When we talk about success one of the biggest factors that determine whether we will reach our goals, is our communication. To make life easy for everyone on Addicted2Success, I decided to interview the world expert on the subject, Colin James.
The part of the interview that left me speechless was when Colin talked about his recent battle with cancer where he had half his bottom lip cut out and cancer on his face. He told me that we are all going to die at some point, and a lot of people live in denial of this fact.
Colin’s way of thinking is “hey I survived cancer twice… so who really cares about anything – just go for it.” I absolutely loved the way he reframed this difficult experience and how he is 100% committed to delivering the best knowledge and insights he can to help people in different area’s of their life.
The business that Colin has run for 27 years is mostly centred on teaching corporates and individuals in the areas of leadership, communication and followership. Leading up to the interview I attended one of Colin’s master classes to find out if all the talk was just marketing hype or genuine.
That night, while watching Colin, I took pages and pages of notes and laughed harder than when I used to watch Seinfeld. It usually takes a lot to make me laugh, but Colin had me thoroughly entertained and educated the whole time. Check him out; he will redefine who you are!
Below are Colin’s eleven ways for anyone to build mastery as a communicator.
1. Belief is part of the skill
One of the difficulties with communication is that people don’t believe that they can master it. Everything in your life that you believe is an arbitrary intellectual construct that you created and can be changed at any time.
During one of Colin’s events, he proves this by getting the audience to draw a three-dimensional, artist quality picture in sixty minutes that most believe they can’t do. One hour later, Colin, has them holding their finished portrait in their hands. Every skill can be learned.
After deconstructing the ‘talent vs skill’ paradigm (for example, the belief that artistic ability is a talent), he then tells them “if it’s possible in the world then it’s possible for you. It’s only a question of how, and a skill is just the how.”
2. Follow what good leaders do and pretend you know how
Good leaders pretend they know what they are doing. When you are the leader, there is an assumption or a presumption that you know what you’re doing in regards to managing the business and the strategy. This phenomenon creates an artificial sensibility that these leaders are somehow in an elite level of capability.
Have you ever been in a room when the CEO walks in? The whole vibe of the room instantly changes and people all of a sudden become self-conscious, they talk differently, they change their posture, their tonality alters, and they become more formal
The moment the CEO walks out of the room people then visibly start to relax again. What’s going on here is that a human being has walked into the room and the assumption of this person is that they have some sort of prowess or elevated state. The reality is that this human being is just making things up as they go along just like everybody else is.
“Everyone tries to make up their version of reality and then try and encourage other people to comply”
The future leaders will be the ones who have the courage to say and reflect that they too are in a state of creation on a daily basis. What the CEO has isn’t some special capability or gift, but more likely a result of circumstance and intent, rather than a gift they have been given.
This trait amongst senior leaders is a weakness because it creates a divide between the senior executives and their staff. Finding more of a sense of equality would be a lot healthier for the business.
“Millennials aren’t impressed with status anymore; they are impressed by competence”
3. Become “other conscious”
Always think and design everything you communicate from the audience’s points of view. The way you position or frame your messages needs to be within their reality.
Let’s say you have an idea or strategy you want to get across. You can’t persuade someone from your position towards theirs, you must start with their world view first. There are a couple of benefits to this way of communicating. First of all you start to think the way that they think which means you understand their frames of references and what’s important to them – this will give you the framing references for your content.
The other benefit is that you are focusing on someone other than yourself. The biggest mistake people have in communicating is that they become self-conscious, and they worry what people will think of them. I am sure everyone has been in an interview where you have thought to yourself while communicating an idea, “I hope this is making sense, and I am making a good impression.”
An internal dialogue that is self-conscious in its origins will immediately impact on your ability to communicate a concept to someone. Become what Colin calls “other conscious.”
4. Change the self-talk in your head
Try to get yourself familiar with the idea of consistent commitment to excellence, which is that you never have a bad day or an average meeting. Every meeting you attend, you should go in with the intent that the meeting is going to be significant rather than being in cruise control like most people.
Tell yourself that this meeting will be useful and that what you will say, do and participate in will leave the people you encounter better off as a result of your contribution – this is how reputation is built.
Most people will have good days or moments rather than having excellence as the norm. Ever noticed how in sport the great players are consistently great? The reason this occurs is because of their consistency, which ends up building their reputation.
5. Your smartphone determines your status when communicating
Most people are drawn to their smartphone rather than communicating with people around them. In more sophisticated countries like Japan and Korea, it’s already becoming socially embarrassing if you are looking at your device in a social context. To be on public transport in one of these countries and to be looking at your smartphone, is considered to be as bad as spitting on the ground.
“Technology has changed the way young people think, and they don’t necessarily think in hierarchies anymore but rather in networks”
In places like Singapore, if you go to a meeting and put your smartphone on the table, it instantly signifies you as low in status. This one act shows that you are a junior because you are at the beck and call of others and are not important enough to be fully present in the room.
At the start of a meeting, from now on, ask everyone if they can put their phones away and off the table. Watch how this transforms the way you communicate. By creating some boundaries around this smartphone requirement in meetings, you will find that people respect the rule.
You need to be committed in meetings to context and context means to be present. As the communicator, it is your role to set the context, and this goes for technology as well.
“Everyone’s busy. The person at the reception is as busy as the executive sitting at their desk. Somehow there appears to be a hierarchy of busyness these days “
6. Tell stories that meet your contention
Stories are the most powerful way to influence and a core skill that any communicator has to develop. The best stories are true, from your experience and link to your communication outcome. It’s best delivered in a punchy way without excessive detail.
Through the telling of a story it allows you to embed a recommendation around behaviour, an invitation to overcome resistance and objections, alleviate stress and anxiety, or it can be social proof to validate your argument or theory.
In other words, your story needs to have a point and link to your outcome or theory. Stories also have to have the little touches of truthful detail that give it context and legitimacy like a persons name, the time, and the location.
7. Stop killing people with weapons of mass destruction (Powerpoint)
“Death by Powerpoint” has become a popular catchphrase and the best way to avoid this is to rarely use it. If you must use Powerpoint slides, keep them outcome focused and make sure they validate what you’re saying, not act as a script of what you’re saying.
Love the B button!
If you have a Powerpoint showing for the whole time you are communicating with an audience, the attention of your audience will be unconsciously drawn to the slides rather than you. The best way to use Powerpoint is to display a slide that validates your point, and then once you have made your point, flick the presentation back to the all black screen.
“Powerpoint should only be on when it’s adding value otherwise it should be off”
Powerpoint is starting to become banned in large companies like Australian Banks, Yahoo and Apple because people are using Powerpoint for their own benefit, so they can remember their talk, rather than for the benefit of the audience.
8. Reframe your thinking to deal with public speaking nervousness
With public speaking, a lot of nervousness is linked to self-belief. This self-belief is sometimes clouded by a lack of perspective or being too focused on what the audience will think of you.
Shift your attention to the audience and only think of being generous and giving value. This one adjustment can be a significant game changer in anyone’s capacity to communicate and will immediately eliminate self-consciousness.
“Focus on what you can give, rather than what people might think”
If you have ever been in the emergency section in a hospital late at night you would have seen that there are drunks and drug addicts yelling at the nurses, but even with all the shouting, the nurses just focus on being professional and caring for them as a patient. They don’t take it personally – that’s how you need to be with public speaking. The nurses weren’t self-conscious, they were doing their jobs.
Your job in public speaking is to deliver the content. Getting that matter of fact about it can help with the nerves. While you’re thinking about presenting in front of a group, this same group hardly even know you’re alive, and they will more than likely forget that you exist the moment you leave the room.
What they want is to hear something that will make their day to day challenges easier to deal with and their outcomes, easier to achieve. Help them to do that and they will love you…they won’t care if you aren’t word perfect and polished. To demonstrate this point, Colin told me about a woman that attended his seminar who was a high profile, actuary.
Before Colin’s training, she was terrified of public speaking and lacked communication confidence. After two days of Colin’s seminar her voice filled the room, she stood with total confidence and spoke with such eloquence that people were shocked by her transformation.
When Colin asked the woman how she changed so rapidly she said it was all about the shift in her perspective. At first she thought public speaking was all about her, but when she realised it was about the audience, she no longer felt nervous and she began to feel free and completely liberated.
Even though this woman was a subject matter expert, she learned that all she had to do was stand in her strength and deliver her content; after all she knew it better than anyone else. The shift began when she believed that she could be of immense value when she stood in front of a group and spoke.
9. Communication is not a perfectly practiced play
Memorising speeches is death. A good communicator does not go off and memorise text. A good communicator has a structure and free forms around this structure. This is more elegant because then you can adjust to the audience in front of you. Memorising text is a play, and that’s not communicating.
10. Be careful using acronyms out of context
It’s all about context. As an example, describing scientific processes can be a challenge because the full terms will make your sentences very long, and science has convoluted descriptions for almost everything. In this scenario, acronyms can be very handy when communicating your point.
Where the risk is with acronyms is that there is a presumption of understanding. When presenting acronyms to an audience, it’s always best to do it this way:
– Say the acronym in its long form description
– Introduce the acronym
– Repeat the long form of the acronym
– Reinforce the acronym
Before using an acronym ask yourself, does it serve the context and does it provide a neat shorthand, if it ticks these two boxes then its use is valid. The way you know not to use an acronym is if its use is lazy, doesn’t respect the audience’s level of knowledge or makes assumptions that people know what it means.
11. Your body has a language of its own – USE IT
Posture – the way you carry yourself communicates something about you. All of us have been in situations where someone walks into the room, and you say to the person next to you, “who is that person?”
What makes you say that is because the person looks like they carry themself with dignity and authority. There is an assumption of some competence just in their physicality, and most of this is posture related (this doesn’t mean that you strut around like some arrogant peacock, though).
So if you are going to walk up to the front of the room to deliver a presentation, you should be walking as tall as you can be right from the start.
Gestures – you need to develop a gesture vocabulary Colin says. One habit to avoid with gestures is your hands becoming a distracter. If you have ever seen someone speak who is flapping their hands all over the place, it becomes very distracting, and the hand becomes the focus instead of what the person is saying.
To demonstrate this, imagine you’re in a room with a speaker and the speaker says, “are there any questions?” If they did this with their hands open (palms facing up), you would feel that they are genuinely interested in the audience asking questions.
If they did this with their palms down it means the exact opposite and that they’re closing the conversation. Your hands have their own vocabulary, and they can give very different meanings to what you are saying.
Movement – if you are going to move then move with purpose – you’re not just supposed to waltz around a space. If you’re in a meeting, and you’re facing somebody, and you’re trying to influence them, everything you do should be from their left to right, not your left to right.
As an example, if you are tapping the table with your hand to signal three things that you want to talk about, you would tap them out from your right to left (their left to right). That’s the linear progression for them to follow what you are doing in the clearest possible way.
Facial expressions – be aware that your face is another communication tool. People seek meaning and cue off your facial expressions and voice tone more than off the words you are speaking. Colin used an example of a video he saw of me where he said that my words were very passionate, but my face came across very masked and not reflecting the same passion. It could cause a person to doubt my words.
A tip Colin gave me to help solve this issue when shooting a video for Youtube, is to make my facial expressions exaggerated and animate my face. To animate my face I could say something like “I am passionate,” so my whole face now goes into an expression of passion.
This might result in my mouth opening, my eyes closing, my face lighting up. After you have the first take, you go back and have a look at what you have recorded. If you have followed Colin’s tips, your face might look over the top although sometimes, Colin says, you look fine.
The reason for this is because at first we can think we are being over the top but in fact we are being appropriate, ask others for their feedback. On the second take, you might just modify your facial expressions to be one notch back if the first take looked too over the top.
Learn your face, play with expressions in the mirror. Go for exaggeration initially and then pull back a little bit from there. Most people in a corporate environment mask their face and become very formal which is why a lot of presentations in this context become very dull.
If you would like to know more about Colin’s training programs or watch some videos of him in action, then visit his website colinjamesmethod.com
3 Reasons Why Getting Clear Is Important for Your Business
Everyone goes through times in their lives where blue skies and sunshine are a rarity. Too many clouds and storms, whether they involve business or personal issues, become the everyday occurrence and keep people from achieving whatever they want to do.
There have been many times on this business journey of my own where fogginess and haze have sent me to the mat. Trying to kick out at a 2-count when being pinned with all of this stuff seems unbearable.
In taking a holistic view (meaning looking at the entire picture) of where I am, what has changed? Clarity. Getting very clear on what I want to do and where I want to focus my creative direction. Yes, I’m a writer, content writer, copywriter, ghostwriter and creative. That’s one element of my own life. Another one involves being a voice for the voiceless in the craniofacial community around the world.
But this is not to simply focus on what I am doing now. This is about clarity, about getting laser-focused on what you want to do. If you have a coach or mentor in your life, then I’ll bet you have heard them say on one or multiple occasions that you have to “get clear” on what you want to offer.
Here are three core reasons clarity is an important factor for your business:
1. You Stand Out From The Crowd
You cannot go anywhere on social media and not see people putting out content. Some may be good; others are meh. It does not matter, though, if it is good or not. What matters is about conversion. Does the content turn into sales? Does it attract and speak to people’s problems?
Not everyone can be a jack-of-all-trades. You become a master-of-none pretty quick. Theories abound about niching down and finding that sweet spot where you can deliver your mastery to those in need. Think of the millions of niches out there: cannabis, fitness, spirituality, relationships, finances, food, and on it goes.
Every one of these niches need people who can come in and put clarity around their products and services. If these businesses are not clear on what they do and solve to those seeking solutions, then they are not going to have clients and eventually will have to shut the doors.
Learning to stand out from the crowd is going to make you a powerful voice in whatever niche or field you are looking to dominate in all the time.
“It’s a lack of clarity that creates chaos and frustration. Those emotions are poison to any living goal.” – Steve Maraboli
2. You Attract A Lot of Clients
If you wanted to apply one of those ancient universal laws to your business – for instance, like the very popular Law of Attraction – then you would understand what attracts people to you. Nikola Tesla, one of the world’s greatest inventors, once said that if people understood energy and vibration alone and how that works then they’d understand a lot of how things actually work in the world.
Clarity brings out a new energy from your words and actions. You come from a place of total and unbelievable awareness where you look around one day and go, “Dang, look at all of the people who want my services.”
Trust me. This is one of those lessons that I have to come back to over and over again. People might know who I am and what I do from this or that space. Yet is it really crystal clear enough to a targeted section of people? Um, it’s still a work in progress.
In order, though, to actually move forward in business and have the level of success that I desire, then clarity must come into play. Clarity attracts clients. They solidly know what you do and what you offer. There’s no wishy-washy stuff taking place. Understand this core reason to achieve clarity and watch what happens to your very own business and brand.
3. You Begin To Believe In Yourself
There’s this ongoing idea around “imposter syndrome” that folks on the interweb love to discuss. Showing up online like you are a real go-getter and hotshot, but offline that’s not the same person…that’s a problem.
“Imposter syndrome,” to me, starts happening when a person stretches out of his or her comfort zone and it feels miserable. Instead of getting up at 11 a.m. after working a night shift job, you get up at 8 a.m. to get a head-start on tasks and obligations around what you do. Thoughts like “this will never work out” or “I’m never going to succeed and get out of debt” start swirling around your mind like a bunch of chattering monkeys.
Clarity, though, allows you the benefit of starting to truly believe in yourself. In his famous book “The Power of Positive Thinking,” Norman Vincent Peale writes in the first chapter’s first line “Believe in yourself.” That’s it. Then the book goes on to describe different ways of building up your positive mindset through prayer, faith, action, and other real-life examples. Peale’s work may not appeal to you directly, but the mere thought of believing in yourself and your dreams is appealing.
“Clarity comes from action not thought.” – Marie Forleo
Find yourself getting clear on what you want and where you want to go and begin to truly believe in yourself and your abilities. There are lots of people who definitely need your services and work around the world. There might even be people right in your own town who do, too.
When tackling the issue of clarity for your business, take these three factors into account. Think about them seriously. Take stock around where this can be an effective place for you to succeed every single day.
Look for the sunshine and blue skies in your business. They are there. All you have to do is some sightseeing and all of it will pop out very clearly.
How YOU Can Create a Powerful 10 Year Life Vision
Where do you desire to be 10 years from now? Joel Brown, founder of the well-known website and podcast Addicted2Success, breaks down exactly how to gain clarity in your life and create a powerful 10-year life vision. The vision process that Joel teaches has transformed the lives of hundreds and thousands of people who use it.
You can listen to the full podcast interview here with Joel Brown or head over to my website AshleyHann.com for more inspirational podcast episodes.
Joel Brown is the real deal. He travels the world coaching thousands and thousands of people to stand in their vision so they can turn their dreams into a reality. He has been featured in the Think and Grow Rich movie, Entrepreneur, Forbes, Inc., The Huffington Post, Success Magazine and more. He has sat down with well-known thought leaders such as Tony Robbins, Deepak Chopra, Jay Shetty, Gary Vaynerchuk, Grant Cardone, John Assaraf and the list goes on.
This is a MUST LISTEN episode all about gaining clarity, creating harmony in your life and creating a powerful 10-year vision so that you can live the life you’ve always wanted.
Joel breaks it down for you step by step. In this episode, we go over:
- The 3 key questions you must ask yourself in order to live a fulfilled life and master your 10-year vision
- How to define success for yourself and discover what you really want
- The 8 areas of life to include in your 10-year vision
- The top, prevalent patterns successful people share and why you should adopt them too
- The 3 main limiting beliefs and bullsh*t stories that hold people back from achieving their dreams and goals
- Why dropping perfectionism is so important and what to do instead
- …and so much more!
If you’re more of a visual person then you can watch my video interview with Joel Brown here:
This is an episode you won’t want to miss. Joel Brown is the 10-year vision expert and teaches his vision process all over the globe to thousands and thousands of people. You’ll want to make sure to grab a pen and paper so you can take notes and action on the strategies he shares with you.
OR you can watch it on my YouTube Channel:
His event: www.elevatetribe.net
The #1 motivation website he built from scratch: www.addicted2success.com
His Circle of Influence online mastermind: www.iamjoelbrown.com/applynow
5 Ways You Can Utilize Information Properly and Think More Efficiently
The mind is a complex system of facets, of which some have yet to be discovered. Still, in spite of all this, there has been enough information to help us gain a rudimentary understanding of it. Thinking is what we all do, although what differs is the efficiency and levels at which we do it.
A lot of things influence the way you think, and most of these factors vary from person to person. However, there are some foundations and basic laws that can help you move from just filtering information and utilizing it to think efficiently.
Below are a few ways you can utilize information properly and think more efficiently:
1. Be quiet and listen
We’re constantly bombarded with information, and the nature of this information determines how we respond. Are you the type of person who doesn’t handle bad or even good news well? If so, learn to take a step back, evaluate things, and look for the way forward. It’s something that stock market traders do all the time, and it works like a charm with practice.
2. Never neglect what your emotions tell you
While a lot of people might not know this, it is true that the conscious thoughts we have only represent a small fraction of the events going on in our heads. At any given point in time, you have the unconscious aspect taking in massive amounts of information, most of which we don’t even know are being processed.
Your brain makes conclusions, good or bad, and starts to generate feelings that rule our emotions in the long-run. So, whenever you have a subtle feeling that points you to a certain course of action or thought, don’t ignore it. At the end of the day, that feeling gets its way somehow, and it’s better you come face-to-face with it and understand its nudges better.
“When you react, you let others control you. When you respond, you are in control.” – Bohdi Sanders
3. Never think while under pressure
Pressure can be good, but a lot of the time, it tends to yield counter-productive results. Regardless of what you’re doing, there are times when you feel pressure. What this pressure does is force you to rely less on the part of your unconsciousness that functions like a trained autopilot system (from all of the training and experiences that you’ve had in the past). Essentially, it forces you to overthink things.
You begin to analyze every aspect of what you’re doing, and you end up using parts of your brain that have no business with the specific activity. So, whenever you take the time out to develop a certain skill, make sure you learn to have faith in your instincts as well.
4. Never focus on one viewpoint
Bluffing is something that professional poker players do almost every time. It’s become an art. However, instead of just bluffing on a whim (which also works at times, by the way), most of them employ a simple trick while playing; they think about how the opposing players would act if they weren’t actually bluffing.
In most cases, the brain tends to search the world for filters in order to confirm the beliefs that it holds. However, the problem with this is that it tends to limit you. At the end of the day, you could be dealing with facts that are just not wrong.
“What’s true of the poker game is true of life. Most people are suckers and don’t realise it.” – Michael Faust
According to studies, a lot of people tend to have moments of insight and solutions to problems when they’re not even aware of the fact that the problem is being analyzed by the brain. These are usually moments when you take a stroll, listen to your favorite track, brew your favorite coffee, take showers, and read blogs; when you feel relaxed and comfortable.
This is because insightful thoughts are usually generated by an influx of neural activities that occur in the right hemisphere of the brain. The best time to plug into the mind is when you’re stress-free, so make sure that you engage in activities that relax you more often.
How do you go about maneuvering around and making decisions in a world constantly bombarding you with information? Let us know your thoughts and advice below!
10 Simple Yet Effective Ways to Bring Out the Successful YouTuber in You
YouTube is a social media platform that has turned many a normal person into a celebrity. With over 1.9 billion logged-in users visiting YouTube every month, it is a hugely popular platform that is being actively used by people who are leveraging its reach and popularity for reputation building, increasing visibility, creating and driving brand reach and last but not the least, earning money.
We keep hearing success stories of YouTube influencers who were nobodies when they started out and today run some of the most popular channels on YouTube and are considered reputed influencers in their niche.
There is absolutely no doubt that if done right, a presence on YouTube can be a massive boost for your brand (if you are a business) and ensure visibility of stratospheric proportions (if you are an individual).
But, at the end of it all, most people want to get onboard YouTube for the money. If your channel is popular enough, it can be a regular source of income for you. So, how do you become a successful YouTuber and establish a popular YouTube channel?
Here are ten great tips to help you on your way:
1. Identify your YouTube Goals
What do you want to achieve out of YouTube? Straight off the block, this is the question you must answer. YouTube can help build your brand, both business and personal, if that’s your goal. It will help improve your reputation and differentiate yourself from the competition. It could also become a revenue generation medium for you.
There are many reasons you might want to start a YouTube channel, and you need to zero in on the right one. Identifying your core goal or set of goals will help you plan your YouTube journey effectively.
2. Identify the Right Niche for Your Channel
Making videos is a resource-intensive activity. It also needs a rare degree of passion to make videos because you are going to put a truckload of effort into it. So, make sure to zero in on the right niche for your channel, meaning the kind of video content you are going to post. If you are an individual, the content must align with your interest, preferences, skill sets and knowledge.
If you are a business, it must align with your business’s services or domain. Think very carefully whether you will be able to keep making videos about a specific topic, subject or domain regularly. This will help you choose the right ‘content type’ for your channel.
3. Trust Yourself
There are some YouTubers who give up because they think they are not cut out to be successful YouTubers. There is absolutely no doubt, you will be wracked by self-doubt when you start, especially if your videos aren’t finding enough traction. The key here is to have confidence in your ability and pursuing your end goal indefatigably.
Don’t give up because of setbacks; some of the top YouTubers started off slowly and built their audience steadily. When it comes to YouTube, it is important to understand that success won’t come easily or quickly.
4. Be Prepared for Criticism
As a YouTuber, you have the ability to showcase your knowledge and skillsets to the world, but this also sets you up for criticism. There are people who are going to like your videos and there are those who won’t and will go a step further and criticize it through the comments section.
And very often, this criticism isn’t constructive and its only aim is to make fun of you and your video. Can you handle this criticism? You must if you want to be a successful YouTuber. Try developing a thick skin and don’t allow even the most virulent criticism to affect you.
5. Respond to Comments
Make it a habit to respond to comments, irrespective of whether these appreciate or criticize your video. Your response tells your viewer that you care and are prepared to listen to their views. This helps you build a relationship with your viewers who can then turn into channel subscribers. Don’t think YouTube videos are one-way traffic wherein you make a video, a viewer sees it and forgets about it. A video is a means of driving interaction and engagement.
6. Follow other YouTubers
You might have some great content ideas for your channel, but you must also keep track of what other YouTubers are doing. There is always a chance that you will get some inspiration from their videos as to how to make a video more interesting, get the lowdown on audience engagement tactics and find technical aspects as well including camera work, audio etc.
7. Attend Meetups
There are plenty of YouTube meetups, conventions and conferences happening all over the world; it is imperative that you attend YouTube events happening in your region. This way you will be able to meet fellow YouTubers in the region, and who knows, you might also meet YouTubers, you follow and want to emulate. If you get the opportunity to discuss notes or get tips, do so. This will help refine your channel content
8. Keep Measuring Your Performance
Start measuring your YouTube performance from the word go. You need to keep track of various performance metrics to know how well you have done. A metric like ‘views’ is super important but so is ‘watch time’. ouTube judges the performance of your channel on various metrics and uses these to rank your videos in search results. There are plenty of tools that can help you track and measure YouTube performance based on various parameters.
9. Don’t Judge Yourself Too Harshly
Don’t set impossible standards for yourself. You are going to make mistakes and learn from them. No video is perfect and don’t think you can start making amazingly successful videos from day one. So, judge yourself, but don’t go overboard. Don’t compare your work with people who have many years of YouTube experience behind them; this would be counterproductive and play havoc with your confidence levels.
10. Keep at It
If you want to bring out the successful YouTuber in you, you must keep at it. Plan a video publishing schedule and stick to it, irrespective of whether your videos are doing well or not. Remember, once you set cadence, you will get better at your videos, and this will drive more engagement.
A successful YouTuber is no different from a successful person. You need to work hard, learn from mistakes, and more importantly learn from others. And you must make use of all this learning to create better and more more engaging videos.
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