, and your desire to become a coach.

At the start, it can be a choice if you go part time or full time.

 

6. Choose life coaching or business coaching

The typical person that is suited to business coaching has a strong corporate background of 10-15 years, from a top tier company, and has earned a $400-500k salary each year. Somebody who is a regular person, who has had a regular life, is probably not qualified to be a business, coach.

This doesn’t mean you couldn’t learn the skills and tools, but that becomes an apprenticeship.

 

7. Work out a coaching session structure

The first part of your structure should be the length of coaching. Ideally, no one should be coached for less than 6 months if they want lasting results. The start of coaching someone is the messy bit, where you are finding out who the person is, what makes them tick, and how they got to be where they are.

The next step is to find out where they would like to be next which the client should always decide. In the first 3-6 sessions, it can easily look like you haven’t got anywhere, but what you are really doing is unpacking the box

The middle section of coaching someone is where you are getting clarity on where they want to go to, the quickest ways to get there, and then doing some research on all of this. A typical goal might be that they want to lose 10kg, run a marathon, fix their marriage, make $500k or whatever it happens to be.

The last part of the coaching is a bit like a rocket ship in the sky, all the hard work has been done in the beginning, and the back end is the cruisy bit. It’s about keeping them on track, monitoring, and measuring, and helping them get back on track if they have lost their way.

Some of these later sessions may only last 15-20 minutes because the client might be sophisticated, mature and committed, and they are 6-12 months into their coaching journey. Expect early coaching sessions to last for around 60-75 minutes because you are working out how they got to where they are, and what they really want.

Once you’re passed the early stage of coaching a typical session should last around 30-40 minutes. The frequency of sessions is the other part to determine. Having sessions every week is too much, and then on the other extreme anymore than 10 days apart is not frequent enough.

The other combination that works for session frequency is once a week for three weeks and then one week off. During the week off you might want to include some texts or emails to check in with your client.

 

8. Go and shake some people’s hands (marketing)

If you want to become a coach, which for most people is a very comfortable six figure income, this is not created from Facebook advertising, or a great website, it’s created in the beginning from relationships. Quite simply, relationships are built from shaking people’s hands.

When you are new to coaching, you are being employed by a client because of your personal congruency and relationship with them. When you meet someone at a function, and they ask what do you do, you tell them “I help people just like you, get the best results out of their life.” Their response will usually be “how do you do that?”

From here a conversation starts. Your first $100k, which is your first 5-15 clients, is absolutely coming from the hands that you are shaking and don’t tell yourself you don’t know anyone!

Every single day in your country, somewhere, there is a rotary club meeting, free seminar, conference, business club meeting, bank-sponsored dinner, and political party function – there is always somebody meeting somewhere every day!

You need to go to those places and meet people, shake their hand with congruency, and create relationships with them. That’s how you make your first $100-200k, not from Facebook or ads. From here, you then need to find the right hands to be shaking, for the types of people you want to coach.

It’s like fishing; if you want to catch salmon, you go to where the salmon are hanging out. You need to work out the types of clients you want to coach, and then you go to where they are hanging out. As an example, if you want to coach stressed out mums, then you go to a creche.

Before you have a brand, and before your brand has credibility, all you really have is your own personal congruency and your own personal ability to convince someone that you are going to add value to their lives. That comes from meeting them face-to-face and having a conversation. This doesn’t mean your coaching has to be face to face, and for Scott, none of his coaching is face-to-face.

 

9. Show your client the results

Coaching is about the client setting the standard for what they want to follow and then the coach helping them to hold themselves accountable to that standard. The outcomes have a two-fold result; one is tangible, such as how much money did you make, how many times did you take your wife out, how many kilograms did you lose, etc.

The second is the intangible element to the results, like does your client feel better because they are on track, even though the result –such as losing ten kilograms – hasn’t yet manifested? If the client emotionally feels better, then that’s an intangible result that should be measured.

To uncover the intangible results you need to ask questions about how they are feeling and make sure you check in with them like that regularly. Sometimes people can be moving forward but unless they are checking in, they don’t know they are on track.

Once you have produced the results then you obviously should ask your client for referrals (goes without saying).

 

10. Public speaking will evolve your business further

As your coaching business evolves you can start to reach more people by doing group coaching, online webinars, mentoring and public speaking. The most powerful of these is public speaking, which requires you to be able to speak on camera and on stage.

When I asked Scott what the first step was to public speaking, he gave me this great analogy:

“Practice doesn’t make perfect it makes permanent. What makes perfect is perfect practice. Going out and buying golf clubs, and then going to a golf course, is the most stupid thing someone can do. Unless you have some lessons first, you could be perfecting for six months how to swing the club badly every time – this is not a good outcome and will ensure you give up.”

Once you have the skills, then go practice at Toastmasters, speak at scout halls or church clubs; anywhere that you can get practice and just talk. If you don’t have the skills first, it’s like planting a lemon tree in the ground that’s growing crooked; it’s a lot harder to straighten it up when its grown crooked first.

As you think about your speech, focus on questions like what does the audience need, who are these people, what are their wounds, what are their hopes, what are their fears, what have they come to get, and how do I put my own certainties / doubts aside and show up in a way that serves them?

To be successful at public speaking, you will need to know your content, stories, audience and your outcome. If you know these things, then the path that you use on stage doesn’t need to be a predetermined thing.

You need to have confidence in your skills, tools, and experience and have confidence in your ability to reach deep into your well of stories, metaphors, content, examples, and references. If you have prepared all of these things, then your performance on stage will unfold naturally, and you will be able to adapt to the audience’s needs in real-time.

The final part of public speaking to consider is that you will need to follow a recipe just like a book. There needs to be an opening, some chapters, a few segways, the final penultimate scene, and then a wrap-up. Once you have mastered the recipe, it’s the same formula whether it’s a two-hour talk or a full day talk.

Scott Harris Quote - Addicted2Success

***Final Thought***

The difference between high achievers and ordinary people is a hunger, a thirst, and a quest to be successful or to have knowledge. The hunger is something you either have, or you don’t, but you can cultivate it. Just because you have a lot of money, it does not mean you are successful.

There are millionaires who are fat, and nobody likes them, and they are not successful. Scott says to read a lot and ignore most of the people in your life (parents, teachers, what’s in the paper and TV).

“You can make a million dollars and still be a jerk”

Focus on your health and eat quality food because there are two groups of people; people that die at sixty and people that die at 100. The average is 80, but there are really two groups. Decide which group you want to be in.

“Live deliberately, live on purpose and live like it matters”

If you read this article and have decided to take the next step in becoming a millionaire coach, then sign up for Scott’s Ultimate Coach Course here. 

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

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7 Comments

7 Comments

  1. James Hurford

    May 18, 2016 at 6:10 am

    Brilliant article. Very honest and open. And most of all, invaluable information for any aspiring life coach. This is a blue-print I can keep referring to as I build up my coaching business. Thank you.

  2. Chris Thompson

    Mar 25, 2016 at 9:38 pm

    A very insightful post. One of the things that struck me, although it wasn’t exactly stated, that it starts by getting out there. You need to work hard and branch out of your comfort zone. Keep up the great work!

  3. Manoj Bhatia

    Mar 7, 2016 at 8:34 am

    This is one of the best articles, the best tip one I thought of all would be building relationships with new people and networking with them. I’m also looking out to start to depend on the pay check and start doing something on my own. This article has given me many new insights on how i can take my website promotion ahead, as I always underestimated personal marketing.

    I also got to learn about 1 more important aspect to getting successful, that you should be a great confident speaker and I’m looking forward to building that skill in me as well.

    Thanks For This Great 10 Tips Tim.

  4. Rose Costas

    Oct 18, 2015 at 10:58 pm

    Thanks Tim for this amazing piece. I have been doing some research on becoming a life Coach to decide if that is the route I want to take and you did a great job of detailing what is required of an awesome Life Coach. i am just starting out but this has gotten me very excited about my new career path and the future after years of working in areas that I hated. Thanks a great deal.

    • Tim Denning

      Oct 19, 2015 at 10:11 am

      No problem Rose glad you learnt a thing or two and best of luck with your coaching business.

  5. Lawrence Berry

    Oct 14, 2015 at 1:53 am

    This was a interesting and detailed article, and I appreciate that you have shared this. I am on my way to becoming a life coach and public speaker, but the starting process can be tough. This article gave me more clarity in how to reach success. I feel that life coaches or coaches in general are passionate about changing lives. I am so passionate about reaching my full potential and I truly want others to do the same because in striving for greatnes and having that hunger for success and knowledge, you find a sense of purpose and happiness. GREAT ARTICLE!

    • Tim Denning

      Oct 15, 2015 at 3:35 am

      Thanks Lawrence. Knowing some of your recent work, I think you would make a great coach. Hopefully these tips will help you further. Check out Scott’s work further he is a master in the field and that’s why Tony Robbins employs him to deliver his business mastery program.

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Success Advice

How to Implement an SEO Strategy Into Your Instagram Account

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seo for instagram
Image Credit: Unsplash

Today we are going to be setting up your Instagram profile for success by implementing social media SEO strategy and tactics. You will need two things to get started today: Your laptop or phone handy with your Instagram account and internet access.

Defining your goals

In order to achieve success, we must define the goals that you are working towards accomplishing. Here are three questions to help you define your objectives for your social media strategy:

  • Are you trying to establish a brand? Or are you a brand?
  • Are you trying to or do you currently sell products?
  • Are you working towards becoming an influencer?

If you are establishing a brand, do you have a link to your website in the bio? Is your Instagram account shoppable if you are selling products? Becoming an influencer? Do you have a blog or a means of capturing leads from your account?

All of these goals have different calls to action. Ponder what your goals are and how your account can serve you better. Action item: Implement one of the following onto your Instagram account that best suits your needs:

  • Lead capture form or lead magnet
  • Shoppable feed
  • Website link

“Nothing BIG will happen in your life, until you build off of the many SMALL things” –  John Paul Aguiar

Implementing SEO on your Instagram account

Now that we have clearly defined goals, let’s see how we can incorporate a search engine optimisation strategy into your Instagram account. We will be focusing on your Biography, Username, developing keywords and Handle when implementing a social SEO strategy.

Let’s start within your bio. The biography in your Instagram account is a space where you want to tell your user what to expect when they follow you. Here are a few key points to consider when writing your biography:

1. What is your Instagram account about? Fashion, Marketing, Health or Fitness? Define your niche and stick to it.

2. Establish your authority! Do you have credentials? Perhaps experience? If so, incorporate it into your profile. Give users a reason to increase their trust in your recommendations.

3. Where are you located? This is great to note because other influencers and brands will want to collaborate with other users in the same geographic location. You will also find that when people develop a relationship with your online profile, users will feel more connected if you are in a similar geographic location.

4. How can you be reached? This is really important! I know so many business users that do not have their contact details on Instagram. If you want to make sales or close brand deals you need to provide a way for users to contact you. Either place your email address in the bio or switch to a business profile on IG so that users can contact you with the click of a button.

“Good content always has an objective; it’s created with intent. It therefore carries triggers to action.” – Ann Handley

Refining your Instagram Handle

Does your Instagram handle show who you are and what you are about? For instance, is it Vanessa123487 or is it StylistVanessa? Tell people exactly who you are and what you are about. Give them an immediate reason to follow you.

Social media SEO Tip: Instagram handles are searchable. What does that mean? If a user is looking for a stylist, if you have the keyword stylist in your username your profile will rank in the search engine when the word stylist is entered.

This also applies to your Instagram name. My personal profile name is Aerialist Vanessa. Why? Because I want to come up when people are searching for Aerialists or Aerial arts. Take a moment to think about how can you make your username come up in search rankings. What keywords are your target market using to find information on Instagram?

Notice how health and fitness leader Emily Skye has fit in her username? That is no coincidence! She is using SEO optimisation in her username.

Implementing keywords

Implement keywords into your profile whether it is in your name, profile or user handle. Bonus points if you can incorporate it into all three!

I hope you enjoyed our tips on how to incorporate a search engine optimization strategy into your Instagram account. Which one of the above tips is one that you’re going to start using?

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Success Advice

5 Steps to Financial Mindfulness

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financial mindfulness

5Financial mindfulness might sound like some vague abstraction, but it’s really a simple concept. The idea is that when you increase your awareness of not just your spending habits but your thoughts and feelings about money itself, you can have a better relationship with your finances.

Achieving financial mindfulness isn’t linear. It’s a mix of both practical and emotional approaches — building up your financial health with tangible tips, but also decluttering your mind and building up your self-esteem. Essentially, by taking ownership of your actions and thoughts, you can achieve true financial mindfulness.

Here, you’ll find just a handful of tips to get you started on the path of financial mindfulness:

1. Look at your income objectively

We often look at our paychecks disapprovingly. Maybe we wish we had made more; maybe we’re cursing Uncle Sam for taking a bigger chunk than we expected. But when it comes to financial mindfulness, you can’t get caught up in the emotion of your paycheck. When you stop worrying about how much money you don’t have and start focusing on what you do have, you can have a clearer outlook and a better relationship with your financial situation overall.

“You must gain control over your money or the lack of it will forever control you.” – Dave Ramsey

2. Assess what you’ve been avoiding

Whether it’s that credit card bill, student loan or empty savings account, look at it, and I guarantee you’ll feel less stressed about it. How so? Well, whether it’s finances or a fight with your partner, problems seem to get bigger when you avoid acting. So, when it comes to your financial health, be mindful of the things you’ve been avoiding.

For example, maybe you’ve been afraid to look at your credit score because you missed a few payments and think it’s gone down. Today, many credit card companies offer a dashboard to access your credit score and interact with it so it feels less like an arbitrary number and more like something you can control.

Many times, you can even play with metrics to see how making changes to your habits or payments can affect your score. So, whether it’s your credit score or your savings account, by confronting what you’ve been afraid to know or deal with, you put the power to take control back in your own hands.

3. Build up your financial self-esteem

Setting large financial goals are like setting New Year’s resolutions — if they’re too big, you’re never going to get around to doing them. So, if you want to start saving money, start by making the effort to put away just 5% every month. While this might seem like a small amount, the mindful act of doing so is going to kick-start your goal and build up your self-esteem. Once that happens, you’ll be able to set bigger goals, too.

4. Clean house

Literally, clean your house. Make it a seasonal habit of going through your closet, your pantry and your home and taking an assessment of what you already have. When you can see all of your possessions, it’s easier to be mindful of what you actually need and helps eliminate frivolous spending.

“All money is a matter of belief.” – Adam Smith

5. Think before you swipe

A lot of experts will tell you to carry around cash so you can be more mindful of spending. But the fact of the matter is, that’s not always practical. What you can do however, is make a mental note every time you swipe. The action of being more conscious and less distracted while swiping can really help you feel more in control.

Think about it like this — you start buying $4 cappuccinos on your way to work while commuting with a coworker. For the first few swipes, it might seem like just a few bucks. But if you start taking the time to mentally check in while swiping, you’ll start to realize what that money can add up to in the long run.

Either that’s money you could be saving and allocating towards bills, or simply be putting to use on things you’d enjoy more. When you’re mindful, you have more choices.

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Success Advice

How Video Games Made Me A Multi-Millionaire

Joseph Lazukin

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How I made $3M in 15 weeks with a brand new business.

And how video game theory made me a multi-millionaire…

First, let me clarify – this isn’t my first company, but that shouldn’t distract you from the true and honest reality that you can replicate what I am about to teach you.

Yet before I lay out a strategy, let me warn you, if you have never played an RPG video game, like Blizzard Entertainment’s Diablo II™, then the following will likely fly right over your head and you should download any RPG game that has a SKILL TREE and here is why…

In life everything you do, unlocks new opportunities, yet every single business strategy, project management system, and business framework I have seen, fail to incorporate this fundamental reality into their daily business operations.

And this is where game theory and specifically the importance of understanding how skill trees in popular RPG video games play a critical role in my past success and soon to be yours.

Every game ever, shows you the ENTIRE skill tree, and allows for you to see the end destination and the beginning of the decision you are about to make.

You put a skill point into “Firebolt” and then level it up to say level 5, and you unlock “Firewall”, repeat, and you unlock “Meteor” and so on and so forth, but because you can see the entire skill tree, you know where to put your skill points in order to unlock the most powerful skills as early as possible.

Now for those of you that are lost in all this video game jargon, essentially in video games, as you level up through quests or fighting monsters you gain experience, similar to how you do in real life reading books and reading or watching “How To” videos and articles on the internet to learn about a new skill, industry, or craft like marketing or copywriting for instance.

The more time you invest, the greater your experience and hopefully your skill, and just like how in real life your resume builds up, you unlock higher and higher paying jobs based on your skill level and accolades; In video games, specifically RPG games, it is the exact same.

This entire methodology however is simplified for children of all ages to play, and that is where the genius of game theory applies to building easy to execute business plans that anyone can follow to achieve wealth and rapid growth, while at the same time avoiding many of the pit falls and traps that kill motivation and businesses before they have a chance to truly thrive in the world.

So what is so genius about this “game theory” I keep referring to?

It is the very categorization by gaming companies and how they layout objectives in such a simple and intuitive way that a child as young as 6 years old, can recognize and make not only the correct decision, but also achieve taking the shortest path to success if they know only the starting point and the desired end result – that is so absolutely genius.

“The definition of genius is taking the complex and making it simple.” – Albert Einstein

As Albert Einstein says, genius is in the simplest of practices, but the irony is that many are mislead by gurus pushing complex solutions to create the illusion of authority and prestige, and as a consequence (even those of you reading this) will overlook simple executable systems that all age ranges and backgrounds can follow, because their simplicity makes you so wary and cautious of their efficacy because of your prior conditioning to look for complex solutions over those that simply and directly solve your problems.

This symptom of being conditioned to only give attention to complex solutions, is a corrosive dogmatic ideology that has created a disease I like to call “analysis paralysis” amongst every day people and especially entrepreneurs and business executives of whom I coach with great frequency, to help recover from this metaphorical paralysis that can cost millions or worse – their business.

So in order to help you now, to help you understand the value of the solution I am about to outline below, you have to consciously make a single commitment to me while reading this, you have to take a deep breath and blink three times.

Right now!

And while I could go into the psychology as to why this will help you remember what I am about to say, I will keep it short – you have been reading this long article of text, straining your eyes, while constantly both consciously and subconsciously connecting different phrases and key points made above against your wealth of personal life experiences to determine how well they either do or do not relate to you. You do this in order to determine if you can exact true actionable value in this post that will help you get ahead or solve a problem – all actions which naturally stress you out and lessen your attention span.

We, humans are natural problem solvers with an innate desire to win.

So by a simple micro-commitment to your future, such as blinking three times to give your eyes a short break and taking a deep breath (which you may or may not have noticed you have decreased the frequency and depth of your breathing when you started focusing on this article,) will all help combat the stress chemical (cortisol) in the brain, and increase overall retention. After all, the classes you were likely best at in high school and perhaps college (if you attended), were the classes you had the most fun in. Where you smiled and laughed the most, both two textbook reactions that release serotonin and dopamine (the happy chemicals) that kill cortisol (the stress chemical) and help you not only narrow in your focus, but also greatly retain more information.

Fascinating, right? Now STOP!

Pay attention or everything you have read to this point will vanish and be forgotten in the void a thousand new experiences, you are bound to experience today. HOWEVER, if you are committed to making a positive change in your life, if you are committed towards your future success, get closer to the screen, stop skimming the text and read WORD by WORD, for I fear if you do anything else, you may miss the simplicity of the solution I am about to provide by your haste to get to the end.

Each word I use from here on out is carefully crafted and I implore you to re-read not only the following section but the entirety of this article again, and then in the company of friends, to thoroughly retain and then talk over the strategy covered until YOU fully understand – this is for YOU – not THEM.

Step 1 – Start with the end in mind, but leap with clear conscious where others misguidedly step

In game theory and in this article, I gave you a glimpse about the depth of the topic we would dive into at the start in order to prepare you for the next set of information and the next and so on. In game theory, this is no different than you having a basic skill such as typing on a keyboard, which aids you in being able to complete more complex tasks such as navigating the internet, blogging, copywriting, and more. Every bit of prior information and experience, unlocks the next opportunity.

For those of you feeling numbed by the common sense above, thinking “of course you need to know how to type before you can navigate the internet” you have already failed this lesson. For you could never type and instead use speech or any variety of inputs such as a simple computer mouse to complete the task… and this is where you need to kill past prejudice about the simplicity of things, to allow for the genius of game theory come to life.

Having a firm and CLEAR understanding of where your starting point is (where you currently are now in your life at the time of reading this), and the resources that are available to you like money, time, and assets in the form of experience or relationships that you can withdraw from ( know that every relationship is like a bank account that can go bankrupt ) for any of the prior mentioned resources, and MAPPING all of these resources out before you, is the single most IMPORTANT action you can EVER do because…

It allows you to identify your ORIGIN, ground zero, your base, the lowest point at which you will ever be if you are truly investing in yourself and have already started taking notes with a pen and paper by this point of the article.

You need to write down, all of the resources I mentioned above, how you spend your time, your income, the valuable assets you have from the device you are reading this on, to your car and any other miscellaneous valuable things in your possession including junk which could be repurposed ( this list will be LONG ) and any valuable connections, etc.

STOP! Remember how I said genius is in simplicity?

Why are you falling into the SAME TRAP of pursuing complex solutions?

Consider for a moment, how can you know what is valuable or what you should write down when you DO NOT EVEN KNOW YOUR GOAL?!

I gave you a NEW PROBLEM disguised as a solution that you believed would advance you closer to your GOALS, without giving any context as to what is considered valuable. Subconsciously in your innate desire to win and solve the problem, you already started thinking of things – or worse, already committed to writing them down without knowing the END GOAL of why you are writing anything down to begin with.

Again, and this is the last time I will test you, as any room for future confusion will only hurt your ability to learn what you need to from this experience, you need to LISTEN and become a student. Kill any and all form of ego, pride, and status you believe you have – only through abandoning those distractions will you reveal your ORIGIN and with complete and total CLARITY, understand that you are truly at the STARTING point and no closer nor farther away.

It is incredibly important that for the purpose of the remainder of this article you think about nothing else but YOURSELF and reflect on everything I will say in the context of where YOU want to go with YOUR LIFE in the context of the two following questions :

What fulfills YOU, makes you HAPPY?

Who do YOU want to be in the FUTURE?

Take your time to answer both of these before continuing to read the remaining steps to understanding the genius of game theory and how to apply it in the context of YOUR LIFE, because any LACK OF CLARITY will cause you to misstep, instead of take the actions that will progress you by LEAPS and bounds closer towards your goal.

Once you have a CLEAR idea of what the answer to both of these questions is, write them down. It doesn’t have to be organized in any way, it doesn’t need to be even in complete sentences or even words at all, it can be in any form that makes sense to YOU. Remember, this is not for others, this is for YOU and how YOU hit your life goals.

Once you have your answers written down, a FUTURE is created. Now we can get to work – as you now have both pieces that are NECESSARY to successfully utilize game theory to it’s fullest extent as I have to achieve success.

You have an ORIGIN and a DESTINATION, the two points that even a 6 year old can connect the dots between to find the shortest path.

Remember how I said ego, pride, and the status you believe you have would only serve to distract you?

Do any of those things truly matter if a 6 year old is on the same playing field as you at being able to connect the dots between two points?

That is why I told you, to be a student, a BLANK SLATE, as are children who are still eager to learn how the world works.

Now get ready for the GAME part of the theory.

Final Step – Work Backwards From Failure

This is how NASA put a man on the moon, they used game theory, defining the two points above, to discover their ORIGIN and their END POINT, and then proceeded to work backwards from failure.

Luckily, achieving your goals is likely easier than putting a man on the moon. If what you are about to read is properly followed, you will learn the system by which even NASA and the billionaire elite operate, as well as 6 year old children who all realize that FAILURE is only the temporary status of a MISUNDERSTOOD dependency of SUCCESS.

Consider for a moment, you have both the INPUT and OUTPUT of a PROBLEM, does it matter what you put in-between as long as the ORIGIN equals the DESTINATION in the end?

If I have a desire to make 382.18 equal 3,000,000 does it matter whether I use multiplication, division, addition, subtraction or any other process in-between to make the numbers equal one another in the end?

NO!

And when you realize how powerful that concept is, you will have fully grasped the power of game theory and how anything becomes possible for anyone with the willingness to UNDERSTAND that FAILURE is only a TEMPORARY status of a MISUNDERSTOOD dependency of SUCCESS.

To put it plainly, the secret to success is not wealth, money, status, or power – it is through finding fulfillment through understanding failure.

It may take you a few years to fully grasp that last statement, but if you know the ORIGIN and the desired DESTINATION of any given problem, then all that’s left is to work backwards from failure.

Pay special attention to what I am about to say next.

Most people when they start a project, they just dive in and try to build as they go versus looking at the entire landscape to see where the points of resistance, obstacles, and death traps are.

DO NOT BE ONE OF THOSE PEOPLE!

Furthermore, most business owners and consultants tend to create roadmaps for businesses from the ORIGIN, however this is an incredibly TOXIC and limiting approach to scaling any company.

Why?

Consider this, if I asked you how to build a $100M million dollar company right now, would you know which questions to ask yourself and which actions you should do first in order to have the GREATEST IMPACT for the LEAST amount of capital or resources?

No, because you are thinking from the BOTTOM UP, you essentially are forced to think small because you are likely looking at your available resources and going “what can I initially build with X tiny budget to make more money so I can afford the next step”.

And just that question alone, can create “analysis paralysis” where you are so caught up in trying to make the right decision with what little funds or resources you may have, that you unintentionally stress yourself out as a result, and make rash emotionally clouded decisions.

However, if you follow game theory and instead worked BACKWARDS from your DESTINATION/GOAL, and repeatedly asked yourself the question of, “What ways can I achieve this?”, then instead of having to constantly try and figure out what the next step is or even beat yourself up whether you are asking the right question, all you have to do is continuously list actions that are necessary to achieve the last step.

You solve for failure.

To achieve this GOAL, I can do A, B, or C action to get there, and to A,B, or C action, these are the things I need to do in order to make sure those happen, and so on and so forth. You KEEP DOING THIS until you can not break down the dependencies (requirements) of any one action any further.

And without you even knowing it, you will have discovered that the actions that are all listed at the very bottom of what will look like an upside down tree, have become so granular and simple, that any one of them have become STARTING points, that all lead to your DESTINATION.

Do not be afraid to spend a week or more doing this, it is by far a lot more efficient and smarter to spend a day to sharpen your axe to cut down a tree in a few short swings, than spend an entire day hacking away at a tree with a blunt axe.

By the time you get done, it should look like a really large triangle of sorts, with rows that have the least amount of steps at the top and dozens if not hundreds of steps or actions on the very bottom row.

Now, you might consider you are done and that you have the most thought out business plan in the world and there is no possible way you could fail, and while you will certainly out perform others who do not plan, still have skipped an incredibly important step.

You haven’t written down what any of these actions will COST you in terms of time and money.

You likely don’t want to retire and start living your dream life at 65, when you’re so old that you can break a hip riding a jet ski. So now the question becomes, which path will get you to your DESTINATION the fastest for the least amount of time, money, and effort?

Right now, just by looking at the web of possible futures you have created for yourself there is no context or way of telling which path is the easiest and which one will cost you the most or stress you out the most.

What you will read next, is the MOST IMPORTANT step of game theory, and if followed incorrectly will render everything you have done up until this point useless.

In order to add context to this massive web of possible actions and steps before you and to make the entire thing so easy to understand that even a 6 year old can answer the question of “Where do we start?”, we need to add two values.

The first, the time it will take to find and have SOMEONE ELSE do that task.

The second, the amount of money it will cost to have SOMEONE ELSE do that task.

Consider for a moment, what is the #1 trap you hear most entrepreneurs and business owners falling into?

That they get so caught up IN their business instead of ON it, right?

So why would I have you write down the amount of time or money it would cost YOU to do any of the tasks that you have written out?

If you don’t know the time or cost it would take to do a task on your decision tree, ask someone who would know, utilize your network. If you do not have someone in your network, jump on LinkedIn and look up people who are in positions at companies who can.

Make educated estimates, but do not GUESS.

The goal of game theory is to give you the shortest executable path to achieve your end DESTINATION/GOAL and to answer the question that has probably been nagging in the back of your mind of “Where do I start?”.

Once you have filled out the answers to these two questions above for every action you have in your decision tree, have likely made all of your friends feel like you’ve fallen off the deep end and become some mad genius – the real fun starts.

It is time to find the shortest path to success.

You have thousands of ways you can succeed, thousands of ways you can solve the problem of how to get from where you are now to where you want to be, and there is NO WRONG ANSWER, just a series of shorter and longer paths that will get you there.

It’s time to get out a blank notepad and a calculator and get to work. Start adding up which path will take the LEAST AMOUNT OF TIME AND MONEY to get you to your desired end DESTINATION.

Sound like a lot of work? Work smarter, not harder.

Do not calculate paths from the bottom up, start from your DESTINATION and then work backwards yet again. Only follow the path that has the SMALLEST time and monetary commitments, and repeat until you get to the end.

I suggest that you highlight this path as you go in green, as this is the SHORTEST possible path. When you reach the very last action at the bottom, which should be the easiest action you can do today to start on the path of SUCCESS, you have officially found your point of ORIGIN.

In doing everything above, you have literally created a roadmap and system so simple, that if you were to show a 6 year old, they would be able to follow it, and in doing so you have freed yourself from every possible entrepreneurial trap and mental block that would ever get in-between you and the future you are trying to create.

As a consultant, public speaker, and as a serial entrepreneur myself, the greatest barrier I have found that prohibits people from achieving any form of success, is that they (especially business owners and executives) mistake action for progress.

By following game theory and the exercise above, you’ve fundamentally done what 99.9% of people in this world have failed to do. You have predicted the future.

It sounds wild, but in life nearly every person you meet, never considers the consequences of their actions beyond any immediate sense.

That is why 99.9% of people happily exchange time for money, they wake up and go to work because the immediate result is money.

They are too distracted or stressed by relationships, money, how they look and what people think of them, that they never take a moment to step back and consider if the actions they are doing each and every day lead to any true progress. That is the cause of every major world problem.

There isn’t a single school in the nation that teaches you to THINK like this article does. They all teach you to REACT, instead of carefully predict each move you make with calculated precision.

Following the traditional way of thinking will make your life progress no differently than if you were to have a single bow and arrow and fire it with all your might, only to then spend time chasing down the arrow (the direction of your life) to fire it again, only to end up wherever it is that you end up.

Whereas game theory and methodology that I have explained above will allow for you to accomplish each and every desire you ever have in this life.

It is like having that same bow and arrow, but having a clear and defined target to aim for. Instead of exerting all of your effort and strength into aimless progress, your life becomes a series of precise and calculated accomplishments, that all line up to the culmination of the ultimate goal in life – fulfillment.

Whatever you seek in life, whether you seek to create multiple multi-million dollar businesses as I have, to travel the world, to be present with friends and family, or to press the boundaries of human ability or imagination, the drive you have to achieve that goal, the thing you are seeking is called fulfillment.

No book, nor article, nor advice by any “guru” has ever come as close to answering how to achieve the true success or fulfillment as well as game theory does.

This is not just a theory, it is act, the dedicated craft of predictive thinking that is not taught in universities or schools, nor by the internet’s most followed influencers nor business gurus, but the one trend you will find amongst all billionaires and top performers of any industry or craft, is that they all do it.

None of their actions are by chance. Each decision is carefully crafted to set themselves up in the best possible position to achieve the next goal.

If I can give any more of my parting wisdom in this post than I have already, it is that anything easily earned is never truly valued. Our goals are our goals in life because they are hard, because they are worth earning. If they were easily obtained, we wouldn’t task ourselves with trying to accomplish them for they would have no value to us.

The true secret of success, is that success isn’t about having a lot of money, it is about finding fulfillment, a sense of purpose and meaning and pride, in every action you do.

How could you not be happy with a life like that?

A life where you never regret any decision?

That is the true meaning of success, the pursuit of happiness.

Utilizing this way of predictive thinking as I have outlined in the article above, will help you diagnose any problem you have in your life, allow for you to achieve anything you can imagine, and the only limitation of what you can achieve or become in this life, is the belief that you can.

This is the very process I go through with all of my clients, business partners, managers within my companies, and entrepreneurs and executives I coach at private masterminds that I frequently host.

Now that you have the keys to success, and the very blueprint for what has helped me become a multi-millionaire and hit $3M in 15 weeks with my latest company (as was the original title and reason why you clicked on this article), what will you do with it?

Will you study this article and use it to achieve your dreams?

Or will you let life’s distractions distract you from this little gem and will everything you read fade away in time with life’s every day events?

You decide.

Nobody in this world will ever care about your dreams coming true, so if you don’t make them real, who will?

Thanks for reading!

I can’t wait to see how you apply game theory and this model of predictive thinking in your own life, and if you understand the importance of immersing yourself in the right environment and people, and want to immerse yourself deeper in a culture of select people who think this way, then you can use this very theory to figure out how to get ahold of me and become part of the community of people I surround myself with.

Don’t worry it’s not that many steps to achieve success there 😉 I’m pretty easy to get ahold of…

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Success Advice

5 Non-Negotiable Things Millionaires Do Every Day

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habits of millionaires
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No matter how busy you are, if you’re an entrepreneur, there are some things you should aim to do every single day. With that in mind, there are some habits that millionaires do on a daily basis that you can adopt in your days.

Below are 5 non-negotiables to include in your daily routine every single day:

1. Reviewing Your Goals

Every morning successful people review their goals to keep focused on what they are waking up for; so they can align their tasks for the day with their goals. Viewing your goals means that you have to write them down first so you’re clear on what you want to achieve.

Looking at them only once a week or once a month isn’t good enough because you will lose focus easily since there are many distractions in this day and age. Writing down your goals for the day and viewing them regularly is a good habit to form. When you’re going to set your schedule for the day and have your goals in front of you always ask yourself, “Will this task get me closer to my goals?” If not, then perhaps you shouldn’t be doing it at all.

“Review your goals twice every day in order to be focused on achieving them.” – Les Brown

2. Completing Your MIT First Thing

MIT stands for Most Important Task. This is the task that has the greatest impact on your bottom line and propels you dramatically closer to your goals. This can change throughout your life as your goals change or you and your business go through different stages of maturity.

There’s an important thing to note here, doing your MIT first thing after you wake up and after your morning routine is essential, as you never know what distractions could come up throughout the day. It also keeps you productive since after completing it you will feel fulfilled knowing that you have completed the most important task of the day.

In fact, in most cases, completing your MIT of the day in the morning means that you could do whatever you want for the rest of the day if you choose to do so.

3. Learning

Learning isn’t optional if you want to keep growing throughout your life. Surely, you wouldn’t want to stay in the same spot where you are right now for the next 10 years would you?

Learning is not about just reading books. In fact, many millionaires consume their knowledge through audiobooks on fast speed so they can consume more in less time and during a commute. It’s no wonder audiobooks have become more popular in recent years.

Nonetheless, this isn’t about audiobooks or physical books. It’s about not letting your hate for reading that most people have stop you from learning and growing. You can be creative about the way you consume your knowledge. Ideally you want to spend at least 60 minutes per day learning and growing your mind so you can enhance your skills and creativity to do different things.

4. Physical Wellbeing

If you want to be a high performance individual then you must take care of your body. The last thing we want is for your body to fail you when you most need it. Be careful about what you put into your body and make sure you are active throughout the day to keep your energy up.

One of the ways I’ve found to be helpful to keep your energy up throughout the day is to jump around, do some jumping jacks or some pushups whenever you are feeling a bit low on that energy.

Exercising 2 or 3 times a week is good, yet that’s not what we are talking about here. What I’m talking about here is just being active everyday, whether it’s a rest day or not. You can go out for a walk or do something light each day.

“Training gives us an outlet for suppressed energies created by stress and thus tones the spirit just as exercise conditions the body.” – Arnold Schwarzenegger

5. Viewing Your Finances

Yes, everyday have a look at your bank account. If it depresses you to look at then perhaps that’s something we need to work on, don’t you think? Not looking at them isn’t the solution, it’s just trying to pretend the problem is not there. The point of looking at your finances is similar to when you look at your goals, except with one slight difference.

When you look at your finances it’s not only to keep you focused on growing them, but also to keep track of how you’re doing financially and whether they’re getting better or worse over time.

You can act successful and pretend your business is doing fine but your finances never lie. By looking at your finances you’re giving yourself a reality check and you’ll be able to know if what you’re doing is working or not.

Remember to focus on your daily goals, complete your most important tasks, learn every day, take care of your wellbeing ,and review your finances to ensure you’re progressing every single day.

Which one of these 5 non-negotiable routines resonated with you the most and why? Let us know your thoughts below!

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