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14 Ways To Build The #1 Meetup In Your City

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Running a Meetup event can be hard work and building an audience can be even harder. To make life easy I decided to interview Dom and Karina McKenna who have the number one Meetup in Melbourne called “The Entrepreneur Club.”

There are currently more than 6000 members, and the Meetup has become very well known in Australia. Dom is also the co-author of the #1 Amazon Best Seller “Defining Moments Of Courage,” which has an introduction written by Jack Canfield.

Together, Dom and Karina are what I consider to be a power couple, and they originally met on the Gold Coast in their early 20’s after both making the decision to live a sober life. Before they met, they were both struggling from drinking too much alcohol and were sick and tired of being sick and tired and not being able to break out of that lifestyle.

They applied the principles of the slight edge, which teaches how your habits run your life. They realized they were either getting better, or they were getting worse, so they decided it was time to take the fork in the road and embark on a journey of personal development.

“Rock bottom became the solid foundation which I rebuilt my life” – JK Rowling

The two of them are one of the most amazing couples you will meet, and they have overcome alcoholism to go on inspire others through their events and youth programs. They believe that sometimes you have to do things that don’t serve you, but that serve others. This is the whole reason Dom and Karina do what they do.

As they began to rebuild their lives and learn to grow again, their business and their Meetup event also grew with them. The Entrepreneur Club now attracts the likes of Scott Harris – who delivers Tony Robbins programs – to Paul Sidoroski, who made it onto the BRW Rich List with his company Sidcor.

Dom and Karina were drawn to running a Meetup around entrepreneurs because entrepreneurs play life at a higher level, are open to new ideas and have a creative mind.

Below are Dom and Karina’s fourteen ways to build a number one meetup in your own city. 

 

1. Don’t make your Meetup too niche

Before doing anything, pick a category for your Meetup that resonates with you. When you’re coming up with the name for your Meetup don’t make it to niche for example “Yarraville Sunday Morning Bike Club.” Ask yourself, how many Yarraville residents are going to be around on Sunday that also happen to ride bikes.

There might be a few, but the audience will be too small. Keep the name of your event broad and like ‘The Entrepreneurs Club,” which is very broad. A name like that will capture anybody who has any sort of entrepreneur desire or is already an entrepreneur.

There might be a few, but the audience will be too small. Keep the name of your event broad and like ‘The Entrepreneurs Club,” which is very broad. A name like that will capture anybody who has any sort of entrepreneur desire or is already an entrepreneur.

“Treat your Meetup like a business. The Meetup is about your audience not about you”

 

2. Let the audience build

Dom and Karina have seen people that have Meetups where they only had 80 or 90 members and out of that, only ten showed up. The organisers of these Meetups are shocked, and Dom says to them, “you need to let the numbers build and this takes time.” In the case of The Entrepreneur Club, they had 400 members in 2011, then on March 2013 they had 1300 members and now they have over 6000 members.

Like anything you will learn in success, you have to just start doing something and the same goes for Meetups – just start. Karina said that when they only had a small number of people coming she often wasn’t sure what the point was, but both of them learned to have patience and keep persisting.

The audience at Ruslan Kogan interview with Dom McKenna

The audience at Ruslan Kogan interview with Dom McKenna

3. Stay consistent

Once you do your first one, you just have to keep doing it and see it for what it could be not what it is right now. When people RSVP to a Meetup, only 30-40% will actually show up. Your Meetup should go for around two hours, so it’s not too long, and you should always give people the option to leave after they sign in so they don’t feel locked in.

To stay consistent, you need to be looking at either monthly or fortnightly events.

 

4. Think about a combination of free and paid

Using Garry Vaynerchuks philosophy of Jab Jab Jab right hook, don’t charge too early into running Meetups and provide value first before taking a right hook and asking someone to pay. Try having your event free most of the time and just having the odd one where you charge $10-25.

Once you have done this, you will gauge what people are willing to pay and what affect it will have on audience numbers.

From here you can decide how to proceed. I find that most Meetups these days are free. If you decide to start charging at some point, it’s a good idea to find ways to add more value to the audience like paying a speaker or two to get some bigger names now and then.

 

5. Structure your marketing

Once you list an event on Meetup, it will push out the details to the members of your group. As you start listing events after that, it will do reminders at specific times to help maximise your attendance. Two weeks after you list the event it’s a great idea to do a scheduled message to your group to do a bio on the upcoming speaker at the next event.

For each Meetup, you should be sending out a total of around three to four messages to your members. Most organisers don’t do this, and that’s part of the reason they don’t get the same numbers as Dom and Karina.

To supercharge this further, create a Facebook Page and get an at home photographer to take some photos. Photos will help to create that social proof that your event exists and people come to it. After your event upload the photos to your Meetup and social media platforms.

 

6. Keep an eye out for feedback

The Meetup platform has a rating system, which Dom and Karina take very seriously. The better the quality of speakers, the more likely you will get higher ratings. Before people go to a Meetup, they tend to check out your ratings to see what other people say.

One thing that Karina does is making sure she is interacting at the event and getting the feedback as it happens. This allows her to make changes in real time and address any concerns so that it doesn’t get to the point of someone feeling like they have to give negative feedback to be heard.

Karina says that when she and Dom are calm, people don’t tend to stress out as much if anything does go wrong.

 

7. Secure a venue at no cost

Try to have a venue that you usually use and a few backups just in case. Most venues have a minimum spend in order to have them booked for a Meetup so you need to remind people that are attending, if they could politely purchase a drink or some food, it helps to keep the event going.

“Being a lean startup is cool but being a lean tight-arse is not” – Dom McKenna

If you run your event well, you should almost always meet the venues minimum spend but there are times when you may have to pay the gap out of your own pocket so be prepared for that. The easiest way to get a venue at a low minimum spend is to pick a time of the week when the venue is open but has a very low number of people like a Wednesday night after work.

 

8. Attract draw card speakers

Dom and Karina will often run into prospective speakers at other events. Their philosophy is people recommend people, which can sometimes be considered to be the old school way of networking nowadays. Once you have had a speaker make sure you ask them for referrals to other speakers.

It goes without saying that you need to let a prospective speaker know the value of them giving up their time to come along. Tell them that they will get to have their brand exposed to your database and interact with prospective fans of their business.

Dom McKenna Interviewing Ruslan Kogan

Dom McKenna Interviewing Ruslan Kogan

As well as the branding benefits make sure you play on the fact that speaking at your event will allow them to give back and inspire other people to follow a similar journey to them. Everybody loves to come along to something and speak about what they do – we all have egos even if we don’t like to admit it.If your Meetup is going to be run in a big city, then try to attract speakers from the area who have great stories.

When running a free Meetup event, the general expectation is that you wouldn’t pay for the flights and accommodation of the speaker. If you get a no because of this, the other avenue you could take if the speaker travels a lot is to line up the time that they speak with something else in their calendar that’s at a local location.

Expect that the more high profile the speaker is, the longer it will take to get a hold of them and lock them down for the Meetup.

 

9. Plan well in advance

Once the venue is booked, it’s then time to go to the speaker and confirm if they can attend on the date you have the venue booked. Having the Meetup listed as soon as possible is one of the most important things you need to do. A lot of Meetup organisers fail because they don’t give their audience enough lead-time between events.

Listing a Meetup today that is going to be next week, will guarantee you of failure because you can’t build numbers this way.The minimum lead-time you should aim for is 4-6 weeks before an event and ideally, for a big event, 6-8 weeks.

This allows people to log on, have a look, forward the invite and tell their friends – people refer people, and it takes time. On the night of the event, you should have a registration sheet that you can hand out so you can capture people’s information. A major part of the intellectual property of any business or event is the database.

 

10. Have killer sound

You must check with the venue what audiovisual equipment they have and whether they can have things like two microphones plugged in or a powerpoint presentation. Be prepared that a microphone might die and always have a backup if you can, or at least a spare pair of batteries for the wireless ones. Most venues should have a sound person so make sure you engage them beforehand and at least do a sound check.

The purpose of the soundcheck is to get the volume right and have their sound person equalise the room to remove any harsh frequencies that could create feedback through the mic. If you’re going to have music playing during the networking part, make sure that it’s not overwhelming, and people can hear their conversations. The choice of music should cater to people’s taste at the Meetup and not be too offensive.

 

11. Partner with sponsors

The idea of having sponsors can be valuable for your Meetup but one mistake organisers make is they don’t realise that you have to have a certain size audience before sponsors are interested. With 150 members, you probably won’t get support but once you have over a thousand you very well might have some interest.

When you are plugging sponsors in return for their sponsorship dollars, Dom says try not to plug them in every single message that you send to your members. You should have your sponsors logos on your site and maybe a tasteful banner at the event. Once a month it’s a good idea to do a mail out on behalf of a single sponsor to mention or promote what they do.

Monthly mentions of your sponsor will ensure that you don’t overdo it but that you are also providing value in return for their money.

 

12. Know when to provide food and drink

If you’re running a Meetup that is 90 minutes or less, then you are not really expected to provide food or drink but sometimes that can be affected by the culture of the country that you are in. If you are running a longer event, then it’s a good idea to consider having some food and drink but the catering will most likely need to be paid for by a sponsor.

Typically you don’t charge patrons at your event for food and drink. You need to remember that if your audience are coming straight from work they probably haven’t eaten so providing a small amount of catering will help keep people at your Meetup.

Catering also helps people network because even if they are drinking soda water, the drink allows them to feel comfortable and can be a great excuse to leave a boring conversation and get another drink if required. Having said all of that, the content and the people should be the focus of your Meetup, not the catering.

 

13. Create a networking environment

Your Meetup needs to be structured in such a way that it allows networking. Karina says the best practice that they follow is to have networking at the start, a speaker in the middle for forty-five minutes and then networking at the end. You should build in fifteen minutes at the end of the speaker talking, for the audience to ask questions.

Once this is over it’s ideal if the speaker sticks around to network, which will help the shy people, ask their burning questions and make the patrons hang around longer. This is not always possible though because some speakers – especially high profile one’s – must leave straight after.

The Meetup shouldn’t be a Friday night at the pub where people only talk with their friends. As the organiser, go around and talk to people because that’s what people want, and they are there to network. It’s for this reason that Dom and Karina have two hours for networking and a speaker for only forty-five minutes.

If you see anyone in the corner not talking to anyone, try and get them involved in a conversation. Networking at a Meetup is not about trying to throw up on people with your business pitch, it’s about meeting people.

“The business relationship is built after the relationship so just slow down to speed up” – Karina McKenna

 

14. Collaborate with other Meetups

If your event fits within a particular niche try and collaborate with some other Meetups that are in the same market. Don’t see competitor Meetups as your enemy but rather as your friend. The easiest way to do this is to help promote their events to your members and vice versa.

This is an easy way to grow your reach quickly just make sure that their beliefs and values of the other Meetup align with your event that will serve the greater community.

If there is more than one synergy with another Meetup then try having them come to your event and interview someone, and then you do the same for them. If you lose the scarcity mindset, your competitors in the Meetup space can help you succeed even further

 

***Final thought***

Dom – Don’t underestimate the power of personal development within yourself and the potential that you have. People get so caught up in the small stuff. You need to keep a long-term view of where your life is heading.

Stay true to your values and continue to focus on your goals, serving other people and working on key relationships, and then your life gets better and better. That all starts with you and continuing to put the right input into your mind, which will result in you having a better life

Favourite Book: Jeff Olson – The Slight Edge

 

Karina McKenna Talking At The Inside Out Event

Karina McKenna Talking At The Inside Out Event

Karina – Be kind to yourself and be kind to others because your environment and your situation are really just a reflection of who you are and the person you are becoming. Just remember one thing, if you sit there and think about it the whole time nothing will happen. The only time anything will happen is if you start taking action.

Favourite Book: Dale Carnegie – How to Win Friends And Influence People

 

Visit The Entrepreneur Club if you would like to know more about Dom and Karina’s Meetup.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared hundreds of thousands of times and he has written multiple viral posts all around success, personal development, motivation, and entrepreneurship. During the day Tim works with the most iconic tech companies in the world, as an adviser, to assist them in expanding into Australia. By night, Tim coaches his students on the principles of personal development and the fundamentals of entrepreneurship. You can connect with Tim through his website www.timdenning.net or through his Facebook.

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4 Comments

4 Comments

  1. Ayesha Hilton

    Jul 6, 2015 at 5:32 am

    Hi Tim!

    Great interview. I’m a member of The Entrepreneur Club meetup, though I
    have yet to make it to an event. I live outside of Melbourne and it’s hard for me to get to an event on a school night as a mother of young children. But I do love being part of Dom and Karina’s community. They get a lot of amazing guests and are a real inspiration to other entrepreneurs.

    Cheers
    Ayesha

    • Tim Denning

      Jul 11, 2015 at 11:31 am

      Thanks for reading Ayesha and glad you like their event. Maybe if their meetup is too far away you could create your own?

  2. Jon Lee

    Jul 2, 2015 at 3:13 pm

    Hey Tim,

    This was a great interview!

    Thanks for sharing this.

    I’ve been a big fan of using meet ups to network and grow my business through speaking for a few years now, and I’d just like to add that in addition to collaborating with other meet ups, it’s a good idea to speak at other groups and invite the leaders of other groups to speak at yours.

    I’m gonna share this with my twitter followers.

    Best,

    JL

    • Tim Denning

      Jul 4, 2015 at 2:19 am

      Glad you liked the article Jon Lee and thanks for sharing.

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Success Advice

Always Choose Love, Not Fear

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A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

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Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

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procrastination

Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
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Success Advice

The Lie That Is My Overnight Success

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I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

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Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!
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19 Insightful Shakira Quotes

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Shakira is a internationally recognized singer, actor, and philanthropist.  She has won multiple entertainment related awards and her music has reached the ears of billions. Starting her singing career at the young age of 13, Shakira has been forced to adapt and innovate in order to reach new audiences and maintain her status as a household name.  From music, to movies, to starting her own fragrance line; Shakira is a force to be reckoned with (more…)

Joe Kleckner has a passion for all things motivation & self-development.  From blogs such as Addicted2Success, to the videos of Eric Thomas and Elliott Hulse, to the lectures of legends such as Tony Robbins.  This passion has landed him an internship with Addicted2Success. Follow him on Twitter & Snapchat as he journeys towards greatness, one day at a time.

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4 Comments

4 Comments

  1. Ayesha Hilton

    Jul 6, 2015 at 5:32 am

    Hi Tim!

    Great interview. I’m a member of The Entrepreneur Club meetup, though I
    have yet to make it to an event. I live outside of Melbourne and it’s hard for me to get to an event on a school night as a mother of young children. But I do love being part of Dom and Karina’s community. They get a lot of amazing guests and are a real inspiration to other entrepreneurs.

    Cheers
    Ayesha

    • Tim Denning

      Jul 11, 2015 at 11:31 am

      Thanks for reading Ayesha and glad you like their event. Maybe if their meetup is too far away you could create your own?

  2. Jon Lee

    Jul 2, 2015 at 3:13 pm

    Hey Tim,

    This was a great interview!

    Thanks for sharing this.

    I’ve been a big fan of using meet ups to network and grow my business through speaking for a few years now, and I’d just like to add that in addition to collaborating with other meet ups, it’s a good idea to speak at other groups and invite the leaders of other groups to speak at yours.

    I’m gonna share this with my twitter followers.

    Best,

    JL

    • Tim Denning

      Jul 4, 2015 at 2:19 am

      Glad you liked the article Jon Lee and thanks for sharing.

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Success Advice

Always Choose Love, Not Fear

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A few weeks ago, I met a woman that seriously changed my perspective. It was one of those chance encounters that I believe was meant to happen for a reason.

This woman had been involved in the same tragedy that I had been caught up in. As I shared my story, I quickly realized that hers was much more challenging. Her sister had lost her young baby to a man on drugs. Once she told me this, I was lost for words.

How does one even comprehend that situation? How do you not choose fear? How do you choose not to hate? These were the questions I pondered afterward.

Here’s why you should choose love:

 

1. Love conquers fear

As humans, the easiest decision we can make is to choose love. Love destroys our fear and helps us see a deeper meaning in everything that happens in life. Love is the ever-conquering force in our life that will happen if we let it.

When you’re surrounded by love, it’s impossible to be conquered by the crippling disease that is fear. Love restarts the heart like a defibrillator. Fear causes a heart attack that can kill you if you let it.

Always choose love over fear.

 

2. Everything happens for a reason

When this young girls sister lost her baby, she chose to believe that it was meant to happen for a reason. She chose to believe that the loss of life would mean something far greater than death itself. This opinion was the result of love being the only answer she could comprehend.

After the tragedy, her community got around her and showed her more love than she had ever known. The death of her nephew started her entire family on a different path.

“While they couldn’t control the circumstances of the young baby’s death, what they could control was love”

They allowed the love that everybody showed them to take them to an entirely different level. Some days were good and other days were a nightmare.

Through it all, they chose to believe in love. Love is nothing more than a belief. It can only enter your life when you believe it exists. You must be accepting and you have to give love at the same time. They are the rules of the love game.

 

3. Think love not hate

When this tragic event occurred, it would have been so easy to hate the man hooked on drugs who caused this young baby to die. This girl taught me that hate has no place in the healing process. As a matter of fact, hate has no place in our lives.

Feelings of hate can cause us to go into a downward spiral. This spiral involves us becoming very selfish and only focusing on our own needs. From this place, we can’t do the inner work required to come back from adversity. Train your brain to always assume love as the default reason for everything.

“Spending our precious energy and time on this planet hating others for things we can’t control, will block us from our dreams”

Hate will transport us to a land far far away that resembles hell. Hell is where your nightmares come true, your fears are born and the person you become is something you despise for eternity.

 

4. Love is the best feeling in the world

There are lots of types of love but no matter what; love is the best feeling in the world. When you choose love your life seems extraordinary. You feel like you are on cloud nine and nothing can stop you. Love helps you to connect with your fellow human beings on an entirely different level.

Your success in life compounds because love attracts everything you could ever want in your life. You can’t be pissed off at the world when love is your default choice.

Love is what brings us closer together. Love is what creates human life through the coming together of a man and women. Love is what lights us up and fuels our intuition. Seek out love and you’ll know what it feels like to be invincible. If the worst happens, and a young baby close to you is killed, you’ll have all the answers.

 

5. Choose love by giving love

The best gift you can give while you’re alive is love. It costs nothing, but it takes every part of you to give. If a tragedy like the one described above occurs, you have the opportunity to give love.

When you do so, and you go through a difficult time, love finds its way back into your life. Choosing love is the beginner level: giving love is the expert level.

There are so many ways to give love. You could:

– Hug someone
– Do something nice for someone
– Write something beautiful to someone
– Be there for someone who is going through a tough time
– Smile at someone who looks down

The list is endless. Love is endless. Your capacity to give love is endless. What comes into your life can also be endless when you choose love. Think about that for a minute.

 

6. Love can cause a deranged man or women to see the light

 

If you talked to a terrorist and told them that you loved them, what would happen? While I don’t know for sure, what I do know is that there is a possibility you could interrupt their pattern. Part of the reason they do what they do is that they haven’t felt love.

Because they lack love in their life, they have adopted a set of false beliefs in the hope that this will fill the void they feel, due to the lack of love they’ve experienced.

 

“Terrorists, criminals and people on drugs, all have one thing in common: they need to be shown what love is so they can conquer the fear that’s been controlling their life – the fear that’s driven them to madness and to harm people”

 

***Final thought***

It’s time to wake up and stand for love. It’s what we were born to do. It takes no effort when we try it. Love can save us from just about anything. Love is about understanding that we are all on the same mission and that ultimately we are all part of the same cause and the same existence.

When you understand the idea of love, your consciousness goes to another level. People may begin to think that you’ve transcended their reality and that you have loads of wisdom. What’s really happened is that you’ve discovered the most powerful force on Earth: LOVE.

RIP to the young mothers baby. Love will transcend everything and bring you happiness again. I hope you can find it in your hearts to one day forgive the mean that caused you so much pain. Show him the love that he’s been lacking so desperately.

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Success Advice

5 Unusual Productivity Tips From Famous Procrastinators

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procrastination

Do you often procrastinate? Are you doing it now by reading this article? If yes – awesome, continue reading.

Most of us consider procrastination the biggest troublemaker and productivity killer. You see it as a vice, consequently, you try to overcome its effects, kill the procrastination beast and cheat with all the possible means.

But what if it’s not quite so? What if procrastination can virtually lead to productivity? Have you ever thought about this aspect? Many outstanding productive people, in fact, were chronic procrastinators. How did they manage to achieve success? What tips did successful people use to beat procrastination?

Here are five unusual tips from hard-core procrastinators that will help you boost your productivity level:

1. Victor Hugo: Lock away your clothes

The author of Les Misérables, The Hunchback of Notre Dame, and many more tremendously famous novels was beating procrastination with the most extraordinary and radical means. One episode from his life is the most illustrative here.

Hugo started writing The Hunchback of Notre Dame quite close to the deadline – in the fall of 1830. While the deadline was in February 1831. His preparation was thorough, but he did not feel like writing. Thus, he did something that didn’t leave a choice – he got naked and locked away his clothes.

The aim of all that was to avoid temptations of going outside. Hugo had nothing to wear but a shawl. And for many months, this rag (as his wife claimed) was his daily uniform. Did it work? Absolutely. He finished the book weeks before the actual deadline.

2. Gerhard Richter: Create a crisis

Gerhard Richter, world known German artist and procrastinator, got millions with his paintings. For example, Abstrakis Bild was sold for $20,802,500 at Sotheby’s.  How did he manage to procrastinate and, at the same time, complete paintings of photos, abstracts, “blur” photo paintings, and many more works of art?

It’s striking that he actually wastes time on garden and not on his paintings. In one of the interviews, Richter described his daily routines:  “I could spend my life arranging things. Weeks go by, and I don’t paint until finally I can’t stand it any longer. I get fed up. I almost don’t want to talk about it, because I don’t want to become self-conscious about it, but perhaps I create these little crises as a kind of a secret strategy to push myself.

It is a danger to wait around for an idea to occur to you. You have to find the idea.” Thus, his secret strategy to become more productive is a simple crisis.

“Chance determines our lives in important ways.” – Gerhard Richter

3. Bill Clinton: Take criticism seriously, not personally

The 42nd president of the United States, Bill Clinton, was described as a “chronic procrastinator” by Time magazine. Could you believe that a two-time Grammy winner may be addicted to postponing? Clinton had weeks or sometimes months to make comments on the drafts of his speeches, but, eventfully, it all ended with cut-and-paste in the end.

Even his Vice President Al Gore called Clinton “punctually challenged”. However, despite all the criticism, he managed to never give up. The key secret to productivity is the way you perceive criticism, according to Bill Clinton. If you take it too personally, you won’t be able to resist the feeling of deficiency that finally leads to the inferiority complex. Therefore, keep your cool when you are criticized. Then, you have more chances to stay productive.

4. Franz Kafka: Try to wake up the night productivity

The Czech writer worked as an insurance clerk and it was the time to existential thinking. The novelist though didn’t put his ideas into action. After Kafka had been promoted, he had more time and procrastination infected him for good.

His routine day after work, as he mentioned it on one of his letters, looked like this: “Lunch till 3:30 … sleep until 7:30 … ten minutes of exercises, naked at the open window … an hour’s walk … then dinner with my family.” There is nothing about writing though. When did he actually write? Beginning from approximately 11 p.m. and continuing up to 6 a.m. Not the perfect system, for sure, but that’s was the most productive time for Kafka. It appears that he spent most of the daytime napping.

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly I can!’ Then get busy and find out how to do it.” – Theodore Roosevelt

5. Leonardo Da Vinci: Start several things at a time and make notes

An artist, mathematician, sculptor, writer, inventor, military engineer, Leonardo Da Vinci, is an outstanding figure in history. But despite the success he achieved, he was never focused on one thing at a time.

During his lifetime, he managed to complete only 20 paintings. The Virgin of the Rocks took him 13 years to put the final changes.  While his most illustrious work The Mona Lisa – as many as 16 years. The reason for that was his multi-tasking capacity. He was an incredibly broad-minded and all-round personality with so many genius plans. To improve a willpower, he had a rule book where he had more than 7,000 pages of notes.

His procrastination wasn’t already a secret for his benefactors. And some of them threatened him with bankruptcy in order to have his work done at last.

What if procrastination can be a way to extreme productivity and perfectionism? And still, you have structured procrastination as an option and a solution.

Would you use any of these tips to boost productivity flows? Comment below!
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Success Advice

The Lie That Is My Overnight Success

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I started writing unprofessionally three years ago. Some would say my whole career is unprofessional and I’d agree. Imperfection is damn sexy though.

I began writing only because my mentor Joel Brown said I should and I stupidly said yes without knowing why. Now, of course, I’m crystal clear about why I write: it’s to inspire. I remember uploading articles to Addicted2Success.com and seeing no one like them. I remember thinking I was a failure.

In the early days, I was writing articles about entrepreneurs I had interviewed and I wasn’t that passionate about it. Every article felt like really hard work and it required an incredible amount of willpower. Everyone at the time was doing entrepreneur interviews and there was nothing special.

Then one day, I wrote an article for the fun of it that had nothing to do with anything. It was essentially a brain fart that I concocted after dinner, late one night. It took less than one hour to write and it was written with passion. The words came out of me without even trying.

Since that day, the words have continued to pour out of me in the same way. I get into a state of flow and then it happens. Words appear, people get inspired and we all have one big party that has been named “life.” From the day I wrote that article, thousands of people shared it and they still do today.

 

I didn’t stop

After my big moment on the internet going viral, everything stopped. The tumbleweed that drifted through the desert with an eerie silence continued. Everything calmed down and people stopped caring again.

I didn’t stop though because I found my writing therapeutical.

“My blog posts became like my own personal journey and it was a way for me to escape from the Alcatraz that was my head. This prison that lived inside my head kept telling me that no one cared and I’d never be successful.”

I decided to keep finding ways to break out of Alcatraz and check in to the Ritz Hotel that was me becoming a conscious, passionate, crazy online leader.

 

I stopped giving a damn

Over the next eighteen months, I kept writing every moment I got. No one paid attention but I did. I started paying attention to the shift that was happening inside of me. The leader that had always been stuck inside of me started to unleash.

The things that used to hold me back disappeared. I didn’t give two hoots about what anyone thought and I only cared about inspiring those who wanted to be inspired. I worked my butt off and started waking up at 4 am to post new blog articles. People couldn’t understand how I had the time to write working a full-time job.

The part they didn’t get was that because the words flowed out of me so easily, it didn’t take that long at all to write something of value. People watched me posting articles and thought I was crazy. They thought what I was doing was career suicide in the big bad world of corporate politics.

I never liked politics anyway, so I stuck my middle finger up at the way things were traditionally done. I decided to be a rebel writer and live my dream. I continued to make no money and people kept on questioning what I was doing.

 

I believed

A few people believed, but most didn’t. What stuck out like tomato sauce on a freshly dry cleaned white shirt was that I believed and that’s all that mattered. I saw something that no one else could see: my real potential versus my current success.

I had the motivation to continue on when no one cared because I believed I could change the world. I saw myself as someone who had the potential to serve millions of people online. I kept telling myself never to give up and I also spread the same message throughout everything I wrote.

“I thought my writing was going to save everybody else, but what it really did is save myself”

My writing saved me from living a life without meaning and it helped me discover who I really was. I saw the pattern between every goal I’d ever had: to inspire and evoke emotion from strangers.

This clarity fuelled me and I became relentless. I reached out to every blogger, leader and person that had done cool stuff that inspired me. Originally I thought they’d all ignore me: none of them did. See when you have energy and passion oozing out of you, people can’t say no. An unwavering belief in what you’re doing is all that matters.

 

The tipping point happened

I began to see a change when each day I started to get a message from a reader/fan. It started as one message per day, then two, then three. Now I get more messages of support every day than I have time to read. Success often doesn’t become a reality in a single moment.

Success is something that is hard to measure in the early days until one giant moment happens that everyone sees. The part no one sees is the many smaller moments that happened beforehand. The small successes that may not have looked like a textbook example of “success.”

 

That big day finally came

So the big day happened when an article I wrote went viral. This was the third time it had happened, although this time the success became permanent. All those years, when I thought no one was reading, people were. What had occurred was that they were too scared to show they were reading because my success was still largely unproven.

It was only after the big success moment that people felt it was okay to come out of the metaphorical closet and say they were inspired by what I was doing. All those nights spent locked away in my office being anti-social was worth it. All those cups of green tea, takeaway meals, indoor plants, and weird emails to myself with possible headlines for articles had meant something.

More publications reached out to me and pretty soon I wasn’t just writing for Addicted2Success; I was writing for the biggest sites on the entire internet. The ones where the editors get pitched one hundred times a day by people who want to do nothing more than self-promote and build a BS “personal brand.”

Before I knew it, I was getting offered book deals, business opportunities, podcast interviews and public speaking gigs. I took some but ignored most. I remembered what was important and the fact that unwavering focus had got me to where I was.

I knew I was ready for some opportunities and not for others like public speaking. The journey had begun, but I was far from the summit of the mountain of my dreams.

 

Nothing changed

Strangely, though, it was all one ginormous anti-climax moment. Nothing had changed. Even today nothing has changed. I still want to inspire people and I still like sharing stories. I still want to live with passion and I still want to create a meaning for my life that outlives me.

What has changed is that people have seen my success as something that’s happened recently – what total BS that is. It’s taken my entire existence to discover the meaning of my life, find a medium to share it on and go after it with relentless optimism.

 

What you didn’t see with my success

You didn’t see the person that existed before all of this. You didn’t see the selfish, rude, arrogant, brat who lived for material possessions and felt like he was entitled to success because he grew up in Australia, the land of the free. I can say those horrible things because I’m talking about myself. Thankfully that’s the opposite of who I am now.

You didn’t see the transformation that occurred after that one big rock bottom moment. When everything made no sense and I had to look inside of myself to crawl out of that black hole that had become my existence. You didn’t see me step out of the darkness and into the light.

All you saw was me in the light and assumed I had always been there shining away brightly, and living the good life that is passion and purpose. How wrong that lie is. How wrong the whole concept of overnight success is.

If you want to increase your productivity and learn some more valuable life hacks, then join my private mailing list on timdenning.net

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Success Advice

6 Marketing Superpowers You Can Learn From Neil deGrasse Tyson

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Neil deGrasse Tyson

Neil deGrasse Tyson, astrophysicist in residence at New York’s Hayden Planetarium is an unlikely role model for marketing excellence. Clearly, he knows how to get your attention. Even on the most complex or boring subjects, as evidenced by over 7.3 million twitter followers, sold out events, and multiple books that have been on the NY Times Bestseller list.

Here are 6 Marketing Tips You Can Learn from Neil deGrasse Tyson:

1. Understand your audience

It doesn’t matter if you are talking about sales, accounting or planets, what matters is that you understand your audience and what they care about. Think about it, if you make your topic relatable to them and what is important to them, you will succeed.

Create specific examples of what you are speaking about by relating it to what matters to your audience. If you are speaking to accountants about social media, make an analogy to their industry to make it more relatable.

Tell them social media was designed for accountants as it features lots of measurable data…likes, follower counts, reports, metrics, gross and net, so that you are speaking their language and it will sound familiar enough to keep their attention.  

Neil’s new book demonstrates his understanding of people and what makes them tick as evidenced by its title – “Astrophysics for People in a Hurry”. It’s really a statement on society today – we now want the key information in the shortest version possible.

2. Be passionate about your work, down to the smallest particle

People are attracted to those who are clearly passionate about their work. By sharing your excitement for your subject matter, you engage and inspire people, and they lean in to find out more. Excitement is contagious. Be passionate about your work and your topic, even when speaking about small details.

A graphic designer who can wax poetic about the loop of an ‘S’ in a specific font, comparing it to the Coney Island Cyclone will capture the attention of their audience, even if they can’t tell Comic Sans from Times New Roman.

“A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?” – Richard Branson

3. Express a sense of wonder about even the most minuscule and boring things

Along with being passionate about your subject matter, express a sense of wonder about any and every aspect of your work. Share your continued gratitude that you get to work in your incredible field, and get to share your knowledge with amazing people [the audience]. Being humble and appreciative is endearing.

As a digital marketer, I am still in awe that by having your email address, I can type a message on my computer and hit send knowing that it will land in your inbox within seconds, no matter where around the globe you are located, even without understanding how it works.

4. Use humor in everything

You may not may not remember much from marketing materials or a presentation, but I bet you will be able to recall a good joke or anecdote.

Humor is a great equalizer. It can break down barriers, get your attention, and turn even the most mundane subjects into more fun, interesting ones. Humor can also be memorable, so infuse your marketing with it where possible.

Insurance is a pretty dry subject; one that it is hard to get excited about. Both Geico and  Farmers Insurance recognize this and have created series of humorous ads to both entertain us, as well as display the need for, and range of their services. Take Farmer’s Swing Set Standoff, featuring a moose attacking swings, then crashing through their client’s windshield, all of which turns out to be covered by their insurance plan.

“Like a welcome summer rain, humor may suddenly cleanse and cool the earth, the air and you.” – Langston Hughes

5. Break complex topics down into easily understood nuggets

I don’t know about you, but I can understand most topics if they are broken down into smaller chunks. With shorter attention spans, you can easily absorb smaller bits of information. It also helps with more complex or new topics, to chunk them down into multiple smaller components as well as comparing them to popular concepts or products, so they can be more easily understood. This helps you scan the information quickly, and process it better.

The technology sector is great at doing this. For example:  Getaround, The Airbnb for Cars, is a lot more elegant, instantly understood concept than describing a car rental market place where people rent you their car by the day, hour or week through a smartphone app.

6. Talk or write in clear and appealing sound bites

Want to get your message heard and shared with more people? Communicate in clear, short, and compelling sentences and phrases; this is beneficial in several ways. As mentioned, if you are like most people, you have a short attention span, so concise sentences are easily scanned when reading, or heard when spoken by a presenter.

The added benefit to this method is that you are creating tweet-worthy statements, that will most likely get shared, helping to increase your marketing reach and visibility.

“Houston we have a problem” and  “Mr. Gorbachev, tear down this wall!” are great examples of concise and effective communication. Both soundbites convey information, context and place.  They are also very quotable, and tweetable.  So much is said, in so few [yet memorable] words.

Follow these six simple lessons, and you too, can be seen as having marketing superpowers.

How do you sell yourself? Let us know by commenting below!
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