Connect with us

Success Advice

14 Ways To Build The #1 Meetup In Your City

Published

on

Running a Meetup event can be hard work and building an audience can be even harder. To make life easy I decided to interview Dom and Karina McKenna who have the number one Meetup in Melbourne called “The Entrepreneur Club.”

There are currently more than 6000 members, and the Meetup has become very well known in Australia. Dom is also the co-author of the #1 Amazon Best Seller “Defining Moments Of Courage,” which has an introduction written by Jack Canfield.

Together, Dom and Karina are what I consider to be a power couple, and they originally met on the Gold Coast in their early 20’s after both making the decision to live a sober life. Before they met, they were both struggling from drinking too much alcohol and were sick and tired of being sick and tired and not being able to break out of that lifestyle.

They applied the principles of the slight edge, which teaches how your habits run your life. They realized they were either getting better, or they were getting worse, so they decided it was time to take the fork in the road and embark on a journey of personal development.

“Rock bottom became the solid foundation which I rebuilt my life” – JK Rowling

The two of them are one of the most amazing couples you will meet, and they have overcome alcoholism to go on inspire others through their events and youth programs. They believe that sometimes you have to do things that don’t serve you, but that serve others. This is the whole reason Dom and Karina do what they do.

As they began to rebuild their lives and learn to grow again, their business and their Meetup event also grew with them. The Entrepreneur Club now attracts the likes of Scott Harris – who delivers Tony Robbins programs – to Paul Sidoroski, who made it onto the BRW Rich List with his company Sidcor.

Dom and Karina were drawn to running a Meetup around entrepreneurs because entrepreneurs play life at a higher level, are open to new ideas and have a creative mind.

Below are Dom and Karina’s fourteen ways to build a number one meetup in your own city. 

1. Don’t make your Meetup too niche

Before doing anything, pick a category for your Meetup that resonates with you. When you’re coming up with the name for your Meetup don’t make it to niche for example “Yarraville Sunday Morning Bike Club.” Ask yourself, how many Yarraville residents are going to be around on Sunday that also happen to ride bikes.

There might be a few, but the audience will be too small. Keep the name of your event broad and like ‘The Entrepreneurs Club,” which is very broad. A name like that will capture anybody who has any sort of entrepreneur desire or is already an entrepreneur.

There might be a few, but the audience will be too small. Keep the name of your event broad and like ‘The Entrepreneurs Club,” which is very broad. A name like that will capture anybody who has any sort of entrepreneur desire or is already an entrepreneur.

“Treat your Meetup like a business. The Meetup is about your audience not about you”

2. Let the audience build

Dom and Karina have seen people that have Meetups where they only had 80 or 90 members and out of that, only ten showed up. The organisers of these Meetups are shocked, and Dom says to them, “you need to let the numbers build and this takes time.” In the case of The Entrepreneur Club, they had 400 members in 2011, then on March 2013 they had 1300 members and now they have over 6000 members.

Like anything you will learn in success, you have to just start doing something and the same goes for Meetups – just start. Karina said that when they only had a small number of people coming she often wasn’t sure what the point was, but both of them learned to have patience and keep persisting.

3. Stay consistent

Once you do your first one, you just have to keep doing it and see it for what it could be not what it is right now. When people RSVP to a Meetup, only 30-40% will actually show up. Your Meetup should go for around two hours, so it’s not too long, and you should always give people the option to leave after they sign in so they don’t feel locked in.

To stay consistent, you need to be looking at either monthly or fortnightly events.

4. Think about a combination of free and paid

Using Garry Vaynerchuks philosophy of Jab Jab Jab right hook, don’t charge too early into running Meetups and provide value first before taking a right hook and asking someone to pay. Try having your event free most of the time and just having the odd one where you charge $10-25.

Once you have done this, you will gauge what people are willing to pay and what affect it will have on audience numbers.

From here you can decide how to proceed. I find that most Meetups these days are free. If you decide to start charging at some point, it’s a good idea to find ways to add more value to the audience like paying a speaker or two to get some bigger names now and then.

5. Structure your marketing

Once you list an event on Meetup, it will push out the details to the members of your group. As you start listing events after that, it will do reminders at specific times to help maximise your attendance. Two weeks after you list the event it’s a great idea to do a scheduled message to your group to do a bio on the upcoming speaker at the next event.

For each Meetup, you should be sending out a total of around three to four messages to your members. Most organisers don’t do this, and that’s part of the reason they don’t get the same numbers as Dom and Karina.

To supercharge this further, create a Facebook Page and get an at home photographer to take some photos. Photos will help to create that social proof that your event exists and people come to it. After your event upload the photos to your Meetup and social media platforms.

6. Keep an eye out for feedback

The Meetup platform has a rating system, which Dom and Karina take very seriously. The better the quality of speakers, the more likely you will get higher ratings. Before people go to a Meetup, they tend to check out your ratings to see what other people say.

One thing that Karina does is making sure she is interacting at the event and getting the feedback as it happens. This allows her to make changes in real time and address any concerns so that it doesn’t get to the point of someone feeling like they have to give negative feedback to be heard.

Karina says that when she and Dom are calm, people don’t tend to stress out as much if anything does go wrong.

7. Secure a venue at no cost

Try to have a venue that you usually use and a few backups just in case. Most venues have a minimum spend in order to have them booked for a Meetup so you need to remind people that are attending, if they could politely purchase a drink or some food, it helps to keep the event going.

“Being a lean startup is cool but being a lean tight-arse is not” – Dom McKenna

If you run your event well, you should almost always meet the venues minimum spend but there are times when you may have to pay the gap out of your own pocket so be prepared for that. The easiest way to get a venue at a low minimum spend is to pick a time of the week when the venue is open but has a very low number of people like a Wednesday night after work.

8. Attract draw card speakers

Dom and Karina will often run into prospective speakers at other events. Their philosophy is people recommend people, which can sometimes be considered to be the old school way of networking nowadays. Once you have had a speaker make sure you ask them for referrals to other speakers.

It goes without saying that you need to let a prospective speaker know the value of them giving up their time to come along. Tell them that they will get to have their brand exposed to your database and interact with prospective fans of their business.

As well as the branding benefits make sure you play on the fact that speaking at your event will allow them to give back and inspire other people to follow a similar journey to them. Everybody loves to come along to something and speak about what they do – we all have egos even if we don’t like to admit it.If your Meetup is going to be run in a big city, then try to attract speakers from the area who have great stories.

When running a free Meetup event, the general expectation is that you wouldn’t pay for the flights and accommodation of the speaker. If you get a no because of this, the other avenue you could take if the speaker travels a lot is to line up the time that they speak with something else in their calendar that’s at a local location.

Expect that the more high profile the speaker is, the longer it will take to get a hold of them and lock them down for the Meetup.

9. Plan well in advance

Once the venue is booked, it’s then time to go to the speaker and confirm if they can attend on the date you have the venue booked. Having the Meetup listed as soon as possible is one of the most important things you need to do. A lot of Meetup organisers fail because they don’t give their audience enough lead-time between events.

Listing a Meetup today that is going to be next week, will guarantee you of failure because you can’t build numbers this way.The minimum lead-time you should aim for is 4-6 weeks before an event and ideally, for a big event, 6-8 weeks.

This allows people to log on, have a look, forward the invite and tell their friends – people refer people, and it takes time. On the night of the event, you should have a registration sheet that you can hand out so you can capture people’s information. A major part of the intellectual property of any business or event is the database.

10. Have killer sound

You must check with the venue what audiovisual equipment they have and whether they can have things like two microphones plugged in or a powerpoint presentation. Be prepared that a microphone might die and always have a backup if you can, or at least a spare pair of batteries for the wireless ones. Most venues should have a sound person so make sure you engage them beforehand and at least do a sound check.

The purpose of the soundcheck is to get the volume right and have their sound person equalise the room to remove any harsh frequencies that could create feedback through the mic. If you’re going to have music playing during the networking part, make sure that it’s not overwhelming, and people can hear their conversations. The choice of music should cater to people’s taste at the Meetup and not be too offensive.

11. Partner with sponsors

The idea of having sponsors can be valuable for your Meetup but one mistake organisers make is they don’t realise that you have to have a certain size audience before sponsors are interested. With 150 members, you probably won’t get support but once you have over a thousand you very well might have some interest.

When you are plugging sponsors in return for their sponsorship dollars, Dom says try not to plug them in every single message that you send to your members. You should have your sponsors logos on your site and maybe a tasteful banner at the event. Once a month it’s a good idea to do a mail out on behalf of a single sponsor to mention or promote what they do.

Monthly mentions of your sponsor will ensure that you don’t overdo it but that you are also providing value in return for their money.

12. Know when to provide food and drink

If you’re running a Meetup that is 90 minutes or less, then you are not really expected to provide food or drink but sometimes that can be affected by the culture of the country that you are in. If you are running a longer event, then it’s a good idea to consider having some food and drink but the catering will most likely need to be paid for by a sponsor.

Typically you don’t charge patrons at your event for food and drink. You need to remember that if your audience are coming straight from work they probably haven’t eaten so providing a small amount of catering will help keep people at your Meetup.

Catering also helps people network because even if they are drinking soda water, the drink allows them to feel comfortable and can be a great excuse to leave a boring conversation and get another drink if required. Having said all of that, the content and the people should be the focus of your Meetup, not the catering.

13. Create a networking environment

Your Meetup needs to be structured in such a way that it allows networking. Karina says the best practice that they follow is to have networking at the start, a speaker in the middle for forty-five minutes and then networking at the end. You should build in fifteen minutes at the end of the speaker talking, for the audience to ask questions.

Once this is over it’s ideal if the speaker sticks around to network, which will help the shy people, ask their burning questions and make the patrons hang around longer. This is not always possible though because some speakers – especially high profile one’s – must leave straight after.

The Meetup shouldn’t be a Friday night at the pub where people only talk with their friends. As the organiser, go around and talk to people because that’s what people want, and they are there to network. It’s for this reason that Dom and Karina have two hours for networking and a speaker for only forty-five minutes.

If you see anyone in the corner not talking to anyone, try and get them involved in a conversation. Networking at a Meetup is not about trying to throw up on people with your business pitch, it’s about meeting people.

“The business relationship is built after the relationship so just slow down to speed up” – Karina McKenna

14. Collaborate with other Meetups

If your event fits within a particular niche try and collaborate with some other Meetups that are in the same market. Don’t see competitor Meetups as your enemy but rather as your friend. The easiest way to do this is to help promote their events to your members and vice versa.

This is an easy way to grow your reach quickly just make sure that their beliefs and values of the other Meetup align with your event that will serve the greater community.

If there is more than one synergy with another Meetup then try having them come to your event and interview someone, and then you do the same for them. If you lose the scarcity mindset, your competitors in the Meetup space can help you succeed even further

***Final thought***

Dom – Don’t underestimate the power of personal development within yourself and the potential that you have. People get so caught up in the small stuff. You need to keep a long-term view of where your life is heading.

Stay true to your values and continue to focus on your goals, serving other people and working on key relationships, and then your life gets better and better. That all starts with you and continuing to put the right input into your mind, which will result in you having a better life

Favourite Book: Jeff Olson – The Slight Edge

Karina – Be kind to yourself and be kind to others because your environment and your situation are really just a reflection of who you are and the person you are becoming. Just remember one thing, if you sit there and think about it the whole time nothing will happen. The only time anything will happen is if you start taking action.

Favourite Book: Dale Carnegie – How to Win Friends And Influence People

Visit The Entrepreneur Club if you would like to know more about Dom and Karina’s Meetup.

Tim is best known as a long-time contributor on Addicted2Success. Tim's content has been shared millions of times and he has written multiple viral posts all around personal development and entrepreneurship.You can connect with Tim through his website www.timdenning.net

Advertisement
4 Comments

4 Comments

  1. Ayesha Hilton

    Jul 6, 2015 at 5:32 am

    Hi Tim!

    Great interview. I’m a member of The Entrepreneur Club meetup, though I
    have yet to make it to an event. I live outside of Melbourne and it’s hard for me to get to an event on a school night as a mother of young children. But I do love being part of Dom and Karina’s community. They get a lot of amazing guests and are a real inspiration to other entrepreneurs.

    Cheers
    Ayesha

    • Tim Denning

      Jul 11, 2015 at 11:31 am

      Thanks for reading Ayesha and glad you like their event. Maybe if their meetup is too far away you could create your own?

  2. Jon Lee

    Jul 2, 2015 at 3:13 pm

    Hey Tim,

    This was a great interview!

    Thanks for sharing this.

    I’ve been a big fan of using meet ups to network and grow my business through speaking for a few years now, and I’d just like to add that in addition to collaborating with other meet ups, it’s a good idea to speak at other groups and invite the leaders of other groups to speak at yours.

    I’m gonna share this with my twitter followers.

    Best,

    JL

    • Tim Denning

      Jul 4, 2015 at 2:19 am

      Glad you liked the article Jon Lee and thanks for sharing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Success Advice

3 Reasons Why Getting Clear Is Important for Your Business

Published

on

clarity
Image Credit: Unsplash

Everyone goes through times in their lives where blue skies and sunshine are a rarity. Too many clouds and storms, whether they involve business or personal issues, become the everyday occurrence and keep people from achieving whatever they want to do.

There have been many times on this business journey of my own where fogginess and haze have sent me to the mat. Trying to kick out at a 2-count when being pinned with all of this stuff seems unbearable.

In taking a holistic view (meaning looking at the entire picture) of where I am, what has changed? Clarity. Getting very clear on what I want to do and where I want to focus my creative direction. Yes, I’m a writer, content writer, copywriter, ghostwriter and creative. That’s one element of my own life. Another one involves being a voice for the voiceless in the craniofacial community around the world.

But this is not to simply focus on what I am doing now. This is about clarity, about getting laser-focused on what you want to do. If you have a coach or mentor in your life, then I’ll bet you have heard them say on one or multiple occasions that you have to “get clear” on what you want to offer.

Here are three core reasons clarity is an important factor for your business:

1. You Stand Out From The Crowd

You cannot go anywhere on social media and not see people putting out content. Some may be good; others are meh. It does not matter, though, if it is good or not. What matters is about conversion. Does the content turn into sales? Does it attract and speak to people’s problems?

Not everyone can be a jack-of-all-trades. You become a master-of-none pretty quick. Theories abound about niching down and finding that sweet spot where you can deliver your mastery to those in need. Think of the millions of niches out there: cannabis, fitness, spirituality, relationships, finances, food, and on it goes.

Every one of these niches need people who can come in and put clarity around their products and services. If these businesses are not clear on what they do and solve to those seeking solutions, then they are not going to have clients and eventually will have to shut the doors.

Learning to stand out from the crowd is going to make you a powerful voice in whatever niche or field you are looking to dominate in all the time.

“It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli

2. You Attract A Lot of Clients

If you wanted to apply one of those ancient universal laws to your business – for instance, like the very popular Law of Attraction – then you would understand what attracts people to you. Nikola Tesla, one of the world’s greatest inventors, once said that if people understood energy and vibration alone and how that works then they’d understand a lot of how things actually work in the world.

Clarity brings out a new energy from your words and actions. You come from a place of total and unbelievable awareness where you look around one day and go, “Dang, look at all of the people who want my services.”

Trust me. This is one of those lessons that I have to come back to over and over again. People might know who I am and what I do from this or that space. Yet is it really crystal clear enough to a targeted section of people? Um, it’s still a work in progress.

In order, though, to actually move forward in business and have the level of success that I desire, then clarity must come into play. Clarity attracts clients. They solidly know what you do and what you offer. There’s no wishy-washy stuff taking place. Understand this core reason to achieve clarity and watch what happens to your very own business and brand.

3. You Begin To Believe In Yourself

There’s this ongoing idea around “imposter syndrome” that folks on the interweb love to discuss. Showing up online like you are a real go-getter and hotshot, but offline that’s not the same person…that’s a problem.

“Imposter syndrome,” to me, starts happening when a person stretches out of his or her comfort zone and it feels miserable. Instead of getting up at 11 a.m. after working a night shift job, you get up at 8 a.m. to get a head-start on tasks and obligations around what you do. Thoughts like “this will never work out” or “I’m never going to succeed and get out of debt” start swirling around your mind like a bunch of chattering monkeys.

Clarity, though, allows you the benefit of starting to truly believe in yourself. In his famous book “The Power of Positive Thinking,” Norman Vincent Peale writes in the first chapter’s first line “Believe in yourself.” That’s it. Then the book goes on to describe different ways of building up your positive mindset through prayer, faith, action, and other real-life examples. Peale’s work may not appeal to you directly, but the mere thought of believing in yourself and your dreams is appealing.

“Clarity comes from action not thought.” – Marie Forleo

Find yourself getting clear on what you want and where you want to go and begin to truly believe in yourself and your abilities. There are lots of people who definitely need your services and work around the world. There might even be people right in your own town who do, too.

When tackling the issue of clarity for your business, take these three factors into account. Think about them seriously. Take stock around where this can be an effective place for you to succeed every single day.

Look for the sunshine and blue skies in your business. They are there. All you have to do is some sightseeing and all of it will pop out very clearly.

Continue Reading

Success Advice

How YOU Can Create a Powerful 10 Year Life Vision

Ashley Hann

Published

on

Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.

You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.

Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.

This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.

Joel Brown (Founder of Addicted2Success.com)

Joel breaks it down for you step by step. In this episode, we go over:

  • The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
  • How to define success for yourself and discover what you really want
  • The 8 areas of life to include in your 10-year vision
  • The top, prevalent patterns successful people share and why you should adopt them too
  • The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
  • Why dropping perfectionism is so important and what to do instead
  • …and so much more!

If you’re more of a visual person then you can watch my video interview with Joel Brown here:

This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.

You can connect with Joel Brown @iamjoelbrown on Instagram and Twitter.  Make sure you also check out his popular motivation account @addicted2success on Instagram, Twitter, Facebook and YouTube.

You can listen to the full episode on SoundCloud,Apple Podcasts or Spotify.

OR you can watch it on my YouTube Channel:

RESOURCES:

His event: www.elevatetribe.net

The #1 motivation website he built from scratch: www.addicted2success.com

His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow

Continue Reading

Success Advice

5 Ways You Can Utilize Information Properly and Think More Efficiently

Published

on

how to think more efficiently
Image Credit: Unsplash

The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.

A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.

Below are a few ways you can utilize information properly and think more efficiently:

1. Be quiet and listen

We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.

2. Never neglect what your emotions tell you

While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.

Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.

“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders

3. Never think while under pressure

Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.

You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.

4. Never focus on one viewpoint

Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.

In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.

“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust

5. What do you love doing?

According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.

This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.

How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!

Continue Reading

Success Advice

10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You

Published

on

how to create a successful youtube channel
Image Credit: Unsplash

YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.

We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.

There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).

But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?

Here are ten great tips to help you on your way:

1. Identify your YouTube Goals

What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.

There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.

2. Identify the Right Niche for Your Channel

Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.

If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.

3. Trust Yourself

There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.

Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.

4. Be Prepared for Criticism

As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.

And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.

5. Respond to Comments

Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.

6. Follow other YouTubers

You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.

7. Attend Meetups

There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content

8. Keep Measuring Your Performance

Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.

9. Don’t Judge Yourself Too Harshly

Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.

10. Keep at It

If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.

A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.

Continue Reading

Trending